[Music] [Applause]
[Applause]
[Applause] [Music]
[Music]
[Music] you
you
you [Music]
sometimes when problems come too many at
sometimes when problems come too many at once layered on one another
once layered on one another
once layered on one another you can become exhausted by them
you can become exhausted by them
you can become exhausted by them squashed and flattened and it’s really
squashed and flattened and it’s really
squashed and flattened and it’s really hard to to know what to do possibility
hard to to know what to do possibility
hard to to know what to do possibility becomes impossibility and the converse
becomes impossibility and the converse
becomes impossibility and the converse is true sometimes when you have one
is true sometimes when you have one
is true sometimes when you have one brilliant thing overlaid with another
brilliant thing overlaid with another
brilliant thing overlaid with another really good thing and you start putting
really good thing and you start putting
really good thing and you start putting really good things together you create
really good things together you create
really good things together you create something extraordinarily powerful that
something extraordinarily powerful that
something extraordinarily powerful that opens up its opportunities that just
opens up its opportunities that just
opens up its opportunities that just weren’t there before and tonight I’m
weren’t there before and tonight I’m
weren’t there before and tonight I’m hoping to share with you an idea we are
hoping to share with you an idea we are
hoping to share with you an idea we are currently testing designing new models
currently testing designing new models
currently testing designing new models of working which creates better Health
of working which creates better Health
of working which creates better Health and Social Care change in the world
and Social Care change in the world
and Social Care change in the world develop young people into sustainable
develop young people into sustainable
develop young people into sustainable practitioners and social entrepreneurs
practitioners and social entrepreneurs
practitioners and social entrepreneurs bring brands and businesses closer to
bring brands and businesses closer to
bring brands and businesses closer to the people that they’re trying to reach
the people that they’re trying to reach
the people that they’re trying to reach and develop good business kind products
and develop good business kind products
and develop good business kind products sustainable services and this is an
sustainable services and this is an
sustainable services and this is an invitation to play I’m genuinely want to
invitation to play I’m genuinely want to
invitation to play I’m genuinely want to play with people I want to play with you
play with people I want to play with you
play with people I want to play with you because this is new and I’ve only just
because this is new and I’ve only just
because this is new and I’ve only just come to realize what the power of this
come to realize what the power of this
come to realize what the power of this stuff is so tonight I’m going to tell
stuff is so tonight I’m going to tell
stuff is so tonight I’m going to tell you how I got here um my name is Eloise
you how I got here um my name is Eloise
you how I got here um my name is Eloise Malone I’m the chief executive of
Malone I’m the chief executive of
Malone I’m the chief executive of effervescence and we’re a social design
effervescence and we’re a social design
effervescence and we’re a social design impact agency so what we do as a small
impact agency so what we do as a small
impact agency so what we do as a small charity is we work to make the world’s
charity is we work to make the world’s
charity is we work to make the world’s better and kinder and happier I’m also
better and kinder and happier I’m also
better and kinder and happier I’m also the chief curator of radiance gallery
the chief curator of radiance gallery
the chief curator of radiance gallery which is based here in Plymouth and
which is based here in Plymouth and
which is based here in Plymouth and which is the world’s only contemporary
which is the world’s only contemporary
which is the world’s only contemporary art gallery which is curated by children
art gallery which is curated by children
art gallery which is curated by children and young people and tonight I’m going
and young people and tonight I’m going
and young people and tonight I’m going to tell you a little bit about the
to tell you a little bit about the
to tell you a little bit about the gallery first so I’ve brought with me
gallery first so I’ve brought with me
gallery first so I’ve brought with me some shoes these are some of us show
some shoes these are some of us show
some shoes these are some of us show these are part of a show and in
these are part of a show and in
these are part of a show and in relation which was created by a bunch of
relation which was created by a bunch of
relation which was created by a bunch of young people who’d been sexually
young people who’d been sexually
young people who’d been sexually exploited they had been abused they were
exploited they had been abused they were
exploited they had been abused they were very frightened they’ve had a horrible
very frightened they’ve had a horrible
very frightened they’ve had a horrible horrible disgusting nasty time in their
horrible disgusting nasty time in their
horrible disgusting nasty time in their lives and for the first time ever they
lives and for the first time ever they
lives and for the first time ever they came and works in the gallery and did
came and works in the gallery and did
came and works in the gallery and did some stuff with us and they created a
some stuff with us and they created a
some stuff with us and they created a show and if you can imagine it as the
show and if you can imagine it as the
show and if you can imagine it as the audience walked into the gallery they
audience walked into the gallery they
audience walked into the gallery they saw 50 gray plants about the size of his
saw 50 gray plants about the size of his
saw 50 gray plants about the size of his seven-year-old that looked like war
seven-year-old that looked like war
seven-year-old that looked like war memorial plants with the names of young
memorial plants with the names of young
memorial plants with the names of young people that we knew of who had been
people that we knew of who had been
people that we knew of who had been sexually exploited say 15 of these 50
sexually exploited say 15 of these 50
sexually exploited say 15 of these 50 plants had glass shoes like this on top
plants had glass shoes like this on top
plants had glass shoes like this on top of them standing with their children
of them standing with their children
of them standing with their children he’d been sexually exploited we know we
he’d been sexually exploited we know we
he’d been sexually exploited we know we knew who they were we knew they were
knew who they were we knew they were
knew who they were we knew they were getting help but these children were
getting help but these children were
getting help but these children were desperately fragile but the other of 35
desperately fragile but the other of 35
desperately fragile but the other of 35 plants the 70% of plants in the gallery
plants the 70% of plants in the gallery
plants the 70% of plants in the gallery they had ice shoes on them shoes
they had ice shoes on them shoes
they had ice shoes on them shoes children’s shoes cast in ice and those
children’s shoes cast in ice and those
children’s shoes cast in ice and those shoes stood for the children that
shoes stood for the children that
shoes stood for the children that statistically we knew were out there and
statistically we knew were out there and
statistically we knew were out there and had been sexually exploited but we
had been sexually exploited but we
had been sexually exploited but we hadn’t found them and we hadn’t given
hadn’t found them and we hadn’t given
hadn’t found them and we hadn’t given them any help yet so this show this kind
them any help yet so this show this kind
them any help yet so this show this kind of thing is the kind of thing that we
of thing is the kind of thing that we
of thing is the kind of thing that we applaud programming in the gallery and
applaud programming in the gallery and
applaud programming in the gallery and people love it it’s beautiful it means
people love it it’s beautiful it means
people love it it’s beautiful it means something to people we have an
something to people we have an
something to people we have an extraordinary amount of footfall
extraordinary amount of footfall
extraordinary amount of footfall comparative to our size people are
comparative to our size people are
comparative to our size people are really engaged with it and 70 percent of
really engaged with it and 70 percent of
really engaged with it and 70 percent of people who come to the gallery curated
people who come to the gallery curated
people who come to the gallery curated by children and young people
by children and young people
by children and young people these wise children and young people
these wise children and young people
these wise children and young people they’ve never been to an art gallery
they’ve never been to an art gallery
they’ve never been to an art gallery before now sometimes when I tell people
before now sometimes when I tell people
before now sometimes when I tell people that I work with children and young
that I work with children and young
that I work with children and young people people imagine that they’re
people people imagine that they’re
people people imagine that they’re making things out of sticky black
making things out of sticky black
making things out of sticky black plastic and bits of masking tape and
plastic and bits of masking tape and
plastic and bits of masking tape and straws and some poster paints so I’m
straws and some poster paints so I’m
straws and some poster paints so I’m going to show you the promo that the
going to show you the promo that the
going to show you the promo that the young people made for their gallery
young people made for their gallery
young people made for their gallery exhibition so you can get a sense of the
exhibition so you can get a sense of the
exhibition so you can get a sense of the quality of work I’m talking about
that’s a promo creative person young
that’s a promo creative person young people we’ve done lots of these we’ve
people we’ve done lots of these we’ve
people we’ve done lots of these we’ve made lots of work with lots of young
made lots of work with lots of young
made lots of work with lots of young people who’ve come from lots of
people who’ve come from lots of
people who’ve come from lots of different backgrounds in different
different backgrounds in different
different backgrounds in different situations
situations
situations children are who a young carers children
children are who a young carers children
children are who a young carers children who haven’t got any friends and never
who haven’t got any friends and never
who haven’t got any friends and never have children here you are constantly
have children here you are constantly
have children here you are constantly bullied and don’t know how to deal with
bullied and don’t know how to deal with
bullied and don’t know how to deal with it people who feel terrible about things
it people who feel terrible about things
it people who feel terrible about things that they’ve done in the past and they
that they’ve done in the past and they
that they’ve done in the past and they can’t let go with it and what’s
can’t let go with it and what’s
can’t let go with it and what’s consistent about all of the shows that
consistent about all of the shows that
consistent about all of the shows that we make with young people in the gallery
we make with young people in the gallery
we make with young people in the gallery is that they’re really good like even
is that they’re really good like even
is that they’re really good like even though we weren’t sure if children could
though we weren’t sure if children could
though we weren’t sure if children could curate and nobody else is really doing
curate and nobody else is really doing
curate and nobody else is really doing this
this
this absolutely children make so and choose
absolutely children make so and choose
absolutely children make so and choose shows and select shows and commissioned
shows and select shows and commissioned
shows and select shows and commissioned shows which are really beautiful and
shows which are really beautiful and
shows which are really beautiful and resonant and extraordinary and it’s not
resonant and extraordinary and it’s not
resonant and extraordinary and it’s not just audiences who think so actually one
just audiences who think so actually one
just audiences who think so actually one of the shows we did two years ago was
of the shows we did two years ago was
of the shows we did two years ago was listed by the magazine’s for critical
listed by the magazine’s for critical
listed by the magazine’s for critical magazines as between underneath tapes
magazines as between underneath tapes
magazines as between underneath tapes Britain but better than Tate’s Liverpool
Britain but better than Tate’s Liverpool
Britain but better than Tate’s Liverpool so nine year olds curated to show that
so nine year olds curated to show that
so nine year olds curated to show that was better than all kind of sandwiched
was better than all kind of sandwiched
was better than all kind of sandwiched in between the two – the most funded
in between the two – the most funded
in between the two – the most funded well-regarded galleries in the whole of
well-regarded galleries in the whole of
well-regarded galleries in the whole of the UK and I thought that was pretty
the UK and I thought that was pretty
the UK and I thought that was pretty nice so we do this consistently and the
nice so we do this consistently and the
nice so we do this consistently and the way we do it is we work in a room with
way we do it is we work in a room with
way we do it is we work in a room with young people who choose to be there and
young people who choose to be there and
young people who choose to be there and we have this studio which is about as
we have this studio which is about as
we have this studio which is about as big as this stage and what we do is we
big as this stage and what we do is we
big as this stage and what we do is we run around to pretend to be unicorns and
run around to pretend to be unicorns and
run around to pretend to be unicorns and play with this and play with that but
play with this and play with that but
play with this and play with that but it’s a very measured and considered
it’s a very measured and considered
it’s a very measured and considered process so actually it’s based in place
process so actually it’s based in place
process so actually it’s based in place I repeat like all the principles which
I repeat like all the principles which
I repeat like all the principles which we use to make sure it’s safe and
we use to make sure it’s safe and
we use to make sure it’s safe and meaningful and beautiful for those young
meaningful and beautiful for those young
meaningful and beautiful for those young people space in play therapy now
people space in play therapy now
people space in play therapy now children and young people their natural
children and young people their natural
children and young people their natural language is play so when we encourage
language is play so when we encourage
language is play so when we encourage young people to find a space in their in
young people to find a space in their in
young people to find a space in their in the gallery that they really like that
the gallery that they really like that
the gallery that they really like that feels really magical to them and make a
feels really magical to them and make a
feels really magical to them and make a show which to make a piece of work a
show which to make a piece of work a
show which to make a piece of work a little play piece of work for the next
little play piece of work for the next
little play piece of work for the next three hours for the other group to
three hours for the other group to
three hours for the other group to experience
experience
experience that’s elicits an emotion bigger when
that’s elicits an emotion bigger when
that’s elicits an emotion bigger when they do that and they critically analyze
they do that and they critically analyze
they do that and they critically analyze it and they understand how these visits
it and they understand how these visits
it and they understand how these visits but because young people’s natural
but because young people’s natural
but because young people’s natural language is play they also start playing
language is play they also start playing
language is play they also start playing out the things that are really important
out the things that are really important
out the things that are really important to them as a group and so over time what
to them as a group and so over time what
to them as a group and so over time what we end up is with a studio covered in
we end up is with a studio covered in
we end up is with a studio covered in notes of all the things are important to
notes of all the things are important to
notes of all the things are important to that group and then just like an ink
that group and then just like an ink
that group and then just like an ink blot test a psychological impact I’m
blot test a psychological impact I’m
blot test a psychological impact I’m known as a Rorschach test the young
known as a Rorschach test the young
known as a Rorschach test the young people diagnosed what’s going on what is
people diagnosed what’s going on what is
people diagnosed what’s going on what is the pattern here what is the thing that
the pattern here what is the thing that
the pattern here what is the thing that we need to say and how are we going to
we need to say and how are we going to
we need to say and how are we going to say it what are the metaphors what are
say it what are the metaphors what are
say it what are the metaphors what are the images that are going to allow us to
the images that are going to allow us to
the images that are going to allow us to say this difficult difficult stuff that
say this difficult difficult stuff that
say this difficult difficult stuff that we couldn’t say any other way and this
we couldn’t say any other way and this
we couldn’t say any other way and this is this is a teachable process it works
is this is a teachable process it works
is this is a teachable process it works time after time after time we’ve kind of
time after time after time we’ve kind of
time after time after time we’ve kind of invented it by fiddling about with it
invented it by fiddling about with it
invented it by fiddling about with it and in fact actually I learned to do
and in fact actually I learned to do
and in fact actually I learned to do this by working and Nottingham and when
this by working and Nottingham and when
this by working and Nottingham and when I saw a class of kids and said what do
I saw a class of kids and said what do
I saw a class of kids and said what do you want to make us so about LIGO
you want to make us so about LIGO
you want to make us so about LIGO football and I thought I can’t make any
football and I thought I can’t make any
football and I thought I can’t make any more shows about football so I found
more shows about football so I found
more shows about football so I found this way to distract them from telling
this way to distract them from telling
this way to distract them from telling me to make a show about football and
me to make a show about football and
me to make a show about football and find different ways to find out what was
find different ways to find out what was
find different ways to find out what was interesting in the group so that’s how
interesting in the group so that’s how
interesting in the group so that’s how we’re doing it it’s a teachable
we’re doing it it’s a teachable
we’re doing it it’s a teachable replicable technology and we do good
replicable technology and we do good
replicable technology and we do good gallery that’s nice
gallery that’s nice
gallery that’s nice but I wanted to push this a little bit
but I wanted to push this a little bit
but I wanted to push this a little bit further I was interested to see where a
further I was interested to see where a
further I was interested to see where a footprint could go so it’s nice to do
footprint could go so it’s nice to do
footprint could go so it’s nice to do something in Plymouth I love Plymouth
something in Plymouth I love Plymouth
something in Plymouth I love Plymouth this is my home and it’s where I always
this is my home and it’s where I always
this is my home and it’s where I always want to be based but actually I also
want to be based but actually I also
want to be based but actually I also wanted to see how far we could spread so
wanted to see how far we could spread so
wanted to see how far we could spread so we’ve started working with young people
we’ve started working with young people
we’ve started working with young people on campaigns we would work with health
on campaigns we would work with health
on campaigns we would work with health services social services charities
services social services charities
services social services charities not-for-profit organizations for good
not-for-profit organizations for good
not-for-profit organizations for good organizations to help them say things
organizations to help them say things
organizations to help them say things and to reach into into their audience
and to reach into into their audience
and to reach into into their audience more effectively to do difficult things
more effectively to do difficult things
more effectively to do difficult things and this is still from a piece of work
and this is still from a piece of work
and this is still from a piece of work we did with the early intervention
we did with the early intervention
we did with the early intervention psychosis service in common a few years
psychosis service in common a few years
psychosis service in common a few years back in when we went to them when they
back in when we went to them when they
back in when we went to them when they asked us to help them their branding
asked us to help them their branding
asked us to help them their branding their literature and their comms was a
their literature and their comms was a
their literature and their comms was a comic sans serif font a little bit of
comic sans serif font a little bit of
comic sans serif font a little bit of word art and some people stock footage
word art and some people stock footage
word art and some people stock footage kind of jumping in the air looking
kind of jumping in the air looking
kind of jumping in the air looking really happy to have psychosis
really happy to have psychosis
really happy to have psychosis I said what we did is we worked with
I said what we did is we worked with
I said what we did is we worked with their client group who’d lived through
their client group who’d lived through
their client group who’d lived through this very frightening frightening
this very frightening frightening
this very frightening frightening disorder to find a different way to
disorder to find a different way to
disorder to find a different way to reach out to people who would needed
reach out to people who would needed
reach out to people who would needed help and she find new ways to draw them
help and she find new ways to draw them
help and she find new ways to draw them to the service faster and I’m going to
to the service faster and I’m going to
to the service faster and I’m going to show you what they made
young people are amazing they think
young people are amazing they think originally they creates pieces of work
originally they creates pieces of work
originally they creates pieces of work which adults would never consider making
which adults would never consider making
which adults would never consider making because they have lived with things and
because they have lived with things and
because they have lived with things and they understand what most needs to be
they understand what most needs to be
they understand what most needs to be said because they’ve been there they
said because they’ve been there they
said because they’ve been there they know how many people need to hear about
know how many people need to hear about
know how many people need to hear about things to make things change this film
things to make things change this film
things to make things change this film uplifted referrals by 80 percents nearly
uplifted referrals by 80 percents nearly
uplifted referrals by 80 percents nearly in the first ten weeks or they went life
in the first ten weeks or they went life
in the first ten weeks or they went life and that was an extraordinary
and that was an extraordinary
and that was an extraordinary achievement because the thing about
achievement because the thing about
achievement because the thing about psychosis is lots of people become very
psychosis is lots of people become very
psychosis is lots of people become very very ill and their life gets very very
very ill and their life gets very very
very ill and their life gets very very horrible for them and it takes ages to
horrible for them and it takes ages to
horrible for them and it takes ages to get a diagnosis sometimes two years so
get a diagnosis sometimes two years so
get a diagnosis sometimes two years so to get in early to get help
to get in early to get help
to get in early to get help earlier saves a time on therapy it saves
earlier saves a time on therapy it saves
earlier saves a time on therapy it saves those people going through that horror
those people going through that horror
those people going through that horror and it is really horrible it stops
and it is really horrible it stops
and it is really horrible it stops people being homeless it stops people
people being homeless it stops people
people being homeless it stops people falling out with their families it stops
falling out with their families it stops
falling out with their families it stops people getting a criminal record so this
people getting a criminal record so this
people getting a criminal record so this has this work this way of working has a
has this work this way of working has a
has this work this way of working has a profound social impact it’s really
profound social impact it’s really
profound social impact it’s really exciting
exciting
exciting it can change hundreds of people’s lives
it can change hundreds of people’s lives
it can change hundreds of people’s lives and I’m going to show you another one
and I’m going to show you another one
and I’m going to show you another one I’m not robot this is a piece of work
I’m not robot this is a piece of work
I’m not robot this is a piece of work that I’ve just finished doing with young
that I’ve just finished doing with young
that I’ve just finished doing with young people last autumn and this again has an
people last autumn and this again has an
people last autumn and this again has an extraordinary human value so I worked
extraordinary human value so I worked
extraordinary human value so I worked with a bunch of young people who are
with a bunch of young people who are
with a bunch of young people who are children who were in foster care in the
children who were in foster care in the
children who were in foster care in the City of Plymouth and they designed a
City of Plymouth and they designed a
City of Plymouth and they designed a campaign that was to engage and bring in
campaign that was to engage and bring in
campaign that was to engage and bring in more people in the city who would like
more people in the city who would like
more people in the city who would like to be foster carers and they didn’t know
to be foster carers and they didn’t know
to be foster carers and they didn’t know didn’t yet know it what this did what
didn’t yet know it what this did what
didn’t yet know it what this did what this look like I want to tell you
this look like I want to tell you
this look like I want to tell you because it’s gorgeous
because it’s gorgeous
because it’s gorgeous is you came into the gallery so it’s a
is you came into the gallery so it’s a
is you came into the gallery so it’s a gallery based campaign but no but also
gallery based campaign but no but also
gallery based campaign but no but also had outreach and as you came in there
had outreach and as you came in there
had outreach and as you came in there were all these tiny robots in cages and
were all these tiny robots in cages and
were all these tiny robots in cages and you could hug them by touching sensors
you could hug them by touching sensors
you could hug them by touching sensors and they would get kind of happiness
and they would get kind of happiness
and they would get kind of happiness points and you could sit on a sofa which
points and you could sit on a sofa which
points and you could sit on a sofa which was an intelligence sofa and read them a
was an intelligence sofa and read them a
was an intelligence sofa and read them a book and they’d get happiness points and
book and they’d get happiness points and
book and they’d get happiness points and gradually more and more robots would
gradually more and more robots would
gradually more and more robots would start growing their fluff back and
start growing their fluff back and
start growing their fluff back and engaging and they would sing to the
engaging and they would sing to the
engaging and they would sing to the audience about how much they were ready
audience about how much they were ready
audience about how much they were ready to go home with them it was a beautiful
to go home with them it was a beautiful
to go home with them it was a beautiful beautiful show it was very silly
beautiful show it was very silly
beautiful show it was very silly it was very gorgeous it was very funny
it was very gorgeous it was very funny
it was very gorgeous it was very funny the council had never done anything like
the council had never done anything like
the council had never done anything like this before and it uplifted foster care
this before and it uplifted foster care
this before and it uplifted foster care referre was by a hundred and thirty
referre was by a hundred and thirty
referre was by a hundred and thirty percent in those ten weeks or lows and
percent in those ten weeks or lows and
percent in those ten weeks or lows and loads and loads of extra people when
loads and loads of extra people when
loads and loads of extra people when Ford went oh yeah actually I would quite
Ford went oh yeah actually I would quite
Ford went oh yeah actually I would quite like to be a foster carer for a great
like to be a foster carer for a great
like to be a foster carer for a great idea and this is because young people
idea and this is because young people
idea and this is because young people found a different ways to talk to people
found a different ways to talk to people
found a different ways to talk to people about what they needed now that has a
about what they needed now that has a
about what they needed now that has a profound social value because all those
profound social value because all those
profound social value because all those young people those 30 40 50 young people
young people those 30 40 50 young people
young people those 30 40 50 young people in Plymouth now have a foster carer that
in Plymouth now have a foster carer that
in Plymouth now have a foster carer that wasn’t there for them before and that
wasn’t there for them before and that
wasn’t there for them before and that means that they can be suited to a
means that they can be suited to a
means that they can be suited to a family that are ready for them and that
family that are ready for them and that
family that are ready for them and that are right for them rather than placed
are right for them rather than placed
are right for them rather than placed into care with someone who’s got a bed
into care with someone who’s got a bed
into care with someone who’s got a bed for the nights and that has an
for the nights and that has an
for the nights and that has an additional benefit beyond that happiness
additional benefit beyond that happiness
additional benefit beyond that happiness benefit and that safety benefit actually
benefit and that safety benefit actually
benefit and that safety benefit actually by working in this way the council is
by working in this way the council is
by working in this way the council is safe somewhere in the region we estimate
safe somewhere in the region we estimate
safe somewhere in the region we estimate of eight hundred thousand pounds this
of eight hundred thousand pounds this
of eight hundred thousand pounds this year because what they’re not doing is
year because what they’re not doing is
year because what they’re not doing is putting children into emergency
putting children into emergency
putting children into emergency placements out of County or where that
placements out of County or where that
placements out of County or where that inter parent for independent foster okay
inter parent for independent foster okay
inter parent for independent foster okay so this is you’ve got nice stuff
so this is you’ve got nice stuff
so this is you’ve got nice stuff happening for people you’ve got money
happening for people you’ve got money
happening for people you’ve got money being saved for the Civic purse now in
being saved for the Civic purse now in
being saved for the Civic purse now in this country 1.7 million children live
this country 1.7 million children live
this country 1.7 million children live in poverty and government figures show
in poverty and government figures show
in poverty and government figures show that that is rising by 3.5 percent each
that that is rising by 3.5 percent each
that that is rising by 3.5 percent each year children are in need they are at
year children are in need they are at
year children are in need they are at risk they are facing trauma but children
risk they are facing trauma but children
risk they are facing trauma but children who’ve lived through that stuff they’re
who’ve lived through that stuff they’re
who’ve lived through that stuff they’re also wise they’re also kind and they’re
also wise they’re also kind and they’re
also wise they’re also kind and they’re also really passionate about social
also really passionate about social
also really passionate about social justice because they know what it’s like
justice because they know what it’s like
justice because they know what it’s like to face in
to face in
to face in yes and to not be responsible for the
yes and to not be responsible for the
yes and to not be responsible for the horrible stuff that’s happening to you
horrible stuff that’s happening to you
horrible stuff that’s happening to you public spending this country on social
public spending this country on social
public spending this country on social care for children young people is about
care for children young people is about
care for children young people is about 9 billion per year now let’s hold that
9 billion per year now let’s hold that
9 billion per year now let’s hold that there for a minute because I want to
there for a minute because I want to
there for a minute because I want to tell you what we spend on marketing in
tell you what we spend on marketing in
tell you what we spend on marketing in this country a moment our creative
this country a moment our creative
this country a moment our creative industries worth about 89 90 billion
industries worth about 89 90 billion
industries worth about 89 90 billion pounds a year and also we spend 22
pounds a year and also we spend 22
pounds a year and also we spend 22 billion pounds a year on marketing now
billion pounds a year on marketing now
billion pounds a year on marketing now my question to you tonight is if we know
my question to you tonight is if we know
my question to you tonight is if we know that when you layer good stuff upon good
that when you layer good stuff upon good
that when you layer good stuff upon good stuff you get amazing new stuff what
stuff you get amazing new stuff what
stuff you get amazing new stuff what would happen if we started combining
would happen if we started combining
would happen if we started combining those budgets what would happen is some
those budgets what would happen is some
those budgets what would happen is some of that 22 billion pounds a year on
of that 22 billion pounds a year on
of that 22 billion pounds a year on marketing to marketing to people and we
marketing to marketing to people and we
marketing to marketing to people and we know that companies are really
know that companies are really
know that companies are really interested in good quality sustainable
interested in good quality sustainable
interested in good quality sustainable marketing you see the Dove campaign
marketing you see the Dove campaign
marketing you see the Dove campaign where they’re trying to get people to
where they’re trying to get people to
where they’re trying to get people to understand that being beautiful comes
understand that being beautiful comes
understand that being beautiful comes from within it doesn’t come from
from within it doesn’t come from
from within it doesn’t come from products and makeup so we know that
products and makeup so we know that
products and makeup so we know that that’s already in aspiration and this is
that’s already in aspiration and this is
that’s already in aspiration and this is emerging but what if you took that
emerging but what if you took that
emerging but what if you took that technology further and collaborated with
technology further and collaborated with
technology further and collaborated with wise children so we know that wise
wise children so we know that wise
wise children so we know that wise children create better campaigns and the
children create better campaigns and the
children create better campaigns and the adults can they can be twice as
adults can they can be twice as
adults can they can be twice as effective we know that they can reach
effective we know that they can reach
effective we know that they can reach more more people and do social good that
more more people and do social good that
more more people and do social good that we haven’t managed to do before we know
we haven’t managed to do before we know
we haven’t managed to do before we know that they can create kind of good impact
that they can create kind of good impact
that they can create kind of good impact we know it can save money and we know
we know it can save money and we know
we know it can save money and we know that in doing this we’re developing
that in doing this we’re developing
that in doing this we’re developing children and young people is the next
children and young people is the next
children and young people is the next wave of social entrepreneurs and
wave of social entrepreneurs and
wave of social entrepreneurs and marketers and all the stuff that’s
marketers and all the stuff that’s
marketers and all the stuff that’s really important and they can’t always
really important and they can’t always
really important and they can’t always get in a mainstream education but
get in a mainstream education but
get in a mainstream education but there’s something else that I want to
there’s something else that I want to
there’s something else that I want to tell you the children and young people
tell you the children and young people
tell you the children and young people we work with who have quite often
we work with who have quite often
we work with who have quite often undergone terrible trauma and have very
undergone terrible trauma and have very
undergone terrible trauma and have very very very difficult lives they turn up
very very difficult lives they turn up
very very difficult lives they turn up on average to maybe 10 to 20 percent of
on average to maybe 10 to 20 percent of
on average to maybe 10 to 20 percent of school a social care stuff for them of
school a social care stuff for them of
school a social care stuff for them of health provision they maybe go to school
health provision they maybe go to school
health provision they maybe go to school one day in 10 because their lives are so
one day in 10 because their lives are so
one day in 10 because their lives are so complicated and school is so difficult
complicated and school is so difficult
complicated and school is so difficult and so challenging for them and
and so challenging for them and
and so challenging for them and everything is too difficult but it’s
everything is too difficult but it’s
everything is too difficult but it’s just too hard for them to go sometimes
just too hard for them to go sometimes
just too hard for them to go sometimes they can’t
they can’t
they can’t because their parents are ill and they
because their parents are ill and they
because their parents are ill and they need to be home with their parents the
need to be home with their parents the
need to be home with their parents the World Health Organization says the
World Health Organization says the
World Health Organization says the average population everyone in this room
average population everyone in this room
average population everyone in this room the average population only use 50% of
the average population only use 50% of
the average population only use 50% of their medicine or their medical
their medicine or their medical
their medicine or their medical intervention so if the young people
intervention so if the young people
intervention so if the young people we’re working we’ve turned up to 20 to
we’re working we’ve turned up to 20 to
we’re working we’ve turned up to 20 to 10 to 20% of it even your average person
10 to 20% of it even your average person
10 to 20% of it even your average person only uses about 50% of stuff that
only uses about 50% of stuff that
only uses about 50% of stuff that they’re supposed to be doing to make
they’re supposed to be doing to make
they’re supposed to be doing to make themselves feel better
themselves feel better
themselves feel better on average they turn up rates to the
on average they turn up rates to the
on average they turn up rates to the work we do young people voluntarily
work we do young people voluntarily
work we do young people voluntarily getting themselves to it is 97% over for
getting themselves to it is 97% over for
getting themselves to it is 97% over for five years we’ve been logging this 97%
five years we’ve been logging this 97%
five years we’ve been logging this 97% and the effect on young people is
and the effect on young people is
and the effect on young people is extraordinary
extraordinary
extraordinary 50% go into work or college or training
50% go into work or college or training
50% go into work or college or training about in about 12 to 18 months after
about in about 12 to 18 months after
about in about 12 to 18 months after they’ve worked with us and a hundred
they’ve worked with us and a hundred
they’ve worked with us and a hundred percent of them say that they feel
percent of them say that they feel
percent of them say that they feel happier they feel better in themselves
happier they feel better in themselves
happier they feel better in themselves they feel more connected for the people
they feel more connected for the people
they feel more connected for the people around them and they know how to ask for
around them and they know how to ask for
around them and they know how to ask for help they have the critical thinking
help they have the critical thinking
help they have the critical thinking skills thanks to this training to work
skills thanks to this training to work
skills thanks to this training to work out what they need to do about their
out what they need to do about their
out what they need to do about their problems or at least know that there is
problems or at least know that there is
problems or at least know that there is a problem and they can go and ask for it
a problem and they can go and ask for it
a problem and they can go and ask for it but I don’t want you to take my word
but I don’t want you to take my word
but I don’t want you to take my word friends I want you to meet Sonny who is
friends I want you to meet Sonny who is
friends I want you to meet Sonny who is one of the young people they worked with
one of the young people they worked with
one of the young people they worked with a couple of years ago and he will tell
a couple of years ago and he will tell
a couple of years ago and he will tell you what it did for him and people on
you what it did for him and people on
you what it did for him and people on his program anything to do but then I
his program anything to do but then I
his program anything to do but then I came here and it was something it was
came here and it was something it was
came here and it was something it was something new like I’ve never done
something new like I’ve never done
something new like I’ve never done before just kind of open up my eyes
before just kind of open up my eyes
before just kind of open up my eyes pretend I’m now in college which I
pretend I’m now in college which I
pretend I’m now in college which I didn’t think I’d be able to do I have a
didn’t think I’d be able to do I have a
didn’t think I’d be able to do I have a chance to go to university if I want to
chance to go to university if I want to
chance to go to university if I want to which I am considering but I never have
which I am considering but I never have
which I am considering but I never have got that privacy school so this just
got that privacy school so this just
got that privacy school so this just kind of opened up my future
kind of opened up my future
kind of opened up my future this stuff the F does is important to
this stuff the F does is important to
this stuff the F does is important to other people because it just makes a
other people because it just makes a
other people because it just makes a difference in everyone it changes things
difference in everyone it changes things
difference in everyone it changes things for people change the way they look at
for people change the way they look at
for people change the way they look at things it gives them a voice the people
things it gives them a voice the people
things it gives them a voice the people I work from the kaabah truth there when
I work from the kaabah truth there when
I work from the kaabah truth there when they told their stories to people they
they told their stories to people they
they told their stories to people they won’t believe they were seen as Liars
won’t believe they were seen as Liars
won’t believe they were seen as Liars just because of their age but here they
just because of their age but here they
just because of their age but here they were given a voice and they felt like
were given a voice and they felt like
were given a voice and they felt like they mad and like they were a person and
they mad and like they were a person and
they mad and like they were a person and F just kind of made them feel like
F just kind of made them feel like
F just kind of made them feel like people not just some little low kid
people not just some little low kid
people not just some little low kid nobody’s gonna listen to you
[Music]
[Music] [Applause]
[Applause]
[Applause] [Music]
”
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