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Yes, we can! | Michelle Laruë-Charlus | TEDxTbilisi


[Music]

good

[Music]

and it’s going to be a bit complicated because it

there is a double translation what I say

in french will be translated into english

then in Georgian

so I will try to hold in 15

minutes and I hope the estate

translations will be good so I come

of a city called Bordeaux for

sailboats that in the south west of the

la France

so I have a science degree

policies and I have a doctorate of

philosophy that I got in paris to

the fume cupboard and so in my private life

I absolutely did not imagine working

I raised my four

children until they are

gone to university and where they are

entered the world of work and I

obviously was even less

I was even less prepared to

work in the field of

urbanism since I have absolutely

no skill to do that

nevertheless i have been doing this for 20 years or

22 years old next to a man who

is alain juppé who was

Prime Minister of France Minister

foreign affairs and that is

mayor de bordeaux bordeaux being the

sixth city of france since

now 22 years old

I would like to show you in 14 minutes

how in my opinion and I think that alain

I share this idea I hope that

in the room there are a lot of

people who share this idea

I am absolutely convinced that there is

no historical inevitability and that there

has no historical determinism

I am absolutely convinced that

the energy of men she can counter

it can block the inertia the

conservatism of structures and that’s what

that I will try to show you when

I’m going now I’m not going anymore

talk about me i’m going to talk about bordeaux

because it’s still the city that

I know the best

showing you how she has changed

in 20 years so in 1995 bordeaux his

first feature is that she

is poor and she is very

in debt she is poor because there is

hundred thousand inhabitants who left

to go and live in the suburbs

outside because it was more

comfortable and she is highly indebted

because she’s got her into

a series of very investments

important and that they are only

not been productive ie

it’s invested

this moment not create wealth

second characteristic of bordeaux

twenty years ago she is dirty she is

dirty and in the historic center

I should not say it but the

inhabitants go out and their garbage without

even put them in bags in

plastic third characteristic of

bordeaux twenty years ago she was

completely asphyxiated by the

cars for a simple reason it’s

than the hundred thousand people who

had gone to live outside

come back every day

working with their car and that

did not have a transportation system in

effective common and therefore last

characteristic of bordeaux there are 20

years all people who had talent

students coming out of

university young entrepreneurs

the artists left me alone to leave

bordeaux to go to paris of course

the eldorado or to try to succeed

abroad

today 20 years later see how

the 100,000 inhabitants left for

to live outside bordeaux

today 20 years later what is

happens

firstly we managed to

eliminate to get rid of

cars we managed to get in

get rid of it because we have

realized a transport system in

common with very trams

we have today 77 km

but we also have buses

very effective we also have a

policy in favor of bicycles that is

remarkable and we became the

first French bike city we

have a pedestrian plan that we are

developing and we have

also batobus since we

have a very big river that

is called the garonne here is the tramway

who are traveling on the stone bridge and

you see he has no catenaries

here is bicycle parking linked to the

public transport policy we

have developed a policy of

very efficient public spaces you

remember four rules where the

tram passes cars do not pass

not only the tram goes through the city

historical

it bypasses the cars it

city ​​so there are more cars in

the historic center

third rule when we redo a

place or when the tram arrives on

completely redone the public space of

front façade is redone the floor is

redone public lighting have redone the

street furniture have redone everything

and 4th rule every note in all our

public spaces we consider that

50% of the space is reserved for

pedestrians and bicycles second

quality today of bordeaux she

is clean

obviously a city is never

completely clean but finally we

managed to practice sorting

selective one thing extraordinarily

difficult for us French

third feature we have

regained 40 thousand inhabitants between 40 and

45 thousand inhabitants and we count well

by 2030 to have regained 100,000

inhabitants we had lost bordeaux

metropolis these eight hundred thousand inhabitants

today’s fourth remarkable point

in 2007 we were ranked at

World Heritage of Humanity by

unesco

and we are the biggest together

classified urban world

in fact you see the perimeter here at

right the perimeter is surrounded by the

red line and the buffer zone by the

yellow line is almost the whole city

de bordeaux which is classified in

World Heritage

here are some examples of Bordeaux

place of the purse which the biggest

heritage ensemble the best known and

then last conclusions of these twenty

years of all-out work that’s

that today the city of bordeaux

it may be a bit exaggerated but

she collects a number of labels from

absolutely extraordinary distinction

I will remember 4 in 2015 we have

been qualified by a large organization

the city of happiness in 2016

we have been recognized as the city

preferred by employees

it means that people who

work in France in one dream

it’s come to work it in bordeaux

there is no work for everyone

third remarkable distinction in

2017 the man says planet has us

designated as the best

tourist destination in the world and he

two weeks ago we have just been

recognized as the least

stressful of France all that is very

exaggerated but it still means

something sure is that become

bordeaux then I show you some

pictures before after

just so you understand there the

difference enough the edges of the

garonne before today

before there were cars everywhere

today the town hall before the square

today

here is a small place before and

today another place before and

Today there are hundreds that

it’s the place of the opera before and the

place of the opera today then

how did you get there

on the political side, we must remember

three or four ideas but no more the

first idea is that we had a

politician called alain

juppé and who was a politician

with a very big

national and international oram and for

to gain the trust of the inhabitants

important to have a policy that is

known

2nd second mandatory element this

politician he had a vision

he had a vision for bordeaux he

had a medium and long term vision

and this vision she expressed by

urban projects so I’m very

proud because it is me who wrote them

for alain juppé these urban projects

they were communicated and shared

with the inhabitants

the first is 1996 the second 2009

the 3rd 2013

and today I’m preparing the project

metropolitan 2030 2050 I would be dead

when it will be realized

I’m still very happy to

participate third element

important is stability

alain juppé and sea ​​with small

interruption for 22 years in bordeaux

it is not a sufficient condition

obviously to change a city but

it is a necessary condition if you

have political instability

you can not lead a project

long-term policy

last condition is that it takes

that investors that there is a

logic in investments

operational I take an example

very clear in 1995 the merdy the

priority for me is the tramway and

public spaces

it’s the

the restoration of the equipment of

proximity ie the schools the

gyms residences for people

elderly etc. and heritage

all this is implemented it means

what does it mean that very quickly in

public space

there is comfort again there is to

new from the place as there is the

place the shops develops there are some

bistros that happen there are events

cultural that happens in space

public

and as at the same time we redo the

schools the gyms the inhabitants who

had gone to live outside

say we can come back because we have

efficient equipment and we have to

again the ability to breathe in

this city and as the same time we

took care of the heritage the tourists

have said we can come back

the heritage is in good condition we have

the public space in which one can get

to walk

there is public transportation that

we avoid coming by car and it’s

like that we entered a

virtuous circle and that its effects

cumulative triggered employment

and we brought back wealth and that’s

like that we actually came out of the

very difficult situation bordeaux

then on the other side of the side the

civil society what has happened

passed obviously there are four words

keys for civil society the

first is the trust

the second is the shared project

the third in my opinion it’s

the time horizon

we must be able to think

with a specific horizon and then the

last is the collective story then

trust she arrived quickly enough

she came from alain juppé said

I have a project for my city

and here it is my project the

following what when the administration and

the politician have proposed to the

civil society to enter into

partnerships civil society to

accept when I say civil society

are the university

the traders the promoters

real estate banks the

investors and getting into

joint projects with

administration

obviously to increase the trust of the

side of the inhabitants what creates the

trust is when they see that

announced projects are carried out at

4 years 5 years 10 years the tramway

rolling public spaces summer redone

and obviously the inhabitants at this

moment brings a capital of

third policy confidence

story telling story

share how do you explain that that

has been doing 22 years that there are projects to

bordeaux a big political project and

so after 20 years ended up

share a common history with

inhabitants we share a story

town

we share common projects and therefore

what happens is that today we

came out of the simple notion of

trust to get into the idea of ​​a

story that we share a story that

we share it means that we

have all of us no matter what our opinions

policies

we all have today the same

representations of what bordeaux

what the Bordeaux metropolis is

he we have the same

representations of what we

wait for the future that means

that today we still need the

politics obviously but the best

ambassadors of Bordeaux these are the

bordelais themselves whatever

the political difficulties we

let’s just walk in the same

meaning then and bbc in all that then

you have a lot in common with

bordeaux you have the beauty you have

an incredibly beautiful city you have

an absolutely extraordinary heritage

you have a geographical situation

strategic what not at all the case

from Bordeaux

we are just next to

Spain today is complicated

and then you have a very old

history with many like the

old stories a lot of woes

and of which you probably have a

ability to resilience that is

remarkable today in the world

contemporary

resilience is probably the

first quality that is expected of

companies and cities because the

world is going very fast and so when I

think of tbilisi where I came

already four times I have the image that me

comes to mind this is the picture in the

movie called our childhood at

tbilisi of the little boy who plays

piano and this little boy finally

despite the woes of war he

he manages to make the impossible

possible we bordeaux we made

the impossible possible and I am

absolutely convinced that in tbilisi

that’s what you ‘re going to do and that

you will make the impossible possible

Thank you

[Applause]

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