let’s start
from afar
I really hope that
the audience is sitting here
which somehow
understands what is
the marker is probably
more interesting
talk about it on
what level can
use
martinka usually we
talking about what
martin can be different
martin is a science
this is very difficult
thing martin happens
function martin
is a discipline
marketing is the idea
and it can be
applied to the
different amounts
objects
that’s where it starts
interesting usually we
know what you can
accept marketing in
company
commercial and
non-profit can
take martin for
in order to promote
product or service
You can move the idea and
the most important thing is
move territory
here I believe that there is
whose city
very good
marketing is
suppose
St. Petersburg
good martin to whom
moscow and actually
probably people who
work at the
management of these
objects
areas well
learn from example
school or attracted
correctly
consultants but
You can also marketing
promote at the level of
person eight times
we will talk about
how to promote on
the level of the individual
there is a level
you and here you can
look at what
there is a huge
number of terms
press we take
a book of any kind
boiler or
another specialist
on marketing we
look at the end
alphabetic
we will see
that approximately 500 600
terms
use these people
in order to
describe what is
marketing in their
teaching aids
if I were
you asked you a little
tell more
on the subject of morphing
Are you yourself ?
marketing I would
used
the following terms but
since formatted to us is not
allows
focus on
we all must
talk about something I
would stop at
these terms
but in order to
time to show
general picture and what
we will manage to see
you see that we
we speak only api
and terms but there is
a large number of
other interesting
terms that
from the general
marketing
for the morphing of the
yourself
let’s start with
the very beginning
positioning
generally considered that
positioned it
most important
concept in
marketing it was
a lot has been invented
years ago she was
invented by Jack throw
there lr a rice and
and in fact this
very
complex definition
but I always simplify myself
I believe, that
position
such an important
issue and very important
the answer is you
you ask yourself a question
why should choose
why should I
choose our company
more need to buy our
product why should
take advantage
our service is this
that’s why we
but if we talk about
marketing yourself
why are you
Come
settle for
work you come to
consultants from
sell their services
the question arises
why should I choose
it is you
if we look at
of the
population of Russia is
a lot about there 150
millions of inhabitants
if we look at
world population
almost eight balls
billions of people
understand what exactly
competition is very
great is very important
have an answer to the question
why we or why
you are this very
an important issue that
I’m always speaking
before business
customers pedaling
I say that very much
it is important to have an answer to
question why are you
why exactly is your
company why
should choose
why should not you
choose yes wow
supplier
well, once again we should
promoting oneself
or using you
marketing also know
answer to this question I
I try to emphasize
importance of this
moment with the aid of a
little-known
but often referred to
textbooks of the philip
boiler
advertising
which
almost
not 40 years ago you
known to hand over
the well-known
ad
publishing houses
publishing mcgraw-hill
mcgraw-hill was famous
what she was releasing
various
specialized
magazines for various
sectors and in one
from such ads in
one such
publications were
ad in which
sits so stern
purchasing manager
he crossed his fingers he
looks at you like that
heavy look you
really see
ad old
this person is sitting
butterfly glasses in
horn frame for
those who do not know
English I
translate
he says the following
I do not know you, I do not know
your company I do not
know your reputation
the company do not know what
prices are not your values
know your customers
I do not know the company
your
companies will be
dudu and so he does not
want to sell here he is
sits and looks at you
and it does not matter what you
sell you sell
product you sell
companies you sell
service sell themselves
he looks at you
look so harsh
gaze
and he has a question than
I will be pleased than you
better than others than
you are different from
other
once again you should
to be very good
answer to this question I
usually when I spend
seminars for business
of people
I’m here and every such
it will actually be
so I finish the numbers
this is my every
block if you will
flip it
You will
return to them
it is very important for me
always interested in
question what we do
standing information
which we received
that’s not very important
that a person or
company or
entrepreneur and
the businessman knew the answer
the question I need
choose because
because because
I and you are something
I usually answer
when I listen to answers
I say set-off or
let’s not let it go
imagine what we have in
mann publishing house
Ivanov and Ferber Hour
You have a vacancy
want to really take
this position
I say say
sail why should
among all candidates
choose you and you
start on something
speak and you know
there is just a dry
I will tell you the rest
Yes or no
that is roughly speaking
I rubbed in when
I hear your answer from
I was born and I’m such
know how school
I ‘ll give you an estimate
credit for your answer or
I will leave you not a set-off
well sometimes it can be
you will be
wonderful answer
that I’m even nocturnal
applaud
try for yourself
formulate a response
on a very important
question why are you
very many years ago
I’m leaving with my
we were
I was a student
a little older she just
younger and she was
beauty
athlete
Komsomolka why
was left I want
say that when I
came to do it
enclose
proposal and not
marry me
she is somewhere where I am
should choose himself in
than that is better than
others
than hell and a question
they are ruining something
unique trading
A suggestion why you
why are not they
I’m rooting in the army
served and do not be
promise the stars from the sky
these are you saying here I am
I promise to wash the floors wash
dishes and laundry
linen and she immediately
rock I agree here
the same answer was good
set-off second
concept it is less
comfortable and therefore
what is good to live
without answering the question
why me
but you can not live without
points of contact that
such . not so it is
it is very important and
marketing theme i
I put the second
place after concept
positioning
The points of contact are those
moments
those situations when
the client is in contact
your company she
so important that
I wrote even two
book one book
is called. he’s so
another book
called points
contact online is
very useful books
to improve
moments when the customer
comes into contact with your
company of unimportant
that we believe more
the client is in contact
company digging
comes into contact with
client but this
a kind of moment
truth at this moment
the client understands him
generally want
deal with your
company or not
generally want
continue relations
from your company or
no it’s crazy
the important thing i want
say that I even
usually explaining
concept points
contact through
human factor
game, see
Sunday girl
in the evening goes to
date for an early
morning hours 12
woke up rose
in front of a mirror
a dozen and I all
rastorpany not at
honestly and she as later
horror what takes its
cosmetic druids are not
a couple of hours and she
takes over the
mirror as concerns
beautiful underwear
accessory beautiful
Dress it is in the
before him before
nasty mirror which
it is impossible to be lucky
she understands that
now the kind of points
contact is simple
irresistible again
that’s when we understand
this concept on
household level, then
there is a level
identity at the level you
Morph, we are very
clearly transfer it to
company and usually
I say that here u
girls such here
very correct
approach to points
contact information
even you have a girlfriend
from such an anecdote
I saw on the Internet
the girl wrote it out
what will not
made up and who I am
met up to all I
I met you
painfully to this
therefore
say contact points
companies need
entrust including
Of course the best girl
than a man and here I am
I want to say that
it’s very easy to do
by yourself
well, imagine
that you have a company
what are the moments in the
which your company
comes into contact with
your customers site
social network
production
business card
commercial
proposal and so
further on the list and ron
the same can be
quickly understand the points
contact your like you
dressed like you are
keep how are you
smile what
What is your language
gestures
it all has a very
important then
When people
perceive you
when they react
either good or bad
what they see
used to be that
there is a
a study that
about 7 seconds
went to people for something
to make up
impression of you
now it’s going away
less than half a second
millisecond some
and you already have in mind
some
picture about this
human and then
it’s very difficult to change
then we must
must be enclosed
their own. so it does not matter
we are talking about
company or us
talking about personality
I think that many of the
you heard about my
book number one and
when I wrote it my
co-author in the book of points
contact said that
here’s a cool story
if we manage the topic
points of contact
translate
personality
really on
clothing for shoes by
very
much can be said about
this or that person
especially on clothes you
probably remember
expression of Zhvanets
that they met me on
clothes were held too
badly so I am
I can definitely say
what here
nuances no problem
tightly prohibited in
that you do not know
which 10 points
contact select
first priority
so you usually
write a large list
About this already choose
the most important thing I
usually I divide that very much
contact on the shaft
normal and sucks then
there is wow this is when you
look at that .
contact
on a business card
in normal it is not
surprises you not once
and it’s worth it then
when. he is so either
bad or
lack of
so i want to
conclude a plant to
the last
ending slides
from the pro section of the point
contact was a slide
your contact point
wow or not therefore
try something like that
you eat me eat food
your contact point
done in oh
next story or
The next block is
life cycle
life cycle is
interesting
marketing
concept which
explains how
way product
moves on this one
crooked
usually write here
income I was wrong not
correct picture
put in here
written costs for
read income and
usually we say so
that any product
when it comes to
the market brings
company or other
money on stage
output to the market
first you carry
girls then where
incomes begin
then they become
more and more
more and then
the ipad begins
stage of maturity and then
the stage of recession begins
then when you
specialist in
marketing you
you understand what’s wrong with this
life cycle
can be very cool
to work we will offer
at the stage you are on
market are you trying
create a blue ocean
when do you have a product
The
you start trying
create brands
blockbuster when you
you understand that yours
product is in
the maximum
admiration of demand
you try to do
product he is a zeller
which is very long
lives manage
its food
portfolio and on the fifth
you just
start when u
you income starts
fall products
you start to manage
well, falling or even
I must say to manage
his death
product
therefore it is very
useful
marketing
the concept arises
question how can you
apply it in
self-respect
let’s see I
now at its
example once I was
beginners
copywriters
advertising agency
then I became
manager for
marketing
then I became
Director for
marketing to
but chef marketing office
is the director for
marketing
by the way I want to say
who knows English
language and who knows so
to itself here it knows so
he read to himself
now what are you doing here ?
knew that the nomad makten
coke and it is correct
read and here it is
knows themselves so they
read what well
so we
Director for
marketing is still very
a lot has to be done in
self-respect
so that it reads
nothing to go chef making
office level
service I was
Director for
marketing in countries
Cng
the apotheosis of my career
I became the director for
marketing in the region
central-eastern
european neighbor
east africa it
hours in 8 countries
then not yet given
Western in the robot if
answered more than
75 countries and I want
say that but above
there was nowhere to go and
death started me
and therefore very important
daughter of my death
I had to
just try
find new ones for yourself
a story from a hired man
became
entrepreneur
company marketing
machines then
mann publishing house
Ivanov and Ferber and
further everywhere without
stop it just
and there is an extension of yours
life is a new cycle
so again
Throw a glance at this
question try yourself
ask the question what
here to do that is
if you are
here what do you do
are you there
you make of you phase
falls
that’s the interest of life
what you again
do this very much
an important question where are you
are on what
stage of life
cycle
the following concept
the concept of the vault she
very understandable for those
people who
are engaged in business
even a little bit such
concept when you
analyze your
strengths and
weak sides
opportunities and threats
and when work on
book number one i
came up with a concept
selfies pictures
that is, when you
do from here
you take yourself
analyze your
strengths and
weak sides
opportunities and threats
if you open
book number one you
read the list
my strengths
not all of my
weaknesses are not all
all my options
all my threats and exactly
the same I suggest
do you but for
so that you can
be this maximum
frank with himself
both trying
do not make a sprite
on sober head
you know this
the saying that drunk
what’s sober on the mind
that drunk on the tongue
the admixture you drink
a glass of wine you
become
completely different
personality on paper
but you’re all true to yourself
You say but if you do not
you can drink
try to kill you
in the gym come
to the coach say
coach and the time and
you are very strong
tired brain
rush
restore your
mortal head
here will give out on
from a paper here any
right thoughts
so one more time
advice try
do a swot analysis
himself each
year on
leads its strong
parties and weak
opportunities and
threats
Well and the last it
concept of Roma
return to
marketing wall
tion to carry but if we
Let’s move on to the language you
marketing is
return to
personal
I can invest
say that to me
it seems that you should
be conscious with
important thought is that what
the more you behave
invests
the more you get
a question that can be
You can invest
do not erase time
money and effort I want
just another reply
to a question in which you can
invest you
can invest
in education in
knowledge in skill
can invest
in the family because she
always will be
support
especially important
for men after
every man
which is something
there was a woman standing
who wanted it
and children will always be
motivation to move
forward you must
invest in
physical form then
what to look like
look good
need a million or
plus or minus
around this amount, you
can invest
in more favorable
conditions for life you
can invest
in appearance you
can invest
in new impressions
but in order to
receive naturally
money to
investing
yourself you must
first deal with
yourself and become the number
one thing is that when you
number one is always
profitable moral
material you get paid
the more I like
it is in the world like in
quotes this
american
expression when they
say that let’s
come out of the zone
comfort
our people by not
understands simply
most people still
not in the comfort zone
so I suggest
we all need to go to the zone
comfort and then
life go still
time
invest in yourself
the return will be accurate
let’s go again keine
a look at those terms
which you showed a
much more interesting
see these
the terms that I give you
did not tell
I can say that
so that you do not
took everything will give you
certain effect
great when you
develop your
personal brand
great when you
you understand how
receive the reverse
communication from others
healthy is you
you can pack yourself
great then when
you understand that sp
became an analysis that is
great amount
factors that
influence the situation
this is a political konami
social
technological
factor protection factor
surrounding itself
change
legislation
very cool when
you understand your
target audience
very cool when
you are aware
the cost of its
how often does your day and
then you can not
cheaper
summarizing
I think that
will never
Bad if you will
know
markin is good therefore
this is cool
discipline I’m more
than I’m sure that if you
will learn
if you will be
delve into this
concept then you
can do
himself is better and
you can make your
marketing is better if
we will make
yourself and our marking is better
we better do this
the country
let’s do
[applause]
”
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