my name is Ursula DeCastro and together with Cary summers I am
and together with Cary summers I am
and together with Cary summers I am co-founder of fashion revolution so many
co-founder of fashion revolution so many
co-founder of fashion revolution so many many years ago I they were sitting at a
many years ago I they were sitting at a
many years ago I they were sitting at a meeting discussing ethical fashion with
meeting discussing ethical fashion with
meeting discussing ethical fashion with a group of very influential fashionistas
a group of very influential fashionistas
a group of very influential fashionistas and one of them said oh but this saving
and one of them said oh but this saving
and one of them said oh but this saving the planet thing is oh worthy It was as
the planet thing is oh worthy It was as
the planet thing is oh worthy It was as if on Planet fashion worthy meant dull
if on Planet fashion worthy meant dull
if on Planet fashion worthy meant dull uncool
uncool
uncool thankfully things have changed
thankfully things have changed
thankfully things have changed dramatically since then talk about
dramatically since then talk about
dramatically since then talk about momentum today citizens are looking for
momentum today citizens are looking for
momentum today citizens are looking for a fashion industry that leads combining
a fashion industry that leads combining
a fashion industry that leads combining modern technology innovation to
modern technology innovation to
modern technology innovation to durability and a very strong emotional
durability and a very strong emotional
durability and a very strong emotional attachment we are looking for an
attachment we are looking for an
attachment we are looking for an industry where the words aspirational
industry where the words aspirational
industry where the words aspirational and democratic apply both to the end
and democratic apply both to the end
and democratic apply both to the end product and its entire supply chain we
product and its entire supply chain we
product and its entire supply chain we want to know who makes our clothes and
want to know who makes our clothes and
want to know who makes our clothes and in what conditions because the impact of
in what conditions because the impact of
in what conditions because the impact of the fashion industry on our everyday
the fashion industry on our everyday
the fashion industry on our everyday lives and on the lives of the people who
lives and on the lives of the people who
lives and on the lives of the people who make our clothes is enormous
make our clothes is enormous
make our clothes is enormous we know it is the second most polluting
we know it is the second most polluting
we know it is the second most polluting industry in the world and it directly
industry in the world and it directly
industry in the world and it directly employs 75 million people
employs 75 million people
employs 75 million people 80% of garment workers are women often
80% of garment workers are women often
80% of garment workers are women often working in exploitative conditions
working in exploitative conditions
working in exploitative conditions underpaid abused invisible we also know
underpaid abused invisible we also know
underpaid abused invisible we also know that we are producing a staggering 150
that we are producing a staggering 150
that we are producing a staggering 150 billion garments of clothing per year
billion garments of clothing per year
billion garments of clothing per year and that a huge majority of them will be
and that a huge majority of them will be
and that a huge majority of them will be worn unfrequently if a tool discarded
worn unfrequently if a tool discarded
worn unfrequently if a tool discarded very quickly in fact our ready-to-wear
very quickly in fact our ready-to-wear
very quickly in fact our ready-to-wear is turning into a ready to throw so a
is turning into a ready to throw so a
is turning into a ready to throw so a while ago Karl Marx said that religion
while ago Karl Marx said that religion
while ago Karl Marx said that religion is the opium of the masses
is the opium of the masses
is the opium of the masses is to upgrade this into a modern
is to upgrade this into a modern
is to upgrade this into a modern settings I would say that consumerism is
settings I would say that consumerism is
settings I would say that consumerism is our crack cocaine the Rana Plaza
our crack cocaine the Rana Plaza
our crack cocaine the Rana Plaza collapse in Bangladesh in 2013 when 1138
collapse in Bangladesh in 2013 when 1138
collapse in Bangladesh in 2013 when 1138 people were killed and 2500 were injured
people were killed and 2500 were injured
people were killed and 2500 were injured was the turning point on that day
was the turning point on that day
was the turning point on that day passion revolution was born for us
passion revolution was born for us
passion revolution was born for us losing 1138 people from that planet in
losing 1138 people from that planet in
losing 1138 people from that planet in one factory in one day that was too much
one factory in one day that was too much
one factory in one day that was too much without it standing for something the
without it standing for something the
without it standing for something the majority of the victims were young women
majority of the victims were young women
majority of the victims were young women now in the 4 years since the tragedy
now in the 4 years since the tragedy
now in the 4 years since the tragedy people from all over the world have come
people from all over the world have come
people from all over the world have come together to demand change on the streets
together to demand change on the streets
together to demand change on the streets on social media in schools in
on social media in schools in
on social media in schools in government’s halls we want to uncover
government’s halls we want to uncover
government’s halls we want to uncover the stories behind the clothes that we
the stories behind the clothes that we
the stories behind the clothes that we wear because one way of lessening the
wear because one way of lessening the
wear because one way of lessening the burden of such a huge problem is to
burden of such a huge problem is to
burden of such a huge problem is to become an active part of its solution
become an active part of its solution
become an active part of its solution fashion revolution is looking for a
fashion revolution is looking for a
fashion revolution is looking for a cleaner a fairer a safer a more
cleaner a fairer a safer a more
cleaner a fairer a safer a more transparent and more accountable fashion
transparent and more accountable fashion
transparent and more accountable fashion industry we believe in an industry that
industry we believe in an industry that
industry we believe in an industry that values people creativity profit and the
values people creativity profit and the
values people creativity profit and the environment in equal measure we are here
environment in equal measure we are here
environment in equal measure we are here to ensure that we can bring everybody
to ensure that we can bring everybody
to ensure that we can bring everybody together to make this happen we are
together to make this happen we are
together to make this happen we are designers academics writers leaders
designers academics writers leaders
designers academics writers leaders policy makers brands retailers producers
policy makers brands retailers producers
policy makers brands retailers producers makers workers fashion lovers we are the
makers workers fashion lovers we are the
makers workers fashion lovers we are the industry and we are the consumers we are
industry and we are the consumers we are
industry and we are the consumers we are world citizens we are you and we believe
world citizens we are you and we believe
world citizens we are you and we believe that everything starts with transparency
that everything starts with transparency
that everything starts with transparency and that transparency starts with one
and that transparency starts with one
and that transparency starts with one simple question who made my clothes
simple question who made my clothes
simple question who made my clothes traceability and accountability is the
traceability and accountability is the
traceability and accountability is the next frontier but we need to look at a
next frontier but we need to look at a
next frontier but we need to look at a fashion horizon that goes beyond just
fashion horizon that goes beyond just
fashion horizon that goes beyond just loving a brand because it looks good but
loving a brand because it looks good but
loving a brand because it looks good but trusting it because it does good in the
trusting it because it does good in the
trusting it because it does good in the few years since we started our campaign
few years since we started our campaign
few years since we started our campaign our impact has been significant so last
our impact has been significant so last
our impact has been significant so last year the fashion revolution week 2016
year the fashion revolution week 2016
year the fashion revolution week 2016 70,000 people showed their label and
70,000 people showed their label and
70,000 people showed their label and asked the brand’s who made my clothes we
asked the brand’s who made my clothes we
asked the brand’s who made my clothes we had a total of 156 million impression of
had a total of 156 million impression of
had a total of 156 million impression of our hashtag there were over 800 events
our hashtag there were over 800 events
our hashtag there were over 800 events all over the world our media reach again
all over the world our media reach again
all over the world our media reach again for April 2016 was amazing 22 billion
for April 2016 was amazing 22 billion
for April 2016 was amazing 22 billion online media reach and in fact now at
online media reach and in fact now at
online media reach and in fact now at the end of the year were close to 30
the end of the year were close to 30
the end of the year were close to 30 we’re seeing more and more brands
we’re seeing more and more brands
we’re seeing more and more brands responding but most crucially and most
responding but most crucially and most
responding but most crucially and most importantly we are beginning to hear and
importantly we are beginning to hear and
importantly we are beginning to hear and see from the producer who make our
see from the producer who make our
see from the producer who make our clothes they’re using their own hashtag
clothes they’re using their own hashtag
clothes they’re using their own hashtag which is I made your clothes we are in
which is I made your clothes we are in
which is I made your clothes we are in schools all over the world and we’ve had
schools all over the world and we’ve had
schools all over the world and we’ve had global instagramers and influencers
global instagramers and influencers
global instagramers and influencers taking part in our alternative
taking part in our alternative
taking part in our alternative initiatives which has now generated over
initiatives which has now generated over
initiatives which has now generated over 4 million views online check this film
4 million views online check this film
4 million views online check this film if you can it’s a multi winning abort
if you can it’s a multi winning abort
if you can it’s a multi winning abort film called the 2 euro t-shirt a social
film called the 2 euro t-shirt a social
film called the 2 euro t-shirt a social experiment
experiment
experiment this one’s been seen over 7 million
this one’s been seen over 7 million
this one’s been seen over 7 million times on YouTube fashion revolution is a
times on YouTube fashion revolution is a
times on YouTube fashion revolution is a global movement that works for a more
global movement that works for a more
global movement that works for a more sustainable fashion industry campaigning
sustainable fashion industry campaigning
sustainable fashion industry campaigning for a systemic reform of the industry
for a systemic reform of the industry
for a systemic reform of the industry with a special focus on the need for
with a special focus on the need for
with a special focus on the need for greater transparency in the fashion
greater transparency in the fashion
greater transparency in the fashion supply chain we work all year round to
supply chain we work all year round to
supply chain we work all year round to raise awareness to the fashion
raise awareness to the fashion
raise awareness to the fashion industry’s more pressing issues we
industry’s more pressing issues we
industry’s more pressing issues we advocate for positive change and we
advocate for positive change and we
advocate for positive change and we celebrate those who are on a journey for
celebrate those who are on a journey for
celebrate those who are on a journey for a fairer future for fashion we love
a fairer future for fashion we love
a fairer future for fashion we love clothes but we don’t want our clothes to
clothes but we don’t want our clothes to
clothes but we don’t want our clothes to come
come
come the cost of people or planet
the cost of people or planet
the cost of people or planet understanding where our clothes are
understanding where our clothes are
understanding where our clothes are being made who is making them and under
being made who is making them and under
being made who is making them and under what conditions is vital literally so
what conditions is vital literally so
what conditions is vital literally so asking that brands disclose the
asking that brands disclose the
asking that brands disclose the provenance of their clothing is a really
provenance of their clothing is a really
provenance of their clothing is a really important first step
important first step
important first step and by provenance we don’t necessarily
and by provenance we don’t necessarily
and by provenance we don’t necessarily mean country of origin we wanted to know
mean country of origin we wanted to know
mean country of origin we wanted to know the village the factory the Machine the
the village the factory the Machine the
the village the factory the Machine the hands that made those clothes because
hands that made those clothes because
hands that made those clothes because it’s not really just about made in the
it’s not really just about made in the
it’s not really just about made in the UK made in China made in India we want
UK made in China made in India we want
UK made in China made in India we want you to look out for clothes that are
you to look out for clothes that are
you to look out for clothes that are made in dignity because this ethical
made in dignity because this ethical
made in dignity because this ethical fashion this sustainable fashion that
fashion this sustainable fashion that
fashion this sustainable fashion that complies to what fashion really is that
complies to what fashion really is that
complies to what fashion really is that is born out of artistry and bravery and
is born out of artistry and bravery and
is born out of artistry and bravery and skills and heritage
skills and heritage
skills and heritage this is fashion it’s everything else
this is fashion it’s everything else
this is fashion it’s everything else that isn’t but it’s not just the ethics
that isn’t but it’s not just the ethics
that isn’t but it’s not just the ethics of the fashion industry that are coming
of the fashion industry that are coming
of the fashion industry that are coming into question the aesthetic of the
into question the aesthetic of the
into question the aesthetic of the mainstream is changing Photoshop is out
mainstream is changing Photoshop is out
mainstream is changing Photoshop is out reality is in diverse is the new uniform
reality is in diverse is the new uniform
reality is in diverse is the new uniform we still want to look good but we are
we still want to look good but we are
we still want to look good but we are looking for a stronger sense of
looking for a stronger sense of
looking for a stronger sense of meaningfulness that goes beyond our
meaningfulness that goes beyond our
meaningfulness that goes beyond our mirror beyond the latest story on
mirror beyond the latest story on
mirror beyond the latest story on Instagram and in a world where
Instagram and in a world where
Instagram and in a world where connections are made so easy by a social
connections are made so easy by a social
connections are made so easy by a social media and the internet we are looking at
media and the internet we are looking at
media and the internet we are looking at individualism and individualism is often
individualism and individualism is often
individualism and individualism is often made of small things
made of small things
made of small things so what rings true right now is a return
so what rings true right now is a return
so what rings true right now is a return to the handmade human values and human
to the handmade human values and human
to the handmade human values and human signature imperfections the true beauty
signature imperfections the true beauty
signature imperfections the true beauty of a genuinely artisanal product fashion
of a genuinely artisanal product fashion
of a genuinely artisanal product fashion as a political statement clothes with
as a political statement clothes with
as a political statement clothes with meaning clothes with history
meaning clothes with history
meaning clothes with history clothes with a message with a unique
clothes with a message with a unique
clothes with a message with a unique narrative sadly we are nowhere near an
narrative sadly we are nowhere near an
narrative sadly we are nowhere near an industry that is free from environmental
industry that is free from environmental
industry that is free from environmental and human exploitation which is why we
and human exploitation which is why we
and human exploitation which is why we need to take every opportunity to raise
need to take every opportunity to raise
need to take every opportunity to raise our voices to raise our concerns to push
our voices to raise our concerns to push
our voices to raise our concerns to push for equality and push for change because
for equality and push for change because
for equality and push for change because it isn’t enough just looking for quality
it isn’t enough just looking for quality
it isn’t enough just looking for quality and the products we buy we must ensure
and the products we buy we must ensure
and the products we buy we must ensure that there is quality in the lives of
that there is quality in the lives of
that there is quality in the lives of the people who make them we need to look
the people who make them we need to look
the people who make them we need to look for business models that will tackle
for business models that will tackle
for business models that will tackle better the problems that we face
better the problems that we face
better the problems that we face problems such as climate change human
problems such as climate change human
problems such as climate change human right abuse gender inequality imbalances
right abuse gender inequality imbalances
right abuse gender inequality imbalances of power so Coco Chanel said fashion is
of power so Coco Chanel said fashion is
of power so Coco Chanel said fashion is not something that exists in dresses
not something that exists in dresses
not something that exists in dresses only fashion is in the sky in the street
only fashion is in the sky in the street
only fashion is in the sky in the street fashion has to do with ideas the way we
fashion has to do with ideas the way we
fashion has to do with ideas the way we live what is happening I think today
live what is happening I think today
live what is happening I think today she’d be saying fashion is in our
she’d be saying fashion is in our
she’d be saying fashion is in our polluted water in our overflowing
polluted water in our overflowing
polluted water in our overflowing landfills fashion has to do with the
landfills fashion has to do with the
landfills fashion has to do with the people who make our clothes the way they
people who make our clothes the way they
people who make our clothes the way they live what is happening to our planet the
live what is happening to our planet the
live what is happening to our planet the role of designers is that of finding
role of designers is that of finding
role of designers is that of finding solutions and the creative solutions of
solutions and the creative solutions of
solutions and the creative solutions of tomorrow will be about redressing a
tomorrow will be about redressing a
tomorrow will be about redressing a balance they will be about a different
balance they will be about a different
balance they will be about a different understanding of our relationship with
understanding of our relationship with
understanding of our relationship with fashion and the things that we choose to
fashion and the things that we choose to
fashion and the things that we choose to wear let’s make fashion talk let’s take
wear let’s make fashion talk let’s take
wear let’s make fashion talk let’s take this creativity and make it do great
this creativity and make it do great
this creativity and make it do great things the fashion industry could lead
things the fashion industry could lead
things the fashion industry could lead and should lead we are what we wear
and should lead we are what we wear
and should lead we are what we wear clothes are are chosen skin so I would
clothes are are chosen skin so I would
clothes are are chosen skin so I would like you to follow this new trend
like you to follow this new trend
like you to follow this new trend transparency and you guessed it I am NOT
transparency and you guessed it I am NOT
transparency and you guessed it I am NOT talking about
talking about
talking about 90s throwback nor am i suggesting you
90s throwback nor am i suggesting you
90s throwback nor am i suggesting you should be showing your skin I’m asking
should be showing your skin I’m asking
should be showing your skin I’m asking you to show your respect and please join
you to show your respect and please join
you to show your respect and please join us for fashion revolution week starting
us for fashion revolution week starting
us for fashion revolution week starting on the 24th of April this year and don’t
on the 24th of April this year and don’t
on the 24th of April this year and don’t forget to ask who made my clothes thank
forget to ask who made my clothes thank
forget to ask who made my clothes thank you
”
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