few years ago a young Israeli family from a kibbutz in the Negev relocated to
from a kibbutz in the Negev relocated to
from a kibbutz in the Negev relocated to California the Negev is a desert it is
California the Negev is a desert it is
California the Negev is a desert it is hot it is dry it is tough it is not the
hot it is dry it is tough it is not the
hot it is dry it is tough it is not the easiest place to live in after a few
easiest place to live in after a few
easiest place to live in after a few days in California the little girl came
days in California the little girl came
days in California the little girl came back from school informing her parents
back from school informing her parents
back from school informing her parents that she learned a new song the parents
that she learned a new song the parents
that she learned a new song the parents knew long ago that the child is a genius
knew long ago that the child is a genius
knew long ago that the child is a genius but now they got the actual proof only a
but now they got the actual proof only a
but now they got the actual proof only a few days in United States and the girl
few days in United States and the girl
few days in United States and the girl is fluent in English and they ask little
is fluent in English and they ask little
is fluent in English and they ask little Einstein to sing the song and she did
Einstein to sing the song and she did
Einstein to sing the song and she did and the song is rain rain go away come
and the song is rain rain go away come
and the song is rain rain go away come again another day there was silence in
again another day there was silence in
again another day there was silence in the room the parents were in shock they
the room the parents were in shock they
the room the parents were in shock they were very proud with their little girl
were very proud with their little girl
were very proud with their little girl but at the same time they could not
but at the same time they could not
but at the same time they could not believe anyone would tell the rain to go
believe anyone would tell the rain to go
believe anyone would tell the rain to go away bear in mind those are people that
away bear in mind those are people that
away bear in mind those are people that grew up in the desert telling a rain to
grew up in the desert telling a rain to
grew up in the desert telling a rain to go away is a sin it’s a crime it’s
go away is a sin it’s a crime it’s
go away is a sin it’s a crime it’s unheard of I heard this story from the
unheard of I heard this story from the
unheard of I heard this story from the father a friend of mine we used to work
father a friend of mine we used to work
father a friend of mine we used to work for one of the Israeli water companies
for one of the Israeli water companies
for one of the Israeli water companies and I found it amusing and funny and
and I found it amusing and funny and
and I found it amusing and funny and then asked about the Israeli water
then asked about the Israeli water
then asked about the Israeli water children’s songs and they all have the
children’s songs and they all have the
children’s songs and they all have the same message feel free to sing along
and are plenty of other songs but they
and are plenty of other songs but they all have the same messages we either
all have the same messages we either
all have the same messages we either express joy and happiness with the fact
express joy and happiness with the fact
express joy and happiness with the fact that the rain is here or begging the
that the rain is here or begging the
that the rain is here or begging the rain to come back and water the flowers
rain to come back and water the flowers
rain to come back and water the flowers and trees bottom line you never tell the
and trees bottom line you never tell the
and trees bottom line you never tell the rain to go away Israelis like very much
rain to go away Israelis like very much
rain to go away Israelis like very much to travel abroad and when they come back
to travel abroad and when they come back
to travel abroad and when they come back they would usually comment on the amount
they would usually comment on the amount
they would usually comment on the amount of water that they sought during their
of water that they sought during their
of water that they sought during their trip and it is always said in a tone of
trip and it is always said in a tone of
trip and it is always said in a tone of admiration and jealousy so people would
admiration and jealousy so people would
admiration and jealousy so people would say we hiked in the Millea we did
say we hiked in the Millea we did
say we hiked in the Millea we did rafting in the Grand Canyon bungy
rafting in the Grand Canyon bungy
rafting in the Grand Canyon bungy jumping in Thailand it was very
jumping in Thailand it was very
jumping in Thailand it was very beautiful and then you hear the
beautiful and then you hear the
beautiful and then you hear the inevitable comment and there is so much
inevitable comment and there is so much
inevitable comment and there is so much water there and it comes with a little
water there and it comes with a little
water there and it comes with a little moan at the end kind of this is not fair
moan at the end kind of this is not fair
moan at the end kind of this is not fair God didn’t do a proper job distributing
God didn’t do a proper job distributing
God didn’t do a proper job distributing this important resource but what can we
this important resource but what can we
this important resource but what can we do we have to make up with what we got
do we have to make up with what we got
do we have to make up with what we got making up with what we got
making up with what we got
making up with what we got this is L’Amour my beloved life partner
this is L’Amour my beloved life partner
this is L’Amour my beloved life partner when it comes to water l’amour is an
when it comes to water l’amour is an
when it comes to water l’amour is an extremist she is fully committed to
extremist she is fully committed to
extremist she is fully committed to water saving whenever we wash fruits and
water saving whenever we wash fruits and
water saving whenever we wash fruits and vegetables l’amour would put a pot
vegetables l’amour would put a pot
vegetables l’amour would put a pot underneath collect the water and then
underneath collect the water and then
underneath collect the water and then irrigate the garden my dear I have a
irrigate the garden my dear I have a
irrigate the garden my dear I have a confession sometimes when you are not in
confession sometimes when you are not in
confession sometimes when you are not in the kitchen I cheat
the kitchen I cheat
the kitchen I cheat and I do not collect the water but other
and I do not collect the water but other
and I do not collect the water but other than that I’m a good guy I drink tap
than that I’m a good guy I drink tap
than that I’m a good guy I drink tap water I close the tap when I brush my
water I close the tap when I brush my
water I close the tap when I brush my teeth I use half the amount of water in
teeth I use half the amount of water in
teeth I use half the amount of water in the toilet when I can I get at night to
the toilet when I can I get at night to
the toilet when I can I get at night to avoid the reparation I told you a good
avoid the reparation I told you a good
avoid the reparation I told you a good guy now why is it so important the
guy now why is it so important the
guy now why is it so important the amount of water that l’amour is saving
amount of water that l’amour is saving
amount of water that l’amour is saving is insignificant the children’s songs
is insignificant the children’s songs
is insignificant the children’s songs are cute a nice nevertheless they don’t
are cute a nice nevertheless they don’t
are cute a nice nevertheless they don’t save water on their own but these acts
save water on their own but these acts
save water on their own but these acts these songs reflect a culture a culture
these songs reflect a culture a culture
these songs reflect a culture a culture of a water saving society when people
of a water saving society when people
of a water saving society when people share the same values and act
share the same values and act
share the same values and act accordingly when you have children songs
accordingly when you have children songs
accordingly when you have children songs that deliver a message when you have
that deliver a message when you have
that deliver a message when you have extremists likely more but also the
extremists likely more but also the
extremists likely more but also the average Joe is knowledgeable and aware
average Joe is knowledgeable and aware
average Joe is knowledgeable and aware then you are on the right track some
then you are on the right track some
then you are on the right track some people are lucky to have their work and
people are lucky to have their work and
people are lucky to have their work and values aligned I am one of those lucky
values aligned I am one of those lucky
values aligned I am one of those lucky guys I have a great job I know it’s not
guys I have a great job I know it’s not
guys I have a great job I know it’s not common to hear it from a public servant
governments are not accustomed to happy
governments are not accustomed to happy employees and they don’t really know
employees and they don’t really know
employees and they don’t really know what to do with them
what to do with them
what to do with them I deal with water issues from different
I deal with water issues from different
I deal with water issues from different point of views and angles and my mission
point of views and angles and my mission
point of views and angles and my mission is to make a change a very neat part of
is to make a change a very neat part of
is to make a change a very neat part of my job is the fact that it requires
my job is the fact that it requires
my job is the fact that it requires traveling quite often to different parts
traveling quite often to different parts
traveling quite often to different parts of the world meeting and speaking with
of the world meeting and speaking with
of the world meeting and speaking with opinion leaders politicians companies
opinion leaders politicians companies
opinion leaders politicians companies water utilities vistors International
water utilities vistors International
water utilities vistors International and financial organizations all players
and financial organizations all players
and financial organizations all players in the global water arena so this is the
in the global water arena so this is the
in the global water arena so this is the nice part the part which is not so nice
nice part the part which is not so nice
nice part the part which is not so nice is the fact that the global water
is the fact that the global water
is the fact that the global water picture is scary
picture is scary
picture is scary two months ago I visited Brazil staying
two months ago I visited Brazil staying
two months ago I visited Brazil staying in Brasilia the capital of the country
in Brasilia the capital of the country
in Brasilia the capital of the country I learned the due to water shortage
I learned the due to water shortage
I learned the due to water shortage there is a rotation between
there is a rotation between
there is a rotation between neighborhoods in the city and each
neighborhoods in the city and each
neighborhoods in the city and each neighborhood one day a week doesn’t get
neighborhood one day a week doesn’t get
neighborhood one day a week doesn’t get water and this is not only in Brasilia
water and this is not only in Brasilia
water and this is not only in Brasilia many cities around the world in Africa
many cities around the world in Africa
many cities around the world in Africa in the Middle East India China are
in the Middle East India China are
in the Middle East India China are facing similar situation recently even
facing similar situation recently even
facing similar situation recently even Rome in Italy has difficulties meeting
Rome in Italy has difficulties meeting
Rome in Italy has difficulties meeting water demand when I meet with CEOs of
water demand when I meet with CEOs of
water demand when I meet with CEOs of large multinationals I always ask them
large multinationals I always ask them
large multinationals I always ask them what is your strategy to water as a
what is your strategy to water as a
what is your strategy to water as a business sector and I get a lot of
business sector and I get a lot of
business sector and I get a lot of different interesting answers but they
different interesting answers but they
different interesting answers but they all complain over the fact that the
all complain over the fact that the
all complain over the fact that the business models are not right one of the
business models are not right one of the
business models are not right one of the most interesting and depressing answer
most interesting and depressing answer
most interesting and depressing answer was from one of the biggest companies in
was from one of the biggest companies in
was from one of the biggest companies in the world and they said they are waiting
the world and they said they are waiting
the world and they said they are waiting for the situation to get worse not that
for the situation to get worse not that
for the situation to get worse not that they wish for that but they think it is
they wish for that but they think it is
they wish for that but they think it is inevitable and then when the situation
inevitable and then when the situation
inevitable and then when the situation is desperate they will move in
Water pricing is at the heart of the
Water pricing is at the heart of the discussion about the business models it
discussion about the business models it
discussion about the business models it is a very delicate sensitive topic water
is a very delicate sensitive topic water
is a very delicate sensitive topic water is God’s gift to mankind it’s a phrase
is God’s gift to mankind it’s a phrase
is God’s gift to mankind it’s a phrase that I hear very often when I travel
that I hear very often when I travel
that I hear very often when I travel around in the world and it captures very
around in the world and it captures very
around in the world and it captures very accurately the way we perceive water as
accurately the way we perceive water as
accurately the way we perceive water as a gift and a gift is something that do
a gift and a gift is something that do
a gift and a gift is something that do not pay for it is free and you use it as
not pay for it is free and you use it as
not pay for it is free and you use it as you please this perception is a big
you please this perception is a big
you please this perception is a big obstacle it undermines our ability to
obstacle it undermines our ability to
obstacle it undermines our ability to create a functional sustainable water
create a functional sustainable water
create a functional sustainable water system water should cost money all type
system water should cost money all type
system water should cost money all type of water to all type of consumes the
of water to all type of consumes the
of water to all type of consumes the water contamination tragedy in Flint
water contamination tragedy in Flint
water contamination tragedy in Flint Michigan took many lives it showed us
Michigan took many lives it showed us
Michigan took many lives it showed us that managing water issues properly is a
that managing water issues properly is a
that managing water issues properly is a global challenge it should concern every
global challenge it should concern every
global challenge it should concern every person on earth the situation in the dry
person on earth the situation in the dry
person on earth the situation in the dry countries in the u.s. Nevada Arizona
countries in the u.s. Nevada Arizona
countries in the u.s. Nevada Arizona California calls for immediate action
California calls for immediate action
California calls for immediate action necessity is the mother of innovation is
necessity is the mother of innovation is
necessity is the mother of innovation is correct when mankind is under pressure
correct when mankind is under pressure
correct when mankind is under pressure people are creative and they find ways
people are creative and they find ways
people are creative and they find ways to overcome difficulties and challenges
but there is another side to the same
but there is another side to the same coin when we do not perceive the
coin when we do not perceive the
coin when we do not perceive the situation as a necessity then the right
situation as a necessity then the right
situation as a necessity then the right terminology to describe our mindset is
terminology to describe our mindset is
terminology to describe our mindset is if it ain’t broken don’t fix it means
if it ain’t broken don’t fix it means
if it ain’t broken don’t fix it means don’t bother us don’t bother us with
don’t bother us don’t bother us with
don’t bother us don’t bother us with those ideas concepts technologies we
those ideas concepts technologies we
those ideas concepts technologies we like things the way they are we want to
like things the way they are we want to
like things the way they are we want to stick to
business as usual but the big problem is
business as usual but the big problem is that the global water system is already
that the global water system is already
that the global water system is already broken and we ignore it this is the big
broken and we ignore it this is the big
broken and we ignore it this is the big elephant in the room we need to talk
elephant in the room we need to talk
elephant in the room we need to talk about it we need to discuss it and we
about it we need to discuss it and we
about it we need to discuss it and we need to come up with solutions the
need to come up with solutions the
need to come up with solutions the United Nation the OECD the World
United Nation the OECD the World
United Nation the OECD the World Economic Forum International Water
Economic Forum International Water
Economic Forum International Water Association all clearly indicates if we
Association all clearly indicates if we
Association all clearly indicates if we continue managing water the way we do in
continue managing water the way we do in
continue managing water the way we do in 20 years 66 percent of humanity is going
20 years 66 percent of humanity is going
20 years 66 percent of humanity is going to suffer from severe water shortage
already at present the situation is
already at present the situation is alarming on average 25 percent of our
alarming on average 25 percent of our
alarming on average 25 percent of our urban water is lost before we use it due
urban water is lost before we use it due
urban water is lost before we use it due to poor maintenance an old
to poor maintenance an old
to poor maintenance an old infrastructure and this is the average
infrastructure and this is the average
infrastructure and this is the average some cities around the world reach 60
some cities around the world reach 60
some cities around the world reach 60 and even 70% of water loss in the
and even 70% of water loss in the
and even 70% of water loss in the developing world only 10% of wastewater
developing world only 10% of wastewater
developing world only 10% of wastewater is being treated which means that vast
is being treated which means that vast
is being treated which means that vast majority of wastewater goes back to
majority of wastewater goes back to
majority of wastewater goes back to nature untreated contaminating
nature untreated contaminating
nature untreated contaminating everything on its way the global water
everything on its way the global water
everything on its way the global water system must be fixed but for no good
system must be fixed but for no good
system must be fixed but for no good reason we think that somehow this
reason we think that somehow this
reason we think that somehow this problem would go away that next year
problem would go away that next year
problem would go away that next year we’re going to have a lot of rain that
we’re going to have a lot of rain that
we’re going to have a lot of rain that somehow the aquifer will be restored
somehow the aquifer will be restored
somehow the aquifer will be restored flowers and butterflies everywhere and
flowers and butterflies everywhere and
flowers and butterflies everywhere and we are going to live happily ever after
we are going to live happily ever after
we are going to live happily ever after so this is not the right approach
so this is not the right approach
so this is not the right approach fairytales are not going to correct the
fairytales are not going to correct the
fairytales are not going to correct the situation
technological solutions exist efficient
technological solutions exist efficient irrigation smart urban water management
irrigation smart urban water management
irrigation smart urban water management system wastewater treatment facilities
system wastewater treatment facilities
system wastewater treatment facilities and reuse cost-effective desalination
and reuse cost-effective desalination
and reuse cost-effective desalination and much more
and much more
and much more moreover technology keeps improving all
moreover technology keeps improving all
moreover technology keeps improving all the time
the time
the time usage of big data sophisticated
usage of big data sophisticated
usage of big data sophisticated algorithm nanotechnology all bring us to
algorithm nanotechnology all bring us to
algorithm nanotechnology all bring us to the conclusion technology is not the
the conclusion technology is not the
the conclusion technology is not the barrier what are the barriers lack of
barrier what are the barriers lack of
barrier what are the barriers lack of awareness lack of sustainable business
awareness lack of sustainable business
awareness lack of sustainable business models lack of relevant pricing policy
models lack of relevant pricing policy
models lack of relevant pricing policy lack of clear legal frameworks and
lack of clear legal frameworks and
lack of clear legal frameworks and abundance of conservativeness those are
abundance of conservativeness those are
abundance of conservativeness those are the barriers we need a revolution we
the barriers we need a revolution we
the barriers we need a revolution we need a deep revolution we need a
need a deep revolution we need a
need a deep revolution we need a revolution that will move simultaneously
revolution that will move simultaneously
revolution that will move simultaneously top-down and bottom-up we need people
top-down and bottom-up we need people
top-down and bottom-up we need people and public opinion to push politicians
and public opinion to push politicians
and public opinion to push politicians and political leaders we need those
and political leaders we need those
and political leaders we need those leaders to become real leaders embrace
leaders to become real leaders embrace
leaders to become real leaders embrace the change and understand that business
the change and understand that business
the change and understand that business as usual is not an option are we going
as usual is not an option are we going
as usual is not an option are we going to do it with children’s songs well this
to do it with children’s songs well this
to do it with children’s songs well this is not enough but this is a crucial
is not enough but this is a crucial
is not enough but this is a crucial point to begin with this is the way
point to begin with this is the way
point to begin with this is the way society can change and I am 100% sure
society can change and I am 100% sure
society can change and I am 100% sure that without a solid base an outcome of
that without a solid base an outcome of
that without a solid base an outcome of a cultural change and a mind shift we
a cultural change and a mind shift we
a cultural change and a mind shift we will not be able to move forward so yes
will not be able to move forward so yes
will not be able to move forward so yes this is a very important topic
what kind of children’s songs do you
what kind of children’s songs do you remember from your childhood what kind
remember from your childhood what kind
remember from your childhood what kind of children’s songs do your children
of children’s songs do your children
of children’s songs do your children sing today and I’ll tell you this we
sing today and I’ll tell you this we
sing today and I’ll tell you this we need joyful children songs in every
need joyful children songs in every
need joyful children songs in every language in the world this is a good
language in the world this is a good
language in the world this is a good start for a positive revolution thank
start for a positive revolution thank
start for a positive revolution thank you
you
you [Applause]
”
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