[Music]
[Applause]
that’s what I had to say
we want this ratio good taste
be here with all of you
it’s a privilege for me and I hope that
so look at it, we are going to do this
I want to invite you today
it’s a trip and that trip is that we go
of the labyrinth in which many times
makes our life still send the
but to boot I want to be very
clear of what is the scenario I have them
two questions the first question is that
there is a perfect
please I raised my hand I
I’m sorry to apologize because it’s perfect
I am and I think he did not shout the goal
we passed the first test I think so
second question is there someone who does not
have challenges
we all have challenges seen this is my
then let’s go then start
I want to start talking about you
what about me and I want to make them
realize that we are a
tiny little tiny
point in the history of mankind so
small that supremely difficult
calculate it we are microscopic
however for us that point is
the whole life and life is one thing
wonderful
put yourselves to think and please
put pause times to time and it ‘s in
tell what the senses are
that ability we have to see things and
Smell textures of feeling a
temperature of eating something delicious
listen to a music that evokes us
maybe that first love
all those things that we are capable of
feel or talk about their capabilities that
they go further they have realized
of what man is capable of doing
with your will or how far you get with
your emotions in your feelings or
how far he has come with the intellect
and capacity is about reaching the
ideas
man is a wonderful being and if he
they realize
one of the great opportunities that
has man is this just
word freedom
man is free everyone is free
and each of you can choose your
destination
each one of you can be an architect
and build what you want to do with your
life will be measured on Tuesday is very
pretty the theory but the practice is
I am full of problems full of
problems is super difficult that does not
it works so I want to tell you a
thing are just the circumstances
are the difficulties to the
that make life worthwhile
also that is part of reality what
another is a utopia
then who seeks perfection
is seeing a utopia
what I want to invite you today and that
What we are going to do is do
able to live being honest with
ourselves
fulfilling dreams and exercising
freedom is freedom has a great
ally that is called the creativity that
that ability to solve problems and
to think differently all of you from
sand that walk to this auditorium
Some of you remember how
came not because he does not remember because the
act of walking is a habitat is a
custom do it every day no
has nothing amazing does not mean a
challenge but surely the first time
they saw their son his nephew walk him
they took pictures videos everything
they could do it because it was a great achievement
for this little person, the same
day that you ran your first
5-kilometer race
remember every minute they trained
remember every kilometer during the
career
remember that they felt those last
meters when cancer
angels was coming remember when
they passed the goal and the moment when
he gives them the medal because there is a
show an amazement because there is a there is a
big challenge to show a photo that I
I love and I hope you make them laugh
as much as to me that is one of my
photographers in the newspaper and days
months or the fabulous
no matter how old are the displaced
of santa ana colombia in 2006
Mr. absolutely committed to
this public school with its homework
he is learning the half
I already made my yoke, I’m already like
ready but but I to your point more but
the chiquitín please get me out of
here that is that I see what it is
that is maddening spacious that is
about
no matter what age what matters is the
value the ability of us to
surpass the ego surpass the
circumstances and have the courage to say
what we want to be
When you want, you know what you want
it takes a lot of value because
surely there are many people who go
to question that decision and they do not go
to be happy but the important thing is
that you are coherent with yourself
so welcome to the
rebellion welcome as a way to
breaking paradigms let’s move on then
to life let’s move forward a little bit
more life
I imagine that you passed them what
same we go back to the point they taught us
that life was a straight line
black and white please you towards the
blanquito all my life do homework no
ask a lot and this is joy but
that is sad, it does not seem like
very sad
that would be to reduce life to a
maze with a single path where one
what it does is follow that maze
hitting each other between those walls to
get to that point that someone else
determined by one
I do not like you
so what is my proposal and
proposals that such sheehan
the maze and we plan to get to a
Mandala, I ‘m going to share a story with you
I really was born rebellious delivery
of his first test because I was born
rebels I can no longer I can not with the saw
I was born a rebel, life fascinates me
easy to do new things without learning and
there are people and if I seal them I know that
since I was like that
I was surrounded by death I know that
I was that is 14 years ago is
another story for another day
but I am a passionate life to them
will share this anecdote when I
two months to enter the
college
we were having dinner in my house there was a
very elegant guest father everything and the
father asked me your house to study
I had been writing since I was very little
I had not had relatively well
my family has a tradition
journalistic there are businesses in the in the
industry the media guess what
the label
the destination is put marta had to
be journalist
then when I looked at my
interlocutor said I’m going to study
industrial design
I guarantee that the silverware
Strangers literally all looked at me
terrified in the silence has been cut to
knife to a very decent family
everyone regained their composure
picked up his cutlery
He looked at me and they asked me and they told me
but we thought it was going to be
journalist
then I told them to consider it
but I think the industrial design
they give me the ability to solve
problems
It gives me a balance that interests me
between the arts and the humanities and
engineering and administration and it’s
how I want to start my life
professional with a lot of respect and affection
and I think with some nonconformity
but they accepted my decision
the story does not end and a few days
after
the rector of the school called me and I
He said
we knew that to aspire industrial design
ok then I told him yes he came back and I
I explained my reasons told me look
we think it’s doing economics
right if perhaps journalism
Then finally I insisted on
my points
her with the same resignation and the
same respect and with the same affection
accepted my decision and I followed the
way of my life making thousands of
things when thousands of things for what
they served more they know and I do all the
days
journalism is the job that I do but
what is the difference that they have passed
many years and that today I exercise
journalism by my decision not by
Imposition by conviction and compassion
then it is the trip we want to make
of the labyrinth to send it how we’re going
to do
What I want to show you is a
little that methodology that lap that is
simpler what people think that
they can apply it in their personal life and
in his professional life
Design thinking is a methodology
which uses creativity to solve
problems and face paradigms is not
more than that
do not worry about that then
we want to leave that labyrinth
back and built mandala the first
step that we have to do is define the
problem and that definition is very
simple a problem in the difference
between what I have and what I want
have access at this point that has that
wonderful opportunity that is called the
life and do not want to be that maze
you want to be that mandala that
you want but it is the one that you
they want to be and when they decide to do
that has to be aware that
they are changing their identity and from the
anthropology you see that identity are
movement roots that define me by
four elements what are they what
I want to be what I think is what
rejected yojoa and why not sometimes
believes that it is many things that is not in
reality but look for those that destiny
that you determine what you want
it implies changing the identity
we start this point then we define what
What we want
and that definition of truth I invite you to
they do heart but headquarters
tell lies if one does not do not bare s
because I know what he wants to live it
will entangle in this project but if
you are capable of being frank and
torn apart themselves will achieve
define that problem
then we are going to talk about the
determinants that are the determinants
the determinants are all those things
that involve me that project
those things are emotional those things
personal
those physical infrastructure things of
financial technology in the case of
companies everything that involves
projected stool are those pieces of
puzzles that go meshing and I
they were saying look at that solution their daughter
has these implications has to
comply with these rules of the game
after that he managed to close this stage
and entered the time of the alternatives
which is delicious because so far
we were working with the thought
logical and logical thinking and of the
investigation and analysis and of the
reflection
we come to that moment where the
we are growing among all
opens opens with a flower because here
you start proposing all kinds of
ideas from the simplest and most
obvious to the most complex and really
efforts and put a lot of pressure on
themselves and puts a lot of pressure on their
teams in this stage you have to get there and
you have to embrace the absolutely everything and
it’s delicious they’re going to realize the
ability that one has to get to
interesting and amazing ideas
when he has not achieved all this he must
evaluate that yes have alternatives and I
I said to you I’m cold
then you tell me fortune scarf and
you tell me by texaco and you tell me
lay poncho
they are all telling me practically
the same as before they have given a concept
What is it
open up but if you tell me open up
and you tell me then foresee a
heater and you tell me
go live to another place each one is
offering a different concept
so you have to be very careful
and also that their alternatives
really be alternatives
when we achieve that cycle we already
we had set some rules of the game
we submit to that amount of ideas as
a giant colander where are the
determinants saying that it fulfills that no
he meets they are going through there that meets
that does not meet this fulfills this fulfills it
complies and based on what is left
one begins to glimpse how how that
it is joined in one in a mass
delicious that is called the solution of
my problem
when I have it very clear, it starts
to be the implementation that is
wake up all this gear all
these pinions that allow me the passage to
step to establish the reality of things
I put my opinions, I follow up
Do you remember that there are
circumstances the world did not stop at
this process
then one has to be like
spiral up until you reach
complement and solution and this is how
a company of 105 years as the
Colombian from a laboratory
innovation won two years ago
four major innovation awards
in front of the best media in the world
regional Colombian medium that follows
so
[Applause]
what follows is whether or not your jump to no
perfect
what follows is an invitation to
be aware of that point that you
that is very small the story the
humanity is the greatest that you
they have at this time in their life
assume your destiny to do with your
life what you really want
be because they find a sense
that is the invitation today goodbye to your
labyrinths welcome those commands
sixth
[Music]
3
”
Be First to Comment