I would like to start by explain what storytelling is it is the art of telling
storytelling is it is the art of telling
storytelling is it is the art of telling sharing stories as persuasive
sharing stories as persuasive
sharing stories as persuasive communication strategies specifically
communication strategies specifically
communication strategies specifically within political economic and business
within political economic and business
within political economic and business areas technological startup a technology
areas technological startup a technology
areas technological startup a technology startup is a technology startups are
startup is a technology startups are
startup is a technology startups are companies often starting with a very
companies often starting with a very
companies often starting with a very little capital and in order to become
little capital and in order to become
little capital and in order to become useful or productive they need to
useful or productive they need to
useful or productive they need to achieve the initial critical mass
achieve the initial critical mass
achieve the initial critical mass otherwise shortly after their lunch as
otherwise shortly after their lunch as
otherwise shortly after their lunch as often happens they may die this is why
often happens they may die this is why
often happens they may die this is why mostly of the budget or start a trace to
mostly of the budget or start a trace to
mostly of the budget or start a trace to start the business up is used in online
start the business up is used in online
start the business up is used in online offline marketing activities several
offline marketing activities several
offline marketing activities several marketing strategies a large percentage
marketing strategies a large percentage
marketing strategies a large percentage of companies of startup companies focus
of companies of startup companies focus
of companies of startup companies focus the communication strategy on the
the communication strategy on the
the communication strategy on the product how the product is useful yes
product how the product is useful yes
product how the product is useful yes revolutionary technology advanced said
revolutionary technology advanced said
revolutionary technology advanced said etc and this is definitely the most used
etc and this is definitely the most used
etc and this is definitely the most used way the easier way to promote our
way the easier way to promote our
way the easier way to promote our product companies and the most elevated
product companies and the most elevated
product companies and the most elevated by the community as well a very little
by the community as well a very little
by the community as well a very little part of startups focus the communication
part of startups focus the communication
part of startups focus the communication strategy on something totally different
strategy on something totally different
strategy on something totally different basically they they base the
basically they they base the
basically they they base the communication strategy on storytelling
communication strategy on storytelling
communication strategy on storytelling so they don’t use to speak about the
so they don’t use to speak about the
so they don’t use to speak about the to promote the product this is because
to promote the product this is because
to promote the product this is because if you this is because telling a good
if you this is because telling a good
if you this is because telling a good business story stimulates feelings in in
business story stimulates feelings in in
business story stimulates feelings in in people because it carries ambitious
people because it carries ambitious
people because it carries ambitious ambition visions difficulties it see
ambition visions difficulties it see
ambition visions difficulties it see that see that see there are only things
that see that see there are only things
that see that see there are only things that human story can can hold to better
that human story can can hold to better
that human story can can hold to better understand it what I’m saying I would
understand it what I’m saying I would
understand it what I’m saying I would like to to have to play a game with you
like to to have to play a game with you
like to to have to play a game with you now it’s a game that power downloaded to
now it’s a game that power downloaded to
now it’s a game that power downloaded to me Paulo value is the HR director of the
me Paulo value is the HR director of the
me Paulo value is the HR director of the World Economic Forum and the author of
World Economic Forum and the author of
World Economic Forum and the author of the book la basura de su chess so it’s a
the book la basura de su chess so it’s a
the book la basura de su chess so it’s a very simple game is just a question the
very simple game is just a question the
very simple game is just a question the question is which characteristics
question is which characteristics
question is which characteristics leaders should have so try to think in
leaders should have so try to think in
leaders should have so try to think in 10 seconds the first three
10 seconds the first three
10 seconds the first three characteristics that for you a person
characteristics that for you a person
characteristics that for you a person must have to be the final leader
I’m sure that no one of you thought the
I’m sure that no one of you thought the most intelligent the one with more
most intelligent the one with more
most intelligent the one with more degrees the richest but I’m sure that
degrees the richest but I’m sure that
degrees the richest but I’m sure that every single one of you thought about
every single one of you thought about
every single one of you thought about the values so ambition sense of duty
responsibility persistence etc the same
responsibility persistence etc the same mechanism you can apply you can the same
mechanism you can apply you can the same
mechanism you can apply you can the same mecca’s mechanism is it run for a
mecca’s mechanism is it run for a
mecca’s mechanism is it run for a product if you are able to build around
product if you are able to build around
product if you are able to build around the product the right values you are
the product the right values you are
the product the right values you are able to lead your product to became a
able to lead your product to became a
able to lead your product to became a leader the storytelling has created new
leader the storytelling has created new
leader the storytelling has created new professional figure they discuss
professional figure they discuss
professional figure they discuss superstar CEO this is because when you
superstar CEO this is because when you
superstar CEO this is because when you speak about your story when you speak
speak about your story when you speak
speak about your story when you speak about your values about your mission you
about your values about your mission you
about your values about your mission you are able to touch the heart of the
are able to touch the heart of the
are able to touch the heart of the people and only a human can could be
people and only a human can could be
people and only a human can could be this and not a product both the
this and not a product both the
this and not a product both the strategies are good because both the
strategies are good because both the
strategies are good because both the strategies will lead you to increase the
strategies will lead you to increase the
strategies will lead you to increase the number of users for your product but
number of users for your product but
number of users for your product but thanks to the storytelling you are able
thanks to the storytelling you are able
thanks to the storytelling you are able the storytelling allows you to engage
the storytelling allows you to engage
the storytelling allows you to engage more people while investing less money
more people while investing less money
more people while investing less money back with two results the first is in
back with two results the first is in
back with two results the first is in the first angle you are going to create
the first angle you are going to create
the first angle you are going to create a group of people that love you in the
a group of people that love you in the
a group of people that love you in the other hand that you are going to create
other hand that you are going to create
other hand that you are going to create a group of people that hate you haters
a group of people that hate you haters
a group of people that hate you haters and it’s normal because human use
and it’s normal because human use
and it’s normal because human use unfortunately to divide the opinion even
unfortunately to divide the opinion even
unfortunately to divide the opinion even Jesus Christ as a ters but if you are
Jesus Christ as a ters but if you are
Jesus Christ as a ters but if you are able to manage the haters there could be
able to manage the haters there could be
able to manage the haters there could be a very important asset for your company
a very important asset for your company
a very important asset for your company because they create debate and so they
because they create debate and so they
because they create debate and so they can help you to reach more people
can help you to reach more people
can help you to reach more people additionally when the entrepreneur is
additionally when the entrepreneur is
additionally when the entrepreneur is able to reach the goals and to grow up
able to reach the goals and to grow up
able to reach the goals and to grow up with his companies they have done
with his companies they have done
with his companies they have done nothing but they turn em to a hero
nothing but they turn em to a hero
nothing but they turn em to a hero thanks a lot
thanks a lot
thanks a lot [Applause]
”
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