[Music]
I have been in the last ten years
Several companies were founded there
also very digital company doing the
once had I thought would
digitization understood and above all
the extent and digitization until i
then I traveled to silicon valley
first time a few years ago and
I realized I had nothing
Roger that
who of you has the feeling that we
Well prepared for the future
who of you does not have the feeling yet
to be well prepared
He does not mind this game
that will be a few for you as well
the second group for themselves
not feeling well prepared for the
there is hope for the first group
it could be difficult
I am firmly convinced that what
there’s a technology to digitization
we are just approaching humanity
can actually only be prepared
Be careful that we are not
and how can I prepare for that
Conviction came is out
my view is behind it
I want the next few minutes
speak
Let’s start with a little exercise
with a small denassgabe
before you, 30 steps are the first
step is one meter the second step
two meters 4 meters that means everyone
your 30 steps will double here 24 8
16 32 64 128 256 and so on what
appreciate how far we could go
each run especially since a number
she guesses I’m guessing
on
it is a number that is bigger than us
as a rule, we can introduce ourselves
who knows the example or similar
knows the examples knows that the number
which is high but we can
do not really pay
do not calculate
but not really inwardly
Imagine what that means
I tell you it’s 800 million meters
that is the equivalent of 19.3 rounds of the earth
you would go if you were 30
steps goes and doubles in each case
what happens on your head
we turn our heads or we have
the imagination in the head linear
to think that 2 4 8 16 32 64 yes that
Feels linear in the head
but in truth it is one
exponential curve and exponential
Courses we can not do in our head
really work
why am I telling this?
digitization innovation is it
just as digitizing innovations
develops exponentially and how to
The feeling is that the last ten
Years pretty fast were pretty
Fierce were there you should be slow
On the floor lay hands over the
head for the next ten years
become much more violent and we have
no imagination something to get away
the existing one at the very beginning is that
the first computer 1945 in the eth
Zurich is the z4
That’s a microprocessor in the golf
in the bude of a golfball the costs
75 dollars a cent under a dollar
entire human history
innovations digitization always and
just innovations always exponential
run
agriculture 8000 years before christ before
christi birth has changed the world
then 4000 years is little at first
happened then eventually came the wheel yes
even there it is still very long
lasted until the next really
Breakthrough innovation came along
then look at the last 300 years
then came in the 18th century came the
Steam engine then needs one more
Took a while
only when the personal computer as the
computer has come then began the
speed up strongly and
currently we have an incredible
development with which speed
new breakthrough technology in the
come world and change the world
but that will increase exponentially in the future
also take the speed in the
Innovation has spread enormously
the wheel has gained 500 more
years of use of the invention
that it spreads nationwide
has 500 years today unimaginable like that
a groundbreaking technology
the radio still has 38 years left
It takes until the first 50 million
users found the tv needed
still 13 years for the first 50
million users the internet still has
Four years are needed and today there is
individual apps take a few days
until the first 50 million users
had pokémon go 19 days
and that too will be in the future
increase exponentially with the future
small teams creates within
few hours maybe minutes
pioneering technologies ideas in the
to bring world
that means the possibility of being smaller
david to tackle the big goliath
in addition to enormous to that means
digitization is not just with
but it also has risks
huge opportunities
small teams can do so much
cause and big teams forever
major difficulties innovatively too
it will be wonderful that showed that
whatsapp who of you – what’s up
That’s 89.9 percent likely
whatsapp was for 19 billion dollars
at that time had already sold to facebook
many hundreds of millions of users have one
entire industry is revolutionizing the industry
information technology-industry
communications industry 19 billion
dollar
what do you value as for employees
whatsapp at that time had 50 small ones
teams can change the world today
and that too will be in the future
increase exponentially
There are other technologies right now
enormously deliver big data throughout
human history until the year 2003
are dates about newspapers
Everything about books in the novel
was written websites etc
this amount of data is reported on 5
exabyte that number with a lot now
I believe is a 18 0 down
dranhängen in 2010, it was already so
far that every two days five ex work
created on new data in the world
In 2017, it is so that everyone
few minutes five exabytes arise
here again we see a whole
stark exponential curve
and, of course, intelligent ones are created
services with these data the
are not all crazy so
Insanely smart as before
book but still we stand today
an incredible amount of data from sensors
through smartphones etc
and there are many programmers
algorithms evolve around with these
to make data intelligent things
Maybe you know the service of
google maps for first time unbelievable
Surprised when I push a push up
I got my message
put in the car it came the push up
message an hour to cologne 110
kilometer good ride no traffic jam
I did not ask for this info
Google wants it because of my sensors
in the mobile phone and the gps data know where
my car is where I live
they knew that I was in demand
sit down and know that they
Sunday evenings at the time in
usually driven to Cologne
that’s why I give this info to me
I’ll have fun and work for you soon
I just planned to go to hamburg
let’s see how they react
data volumes are incredible I have it
recently read what do you appreciate
what 30 percent of the data traffics in
internet make up 30% of the side ship
Some are already laughing at the videos
I’m still looking for the one I consumed
do not know no yes or even
30 percent of internet traffic others
technologies just the world
change mobile we have in today
we have more of a smartphone
technologies of our pants pocket as the
president
American president the most powerful
man of the world in 1990 in the form of
computing power of the cas and the secret
service together listen to africa
looks to Kenya this year have
already a smartphone cover
within kenias of 44 percent of
population
and I talk I of smartphone of
high technology in the mobile radio sector
Let’s talk about over 90 of you
ever with the phone in one
retail store in germany
paid
1234
that are few in africa is it that way
over 90 percent of the population
regular mobile payment uses ie the
go to the market and buy
You can get your vegetables by smartphone
Today you can be in Germany
hard to imagine
they have the opportunity right now
that with technologies sat 1
which are being created
entire development stages too
skip those will not be 38 years
need to have introduced the radio
hopefully the fax will be around
skip
that also means there if the
would know how many faxes we still use
They would start to collect
Last time I was in San Francisco
I wanted a taxi to take the middle of
the city
Daytime busy road and me
keep an eye out and after five minutes
I hardly notice any in center cisco fan
taxis more
you can find single taxis
somewhere at the airport probably
There are also 30 in the depot cisco today
more over and over and liv
trick is registered driver as taxis
It would have been three years ago
taxi driver in cisco would have told
one for where stupid explains
brought reality today
I believe the bar owners sit yes
today no longer between us yes
even as technology is changing markets
and often faster and faster than
we can imagine that individual
technology in individual components
Today, entire markets are in such a position to
change
a resume
the changes that are currently affecting us
the world is changed in
a dimension we mostly in
are not aware of everyday life
I am firmly convinced that
every person whether private or professional
every employee every executive
Every entrepreneur deals with this
digital change radically
must deal with and be there
really needs to identify with and
must understand what that actually for
his personal life for his job
for his industry for his company
means one thing must be aware of us
be
this change is the digital transformation
never be as slow as today
if you really have that sentence
internalized has gotten understood
you have such a dimension right there
happens
we are now preparing for the future
what can we do
who of you knows the uba of his
business
who of you knows which start-up
just endangering your own job
next innovation is driving a brand
is active we have to start
First you start with star
to dispute the just yours
change areas
just the start up you see and the
Sitting many, start up entrepreneurs
probably can confirm
especially in start-ups
exactly with this idea
how can you get new technology for it
leverage markets to change
9 use to create that maybe
big companies are not in this
develop and create speed
you must start the
to think about start-ups and to be with you exactly
to deal with this
What does it look like when you get one
company establishes during
big project starts when you enter
new product developed
usually have little business reasons
i feel i have an idea i
make plan talk with people
bring the product to the market
bring running operation and have
after that there is little success that is usually
no prodigies among us I am
enthusiastic painter wise always show
a few on mostly looks more like that
that means we believe one
have a brilliant idea to have hypothesis
test the plants on the market
that was crap a new idea we have
new experiences spoken with people
improve our product test is like
it optimize experience again
again our product if we can
have done often if we often
have figured out how not
then it works at some point
product so good the market the customers for
our products will be so good that
company a product a project
completed successfully
if we know that we
ultimately by failing successfully
then we should look that we are
systematize failure
how can one systematize failure
when you look exactly this cycle
a thesis to measure the thesis
to draw his conclusions from it
product a project a company too
optimize and new ones quickly
to have test results again
optimize etc in this cycle
keeps as fast as possible and has to
you have budgets
You have to have time for it
you have structures for that you need
Management skills are just that
support the startups cramm and such
That’s what I mean with such things
to deal with the
sustainability of companies enormously
increase
I am firmly convinced that
Agility The new currency is that
means we have to go to one side
flexible structures in companies
We have to look that they can
are flexible
We succeed in that in humans
lead flexible by the individual
individual to each individual
Employee
give as much responsibility as possible
by having flat hierarchies in
which one actually has a culture in
which one may fail by putting in
the situation is quick to know
team form quickly for projects
and also quickly apart again
can go by the department
can change me quickly on outer
circumstances can set
who creates that as an individual as
but also the staff
structures and a culture that creates
companies can use
just in my view the future
and everyone has to take care of themselves
Just look in person
agile as flexible as possible is also in the
head that he is able to quickly
to receive information
to develop with pleasure
to deal with new
challenges to deal with
By the way, I think that’s one too
the emission of ted is and by the way
even refueling with thoughts
that’s why thoughts here days founded
how easy to believe that you compress
Good content from the best experts
Consume as entertaining as possible
should be around constantly
evolve and constantly interact with
the latest topics on the professional
but on the personal side
to set apart and as possible
to be fresh and flexible in the spirit
I want to finish with a quote
of charles darwin would have at that time
evolution theory has established itself
with that explained why certain
special in humanity survives
and others do not and I have it
best known quote a bit
modified for today
entrepreneurship
it is not the company that
survive what is strongest what am
biggest is what has the most capital
but the company survives
what is changing from the outside
can adapt to the fastest or in
other words who the fuck is goliath
rather like david makes a lot of success
[Applause]
”
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