we know less about the food we eat today than any other time in history
than any other time in history
than any other time in history because we care more about food today
because we care more about food today
because we care more about food today than ever before you think about the
than ever before you think about the
than ever before you think about the constant barrage of advertisements and
constant barrage of advertisements and
constant barrage of advertisements and commercials on radio and television
commercials on radio and television
commercials on radio and television millions of posts every single day on
millions of posts every single day on
millions of posts every single day on social media we’re faced with more food
social media we’re faced with more food
social media we’re faced with more food brands and food products and food
brands and food products and food
brands and food products and food choices than ever before there’s an
choices than ever before there’s an
choices than ever before there’s an organic a regular a diet a local non-gmo
organic a regular a diet a local non-gmo
organic a regular a diet a local non-gmo all-natural option for just about any
all-natural option for just about any
all-natural option for just about any food out there and there are scientific
food out there and there are scientific
food out there and there are scientific studies that say things like wine and
studies that say things like wine and
studies that say things like wine and coffee cost cancer and there are studies
coffee cost cancer and there are studies
coffee cost cancer and there are studies out there that say wine and coffee
out there that say wine and coffee
out there that say wine and coffee prevent cancer each our vegetables but
prevent cancer each our vegetables but
prevent cancer each our vegetables but only if they’re organic because of the
only if they’re organic because of the
only if they’re organic because of the pesticides well wait a minute those have
pesticides well wait a minute those have
pesticides well wait a minute those have pesticides too
pesticides too
pesticides too dairy is ruining the planet milk does
dairy is ruining the planet milk does
dairy is ruining the planet milk does the body good sugar is good and fat is
the body good sugar is good and fat is
the body good sugar is good and fat is bad wait a minute scraps that fat is
bad wait a minute scraps that fat is
bad wait a minute scraps that fat is good and sugar is bad extra virgin olive
good and sugar is bad extra virgin olive
good and sugar is bad extra virgin olive oil is it real or is it fake
oil is it real or is it fake
oil is it real or is it fake are we supposed to eat grass fed or
are we supposed to eat grass fed or
are we supposed to eat grass fed or lab-grown meat now or no meat at all
lab-grown meat now or no meat at all
lab-grown meat now or no meat at all local is the future of food the wait a
local is the future of food the wait a
local is the future of food the wait a minute maybe it’s pizza by drone is the
minute maybe it’s pizza by drone is the
minute maybe it’s pizza by drone is the future of food or maybe the future of
future of food or maybe the future of
future of food or maybe the future of food isn’t food at all its meal
food isn’t food at all its meal
food isn’t food at all its meal replacements that we drink every few
replacements that we drink every few
replacements that we drink every few hours and then my favorite headline of
hours and then my favorite headline of
hours and then my favorite headline of all is this one right here our modern
all is this one right here our modern
all is this one right here our modern food system works as designed and that’s
food system works as designed and that’s
food system works as designed and that’s becoming a problem at its core maximum
becoming a problem at its core maximum
becoming a problem at its core maximum calories with maximum efficiency to the
calories with maximum efficiency to the
calories with maximum efficiency to the most people possible that’s a good thing
most people possible that’s a good thing
most people possible that’s a good thing but surrounding it all now
but surrounding it all now
but surrounding it all now is the most competitive largest market
is the most competitive largest market
is the most competitive largest market opportunity that exists on this planet
opportunity that exists on this planet
opportunity that exists on this planet and it’s become a shouting match
and it’s become a shouting match
and it’s become a shouting match it’s my product versus your product in
it’s my product versus your product in
it’s my product versus your product in your product versus her product it’s my
your product versus her product it’s my
your product versus her product it’s my way versus your way in your way versus
way versus your way in your way versus
way versus your way in your way versus his way this shouting match and all this
his way this shouting match and all this
his way this shouting match and all this chaos has become the language of the
chaos has become the language of the
chaos has become the language of the food system but the problem is food
food system but the problem is food
food system but the problem is food already had a language and it was food
already had a language and it was food
already had a language and it was food itself
itself
itself since the beginning of time nature
since the beginning of time nature
since the beginning of time nature created a pretty simple system for us to
created a pretty simple system for us to
created a pretty simple system for us to follow fruit would tell us when it was
follow fruit would tell us when it was
follow fruit would tell us when it was ripe or in season we figured out which
ripe or in season we figured out which
ripe or in season we figured out which plants were edible and which ones were
plants were edible and which ones were
plants were edible and which ones were not we could follow the migration
not we could follow the migration
not we could follow the migration patterns of animals based on weather and
patterns of animals based on weather and
patterns of animals based on weather and plant cycles and food we communicated to
plant cycles and food we communicated to
plant cycles and food we communicated to food we communicate to us with a sense
food we communicate to us with a sense
food we communicate to us with a sense and tastes and nutrients that we could
and tastes and nutrients that we could
and tastes and nutrients that we could choose from this system was by far not
choose from this system was by far not
choose from this system was by far not perfect but it worked for millions of
perfect but it worked for millions of
perfect but it worked for millions of years and then just a few decades ago
years and then just a few decades ago
years and then just a few decades ago humans like we do said hold on we got
humans like we do said hold on we got
humans like we do said hold on we got this and we started speaking on behalf
this and we started speaking on behalf
this and we started speaking on behalf of food it was the language of these
of food it was the language of these
of food it was the language of these labels in these brands in these studies
labels in these brands in these studies
labels in these brands in these studies and promotions and advertisements and
and promotions and advertisements and
and promotions and advertisements and this is what I call the perception of
this is what I call the perception of
this is what I call the perception of food the perception of food or what
food the perception of food or what
food the perception of food or what we’re paying for says that this new food
we’re paying for says that this new food
we’re paying for says that this new food system will grow it process it package
system will grow it process it package
system will grow it process it package it ship it store it and sell it to us no
it ship it store it and sell it to us no
it ship it store it and sell it to us no matter where we’re at in no matter what
matter where we’re at in no matter what
matter where we’re at in no matter what we desire so do you want apples and
we desire so do you want apples and
we desire so do you want apples and strawberries all year long no problem
strawberries all year long no problem
strawberries all year long no problem what about 99-cent gas station sushi
what about 99-cent gas station sushi
what about 99-cent gas station sushi it’s everywhere how about three cups of
it’s everywhere how about three cups of
it’s everywhere how about three cups of coffee a day even when there’s a
coffee a day even when there’s a
coffee a day even when there’s a shortage of beans we got you covered in
shortage of beans we got you covered in
shortage of beans we got you covered in the whole time this has been going on
the whole time this has been going on
the whole time this has been going on the language of food still exists
the language of food still exists
the language of food still exists sometimes its varied and it’s hard to
sometimes its varied and it’s hard to
sometimes its varied and it’s hard to find or hard to recognize that it’s
find or hard to recognize that it’s
find or hard to recognize that it’s there
there
there and I call this the reality of food so
and I call this the reality of food so
and I call this the reality of food so the perception of food says hey I can
the perception of food says hey I can
the perception of food says hey I can eat an apple all year long and that
eat an apple all year long and that
eat an apple all year long and that Apple will be the same whether it’s
Apple will be the same whether it’s
Apple will be the same whether it’s January or June or October the reality
January or June or October the reality
January or June or October the reality of food says you know what after several
of food says you know what after several
of food says you know what after several weeks or even a few days for certain
weeks or even a few days for certain
weeks or even a few days for certain foods the nutrients that we think we’re
foods the nutrients that we think we’re
foods the nutrients that we think we’re getting and paying for just don’t exist
getting and paying for just don’t exist
getting and paying for just don’t exist 99-cent sushi come on
99-cent sushi come on
99-cent sushi come on even $35 sushi we think there’s this
even $35 sushi we think there’s this
even $35 sushi we think there’s this endless supply of fish that will support
endless supply of fish that will support
endless supply of fish that will support our cravings and it doesn’t exist
our cravings and it doesn’t exist
our cravings and it doesn’t exist the reality is 2/3 or even since some
the reality is 2/3 or even since some
the reality is 2/3 or even since some cases more than that of the fish that
cases more than that of the fish that
cases more than that of the fish that we’re buying is different than what’s on
we’re buying is different than what’s on
we’re buying is different than what’s on the menu or on the label coffee coffee
the menu or on the label coffee coffee
the menu or on the label coffee coffee is a great example so recently we’ve had
is a great example so recently we’ve had
is a great example so recently we’ve had a shortage of fresh coffee beans and so
a shortage of fresh coffee beans and so
a shortage of fresh coffee beans and so there’s been a problem in the market
there’s been a problem in the market
there’s been a problem in the market hey as coffee drinkers guess what guess
hey as coffee drinkers guess what guess
hey as coffee drinkers guess what guess who didn’t fill that shortage us you
who didn’t fill that shortage us you
who didn’t fill that shortage us you know why because somehow they magically
know why because somehow they magically
know why because somehow they magically found beans that have been stored for
found beans that have been stored for
found beans that have been stored for years in some cases nine years and they
years in some cases nine years and they
years in some cases nine years and they continue making coffee without missing a
continue making coffee without missing a
continue making coffee without missing a beat now there’s our five dollar
beat now there’s our five dollar
beat now there’s our five dollar americano have nine year old beans in it
americano have nine year old beans in it
americano have nine year old beans in it probably not but what about the canister
probably not but what about the canister
probably not but what about the canister at the supermarket or maybe the coffee
at the supermarket or maybe the coffee
at the supermarket or maybe the coffee pot at work I bet it does and the thing
pot at work I bet it does and the thing
pot at work I bet it does and the thing is is that the label didn’t change I’m
is is that the label didn’t change I’m
is is that the label didn’t change I’m not here to bash big food and not here
not here to bash big food and not here
not here to bash big food and not here to bash big government as consumers we
to bash big government as consumers we
to bash big government as consumers we are equally and fully responsible for
are equally and fully responsible for
are equally and fully responsible for this mess just as much as anyone is
this mess just as much as anyone is
this mess just as much as anyone is here’s my point
here’s my point
here’s my point food is trying to tell us something and
food is trying to tell us something and
food is trying to tell us something and we’re not listening or we can’t hear it
we’re not listening or we can’t hear it
we’re not listening or we can’t hear it because all the noise and all the chaos
because all the noise and all the chaos
because all the noise and all the chaos is happening within this food system we
is happening within this food system we
is happening within this food system we are making changes to our food today
are making changes to our food today
are making changes to our food today that we don’t understand in these
that we don’t understand in these
that we don’t understand in these changes are having unintentional but
changes are having unintentional but
changes are having unintentional but catastrophic consequences to all of
catastrophic consequences to all of
catastrophic consequences to all of humanity today we are sicker
humanity today we are sicker
humanity today we are sicker we’re fatter we are more malnourished
we’re fatter we are more malnourished
we’re fatter we are more malnourished than we ever have been we waste 40% of
than we ever have been we waste 40% of
than we ever have been we waste 40% of the food that we produce food fraud is
the food that we produce food fraud is
the food that we produce food fraud is rampant trust in food and food suppliers
rampant trust in food and food suppliers
rampant trust in food and food suppliers is at an all-time low in food production
is at an all-time low in food production
is at an all-time low in food production there’s one of the leading causes of
there’s one of the leading causes of
there’s one of the leading causes of environmental devastation now I’m not
environmental devastation now I’m not
environmental devastation now I’m not here today to say let’s go back to a
here today to say let’s go back to a
here today to say let’s go back to a food system built for another era I
food system built for another era I
food system built for another era I don’t think that’s the answer and I’m
don’t think that’s the answer and I’m
don’t think that’s the answer and I’m not here today to say let’s blow up the
not here today to say let’s blow up the
not here today to say let’s blow up the current system I actually think the
current system I actually think the
current system I actually think the answer probably resides somewhere in
answer probably resides somewhere in
answer probably resides somewhere in between the two
between the two
between the two so I have an idea that I want to share
so I have an idea that I want to share
so I have an idea that I want to share with you that’s been gaining some
with you that’s been gaining some
with you that’s been gaining some momentum over the last couple of months
for the past several years there have
for the past several years there have been a group of us that had been working
been a group of us that had been working
been a group of us that had been working alongside some of the biggest food and
alongside some of the biggest food and
alongside some of the biggest food and technology companies in the world along
technology companies in the world along
technology companies in the world along with a couple of the top tap top
with a couple of the top tap top
with a couple of the top tap top academic institutions as well and the
academic institutions as well and the
academic institutions as well and the goal of this work has been to trade a
goal of this work has been to trade a
goal of this work has been to trade a series of devices that would tell us
series of devices that would tell us
series of devices that would tell us exactly what’s in our food and we have
exactly what’s in our food and we have
exactly what’s in our food and we have been successful in building and testing
been successful in building and testing
been successful in building and testing these devices in the real world but in
these devices in the real world but in
these devices in the real world but in doing so we uncovered something very
doing so we uncovered something very
doing so we uncovered something very troubling we found that we were actually
troubling we found that we were actually
troubling we found that we were actually contributing to and even compounding the
contributing to and even compounding the
contributing to and even compounding the problem that we actually set out to
problem that we actually set out to
problem that we actually set out to solve we were adding to the noise and
solve we were adding to the noise and
solve we were adding to the noise and I’ll tell you why because as we were
I’ll tell you why because as we were
I’ll tell you why because as we were developing this these devices or these
developing this these devices or these
developing this these devices or these platforms along with hundreds of other
platforms along with hundreds of other
platforms along with hundreds of other companies trying to do the same thing we
companies trying to do the same thing we
companies trying to do the same thing we were developing another language and a
were developing another language and a
were developing another language and a unique set of standards and that’s a
unique set of standards and that’s a
unique set of standards and that’s a problem because these devices in these
problem because these devices in these
problem because these devices in these platforms didn’t easily communicate with
platforms didn’t easily communicate with
platforms didn’t easily communicate with the existing technologies that run our
the existing technologies that run our
the existing technologies that run our food system today Nord of these
food system today Nord of these
food system today Nord of these technologies communicate with each other
technologies communicate with each other
technologies communicate with each other very well so think about that for a
very well so think about that for a
very well so think about that for a minute from a consumer standpoint
minute from a consumer standpoint
minute from a consumer standpoint hundreds of devices out there and if I
hundreds of devices out there and if I
hundreds of devices out there and if I have one knee a single need maybe I have
have one knee a single need maybe I have
have one knee a single need maybe I have a gluten allergy
a gluten allergy
a gluten allergy and maybe one device will actually
and maybe one device will actually
and maybe one device will actually satisfy that but find someone who wants
satisfy that but find someone who wants
satisfy that but find someone who wants to know if there’s gluten or I want to
to know if there’s gluten or I want to
to know if there’s gluten or I want to verify if my milk is real or my fish is
verify if my milk is real or my fish is
verify if my milk is real or my fish is real or I want to know the nutritional
real or I want to know the nutritional
real or I want to know the nutritional content of food or I want to know any
content of food or I want to know any
content of food or I want to know any range of things I could be walking into
range of things I could be walking into
range of things I could be walking into a store sitting down in a restaurant
a store sitting down in a restaurant
a store sitting down in a restaurant with a purse full of devices and
with a purse full of devices and
with a purse full of devices and applications it’s not practical so we
applications it’s not practical so we
applications it’s not practical so we thought well what if there was another
thought well what if there was another
thought well what if there was another way what if we could translate the
way what if we could translate the
way what if we could translate the existing language of food in a way that
existing language of food in a way that
existing language of food in a way that can communicate across all these
can communicate across all these
can communicate across all these existing technologies and future tech
existing technologies and future tech
existing technologies and future tech technologies in a way that we can all
technologies in a way that we can all
technologies in a way that we can all fully and equally understand our food
fully and equally understand our food
fully and equally understand our food together so the last couple of months we
together so the last couple of months we
together so the last couple of months we tried something that we’ve been working
tried something that we’ve been working
tried something that we’ve been working on for a while apple season dis wrapped
on for a while apple season dis wrapped
on for a while apple season dis wrapped up in the US and so we’ve been traveling
up in the US and so we’ve been traveling
up in the US and so we’ve been traveling around the country visiting apple
around the country visiting apple
around the country visiting apple orchards everywhere and picking the top
orchards everywhere and picking the top
orchards everywhere and picking the top varieties of apples and sending these
varieties of apples and sending these
varieties of apples and sending these samples back to our lab here in Boston
samples back to our lab here in Boston
samples back to our lab here in Boston within 24 hours and when the apples get
within 24 hours and when the apples get
within 24 hours and when the apples get back to the lab we’ve been creating what
back to the lab we’ve been creating what
back to the lab we’ve been creating what we call a digital food fingerprint these
we call a digital food fingerprint these
we call a digital food fingerprint these fingerprints are built solely off of the
fingerprints are built solely off of the
fingerprints are built solely off of the information we get from the Apple not a
information we get from the Apple not a
information we get from the Apple not a label not literature just the apple and
label not literature just the apple and
label not literature just the apple and you think about these fingerprints in
you think about these fingerprints in
you think about these fingerprints in the sense that they are essentially
the sense that they are essentially
the sense that they are essentially these comprehensive profiles if you will
these comprehensive profiles if you will
these comprehensive profiles if you will of a particular type of food now each
of a particular type of food now each
of a particular type of food now each food type in each food individual food
food type in each food individual food
food type in each food individual food has a unique characteristics so a
has a unique characteristics so a
has a unique characteristics so a McIntosh Apple that comes from Riverview
McIntosh Apple that comes from Riverview
McIntosh Apple that comes from Riverview farm in New Hampshire has its own
farm in New Hampshire has its own
farm in New Hampshire has its own fingerprint or profile and when you
fingerprint or profile and when you
fingerprint or profile and when you combine that Apple or that fingerprint
combine that Apple or that fingerprint
combine that Apple or that fingerprint with other McIntosh apples you start to
with other McIntosh apples you start to
with other McIntosh apples you start to create the profile for that variety of
create the profile for that variety of
create the profile for that variety of apples and when you combine that with
apples and when you combine that with
apples and when you combine that with Red Delicious apples from Washington or
Red Delicious apples from Washington or
Red Delicious apples from Washington or Fuji apples from New York well then you
Fuji apples from New York well then you
Fuji apples from New York well then you start to develop the unique and the
start to develop the unique and the
start to develop the unique and the common or shared chemistry of apples in
common or shared chemistry of apples in
common or shared chemistry of apples in general and then eventually fruit and so
general and then eventually fruit and so
general and then eventually fruit and so on and so on
on and so on
on and so on so once we’ve established these
so once we’ve established these
so once we’ve established these fingerprints had a very very high
fingerprints had a very very high
fingerprints had a very very high resolution in the lab we then went out
resolution in the lab we then went out
resolution in the lab we then went out and we purchased the same varieties of
and we purchased the same varieties of
and we purchased the same varieties of apples at regional stores and online
apples at regional stores and online
apples at regional stores and online retailers and we brought them in and we
retailers and we brought them in and we
retailers and we brought them in and we scanned these with an off-the-shelf
scanned these with an off-the-shelf
scanned these with an off-the-shelf device a simple scanner you can get
device a simple scanner you can get
device a simple scanner you can get anywhere and we collected just a few
anywhere and we collected just a few
anywhere and we collected just a few data points with this scanner and we’re
data points with this scanner and we’re
data points with this scanner and we’re able to compare that information with
able to compare that information with
able to compare that information with this high resolution lab fidelity
this high resolution lab fidelity
this high resolution lab fidelity fingerprint that we had just created and
fingerprint that we had just created and
fingerprint that we had just created and what we discovered is what we hope we
what we discovered is what we hope we
what we discovered is what we hope we would see that the apples were talking
would see that the apples were talking
would see that the apples were talking to us
to us
to us the apples we could see a very distinct
the apples we could see a very distinct
the apples we could see a very distinct and unique characteristic within the
and unique characteristic within the
and unique characteristic within the apples that we bought at the store
apples that we bought at the store
apples that we bought at the store versus what we had picked fresh in the
versus what we had picked fresh in the
versus what we had picked fresh in the orchards so we could see things like
orchards so we could see things like
orchards so we could see things like unique freshness characteristics in
unique freshness characteristics in
unique freshness characteristics in terms of quality and nutrition based on
terms of quality and nutrition based on
terms of quality and nutrition based on where the Apple was from the climate in
where the Apple was from the climate in
where the Apple was from the climate in which it grew down to the individual
which it grew down to the individual
which it grew down to the individual farm how it was shipped how it was
farm how it was shipped how it was
farm how it was shipped how it was stored how old this Apple was difference
stored how old this Apple was difference
stored how old this Apple was difference in retailer apples from retailer a to
in retailer apples from retailer a to
in retailer apples from retailer a to retailer B difference in conventional
retailer B difference in conventional
retailer B difference in conventional and organic apples so this was exciting
and organic apples so this was exciting
and organic apples so this was exciting for us because there was something that
for us because there was something that
for us because there was something that we hoped we could do but we weren’t
we hoped we could do but we weren’t
we hoped we could do but we weren’t really sure so we were highly encouraged
really sure so we were highly encouraged
really sure so we were highly encouraged by this information because now a single
by this information because now a single
by this information because now a single piece of food in this case an apple
piece of food in this case an apple
piece of food in this case an apple could tell us exactly what’s happening
could tell us exactly what’s happening
could tell us exactly what’s happening to it in the lifecycle of this item
to it in the lifecycle of this item
to it in the lifecycle of this item simply by comparing how something starts
simply by comparing how something starts
simply by comparing how something starts its journey through the food system and
its journey through the food system and
its journey through the food system and how it looks at any particular moment
how it looks at any particular moment
how it looks at any particular moment within that food system equally exciting
within that food system equally exciting
within that food system equally exciting was the fact that we could take this
was the fact that we could take this
was the fact that we could take this information that the Apple was giving us
information that the Apple was giving us
information that the Apple was giving us and we could translate it in a way that
and we could translate it in a way that
and we could translate it in a way that would integrate with an existing
would integrate with an existing
would integrate with an existing technology and giving it an answer in a
technology and giving it an answer in a
technology and giving it an answer in a matter of just a few seconds and with
matter of just a few seconds and with
matter of just a few seconds and with the user having no special skills so
the user having no special skills so
the user having no special skills so think about food as its own label no BS
think about food as its own label no BS
think about food as its own label no BS in a real time situation something could
in a real time situation something could
in a real time situation something could tell you what it is where it’s from
tell you what it is where it’s from
tell you what it is where it’s from whether or not it’s fresh and what the
whether or not it’s fresh and what the
whether or not it’s fresh and what the nutritional value of it is so think
nutritional value of it is so think
nutritional value of it is so think about that in combination with something
about that in combination with something
about that in combination with something like the blockchain if you know exactly
like the blockchain if you know exactly
like the blockchain if you know exactly how something started its life then
how something started its life then
how something started its life then blockchain all the sudden makes sense
blockchain all the sudden makes sense
blockchain all the sudden makes sense with food because now if I know how it
with food because now if I know how it
with food because now if I know how it starts I can track it throughout every
starts I can track it throughout every
starts I can track it throughout every transaction until it gets to a consumer
transaction until it gets to a consumer
transaction until it gets to a consumer and then once it gets there not only can
and then once it gets there not only can
and then once it gets there not only can I confirm of all the different steps
I confirm of all the different steps
I confirm of all the different steps that’s gone through that
that’s gone through that
that’s gone through that also can confirm that it’s actually
also can confirm that it’s actually
also can confirm that it’s actually worth going through all that that there
worth going through all that that there
worth going through all that that there is some nutrition left and there’s some
is some nutrition left and there’s some
is some nutrition left and there’s some value left in that food
value left in that food
value left in that food so think about combating food fraud when
so think about combating food fraud when
so think about combating food fraud when it comes to wine or milk or fish or meat
it comes to wine or milk or fish or meat
it comes to wine or milk or fish or meat or olive oil or what about combining it
or olive oil or what about combining it
or olive oil or what about combining it with environmental sensors in the supply
with environmental sensors in the supply
with environmental sensors in the supply chain if I know how food starts and I
chain if I know how food starts and I
chain if I know how food starts and I can see it degrading over time I can go
can see it degrading over time I can go
can see it degrading over time I can go specifically into a point in the supply
specifically into a point in the supply
specifically into a point in the supply chain and say I have a problem here it’s
chain and say I have a problem here it’s
chain and say I have a problem here it’s degrading faster than it should and I
degrading faster than it should and I
degrading faster than it should and I can solve that problem and that could go
can solve that problem and that could go
can solve that problem and that could go a long ways towards reducing waste or
a long ways towards reducing waste or
a long ways towards reducing waste or getting fresher food to people faster
getting fresher food to people faster
getting fresher food to people faster and then finally what about
and then finally what about
and then finally what about incorporating cooperating this type of
incorporating cooperating this type of
incorporating cooperating this type of information into these handheld devices
information into these handheld devices
information into these handheld devices and or smart phone imagine never having
and or smart phone imagine never having
and or smart phone imagine never having to buy or eat food again that isn’t real
to buy or eat food again that isn’t real
to buy or eat food again that isn’t real or isn’t good for us but more
or isn’t good for us but more
or isn’t good for us but more importantly if you could do that using a
importantly if you could do that using a
importantly if you could do that using a common language you can share that
common language you can share that
common language you can share that information with everyone and they would
information with everyone and they would
information with everyone and they would understand it whatever technology they
understand it whatever technology they
understand it whatever technology they were using whatever language they
were using whatever language they
were using whatever language they actually spoke they would know hey this
actually spoke they would know hey this
actually spoke they would know hey this is good for me or this is bad for me so
is good for me or this is bad for me so
is good for me or this is bad for me so it’s early days so we’re highly
it’s early days so we’re highly
it’s early days so we’re highly encouraged by this work it’s exciting
encouraged by this work it’s exciting
encouraged by this work it’s exciting we’ve seen enough and proved enough that
we’ve seen enough and proved enough that
we’ve seen enough and proved enough that we are moving on very rapidly to
we are moving on very rapidly to
we are moving on very rapidly to creating these fingerprints for the top
creating these fingerprints for the top
creating these fingerprints for the top fruits and vegetables as well as the
fruits and vegetables as well as the
fruits and vegetables as well as the foods that are most adulterated in
foods that are most adulterated in
foods that are most adulterated in fraudulent in the world
so look as humans we cannot separate our
so look as humans we cannot separate our fate from our food system and will
fate from our food system and will
fate from our food system and will either continue to head down this path
either continue to head down this path
either continue to head down this path of perception attending like it’s
of perception attending like it’s
of perception attending like it’s working and literally feeding ourselves
working and literally feeding ourselves
working and literally feeding ourselves to death or will cheat to listen to our
to death or will cheat to listen to our
to death or will cheat to listen to our food again and we’ll get real about what
food again and we’ll get real about what
food again and we’ll get real about what it can and cannot do for us but food is
it can and cannot do for us but food is
it can and cannot do for us but food is too important to leave up to the experts
too important to leave up to the experts
too important to leave up to the experts we’re all in this together we all
we’re all in this together we all
we’re all in this together we all created this mess and we all have a
created this mess and we all have a
created this mess and we all have a responsibility to clean it up so I’ll
responsibility to clean it up so I’ll
responsibility to clean it up so I’ll leave you with the challenge and that
leave you with the challenge and that
leave you with the challenge and that challenge is the next time you sit down
challenge is the next time you sit down
challenge is the next time you sit down for a meal ask your food these questions
for a meal ask your food these questions
for a meal ask your food these questions what is it is it real and how is this
what is it is it real and how is this
what is it is it real and how is this decision impacting my body my community
decision impacting my body my community
decision impacting my body my community and the planet and only when there are
and the planet and only when there are
and the planet and only when there are answers to these questions well you know
answers to these questions well you know
answers to these questions well you know if we made the right choice thank you
”
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