couple months ago in May or June a tank we had in our little village village
we had in our little village village
we had in our little village village called shisha pods and it’s here in Pro
called shisha pods and it’s here in Pro
called shisha pods and it’s here in Pro Street water for those of you who don’t
Street water for those of you who don’t
Street water for those of you who don’t know first regatta is a small wannabe
know first regatta is a small wannabe
know first regatta is a small wannabe Mountain here between Sava and Danube
Mountain here between Sava and Danube
Mountain here between Sava and Danube rivers and it’s basically just a little
rivers and it’s basically just a little
rivers and it’s basically just a little hillside and I think it was May Sunday
hillside and I think it was May Sunday
hillside and I think it was May Sunday afternoon we were doing some work at the
afternoon we were doing some work at the
afternoon we were doing some work at the winery and somebody knocked at the door
winery and somebody knocked at the door
winery and somebody knocked at the door I open and there were two German guys
I open and there were two German guys
I open and there were two German guys standing at the door one was older the
standing at the door one was older the
standing at the door one was older the other one was a bit younger and they
other one was a bit younger and they
other one was a bit younger and they said we are coming from Berlin and we
said we are coming from Berlin and we
said we are coming from Berlin and we found your winery on the web we heard
found your winery on the web we heard
found your winery on the web we heard about you and we want to try our wines I
about you and we want to try our wines I
about you and we want to try our wines I was like look we haven’t seen Germans in
was like look we haven’t seen Germans in
was like look we haven’t seen Germans in this village since 1945 and last time
this village since 1945 and last time
this village since 1945 and last time they were here they did not come to buy
they were here they did not come to buy
they were here they did not come to buy any wine so please please come in they
any wine so please please come in they
any wine so please please come in they did try the wines they even like some of
did try the wines they even like some of
did try the wines they even like some of them and they said we want to import
them and they said we want to import
them and they said we want to import your wines to to Berlin we import Serbia
your wines to to Berlin we import Serbia
your wines to to Berlin we import Serbia moins to Germany and we like what you do
moins to Germany and we like what you do
moins to Germany and we like what you do I said look guys we only produce about
I said look guys we only produce about
I said look guys we only produce about 15,000 bottles a year we have three
15,000 bottles a year we have three
15,000 bottles a year we have three Hector’s it’s very small but if it’s
Hector’s it’s very small but if it’s
Hector’s it’s very small but if it’s Berlin let’s do this it’s a good reason
Berlin let’s do this it’s a good reason
Berlin let’s do this it’s a good reason for me to go to Berlin I’ve never been
for me to go to Berlin I’ve never been
for me to go to Berlin I’ve never been there and really it’s a it’s a cultural
there and really it’s a it’s a cultural
there and really it’s a it’s a cultural capital of Europe nowadays and
capital of Europe nowadays and
capital of Europe nowadays and gastronomic people as well so it was a
gastronomic people as well so it was a
gastronomic people as well so it was a big compliment for us that’s something
big compliment for us that’s something
big compliment for us that’s something we do in this middle of nowhere ends up
we do in this middle of nowhere ends up
we do in this middle of nowhere ends up in in in Berlin it took us a little
in in in Berlin it took us a little
in in in Berlin it took us a little while to get through the red tape of
while to get through the red tape of
while to get through the red tape of Serbian bureaucracy to export but after
Serbian bureaucracy to export but after
Serbian bureaucracy to export but after monitor so we did and that’s how we
monitor so we did and that’s how we
monitor so we did and that’s how we ended up exporting our our products to
ended up exporting our our products to
ended up exporting our our products to Berlin and we were very proud of it that
Berlin and we were very proud of it that
Berlin and we were very proud of it that we can we can we can be in such a great
we can we can we can be in such a great
we can we can we can be in such a great market and that was a major major
market and that was a major major
market and that was a major major milestone for us as I said our winery is
milestone for us as I said our winery is
milestone for us as I said our winery is in the garage that’s why we’re called
in the garage that’s why we’re called
in the garage that’s why we’re called carriage vistas vintage garage is a
carriage vistas vintage garage is a
carriage vistas vintage garage is a movement that initially started in
movement that initially started in
movement that initially started in Bordeaux in the 80s and basically owners
Bordeaux in the 80s and basically owners
Bordeaux in the 80s and basically owners of very really small plots of vineyards
of very really small plots of vineyards
of very really small plots of vineyards organized and made some really really
organized and made some really really
organized and made some really really great wines in the in the garage then
great wines in the in the garage then
great wines in the in the garage then Robert Parker came Robert Parker is a
Robert Parker came Robert Parker is a
Robert Parker came Robert Parker is a major name in the wine business he rated
major name in the wine business he rated
major name in the wine business he rated their 100 out of 100 points and and the
their 100 out of 100 points and and the
their 100 out of 100 points and and the rest is history
rest is history
rest is history those were shot all upon shotput this
those were shot all upon shotput this
those were shot all upon shotput this year one draw and so on you might you
year one draw and so on you might you
year one draw and so on you might you might know some of them and those wines
might know some of them and those wines
might know some of them and those wines are are now very expensive and they
are are now very expensive and they
are are now very expensive and they basically prove that you don’t need to
basically prove that you don’t need to
basically prove that you don’t need to be a big winery you don’t need millions
be a big winery you don’t need millions
be a big winery you don’t need millions of years or dollars to do something
of years or dollars to do something
of years or dollars to do something great you can do it you can do it in the
great you can do it you can do it in the
great you can do it you can do it in the garage with attention to detail if you
garage with attention to detail if you
garage with attention to detail if you do everything by hand if you do it with
do everything by hand if you do it with
do everything by hand if you do it with with true passion and and with your
with true passion and and with your
with true passion and and with your heart you can make something and compete
heart you can make something and compete
heart you can make something and compete with the big guys and they proved it and
with the big guys and they proved it and
with the big guys and they proved it and somebody somebody did come and recognize
somebody somebody did come and recognize
somebody somebody did come and recognize that so nowadays you have this whole
that so nowadays you have this whole
that so nowadays you have this whole whole movement worldwide of garage
whole movement worldwide of garage
whole movement worldwide of garage whispers and and one of those is our
whispers and and one of those is our
whispers and and one of those is our little production and and I think we can
little production and and I think we can
little production and and I think we can do something similar now nowadays here
do something similar now nowadays here
do something similar now nowadays here and there I was in the 2004 when when I
and there I was in the 2004 when when I
and there I was in the 2004 when when I came back from the from the States my my
came back from the from the States my my
came back from the from the States my my grandparents owned the small small cabin
grandparents owned the small small cabin
grandparents owned the small small cabin in infrastructure and they had an old
in infrastructure and they had an old
in infrastructure and they had an old and Albany I was looking to maybe do
and Albany I was looking to maybe do
and Albany I was looking to maybe do something that’s that’s not finance
something that’s that’s not finance
something that’s that’s not finance because I I have a finance degree and
because I I have a finance degree and
because I I have a finance degree and finance degree in Serbia is I don’t know
finance degree in Serbia is I don’t know
finance degree in Serbia is I don’t know you have a stock market in in Belgrade
you have a stock market in in Belgrade
you have a stock market in in Belgrade that has a daily trading volume of
that has a daily trading volume of
that has a daily trading volume of average hot dog stand in Wall Street so
average hot dog stand in Wall Street so
average hot dog stand in Wall Street so it’s it’s it’s not very big and then I
it’s it’s it’s not very big and then I
it’s it’s it’s not very big and then I said look what can I do it has the small
said look what can I do it has the small
said look what can I do it has the small barriers of entry there has a small
barriers of entry there has a small
barriers of entry there has a small capital investment and what are my
capital investment and what are my
capital investment and what are my competitive advantages here in
competitive advantages here in
competitive advantages here in frascatore we have a very good terror
frascatore we have a very good terror
frascatore we have a very good terror our we have a very good climate we have
our we have a very good climate we have
our we have a very good climate we have the very good blend and very good
the very good blend and very good
the very good blend and very good history Romans planted the vineyards
history Romans planted the vineyards
history Romans planted the vineyards back in the in the good old days there
back in the in the good old days there
back in the in the good old days there so they knew what they were doing there
so they knew what they were doing there
so they knew what they were doing there was one idea and also in fresh ricotta
was one idea and also in fresh ricotta
was one idea and also in fresh ricotta you have a lot of these monasteries
you have a lot of these monasteries
you have a lot of these monasteries medieval monasteries and churches and
medieval monasteries and churches and
medieval monasteries and churches and you know how the monks are first and
you know how the monks are first and
you know how the monks are first and church is the oldest corporation in the
church is the oldest corporation in the
church is the oldest corporation in the world they do a proper due diligence
world they do a proper due diligence
world they do a proper due diligence before they do something so I figured if
before they do something so I figured if
before they do something so I figured if they found out where they can grow wine
they found out where they can grow wine
they found out where they can grow wine that’s where they will build the
that’s where they will build the
that’s where they will build the monasteries because if you want to talk
monasteries because if you want to talk
monasteries because if you want to talk to God I mean you need a lot of wine and
to God I mean you need a lot of wine and
to God I mean you need a lot of wine and since there are a lot of monasteries
since there are a lot of monasteries
since there are a lot of monasteries then I figured look if they can do this
then I figured look if they can do this
then I figured look if they can do this maybe so can we
maybe so can we
maybe so can we so me and three of my other friends we
so me and three of my other friends we
so me and three of my other friends we started this this little dual winery one
started this this little dual winery one
started this this little dual winery one of my companion is from Grazia Georgia
of my companion is from Grazia Georgia
of my companion is from Grazia Georgia one is from Macedonia and one guy is
one is from Macedonia and one guy is
one is from Macedonia and one guy is from Belgrade so between the four of us
from Belgrade so between the four of us
from Belgrade so between the four of us if we can sell it we will probably drink
if we can sell it we will probably drink
if we can sell it we will probably drink it and and there we went and from there
it and and there we went and from there
it and and there we went and from there on it’s been about 10 years and now
on it’s been about 10 years and now
on it’s been about 10 years and now we’re in the
we’re in the
we’re in the pretty much all the countries in the
pretty much all the countries in the
pretty much all the countries in the region we we sell some some in Belgrade
region we we sell some some in Belgrade
region we we sell some some in Belgrade and as I as I said first we also have a
and as I as I said first we also have a
and as I as I said first we also have a wheel store president now in great city
wheel store president now in great city
wheel store president now in great city of Berlin and let me tell you even she
of Berlin and let me tell you even she
of Berlin and let me tell you even she should know that you can hardly find on
should know that you can hardly find on
should know that you can hardly find on the map we don’t even know we don’t have
the map we don’t even know we don’t have
the map we don’t even know we don’t have a website yet but we have a Facebook
a website yet but we have a Facebook
a website yet but we have a Facebook page
page
page I think websites are so 90s and that is
I think websites are so 90s and that is
I think websites are so 90s and that is outdated but Facebook page is a good
outdated but Facebook page is a good
outdated but Facebook page is a good thing and people do find us all or chubu
thing and people do find us all or chubu
thing and people do find us all or chubu Google Maps or they find us through
Google Maps or they find us through
Google Maps or they find us through Facebook and if even if in such a middle
Facebook and if even if in such a middle
Facebook and if even if in such a middle of nowhere I think you can you can
of nowhere I think you can you can
of nowhere I think you can you can accomplish something and sell it and
accomplish something and sell it and
accomplish something and sell it and sell it probably Internet has helped us
sell it probably Internet has helped us
sell it probably Internet has helped us a great deal first of all if you want to
a great deal first of all if you want to
a great deal first of all if you want to stay ahead of the curve you need to have
stay ahead of the curve you need to have
stay ahead of the curve you need to have a proper education we did exploit Amazon
a proper education we did exploit Amazon
a proper education we did exploit Amazon books I really quite a bit on wine
books I really quite a bit on wine
books I really quite a bit on wine technology and in great growing through
technology and in great growing through
technology and in great growing through to Amazon books he also have these
to Amazon books he also have these
to Amazon books he also have these online courses like ethics and other
online courses like ethics and other
online courses like ethics and other platforms biology microbiology and so on
platforms biology microbiology and so on
platforms biology microbiology and so on it also helped us with these extension
it also helped us with these extension
it also helped us with these extension courses UC Davis California and some
courses UC Davis California and some
courses UC Davis California and some other universities in in in the states
other universities in in in the states
other universities in in in the states have these extension programs you can do
have these extension programs you can do
have these extension programs you can do stuff online so I’d be much used
stuff online so I’d be much used
stuff online so I’d be much used whatever I could to to learn from
whatever I could to to learn from
whatever I could to to learn from wherever I can you even have some
wherever I can you even have some
wherever I can you even have some Russian sites that illegally sell books
Russian sites that illegally sell books
Russian sites that illegally sell books for free or I mean distribute for free
for free or I mean distribute for free
for free or I mean distribute for free so that’s one of the benefits of doing
so that’s one of the benefits of doing
so that’s one of the benefits of doing stuff in Serbia because those web sites
stuff in Serbia because those web sites
stuff in Serbia because those web sites are not blocked also in terms of
are not blocked also in terms of
are not blocked also in terms of marketing Facebook and Instagram are a
marketing Facebook and Instagram are a
marketing Facebook and Instagram are a big help
big help
big help otherwise a lot of people especially the
otherwise a lot of people especially the
otherwise a lot of people especially the younger crowd would never hear about us
younger crowd would never hear about us
younger crowd would never hear about us and would never know about us now you
and would never know about us now you
and would never know about us now you have this thing with the bitcoins and
have this thing with the bitcoins and
have this thing with the bitcoins and we’ve planned to be the first winery
we’ve planned to be the first winery
we’ve planned to be the first winery that will accept bitcoins when we sell
that will accept bitcoins when we sell
that will accept bitcoins when we sell our things online and also in terms of
our things online and also in terms of
our things online and also in terms of e-commerce now there are quite a few
e-commerce now there are quite a few
e-commerce now there are quite a few ecommerce platforms the sell mines in
ecommerce platforms the sell mines in
ecommerce platforms the sell mines in Serbia it’s still very small but in in
Serbia it’s still very small but in in
Serbia it’s still very small but in in the rest of the world it’s it’s become
the rest of the world it’s it’s become
the rest of the world it’s it’s become bigger and I think in the UK one company
bigger and I think in the UK one company
bigger and I think in the UK one company that does wine online sale sells their
that does wine online sale sells their
that does wine online sale sells their annual turnover is around 300 million
annual turnover is around 300 million
annual turnover is around 300 million pounds which is quite significant and
pounds which is quite significant and
pounds which is quite significant and whatever goes on in the UK or us will
whatever goes on in the UK or us will
whatever goes on in the UK or us will probably someday come here even though
probably someday come here even though
probably someday come here even though you have a number of problems when it
you have a number of problems when it
you have a number of problems when it comes to red tape and bureaucracy if you
comes to red tape and bureaucracy if you
comes to red tape and bureaucracy if you want to export from third markets to to
want to export from third markets to to
want to export from third markets to to Western Europe or the US and there’s
Western Europe or the US and there’s
Western Europe or the US and there’s really nothing more global than than
really nothing more global than than
really nothing more global than than wine in Chengdu or in Tokyo or in London
wine in Chengdu or in Tokyo or in London
wine in Chengdu or in Tokyo or in London or in the US everybody knows what is the
or in the US everybody knows what is the
or in the US everybody knows what is the good Cabernet or what is good merlot and
good Cabernet or what is good merlot and
good Cabernet or what is good merlot and and it’s it’s very easy to communicate
and it’s it’s very easy to communicate
and it’s it’s very easy to communicate wherever we go
wherever we go
wherever we go we meet other winemakers we’re usually
we meet other winemakers we’re usually
we meet other winemakers we’re usually very good friends and if you get lost
very good friends and if you get lost
very good friends and if you get lost just find find the wine store and and
just find find the wine store and and
just find find the wine store and and you’ll find some some some good people
you’ll find some some some good people
you’ll find some some some good people there so we were pretty much globally
there so we were pretty much globally
there so we were pretty much globally globally connected in probably another
globally connected in probably another
globally connected in probably another 50 years we believe that the global food
50 years we believe that the global food
50 years we believe that the global food market will democratize in a sense where
market will democratize in a sense where
market will democratize in a sense where small producers from around the world
small producers from around the world
small producers from around the world will be able to buy these non industrial
will be able to buy these non industrial
will be able to buy these non industrial foods from everywhere such as our small
foods from everywhere such as our small
foods from everywhere such as our small winery
winery
winery I strongly believe in this concept of
I strongly believe in this concept of
I strongly believe in this concept of technological determinism which says
technological determinism which says
technological determinism which says that it’s it’s in patents and its
that it’s it’s in patents and its
that it’s it’s in patents and its investment what determines how a society
investment what determines how a society
investment what determines how a society is developed and that’s that’s where we
is developed and that’s that’s where we
is developed and that’s that’s where we are today internet and air travel will
are today internet and air travel will
are today internet and air travel will allow people who want to buy these non
allow people who want to buy these non
allow people who want to buy these non industrial foods handmade handcrafted
industrial foods handmade handcrafted
industrial foods handmade handcrafted from small productions to be able to
from small productions to be able to
from small productions to be able to obtain those in in big cities and
obtain those in in big cities and
obtain those in in big cities and getting products to the market from from
getting products to the market from from
getting products to the market from from villages around the world will be made
villages around the world will be made
villages around the world will be made available maybe not so much for now but
available maybe not so much for now but
available maybe not so much for now but that’s that’s coming to be and I think
that’s that’s coming to be and I think
that’s that’s coming to be and I think it also would be able here throughout
it also would be able here throughout
it also would be able here throughout Europe it’s it’s already possible so if
Europe it’s it’s already possible so if
Europe it’s it’s already possible so if if you want to start a small business
if you want to start a small business
if you want to start a small business such as we did and even if if you
such as we did and even if if you
such as we did and even if if you produce wine or food or or anything you
produce wine or food or or anything you
produce wine or food or or anything you can do it in in a small village because
can do it in in a small village because
can do it in in a small village because there is a so-called
there is a so-called
there is a so-called curve of diminishing returns the more
curve of diminishing returns the more
curve of diminishing returns the more you invest at some point it doesn’t
you invest at some point it doesn’t
you invest at some point it doesn’t matter anymore because for every
matter anymore because for every
matter anymore because for every additional dollar you will not improve
additional dollar you will not improve
additional dollar you will not improve quality in wine that’s how it is with
quality in wine that’s how it is with
quality in wine that’s how it is with the unit maybe the first fifty or
the unit maybe the first fifty or
the unit maybe the first fifty or hundred thousand years for the Wynyard
hundred thousand years for the Wynyard
hundred thousand years for the Wynyard and for the garage and for the equipment
and for the garage and for the equipment
and for the garage and for the equipment and so on but at some point those big
and so on but at some point those big
and so on but at some point those big corporations they have millions of
corporations they have millions of
corporations they have millions of zillions of dollars every additional
zillions of dollars every additional
zillions of dollars every additional million they invest does not mean they
million they invest does not mean they
million they invest does not mean they can produce stuff this higher quality or
can produce stuff this higher quality or
can produce stuff this higher quality or better then then then the stuff you made
better then then then the stuff you made
better then then then the stuff you made even even the the country and there are
even even the the country and there are
even even the the country and there are economies of scale in terms of food
economies of scale in terms of food
economies of scale in terms of food production mean very little and I think
production mean very little and I think
production mean very little and I think segmentation will come in especially in
segmentation will come in especially in
segmentation will come in especially in the food business where you will have
the food business where you will have
the food business where you will have people who nowadays have a lot of money
people who nowadays have a lot of money
people who nowadays have a lot of money and our care functions they want to know
and our care functions they want to know
and our care functions they want to know what they were came from who grew is how
what they were came from who grew is how
what they were came from who grew is how they grid and you will have
they grid and you will have
they grid and you will have population which is probably majority
population which is probably majority
population which is probably majority that will be maybe less wealthy but they
that will be maybe less wealthy but they
that will be maybe less wealthy but they will be interested only in pricing so
will be interested only in pricing so
will be interested only in pricing so that’s that’s that’s a global trend I
that’s that’s that’s a global trend I
that’s that’s that’s a global trend I think and and where it does anything to
think and and where it does anything to
think and and where it does anything to do with food needs to need to take a
do with food needs to need to take a
do with food needs to need to take a look at it for now our star story is is
look at it for now our star story is is
look at it for now our star story is is semi success and I think as as Steve
semi success and I think as as Steve
semi success and I think as as Steve Jobs said stay hungry which I always am
Jobs said stay hungry which I always am
Jobs said stay hungry which I always am and in in Serbia that’s very possible we
and in in Serbia that’s very possible we
and in in Serbia that’s very possible we we can always do business that has needs
we can always do business that has needs
we can always do business that has needs no electricity and human factor is
no electricity and human factor is
no electricity and human factor is minimal because in agriculture so you
minimal because in agriculture so you
minimal because in agriculture so you grow something you build it and all you
grow something you build it and all you
grow something you build it and all you have to do is just to make sure that you
have to do is just to make sure that you
have to do is just to make sure that you don’t mess it up nature pretty much did
don’t mess it up nature pretty much did
don’t mess it up nature pretty much did did the job so when you when you think
did the job so when you when you think
did the job so when you when you think of it as a competitive advantage not the
of it as a competitive advantage not the
of it as a competitive advantage not the disadvantage I think we can we can do a
disadvantage I think we can we can do a
disadvantage I think we can we can do a lot of great things and put these little
lot of great things and put these little
lot of great things and put these little villages they will live in on some
villages they will live in on some
villages they will live in on some global map of winemaking word or a lot
global map of winemaking word or a lot
global map of winemaking word or a lot of my friends do other things they make
of my friends do other things they make
of my friends do other things they make cheese they make other other great stuff
cheese they make other other great stuff
cheese they make other other great stuff and with the technology today and all
and with the technology today and all
and with the technology today and all these the tools that that now exist that
these the tools that that now exist that
these the tools that that now exist that I mentioned I think it’s it’s possible
I mentioned I think it’s it’s possible
I mentioned I think it’s it’s possible to to compete even with these big big
to to compete even with these big big
to to compete even with these big big corporate businesses and I encourage
corporate businesses and I encourage
corporate businesses and I encourage everyone who has any idea to leave the
everyone who has any idea to leave the
everyone who has any idea to leave the big city and maybe do something smart
big city and maybe do something smart
big city and maybe do something smart with their lives to follow in our in our
with their lives to follow in our in our
with their lives to follow in our in our steps thank you
steps thank you
steps thank you [Applause]
[Applause]
[Applause] [Music]
”
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