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hello how are you in ‘the lex causeway
the heroes are gonzalo alonso and me
I declared time with Seoul and I’m going to
talk a little about the transformation
digital that we think should have
that since then what we did was
take the claver platform so that
we call of love g3 and in g3
we process all conversations
public we were able to find the
patterns that gave us a little bit the
tracks where should I go the
evolution of pemex and the first pattern
that you can see appears right here and that
stain remain there as it includes in
the offer includes social mammographers
those social groups is like a look
10,000 500 feet where we
help to see this is a change of twitter
helps us see where they are located
all the actors of an audience the
influencers influencers all
the actors in the audience and see how
actively participate in it and how
You will see one of the first things
what draws our attention how we are
talking about technology is that every time
we see less technology as per
hierarchies as by trees
Aristotelians game by flow charts and
every time we see more like that
blot that just happened and what
it happens because you are seeing this this
we study going from seeing technology
more abstract to see her more as
radiography as it really is and will be
this phenomenon that comes back that is
called the phenomenon of audax people that
they have taught us to think not in this
planet is going to have less than some
things in the future for example food or
three water and not the future that awaits us
we already know it’s pretty good
calculated and it is very abundant water is a
big issue is not that there will be less
carrying water for humans in the
Planet Earth has three quarters
of two sixths of water and so
will always be what will be there in the
future will be more plants
desalinators so we can see
water because water will always be there if that
balance is broken which will fly
is the human being in the background were the
abundance of conversations that there are in
the Republic
win near all those circuits are
conversions are there and it’s not getting started
a clue as to where we think it’s going
this pemex issue in the future and this
to be digital is a mental state is a
mental state that is already in all
parties and in Latin America also not
notice that today we are more than 250
millions of users connected to
internet throughout the region
the calculation stated tanks that more or
less by 2020 we reach 550
millions of users connected to this
platform and it’s a perfect example of
what I said before abundance
there will be nothing less in the future
there’s going to be more of everything and that’s a
mental state in which we have to
find out everyone to have that certainly not
it is the exception
this one in a world where the rules already
they changed the policy and in return it’s not
normal what is happening right now with
the debates in the united states and in this
world the massiveness as the commune
we knew and then he lost these
massive open television channels
it does not make any sense what it has
meaning is that blotch to go approaching
to him and knowing us 1 to 1
knowing that the network infects us
zombie infections in the network
we look for influencers and include
and that’s what we try to do
with this type of analysis that are
looking around the slide of the
telex submission is that it follows
for telmex through our
analysis
Well the first thing we find is that
diversity that is very important in
the communities today is still not
someone give you the diversity between
exhibit 61 percent of men with
39 percent of women is a gender
already represents a poverty of thought
what we are looking for is equity
of gender not so that we are the same
fingers of each flavor not so that the
thought be richer and what
we are learning is that when
we bring men and women together if we achieve
is equity of thought exponent
moss the activity are exposed let’s be the
innovation
then it is something that we would like to see
draw out their tribes that they see here are
the tribes of tdt in mexico not to take out
his tribes we still find many
editions
we were not trying to change
perception with a large number of
tertiary editions yuriria too many
those are too many tribes to be able
drive powerful messages then a
message that you could probably
give all tedax groups that
they are there is to consolidate
consolidate in this text do not leave
make a forum a bigger one than
infringed more people at the same time and that
grow more quickly one more way
Cohesive so many clouds for a single theme
in a single forum is too much discussion
they are messages that can be lost now
and not then I would like to see more
consolidation of tedax and surely if
speak between you can do a
pd ex of three or four of the tedax that
today that would be much richer in
exponents in audience is not do not say
let them stop doing these said that so
less can those big ones exist for
Let it grow as we would like it
grow and we continue with their
influencers these are the
influencers that could change
exponentiated plus the voice of the
Mexican Republic from the opitas
even the economist was a good mix
of influencers where he has lived until
there in the middle west
we have Jorge Ávila there has not been the
economist and waved the sapito this mark
I do not love to see that dance
diversity
there are their influencers
media as characters do not
characters that can help us like
opinion leaders to change
beyond the leading influence
text message which has come
now it would be good to take them in
account will consider them and for example
they say they detect would love that
these characters are their own tedax
and they have not made them psoe who said that
the opposites has done the case marta already
he did it and the others would be very
interesting to see that you would leave the
text influencers why because
as we finished it a long time ago
they have changed and the narrative has changed
and the narrative is a good narrative
I saw a narrative is a narrative huber
mediated an afternoon a narrative
that gives the user power
completely and usher centric and in
this narrative all up in these
networks are worth the same we are parents and
is the power of that parity is going to us
take to go from youtube and not from
business to business of the virus and davies
davies consumed successes and what
we are calling the itu and thinks the fbi
one to one of beauty and SMEs what
we believe not enclave so is to intermediate what
more possible to carry these messages what
faster and more personal or
personalized to my audience through
of those influencers not in new
narratives in new ways like the
good key said huber pool originated and
It took into account that this and yes it
does very well all over the world is not
does nothing else through technology
technologies one one of the three
factors that matter to achieve this
change then what factors do you have to
achieve reach telecsa depth to
change then and technology already
we talk not through seeing this data
understand how to consolidate and how
bringing big data to use Texas
exponentiate weeks that would be 131 not
there is talent and that is very good
tedax doing it together very good talent
from the side of the organization the
content side
I suggest you keep doing programs
armed with technology
and finally the business model
then you had to take a life
as we told him a while ago to see if
the business model of pemex as
effective business model to get
to many people with messages
smart innovative persuasives
it’s still economic it’s not anymore and
for that is the third factor that
they should be seeing not just the
two others and knowing that there is something very
important and you have to do there
forward that is to join those three
factors that I just mentioned for
truly achieve a
transformation and that’s what I want
leave them as a message the disruption the
having to change is not something
elective or not is not a said point the
options a bug the irruption we
forces to change all those who
we decided not to change by ourselves
then a crib before the sixth a
message if they do not want to be discussed
fedex is a pass not because this too
is
then speed and you have to do it very
fast and every morning in africa a
gacela wakes up and knows that she must run
faster than the slowest lion or
he will eat it and every morning
African-union wakes up and knows that
It should be faster than does the
slower if you can not eat and
will die
it does not matter if a gazelle is made a
lion this game is to move
Movement is life
I’ve been in this game for 18 years
technology and if deep down the
technology are some pigs but every
who chooses if it is a no or a 0 0 that
all of you choose even the
pécs platform choose a 1 this
with the recommendations that we are
to if you want more information
we already know look for us in the
digital transformation hashtag
Of course, it is the first
digital transformer specialized in
this american machine in each dot com
he has a lot of information about the team
of strategy in content declared
quiet makes bright and yesterday in the
presentation
thank you king ana katz taping me
reflect on facebook linkedin and
he will also have his goal to see me
‘becks’ have to move forward hopefully this
help them hopefully that information
also helps the audience and I
I would love to see you as soon as possible
possible in another ex lately has not
I had time but I would love to see them
the next thanks for also in this
video
I send a great greeting and I hope to see them
to all
transforming digitally very soon
they are not worth third
[Applause]
”
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