grassroots fundraising is very political it makes people think about how they
it makes people think about how they
it makes people think about how they want their community to be run how they
want their community to be run how they
want their community to be run how they wanted to be funded what should be paid
wanted to be funded what should be paid
wanted to be funded what should be paid for it and how it should be paid for so
for it and how it should be paid for so
for it and how it should be paid for so yeah it’s very exciting people think
yeah it’s very exciting people think
yeah it’s very exciting people think it’s some kind of just technical you
it’s some kind of just technical you
it’s some kind of just technical you know turning out letters and turning out
know turning out letters and turning out
know turning out letters and turning out emails and churning out proposals that’s
emails and churning out proposals that’s
emails and churning out proposals that’s part of it but it’s way way more than
part of it but it’s way way more than
part of it but it’s way way more than that whether you’re soliciting donations
that whether you’re soliciting donations
that whether you’re soliciting donations or you’re making them fundraising
or you’re making them fundraising
or you’re making them fundraising affects us all
affects us all
affects us all I’m your host Leila for watchmojo.com
I’m your host Leila for watchmojo.com
I’m your host Leila for watchmojo.com we’d like to help answer your questions
we’d like to help answer your questions
we’d like to help answer your questions about raising sources of capital and to
about raising sources of capital and to
about raising sources of capital and to do that we’ve brought you a former
do that we’ve brought you a former
do that we’ve brought you a former recipient of the outstanding fundraising
recipient of the outstanding fundraising
recipient of the outstanding fundraising executive of the Year award
executive of the Year award
executive of the Year award Kim Klein I’d say there’s sort of three
Kim Klein I’d say there’s sort of three
Kim Klein I’d say there’s sort of three things you need to know about
things you need to know about
things you need to know about fundraising
fundraising
fundraising there’s a lot of other things at very
there’s a lot of other things at very
there’s a lot of other things at very place by place but if you keep three
place by place but if you keep three
place by place but if you keep three things in mind you’ll really be set one
things in mind you’ll really be set one
things in mind you’ll really be set one is that in order to raise money you have
is that in order to raise money you have
is that in order to raise money you have to be willing to ask for it how you may
to be willing to ask for it how you may
to be willing to ask for it how you may ask work is gonna vary place the place
ask work is gonna vary place the place
ask work is gonna vary place the place culture to culture where they’re gonna
culture to culture where they’re gonna
culture to culture where they’re gonna be more direct less direct that’s a lot
be more direct less direct that’s a lot
be more direct less direct that’s a lot but you do have to be learned a sport
but you do have to be learned a sport
but you do have to be learned a sport you have to have a cause that makes
you have to have a cause that makes
you have to have a cause that makes sense to people and the third thing is
sense to people and the third thing is
sense to people and the third thing is people do raise money for themselves by
people do raise money for themselves by
people do raise money for themselves by themselves but that’s not sustainable
themselves but that’s not sustainable
themselves but that’s not sustainable you really want a group of people who
you really want a group of people who
you really want a group of people who all think yeah this is a really good
all think yeah this is a really good
all think yeah this is a really good thing and we’re all gonna pull together
thing and we’re all gonna pull together
thing and we’re all gonna pull together and if you have those three things in
and if you have those three things in
and if you have those three things in place pretty much and you can adapt
place pretty much and you can adapt
place pretty much and you can adapt according to your culture I mean I’ve
according to your culture I mean I’ve
according to your culture I mean I’ve taught fundraising in 21 countries some
taught fundraising in 21 countries some
taught fundraising in 21 countries some very different one from another and if
very different one from another and if
very different one from another and if people kind of kept those three things
people kind of kept those three things
people kind of kept those three things in mind and then add it on to it the
in mind and then add it on to it the
in mind and then add it on to it the cultural realities and economic
cultural realities and economic
cultural realities and economic realities of their situation they
realities of their situation they
realities of their situation they generally were successful how business
generally were successful how business
generally were successful how business savvy or politically savvy does someone
savvy or politically savvy does someone
savvy or politically savvy does someone have to be to be a successful fundraiser
have to be to be a successful fundraiser
have to be to be a successful fundraiser they need to follow some basic business
they need to follow some basic business
they need to follow some basic business principles I think of marketing you know
principles I think of marketing you know
principles I think of marketing you know being really clear about what’s your
being really clear about what’s your
being really clear about what’s your message what’s your product what are you
message what’s your product what are you
message what’s your product what are you trying to do in the world how are you
trying to do in the world how are you
trying to do in the world how are you trying to make it better why do you
trying to make it better why do you
trying to make it better why do you think that will succeed ideally either
think that will succeed ideally either
think that will succeed ideally either either the person who starts the program
either the person who starts the program
either the person who starts the program or someone in the program has some
or someone in the program has some
or someone in the program has some business sense in terms of accounting
business sense in terms of accounting
business sense in terms of accounting you can kind of keep track of the money
you can kind of keep track of the money
you can kind of keep track of the money and manage budgets and so on I really
and manage budgets and so on I really
and manage budgets and so on I really think
think
think for success in fundraising his vision
for success in fundraising his vision
for success in fundraising his vision and commitment
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