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Una empresa fuera de lo común | Luz María Jaramillo | TEDxBogotaMujeres


in

[Music]

I come to tell you a story about

realization of a dream that already the

realization of a dream that we

we join with a successful alliance

we were my husband and I that we had a

dream the dream was to have a company

that was fair and sustainable and we

we put together and as I tell you the

alliance was also successful he was

civil engineer and I social worker

then we knew that if we started

how were we and are we going to build

roads

That was what he could do and I was

social worker had a town of

social work managed to manage

people make a magnificent team and if

we put together those two things the technique and the

human part

we had to get ahead and so I went

we start the company as they

story 48 years ago and you know

we started with gender equity we were

he and I then and we have continued

we have continued pp ever ever

always taking gender equality

in our company today in the part

management in the top management of

part that makes decisions that generates

ideas that makes projects that manages everything

we are at 50 50 we are the

half men and half women are in

the second generation is the owner of

the company at this time and the one that

is with me is driving

we are preparing to do the

niche of the third one there is already one and there is a

niece granddaughter who is 20 years later

we are already preparing for that

third generation

we are a company that is very healthy

we do not have debts thanks to

god a company that has a good

name in my guild in the country that is

is we have good reputation ey

we are leaders in social responsibility

and in gender equity in the guild

we invest in responsibility

social around 7 percent more

of what we invest pour the other

guild companies and we always keep

the idea and the question of equity

of gender as I say in Colombia not

it’s difficult because remember that in

Colombia for every five professionals and

five people with e

with higher education there are four

women is

so it is not difficult for us

we generate and create a position we make

we charge a charge we make a

profile we put a salary in a contest

and that’s why we have been able to maintain

equality in social responsibility

remember that one meets the

Social responsibility in three areas

within the company in the area by

the communities where you walk and with

the environment within the company

I will tell you how we have fulfilled it

with the environment and with the

communes

where we spend inside the company

we always work

specifically in three areas in health

for us and for everyone because it is

extremely important that we have health

We have some very good policies

health in the queues that we

we subsidized up to 70 percent in

lower income people they were

we contribute 70% of the cost of that

policy in the middle stratum 50 and in

the highest of the 30 policies we make

guidelines active guidelines we are trying

that the average 9 if the eleven are each time

healthier

we give them to have an afternoon at a

Friday to the free month so that every time

let’s be a little more rested and

more calmer in education

remember that the two engines of a

country are communications and

education

we are in the area of

terrestrial communication

then it is already we have it now in

social education we fight it all

the forms training to the maximum

When our our people want to go

at a level that you want to continue in the

university from illiterate to

high graduate

last year this year sorry

we graduated 30 people we had already

violated several but this year was very

cute because there were 30 people who were

illiterate and they left bachilleres and in

to go to university we give them

we provide half of your registration

and if you need such loans without

interests for us for the rest

[Music]

and well that’s basically in education

in in housing for

and that’s an obsession I think if

one has housing has a lot

very much advanced has reported that

It is also a way to combat

criminality and will tell you why

when we and deliver the first

of about three hundred houses that we made

but not for our employees but

for the environment where we worked

a man came to receive his house and

He said we have been working

with his family but not him

we knew he was in jail

then he leaves prison

and eight days later he receives at home

says sir to the umma I can not even

do nonsense and I said no because he told me

because you already know where the

boga side that had made him

It had taken five years in prison

so that this will already give that and

Cesc is a way to also fight

criminality with people who

we educate, I want to tell you that

we have entrepreneurship with our

wives of our workers and with

the people of the environment for example

in the guajira and in the valley

we have ventures with some

magnificent alliances with dinner and

crafts from colombia and that also

is another way to avoid the violence of

to stop violence one of these

ladies that I had learned in a

Very nice entrepreneurship in the valley I

He arrived after spending Christmas

and they already sell what they had already done and

He asked how it went and I do not

I’m happy to me they do not hit me anymore and like

did you hit him means and I

beat and beat her child because it

because for example I started doing

the soup the soup was watered like the

aviator silver for soup

He beat me but he does not hit me anymore

is that I also put silver term

for then that’s another way and that

we have to know that the

women we do not have to empower and

produce and so they will not hit us

in housing, health and education

so I want to tell you something else

we have always had and in the

carry philosophy carried

realize the dream and to do all

these things

fulfilling that social responsibility

that nowadays it became fashionable and that

call if justice was called before

social legal what we try to

exercise but to do that

we had to be very clear

that our philosophy was the human being

that we had to think about the

than for the best techniques that

we had the best engineering

machinery the best contracts if not

we had people who were trained

that had his basic needs

as far as possible covers not

we are going to have nothing

we could not do anything we did not get to

nothing and so every one of us receives

a person we do an induction and

we understand that what he is going to do

is the most important thing between

important to bring the reds up

direct one with a contract or do things

very important that every one they put

an asphalt granite on a highway

they are doing country are they helping

the people that you communicate to that you take out

your crops so you’re better

with that awareness that my work is

very important I do it at levels of

excellence

I want to tell you about two cases that

decide to present here two cases of

that are very important to us

rather, as a sample of what has been

accomplished

There are several but these are very nice and

they are very topical

this gentleman is called rolas ronald d es

son of a man who was driving a dump truck

enter our company and this boy

from small he was educated with us

studied engineering has already entered

work with us

he specialized and today he came to

be the boss of his father and it was a

beauty because it was already entering

hugged the plant on the 1 with guides

hit eta and the other ran his his

address today

he is the director of a contract in

the peru or chat or big and drive a

contract that has 400 kilometers in the

Peru and is a person who has

logically a joy a mystique

who has his children who has done things

very very very very very important and other

person who follows is called oberta

huberth is this lady of color that

He works in the Cauca Valley

huber is 15 years ago working with

us and when she started

work the only thing we knew was that

I had four children and I wanted and

we help education that the

they were moving forward

today the children are already in the

university the most beautiful is covered

he barely had his children already in the

university began to study she already

He asked us for help to study done and

already oberta the bachelor but already obert

it also has another wonderful thing in

housing we have a one

project a program called

first my house

first my house is that when you have

your house, whatever we are, we help you

that they can improve it

the engineer that this one done in

the boss goes up if you ask for help goes up

your house

look what you need like you have to

do and the people who work with

We our suppliers all

They give a discount and a pretty discount

good so that they can do their

house and with that address from us

and with the discounts that they have

they manage to have a much better house oberta

he has it today and then my message

today is when they work with people

when what they have to do when

be entrepreneurs do not skimp

neither money nor work nor time nor love

with its people

everything that is given to them is little because

that is far more rewards

big

let’s understand that if we fight with

our people

we work with them we manage to do

well done things

we make country if we make country

we make peace and if we make peace

we will have a better country and

we are much happier and there is a

thing that is very important that you

I want to say all this that I have

told that sounds so beautiful is a

magnificent business

remember let’s remember that the organ

most sensitive of man and woman in

the pocket and that for the pocket is

wonderful because if each one

try to do your things very well done

things work well be it

yes I know if they understand if each

person understands that the company is going

well it dances me well very well going to

fight or do things par excellence

then let’s fight let’s make country let’s do

peace and we work with our people

after

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