okay let me start it off by asking y’all question I know it will sound strange
question I know it will sound strange
question I know it will sound strange but I promise it all makes sense by the
but I promise it all makes sense by the
but I promise it all makes sense by the end of this talk so how many of you have
end of this talk so how many of you have
end of this talk so how many of you have been a list once in a lifetime being
been a list once in a lifetime being
been a list once in a lifetime being labeled as troublemakers or unreasonable
labeled as troublemakers or unreasonable
labeled as troublemakers or unreasonable man or woman please raise your hands
man or woman please raise your hands
man or woman please raise your hands okay thank you very much hold it it will
okay thank you very much hold it it will
okay thank you very much hold it it will all make sense in a minute so ever since
all make sense in a minute so ever since
all make sense in a minute so ever since our society has started relying heavily
our society has started relying heavily
our society has started relying heavily on information communication technology
on information communication technology
on information communication technology and particularly digital witness
and particularly digital witness
and particularly digital witness incredible overthrown across industries
incredible overthrown across industries
incredible overthrown across industries we’re seeing companies rising from out
we’re seeing companies rising from out
we’re seeing companies rising from out of nowhere to reshape entire industries
of nowhere to reshape entire industries
of nowhere to reshape entire industries and some others the word very successful
and some others the word very successful
and some others the word very successful at that time failing to recognize the
at that time failing to recognize the
at that time failing to recognize the needed change and falling spectacularly
needed change and falling spectacularly
needed change and falling spectacularly and disappear now digital revolution is
and disappear now digital revolution is
and disappear now digital revolution is a cyclical process it’s based on fixed
a cyclical process it’s based on fixed
a cyclical process it’s based on fixed rules and principles and it should be
rules and principles and it should be
rules and principles and it should be fairly simple it’s not easy for at least
fairly simple it’s not easy for at least
fairly simple it’s not easy for at least those of us worse in that domain to
those of us worse in that domain to
those of us worse in that domain to understand the impact that a new
understand the impact that a new
understand the impact that a new evolutionary cycle will have on our
evolutionary cycle will have on our
evolutionary cycle will have on our companies and ultimately on ourselves
companies and ultimately on ourselves
companies and ultimately on ourselves but yet there’s rising and falling goes
but yet there’s rising and falling goes
but yet there’s rising and falling goes on and on and on so after more than
on and on and on so after more than
on and on and on so after more than eleven years spent working with hundreds
eleven years spent working with hundreds
eleven years spent working with hundreds of company in that precise moment of the
of company in that precise moment of the
of company in that precise moment of the needed change I started asking myself
needed change I started asking myself
needed change I started asking myself why do we fail to innovate is that a
why do we fail to innovate is that a
why do we fail to innovate is that a common pattern to successful innovation
common pattern to successful innovation
common pattern to successful innovation and what are did I mention of innovation
and what are did I mention of innovation
and what are did I mention of innovation typically when we talk about lack of
typically when we talk about lack of
typically when we talk about lack of innovation we tend to label it as lack
innovation we tend to label it as lack
innovation we tend to label it as lack of creativity but is that true
of creativity but is that true
of creativity but is that true and even better is creativity you really
and even better is creativity you really
and even better is creativity you really consider an asset in our society and
consider an asset in our society and
consider an asset in our society and among our companies despite what we
among our companies despite what we
among our companies despite what we might think practically every study on
might think practically every study on
might think practically every study on education from 1948 to basically
education from 1948 to basically
education from 1948 to basically yesterday give us a very precise and
yesterday give us a very precise and
yesterday give us a very precise and possibly different picture creativity
possibly different picture creativity
possibly different picture creativity might not only be not rewarded but
might not only be not rewarded but
might not only be not rewarded but actively punished teacher seems to
actively punished teacher seems to
actively punished teacher seems to prefer other qualities such as
prefer other qualities such as
prefer other qualities such as conformity and unquestioning acceptance
conformity and unquestioning acceptance
conformity and unquestioning acceptance of authority and they tend consistently
of authority and they tend consistently
of authority and they tend consistently to discriminate highly crafted students
to discriminate highly crafted students
to discriminate highly crafted students labeling them as troublemakers
labeling them as troublemakers
labeling them as troublemakers now I’m not saying our teachers
now I’m not saying our teachers
now I’m not saying our teachers educators professors are trying to
educators professors are trying to
educators professors are trying to sabotaging our society I’m saying that
sabotaging our society I’m saying that
sabotaging our society I’m saying that all in all our culture is far more
all in all our culture is far more
all in all our culture is far more centered on success in terms of money
centered on success in terms of money
centered on success in terms of money power status reachable through
power status reachable through
power status reachable through conformity and consensus rather than on
conformity and consensus rather than on
conformity and consensus rather than on unique innovation that ultimately make
unique innovation that ultimately make
unique innovation that ultimately make our life much better what happens is
our life much better what happens is
our life much better what happens is that the more we value that kind of
that the more we value that kind of
that the more we value that kind of success the more we are afraid and most
success the more we are afraid and most
success the more we are afraid and most of the time terrified particularly in
of the time terrified particularly in
of the time terrified particularly in Italy in Europe of failing and we are
Italy in Europe of failing and we are
Italy in Europe of failing and we are afraid of and when we are afraid of
afraid of and when we are afraid of
afraid of and when we are afraid of failing two things happen we stop
failing two things happen we stop
failing two things happen we stop believing it’s possible and we don’t
believing it’s possible and we don’t
believing it’s possible and we don’t even try and this obviously has an
even try and this obviously has an
even try and this obviously has an impact on our companies in our society
impact on our companies in our society
impact on our companies in our society because 85% of professional over more
because 85% of professional over more
because 85% of professional over more than 40,000 professional interviewed
than 40,000 professional interviewed
than 40,000 professional interviewed confessed then whenever they have a new
confessed then whenever they have a new
confessed then whenever they have a new idea regarding their business they tend
idea regarding their business they tend
idea regarding their business they tend to keep it to themselves
to keep it to themselves
to keep it to themselves natsu you know be labelled ice travel
natsu you know be labelled ice travel
natsu you know be labelled ice travel maker or rocking the boat but maybe you
maker or rocking the boat but maybe you
maker or rocking the boat but maybe you know those ideas weren’t great Mary
know those ideas weren’t great Mary
know those ideas weren’t great Mary we’re not losing that much wrong again
we’re not losing that much wrong again
we’re not losing that much wrong again and out of study on thousands and
and out of study on thousands and
and out of study on thousands and thousands of ideas on new products
thousands of ideas on new products
thousands of ideas on new products services and ventures reinvented by the
services and ventures reinvented by the
services and ventures reinvented by the same professional tell us that 87
same professional tell us that 87
same professional tell us that 87 percent of them were completely unique
percent of them were completely unique
percent of them were completely unique and worth interest so we can start doing
and worth interest so we can start doing
and worth interest so we can start doing the math if 87 percent of the of the
the math if 87 percent of the of the
the math if 87 percent of the of the ideas are unique but 85 percent of
ideas are unique but 85 percent of
ideas are unique but 85 percent of people don’t speak up we can start
people don’t speak up we can start
people don’t speak up we can start seeing where the bottleneck of
seeing where the bottleneck of
seeing where the bottleneck of innovation might be the problem doesn’t
innovation might be the problem doesn’t
innovation might be the problem doesn’t seem to be idea generation but rather
seem to be idea generation but rather
seem to be idea generation but rather ideas selection and this is fairly
ideas selection and this is fairly
ideas selection and this is fairly natural let me explain innovation is the
natural let me explain innovation is the
natural let me explain innovation is the process of corrective disruption that
process of corrective disruption that
process of corrective disruption that often requires always requires to let go
often requires always requires to let go
often requires always requires to let go and exist in paradigm for as successful
and exist in paradigm for as successful
and exist in paradigm for as successful as they might have been in the past to
as they might have been in the past to
as they might have been in the past to embrace the new one that still has to be
embrace the new one that still has to be
embrace the new one that still has to be proven successful and obviously these
proven successful and obviously these
proven successful and obviously these rates and barriers and when it’s time to
rates and barriers and when it’s time to
rates and barriers and when it’s time to decided to embrace the new innovation
decided to embrace the new innovation
decided to embrace the new innovation particularly certain very successful
particularly certain very successful
particularly certain very successful companies instead of opening up they
companies instead of opening up they
companies instead of opening up they closed himself in there
closed himself in there
closed himself in there relying on that existing paradigm that
relying on that existing paradigm that
relying on that existing paradigm that they give us that gave up fortune and
they give us that gave up fortune and
they give us that gave up fortune and fame in the first place and they create
fame in the first place and they create
fame in the first place and they create consensus on consensus on it and they
consensus on consensus on it and they
consensus on consensus on it and they generate what is known to be called
generate what is known to be called
generate what is known to be called groupthink which is the worst enemy of
groupthink which is the worst enemy of
groupthink which is the worst enemy of innovation in other words companies they
innovation in other words companies they
innovation in other words companies they tend to evaluate innovation through the
tend to evaluate innovation through the
tend to evaluate innovation through the lens of an existing paradigm and that’s
lens of an existing paradigm and that’s
lens of an existing paradigm and that’s as you can all understand is a
as you can all understand is a
as you can all understand is a contradiction in terms
contradiction in terms
contradiction in terms let me give you two example in this
let me give you two example in this
let me give you two example in this ideas selection process that went wrong
ideas selection process that went wrong
ideas selection process that went wrong the first one regards Edwin lang
the first one regards Edwin lang
the first one regards Edwin lang it was Steve Jobs one of Steve Jobs
it was Steve Jobs one of Steve Jobs
it was Steve Jobs one of Steve Jobs personal hero it was an innovator he
personal hero it was an innovator he
personal hero it was an innovator he invented among out of things the iStent
invented among out of things the iStent
invented among out of things the iStent cameras and the polarized filter for
cameras and the polarized filter for
cameras and the polarized filter for light that we use today in billions of
light that we use today in billions of
light that we use today in billions of product if you want he was like the
product if you want he was like the
product if you want he was like the great grandfather of selfie it changed
great grandfather of selfie it changed
great grandfather of selfie it changed our culture forever with that instant
our culture forever with that instant
our culture forever with that instant camera soul and found that Polaroid in
camera soul and found that Polaroid in
camera soul and found that Polaroid in 1948 he brought the company from short 7
1948 he brought the company from short 7
1948 he brought the company from short 7 million revenues to a 950 million
million revenues to a 950 million
million revenues to a 950 million revenues in 1978 and he dusted him six
revenues in 1978 and he dusted him six
revenues in 1978 and he dusted him six and he dominated an industry that he
and he dominated an industry that he
and he dominated an industry that he created for 28 years but that’s
created for 28 years but that’s
created for 28 years but that’s something happened digital happen and it
something happened digital happen and it
something happened digital happen and it was about the time to let go film as the
was about the time to let go film as the
was about the time to let go film as the epicenter of photography to embrace
epicenter of photography to embrace
epicenter of photography to embrace digital but instead of opening up you
digital but instead of opening up you
digital but instead of opening up you relied on is known paradigm the one that
relied on is known paradigm the one that
relied on is known paradigm the one that it brought him to be so successful so he
it brought him to be so successful so he
it brought him to be so successful so he generated consensus over it and create
generated consensus over it and create
generated consensus over it and create groupthink and when in 1980 he was
groupthink and when in 1980 he was
groupthink and when in 1980 he was approached by Akio Morita Sony founder
approached by Akio Morita Sony founder
approached by Akio Morita Sony founder and chairman to work together on a
and chairman to work together on a
and chairman to work together on a project of for a digital camera he
project of for a digital camera he
project of for a digital camera he refused and dismissed the idea saying
refused and dismissed the idea saying
refused and dismissed the idea saying people will always be willing to wear
people will always be willing to wear
people will always be willing to wear the photo printed instead of opening up
the photo printed instead of opening up
the photo printed instead of opening up each try to reapply the same paradigm on
each try to reapply the same paradigm on
each try to reapply the same paradigm on a different domain you try to work on an
a different domain you try to work on an
a different domain you try to work on an instant cameras for movies which right
instant cameras for movies which right
instant cameras for movies which right now sons sounds you know scaring Leah
now sons sounds you know scaring Leah
now sons sounds you know scaring Leah like a great-grandfather of snapchat a
like a great-grandfather of snapchat a
like a great-grandfather of snapchat a physical one
physical one
physical one but back then was pretty
but back then was pretty
but back then was pretty counterintuitive you burn 600 million
counterintuitive you burn 600 million
counterintuitive you burn 600 million the product was a bust
the product was a bust
the product was a bust and unfortunately in 82 we was removed
and unfortunately in 82 we was removed
and unfortunately in 82 we was removed as a CEO of the company that he created
as a CEO of the company that he created
as a CEO of the company that he created by his board
by his board
by his board but even after LAN was gone
but even after LAN was gone
but even after LAN was gone groupthink remained and five years
groupthink remained and five years
groupthink remained and five years afterwards the new CEO said film will
afterwards the new CEO said film will
afterwards the new CEO said film will always be the epicenter of photography
always be the epicenter of photography
always be the epicenter of photography and we know better because we invented
and we know better because we invented
and we know better because we invented this thing and when a young collie and
this thing and when a young collie and
this thing and when a young collie and Koski you might know into being the
Koski you might know into being the
Koski you might know into being the later inventor of Sony Playstation
later inventor of Sony Playstation
later inventor of Sony Playstation desperately tried to pitch him the idea
desperately tried to pitch him the idea
desperately tried to pitch him the idea of transitioning the company into its
of transitioning the company into its
of transitioning the company into its digital phase the CEO replied and I’m
digital phase the CEO replied and I’m
digital phase the CEO replied and I’m quoting I don’t know if I should fire
quoting I don’t know if I should fire
quoting I don’t know if I should fire you or punch you in the nose so I’m not
you or punch you in the nose so I’m not
you or punch you in the nose so I’m not gonna lie to you I love this slide and
gonna lie to you I love this slide and
gonna lie to you I love this slide and really represented that innovation most
really represented that innovation most
really represented that innovation most of the time is an uphill run it’s really
of the time is an uphill run it’s really
of the time is an uphill run it’s really tough this is the first example and he
tough this is the first example and he
tough this is the first example and he created a false negative so a company
created a false negative so a company
created a false negative so a company like Polaroid or a Nokia or Motorola
like Polaroid or a Nokia or Motorola
like Polaroid or a Nokia or Motorola many other that didn’t recognize an
many other that didn’t recognize an
many other that didn’t recognize an opportunity but group a group thing and
opportunity but group a group thing and
opportunity but group a group thing and ideas selection also generate false
ideas selection also generate false
ideas selection also generate false positive and this is the second example
positive and this is the second example
positive and this is the second example regarding these two gentlemen Steve Jobs
regarding these two gentlemen Steve Jobs
regarding these two gentlemen Steve Jobs and Jeff Bezos
and Jeff Bezos
and Jeff Bezos to the brightest mind of our generation
to the brightest mind of our generation
to the brightest mind of our generation or of any generation for that matter to
or of any generation for that matter to
or of any generation for that matter to great lateral thinkers innovators and
great lateral thinkers innovators and
great lateral thinkers innovators and interpreters that fail spectacularly in
interpreters that fail spectacularly in
interpreters that fail spectacularly in predicting the future of a product they
predicting the future of a product they
predicting the future of a product they define the second biggest thing after
define the second biggest thing after
define the second biggest thing after Internet and a product so cool they
Internet and a product so cool they
Internet and a product so cool they would have had CDs build around it the
would have had CDs build around it the
would have had CDs build around it the product was this one the Segway it was
product was this one the Segway it was
product was this one the Segway it was released in 2001 it was supposed to be
released in 2001 it was supposed to be
released in 2001 it was supposed to be selling at 30,000 pieces a month but
selling at 30,000 pieces a month but
selling at 30,000 pieces a month but after twenty one month and on even 6,000
after twenty one month and on even 6,000
after twenty one month and on even 6,000 pieces sold the company decided to cut
pieces sold the company decided to cut
pieces sold the company decided to cut recall their product for engineering
recall their product for engineering
recall their product for engineering problem
problem
problem so why jobs and bases despite being so
so why jobs and bases despite being so
so why jobs and bases despite being so brilliant God is so wrong with the
brilliant God is so wrong with the
brilliant God is so wrong with the Segway it turns out that there are three
Segway it turns out that there are three
Segway it turns out that there are three fundamental dimension of innovation and
fundamental dimension of innovation and
fundamental dimension of innovation and they all need to play together the first
they all need to play together the first
they all need to play together the first one is with the second one is debt and
one is with the second one is debt and
one is with the second one is debt and the third one is volume with regards
the third one is volume with regards
the third one is volume with regards lateral thinking and how broad and
lateral thinking and how broad and
lateral thinking and how broad and diverse our mindset could get when
diverse our mindset could get when
diverse our mindset could get when approaching a fact a problem or an
approaching a fact a problem or an
approaching a fact a problem or an opportunity how different we might think
opportunity how different we might think
opportunity how different we might think right and this is not just philosophy
right and this is not just philosophy
right and this is not just philosophy Albert Einstein discovered relativity
Albert Einstein discovered relativity
Albert Einstein discovered relativity not by running experiment that were
not by running experiment that were
not by running experiment that were never attempted before but by rereading
never attempted before but by rereading
never attempted before but by rereading and rerunning existing experience
and rerunning existing experience
and rerunning existing experience experiment with a different mindset it
experiment with a different mindset it
experiment with a different mindset it was thinking of imagining of chasing a
was thinking of imagining of chasing a
was thinking of imagining of chasing a beam of light and the good news is we
beam of light and the good news is we
beam of light and the good news is we don’t need to be Albert Einstein to
don’t need to be Albert Einstein to
don’t need to be Albert Einstein to great be great lateral thinkers it turns
great be great lateral thinkers it turns
great be great lateral thinkers it turns out that we can ignite our ability a
out that we can ignite our ability a
out that we can ignite our ability a trigger our ability to innovate and
trigger our ability to innovate and
trigger our ability to innovate and through lateral thinking by doing
through lateral thinking by doing
through lateral thinking by doing concrete things like emerging ourselves
concrete things like emerging ourselves
concrete things like emerging ourselves in different domains like living abroad
in different domains like living abroad
in different domains like living abroad for a few years or even better by
for a few years or even better by
for a few years or even better by nurturing our love for art and I know it
nurturing our love for art and I know it
nurturing our love for art and I know it sounds too cool to be true but another
sounds too cool to be true but another
sounds too cool to be true but another study on every Nobel Prize winner for
study on every Nobel Prize winner for
study on every Nobel Prize winner for science from 1901 to 2005 showed clearly
science from 1901 to 2005 showed clearly
science from 1901 to 2005 showed clearly that the biggest and basically only
that the biggest and basically only
that the biggest and basically only difference between those great
difference between those great
difference between those great accomplished scientists who won the
accomplished scientists who won the
accomplished scientists who won the Nobel Prize and those who never did was
Nobel Prize and those who never did was
Nobel Prize and those who never did was not the knowledge of the domain but was
not the knowledge of the domain but was
not the knowledge of the domain but was indeed there how active they were in art
indeed there how active they were in art
indeed there how active they were in art so I’m telling you if you’re a scientist
so I’m telling you if you’re a scientist
so I’m telling you if you’re a scientist and a magician or some sort of performer
and a magician or some sort of performer
and a magician or some sort of performer rock in the stage you have 22 times more
rock in the stage you have 22 times more
rock in the stage you have 22 times more chances of winning a Nobel price and the
chances of winning a Nobel price and the
chances of winning a Nobel price and the same result was shown when every great
same result was shown when every great
same result was shown when every great entrepreneur in Silicon Valley was
entrepreneur in Silicon Valley was
entrepreneur in Silicon Valley was assessed art really seemed to be at the
assessed art really seemed to be at the
assessed art really seemed to be at the beginning of lateral thinking and
beginning of lateral thinking and
beginning of lateral thinking and innovation but the interpreters the
innovation but the interpreters the
innovation but the interpreters the scientists and and Einstein tell us a
scientists and and Einstein tell us a
scientists and and Einstein tell us a story also of the second dimension which
story also of the second dimension which
story also of the second dimension which is depth how well you know your domain
is depth how well you know your domain
is depth how well you know your domain meaning in order to make the most out of
meaning in order to make the most out of
meaning in order to make the most out of your lateral thinking you better be sure
your lateral thinking you better be sure
your lateral thinking you better be sure that you know what you’re trying to
that you know what you’re trying to
that you know what you’re trying to innovate otherwise you will get it wrong
innovate otherwise you will get it wrong
innovate otherwise you will get it wrong and this was probably the main problem
and this was probably the main problem
and this was probably the main problem with job and vases regarding the Segway
with job and vases regarding the Segway
with job and vases regarding the Segway they might have been and be great
they might have been and be great
they might have been and be great interpreters and lateral thinker but
interpreters and lateral thinker but
interpreters and lateral thinker but begged and didn’t know enough about the
begged and didn’t know enough about the
begged and didn’t know enough about the domain that we’re trying to innovate
domain that we’re trying to innovate
domain that we’re trying to innovate which was traveling transportation third
which was traveling transportation third
which was traveling transportation third dimension perhaps the most important of
dimension perhaps the most important of
dimension perhaps the most important of them all volume the amount of action
them all volume the amount of action
them all volume the amount of action that we take towards innovation now we
that we take towards innovation now we
that we take towards innovation now we all know that there’s a trade-off
all know that there’s a trade-off
all know that there’s a trade-off between quantity and quality that in
between quantity and quality that in
between quantity and quality that in order to achieve extreme quality we need
order to achieve extreme quality we need
order to achieve extreme quality we need to quit fool around and focus on that
to quit fool around and focus on that
to quit fool around and focus on that one thing again and again and again to
one thing again and again and again to
one thing again and again and again to accomplishment perfection right wrong
accomplishment perfection right wrong
accomplishment perfection right wrong when it comes about idea generation
when it comes about idea generation
when it comes about idea generation quantity is the only predictable path
quantity is the only predictable path
quantity is the only predictable path words quality Thomas Edison in order to
words quality Thomas Edison in order to
words quality Thomas Edison in order to create a handful of innovation that
create a handful of innovation that
create a handful of innovation that should change a life forever
should change a life forever
should change a life forever he filed two thousand three hundred and
he filed two thousand three hundred and
he filed two thousand three hundred and thirty two patents worldwide and more
thirty two patents worldwide and more
thirty two patents worldwide and more than 1900 in US alone including this the
than 1900 in US alone including this the
than 1900 in US alone including this the creepiest talking doll
creepiest talking doll
creepiest talking doll ever conceived and luckily for mr.
ever conceived and luckily for mr.
ever conceived and luckily for mr. Edison or for any one of us history
Edison or for any one of us history
Edison or for any one of us history doesn’t judge you for your failure or
doesn’t judge you for your failure or
doesn’t judge you for your failure or for your lows you judge you for your
for your lows you judge you for your
for your lows you judge you for your highest and I’m not just saying the
highest and I’m not just saying the
highest and I’m not just saying the least you know goes on and on and on
least you know goes on and on and on
least you know goes on and on and on look at land 533 still the second in in
look at land 533 still the second in in
look at land 533 still the second in in history of us for two great inventions
history of us for two great inventions
history of us for two great inventions and what I’m saying is not that
and what I’m saying is not that
and what I’m saying is not that innovation it’s the number games so the
innovation it’s the number games so the
innovation it’s the number games so the more you try it the more chances you
more you try it the more chances you
more you try it the more chances you have it to get it right one but that is
have it to get it right one but that is
have it to get it right one but that is exist a positive correlation between the
exist a positive correlation between the
exist a positive correlation between the quantity of your action and the average
quantity of your action and the average
quantity of your action and the average quality of your output in other words
quality of your output in other words
quality of your output in other words you will reach your highest quality in
you will reach your highest quality in
you will reach your highest quality in the period in which you are more active
the period in which you are more active
the period in which you are more active if you want to know that that point on
if you want to know that that point on
if you want to know that that point on the left is Vagner and it pulled it off
the left is Vagner and it pulled it off
the left is Vagner and it pulled it off because of propaganda and regime that’s
because of propaganda and regime that’s
because of propaganda and regime that’s pretty obvious and this is so important
pretty obvious and this is so important
pretty obvious and this is so important because when you were terrified of
because when you were terrified of
because when you were terrified of failure as we were saying basically you
failure as we were saying basically you
failure as we were saying basically you kill innovation and this is so perverse
kill innovation and this is so perverse
kill innovation and this is so perverse if you don’t try there’s no chance in
if you don’t try there’s no chance in
if you don’t try there’s no chance in hell you can get to a great result why
hell you can get to a great result why
hell you can get to a great result why am I telling you this
am I telling you this
am I telling you this and why now it goes right now and I and
and why now it goes right now and I and
and why now it goes right now and I and we’ve said before evolution is cyclical
we’ve said before evolution is cyclical
we’ve said before evolution is cyclical and digital evolution especially and we
and digital evolution especially and we
and digital evolution especially and we are on a verge of a new change of a new
are on a verge of a new change of a new
are on a verge of a new change of a new paradigm and this is going to reshape
paradigm and this is going to reshape
paradigm and this is going to reshape what we know about digital is gonna be a
what we know about digital is gonna be a
what we know about digital is gonna be a Renaissance much more closer to what he
Renaissance much more closer to what he
Renaissance much more closer to what he was these original promises internet and
was these original promises internet and
was these original promises internet and digital will cease to be a centralized
digital will cease to be a centralized
digital will cease to be a centralized game for you and will become a much much
game for you and will become a much much
game for you and will become a much much more distributed participated and
more distributed participated and
more distributed participated and interpret aerial game for anyone who
interpret aerial game for anyone who
interpret aerial game for anyone who wants to join this is gonna this is
wants to join this is gonna this is
wants to join this is gonna this is called blockchain and IOC we don’t have
called blockchain and IOC we don’t have
called blockchain and IOC we don’t have time to go into details but I’ll be
time to go into details but I’ll be
time to go into details but I’ll be pleased if you want to if you want to
pleased if you want to if you want to
pleased if you want to if you want to reach out please do but what I want to
reach out please do but what I want to
reach out please do but what I want to tell you
tell you
tell you is that right now we really in this
is that right now we really in this
is that right now we really in this moment on we really have an opportunity
moment on we really have an opportunity
moment on we really have an opportunity to make a mark towards a better world
to make a mark towards a better world
to make a mark towards a better world not to work just for wealth but for
not to work just for wealth but for
not to work just for wealth but for prosperity for a bigger good a greater
prosperity for a bigger good a greater
prosperity for a bigger good a greater good and now like never before our
good and now like never before our
good and now like never before our ability of innovate and to innovate will
ability of innovate and to innovate will
ability of innovate and to innovate will draw the line between those rise and
draw the line between those rise and
draw the line between those rise and those who fall and only need to do is to
those who fall and only need to do is to
those who fall and only need to do is to debunk some dysfunctional belief the
debunk some dysfunctional belief the
debunk some dysfunctional belief the first one being that innovation it’s not
first one being that innovation it’s not
first one being that innovation it’s not a stroke of genius
a stroke of genius
a stroke of genius it’s the process it’s something that you
it’s the process it’s something that you
it’s the process it’s something that you can trigger nurture and make part of
can trigger nurture and make part of
can trigger nurture and make part of your culture and even share and look
your culture and even share and look
your culture and even share and look there are thousands of thousands of
there are thousands of thousands of
there are thousands of thousands of thousands of way in which this can be
thousands of way in which this can be
thousands of way in which this can be done and thousands of program classes
done and thousands of program classes
done and thousands of program classes books but luckily they all rely on few
books but luckily they all rely on few
books but luckily they all rely on few very simple values in principle question
very simple values in principle question
very simple values in principle question the default emerge yourself in different
the default emerge yourself in different
the default emerge yourself in different domains find new paradigm and point of
domains find new paradigm and point of
domains find new paradigm and point of view welcome criticism because it’s only
view welcome criticism because it’s only
view welcome criticism because it’s only through criticism and radical
through criticism and radical
through criticism and radical collaboration that we can kill
collaboration that we can kill
collaboration that we can kill groupthink for the companies don’t hire
groupthink for the companies don’t hire
groupthink for the companies don’t hire based on cultural fit you will you will
based on cultural fit you will you will
based on cultural fit you will you will listen you will you will hear it so much
listen you will you will hear it so much
listen you will you will hear it so much from now on like cultural fit higher
from now on like cultural fit higher
from now on like cultural fit higher based on cultural contribution because
based on cultural contribution because
based on cultural contribution because repetition might make a perfect process
repetition might make a perfect process
repetition might make a perfect process but it never makes new and most of all
but it never makes new and most of all
but it never makes new and most of all try stuff try stuff and try stuff you
try stuff try stuff and try stuff you
try stuff try stuff and try stuff you know I’ve I’ve talked about design
know I’ve I’ve talked about design
know I’ve I’ve talked about design thinking earlier on and in this
thinking earlier on and in this
thinking earlier on and in this presentation I’ve baked a few principle
presentation I’ve baked a few principle
presentation I’ve baked a few principle of them and the most important principle
of them and the most important principle
of them and the most important principle of a design thinker is designers that
of a design thinker is designers that
of a design thinker is designers that don’t think the way forward they build
don’t think the way forward they build
don’t think the way forward they build their way forward and they fail the way
their way forward and they fail the way
their way forward and they fail the way forward in other words if you don’t act
forward in other words if you don’t act
forward in other words if you don’t act it doesn’t matter how good you get it in
it doesn’t matter how good you get it in
it doesn’t matter how good you get it in the first place there’s no chance in
the first place there’s no chance in
the first place there’s no chance in which you can reach anything and I know
which you can reach anything and I know
which you can reach anything and I know it’s tough I know it’s gonna be an
it’s tough I know it’s gonna be an
it’s tough I know it’s gonna be an uphill run and that’s why I want to
uphill run and that’s why I want to
uphill run and that’s why I want to share in a conclusion one of the
share in a conclusion one of the
share in a conclusion one of the triggers that really helped me make that
triggers that really helped me make that
triggers that really helped me make that decision and this goes back on the
decision and this goes back on the
decision and this goes back on the unreasonable man or women that I’ve
unreasonable man or women that I’ve
unreasonable man or women that I’ve asked before and these four
asked before and these four
asked before and these four George Barna Shaw he says that the
George Barna Shaw he says that the
George Barna Shaw he says that the reasonable man is the one that adapts
reasonable man is the one that adapts
reasonable man is the one that adapts himself to the world and the
himself to the world and the
himself to the world and the unreasonable man is the one that
unreasonable man is the one that
unreasonable man is the one that persists in China adapting the world’s
persists in China adapting the world’s
persists in China adapting the world’s to himself and therefore all progress
to himself and therefore all progress
to himself and therefore all progress depends on the unreasonable man thank
depends on the unreasonable man thank
depends on the unreasonable man thank you very much
you very much
you very much [Applause]
”
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