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Why are billion dollar brands chasing intimacy? | Robert Collier | TEDxBuffalo


castaway stars Tom Hanks as a FedEx

castaway stars Tom Hanks as a FedEx employee who’s been stranded on a desert

employee who’s been stranded on a desert

employee who’s been stranded on a desert island for four years

island for four years

island for four years after his plane crashes in the Pacific

after his plane crashes in the Pacific

after his plane crashes in the Pacific Ocean a blood-smeared volleyball which

Ocean a blood-smeared volleyball which

Ocean a blood-smeared volleyball which makes the appearance of a face becomes

makes the appearance of a face becomes

makes the appearance of a face becomes his only friend he names it Wilson and

his only friend he names it Wilson and

his only friend he names it Wilson and he talks to it for the four years he’s

he talks to it for the four years he’s

he talks to it for the four years he’s on the island he makes a makeshift raft

on the island he makes a makeshift raft

on the island he makes a makeshift raft to finally escape the island with Wilson

to finally escape the island with Wilson

to finally escape the island with Wilson strapped in as they go through a

strapped in as they go through a

strapped in as they go through a horrible storm together in the most

horrible storm together in the most

horrible storm together in the most dramatic scene in the entire movie Tom

dramatic scene in the entire movie Tom

dramatic scene in the entire movie Tom Hanks wakes up after the storm clears to

Hanks wakes up after the storm clears to

Hanks wakes up after the storm clears to realize that Wilson’s no longer on the

realize that Wilson’s no longer on the

realize that Wilson’s no longer on the makeshift raft so he jumps into the sea

makeshift raft so he jumps into the sea

makeshift raft so he jumps into the sea and he tries to save Wilson only to

and he tries to save Wilson only to

and he tries to save Wilson only to realize he’s too far Tom Hanks cries out

realize he’s too far Tom Hanks cries out

realize he’s too far Tom Hanks cries out well and if you have a heart you feel

well and if you have a heart you feel

well and if you have a heart you feel bad for the guy

bad for the guy

bad for the guy like but even teared up a bit and then

like but even teared up a bit and then

like but even teared up a bit and then you realize he literally risked his life

you realize he literally risked his life

you realize he literally risked his life to save a volleyball with blood smeared

to save a volleyball with blood smeared

to save a volleyball with blood smeared eyeballs on it it’s ridiculous

eyeballs on it it’s ridiculous

eyeballs on it it’s ridiculous in an age were we’re more connected than

in an age were we’re more connected than

in an age were we’re more connected than ever people actually report feeling more

ever people actually report feeling more

ever people actually report feeling more disconnected 72% of people report

disconnected 72% of people report

disconnected 72% of people report feeling lonely or isolated even when

feeling lonely or isolated even when

feeling lonely or isolated even when surrounded by family and friends what’s

surrounded by family and friends what’s

surrounded by family and friends what’s interesting is that Tom Hanks was forced

interesting is that Tom Hanks was forced

interesting is that Tom Hanks was forced into isolation where we’ve created our

into isolation where we’ve created our

into isolation where we’ve created our own in fact I’d argue we created our own

own in fact I’d argue we created our own

own in fact I’d argue we created our own Wilsons don’t believe me look at your

Wilsons don’t believe me look at your

Wilsons don’t believe me look at your phones look at the way you talk and

phones look at the way you talk and

phones look at the way you talk and interact with them look at the way we

interact with them look at the way we

interact with them look at the way we constantly keep them close within arm’s

constantly keep them close within arm’s

constantly keep them close within arm’s reach either in our hands or in our

reach either in our hands or in our

reach either in our hands or in our pockets look at the way we freaked out

pockets look at the way we freaked out

pockets look at the way we freaked out if it looks like we’re going to drop it

if it looks like we’re going to drop it

if it looks like we’re going to drop it or lose it we’ve created our own

or lose it we’ve created our own

or lose it we’ve created our own Wilson’s so why is it when we’re more

Wilson’s so why is it when we’re more

Wilson’s so why is it when we’re more connected than ever people actually feel

connected than ever people actually feel

connected than ever people actually feel more ice

more ice

more ice well for one technology has increased in

well for one technology has increased in

well for one technology has increased in an incredibly rapid rate invading every

an incredibly rapid rate invading every

an incredibly rapid rate invading every aspect of our lives it’s in our cars set

aspect of our lives it’s in our cars set

aspect of our lives it’s in our cars set our bedrooms and it even invades our

our bedrooms and it even invades our

our bedrooms and it even invades our mental space also technology has made it

mental space also technology has made it

mental space also technology has made it so that we have an abundance of options

so that we have an abundance of options

so that we have an abundance of options often overwhelming our sense of what to

often overwhelming our sense of what to

often overwhelming our sense of what to do next and our sense of what to choose

do next and our sense of what to choose

do next and our sense of what to choose so what drives this crazy behavior what

so what drives this crazy behavior what

so what drives this crazy behavior what drives us to create best friends that

drives us to create best friends that

drives us to create best friends that have bones in a word intimacy intimacy

have bones in a word intimacy intimacy

have bones in a word intimacy intimacy is the same human desire that drives you

is the same human desire that drives you

is the same human desire that drives you and I to create bones that are best

and I to create bones that are best

and I to create bones that are best friends it’s the same human desire that

friends it’s the same human desire that

friends it’s the same human desire that drives Tom Hanks to create a best friend

drives Tom Hanks to create a best friend

drives Tom Hanks to create a best friend out of a cell phone now I’m not talking

out of a cell phone now I’m not talking

out of a cell phone now I’m not talking about the sexual kind of intimacy I’m

about the sexual kind of intimacy I’m

about the sexual kind of intimacy I’m talking about the desire to be known to

talking about the desire to be known to

talking about the desire to be known to be seen and to interact on a deep level

be seen and to interact on a deep level

be seen and to interact on a deep level so what is intimacy

so what is intimacy

so what is intimacy well modern-day definitions state that

well modern-day definitions state that

well modern-day definitions state that intimacy is a closeness or familiarity

intimacy is a closeness or familiarity

intimacy is a closeness or familiarity in a relationship but to truly know what

in a relationship but to truly know what

in a relationship but to truly know what intimacy means we have to go back to its

intimacy means we have to go back to its

intimacy means we have to go back to its roots

roots

roots intimacy is derived from the Latin root

intimacy is derived from the Latin root

intimacy is derived from the Latin root intima meaning inner or innermost but

intima meaning inner or innermost but

intima meaning inner or innermost but I’d like to give you a simple clean and

I’d like to give you a simple clean and

I’d like to give you a simple clean and easy to remember way to define intimacy

easy to remember way to define intimacy

easy to remember way to define intimacy and that’s this intimacy is in to me see

and that’s this intimacy is in to me see

and that’s this intimacy is in to me see that sing into me that’s a union between

that sing into me that’s a union between

that sing into me that’s a union between the seer and the seen requiring both now

the seer and the seen requiring both now

the seer and the seen requiring both now this requires a level of vulnerability

this requires a level of vulnerability

this requires a level of vulnerability but the rewards are certainly there the

but the rewards are certainly there the

but the rewards are certainly there the greater the depth of intimacy the

greater the depth of intimacy the

greater the depth of intimacy the stronger the relationship oftentimes the

stronger the relationship oftentimes the

stronger the relationship oftentimes the person that your most intimate with is

person that your most intimate with is

person that your most intimate with is the person that you have the best

the person that you have the best

the person that you have the best relationship with that’s your spouse

relationship with that’s your spouse

relationship with that’s your spouse but your bestfriend your parents every

but your bestfriend your parents every

but your bestfriend your parents every human relationship requires intimacy and

human relationship requires intimacy and

human relationship requires intimacy and without it it simply fades or declines

without it it simply fades or declines

without it it simply fades or declines as an entrepreneur I find the greatest

as an entrepreneur I find the greatest

as an entrepreneur I find the greatest lack of intimacy in business the

lack of intimacy in business the

lack of intimacy in business the volleyball is a product of business that

volleyball is a product of business that

volleyball is a product of business that cellphone in your pocket is a positive

cellphone in your pocket is a positive

cellphone in your pocket is a positive in a business where you’re watching this

in a business where you’re watching this

in a business where you’re watching this from right now is a product of business

from right now is a product of business

from right now is a product of business but let me ask you a question when you

but let me ask you a question when you

but let me ask you a question when you go to work do you truly feel like you

go to work do you truly feel like you

go to work do you truly feel like you can be seen as yourself no so why does

can be seen as yourself no so why does

can be seen as yourself no so why does this matter

this matter

this matter it matters because in an age with

it matters because in an age with

it matters because in an age with abundance of options it’s the brand that

abundance of options it’s the brand that

abundance of options it’s the brand that represents me the brand that I connect

represents me the brand that I connect

represents me the brand that I connect to is the one that I buy into in short

to is the one that I buy into in short

to is the one that I buy into in short it’s a brand that sees me that I choose

it’s a brand that sees me that I choose

it’s a brand that sees me that I choose today organizations businesses and

today organizations businesses and

today organizations businesses and entrepreneurs that prioritize intimacy

entrepreneurs that prioritize intimacy

entrepreneurs that prioritize intimacy will become the default choice in the

will become the default choice in the

will become the default choice in the new intimacy economy intimacy allows you

new intimacy economy intimacy allows you

new intimacy economy intimacy allows you to become the obvious choice in a world

to become the obvious choice in a world

to become the obvious choice in a world full of me toos so what if intimacy is

full of me toos so what if intimacy is

full of me toos so what if intimacy is the missing link

the missing link

the missing link what if intimacy is the missing link to

what if intimacy is the missing link to

what if intimacy is the missing link to attract the greatest number of customers

attract the greatest number of customers

attract the greatest number of customers that feel like they can’t live without

that feel like they can’t live without

that feel like they can’t live without what it is that you sell

what it is that you sell

what it is that you sell what if intimacy is the missing

what if intimacy is the missing

what if intimacy is the missing ingredient as an artist or an

ingredient as an artist or an

ingredient as an artist or an entrepreneur to make a name for yourself

entrepreneur to make a name for yourself

entrepreneur to make a name for yourself and be known when there’s so many others

and be known when there’s so many others

and be known when there’s so many others doing the exact same thing

doing the exact same thing

doing the exact same thing what if intimacy is the missing

what if intimacy is the missing

what if intimacy is the missing principle to not only ensure that your

principle to not only ensure that your

principle to not only ensure that your team performs the best that they can but

team performs the best that they can but

team performs the best that they can but that people actually want to work with

that people actually want to work with

that people actually want to work with you I’d like to share a story how I

you I’d like to share a story how I

you I’d like to share a story how I stumbled across this discovery that’s a

stumbled across this discovery that’s a

stumbled across this discovery that’s a picture of me when I was 28 years old

picture of me when I was 28 years old

picture of me when I was 28 years old it’s amazing how we can smile through

it’s amazing how we can smile through

it’s amazing how we can smile through some of the most difficult periods in

some of the most difficult periods in

some of the most difficult periods in our life

six months prior my dad had a double

six months prior my dad had a double lung transplant surgery he had already

lung transplant surgery he had already

lung transplant surgery he had already said goodbye to the world he had an

said goodbye to the world he had an

said goodbye to the world he had an autoimmune disease that rendered his

autoimmune disease that rendered his

autoimmune disease that rendered his lungs useless but the doctors said that

lungs useless but the doctors said that

lungs useless but the doctors said that he required a surgery emergency in order

he required a surgery emergency in order

he required a surgery emergency in order to save his life when the doctors

to save his life when the doctors

to save his life when the doctors cracked open his chest on the operating

cracked open his chest on the operating

cracked open his chest on the operating table they said he would be dead within

table they said he would be dead within

table they said he would be dead within 48 hours had he not had surgery that day

48 hours had he not had surgery that day

48 hours had he not had surgery that day stressed out living in another state I

stressed out living in another state I

stressed out living in another state I relocated back to my parents home with

relocated back to my parents home with

relocated back to my parents home with the intention of helping out around the

the intention of helping out around the

the intention of helping out around the house and it was in that house and my

house and it was in that house and my

house and it was in that house and my business was formed tired of going and

business was formed tired of going and

business was formed tired of going and networking events that just felt salesy

networking events that just felt salesy

networking events that just felt salesy and leaving like I didn’t feel a genuine

and leaving like I didn’t feel a genuine

and leaving like I didn’t feel a genuine connection with anybody I met I decided

connection with anybody I met I decided

connection with anybody I met I decided to start my own I created a dinner for

to start my own I created a dinner for

to start my own I created a dinner for entrepreneurs instead of hosting it at

entrepreneurs instead of hosting it at

entrepreneurs instead of hosting it at some venue I invited people into my

some venue I invited people into my

some venue I invited people into my parents home instead of having finger

parents home instead of having finger

parents home instead of having finger foods we sat down together we had a

foods we sat down together we had a

foods we sat down together we had a delicious four-course meal provided by a

delicious four-course meal provided by a

delicious four-course meal provided by a private chef in addition to asking

private chef in addition to asking

private chef in addition to asking professional questions I had each person

professional questions I had each person

professional questions I had each person answer personal questions questions like

answer personal questions questions like

answer personal questions questions like what’s one thing that no one here knows

what’s one thing that no one here knows

what’s one thing that no one here knows about you and what’s something you’re so

about you and what’s something you’re so

about you and what’s something you’re so embarrassed about that you wouldn’t want

embarrassed about that you wouldn’t want

embarrassed about that you wouldn’t want to tell your mom the answers were

to tell your mom the answers were

to tell your mom the answers were incredible from one mother sharing for

incredible from one mother sharing for

incredible from one mother sharing for the first time that she actually had two

the first time that she actually had two

the first time that she actually had two children one that she had to give up for

children one that she had to give up for

children one that she had to give up for adoption at birth and she hadn’t seen

adoption at birth and she hadn’t seen

adoption at birth and she hadn’t seen since – one woman sharing about on her

since – one woman sharing about on her

since – one woman sharing about on her first date she was twerking and she

first date she was twerking and she

first date she was twerking and she ended up throwing up all over a day

ended up throwing up all over a day

ended up throwing up all over a day and how that date became her husband the

and how that date became her husband the

and how that date became her husband the insights that we received from this

insights that we received from this

insights that we received from this entire experience allowed us to

entire experience allowed us to

entire experience allowed us to genuinely connect with each other to

genuinely connect with each other to

genuinely connect with each other to truly feel supported and to grow each

truly feel supported and to grow each

truly feel supported and to grow each other’s businesses now my business

other’s businesses now my business

other’s businesses now my business entrepreneurs dinner caters to an

entrepreneurs dinner caters to an

entrepreneurs dinner caters to an international audience we’re expanding

international audience we’re expanding

international audience we’re expanding to different cities around the country

to different cities around the country

to different cities around the country and intimacy is a universal principle

and intimacy is a universal principle

and intimacy is a universal principle that allows my business become the

that allows my business become the

that allows my business become the obvious choice in a world full of me

obvious choice in a world full of me

obvious choice in a world full of me toos that’s intimacy in my dad he’s

toos that’s intimacy in my dad he’s

toos that’s intimacy in my dad he’s recovering well in fact this week he’s

recovering well in fact this week he’s

recovering well in fact this week he’s on Capitol Hill sharing his story with

on Capitol Hill sharing his story with

on Capitol Hill sharing his story with members of Congress and doctors so that

members of Congress and doctors so that

members of Congress and doctors so that he can leave a legacy for others as well

he can leave a legacy for others as well

he can leave a legacy for others as well [Applause]

so sure it worked for my business but I

so sure it worked for my business but I wondered if it worked for other big

wondered if it worked for other big

wondered if it worked for other big businesses now most of you know the

businesses now most of you know the

businesses now most of you know the story of Apple what most of you don’t

story of Apple what most of you don’t

story of Apple what most of you don’t know is the story of Mike Markkula who’s

know is the story of Mike Markkula who’s

know is the story of Mike Markkula who’s Mike Markkula he was Apple employee

Mike Markkula he was Apple employee

Mike Markkula he was Apple employee number three behind Steve Wozniak and

number three behind Steve Wozniak and

number three behind Steve Wozniak and Steve Jobs in fact Steve Wozniak said

Steve Jobs in fact Steve Wozniak said

Steve Jobs in fact Steve Wozniak said that Mike Markkula was more critical to

that Mike Markkula was more critical to

that Mike Markkula was more critical to their success than both Steve Jobs and

their success than both Steve Jobs and

their success than both Steve Jobs and he were so what do you do Mike Markkula

he were so what do you do Mike Markkula

he were so what do you do Mike Markkula helped to manage the company he hired

helped to manage the company he hired

helped to manage the company he hired Apple’s first CEO and he made a personal

Apple’s first CEO and he made a personal

Apple’s first CEO and he made a personal investment of $250,000 in exchange for a

investment of $250,000 in exchange for a

investment of $250,000 in exchange for a 30% stake that 30% stake became worth

30% stake that 30% stake became worth

30% stake that 30% stake became worth over 200 million dollars at the time of

over 200 million dollars at the time of

over 200 million dollars at the time of their IPO but that wasn’t his biggest

their IPO but that wasn’t his biggest

their IPO but that wasn’t his biggest contribution Mike Markkula

contribution Mike Markkula

contribution Mike Markkula biggest contribution was the Apple

biggest contribution was the Apple

biggest contribution was the Apple marketing philosophy that he wrote when

marketing philosophy that he wrote when

marketing philosophy that he wrote when they were just becoming incorporated the

they were just becoming incorporated the

they were just becoming incorporated the Apple marketing philosophy laid the

Apple marketing philosophy laid the

Apple marketing philosophy laid the groundwork for how Apple would be

groundwork for how Apple would be

groundwork for how Apple would be marketed for the next three decades the

marketed for the next three decades the

marketed for the next three decades the first point Apple would have an intimate

first point Apple would have an intimate

first point Apple would have an intimate connection with their customers feelings

connection with their customers feelings

connection with their customers feelings he wrote Apple would understand our

he wrote Apple would understand our

he wrote Apple would understand our customers feelings better than anybody

customers feelings better than anybody

customers feelings better than anybody else in the business for the rest of his

else in the business for the rest of his

else in the business for the rest of his career Steve Jobs became obsessed with

career Steve Jobs became obsessed with

career Steve Jobs became obsessed with understanding his customers needs and

understanding his customers needs and

understanding his customers needs and desires better than anybody else

desires better than anybody else

desires better than anybody else period now MB LM a company that measures

period now MB LM a company that measures

period now MB LM a company that measures brand intimacy has some really

brand intimacy has some really

brand intimacy has some really interesting insights in BLM found that

interesting insights in BLM found that

interesting insights in BLM found that brands with a high level of intimacy

brands with a high level of intimacy

brands with a high level of intimacy actually could charge their customers up

actually could charge their customers up

actually could charge their customers up to 20% more if they felt the level of

to 20% more if they felt the level of

to 20% more if they felt the level of intimacy with their brand number one on

intimacy with their brand number one on

intimacy with their brand number one on their report was Apple so is it any

their report was Apple so is it any

their report was Apple so is it any wonder why Apple number one on the most

wonder why Apple number one on the most

wonder why Apple number one on the most intimate brands with the ability to

intimate brands with the ability to

intimate brands with the ability to charge their customers more

charge their customers more

charge their customers more is the most profitable country in the

is the most profitable country in the

is the most profitable country in the entire world I’d argue it’s because

entire world I’d argue it’s because

entire world I’d argue it’s because Steve Jobs and Mike Markkula understood

Steve Jobs and Mike Markkula understood

Steve Jobs and Mike Markkula understood the importance of intimacy in order to

the importance of intimacy in order to

the importance of intimacy in order to grow their businesses and it’s not just

grow their businesses and it’s not just

grow their businesses and it’s not just Apple take a look at lyft the

Apple take a look at lyft the

Apple take a look at lyft the ride-sharing app their slogan is your

ride-sharing app their slogan is your

ride-sharing app their slogan is your friend with a car encouraging people to

friend with a car encouraging people to

friend with a car encouraging people to ride in the front seat with them like a

ride in the front seat with them like a

ride in the front seat with them like a friend rather than in the back seat like

friend rather than in the back seat like

friend rather than in the back seat like a fare it’s intimacy and did you guys

a fare it’s intimacy and did you guys

a fare it’s intimacy and did you guys hear about the big change at Facebook

hear about the big change at Facebook

hear about the big change at Facebook they have a brand new mission to bring

they have a brand new mission to bring

they have a brand new mission to bring the world closer together

the world closer together

the world closer together Mark Zuckerberg announced in an

Mark Zuckerberg announced in an

Mark Zuckerberg announced in an interview with CNN he said it’s not

interview with CNN he said it’s not

interview with CNN he said it’s not simply enough to connect we need to

simply enough to connect we need to

simply enough to connect we need to bring the world closer together so if

bring the world closer together so if

bring the world closer together so if Steve Jobs and Mark Zuckerberg think

Steve Jobs and Mark Zuckerberg think

Steve Jobs and Mark Zuckerberg think that intimacy is hugely important might

that intimacy is hugely important might

that intimacy is hugely important might be something you should consider too so

be something you should consider too so

be something you should consider too so yes it works for big businesses but what

yes it works for big businesses but what

yes it works for big businesses but what about artists what about individual

about artists what about individual

about artists what about individual entrepreneurs what about the people who

entrepreneurs what about the people who

entrepreneurs what about the people who they are their business let’s take a

they are their business let’s take a

they are their business let’s take a look at one of the best performing

look at one of the best performing

look at one of the best performing artists in the world now I don’t hide my

artists in the world now I don’t hide my

artists in the world now I don’t hide my love for Beyonce I think she’s beautiful

love for Beyonce I think she’s beautiful

love for Beyonce I think she’s beautiful inside and out she’s one of the best

inside and out she’s one of the best

inside and out she’s one of the best performers in the entire world and she

performers in the entire world and she

performers in the entire world and she has this representation this embodiment

has this representation this embodiment

has this representation this embodiment of women’s empowerment that women just

of women’s empowerment that women just

of women’s empowerment that women just go crazy but she releases new music

go crazy but she releases new music

go crazy but she releases new music because of their pride for her in her

because of their pride for her in her

because of their pride for her in her album lemonade

album lemonade

album lemonade Beyonce detailed the struggles with the

Beyonce detailed the struggles with the

Beyonce detailed the struggles with the biggest challenge she’s ever faced in

biggest challenge she’s ever faced in

biggest challenge she’s ever faced in her life being cheated on by her husband

her life being cheated on by her husband

her life being cheated on by her husband jay-z now the album is this beautiful

jay-z now the album is this beautiful

jay-z now the album is this beautiful combination of a jealousy of pain of

combination of a jealousy of pain of

combination of a jealousy of pain of confusion and frankly all outraged as

confusion and frankly all outraged as

confusion and frankly all outraged as she talks about getting a bat and

she talks about getting a bat and

she talks about getting a bat and bashing it up against a car it’s I

bashing it up against a car it’s I

bashing it up against a car it’s I imagine incredibly challenging to be so

imagine incredibly challenging to be so

imagine incredibly challenging to be so open with millions and millions of

open with millions and millions of

open with millions and millions of people

people

people most people would feel like that’s

most people would feel like that’s

most people would feel like that’s something you wouldn’t talk about but

something you wouldn’t talk about but

something you wouldn’t talk about but for Beyonce it had the opposite effect

for Beyonce it had the opposite effect

for Beyonce it had the opposite effect in fact lemonade became the best-selling

in fact lemonade became the best-selling

in fact lemonade became the best-selling album in the entire world of the

album in the entire world of the

album in the entire world of the strength of her intimacy and off the

strength of her intimacy and off the

strength of her intimacy and off the strength of lemonade she turned that

strength of lemonade she turned that

strength of lemonade she turned that into a top 20 musical grossing tour of

into a top 20 musical grossing tour of

into a top 20 musical grossing tour of all time so no wonder why the Beehive is

all time so no wonder why the Beehive is

all time so no wonder why the Beehive is are called Beyonce’s followers think

are called Beyonce’s followers think

are called Beyonce’s followers think that she’s beautiful inside and out

that she’s beautiful inside and out

that she’s beautiful inside and out because they see into her and she allows

because they see into her and she allows

because they see into her and she allows them to see into and it’s not just

them to see into and it’s not just

them to see into and it’s not just because beyonce is a big artists Ellen

because beyonce is a big artists Ellen

because beyonce is a big artists Ellen DeGeneres before she was a popular TV

DeGeneres before she was a popular TV

DeGeneres before she was a popular TV show host used to have a show called

show host used to have a show called

show host used to have a show called Ellen

Ellen

Ellen in 1997 Ellen became the first lead for

in 1997 Ellen became the first lead for

in 1997 Ellen became the first lead for a TV Network series that came out is

a TV Network series that came out is

a TV Network series that came out is openly gay people weren’t having it TV

openly gay people weren’t having it TV

openly gay people weren’t having it TV network Sears refused to air the episode

network Sears refused to air the episode

network Sears refused to air the episode but today we look at Ellen as one of the

but today we look at Ellen as one of the

but today we look at Ellen as one of the most popular TV show hosts we know that

most popular TV show hosts we know that

most popular TV show hosts we know that she likes to kind of dance a little bit

she likes to kind of dance a little bit

she likes to kind of dance a little bit as she’s going up on stage and she just

as she’s going up on stage and she just

as she’s going up on stage and she just happens to be gay that’s intimacy so

happens to be gay that’s intimacy so

happens to be gay that’s intimacy so sure works for businesses small and big

sure works for businesses small and big

sure works for businesses small and big and sure works for individual artists

and sure works for individual artists

and sure works for individual artists and entrepreneurs but what if you don’t

and entrepreneurs but what if you don’t

and entrepreneurs but what if you don’t want to be an entrepreneur what if you

want to be an entrepreneur what if you

want to be an entrepreneur what if you just want to be the best performer at

just want to be the best performer at

just want to be the best performer at what it is that you do does this still

what it is that you do does this still

what it is that you do does this still matter to you the answer is yes in 2012

matter to you the answer is yes in 2012

matter to you the answer is yes in 2012 Google said that set out to build the

Google said that set out to build the

Google said that set out to build the perfect team they spent millions and

perfect team they spent millions and

perfect team they spent millions and millions of dollars measuring every

millions of dollars measuring every

millions of dollars measuring every aspect of an employee in their lives

aspect of an employee in their lives

aspect of an employee in their lives they studied over 180 teams they

they studied over 180 teams they

they studied over 180 teams they measured over 250 team attributes and

measured over 250 team attributes and

measured over 250 team attributes and they studied over a half century of

they studied over a half century of

they studied over a half century of studies about how teams perform well

studies about how teams perform well

studies about how teams perform well together unfortunately though they still

together unfortunately though they still

together unfortunately though they still didn’t know what the answer was that is

didn’t know what the answer was that is

didn’t know what the answer was that is until they considered some intangibles

until they considered some intangibles

until they considered some intangibles Google’s data found that psychological

Google’s data found that psychological

Google’s data found that psychological safety was the number one most important

safety was the number one most important

safety was the number one most important thing for teams order to perform well

thing for teams order to perform well

thing for teams order to perform well and what is that a Harvard Business

and what is that a Harvard Business

and what is that a Harvard Business professor Amy Edmondson describes

professor Amy Edmondson describes

professor Amy Edmondson describes psychological safety as interpersonal

psychological safety as interpersonal

psychological safety as interpersonal trust mutual respect in the comfort

trust mutual respect in the comfort

trust mutual respect in the comfort ability of a person to be themselves but

ability of a person to be themselves but

ability of a person to be themselves but they still didn’t know how to produce

they still didn’t know how to produce

they still didn’t know how to produce this into a working environment that is

this into a working environment that is

this into a working environment that is until Matt sakaguchi came into the

until Matt sakaguchi came into the

until Matt sakaguchi came into the picture now Matt sakaguchi was anything

picture now Matt sakaguchi was anything

picture now Matt sakaguchi was anything but your typical Google employee he

but your typical Google employee he

but your typical Google employee he didn’t have a background in engineering

didn’t have a background in engineering

didn’t have a background in engineering in fact 20 years earlier he was a member

in fact 20 years earlier he was a member

in fact 20 years earlier he was a member of the SWAT team in California but he

of the SWAT team in California but he

of the SWAT team in California but he had a team that was unhappy and so he

had a team that was unhappy and so he

had a team that was unhappy and so he invited them to an off-site meeting and

invited them to an off-site meeting and

invited them to an off-site meeting and one of them to answer personal questions

one of them to answer personal questions

one of them to answer personal questions he said I’ll start first one thing that

he said I’ll start first one thing that

he said I’ll start first one thing that I don’t think people know about me matt

I don’t think people know about me matt

I don’t think people know about me matt said is that I have stage 4 cancer

everybody went silent no one knew what

everybody went silent no one knew what to say they had been working with Matt

to say they had been working with Matt

to say they had been working with Matt for 10 months and nobody knew he was

for 10 months and nobody knew he was

for 10 months and nobody knew he was dealing with this then finally someone

dealing with this then finally someone

dealing with this then finally someone spoke up and she talked about her health

spoke up and she talked about her health

spoke up and she talked about her health issues and then another man spoke up and

issues and then another man spoke up and

issues and then another man spoke up and he talked about the issues he was having

he talked about the issues he was having

he talked about the issues he was having with his relationship and when they went

with his relationship and when they went

with his relationship and when they went back to work

back to work

back to work they found it easy to get over the

they found it easy to get over the

they found it easy to get over the problems that they were having in

problems that they were having in

problems that they were having in business because they were simple what

business because they were simple what

business because they were simple what Matt or Google found out is the same

Matt or Google found out is the same

Matt or Google found out is the same thing that we’ve always known and that

thing that we’ve always known and that

thing that we’ve always known and that is the same behavior that creates

is the same behavior that creates

is the same behavior that creates psychological safety is that which

psychological safety is that which

psychological safety is that which creates human bonds and that human bonds

creates human bonds and that human bonds

creates human bonds and that human bonds are just as important as work as they

are just as important as work as they

are just as important as work as they are anywhere else in fact they’re more

are anywhere else in fact they’re more

are anywhere else in fact they’re more often more important because people

often more important because people

often more important because people don’t want to go to work and have to put

don’t want to go to work and have to put

don’t want to go to work and have to put on a work face they don’t want to leave

on a work face they don’t want to leave

on a work face they don’t want to leave a part of the personality at home they

a part of the personality at home they

a part of the personality at home they want to be themselves they want to be

want to be themselves they want to be

want to be themselves they want to be seen and they want to be allowed to see

seen and they want to be allowed to see

seen and they want to be allowed to see it to other people so I’d like to leave

it to other people so I’d like to leave

it to other people so I’d like to leave you with this if your business is

you with this if your business is

you with this if your business is looking to become better if you’re an

looking to become better if you’re an

looking to become better if you’re an artist looking to make a name for

artist looking to make a name for

artist looking to make a name for yourself or you just want to become the

yourself or you just want to become the

yourself or you just want to become the best performer that you possibly can

best performer that you possibly can

best performer that you possibly can consider that intimacy as a missing link

consider that intimacy as a missing link

consider that intimacy as a missing link and think back to Wilson people are

and think back to Wilson people are

and think back to Wilson people are screaming for intimacy do you see them

screaming for intimacy do you see them

screaming for intimacy do you see them or more importantly are you allowing

or more importantly are you allowing

or more importantly are you allowing them to see into you

”

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