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Why everyone should start a business | Bastiaan Zwanenburg | TEDxYouth@HNLBilthoven


so when I came to the school I was sure

so when I came to the school I was sure that one people one person two staff

that one people one person two staff

that one people one person two staff knew who I was and that’s your principal

knew who I was and that’s your principal

knew who I was and that’s your principal Dickinson because he used to be my

Dickinson because he used to be my

Dickinson because he used to be my French teacher when I was still in high

French teacher when I was still in high

French teacher when I was still in high school and I know he remembers me for

school and I know he remembers me for

school and I know he remembers me for one fact and that’s because didn’t score

one fact and that’s because didn’t score

one fact and that’s because didn’t score higher than a four in any of his tests

higher than a four in any of his tests

higher than a four in any of his tests and the reason I didn’t screw harder for

and the reason I didn’t screw harder for

and the reason I didn’t screw harder for Daniel’s test was for a couple of

Daniel’s test was for a couple of

Daniel’s test was for a couple of reasons

reasons

reasons first I was extremely lazy second

first I was extremely lazy second

first I was extremely lazy second probably puberty but third I was

probably puberty but third I was

probably puberty but third I was dreaming all day so what was it dreaming

dreaming all day so what was it dreaming

dreaming all day so what was it dreaming about one day it could be flying cars

about one day it could be flying cars

about one day it could be flying cars that brought me home because I was way

that brought me home because I was way

that brought me home because I was way too lazy to bike that five kilometres to

too lazy to bike that five kilometres to

too lazy to bike that five kilometres to home the other day it could be a

home the other day it could be a

home the other day it could be a toothbrush to brush my teeth on tooth

toothbrush to brush my teeth on tooth

toothbrush to brush my teeth on tooth automatically because I was way too lazy

automatically because I was way too lazy

automatically because I was way too lazy to brush my teeth but I have a question

to brush my teeth but I have a question

to brush my teeth but I have a question for you who of you in this audience

for you who of you in this audience

for you who of you in this audience sometimes on a random day as an idea

sometimes on a random day as an idea

sometimes on a random day as an idea about a product or a thing or two that

about a product or a thing or two that

about a product or a thing or two that could make your life just a little bit

could make your life just a little bit

could make your life just a little bit easier show me your hands who at some

easier show me your hands who at some

easier show me your hands who at some times at such an idea

times at such an idea

times at such an idea okay there are many people okay keep

okay there are many people okay keep

okay there are many people okay keep your hands up keep your hands up don’t

your hands up keep your hands up don’t

your hands up keep your hands up don’t put and done I’ve not a question for you

put and done I’ve not a question for you

put and done I’ve not a question for you move you guys who had an idea that could

move you guys who had an idea that could

move you guys who had an idea that could make your life a little bit easier

make your life a little bit easier

make your life a little bit easier actually went out there to execute your

actually went out there to execute your

actually went out there to execute your idea to make it happen

idea to make it happen

idea to make it happen still some ants a bit less and that’s

still some ants a bit less and that’s

still some ants a bit less and that’s what I want to talk about today that is

what I want to talk about today that is

what I want to talk about today that is about ideas worth spreading but that’s

about ideas worth spreading but that’s

about ideas worth spreading but that’s not what I want to talk about on that

not what I want to talk about on that

not what I want to talk about on that stages there’s been many great people

stages there’s been many great people

stages there’s been many great people who have talked about how to secure the

who have talked about how to secure the

who have talked about how to secure the entire world from malaria or how to

entire world from malaria or how to

entire world from malaria or how to provide education for tens of thousands

provide education for tens of thousands

provide education for tens of thousands of people in the world but I don’t have

of people in the world but I don’t have

of people in the world but I don’t have those ideas the only thing that I did is

those ideas the only thing that I did is

those ideas the only thing that I did is execute some ideas the idea that I want

execute some ideas the idea that I want

execute some ideas the idea that I want to talk about is ideas worth doing first

to talk about is ideas worth doing first

to talk about is ideas worth doing first idea I want to talk about is we define

idea I want to talk about is we define

idea I want to talk about is we define as actually spray long story in high

as actually spray long story in high

as actually spray long story in high school apart from failing French I used

school apart from failing French I used

school apart from failing French I used to be the guy who was programming

to be the guy who was programming

to be the guy who was programming websites all day besides from school

websites all day besides from school

websites all day besides from school because well I like to code and people

because well I like to code and people

because well I like to code and people paid me money for it so I could buy

paid me money for it so I could buy

paid me money for it so I could buy video games that

video games that

video games that was the gate I was and I liked it so

was the gate I was and I liked it so

was the gate I was and I liked it so when one day I was skyping with a friend

when one day I was skyping with a friend

when one day I was skyping with a friend from America and he told me that he

from America and he told me that he

from America and he told me that he bought a pair of food and sunglasses and

bought a pair of food and sunglasses and

bought a pair of food and sunglasses and he showed them to me over Skype and I

he showed them to me over Skype and I

he showed them to me over Skype and I thought wow these are awesome

thought wow these are awesome

thought wow these are awesome I want to buy these so I’m a Googler in

I want to buy these so I’m a Googler in

I want to buy these so I’m a Googler in the Netherlands but no there weren’t any

the Netherlands but no there weren’t any

the Netherlands but no there weren’t any wooden sunglasses so I’ll go bring in

wooden sunglasses so I’ll go bring in

wooden sunglasses so I’ll go bring in Belgium and Germany and UK still not any

Belgium and Germany and UK still not any

Belgium and Germany and UK still not any wooden sunglasses and I continued

wooden sunglasses and I continued

wooden sunglasses and I continued searching for putting sunglasses all

searching for putting sunglasses all

searching for putting sunglasses all across Europe still couldn’t find any

across Europe still couldn’t find any

across Europe still couldn’t find any and then I went to China where I did

and then I went to China where I did

and then I went to China where I did find them because they make everything

find them because they make everything

find them because they make everything in China and the world wooden sunglasses

in China and the world wooden sunglasses

in China and the world wooden sunglasses in China’s about them if I think $30 or

in China’s about them if I think $30 or

in China’s about them if I think $30 or something and they were sent to me and I

something and they were sent to me and I

something and they were sent to me and I arrived like 60 days later to my house

arrived like 60 days later to my house

arrived like 60 days later to my house in Netherlands and they were pretty cool

in Netherlands and they were pretty cool

in Netherlands and they were pretty cool and then a couple of week leg was later

and then a couple of week leg was later

and then a couple of week leg was later a friend’s brooch me and he asked me she

a friend’s brooch me and he asked me she

a friend’s brooch me and he asked me she know how to make a web shop he knew how

know how to make a web shop he knew how

know how to make a web shop he knew how to build websites but do you know how to

to build websites but do you know how to

to build websites but do you know how to build a web shop and I said well yeah I

build a web shop and I said well yeah I

build a web shop and I said well yeah I do

do

do why yeah I want to start one ok cool

why yeah I want to start one ok cool

why yeah I want to start one ok cool what product do you want to do you have

what product do you want to do you have

what product do you want to do you have no idea do you know something so I said

no idea do you know something so I said

no idea do you know something so I said well I recently bought a pair of wooden

well I recently bought a pair of wooden

well I recently bought a pair of wooden sunglasses I kind of like them but

sunglasses I kind of like them but

sunglasses I kind of like them but they’re not available anywhere in the

they’re not available anywhere in the

they’re not available anywhere in the Netherlands let alone in Europe so

Netherlands let alone in Europe so

Netherlands let alone in Europe so that’s how we started a company selling

that’s how we started a company selling

that’s how we started a company selling wooden sunglasses with both just five

wooden sunglasses with both just five

wooden sunglasses with both just five pairs of wooden sunglasses from China

pairs of wooden sunglasses from China

pairs of wooden sunglasses from China cause that was all the money we had back

cause that was all the money we had back

cause that was all the money we had back in high school and there was our company

in high school and there was our company

in high school and there was our company the first week was pretty solid we sold

the first week was pretty solid we sold

the first week was pretty solid we sold like five pairs of wind sunglasses which

like five pairs of wind sunglasses which

like five pairs of wind sunglasses which was our entire stock due to my parents

was our entire stock due to my parents

was our entire stock due to my parents using his parents amongst your friend of

using his parents amongst your friend of

using his parents amongst your friend of us so we’re pretty happy and from then

us so we’re pretty happy and from then

us so we’re pretty happy and from then on we have money to buy some more and we

on we have money to buy some more and we

on we have money to buy some more and we felt well let’s do some marketing but if

felt well let’s do some marketing but if

felt well let’s do some marketing but if you want to do marketing you need a good

you want to do marketing you need a good

you want to do marketing you need a good picture and we didn’t have these slick

picture and we didn’t have these slick

picture and we didn’t have these slick pictures yet actually we didn’t have any

pictures yet actually we didn’t have any

pictures yet actually we didn’t have any pictures but I have an iPod so I made

pictures but I have an iPod so I made

pictures but I have an iPod so I made this picture and actually my mum

this picture and actually my mum

this picture and actually my mum photographed me doing it because she

photographed me doing it because she

photographed me doing it because she said you’re ridiculous no one would

said you’re ridiculous no one would

said you’re ridiculous no one would watch this picture like ever I’m making

watch this picture like ever I’m making

watch this picture like ever I’m making this picture now so we can laugh about

this picture now so we can laugh about

this picture now so we can laugh about it in two or three years so here was in

it in two or three years so here was in

it in two or three years so here was in the summer day my bedroom in my parents

the summer day my bedroom in my parents

the summer day my bedroom in my parents house I got my iPod put the powerful in

house I got my iPod put the powerful in

house I got my iPod put the powerful in sunglasses close to the window and I

sunglasses close to the window and I

sunglasses close to the window and I made this picture and what do you do

made this picture and what do you do

made this picture and what do you do what did you do back then a Facebook you

what did you do back then a Facebook you

what did you do back then a Facebook you did like a share to win that was

did like a share to win that was

did like a share to win that was everyone was doing everyone was sharing

everyone was doing everyone was sharing

everyone was doing everyone was sharing them everyone’s liking them and everyone

them everyone’s liking them and everyone

them everyone’s liking them and everyone was being betrayed by companies because

was being betrayed by companies because

was being betrayed by companies because they never handed out a prize

they never handed out a prize

they never handed out a prize so I did an Instagram filter it’s really

so I did an Instagram filter it’s really

so I did an Instagram filter it’s really ugly

ugly

ugly I did some paints with the text on it

I did some paints with the text on it

I did some paints with the text on it and we put it online and in just two or

and we put it online and in just two or

and we put it online and in just two or three days there were two million people

three days there were two million people

three days there were two million people who saw this on the internet and I

who saw this on the internet and I

who saw this on the internet and I thought it was crazy I like I couldn’t

thought it was crazy I like I couldn’t

thought it was crazy I like I couldn’t understand what was going on my dad went

understand what was going on my dad went

understand what was going on my dad went on to explain it to me he said well

on to explain it to me he said well

on to explain it to me he said well Bosque and this Thomson Magana there are

Bosque and this Thomson Magana there are

Bosque and this Thomson Magana there are fifty thousand people who fit in if

fifty thousand people who fit in if

fifty thousand people who fit in if you’ve got 40 MS emelina’s deaths

you’ve got 40 MS emelina’s deaths

you’ve got 40 MS emelina’s deaths amongst people that saw your picture in

amongst people that saw your picture in

amongst people that saw your picture in about three days and it was crazy and

about three days and it was crazy and

about three days and it was crazy and because of that with sold hundreds of

because of that with sold hundreds of

because of that with sold hundreds of wood pairs of sunglasses we get our

wood pairs of sunglasses we get our

wood pairs of sunglasses we get our stock was only five pairs of sunglasses

stock was only five pairs of sunglasses

stock was only five pairs of sunglasses so there were many people angry at us

so there were many people angry at us

so there were many people angry at us people bonding on the windows and my

people bonding on the windows and my

people bonding on the windows and my parents homes because they wanted the

parents homes because they wanted the

parents homes because they wanted the money back because we even could answer

money back because we even could answer

money back because we even could answer all the emails because there were so

all the emails because there were so

all the emails because there were so many people and they went like crazy but

many people and they went like crazy but

many people and they went like crazy but it’s been one of the most valuable

it’s been one of the most valuable

it’s been one of the most valuable lessons I’ve ever learned in my life

lessons I’ve ever learned in my life

lessons I’ve ever learned in my life we’ve sold over 10,000 pairs of wind

we’ve sold over 10,000 pairs of wind

we’ve sold over 10,000 pairs of wind sunglasses and I sold the company one

sunglasses and I sold the company one

sunglasses and I sold the company one year ago so that was a great success

year ago so that was a great success

year ago so that was a great success then I started this company we thought

then I started this company we thought

then I started this company we thought well we know how to run webshop it went

well we know how to run webshop it went

well we know how to run webshop it went pretty well dude if I let’s do this shop

pretty well dude if I let’s do this shop

pretty well dude if I let’s do this shop we made a bully fight what we call it

we made a bully fight what we call it

we made a bully fight what we call it pretty creative it’ll name and it was

pretty creative it’ll name and it was

pretty creative it’ll name and it was like a shawl a hat and gloves in one and

like a shawl a hat and gloves in one and

like a shawl a hat and gloves in one and we thought it was pretty cool actually

we thought it was pretty cool actually

we thought it was pretty cool actually we did some market research and that

we did some market research and that

we did some market research and that showed that it will probably sell even

showed that it will probably sell even

showed that it will probably sell even better than our wooden sunglasses so we

better than our wooden sunglasses so we

better than our wooden sunglasses so we bought a thousand of them thought well

bought a thousand of them thought well

bought a thousand of them thought well let’s go this is going to be awesome

let’s go this is going to be awesome

let’s go this is going to be awesome I still have nine hundred of those lying

I still have nine hundred of those lying

I still have nine hundred of those lying in my garage

in my garage

in my garage so just was being enterpreneurs all

so just was being enterpreneurs all

so just was being enterpreneurs all about my third story is about the

about my third story is about the

about my third story is about the Hyperloop I think it was almost two

Hyperloop I think it was almost two

Hyperloop I think it was almost two years ago when I was sitting with a

years ago when I was sitting with a

years ago when I was sitting with a couple of senior students doing the same

couple of senior students doing the same

couple of senior students doing the same studies I do in Delft in the Sun

studies I do in Delft in the Sun

studies I do in Delft in the Sun drinking a beer and so looking about a

drinking a beer and so looking about a

drinking a beer and so looking about a plane release by Illamasqua who’s the

plane release by Illamasqua who’s the

plane release by Illamasqua who’s the founder of Tesla and SpaceX and who’s

founder of Tesla and SpaceX and who’s

founder of Tesla and SpaceX and who’s all kind of awesome stuff and he said

all kind of awesome stuff and he said

all kind of awesome stuff and he said well I think it’s possible to make a

well I think it’s possible to make a

well I think it’s possible to make a train that can run a thousand kilometers

train that can run a thousand kilometers

train that can run a thousand kilometers per hour through a tube and it’s way

per hour through a tube and it’s way

per hour through a tube and it’s way more energy efficient than any method

more energy efficient than any method

more energy efficient than any method from the transportation that we

from the transportation that we

from the transportation that we currently have

currently have

currently have so we thought well that’s awesome let’s

so we thought well that’s awesome let’s

so we thought well that’s awesome let’s prove it and as we set up to prove that

prove it and as we set up to prove that

prove it and as we set up to prove that LM mask launched the student competition

LM mask launched the student competition

LM mask launched the student competition he said well student teams from all over

he said well student teams from all over

he said well student teams from all over the world make your plan design this

the world make your plan design this

the world make your plan design this ball design this Hyperloop and show me

ball design this Hyperloop and show me

ball design this Hyperloop and show me that it is possible so we assembled a

that it is possible so we assembled a

that it is possible so we assembled a team of 30 people over the summer and we

team of 30 people over the summer and we

team of 30 people over the summer and we went designing we designed like 500

went designing we designed like 500

went designing we designed like 500 pages with all kinds of features to

pages with all kinds of features to

pages with all kinds of features to prove that it was indeed possible and

prove that it was indeed possible and

prove that it was indeed possible and out of all those 150 teams we’ve got

out of all those 150 teams we’ve got

out of all those 150 teams we’ve got actually seconds at a competition which

actually seconds at a competition which

actually seconds at a competition which is really awesome just because we got

is really awesome just because we got

is really awesome just because we got started at a summer day my last story is

started at a summer day my last story is

started at a summer day my last story is not about me but it is about something I

not about me but it is about something I

not about me but it is about something I you’re pretty often I go to conferences

you’re pretty often I go to conferences

you’re pretty often I go to conferences like this quite a lot actually way too

like this quite a lot actually way too

like this quite a lot actually way too often because it only distracts me but

often because it only distracts me but

often because it only distracts me but it is awesome come on this is awesome

it is awesome come on this is awesome

it is awesome come on this is awesome tonight right yeah it is so that’s why I

tonight right yeah it is so that’s why I

tonight right yeah it is so that’s why I keep coming and I think it happened over

keep coming and I think it happened over

keep coming and I think it happened over 10 times that some guy comes to me

10 times that some guy comes to me

10 times that some guy comes to me usually they’re like 50 years old and

usually they’re like 50 years old and

usually they’re like 50 years old and they say to me well Bastian listen to me

they say to me well Bastian listen to me

they say to me well Bastian listen to me back in 2005 you were probably still a

back in 2005 you were probably still a

back in 2005 you were probably still a little kids too small to understand

little kids too small to understand

little kids too small to understand what’s going on but I did understand

what’s going on but I did understand

what’s going on but I did understand what was going on I had an idea to make

what was going on I had an idea to make

what was going on I had an idea to make a website on which you could share your

a website on which you could share your

a website on which you could share your videos with your friends and family

videos with your friends and family

videos with your friends and family that’s what they say to me and then they

that’s what they say to me and then they

that’s what they say to me and then they come up with some sort of excuse usually

come up with some sort of excuse usually

come up with some sort of excuse usually to say yeah but I wanted to start going

to say yeah but I wanted to start going

to say yeah but I wanted to start going but my wife said no no you can do it it

but my wife said no no you can do it it

but my wife said no no you can do it it is too dangerous don’t do it or to say

is too dangerous don’t do it or to say

is too dangerous don’t do it or to say no I was too busy I didn’t do it or some

no I was too busy I didn’t do it or some

no I was too busy I didn’t do it or some other kind of excuse and then at the

other kind of excuse and then at the

other kind of excuse and then at the bottom of the story is that they say

bottom of the story is that they say

bottom of the story is that they say well I could have been two billion

well I could have been two billion

well I could have been two billion dollars richer because the founders of

dollars richer because the founders of

dollars richer because the founders of YouTube saw YouTube for two billion

YouTube saw YouTube for two billion

YouTube saw YouTube for two billion dollars

dollars

dollars to Google if only I would have got

to Google if only I would have got

to Google if only I would have got started at this day do you know how

started at this day do you know how

started at this day do you know how unlucky I am and that’s I think no

unlucky I am and that’s I think no

unlucky I am and that’s I think no you’re not unlucky you just stupid you

you’re not unlucky you just stupid you

you’re not unlucky you just stupid you get the best idea if the world you only

get the best idea if the world you only

get the best idea if the world you only had to execute it and you didn’t do it

had to execute it and you didn’t do it

had to execute it and you didn’t do it and I think that’s a big big lesson

and I think that’s a big big lesson

and I think that’s a big big lesson ideas alone are not worth any penny even

ideas alone are not worth any penny even

ideas alone are not worth any penny even a very good idea like YouTube idea which

a very good idea like YouTube idea which

a very good idea like YouTube idea which was worth few billion dollars it was a

was worth few billion dollars it was a

was worth few billion dollars it was a really good idea isn’t worth a single

really good idea isn’t worth a single

really good idea isn’t worth a single penny if you don’t get started second

penny if you don’t get started second

penny if you don’t get started second lesson no one knows what er idea will

lesson no one knows what er idea will

lesson no one knows what er idea will work or not purifi word really well

work or not purifi word really well

work or not purifi word really well while my parents were laughing at me

while my parents were laughing at me

while my parents were laughing at me saying well let’s make pictures so we

saying well let’s make pictures so we

saying well let’s make pictures so we can love you in a couple of years now

can love you in a couple of years now

can love you in a couple of years now Rula phi with the shawls from which

Rula phi with the shawls from which

Rula phi with the shawls from which everyone thought it was going to be a

everyone thought it was going to be a

everyone thought it was going to be a big success including market research

big success including market research

big success including market research and stuff was a big failure Steve Jobs

and stuff was a big failure Steve Jobs

and stuff was a big failure Steve Jobs one of the best id makers who we’ve ever

one of the best id makers who we’ve ever

one of the best id makers who we’ve ever had in this world also had more than 10

had in this world also had more than 10

had in this world also had more than 10 projects and products he launched the

projects and products he launched the

projects and products he launched the work complete disaster

work complete disaster

work complete disaster so if someone’s is saying to you no no

so if someone’s is saying to you no no

so if someone’s is saying to you no no your Rd isn’t going to work they’re

your Rd isn’t going to work they’re

your Rd isn’t going to work they’re lying because they kind of know no one

lying because they kind of know no one

lying because they kind of know no one in this world has like a glass bowl or

in this world has like a glass bowl or

in this world has like a glass bowl or something to predict where you are they

something to predict where you are they

something to predict where you are they will work or not

will work or not

will work or not no one knows and the second lesson is

no one knows and the second lesson is

no one knows and the second lesson is just get doing and that’s my lesson to

just get doing and that’s my lesson to

just get doing and that’s my lesson to you guys when you have an idea

you guys when you have an idea

you guys when you have an idea just get doing because that’s the only

just get doing because that’s the only

just get doing because that’s the only way to find out what it will work thank

way to find out what it will work thank

way to find out what it will work thank you

you

you [Music]

”

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