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Using Principles of A.I. for Radical Innovation | Dr. Sunnie Giles | TEDxSaltLakeCity


[Applause]

[Applause] one spring day during my sophomore year

one spring day during my sophomore year

one spring day during my sophomore year in high school I sat down with my

in high school I sat down with my

in high school I sat down with my parents to decide whether I was taking

parents to decide whether I was taking

parents to decide whether I was taking the liberal arts or the math science

the liberal arts or the math science

the liberal arts or the math science track the conventional wisdom in rural

track the conventional wisdom in rural

track the conventional wisdom in rural Korea three decades ago was that girls

Korea three decades ago was that girls

Korea three decades ago was that girls didn’t go to college but instead got

didn’t go to college but instead got

didn’t go to college but instead got married and took care of the household

married and took care of the household

married and took care of the household my parents gave me a blank stare and

my parents gave me a blank stare and

my parents gave me a blank stare and said why are you trying to go to college

said why are you trying to go to college

said why are you trying to go to college if you send you to college you won’t

if you send you to college you won’t

if you send you to college you won’t even spend money on a bus ride for us

even spend money on a bus ride for us

even spend money on a bus ride for us because you get married and become a

because you get married and become a

because you get married and become a stranger to us but we’ll get an airplane

stranger to us but we’ll get an airplane

stranger to us but we’ll get an airplane ride out of your brothers that day I

ride out of your brothers that day I

ride out of your brothers that day I decided I’d go to college with or

decided I’d go to college with or

decided I’d go to college with or without their help

without their help

without their help I came to Brigham Young University with

I came to Brigham Young University with

I came to Brigham Young University with only 70 dollars in my pocket and began

only 70 dollars in my pocket and began

only 70 dollars in my pocket and began working a job where I gotta pay for in

working a job where I gotta pay for in

working a job where I gotta pay for in the morning to scrub toilets on campus

the morning to scrub toilets on campus

the morning to scrub toilets on campus with God’s grace and scholarships I

with God’s grace and scholarships I

with God’s grace and scholarships I graduated with honors and no student

graduated with honors and no student

graduated with honors and no student loans thank you

when I got my first job after college I

when I got my first job after college I bought an airplane ticket and flew my

bought an airplane ticket and flew my

bought an airplane ticket and flew my mom out she did get an airplane ride out

mom out she did get an airplane ride out

mom out she did get an airplane ride out of me when she saw how I was living she

of me when she saw how I was living she

of me when she saw how I was living she said you are a dragon born in a stream I

said you are a dragon born in a stream I

said you are a dragon born in a stream I thought you’re a salamander dragons

thought you’re a salamander dragons

thought you’re a salamander dragons belong in the ocean not in the humble

belong in the ocean not in the humble

belong in the ocean not in the humble stream where you were born how do you go

stream where you were born how do you go

stream where you were born how do you go from a salamander to a dragon that

from a salamander to a dragon that

from a salamander to a dragon that radically changes the conventional

radically changes the conventional

radically changes the conventional wisdom and causes everyone to play by

wisdom and causes everyone to play by

wisdom and causes everyone to play by the rules that you define what are the

the rules that you define what are the

the rules that you define what are the principles of radical innovation let’s

principles of radical innovation let’s

principles of radical innovation let’s turn to the ancient Chinese board game

turn to the ancient Chinese board game

turn to the ancient Chinese board game of go for answers I grew up watching my

of go for answers I grew up watching my

of go for answers I grew up watching my dad play go where players take turns to

dad play go where players take turns to

dad play go where players take turns to play black and white stones on the board

play black and white stones on the board

play black and white stones on the board to gain more territory go is a twenty

to gain more territory go is a twenty

to gain more territory go is a twenty five hundred year old board game played

five hundred year old board game played

five hundred year old board game played by 40 million people daily often it

by 40 million people daily often it

by 40 million people daily often it takes hours to finish run around I still

takes hours to finish run around I still

takes hours to finish run around I still remember the day when my mom threw out

remember the day when my mom threw out

remember the day when my mom threw out my desk go stones totally exasperated in

my desk go stones totally exasperated in

my desk go stones totally exasperated in March of last year more than 200 million

March of last year more than 200 million

March of last year more than 200 million people around the world watched a

people around the world watched a

people around the world watched a historic goal match between some unusual

historic goal match between some unusual

historic goal match between some unusual participants one was the second-highest

participants one was the second-highest

participants one was the second-highest ranking world champion of go Lisa doll

ranking world champion of go Lisa doll

ranking world champion of go Lisa doll from South Korea and the other was

from South Korea and the other was

from South Korea and the other was artificial intelligence or AI developed

artificial intelligence or AI developed

artificial intelligence or AI developed by google deepmind called alphago at the

by google deepmind called alphago at the

by google deepmind called alphago at the end of five days Lisa doh lost one to

end of five days Lisa doh lost one to

end of five days Lisa doh lost one to four which was a total surprise goal has

four which was a total surprise goal has

four which was a total surprise goal has long been considered the most

long been considered the most

long been considered the most challenging of classic games because

challenging of classic games because

challenging of classic games because it’s very complex and requires intuition

it’s very complex and requires intuition

it’s very complex and requires intuition to win the average number of possible

to win the average number of possible

to win the average number of possible moves for a given turning goal is 250 in

moves for a given turning goal is 250 in

moves for a given turning goal is 250 in comparison it’s 35 in chest

comparison it’s 35 in chest

comparison it’s 35 in chest the number of possible board

the number of possible board

the number of possible board configurations in go is more than the

configurations in go is more than the

configurations in go is more than the number of atoms in the universe as I

number of atoms in the universe as I

number of atoms in the universe as I watch the match unfold

watch the match unfold

watch the match unfold I became intensely curious about how

I became intensely curious about how

I became intensely curious about how alphago beat

alphago beat

alphago beat Lucido my investigations uncovered

Lucido my investigations uncovered

Lucido my investigations uncovered several principles behind alphago’s

several principles behind alphago’s

several principles behind alphago’s victory and I was fascinated to see that

victory and I was fascinated to see that

victory and I was fascinated to see that these were the same principles some

these were the same principles some

these were the same principles some companies use to spawn radical

companies use to spawn radical

companies use to spawn radical innovation and fundamentally change the

innovation and fundamentally change the

innovation and fundamentally change the rules of the game whom I call quantum

rules of the game whom I call quantum

rules of the game whom I call quantum companies these principles have not just

companies these principles have not just

companies these principles have not just helped these companies

helped these companies

helped these companies tweak things here and there and make

tweak things here and there and make

tweak things here and there and make incremental improvements but have

incremental improvements but have

incremental improvements but have catapulted the organization’s

catapulted the organization’s

catapulted the organization’s far away the competition radically

far away the competition radically

far away the competition radically changing how the game is played in their

changing how the game is played in their

changing how the game is played in their industry I’ll share three of these

industry I’ll share three of these

industry I’ll share three of these principles today first stealth

principles today first stealth

principles today first stealth organization both alphago and quantum

organization both alphago and quantum

organization both alphago and quantum companies use self-organizing agents in

companies use self-organizing agents in

companies use self-organizing agents in AI agents are the notes where

AI agents are the notes where

AI agents are the notes where computation happens similar to

computation happens similar to

computation happens similar to individual neurons in our brain they

individual neurons in our brain they

individual neurons in our brain they take input from sensors and direct their

take input from sensors and direct their

take input from sensors and direct their activities towards certain goals in

activities towards certain goals in

activities towards certain goals in alphago the agents learn everything

alphago the agents learn everything

alphago the agents learn everything themselves from scratch to decide the

themselves from scratch to decide the

themselves from scratch to decide the next move instead of relying on

next move instead of relying on

next move instead of relying on pre-programmed instructions from goal

pre-programmed instructions from goal

pre-programmed instructions from goal grandmasters similarly Reed Hastings CEO

grandmasters similarly Reed Hastings CEO

grandmasters similarly Reed Hastings CEO of Netflix has talked about how Netflix

of Netflix has talked about how Netflix

of Netflix has talked about how Netflix lets its employees self-organized

lets its employees self-organized

lets its employees self-organized Netflix manage massage there is no

Netflix manage massage there is no

Netflix manage massage there is no clothing policy at Netflix but nobody

clothing policy at Netflix but nobody

clothing policy at Netflix but nobody comes to work naked because the

comes to work naked because the

comes to work naked because the employees know the right thing to do

salaried employees don’t track their

salaried employees don’t track their overtime when they work weekends and

overtime when they work weekends and

overtime when they work weekends and nights so why should the company track

nights so why should the company track

nights so why should the company track their vacation days

their vacation days

their vacation days their vacation policy is not to have a

their vacation policy is not to have a

their vacation policy is not to have a vacation policy same goes with expense

vacation policy same goes with expense

vacation policy same goes with expense policy

policy

policy there is no expense policy at Netflix

there is no expense policy at Netflix

there is no expense policy at Netflix nor a department to ensure compliance to

nor a department to ensure compliance to

nor a department to ensure compliance to an expense policy the employees decide

an expense policy the employees decide

an expense policy the employees decide how many days they take and what

how many days they take and what

how many days they take and what expenses they get reimbursed this is

expenses they get reimbursed this is

expenses they get reimbursed this is just a small example of how Netflix

just a small example of how Netflix

just a small example of how Netflix promotes self organization as a result

promotes self organization as a result

promotes self organization as a result of implementing this and other

of implementing this and other

of implementing this and other principles of radical innovation Netflix

principles of radical innovation Netflix

principles of radical innovation Netflix was the number one top performing stock

was the number one top performing stock

was the number one top performing stock in two out of the last four years

in two out of the last four years

in two out of the last four years among the S&P 500 companies my global

among the S&P 500 companies my global

among the S&P 500 companies my global leadership research the first round

leadership research the first round

leadership research the first round result of which was published on Harvard

result of which was published on Harvard

result of which was published on Harvard Business rapidash sure found the

Business rapidash sure found the

Business rapidash sure found the allowing self organization is the second

allowing self organization is the second

allowing self organization is the second most important out of the 74 attributes

most important out of the 74 attributes

most important out of the 74 attributes tested when evaluating bosses it’s a

tested when evaluating bosses it’s a

tested when evaluating bosses it’s a universal human need to be self-directed

universal human need to be self-directed

universal human need to be self-directed and determine our own fate

second simple rules to provide some

second simple rules to provide some cohesive boundaries and direction among

cohesive boundaries and direction among

cohesive boundaries and direction among the many self-organizing agents pursuing

the many self-organizing agents pursuing

the many self-organizing agents pursuing different things both alphago and

different things both alphago and

different things both alphago and quantum companies use simple rules

quantum companies use simple rules

quantum companies use simple rules alphago has two sets of simple rules one

alphago has two sets of simple rules one

alphago has two sets of simple rules one set of rules called policy networks

set of rules called policy networks

set of rules called policy networks evaluates the board position and reduces

evaluates the board position and reduces

evaluates the board position and reduces the breast of the search another set of

the breast of the search another set of

the breast of the search another set of rules called value networks evaluates

rules called value networks evaluates

rules called value networks evaluates the probability of winning in a given

the probability of winning in a given

the probability of winning in a given position and reduces the depth of the

position and reduces the depth of the

position and reduces the depth of the search it has to simplify the search

search it has to simplify the search

search it has to simplify the search space because a brute force evaluation

space because a brute force evaluation

space because a brute force evaluation of every possible move is just not

of every possible move is just not

of every possible move is just not practical you might have to wait until

practical you might have to wait until

practical you might have to wait until the next Big Bang to see the and the

the next Big Bang to see the and the

the next Big Bang to see the and the game the cows might never come home the

game the cows might never come home the

game the cows might never come home the horizontally challenged lady might never

horizontally challenged lady might never

horizontally challenged lady might never sing you get the point

Google also uses simple rules as loose

Google also uses simple rules as loose guidelines for his tens of thousands of

guidelines for his tens of thousands of

guidelines for his tens of thousands of stop organizing employees without these

stop organizing employees without these

stop organizing employees without these simple rules all these employees during

simple rules all these employees during

simple rules all these employees during different things would result in chaos

different things would result in chaos

different things would result in chaos with no consistency interruption Google

with no consistency interruption Google

with no consistency interruption Google simple rules to decide priorities

simple rules to decide priorities

simple rules to decide priorities focused on the user and all else will

focused on the user and all else will

focused on the user and all else will follow

follow

follow how about ethics don’t be evil how to

how about ethics don’t be evil how to

how about ethics don’t be evil how to allocate corporate funds spend seventy

allocate corporate funds spend seventy

allocate corporate funds spend seventy percent on the core product twenty

percent on the core product twenty

percent on the core product twenty percent on emerging products and 10% on

percent on emerging products and 10% on

percent on emerging products and 10% on moonshot projects these simple rules not

moonshot projects these simple rules not

moonshot projects these simple rules not only provide cohesive parameters by

only provide cohesive parameters by

only provide cohesive parameters by which employees can self-organize but

which employees can self-organize but

which employees can self-organize but they also speed up decision-making in

they also speed up decision-making in

they also speed up decision-making in today’s complex business environment

today’s complex business environment

today’s complex business environment where things are changing constantly

where things are changing constantly

where things are changing constantly speed of execution is a lot more

speed of execution is a lot more

speed of execution is a lot more important than perfect execution partly

important than perfect execution partly

important than perfect execution partly due to its culture of using simple rules

due to its culture of using simple rules

due to its culture of using simple rules and other principles of radical

and other principles of radical

and other principles of radical innovation google has been ranked among

innovation google has been ranked among

innovation google has been ranked among the top three most innovative companies

the top three most innovative companies

the top three most innovative companies ten years in a row as compiled by a

ten years in a row as compiled by a

ten years in a row as compiled by a Boston Consulting Group third trainer in

Boston Consulting Group third trainer in

Boston Consulting Group third trainer in the process of practicing

the process of practicing

the process of practicing self-organization and at the same time

self-organization and at the same time

self-organization and at the same time deciding which simple rules work best

deciding which simple rules work best

deciding which simple rules work best both ethical and the employees in

both ethical and the employees in

both ethical and the employees in quantum companies learn from repeated

quantum companies learn from repeated

quantum companies learn from repeated experiments of trainer alphago played

experiments of trainer alphago played

experiments of trainer alphago played against itself 30 million times and

against itself 30 million times and

against itself 30 million times and 160,000 times against decent amateurs

160,000 times against decent amateurs

160,000 times against decent amateurs whose games were found on the internet

whose games were found on the internet

whose games were found on the internet using reinforced learning these trial

using reinforced learning these trial

using reinforced learning these trial and error results were used either to

and error results were used either to

and error results were used either to amplify or attenuate the input which

amplify or attenuate the input which

amplify or attenuate the input which slowly improve the algorithm over time

slowly improve the algorithm over time

slowly improve the algorithm over time alphago had to lose many times to

alphago had to lose many times to

alphago had to lose many times to improve its win rate

in a similar fashion by setting up an

in a similar fashion by setting up an a/b test on a microsite and comparing

a/b test on a microsite and comparing

a/b test on a microsite and comparing the original version against many other

the original version against many other

the original version against many other variations of color location and and a

variations of color location and and a

variations of color location and and a display of the promotional offer a video

display of the promotional offer a video

display of the promotional offer a video game company Electronic Arts sold more

game company Electronic Arts sold more

game company Electronic Arts sold more than 1 million copies of SimCity 5 in

than 1 million copies of SimCity 5 in

than 1 million copies of SimCity 5 in the first two weeks of its launch for

the first two weeks of its launch for

the first two weeks of its launch for example they were surprised to find that

example they were surprised to find that

example they were surprised to find that the variation with no promotional offer

the variation with no promotional offer

the variation with no promotional offer whatsoever drove 43 percent more

whatsoever drove 43 percent more

whatsoever drove 43 percent more purchases because their loyal customers

purchases because their loyal customers

purchases because their loyal customers just wanted to buy the game and no extra

just wanted to buy the game and no extra

just wanted to buy the game and no extra incentive was necessary success comes

incentive was necessary success comes

incentive was necessary success comes from learning and learning requires

from learning and learning requires

from learning and learning requires failures which means success requires

failures which means success requires

failures which means success requires failures for both AI and organizations

failures for both AI and organizations

failures for both AI and organizations tolerating failures and learning from

tolerating failures and learning from

tolerating failures and learning from each iteration of trial and error is

each iteration of trial and error is

each iteration of trial and error is essential to radical innovation

essential to radical innovation

essential to radical innovation organizations will be a much better

organizations will be a much better

organizations will be a much better served by measuring learning and

served by measuring learning and

served by measuring learning and tracking pattern recognition skills and

tracking pattern recognition skills and

tracking pattern recognition skills and false positive and false negative rates

false positive and false negative rates

false positive and false negative rates in the decisions they make

in the decisions they make

in the decisions they make instead of quarterly earnings if they

instead of quarterly earnings if they

instead of quarterly earnings if they want to win in the long term these

want to win in the long term these

want to win in the long term these principles can turn any company into a

principles can turn any company into a

principles can turn any company into a powerhouse of radical innovation because

powerhouse of radical innovation because

powerhouse of radical innovation because radical innovation is a serendipitous

radical innovation is a serendipitous

radical innovation is a serendipitous result of many self-organizing employees

result of many self-organizing employees

result of many self-organizing employees learning from trend or following simple

learning from trend or following simple

learning from trend or following simple rules these principles work because they

rules these principles work because they

rules these principles work because they are based on laws of nature governing

are based on laws of nature governing

are based on laws of nature governing all living organisms including people

all living organisms including people

all living organisms including people and organizations part of what my global

and organizations part of what my global

and organizations part of what my global leadership research found was that when

leadership research found was that when

leadership research found was that when these leaders practiced principles of

these leaders practiced principles of

these leaders practiced principles of radical innovation there are also good

radical innovation there are also good

radical innovation there are also good bosses to work for when our bosses don’t

bosses to work for when our bosses don’t

bosses to work for when our bosses don’t micromanage us but instead let us self

micromanage us but instead let us self

micromanage us but instead let us self organize when our bosses don’t give us

organize when our bosses don’t give us

organize when our bosses don’t give us precise instructions on how to do our

precise instructions on how to do our

precise instructions on how to do our jobs

jobs

jobs instead give us broad boundaries of

instead give us broad boundaries of

instead give us broad boundaries of simple rules when our bosses don’t throw

simple rules when our bosses don’t throw

simple rules when our bosses don’t throw us under the bus at the sly sign of

us under the bus at the sly sign of

us under the bus at the sly sign of failure but instead make you safe for us

failure but instead make you safe for us

failure but instead make you safe for us to learn from our mistakes in Shriner

to learn from our mistakes in Shriner

to learn from our mistakes in Shriner they can be bosses whom we enjoy working

they can be bosses whom we enjoy working

they can be bosses whom we enjoy working for and at the same time who catalyzed

for and at the same time who catalyzed

for and at the same time who catalyzed radical innovation we can start the

radical innovation we can start the

radical innovation we can start the change by being the change everyone can

change by being the change everyone can

change by being the change everyone can use these principles of radical

use these principles of radical

use these principles of radical innovation and transform their

innovation and transform their

innovation and transform their organization or become a more effective

organization or become a more effective

organization or become a more effective leader you can radically change the

leader you can radically change the

leader you can radically change the rules of the game and unleash the dragon

rules of the game and unleash the dragon

rules of the game and unleash the dragon in each of you you all belong in the

in each of you you all belong in the

in each of you you all belong in the ocean thank you

ocean thank you

ocean thank you [Applause]

”

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