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You Are Made of Star Stuff! | Danielle Sharaf | TEDxITU


six truths about being a tech

six truths about being a tech entrepreneur in Pakistan so about five

entrepreneur in Pakistan so about five

entrepreneur in Pakistan so about five years ago I started my company called

years ago I started my company called

years ago I started my company called switch which is a mobile solutions

switch which is a mobile solutions

switch which is a mobile solutions company and it was a function of both

company and it was a function of both

company and it was a function of both necessity as well as stubbornness

necessity as well as stubbornness

necessity as well as stubbornness necessity because I was having a really

necessity because I was having a really

necessity because I was having a really difficult time finding work and I say

difficult time finding work and I say

difficult time finding work and I say stubbornness because I was obsessed with

stubbornness because I was obsessed with

stubbornness because I was obsessed with this product idea that had already been

this product idea that had already been

this product idea that had already been tried tested failed and shelved

tried tested failed and shelved

tried tested failed and shelved so for months and many many job

so for months and many many job

so for months and many many job rejections later I decided to brave up

rejections later I decided to brave up

rejections later I decided to brave up and work on this idea of mine switch was

and work on this idea of mine switch was

and work on this idea of mine switch was born out of my parents dining room in

born out of my parents dining room in

born out of my parents dining room in the winter of 2012 and we launched our

the winter of 2012 and we launched our

the winter of 2012 and we launched our first SMS based employment portal in the

first SMS based employment portal in the

first SMS based employment portal in the summer after the idea was simple to not

summer after the idea was simple to not

summer after the idea was simple to not only connect job seekers to employers

only connect job seekers to employers

only connect job seekers to employers through SMS using mobile technology but

through SMS using mobile technology but

through SMS using mobile technology but to also give them enough information so

to also give them enough information so

to also give them enough information so that they could negotiate a fair salary

that they could negotiate a fair salary

that they could negotiate a fair salary know what the market Worth was and

know what the market Worth was and

know what the market Worth was and wanted to train them for a job interview

wanted to train them for a job interview

wanted to train them for a job interview the service little did we expect became

the service little did we expect became

the service little did we expect became an instant hit we launched it in

an instant hit we launched it in

an instant hit we launched it in partnership with the telecom network and

partnership with the telecom network and

partnership with the telecom network and within the first year we had over 1

within the first year we had over 1

within the first year we had over 1 million Pakistanis using and

million Pakistanis using and

million Pakistanis using and recommending the service to difference I

I had gotten a taste of the mobile

I had gotten a taste of the mobile revolution and I was hooked now when I

revolution and I was hooked now when I

revolution and I was hooked now when I look back I think all those hiring

look back I think all those hiring

look back I think all those hiring managers made the right decision of not

managers made the right decision of not

managers made the right decision of not hiring me but for a very wrong reason I

hiring me but for a very wrong reason I

hiring me but for a very wrong reason I say wrong because they mistook the

say wrong because they mistook the

say wrong because they mistook the enthusiasm and too much extent courage

enthusiasm and too much extent courage

enthusiasm and too much extent courage of a young girl as arrogance and

of a young girl as arrogance and

of a young girl as arrogance and glossiness and this is something that my

glossiness and this is something that my

glossiness and this is something that my headhunter at the time the gentleman who

headhunter at the time the gentleman who

headhunter at the time the gentleman who was there helping me look for employment

was there helping me look for employment

was there helping me look for employment told me the Daniel you’ve come across is

told me the Daniel you’ve come across is

told me the Daniel you’ve come across is too arrogant they think that you will

too arrogant they think that you will

too arrogant they think that you will not make a good team player and I say

not make a good team player and I say

not make a good team player and I say they made the right decision because if

they made the right decision because if

they made the right decision because if they had hired me I would still probably

they had hired me I would still probably

they had hired me I would still probably would have been working for them when

would have been working for them when

would have been working for them when somebody else was busy working on my

somebody else was busy working on my

somebody else was busy working on my dream so thank you thank you to all

dream so thank you thank you to all

dream so thank you thank you to all those HR managers out there who believed

those HR managers out there who believed

those HR managers out there who believed in my stubborn obstinate ways before I

in my stubborn obstinate ways before I

in my stubborn obstinate ways before I did this brings me to my first learning

did this brings me to my first learning

did this brings me to my first learning navigating the Pakistani tech space that

navigating the Pakistani tech space that

navigating the Pakistani tech space that a lot of us will enter into this space

a lot of us will enter into this space

a lot of us will enter into this space are a function of necessity and a lot of

are a function of necessity and a lot of

are a function of necessity and a lot of us who stick around are a function of

us who stick around are a function of

us who stick around are a function of our title who cares if you’re Daniel or

our title who cares if you’re Daniel or

our title who cares if you’re Daniel or Daniel so when I was first approached

Daniel so when I was first approached

Daniel so when I was first approached for this talk and I was being storming

for this talk and I was being storming

for this talk and I was being storming topics one theme that kept popping up

topics one theme that kept popping up

topics one theme that kept popping up was my challenges in this industry as a

was my challenges in this industry as a

was my challenges in this industry as a woman my learnings as a woman in this

woman my learnings as a woman in this

woman my learnings as a woman in this industry specifically with regard to

industry specifically with regard to

industry specifically with regard to sexism and discrimination frankly

sexism and discrimination frankly

sexism and discrimination frankly speaking the feminists in me would have

speaking the feminists in me would have

speaking the feminists in me would have loved to talk about it if only I had

loved to talk about it if only I had

loved to talk about it if only I had much to talk about either I’ve been

much to talk about either I’ve been

much to talk about either I’ve been super lucky or my experience has not

super lucky or my experience has not

super lucky or my experience has not been unique in any way that I haven’t

been unique in any way that I haven’t

been unique in any way that I haven’t really faced instances of outright

really faced instances of outright

really faced instances of outright bigotry from within the industry twaddle

bigotry from within the industry twaddle

bigotry from within the industry twaddle I’m sure there have been a few instances

I’m sure there have been a few instances

I’m sure there have been a few instances but I feel like a lot of them were

but I feel like a lot of them were

but I feel like a lot of them were rooted in my inexperience I came into an

rooted in my inexperience I came into an

rooted in my inexperience I came into an industry that I knew very little about I

industry that I knew very little about I

industry that I knew very little about I did not have a mentor

did not have a mentor

did not have a mentor I had to hit the ground running so all

I had to hit the ground running so all

I had to hit the ground running so all my learnings were learnings that I did

my learnings were learnings that I did

my learnings were learnings that I did not run and I feel like a lot of the

not run and I feel like a lot of the

not run and I feel like a lot of the discrimination if you want to say was

discrimination if you want to say was

discrimination if you want to say was because of my inexperience and anything

because of my inexperience and anything

because of my inexperience and anything else

else

else friendly speaking I feel like my

friendly speaking I feel like my

friendly speaking I feel like my enunciation into this text space has not

enunciation into this text space has not

enunciation into this text space has not been any different from Madani odd or ‘

been any different from Madani odd or ‘

been any different from Madani odd or ‘ in fact I tell you something funny even

in fact I tell you something funny even

in fact I tell you something funny even now like 50 times 50 percent of the

now like 50 times 50 percent of the

now like 50 times 50 percent of the times when I’m entering a meeting people

times when I’m entering a meeting people

times when I’m entering a meeting people are expecting to see a Daniel

yeah but rarely by the end of it it

yeah but rarely by the end of it it really doesn’t matter sometimes I close

really doesn’t matter sometimes I close

really doesn’t matter sometimes I close a deal sometimes I don’t but hardly ever

a deal sometimes I don’t but hardly ever

a deal sometimes I don’t but hardly ever do I feel that I’m being discriminated

do I feel that I’m being discriminated

do I feel that I’m being discriminated against because of my gender or because

against because of my gender or because

against because of my gender or because of my faith if you ask me exactly why

of my faith if you ask me exactly why

of my faith if you ask me exactly why that is I would probably not be able to

that is I would probably not be able to

that is I would probably not be able to give you a definitive answer

give you a definitive answer

give you a definitive answer and it’s actually baffling that in a

and it’s actually baffling that in a

and it’s actually baffling that in a country like Pakistan where patriarchy

country like Pakistan where patriarchy

country like Pakistan where patriarchy is etched in stone you have the IT

is etched in stone you have the IT

is etched in stone you have the IT sector which is so different and that is

sector which is so different and that is

sector which is so different and that is something that single-handedly makes it

something that single-handedly makes it

something that single-handedly makes it the best thing about this industry it’s

the best thing about this industry it’s

the best thing about this industry it’s exclusively inclusive services to

exclusively inclusive services to

exclusively inclusive services to products the path leads travel something

products the path leads travel something

products the path leads travel something that is very dear to my heart do you

that is very dear to my heart do you

that is very dear to my heart do you know that for the past five years

know that for the past five years

know that for the past five years Pakistan has been consecutively ranked

Pakistan has been consecutively ranked

Pakistan has been consecutively ranked as one of the least innovative countries

as one of the least innovative countries

as one of the least innovative countries in the world

in the world

in the world 113 out of 127 countries this year

113 out of 127 countries this year

113 out of 127 countries this year according to the global innovation index

according to the global innovation index

according to the global innovation index embarrassing right you want to know

embarrassing right you want to know

embarrassing right you want to know something more disturbing

something more disturbing

something more disturbing guess how much of our GDP do we actually

guess how much of our GDP do we actually

guess how much of our GDP do we actually spend upon research and development take

spend upon research and development take

spend upon research and development take a while yes

I wish it were 7% things would have been

I wish it were 7% things would have been a lot better we spend less than point

a lot better we spend less than point

a lot better we spend less than point three percent on research and

three percent on research and

three percent on research and development so it whereas you know the

development so it whereas you know the

development so it whereas you know the developed countries of anywhere between

developed countries of anywhere between

developed countries of anywhere between two to four percent so it doesn’t come

two to four percent so it doesn’t come

two to four percent so it doesn’t come as a surprise to me that Pakistan’s IT

as a surprise to me that Pakistan’s IT

as a surprise to me that Pakistan’s IT industry is still predominantly a

industry is still predominantly a

industry is still predominantly a services industry we are known for our

services industry we are known for our

services industry we are known for our BPOs we are known for our call centers

BPOs we are known for our call centers

BPOs we are known for our call centers we are known for achieve development

we are known for achieve development

we are known for achieve development costs and we are known for our clone

costs and we are known for our clone

costs and we are known for our clone startups and please don’t get me wrong

startups and please don’t get me wrong

startups and please don’t get me wrong here I’m not saying that being a service

here I’m not saying that being a service

here I’m not saying that being a service industry is necessarily a bad thing what

industry is necessarily a bad thing what

industry is necessarily a bad thing what I’m trying to say here is that if

I’m trying to say here is that if

I’m trying to say here is that if Pakistan wants to make an impact on the

Pakistan wants to make an impact on the

Pakistan wants to make an impact on the global tech space we have to invest in

global tech space we have to invest in

global tech space we have to invest in R&D we have to come up with our own

R&D we have to come up with our own

R&D we have to come up with our own original products we have to come up

original products we have to come up

original products we have to come up with the next Facebook or we have to

with the next Facebook or we have to

with the next Facebook or we have to come up with the next Instagram or if

come up with the next Instagram or if

come up with the next Instagram or if you ask me we have to come up with the

you ask me we have to come up with the

you ask me we have to come up with the next SpaceX

next SpaceX

next SpaceX and some of us are actually like working

and some of us are actually like working

and some of us are actually like working towards it like for instance what one is

towards it like for instance what one is

towards it like for instance what one is doing is groundbreaking it’s really good

doing is groundbreaking it’s really good

doing is groundbreaking it’s really good but I feel like we need a lot more

but I feel like we need a lot more

but I feel like we need a lot more response we need a lot more dreamers and

response we need a lot more dreamers and

response we need a lot more dreamers and we need a lot more crazies the spotlight

we need a lot more crazies the spotlight

we need a lot more crazies the spotlight wrap some of my friends are not really

wrap some of my friends are not really

wrap some of my friends are not really going to be happy with this one so I

going to be happy with this one so I

going to be happy with this one so I feel like the startup and incubator

feel like the startup and incubator

feel like the startup and incubator accelerator culture in this country has

accelerator culture in this country has

accelerator culture in this country has given birth to something very

given birth to something very

given birth to something very interesting a breed of entrepreneurs who

interesting a breed of entrepreneurs who

interesting a breed of entrepreneurs who thrive in the spotlight but

thrive in the spotlight but

thrive in the spotlight but unfortunately that’s the only place they

unfortunately that’s the only place they

unfortunately that’s the only place they thrive in getting a startup to succeed

thrive in getting a startup to succeed

thrive in getting a startup to succeed is an extremely difficult task but if

is an extremely difficult task but if

is an extremely difficult task but if you’re constantly being thrown in the

you’re constantly being thrown in the

you’re constantly being thrown in the limelight for your idea it becomes

limelight for your idea it becomes

limelight for your idea it becomes impossible and what’s worse is that most

impossible and what’s worse is that most

impossible and what’s worse is that most of us don’t realize how big of a

of us don’t realize how big of a

of us don’t realize how big of a double-edged sword this is till the time

double-edged sword this is till the time

double-edged sword this is till the time it’s too late you’re stuck you’re spot

it’s too late you’re stuck you’re spot

it’s too late you’re stuck you’re spot that spotlight is there because of your

that spotlight is there because of your

that spotlight is there because of your business because of its longevity

business because of its longevity

business because of its longevity because of

because of

because of success and it’s not going to succeed if

success and it’s not going to succeed if

success and it’s not going to succeed if you are hopping from one conference to

you are hopping from one conference to

you are hopping from one conference to another to another or networking from

another to another or networking from

another to another or networking from one dinner to another to another to

one dinner to another to another to

one dinner to another to another to another eight money can be the death of

another eight money can be the death of

another eight money can be the death of you um again I feel like I’m stepping on

you um again I feel like I’m stepping on

you um again I feel like I’m stepping on a lot of toes here with this one so

a lot of toes here with this one so

a lot of toes here with this one so Pakistan is the biggest recipient of

Pakistan is the biggest recipient of

Pakistan is the biggest recipient of UKaid and the third largest recipient of

UKaid and the third largest recipient of

UKaid and the third largest recipient of US aid in the world roughly in 2015 we

US aid in the world roughly in 2015 we

US aid in the world roughly in 2015 we got about one to one point two billion

got about one to one point two billion

got about one to one point two billion dollars coming into the country

dollars coming into the country

dollars coming into the country both these aid programs have multiple

both these aid programs have multiple

both these aid programs have multiple grant and partnership opportunities for

grant and partnership opportunities for

grant and partnership opportunities for innovative solutions that fit their

innovative solutions that fit their

innovative solutions that fit their goals and that is precisely where the

goals and that is precisely where the

goals and that is precisely where the problem lies their goals not necessarily

problem lies their goals not necessarily

problem lies their goals not necessarily us so until you are a company whose

us so until you are a company whose

us so until you are a company whose entire business model revolves around

entire business model revolves around

entire business model revolves around and the aid industry it makes sense

and the aid industry it makes sense

and the aid industry it makes sense otherwise I would say it’s a

otherwise I would say it’s a

otherwise I would say it’s a double-edged sword again

double-edged sword again

double-edged sword again if you you know if you start chasing

if you you know if you start chasing

if you you know if you start chasing eight money because unlike an investor

eight money because unlike an investor

eight money because unlike an investor who has a direct stake in the longevity

who has a direct stake in the longevity

who has a direct stake in the longevity and scalability of your business

and scalability of your business

and scalability of your business the most eight programs work on very

the most eight programs work on very

the most eight programs work on very strict KPIs for a limited period of time

strict KPIs for a limited period of time

strict KPIs for a limited period of time and after that time is over their

and after that time is over their

and after that time is over their commitment to your business might be

commitment to your business might be

commitment to your business might be minimal you are uniquely placed to drive

minimal you are uniquely placed to drive

minimal you are uniquely placed to drive a car tonight if so I was recently

a car tonight if so I was recently

a car tonight if so I was recently selected to represent Pakistan in the

selected to represent Pakistan in the

selected to represent Pakistan in the fortune 500 most powerful women’s

fortune 500 most powerful women’s

fortune 500 most powerful women’s program and while I was there

program and while I was there

program and while I was there interacting with all these powerful

interacting with all these powerful

interacting with all these powerful women from all over the world I realized

women from all over the world I realized

women from all over the world I realized that I wasn’t there because I had done

that I wasn’t there because I had done

that I wasn’t there because I had done something uniquely different or

something uniquely different or

something uniquely different or something that was mind-blowing I was

something that was mind-blowing I was

something that was mind-blowing I was there because I was an oddity an oddity

there because I was an oddity an oddity

there because I was an oddity an oddity from Pakistan there was a woman talking

from Pakistan there was a woman talking

from Pakistan there was a woman talking about startups and technology and not so

about startups and technology and not so

about startups and technology and not so much about child marriages and honor

much about child marriages and honor

much about child marriages and honor killings

killings

killings if challenged many preconceived notions

if challenged many preconceived notions

if challenged many preconceived notions some were willing to share them while

some were willing to share them while

some were willing to share them while others were existent but all were

others were existent but all were

others were existent but all were interested in my story and the story of

interested in my story and the story of

interested in my story and the story of many others like me who are not building

many others like me who are not building

many others like me who are not building bombs or who are not killing in the name

bombs or who are not killing in the name

bombs or who are not killing in the name of honor but are working on Twitter

of honor but are working on Twitter

of honor but are working on Twitter currency or are leveraging technology to

currency or are leveraging technology to

currency or are leveraging technology to connect doctors to patients I think it’s

connect doctors to patients I think it’s

connect doctors to patients I think it’s high time we start changing the global

high time we start changing the global

high time we start changing the global narrative about Pakistan and I strongly

narrative about Pakistan and I strongly

narrative about Pakistan and I strongly feel that the tech industry can play a

feel that the tech industry can play a

feel that the tech industry can play a pivotal role I do what I do because I am

pivotal role I do what I do because I am

pivotal role I do what I do because I am in this country I’m not sure where my

in this country I’m not sure where my

in this country I’m not sure where my story would have been same anywhere else

story would have been same anywhere else

story would have been same anywhere else so next time if you’re having a moment

so next time if you’re having a moment

so next time if you’re having a moment of self-doubt or somebody says that

of self-doubt or somebody says that

of self-doubt or somebody says that you’re too stubborn or too obstinate to

you’re too stubborn or too obstinate to

you’re too stubborn or too obstinate to make it remember this the nitrogen in

make it remember this the nitrogen in

make it remember this the nitrogen in your DNA the calcium in your teeth the

your DNA the calcium in your teeth the

your DNA the calcium in your teeth the iron in your blood the carbon in your

iron in your blood the carbon in your

iron in your blood the carbon in your apple pies were all made in the

apple pies were all made in the

apple pies were all made in the interiors of collapsing stars you are

interiors of collapsing stars you are

interiors of collapsing stars you are made of starstuff thank you very much

made of starstuff thank you very much

made of starstuff thank you very much [Applause]

”

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