[Music] [Applause]
[Applause]
[Applause] I find it funny that people don’t think
I find it funny that people don’t think
I find it funny that people don’t think that cern actual subject to fuse
that cern actual subject to fuse
that cern actual subject to fuse together recent this so yeah we’re going
together recent this so yeah we’re going
together recent this so yeah we’re going to look at digital marketing and the
to look at digital marketing and the
to look at digital marketing and the ancient Greeks nosce te Upson as
ancient Greeks nosce te Upson as
ancient Greeks nosce te Upson as Aristotle so all know thyself in English
Aristotle so all know thyself in English
Aristotle so all know thyself in English and no that’s not the title of my first
and no that’s not the title of my first
and no that’s not the title of my first hip-hop album it’s a way of thinking
hip-hop album it’s a way of thinking
hip-hop album it’s a way of thinking about truly understanding the humanity
about truly understanding the humanity
about truly understanding the humanity and why we do certain things the good
and why we do certain things the good
and why we do certain things the good news is I’m not going to give a full
news is I’m not going to give a full
news is I’m not going to give a full speech in Latin in ancient Greek so one
speech in Latin in ancient Greek so one
speech in Latin in ancient Greek so one of the reasons I’m obsessed with ancient
of the reasons I’m obsessed with ancient
of the reasons I’m obsessed with ancient Greece is their way of thinking around
Greece is their way of thinking around
Greece is their way of thinking around what makes humanity work and why we do
what makes humanity work and why we do
what makes humanity work and why we do certain things they kind of makes
certain things they kind of makes
certain things they kind of makes persuasion into fusion of art and
persuasion into fusion of art and
persuasion into fusion of art and science and I would argue as a marketeer
science and I would argue as a marketeer
science and I would argue as a marketeer they’re constantly trying to persuade
they’re constantly trying to persuade
they’re constantly trying to persuade people to do things I’m really
people to do things I’m really
people to do things I’m really interested in why people follow certain
interested in why people follow certain
interested in why people follow certain famous celebrities why we buy certain
famous celebrities why we buy certain
famous celebrities why we buy certain products over other products while we’re
products over other products while we’re
products over other products while we’re influenced by certain behaviors if the
influenced by certain behaviors if the
influenced by certain behaviors if the Greeks were first to really look at this
Greeks were first to really look at this
Greeks were first to really look at this and make it into an art as well as how
and make it into an art as well as how
and make it into an art as well as how they before me the best beard in the
they before me the best beard in the
they before me the best beard in the whole talk Socrates also gave us a
whole talk Socrates also gave us a
whole talk Socrates also gave us a number of tenants that we complete take
number of tenants that we complete take
number of tenants that we complete take into effect today now on top of boring
into effect today now on top of boring
into effect today now on top of boring Russell Crowe’s haircut and the hipster
Russell Crowe’s haircut and the hipster
Russell Crowe’s haircut and the hipster barista beards well Aristotle left in
barista beards well Aristotle left in
barista beards well Aristotle left in pupils he made up in
pupils he made up in
pupils he made up in technology’s one of my key my favorite
technology’s one of my key my favorite
technology’s one of my key my favorite things that you came up with is the kind
things that you came up with is the kind
things that you came up with is the kind of science of persuasion and why we do
of science of persuasion and why we do
of science of persuasion and why we do things and ello is hard if you look at
things and ello is hard if you look at
things and ello is hard if you look at any compelling argument and in good
any compelling argument and in good
any compelling argument and in good marketing campaign anything that makes
marketing campaign anything that makes
marketing campaign anything that makes us change our behavior you’ll find logos
us change our behavior you’ll find logos
us change our behavior you’ll find logos pathos and ethos Lobos is the logical
pathos and ethos Lobos is the logical
pathos and ethos Lobos is the logical part of an element in its purest form it
part of an element in its purest form it
part of an element in its purest form it can be things like statistical analysis
can be things like statistical analysis
can be things like statistical analysis or data think things like Colgate 80% of
or data think things like Colgate 80% of
or data think things like Colgate 80% of dentists recommend our toothpaste very
dentists recommend our toothpaste very
dentists recommend our toothpaste very difficult to argue with the staff very
difficult to argue with the staff very
difficult to argue with the staff very difficult to be a floss is the emotional
difficult to be a floss is the emotional
difficult to be a floss is the emotional side of an argument think crying kittens
side of an argument think crying kittens
side of an argument think crying kittens sad looking kids those kind of things
sad looking kids those kind of things
sad looking kids those kind of things we’re a couple of weeks away from the
we’re a couple of weeks away from the
we’re a couple of weeks away from the launch of the John Doe supper and they
launch of the John Doe supper and they
launch of the John Doe supper and they make you spend a lot of money on people
make you spend a lot of money on people
make you spend a lot of money on people we don’t really like once a year because
we don’t really like once a year because
we don’t really like once a year because of their pathos LED advertising very
of their pathos LED advertising very
of their pathos LED advertising very effective way now noble some papers mean
effective way now noble some papers mean
effective way now noble some papers mean absolutely nothing if it isn’t
absolutely nothing if it isn’t
absolutely nothing if it isn’t underpinned by ethos and ethos is the
underpinned by ethos and ethos is the
underpinned by ethos and ethos is the credibility or trust as well as
credibility or trust as well as
credibility or trust as well as credibility or Trust we also need to
credibility or Trust we also need to
credibility or Trust we also need to align our way of thinking with whoever
align our way of thinking with whoever
align our way of thinking with whoever we’ve been shown so if we’re being told
we’ve been shown so if we’re being told
we’ve been shown so if we’re being told to do something by someone we don’t
to do something by someone we don’t
to do something by someone we don’t consider a payor consider a thought
consider a payor consider a thought
consider a payor consider a thought leader it means nothing
leader it means nothing
leader it means nothing which is why cristiano ronaldo lance
which is why cristiano ronaldo lance
which is why cristiano ronaldo lance 350k pretty much every sponsor instagram
350k pretty much every sponsor instagram
350k pretty much every sponsor instagram post he does I’m not necessarily saying
post he does I’m not necessarily saying
post he does I’m not necessarily saying he’s a thought leader but he does make
he’s a thought leader but he does make
he’s a thought leader but he does make people do things we all recognize this
people do things we all recognize this
people do things we all recognize this guy doing mine at all – all kind of
guy doing mine at all – all kind of
guy doing mine at all – all kind of we’re all aware of our alliance
we’re all aware of our alliance
we’re all aware of our alliance or a labyrinth being very well kind of
or a labyrinth being very well kind of
or a labyrinth being very well kind of repeated through our history Sasori
repeated through our history Sasori
repeated through our history Sasori people are very passionate about what I
people are very passionate about what I
people are very passionate about what I would argue is that it was also the
would argue is that it was also the
would argue is that it was also the first bit of propaganda at the time
first bit of propaganda at the time
first bit of propaganda at the time Athens and Crete or at all come in what
Athens and Crete or at all come in what
Athens and Crete or at all come in what they thought announce about that time
they thought announce about that time
they thought announce about that time one of the many forms that they have but
one of the many forms that they have but
one of the many forms that they have but they all noumenal wine or something in
they all noumenal wine or something in
they all noumenal wine or something in addition to so to make peace with Crete
addition to so to make peace with Crete
addition to so to make peace with Crete Athens will ship off the oil girl and
Athens will ship off the oil girl and
Athens will ship off the oil girl and give them some – or not sure you’d be
give them some – or not sure you’d be
give them some – or not sure you’d be able to do that today
able to do that today
able to do that today matrix reason may want to ignore that
matrix reason may want to ignore that
matrix reason may want to ignore that Forex episode which ship off this point
Forex episode which ship off this point
Forex episode which ship off this point ago they’ve exploded by the mine at all
ago they’ve exploded by the mine at all
ago they’ve exploded by the mine at all and then everyone was a piece Theseus
and then everyone was a piece Theseus
and then everyone was a piece Theseus was a local partner at the time thought
was a local partner at the time thought
was a local partner at the time thought I’ve had enough of this I need more wine
I’ve had enough of this I need more wine
I’ve had enough of this I need more wine and more Fame and will women I’m going
and more Fame and will women I’m going
and more Fame and will women I’m going to sail off kill the mind at all and
to sail off kill the mind at all and
to sail off kill the mind at all and bring his head back people obviously
bring his head back people obviously
bring his head back people obviously this is a story probably didn’t happen
this is a story probably didn’t happen
this is a story probably didn’t happen it probably wasn’t a man with a ball
it probably wasn’t a man with a ball
it probably wasn’t a man with a ball there but we still want me to today and
there but we still want me to today and
there but we still want me to today and Seth Godin one of our modern forward
Seth Godin one of our modern forward
Seth Godin one of our modern forward thinkers that people don’t buy goods and
thinkers that people don’t buy goods and
thinkers that people don’t buy goods and services they buy stories and magic has
services they buy stories and magic has
services they buy stories and magic has anything really changed over that time
this was probably the worst bit of the
this was probably the worst bit of the talk but one of my favorite Greeks well
talk but one of my favorite Greeks well
talk but one of my favorite Greeks well he liked him being made up I always wear
he liked him being made up I always wear
he liked him being made up I always wear in two phases which is completely not
in two phases which is completely not
in two phases which is completely not true that’s a great picture so this is
true that’s a great picture so this is
true that’s a great picture so this is Pericles Pericles was a very important
Pericles Pericles was a very important
Pericles Pericles was a very important Athenian he built most of the proper
Athenian he built most of the proper
Athenian he built most of the proper Acropolis or bio Soria including the
Acropolis or bio Soria including the
Acropolis or bio Soria including the Parthenon as well as many other things
Parthenon as well as many other things
Parthenon as well as many other things it was also one of the first people to
it was also one of the first people to
it was also one of the first people to be accredited with democracy or putting
be accredited with democracy or putting
be accredited with democracy or putting democracy into succeed either to digest
democracy into succeed either to digest
democracy into succeed either to digest points one of the quotes attributed to
points one of the quotes attributed to
points one of the quotes attributed to him democracy allows men to advance
him democracy allows men to advance
him democracy allows men to advance because of merit instead of wealth for
because of merit instead of wealth for
because of merit instead of wealth for inherited class very easy to say we know
inherited class very easy to say we know
inherited class very easy to say we know that’s one of the richest people in the
that’s one of the richest people in the
that’s one of the richest people in the world
world
world and very famous as well but the basic
and very famous as well but the basic
and very famous as well but the basic point you know as being as being one of
point you know as being as being one of
point you know as being as being one of the things that’s be passed on from the
the things that’s be passed on from the
the things that’s be passed on from the ancient Greeks them today we think
ancient Greeks them today we think
ancient Greeks them today we think ancient Greece we think ethology you
ancient Greece we think ethology you
ancient Greece we think ethology you think native less we think democracy and
think native less we think democracy and
think native less we think democracy and he political monitor if Pericles hung
he political monitor if Pericles hung
he political monitor if Pericles hung out online I would suggest it probably
out online I would suggest it probably
out online I would suggest it probably would be on my favorite social media
would be on my favorite social media
would be on my favorite social media channel which is ready now read it
channel which is ready now read it
channel which is ready now read it please people that don’t know call
please people that don’t know call
please people that don’t know call themselves the proper takes people to
themselves the proper takes people to
themselves the proper takes people to that and one of the things that they do
that and one of the things that they do
that and one of the things that they do is give everything in an equal playing
is give everything in an equal playing
is give everything in an equal playing field so the stuff that you’ll see at
field so the stuff that you’ll see at
field so the stuff that you’ll see at the top there has been deemed credible
the top there has been deemed credible
the top there has been deemed credible or interesting by one of the peers one
or interesting by one of the peers one
or interesting by one of the peers one of the people that are already on the on
of the people that are already on the on
of the people that are already on the on that network so they put stuff at the
that network so they put stuff at the
that network so they put stuff at the top someone’s seen this I’ve had some
top someone’s seen this I’ve had some
top someone’s seen this I’ve had some faith us some ethos some logos and they
faith us some ethos some logos and they
faith us some ethos some logos and they thought okay we’re going to vote that up
thought okay we’re going to vote that up
thought okay we’re going to vote that up I think that’s probably one of the
I think that’s probably one of the
I think that’s probably one of the ancient Greeks will come out can talk
ancient Greeks will come out can talk
ancient Greeks will come out can talk about ancient Greeks and not reference
about ancient Greeks and not reference
about ancient Greeks and not reference Olympians now what we do now obviously
Olympians now what we do now obviously
Olympians now what we do now obviously is the Olympians came together every
is the Olympians came together every
is the Olympians came together every four years they celebrates in the sports
four years they celebrates in the sports
four years they celebrates in the sports and they reversed that and it was all in
and they reversed that and it was all in
and they reversed that and it was all in honor of Zeus the king of course well
honor of Zeus the king of course well
honor of Zeus the king of course well perhaps you don’t know as much about it
perhaps you don’t know as much about it
perhaps you don’t know as much about it in these guys is that they were I would
in these guys is that they were I would
in these guys is that they were I would argue some of the first influences they
argue some of the first influences they
argue some of the first influences they made us do things everyone the spies
made us do things everyone the spies
made us do things everyone the spies that you could at their sport everyone
that you could at their sport everyone
that you could at their sport everyone aspires to be better something that they
aspires to be better something that they
aspires to be better something that they take passionately but they would also
take passionately but they would also
take passionately but they would also endorse products and this is something
endorse products and this is something
endorse products and this is something we don’t necessarily know as much about
we don’t necessarily know as much about
we don’t necessarily know as much about it would not have been uncommon for them
it would not have been uncommon for them
it would not have been uncommon for them to have paraded around certain logos
to have paraded around certain logos
to have paraded around certain logos talking about a lot of oil brands worth
talking about a lot of oil brands worth
talking about a lot of oil brands worth whatever it was they were very clear
whatever it was they were very clear
whatever it was they were very clear from oats and certain brands that make
from oats and certain brands that make
from oats and certain brands that make them get that I would also like it’s
them get that I would also like it’s
them get that I would also like it’s much easier to be influencer with your
much easier to be influencer with your
much easier to be influencer with your latest but that’s one man from what I’m
latest but that’s one man from what I’m
latest but that’s one man from what I’m surprised
surprised
surprised one of my favorite animations would give
one of my favorite animations would give
one of my favorite animations would give me is Brian rather than green spot
me is Brian rather than green spot
me is Brian rather than green spot sticks if I was allowed to put it in
sticks if I was allowed to put it in
sticks if I was allowed to put it in film gladiator later crazy for my major
film gladiator later crazy for my major
film gladiator later crazy for my major so within that if you look at the
so within that if you look at the
so within that if you look at the original script there was a scene where
original script there was a scene where
original script there was a scene where Maximus turns to the middle of the
Maximus turns to the middle of the
Maximus turns to the middle of the Colosseum and endorsed a brand of olive
Colosseum and endorsed a brand of olive
Colosseum and endorsed a brand of olive oil
oil
oil I promise you that’s not a joke and
I promise you that’s not a joke and
I promise you that’s not a joke and Ridley Scott says we’ve got to cut back
Ridley Scott says we’ve got to cut back
Ridley Scott says we’ve got to cut back to normal believe us kind of make me
to normal believe us kind of make me
to normal believe us kind of make me think you know clearly at the time we
think you know clearly at the time we
think you know clearly at the time we would consider these the the initial
would consider these the the initial
would consider these the the initial kind of four leaders or promoters or
kind of four leaders or promoters or
kind of four leaders or promoters or influences that would make us do certain
influences that would make us do certain
influences that would make us do certain things perhaps of the one about Pericles
things perhaps of the one about Pericles
things perhaps of the one about Pericles month gone on to Facebook but if things
month gone on to Facebook but if things
month gone on to Facebook but if things really changed
really changed
really changed Olivia make some brilliant points one of
Olivia make some brilliant points one of
Olivia make some brilliant points one of which value Instagram now on Instagram
which value Instagram now on Instagram
which value Instagram now on Instagram we take photos we have filters we make
we take photos we have filters we make
we take photos we have filters we make our lives look better than they probably
our lives look better than they probably
our lives look better than they probably are and we’re told by celebrities that
are and we’re told by celebrities that
are and we’re told by celebrities that our lives can be even better if we buy
our lives can be even better if we buy
our lives can be even better if we buy the products they’re endorsing that week
the products they’re endorsing that week
the products they’re endorsing that week julianne hough loads of followers very
julianne hough loads of followers very
julianne hough loads of followers very successful online so people boxed water
successful online so people boxed water
successful online so people boxed water is better hundred thousand people and
is better hundred thousand people and
is better hundred thousand people and buyer things haven’t really changed we
buyer things haven’t really changed we
buyer things haven’t really changed we look up to people who are influenced by
look up to people who are influenced by
look up to people who are influenced by them if our ethics along the Barrow fix
them if our ethics along the Barrow fix
them if our ethics along the Barrow fix we’re very likely to do something they
we’re very likely to do something they
we’re very likely to do something they told us to do home on first half felt
told us to do home on first half felt
told us to do home on first half felt best bit home up obviously the grace of
best bit home up obviously the grace of
best bit home up obviously the grace of Python time for debate so Lou okay I’m a
Python time for debate so Lou okay I’m a
Python time for debate so Lou okay I’m a right to best poems in existence the
right to best poems in existence the
right to best poems in existence the Iliad and the Odyssey still cited today
Iliad and the Odyssey still cited today
Iliad and the Odyssey still cited today 2750 old years later pretty phenomenal
2750 old years later pretty phenomenal
2750 old years later pretty phenomenal achievement my support shown to
well Homer gave us was the Ilias so from
well Homer gave us was the Ilias so from left to right maybe a wolf after this
left to right maybe a wolf after this
left to right maybe a wolf after this we’ve got a guy named Don Achilles next
we’ve got a guy named Don Achilles next
we’ve got a guy named Don Achilles next daysius diabetes parrots and Mennonites
daysius diabetes parrots and Mennonites
daysius diabetes parrots and Mennonites today I’m going to focus on the guy
today I’m going to focus on the guy
today I’m going to focus on the guy fourth from the left which is Odysseus
fourth from the left which is Odysseus
fourth from the left which is Odysseus my favorite character from anything read
my favorite character from anything read
my favorite character from anything read into my personality what you will
into my personality what you will
into my personality what you will Odysseus was all about convincing people
Odysseus was all about convincing people
Odysseus was all about convincing people to do things getting into trouble and
to do things getting into trouble and
to do things getting into trouble and then talking his way out of it
then talking his way out of it
then talking his way out of it but this just turns up in the scene you
but this just turns up in the scene you
but this just turns up in the scene you know something’s going to happen
know something’s going to happen
know something’s going to happen he’s an impactful character very very
he’s an impactful character very very
he’s an impactful character very very very rarely gets involved in a fight he
very rarely gets involved in a fight he
very rarely gets involved in a fight he has Achilles next step or two to the
has Achilles next step or two to the
has Achilles next step or two to the left of him to do the fighting that
left of him to do the fighting that
left of him to do the fighting that he’ll talk people into it
he’ll talk people into it
he’ll talk people into it in fact he convinced that connects the
in fact he convinced that connects the
in fact he convinced that connects the fighting inspired when he died so but
fighting inspired when he died so but
fighting inspired when he died so but the main point I’m making with this one
the main point I’m making with this one
the main point I’m making with this one of the key things that our Homer did is
of the key things that our Homer did is
of the key things that our Homer did is it obviously couldn’t have pen and paper
it obviously couldn’t have pen and paper
it obviously couldn’t have pen and paper protects talks YouTube reddit what he
protects talks YouTube reddit what he
protects talks YouTube reddit what he had to rely on that people reciting
had to rely on that people reciting
had to rely on that people reciting these stories and finding his stories
these stories and finding his stories
these stories and finding his stories interesting enough to share them repeat
interesting enough to share them repeat
interesting enough to share them repeat them and pass them on to the next
them and pass them on to the next
them and pass them on to the next generation the number of ways he did
generation the number of ways he did
generation the number of ways he did this one of which was he would borrow
this one of which was he would borrow
this one of which was he would borrow chunks of poems previous times so chunks
chunks of poems previous times so chunks
chunks of poems previous times so chunks of poems that we perhaps would have
of poems that we perhaps would have
of poems that we perhaps would have known we’d already been sold by a mother
known we’d already been sold by a mother
known we’d already been sold by a mother or father and he’d also introduce each
or father and he’d also introduce each
or father and he’d also introduce each of the key characters with an epithet so
of the key characters with an epithet so
of the key characters with an epithet so every time Odysseus is that these
every time Odysseus is that these
every time Odysseus is that these introduced to see it’s not just the
introduced to see it’s not just the
introduced to see it’s not just the dishes is the bleep thinking Odysseus
dishes is the bleep thinking Odysseus
dishes is the bleep thinking Odysseus the witty of this year’s the intelligent
the witty of this year’s the intelligent
the witty of this year’s the intelligent of this year’s so we might not know in
of this year’s so we might not know in
of this year’s so we might not know in Odysseus we probably can’t relate to
Odysseus we probably can’t relate to
Odysseus we probably can’t relate to having a god fight alongside us in a
having a god fight alongside us in a
having a god fight alongside us in a battle there’s enough of us
battle there’s enough of us
battle there’s enough of us for we can relate to someone we know
for we can relate to someone we know
for we can relate to someone we know that is witty that can talk himself out
that is witty that can talk himself out
that is witty that can talk himself out of situations and so we convinced them
of situations and so we convinced them
of situations and so we convinced them he relates in this story and that’s why
he relates in this story and that’s why
he relates in this story and that’s why one of the many reasons why these
one of the many reasons why these
one of the many reasons why these stories work so well well so Paris the
stories work so well well so Paris the
stories work so well well so Paris the guy from the second from riot he’s the
guy from the second from riot he’s the
guy from the second from riot he’s the one who supposedly stole denim now
one who supposedly stole denim now
one who supposedly stole denim now obviously we look at that we look at the
obviously we look at that we look at the
obviously we look at that we look at the people that we try to emulate and
people that we try to emulate and
people that we try to emulate and obviously now one of the things that we
obviously now one of the things that we
obviously now one of the things that we did was make us feel like would have a
did was make us feel like would have a
did was make us feel like would have a connection with Odysseus feel like we
connection with Odysseus feel like we
connection with Odysseus feel like we know achilles we kind of know that
know achilles we kind of know that
know achilles we kind of know that Achilles is hot-headed he’s going to do
Achilles is hot-headed he’s going to do
Achilles is hot-headed he’s going to do something that’s though as marketeers we
something that’s though as marketeers we
something that’s though as marketeers we try to create strapped Minds thoughts
try to create strapped Minds thoughts
try to create strapped Minds thoughts products people see our logo and they
products people see our logo and they
products people see our logo and they think I need that often they don’t need
think I need that often they don’t need
think I need that often they don’t need that but we try to make them think they
that but we try to make them think they
that but we try to make them think they do need that not much has changed really
do need that not much has changed really
do need that not much has changed really from what then I’ve see Hermes
from what then I’ve see Hermes
from what then I’ve see Hermes this is Hermes soaring obviously cool
this is Hermes soaring obviously cool
this is Hermes soaring obviously cool this is Hermes got messages and a
this is Hermes got messages and a
this is Hermes got messages and a brand’s align themselves what about
brand’s align themselves what about
brand’s align themselves what about speed of delivery he didn’t actually so
speed of delivery he didn’t actually so
speed of delivery he didn’t actually so building on from home and another really
building on from home and another really
building on from home and another really popular myth that I want to look at is
popular myth that I want to look at is
popular myth that I want to look at is now sisters probably most of us have
now sisters probably most of us have
now sisters probably most of us have quote something about narcissus
quote something about narcissus
quote something about narcissus narcissus as a character defending
narcissus as a character defending
narcissus as a character defending himself but it was the most beautiful
himself but it was the most beautiful
himself but it was the most beautiful thing in the world an echo there was a
thing in the world an echo there was a
thing in the world an echo there was a wood nymph
now echo was she previously being
now echo was she previously being punished for something else
punished for something else
punished for something else gods are very vengeful and punishing
gods are very vengeful and punishing
gods are very vengeful and punishing like punching people she be punished for
like punching people she be punished for
like punching people she be punished for something else she was no longer allowed
something else she was no longer allowed
something else she was no longer allowed to complete her sentences so she could
to complete her sentences so she could
to complete her sentences so she could only say the first part of something so
only say the first part of something so
only say the first part of something so she couldn’t tell gnosis that she loved
she couldn’t tell gnosis that she loved
she couldn’t tell gnosis that she loved it
it
it he found that really annoying was way
he found that really annoying was way
he found that really annoying was way over the top reading to her and so the
over the top reading to her and so the
over the top reading to her and so the punishment nemesis made him fall in love
punishment nemesis made him fall in love
punishment nemesis made him fall in love with his own reflection
with his own reflection
with his own reflection echo distraught prayed for forgiveness
echo distraught prayed for forgiveness
echo distraught prayed for forgiveness and was turned into just a sound voice
but equally
but equally Nemus nemesis punishing those sisters in
Nemus nemesis punishing those sisters in
Nemus nemesis punishing those sisters in that way didn’t ever quite get his
that way didn’t ever quite get his
that way didn’t ever quite get his reflection no matter how many poems he
reflection no matter how many poems he
reflection no matter how many poems he tried to pull her out of he was always
tried to pull her out of he was always
tried to pull her out of he was always left frustrated parallel I’d like to
left frustrated parallel I’d like to
left frustrated parallel I’d like to look at here building on from Olivia’s
look at here building on from Olivia’s
look at here building on from Olivia’s point is this obsession with a selfie
point is this obsession with a selfie
point is this obsession with a selfie that we have you know this this online
that we have you know this this online
that we have you know this this online version that we’re trying to create of
version that we’re trying to create of
version that we’re trying to create of ourselves mentioned about you know
ourselves mentioned about you know
ourselves mentioned about you know having a bad day that you look on the
having a bad day that you look on the
having a bad day that you look on the social media they’ve had a fantastic day
social media they’ve had a fantastic day
social media they’ve had a fantastic day I’ve asked all of us to think you know
I’ve asked all of us to think you know
I’ve asked all of us to think you know are we more in love with your online
are we more in love with your online
are we more in love with your online version of ourselves we’re trying to
version of ourselves we’re trying to
version of ourselves we’re trying to create or our actuality do we spend as
create or our actuality do we spend as
create or our actuality do we spend as much time on our own thoughts well-being
much time on our own thoughts well-being
much time on our own thoughts well-being and happiness as we do making sure I’ll
and happiness as we do making sure I’ll
and happiness as we do making sure I’ll play the food looks brilliant for
play the food looks brilliant for
play the food looks brilliant for Instagram at the moment I think we’ve
Instagram at the moment I think we’ve
Instagram at the moment I think we’ve got the balance the wrong way around
got the balance the wrong way around
got the balance the wrong way around there’s one to think about this guy
there’s one to think about this guy
there’s one to think about this guy magnificent beards not enough clothes to
magnificent beards not enough clothes to
magnificent beards not enough clothes to make it the best beard on the debt but
make it the best beard on the debt but
make it the best beard on the debt but magnificent so on top of the mythology
magnificent so on top of the mythology
magnificent so on top of the mythology and the forward thinking around that the
and the forward thinking around that the
and the forward thinking around that the democracy storytelling at the key part
democracy storytelling at the key part
democracy storytelling at the key part of ancient Greece was philosophy our
of ancient Greece was philosophy our
of ancient Greece was philosophy our stott all believed that you could
stott all believed that you could
stott all believed that you could categorize anything with ten key
categorize anything with ten key
categorize anything with ten key questions those 10 sections could man
questions those 10 sections could man
questions those 10 sections could man mineral these whatever it is you’d be
mineral these whatever it is you’d be
mineral these whatever it is you’d be able to categorize it as a species we
able to categorize it as a species we
able to categorize it as a species we were obsessed to put things into boxes
were obsessed to put things into boxes
were obsessed to put things into boxes we it’s very confusing world will
we it’s very confusing world will
we it’s very confusing world will constantly present
constantly present
constantly present loads of information and we try and put
loads of information and we try and put
loads of information and we try and put things in boxes so at tarp later then
things in boxes so at tarp later then
things in boxes so at tarp later then built on this and said human man is a
built on this and said human man is a
built on this and said human man is a featherless biped its friend
featherless biped its friend
featherless biped its friend Diogenes pluck the chicken held aloft
Diogenes pluck the chicken held aloft
Diogenes pluck the chicken held aloft behold a man the first algorithm being
behold a man the first algorithm being
behold a man the first algorithm being the bunk is flawed
the bunk is flawed
the bunk is flawed now our main algorithm that we use on a
now our main algorithm that we use on a
now our main algorithm that we use on a daily basis is the lovely search engine
daily basis is the lovely search engine
daily basis is the lovely search engine Google but every so often they make a
Google but every so often they make a
Google but every so often they make a mistake if you go home and Google the
mistake if you go home and Google the
mistake if you go home and Google the king of the United States you’ll be
king of the United States you’ll be
king of the United States you’ll be reminded of this handsome man with us
reminded of this handsome man with us
reminded of this handsome man with us he’s alive he didn’t just die so he’s
he’s alive he didn’t just die so he’s
he’s alive he didn’t just die so he’s with us he’s no longer in power
with us he’s no longer in power
with us he’s no longer in power obviously a mistake something that was
obviously a mistake something that was
obviously a mistake something that was on Google for a while but I guess it
on Google for a while but I guess it
on Google for a while but I guess it could be that’s not the diaper okay
could be that’s not the diaper okay
could be that’s not the diaper okay we’re now moving into a time where we’re
we’re now moving into a time where we’re
we’re now moving into a time where we’re becoming even more obsessed with the
becoming even more obsessed with the
becoming even more obsessed with the means of delivery of met of messages
means of delivery of met of messages
means of delivery of met of messages rather than the message themselves of
rather than the message themselves of
rather than the message themselves of moving into a virtual reality time an
moving into a virtual reality time an
moving into a virtual reality time an alternative reality but I would argue
alternative reality but I would argue
alternative reality but I would argue there’s never been a time that we’re
there’s never been a time that we’re
there’s never been a time that we’re more reliant on logos pathos and ethos
more reliant on logos pathos and ethos
more reliant on logos pathos and ethos without statistical evidence we think I
without statistical evidence we think I
without statistical evidence we think I don’t trust you you could have made this
don’t trust you you could have made this
don’t trust you you could have made this up I need some something backed up I
up I need some something backed up I
up I need some something backed up I need to starve it makes me read to the
need to starve it makes me read to the
need to starve it makes me read to the bottom to say as opposed to the need
bottom to say as opposed to the need
bottom to say as opposed to the need consultancy or whatever without an
consultancy or whatever without an
consultancy or whatever without an emotional hook we think I don’t care
emotional hook we think I don’t care
emotional hook we think I don’t care about that statistic I need to care
about that statistic I need to care
about that statistic I need to care about it without credibility the other
about it without credibility the other
about it without credibility the other two mean absolutely nothing final bid of
two mean absolutely nothing final bid of
two mean absolutely nothing final bid of the day plaintain
just just the chance to show off I could
just just the chance to show off I could put things on top of things
put things on top of things
put things on top of things this is Plato what I would say building
this is Plato what I would say building
this is Plato what I would say building another viewpoint we should all be more
another viewpoint we should all be more
another viewpoint we should all be more plato on social media
plato on social media
plato on social media we shouldn’t be posting that we’ve had a
we shouldn’t be posting that we’ve had a
we shouldn’t be posting that we’ve had a fantastic day if we haven’t had a
fantastic day if we haven’t had a
fantastic day if we haven’t had a fantastic thing you shouldn’t be
fantastic thing you shouldn’t be
fantastic thing you shouldn’t be spending 25 minutes until our food goes
spending 25 minutes until our food goes
spending 25 minutes until our food goes cold Panna and instead of eating it
cold Panna and instead of eating it
cold Panna and instead of eating it taking a photo of it we should enjoy it
taking a photo of it we should enjoy it
taking a photo of it we should enjoy it if we’re going to post stuff online we
if we’re going to post stuff online we
if we’re going to post stuff online we should be trying to think about an
should be trying to think about an
should be trying to think about an emotional connection we should be trying
emotional connection we should be trying
emotional connection we should be trying to provide some value
to provide some value
to provide some value we shouldn’t be guiding we should be
we shouldn’t be guiding we should be
we shouldn’t be guiding we should be promoting conversation and talking about
promoting conversation and talking about
promoting conversation and talking about things with people ultimately providing
things with people ultimately providing
things with people ultimately providing credibility providing an ethical stance
credibility providing an ethical stance
credibility providing an ethical stance and providing that emotional work take
and providing that emotional work take
and providing that emotional work take nothing else off this quote from Pluto
nothing else off this quote from Pluto
nothing else off this quote from Pluto up philosopher non facit barber a beard
up philosopher non facit barber a beard
up philosopher non facit barber a beard doesn’t make you
”
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