I’m going to-day
tell about
such thing as
square me
little did not again
it is convenient to talk about
her at
professional
psychiatry as
thinking works but
I basically brought it out
from own
practice and can
ensure that
works properly
what is this
a square is a kind of
formula is the reception which
I want to give you
which will allow you
more effective
express their
thought and communicate
idea yes i took the floor
perception because
this is both the reader and
viewer in general you
the host
probably me who
hall seems that
any mental
The receptions on them are not
will work and how
they have brilliant
mind and they are easy
critical faculties
consider any
idea of rejecting
false accept
correct and
effective and so
further so I want to
conduct
known in the environment and
psychologists
experiment
he is called a cow
I call you
answer me aloud in
what’s the point
you must quickly and not
especially thinking
answer two
the first question can be
aloud what color
fridge that they drink
cows
wow what a clever
the audience can
really you
dignifiedly
applause
that somewhere in
70 cases of people on this
the question is answered
milk and that’s
admit you had
temptation
Milk does not
the less I’m proud of you
this experiment
very good
shows that
subconscious and
consciousness work
apart
separately and if
for example cram
the same reception in
advertising then you
agree to Sochi
can be seen with the new
thought simply by
inertia we went
not directly by
about a square
the main idea is more true
primary
thing is
the person perceives
Well, let’s say the text I will
give examples
from work mainly with
text is easy for me
it is more comfortable
and you will understand
so here he perceives
text is about the same
like the real world then
is through the prism
pyramids
oil needs
he is looking there
mentally not
mental resources and
wants to satisfy
their needs so
I’m probably just
I’ll speak
the following pyramid
oil needs
for those who do not know
here are the colors and sako & saqo & co
okay i will talk
the following we will
click next
well, why are you doing this
Ships in a more
further we do not
see the following
pyramid
needs of oil in
its classic
physiological
food requirements
sleep safety
love and
belonging
ad hoc group
further respect and
recognition in this
social group
maybe some
high position in it
and than
self-affirmation
creating ideas and so
further self-expression
what is the main idea
your idea
in its pure form it is not necessary
especially no one people
are not at all inclined to
perception of naked ideas
because here
according to the pyramid
oil is normal
perceive ideas
will start full
Drunk not
troubled
lodging lucky in
society and in love
affairs man by my
estimates on the planet
such bastards around
hundreds of thousands and
believe them without you
have something to do and
the other six,
six billion
will not
covered by the
less like
it is on them that we
want to work
so here is the axiom
the first in overwhelming
most cases
the author is dealing with
people who do not
are not ready and
Do not wish
perceive his ideas
that’s the way
lectures on grandfathers
very often
naked idea especially
my
therefore they try
dilute well in
particular humor at
attempt to push it
well, let’s say all people
brothers in plain text
you instantly
accused of
moralizing and
read on not
will be because
boring and generally what
you have the right of some kind
person just
here come to
a scene for someone to read
morality we do not
we know you not
we trust you
gave nothing
resources
say the bible mega
best-seller
really changes
souls for good
night is debatable but I
I think that changes
it is clear to all who
is able to understand
allegory in
principle, so that’s how
Do you think that
would say evil and
Hungry Humble
people in the mass
if they were in a straight line
said
another cheek or there
love your enemy
most likely sent
by the ancient
Aramaic or
in Greek
I’m not saying that anymore
it would be without explicit
wonderland
type water wine but
modern people they
miracles have not seen
Only the book was read and
still believes that
people around the world
apprehended
is sufficient
paradoxical for
animal parts
human postulates
Christianity is
merit first of all
submission of material if
there was a divine
I will not help
consider this
phenomenon right now
what’s more, I could
take another example
But the Bible knows everything
it’s spectacularly axiom 2
overwhelming
most cases
bring people to the idea
can only be
the whole pyramid of oil
from the bottom up, that is, we
we take some idea I
I will call in
lecture and spirit and
we carry in consciousness
in three
main obstacles
we are on the contrary
will help
violence comfort
love is in this
order is true
comfort and love
compete between
by yourself
according to the usual
physiology
first seeks
avoid harm
corporal shell
then be in
comfortable conditions
then looking for a partner
the opposite
sex sometimes love
comes out
to the fore in front of
comfort and sometimes
even before instinct
self-preservation
interesting way
a little lyrical
digression what is
the hero is a man
who donates
satisfaction
the lower
personal pyramid
needs to
pull up the whole society
the pyramid upwards well
that is, a sense of duty
above self-preservation
for example the following
slide
and now glory I
borrowed
pleading square
I think not offend
why a square
because it is
four basic angles
the next one is here
they have sex abuse
atmosphere spirit
directly
the square is 4
the basis of any
creative
works
if you want, you can
to impose on verses and
temperament and I this
I will show a little later
most likely this
and in
socionics next
slide
in another way this
looks like
accordingly
so notice that
words from the bottom row
it’s kind of like
positive
logical total
words from the upper
Why hand it
such next but
they are attached to
pyramid of oil
the next part of my
monologue pretty
important try
perceive means that
such sex is not
become attached
only to the label I
now rastolkuyu sex
this is love itself
sex and all that with them
all types and
subtypes of love
first priority
carnal erotic
platonic love
sometimes turns into
the sphere of the spirit
in general everything is carnal
all processes
achievements
sexual
satisfaction
number of
sublimated by
to Freud
example, even if you are in
text you name
character is a man or
the woman is already she
although it would seem well
what is there just
Man
further violence violence
this is of course blood
death
psychological and
physical violence
but also this
general plot verb
all actions
which some
creature or substance
moves changes
state
influence the world
or at him someone
works
killing survival
destruction and so
then all this
bush further the atmosphere
this is comfort
Environment
details quality of the word
adjectives to
example description
tastes of tastes
sensations and spirit
idea
high spiritual
divine pure
bodiless month like
now it’s fashionable to talk
what interests you
readers are shorter in
last
farther
antonymic pairs
We are still not
further but now they
will appear so
antonyms are spirit like
idea is a high goal
narrative and general
by the way the upper part
man and sex then
eat flesh from
beast story
lure and atmosphere
wore the atmosphere like
comfort detailing
phlegm hospital and
violence as
discomfort
perception of the world
stain categories
movement can be
say but I thought
this is what we are
tried to convey
then he should not
Log in to system is not present
firstly he
used in
artistic fabric
and just like everyone else
the rest for example
when the characters
reason on
philosophical themes
and secondly in his
in this sense there is a pair
atmosphere so that ‘s
Another
antithesis
this time already porn
and spirit atmosphere
against sex and
of violence
sex and violence by the way
how to revive ires
text
mention much
more often nevertheless two
the atmosphere is also needed
necessarily though
less obvious why
the atmosphere is
I will explain a couple of
example the following
layers please
each of the corners
there is a square
established
active character
even two are the ones who
whom we take, for example
fashionable word that’s it
burrow of typhus
European fairy tale we
here we see almost all
characters who do not
see those we are in
mostly see not
can the next slide
now there will be a sign
so here is the spirit
roughly speaking the master
iodine
Skywalker dart hatch
wader
Khan solo is the same again
hatch or khan princess
Leia and all
diversity
cultural perversion
connected with love a
that’s an adult and
child we do not see
nevertheless, they are
Well there is a fairy tale that is to say
author and you buddy
atmosphere and spirit well how
and sex and violence
is part of the fabric
works but sex
and violence are
only it and part
atmosphere and spirit over
they are standing here from here
this
steam them on the part of
square effect
easy to follow by
rather famous
frame click
for example if you
look at the times
year and draw
what is in our culture
associated with them
symbolic
value you will understand
that here’s how it is so it
and there is
click on the elements
here the truth is very
strange land on
why is white
but therefore their
signed the air
associated with ideas
water sex on the same
even Freud by the way
fire and violence
earth with a sensual
perceptions
further temperament and
the same violence
sex atmosphere spirit
melancholic so
We are considered very
ideological plus by the way
musketeers
if you are now in
think about your head
you will understand but I do not
I will give a picture
think a little
you just
Thinking started
what can be exactly the same
Musketeers are easy
sprawl
part and almost
any known powder
square says
that only when
all these
parts
artistic
work in
anyway
intended for
lasting
perception and for
mass perception
can be successful and
but demand
there is an exception here
on the example of this
I’ll just be right there
list
the product can
be successful in
lack of
any of these
parts if the accent
exposed on
the remaining three
evenly and very
strong emphasis on
one of the
anime angles for
this I tell you
actually gave these
antonyms that was
prognostic
function for example
minus the spirit are obtained
women’s novels
there is practically no
ideas but there is
the atmosphere is
violence in the plot and
there is love sex like
dominant minus sex
will get a detective
such as Sherlock Holmes
there is almost 99
percent in stories
about sherlock holmes
love has failed
line but there is
atmosphere
Victorian England
there are corpses in
I wore
the plot rushes in general
jump actually
atmosphere there
it dominates over the
this is his whole love
minus the spirit are obtained
militants sex violence
that’s why everywhere
naked women on
covers and
posters slightly
atmosphere
nobody cares about
classic action movies
or vice versa, violence
and the atmosphere then
is obtained as
return
wheezy and
by the way here by the way here
name what thread
wheezy in the zone she
as if to say here
zone atmosphere
atmosphere we will be on
to squeeze it or this
it happens there with us
spetsnaz
without a love line
perfectly
coping
minus violence
is obtained
highly intellectual
from x oral crooked there
dominates the spirit often
abnormal
absolute level
sex and atmosphere with
There is no plot and all
road character sits
on the couch nothing
does and that I’m not all
Dnieper he has broken off well
for example, he
rewritten in chat
-2 horror movies
violence atmosphere all
except the spirit is more true
no claims to
idea there is sometimes
but violence predominates
and the atmosphere is welcome
as covered
option I can
bring the same silent hill
good film but there
was exactly the claim
on the spirit but violence
the atmosphere of its
overcame and eventually
the main idea is
here in the last
silent hille tried
invest the author well
someone understood
percent 10 than
in general everything ended
minus the atmosphere is
the most amusing of her
does not remove
maybe some kind of everything
it will also be
that you need something
describe through
some sensory
or will not
but in
the whole can be cited
for example
beautiful abstract
formula
mathematical or
let’s say the same black
square that I
today mentioned
thanks to Malevich there
virtually no than
described this naked
The idea sometimes happens
manifestation of this
that you know everything and
such a black box
what’s interesting by the way
in a black square by
idea was invested
meaning it was
originally an icon
which hung on
exhibition in red
corner and he’s on the idea
symbolized the icon
I was cleared of
this in the end still
come up with more
several versions than
he was
all these genres by
are considered
ultimate
but remember
attitude towards women
novel or Malevich
very controversial topic
less they remain
in demand
because they
satisfy
certain
needs do
it’s in a harmonious
formula and always
cause interest they
hold on like this
know this birdie
which is worth
apply from her
healthy wings behind
she kind of found out
does not fall by itself here
this is a typical
birdie and ending
I did not list
quite right
now I will use
the term arch of typical
words deep
symbolic for
which stretches in
whole semantic
field and heap
connotations of the bread type
hermit tower and so
further wrote them
spikochkom and tried
sprawl
the square by which
they are more
I gravitate
speak only for
European culture
late hydrochloric me personally
but what I got
please, but received
golden section
golden section
smaller parts
refers to a larger
as more and more 3 5
5 to 8 it’s not really
golden section but
very very close
for simplicity
three-eighths
sex and violence for two
eighths depends on
genre and from that to whom
you are addressing
and spirit 1 8 sometimes sex and
violence is changing
places and compete
due to the fact that
main audience
which we usually
we address ourselves to
on the pyramid
oil is located
their
already less as a resource
worried about security
and more loving
lines well, again, all
this is very strong
depends on the genre it
very very average
works so
square action
purely at the level of words
phonetically I’ll tell you
even vowels and
consonants can
sprawl over
this is it, but if you
interesting read
read as
a speech was
proposal level for
individual
works and
cultural environment in
the whole that is, each
a sentence in the text
in the ideal case
like the whole text like
its separate parts
composite
must be built
here by this formula and
then even if you do not
invested in their
there is no
idea it is still there
there will be meaning
will appear
be sure
some better
of course invest
moreover, with
minimum
craft skills
your text will be
seem average
to man
deserving
attention square
applicable to characters
he
universal if you
need for example fast
come up with a headline
if you think
enter character if
you are thinking of creating
brand policy
to fix
any mistakes in
advertising campaign and
so on you need
understand what is not
grabs
I myself am using this
scheme and
usually when I’m here
very often I do everything
intuitively but if I
I understand that here
something is missing i
I start to think what
it is just necessary
add this or
offset by three
remaining corners
or that corner
which is worth
anthony to
absent
actually it’s all
what I wanted to say and
I hope that this
the tool will be you
a great
thanks for him
[applause]
”
Be First to Comment