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Bringing Death Back to Life | Jenny Tay | TEDxNTU


I what with the dead I frequent am

I what with the dead I frequent am archery and my office is lined with dead

archery and my office is lined with dead

archery and my office is lined with dead bodies waiting to be prepared for the

bodies waiting to be prepared for the

bodies waiting to be prepared for the after neural every day is a Matt Raj

after neural every day is a Matt Raj

after neural every day is a Matt Raj checking in and checking out my

checking in and checking out my

checking in and checking out my customers from the funeral parlor this

customers from the funeral parlor this

customers from the funeral parlor this is my career

is my career

is my career I manage a funeral business but this

I manage a funeral business but this

I manage a funeral business but this isn’t exactly the career that vision

isn’t exactly the career that vision

isn’t exactly the career that vision myself to be in my life change on the

myself to be in my life change on the

myself to be in my life change on the eve of Christmas

eve of Christmas

eve of Christmas 2:01 tree my father had an heart attack

2:01 tree my father had an heart attack

2:01 tree my father had an heart attack his new family had left him stop helping

his new family had left him stop helping

his new family had left him stop helping him with his business and overnight his

him with his business and overnight his

him with his business and overnight his world came crashing down my father

world came crashing down my father

world came crashing down my father Roland T has been in the funeral

Roland T has been in the funeral

Roland T has been in the funeral business for the past 40 years and is

business for the past 40 years and is

business for the past 40 years and is well known as the Good Samaritan of

well known as the Good Samaritan of

well known as the Good Samaritan of Singapore always providing pro bono

Singapore always providing pro bono

Singapore always providing pro bono funeral services to the people who need

funeral services to the people who need

funeral services to the people who need help since young I’ve always looked up

help since young I’ve always looked up

help since young I’ve always looked up to him as a role model in my life even

to him as a role model in my life even

to him as a role model in my life even when I was deciding what cause to pursue

when I was deciding what cause to pursue

when I was deciding what cause to pursue after my poly education I wanted to

after my poly education I wanted to

after my poly education I wanted to study embalming so that I could help him

study embalming so that I could help him

study embalming so that I could help him with his business he pondered for a

with his business he pondered for a

with his business he pondered for a while but he brushed me off because he

while but he brushed me off because he

while but he brushed me off because he thought that having a proper university

thought that having a proper university

thought that having a proper university degree it’s more important and I should

degree it’s more important and I should

degree it’s more important and I should get some working experience first and

get some working experience first and

get some working experience first and that’s what I did I graduated with a

that’s what I did I graduated with a

that’s what I did I graduated with a degree in marketing and management and

degree in marketing and management and

degree in marketing and management and I’ve worked in a marketing agency for

I’ve worked in a marketing agency for

I’ve worked in a marketing agency for four years managing large scale

four years managing large scale

four years managing large scale corporate events and marketing campaigns

corporate events and marketing campaigns

corporate events and marketing campaigns it was really fun and I’d learned so

it was really fun and I’d learned so

it was really fun and I’d learned so much but at the back of my head I’ve

much but at the back of my head I’ve

much but at the back of my head I’ve always wanted to do something that means

always wanted to do something that means

always wanted to do something that means more to me that scene at a hospital

more to me that scene at a hospital

more to me that scene at a hospital after my father’s heart attack changed

after my father’s heart attack changed

after my father’s heart attack changed my destiny for the rest of my life I

my destiny for the rest of my life I

my destiny for the rest of my life I remember he was film jaded with tears

remember he was film jaded with tears

remember he was film jaded with tears trickling down his cheeks without a

trickling down his cheeks without a

trickling down his cheeks without a second thought

second thought

second thought I turned to him and throw him dead let

I turned to him and throw him dead let

I turned to him and throw him dead let me quit my work to help you at a pliant

me quit my work to help you at a pliant

me quit my work to help you at a pliant time I don’t even know what I’ve gotten

time I don’t even know what I’ve gotten

time I don’t even know what I’ve gotten myself into because I have zero

myself into because I have zero

myself into because I have zero knowledge about history but it was love

knowledge about history but it was love

knowledge about history but it was love that let me to take the leap of faith on

that let me to take the leap of faith on

that let me to take the leap of faith on the first day of my job I had no clue

the first day of my job I had no clue

the first day of my job I had no clue what to expect my staff were all in the

what to expect my staff were all in the

what to expect my staff were all in the age of 50s the 60s and they didn’t seem

age of 50s the 60s and they didn’t seem

age of 50s the 60s and they didn’t seem convinced that I was serious about this

convinced that I was serious about this

convinced that I was serious about this job afterward they were Holly any young

job afterward they were Holly any young

job afterward they were Holly any young people in the street let alone a young

people in the street let alone a young

people in the street let alone a young female like myself the first thing that

female like myself the first thing that

female like myself the first thing that I wanted to do was to go into an

I wanted to do was to go into an

I wanted to do was to go into an embalming room to see how a dead body

embalming room to see how a dead body

embalming room to see how a dead body looked like my supervisor back then

looked like my supervisor back then

looked like my supervisor back then shouted at me across a room forbidding

shouted at me across a room forbidding

shouted at me across a room forbidding me to go in because it was an autopsy

me to go in because it was an autopsy

me to go in because it was an autopsy case I told him I was ready I wasn’t but

case I told him I was ready I wasn’t but

case I told him I was ready I wasn’t but I knew I had to do this to gain the

I knew I had to do this to gain the

I knew I had to do this to gain the respect so dare I stood looking at a

respect so dare I stood looking at a

respect so dare I stood looking at a dead body with a Y incision from the

dead body with a Y incision from the

dead body with a Y incision from the navel to the neck his chest was split

navel to the neck his chest was split

navel to the neck his chest was split open the brain was cleanly slice with

open the brain was cleanly slice with

open the brain was cleanly slice with the brain scooped out placed in a bucket

the brain scooped out placed in a bucket

the brain scooped out placed in a bucket of Hamelin bobbing up and down the

of Hamelin bobbing up and down the

of Hamelin bobbing up and down the ribcage was pried open revealing the

ribcage was pried open revealing the

ribcage was pried open revealing the internal organs it really isn’t as

internal organs it really isn’t as

internal organs it really isn’t as frightening as I had imagined I remember

frightening as I had imagined I remember

frightening as I had imagined I remember the first thought I had in my was it’s

the first thought I had in my was it’s

the first thought I had in my was it’s still scary in the movies it was

still scary in the movies it was

still scary in the movies it was unforgettable

unforgettable

unforgettable but that was a very first step I took to

but that was a very first step I took to

but that was a very first step I took to show everyone that I’m a hundred percent

show everyone that I’m a hundred percent

show everyone that I’m a hundred percent in this doing my dad’s era people shun

in this doing my dad’s era people shun

in this doing my dad’s era people shun Undertaker’s they believe that being

Undertaker’s they believe that being

Undertaker’s they believe that being around us will bring them bad luck I

around us will bring them bad luck I

around us will bring them bad luck I thought of Undertaker’s that don’t even

thought of Undertaker’s that don’t even

thought of Undertaker’s that don’t even get invited to weddings at all even when

get invited to weddings at all even when

get invited to weddings at all even when I joined the business in 2:01 tree it’s

I joined the business in 2:01 tree it’s

I joined the business in 2:01 tree it’s still seen as a very unglamorous job

still seen as a very unglamorous job

still seen as a very unglamorous job because no one wanted to do so I was

because no one wanted to do so I was

because no one wanted to do so I was very adamant about professionalizing and

very adamant about professionalizing and

very adamant about professionalizing and changing a public image of our trade

changing a public image of our trade

changing a public image of our trade I see our job as being no difference

I see our job as being no difference

I see our job as being no difference from that of a doctor or nurse after all

from that of a doctor or nurse after all

from that of a doctor or nurse after all we are also providing an essential

we are also providing an essential

we are also providing an essential service to the community as only she was

service to the community as only she was

service to the community as only she was changing the public image that I will be

changing the public image that I will be

changing the public image that I will be able to continue my dad’s legacy and to

able to continue my dad’s legacy and to

able to continue my dad’s legacy and to entice

entice

entice generation to continue in my trade

generation to continue in my trade

generation to continue in my trade however what hindered me most was my

however what hindered me most was my

however what hindered me most was my gender being a lady in a male-dominated

gender being a lady in a male-dominated

gender being a lady in a male-dominated industry was not easy people are

industry was not easy people are

industry was not easy people are constantly on the lookout for you to

constantly on the lookout for you to

constantly on the lookout for you to make a mistake just so they can affirm

make a mistake just so they can affirm

make a mistake just so they can affirm their unbiasness that this just isn’t a

their unbiasness that this just isn’t a

their unbiasness that this just isn’t a ladies job people laughed at me I

ladies job people laughed at me I

ladies job people laughed at me I adopted myself again and again but it

adopted myself again and again but it

adopted myself again and again but it was the love of my dad that kept me

was the love of my dad that kept me

was the love of my dad that kept me going on people tell me that this is a

going on people tell me that this is a

going on people tell me that this is a dying business but what I saw was an

dying business but what I saw was an

dying business but what I saw was an opportunity I realized the way this

opportunity I realized the way this

opportunity I realized the way this profession has been conducted but a fast

profession has been conducted but a fast

profession has been conducted but a fast 40 years has not changed and we needed

40 years has not changed and we needed

40 years has not changed and we needed to make a change the change was

to make a change the change was

to make a change the change was extremely difficult when we wanted to

extremely difficult when we wanted to

extremely difficult when we wanted to change the look of awake SATA my vendors

change the look of awake SATA my vendors

change the look of awake SATA my vendors protested against my vision they feel

protested against my vision they feel

protested against my vision they feel that I’m trying to change the tradition

that I’m trying to change the tradition

that I’m trying to change the tradition even my dad was hesitant but I remember

even my dad was hesitant but I remember

even my dad was hesitant but I remember my dad once taught me that in business

my dad once taught me that in business

my dad once taught me that in business if you want to heal against the wall

if you want to heal against the wall

if you want to heal against the wall don’t keep knocking against it you can

don’t keep knocking against it you can

don’t keep knocking against it you can go left go right go overall and uh and

go left go right go overall and uh and

go left go right go overall and uh and that’s what I did eventually we managed

that’s what I did eventually we managed

that’s what I did eventually we managed to create a new set of wake setup

to create a new set of wake setup

to create a new set of wake setup infusing modern elements together with

infusing modern elements together with

infusing modern elements together with traditional practices how did I do it I

traditional practices how did I do it I

traditional practices how did I do it I just said sorry to all my vendors and

just said sorry to all my vendors and

just said sorry to all my vendors and did everything myself

did everything myself

did everything myself I remember when I first started to

I remember when I first started to

I remember when I first started to revamp the business I only had a ragtag

revamp the business I only had a ragtag

revamp the business I only had a ragtag team of men people Shanna’s it was so

team of men people Shanna’s it was so

team of men people Shanna’s it was so important to change the way the public

important to change the way the public

important to change the way the public perceive us as funeral professionals

perceive us as funeral professionals

perceive us as funeral professionals rather than our job laborers the first

rather than our job laborers the first

rather than our job laborers the first thing I did was to put on a new set of

thing I did was to put on a new set of

thing I did was to put on a new set of professional-looking uniform for my

professional-looking uniform for my

professional-looking uniform for my staff to wear it’s only one whole year

staff to wear it’s only one whole year

staff to wear it’s only one whole year to convince them to put on a mere

to convince them to put on a mere

to convince them to put on a mere formality when customer sees us they

formality when customer sees us they

formality when customer sees us they instantly feel a sense of

instantly feel a sense of

instantly feel a sense of professionalism and trust in us it was a

professionalism and trust in us it was a

professionalism and trust in us it was a small step but it was a start of a

small step but it was a start of a

small step but it was a start of a journey that I realized how our

journey that I realized how our

journey that I realized how our persistence

persistence

persistence to make a difference has impact on our

to make a difference has impact on our

to make a difference has impact on our staff to instill pride and confidence in

staff to instill pride and confidence in

staff to instill pride and confidence in them so that they can view themselves as

them so that they can view themselves as

them so that they can view themselves as funeral professionals change was not

funeral professionals change was not

funeral professionals change was not easy but was accepted a change I could

easy but was accepted a change I could

easy but was accepted a change I could see their profile pictures changed to

see their profile pictures changed to

see their profile pictures changed to selfies in the new uniform we disrupt

selfies in the new uniform we disrupt

selfies in the new uniform we disrupt the deaf business by shifting the

the deaf business by shifting the

the deaf business by shifting the mindset of our industry to dead of a

mindset of our industry to dead of a

mindset of our industry to dead of a hospitality business after all

hospitality business after all

hospitality business after all we feel that a funeral is not just about

we feel that a funeral is not just about

we feel that a funeral is not just about sending off the deceased and a demon

sending off the deceased and a demon

sending off the deceased and a demon fight sent us but more importantly is

fight sent us but more importantly is

fight sent us but more importantly is about taking care of the families that

about taking care of the families that

about taking care of the families that are left behind professional mcs Allegan

are left behind professional mcs Allegan

are left behind professional mcs Allegan wig set up beautiful memorial collages

wig set up beautiful memorial collages

wig set up beautiful memorial collages coffee machine waitering services this

coffee machine waitering services this

coffee machine waitering services this is the way we want to take care of the

is the way we want to take care of the

is the way we want to take care of the families that we serve our big break

families that we serve our big break

families that we serve our big break came when my husband and I took our

came when my husband and I took our

came when my husband and I took our wedding pictures like this my husband

wedding pictures like this my husband

wedding pictures like this my husband and my father was so against the idea

and my father was so against the idea

and my father was so against the idea but I believe in it when people take

but I believe in it when people take

but I believe in it when people take their wedding pictures they usually take

their wedding pictures they usually take

their wedding pictures they usually take it at our favorite on destination

it at our favorite on destination

it at our favorite on destination weddings are places that means something

weddings are places that means something

weddings are places that means something to the couple for my husband and I the

to the couple for my husband and I the

to the couple for my husband and I the funeral business is our life it’s our

funeral business is our life it’s our

funeral business is our life it’s our calling so what better way to take our

calling so what better way to take our

calling so what better way to take our photos then to line the beautiful coffin

photos then to line the beautiful coffin

photos then to line the beautiful coffin like this I asked them to trust in me it

like this I asked them to trust in me it

like this I asked them to trust in me it was small advertisement the main purpose

was small advertisement the main purpose

was small advertisement the main purpose of taking this series of photos is to

of taking this series of photos is to

of taking this series of photos is to lead the top in debunking the taboo

lead the top in debunking the taboo

lead the top in debunking the taboo surrounding this trade believe me it was

surrounding this trade believe me it was

surrounding this trade believe me it was not easy to convince these two grown men

not easy to convince these two grown men

not easy to convince these two grown men but I persevered when the photo started

but I persevered when the photo started

but I persevered when the photo started circulating over night we went viral

circulating over night we went viral

circulating over night we went viral around the wall even BBC picked it up

around the wall even BBC picked it up

around the wall even BBC picked it up and interviewed asked life on the TV

and interviewed asked life on the TV

and interviewed asked life on the TV station it was an exciting few days for

station it was an exciting few days for

station it was an exciting few days for us and it’s part of a series of

us and it’s part of a series of

us and it’s part of a series of conversations in the media about Devin

conversations in the media about Devin

conversations in the media about Devin our industry people were finally talking

our industry people were finally talking

our industry people were finally talking about deaf deaf is our business

about deaf deaf is our business

about deaf deaf is our business it’s a six-part series about us as a

it’s a six-part series about us as a

it’s a six-part series about us as a free

free

free director family it’s a first of its kind

director family it’s a first of its kind

director family it’s a first of its kind and it went on to win the two zero one

and it went on to win the two zero one

and it went on to win the two zero one six nine Television Award for Best

six nine Television Award for Best

six nine Television Award for Best reality program

reality program

reality program [Applause]

[Applause]

[Applause] we are very heartened that even a local

we are very heartened that even a local

we are very heartened that even a local media are more open to featuring

media are more open to featuring

media are more open to featuring explicit details about death it really

explicit details about death it really

explicit details about death it really helped to further educate the people

helped to further educate the people

helped to further educate the people about what we do

about what we do

about what we do lifting the tab was surrounding our

lifting the tab was surrounding our

lifting the tab was surrounding our trade since our revamp our team has

trade since our revamp our team has

trade since our revamp our team has grown from 5 to 65 people and the

grown from 5 to 65 people and the

grown from 5 to 65 people and the general age group of our staff has

general age group of our staff has

general age group of our staff has decreased from 55 to 30 it’s really

decreased from 55 to 30 it’s really

decreased from 55 to 30 it’s really rewarding to see how a revamp has

rewarding to see how a revamp has

rewarding to see how a revamp has brought about so many young people to

brought about so many young people to

brought about so many young people to join our trade to fulfill our calling in

join our trade to fulfill our calling in

join our trade to fulfill our calling in life we are very glad that our

life we are very glad that our

life we are very glad that our persistence to make a difference as how

persistence to make a difference as how

persistence to make a difference as how to transform a traditional industry that

to transform a traditional industry that

to transform a traditional industry that is work by so much resentment and servos

is work by so much resentment and servos

is work by so much resentment and servos into one that is professional

into one that is professional

into one that is professional compassionate and has become a viable

compassionate and has become a viable

compassionate and has become a viable career option for younger generation

career option for younger generation

career option for younger generation through my line of work I’ve been

through my line of work I’ve been

through my line of work I’ve been privileged to witness fragments at

privileged to witness fragments at

privileged to witness fragments at families reunite people who have lost

families reunite people who have lost

families reunite people who have lost contact for decades coming back together

contact for decades coming back together

contact for decades coming back together tears of forgiveness and races of

tears of forgiveness and races of

tears of forgiveness and races of acceptance people let go of the grudge’s

acceptance people let go of the grudge’s

acceptance people let go of the grudge’s and accept each other for who they are

and accept each other for who they are

and accept each other for who they are the power of love is what makes us so

the power of love is what makes us so

the power of love is what makes us so special and this father of thumbs my

special and this father of thumbs my

special and this father of thumbs my purpose in this business of course I

purpose in this business of course I

purpose in this business of course I didn’t know what my purpose was before I

didn’t know what my purpose was before I

didn’t know what my purpose was before I was thrown into the circumstances that

was thrown into the circumstances that

was thrown into the circumstances that was in but she were each situations that

was in but she were each situations that

was in but she were each situations that I had to go through that vision to make

I had to go through that vision to make

I had to go through that vision to make things better develop I didn’t just

things better develop I didn’t just

things better develop I didn’t just succumb to the challenges that I’m faced

succumb to the challenges that I’m faced

succumb to the challenges that I’m faced with

with

with I didn’t just accept the status quo

I didn’t just accept the status quo

I didn’t just accept the status quo because the most senior generation tell

because the most senior generation tell

because the most senior generation tell me so I wanted to make a difference in

me so I wanted to make a difference in

me so I wanted to make a difference in my father’s life I wanted to make a

my father’s life I wanted to make a

my father’s life I wanted to make a difference in the business I wanted to

difference in the business I wanted to

difference in the business I wanted to make a difference in the community I

make a difference in the community I

make a difference in the community I think I suppose it is industry helped me

think I suppose it is industry helped me

think I suppose it is industry helped me develop the vision and that vision to

develop the vision and that vision to

develop the vision and that vision to make things better kept me pushing all

make things better kept me pushing all

make things better kept me pushing all the boundaries

the boundaries

the boundaries I’ve learned so much about life to death

I’ve learned so much about life to death

I’ve learned so much about life to death and the biggest thing I’ve learned it’s

and the biggest thing I’ve learned it’s

and the biggest thing I’ve learned it’s about love death greatest lesson it’s

about love death greatest lesson it’s

about love death greatest lesson it’s not about how much money you have me

not about how much money you have me

not about how much money you have me it’s not about how many Instagram

it’s not about how many Instagram

it’s not about how many Instagram followers you have it’s really about how

followers you have it’s really about how

followers you have it’s really about how loved you are by our family and friends

loved you are by our family and friends

loved you are by our family and friends I’ve learned that that is not morbid

I’ve learned that that is not morbid

I’ve learned that that is not morbid instead it reveals the more tender side

instead it reveals the more tender side

instead it reveals the more tender side of a human being I’ve seen all wounds

of a human being I’ve seen all wounds

of a human being I’ve seen all wounds heal families reunite a funeral is a

heal families reunite a funeral is a

heal families reunite a funeral is a place where miracles of love can happen

place where miracles of love can happen

place where miracles of love can happen everything happens for a reason

everything happens for a reason

everything happens for a reason and I don’t my dad’s heart attack was

and I don’t my dad’s heart attack was

and I don’t my dad’s heart attack was scared to us but I’m grateful that this

scared to us but I’m grateful that this

scared to us but I’m grateful that this opportunity this crisis has given me the

opportunity this crisis has given me the

opportunity this crisis has given me the chance to learn about live greatest

chance to learn about live greatest

chance to learn about live greatest lesson and to be a game changer in the

lesson and to be a game changer in the

lesson and to be a game changer in the industry opportunities are everywhere

industry opportunities are everywhere

industry opportunities are everywhere and you can be a game changer in places

and you can be a game changer in places

and you can be a game changer in places that you least expect even death can be

that you least expect even death can be

that you least expect even death can be game-changing so long as you believe in

game-changing so long as you believe in

game-changing so long as you believe in your purpose don’t let anything stand in

your purpose don’t let anything stand in

your purpose don’t let anything stand in your way because you don’t have to wait

your way because you don’t have to wait

your way because you don’t have to wait on to a crisis to let you take the leap

on to a crisis to let you take the leap

on to a crisis to let you take the leap of faith thank you

of faith thank you

of faith thank you [Applause]

”

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