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Thriving In An Always-On World | Brad Cleveland | TEDxSunValley


how many of you have sent attacks to

how many of you have sent attacks to someone in the same house raise your

someone in the same house raise your

someone in the same house raise your hand that’s everybody how about the same

hand that’s everybody how about the same

hand that’s everybody how about the same room all right how many would say this

room all right how many would say this

room all right how many would say this is a time-saving device all right a

is a time-saving device all right a

is a time-saving device all right a little more hesitation some of you were

little more hesitation some of you were

little more hesitation some of you were looking at me like is that a trick

looking at me like is that a trick

looking at me like is that a trick question I promise it’s not my daughter

question I promise it’s not my daughter

question I promise it’s not my daughter Grace is the busiest person I know she’s

Grace is the busiest person I know she’s

Grace is the busiest person I know she’s 14 years old she the other night we’re

14 years old she the other night we’re

14 years old she the other night we’re having a discussion around a week that

having a discussion around a week that

having a discussion around a week that was causing some angst she’s in school

was causing some angst she’s in school

was causing some angst she’s in school sports activities there’s something you

sports activities there’s something you

sports activities there’s something you know the drill well and I suggested well

know the drill well and I suggested well

know the drill well and I suggested well maybe you set your phone aside real

maybe you set your phone aside real

maybe you set your phone aside real evening and you know just so that’s not

evening and you know just so that’s not

evening and you know just so that’s not a source of distraction she readily

a source of distraction she readily

a source of distraction she readily agreed set it on the counter and I’m

agreed set it on the counter and I’m

agreed set it on the counter and I’m working on the other side of the room

working on the other side of the room

working on the other side of the room and I hear this Saint vibrate my

and I hear this Saint vibrate my

and I hear this Saint vibrate my goodness it was a slice of the always-on

goodness it was a slice of the always-on

goodness it was a slice of the always-on world there are now eight billion mobile

world there are now eight billion mobile

world there are now eight billion mobile devices and connections that’s more than

devices and connections that’s more than

devices and connections that’s more than the population of the planet mobile data

the population of the planet mobile data

the population of the planet mobile data traffic screw and 4,000 fold and last

traffic screw and 4,000 fold and last

traffic screw and 4,000 fold and last just 10 years alone and there are 200

just 10 years alone and there are 200

just 10 years alone and there are 200 billion smart devices it will soon be

billion smart devices it will soon be

billion smart devices it will soon be connected will soon surpass that number

connected will soon surpass that number

connected will soon surpass that number amazing and by any measure these

amazing and by any measure these

amazing and by any measure these capabilities have done amazing things

capabilities have done amazing things

capabilities have done amazing things for us

for us

for us they pulled three billion additional

they pulled three billion additional

they pulled three billion additional people into the global discussion

people into the global discussion

people into the global discussion they’ve enabled even small organizations

they’ve enabled even small organizations

they’ve enabled even small organizations to innovate and create and grow new

to innovate and create and grow new

to innovate and create and grow new markets and they prevented countless

markets and they prevented countless

markets and they prevented countless arguments between couples over whether

arguments between couples over whether

arguments between couples over whether to pull over for directions or not

but is there another side to this story

but is there another side to this story where all these messages I asked grace

where all these messages I asked grace

where all these messages I asked grace some are a group chat and an ice-skating

some are a group chat and an ice-skating

some are a group chat and an ice-skating teams has evolved in some are just

teams has evolved in some are just

teams has evolved in some are just snapshots with friends all fine she said

snapshots with friends all fine she said

snapshots with friends all fine she said dad you know if you open a snapchat and

dad you know if you open a snapchat and

dad you know if you open a snapchat and don’t respond the sender knows it you

don’t respond the sender knows it you

don’t respond the sender knows it you can be a 14 year old to be a CEO you’ll

can be a 14 year old to be a CEO you’ll

can be a 14 year old to be a CEO you’ll be the head of state if you don’t take

be the head of state if you don’t take

be the head of state if you don’t take control of the always-on world it will

control of the always-on world it will

control of the always-on world it will very quickly become a cruel of

very quickly become a cruel of

very quickly become a cruel of taskmaster in fact researchers in the

taskmaster in fact researchers in the

taskmaster in fact researchers in the medical community are sounding the alarm

medical community are sounding the alarm

medical community are sounding the alarm that compulsive checking of our devices

that compulsive checking of our devices

that compulsive checking of our devices involves the same part of our brains as

involves the same part of our brains as

involves the same part of our brains as addictions the human bio rhythms that

addictions the human bio rhythms that

addictions the human bio rhythms that have been part of our existence from the

have been part of our existence from the

have been part of our existence from the beginning are being displaced by a

beginning are being displaced by a

beginning are being displaced by a digital rhythm a very nascent different

digital rhythm a very nascent different

digital rhythm a very nascent different rhythm I’ve made my living working with

rhythm I’ve made my living working with

rhythm I’ve made my living working with organizations who are facing much the

organizations who are facing much the

organizations who are facing much the same thing as they deliver customer

same thing as they deliver customer

same thing as they deliver customer service we invent these devices and we

service we invent these devices and we

service we invent these devices and we love them we use them and that opens up

love them we use them and that opens up

love them we use them and that opens up access and impacts our culture and

access and impacts our culture and

access and impacts our culture and expectations and that whets the appetite

expectations and that whets the appetite

expectations and that whets the appetite for newer faster better devices which

for newer faster better devices which

for newer faster better devices which impacts our culture and expectations

impacts our culture and expectations

impacts our culture and expectations which puts us like hamsters on a wheel

which puts us like hamsters on a wheel

which puts us like hamsters on a wheel always needing to respond always

always needing to respond always

always needing to respond always connected always on some of the

connected always on some of the

connected always on some of the organization’s I work with their

organization’s I work with their

organization’s I work with their customer service approach our top in

customer service approach our top in

customer service approach our top in their sectors for customer satisfaction

their sectors for customer satisfaction

their sectors for customer satisfaction and others struggle it’ll tell you I I

and others struggle it’ll tell you I I

and others struggle it’ll tell you I I can’t sit on a plane if the person next

can’t sit on a plane if the person next

can’t sit on a plane if the person next to me asks what kind of work do you do

to me asks what kind of work do you do

to me asks what kind of work do you do they’ll they’ll to a person say oh you

they’ll they’ll to a person say oh you

they’ll they’ll to a person say oh you need to go work with so-and-so or such

need to go work with so-and-so or such

need to go work with so-and-so or such and such a company and they’ll have a

and such a company and they’ll have a

and such a company and they’ll have a story and those stories can so quickly

story and those stories can so quickly

story and those stories can so quickly reach the world we’re so connected they

reach the world we’re so connected they

reach the world we’re so connected they can so quickly do brand damage the

can so quickly do brand damage the

can so quickly do brand damage the stakes for all of us for organizations

stakes for all of us for organizations

stakes for all of us for organizations and individuals are so high

and individuals are so high

and individuals are so high so we asked why how do we get here how

so we asked why how do we get here how

so we asked why how do we get here how do we manage this and I’ve noticed

do we manage this and I’ve noticed

do we manage this and I’ve noticed organizations and individuals

organizations and individuals

organizations and individuals accomplishing the extraordinary ask a

accomplishing the extraordinary ask a

accomplishing the extraordinary ask a little different question a little

little different question a little

little different question a little better question how do we leverage this

better question how do we leverage this

better question how do we leverage this how do we ensure this always-on

how do we ensure this always-on

how do we ensure this always-on environment is working for us and I’ve

environment is working for us and I’ve

environment is working for us and I’ve observed there are three three critical

observed there are three three critical

observed there are three three critical parts to that answer and one is focus

parts to that answer and one is focus

parts to that answer and one is focus from the time I was this high I’ve loved

from the time I was this high I’ve loved

from the time I was this high I’ve loved everything about aviation and and flying

everything about aviation and and flying

everything about aviation and and flying I took some time out after college to

I took some time out after college to

I took some time out after college to work on getting a pilot’s license put a

work on getting a pilot’s license put a

work on getting a pilot’s license put a lot of hours in studied I will never

lot of hours in studied I will never

lot of hours in studied I will never forget the day the FAA inspector showed

forget the day the FAA inspector showed

forget the day the FAA inspector showed up he left out of this car right on time

up he left out of this car right on time

up he left out of this car right on time clipboard in here and introduced himself

clipboard in here and introduced himself

clipboard in here and introduced himself he said let’s get to work

he said let’s get to work

he said let’s get to work and it’s a three-hour process hour and a

and it’s a three-hour process hour and a

and it’s a three-hour process hour and a half there abouts on the ground in the

half there abouts on the ground in the

half there abouts on the ground in the flight room file a flight plan show me

flight room file a flight plan show me

flight room file a flight plan show me how to check the weather what altitude

how to check the weather what altitude

how to check the weather what altitude you need to be passing through this or

you need to be passing through this or

you need to be passing through this or that airspace and all that seemed to go

that airspace and all that seemed to go

that airspace and all that seemed to go fine we then went flying went out to a

fine we then went flying went out to a

fine we then went flying went out to a rural area he said okay do a figure

rural area he said okay do a figure

rural area he said okay do a figure eight for me do a power on stall do a

eight for me do a power on stall do a

eight for me do a power on stall do a power off stall

power off stall

power off stall that’s where you put the aircraft and

that’s where you put the aircraft and

that’s where you put the aircraft and such a steep climb it loses airspeed it

such a steep climb it loses airspeed it

such a steep climb it loses airspeed it literally loses the ability to fly it

literally loses the ability to fly it

literally loses the ability to fly it drops over it’s just in a freefall yet

drops over it’s just in a freefall yet

drops over it’s just in a freefall yet you have to know how to get out of it

you have to know how to get out of it

you have to know how to get out of it taking Dramamine is always a great idea

taking Dramamine is always a great idea

taking Dramamine is always a great idea before those exercises which I remember

before those exercises which I remember

before those exercises which I remember to do and we’re heading back then to the

to do and we’re heading back then to the

to do and we’re heading back then to the airport I’m thinking I’ve got this thing

airport I’m thinking I’ve got this thing

airport I’m thinking I’ve got this thing in the bag we’re lined up for that first

in the bag we’re lined up for that first

in the bag we’re lined up for that first approach and I assume we do several

approach and I assume we do several

approach and I assume we do several which is what we did and he looked over

which is what we did and he looked over

which is what we did and he looked over at me and he asked what’s your rate of

at me and he asked what’s your rate of

at me and he asked what’s your rate of descent sorry and he gets out the

descent sorry and he gets out the

descent sorry and he gets out the clipboard I hadn’t seen that yet and

clipboard I hadn’t seen that yet and

clipboard I hadn’t seen that yet and writes a note we land we take off we’re

writes a note we land we take off we’re

writes a note we land we take off we’re going around the pattern and the

going around the pattern and the

going around the pattern and the questions came faster and faster he’s

questions came faster and faster he’s

questions came faster and faster he’s right he’s on page two and then he’s on

right he’s on page two and then he’s on

right he’s on page two and then he’s on page three what’s your altitude what are

page three what’s your altitude what are

page three what’s your altitude what are you doing with the flaps what’s the deal

you doing with the flaps what’s the deal

you doing with the flaps what’s the deal with the car he’d I I didn’t understand

with the car he’d I I didn’t understand

with the car he’d I I didn’t understand all I could do was focus

all I could do was focus

all I could do was focus landed I

landed I

landed I taxi Dan my heart’s in my stomach I saw

taxi Dan my heart’s in my stomach I saw

taxi Dan my heart’s in my stomach I saw my dream disappear I shut the aircraft

my dream disappear I shut the aircraft

my dream disappear I shut the aircraft they own I’m under the right wing tying

they own I’m under the right wing tying

they own I’m under the right wing tying things down and he’s sitting in the

things down and he’s sitting in the

things down and he’s sitting in the right seat doing paperwork and I see him

right seat doing paperwork and I see him

right seat doing paperwork and I see him with my certificate and he turns it over

with my certificate and he turns it over

with my certificate and he turns it over and he signs it he throws me the keys it

and he signs it he throws me the keys it

and he signs it he throws me the keys it says congratulations Brad you’re a pilot

says congratulations Brad you’re a pilot

says congratulations Brad you’re a pilot really I thought I was failing he winked

really I thought I was failing he winked

really I thought I was failing he winked at me said yeah I like to mix things up

at me said yeah I like to mix things up

at me said yeah I like to mix things up a little bit he said look here’s the

a little bit he said look here’s the

a little bit he said look here’s the thing I’ve got two more of these today

thing I’ve got two more of these today

thing I’ve got two more of these today I’ve got free tomorrow there’s gonna be

I’ve got free tomorrow there’s gonna be

I’ve got free tomorrow there’s gonna be a time when everything conspires on you

a time when everything conspires on you

a time when everything conspires on you the lights on the in the air will look

the lights on the in the air will look

the lights on the in the air will look like the lights on the ground because

like the lights on the ground because

like the lights on the ground because it’s dusk there’s some weather there’s

it’s dusk there’s some weather there’s

it’s dusk there’s some weather there’s some traffic your family will be in the

some traffic your family will be in the

some traffic your family will be in the plane it’ll be distracting I’ve got to

plane it’ll be distracting I’ve got to

plane it’ll be distracting I’ve got to know you will focus and he taught me a

know you will focus and he taught me a

know you will focus and he taught me a lesson that day I will never forget

lesson that day I will never forget

lesson that day I will never forget focus is a choice and focus is defined

focus is a choice and focus is defined

focus is a choice and focus is defined by purpose I will get my family safely

by purpose I will get my family safely

by purpose I will get my family safely to this destination today on this flight

to this destination today on this flight

to this destination today on this flight I will be involved in my daughter’s

I will be involved in my daughter’s

I will be involved in my daughter’s world as she grows up I’ll be a part of

world as she grows up I’ll be a part of

world as she grows up I’ll be a part of her future I will build an insanely

her future I will build an insanely

her future I will build an insanely great company and focus becomes a point

great company and focus becomes a point

great company and focus becomes a point of reference then for a second trade a

of reference then for a second trade a

of reference then for a second trade a second part second part of the answer I

second part second part of the answer I

second part second part of the answer I see without fail and that’s learning and

see without fail and that’s learning and

see without fail and that’s learning and adapting in organizations learning and

adapting in organizations learning and

adapting in organizations learning and adapting often takes the form of

adapting often takes the form of

adapting often takes the form of simplifying simplifying it’s easy to say

simplifying simplifying it’s easy to say

simplifying simplifying it’s easy to say it’s hard to do the research group

it’s hard to do the research group

it’s hard to do the research group Siegel and Gail puts together what they

Siegel and Gail puts together what they

Siegel and Gail puts together what they call the global simplicity index and it

call the global simplicity index and it

call the global simplicity index and it ranks companies based on how easy it is

ranks companies based on how easy it is

ranks companies based on how easy it is from a consumers perspective to

from a consumers perspective to

from a consumers perspective to understand the brand and to engage with

understand the brand and to engage with

understand the brand and to engage with them so think self West Airlines Trader

them so think self West Airlines Trader

them so think self West Airlines Trader Joe’s Google Apple they’re they’re all

Joe’s Google Apple they’re they’re all

Joe’s Google Apple they’re they’re all examples of strong organizations in

examples of strong organizations in

examples of strong organizations in their sectors for simplicity they take

their sectors for simplicity they take

their sectors for simplicity they take these leaders they put them into a model

these leaders they put them into a model

these leaders they put them into a model stock portfolio and they compared it to

stock portfolio and they compared it to

stock portfolio and they compared it to the broad indices here in the US and

the broad indices here in the US and

the broad indices here in the US and several other countries and here’s what

several other countries and here’s what

several other countries and here’s what it looks like in recent years two

it looks like in recent years two

it looks like in recent years two hundred ninety three percent return on

hundred ninety three percent return on

hundred ninety three percent return on the simplicity index versus for example

the simplicity index versus for example

the simplicity index versus for example a hundred and five percent on the S&P

a hundred and five percent on the S&P

a hundred and five percent on the S&P the broad-based S&P Steve Jobs famously

the broad-based S&P Steve Jobs famously

the broad-based S&P Steve Jobs famously made simplifying part of his strategy

made simplifying part of his strategy

made simplifying part of his strategy they the main part of his strategy when

they the main part of his strategy when

they the main part of his strategy when he returned to Apple and turned the

he returned to Apple and turned the

he returned to Apple and turned the company around and so can you and I

company around and so can you and I

company around and so can you and I choose to stop adding and adding if

choose to stop adding and adding if

choose to stop adding and adding if large organizations with scale and with

large organizations with scale and with

large organizations with scale and with resources no they can’t do or be all

resources no they can’t do or be all

resources no they can’t do or be all things maybe that’s a pretty good clue

things maybe that’s a pretty good clue

things maybe that’s a pretty good clue for us choose to simplify a third part

for us choose to simplify a third part

for us choose to simplify a third part of the answer that I see without fails

of the answer that I see without fails

of the answer that I see without fails engagement we’ve got to engage we can we

engagement we’ve got to engage we can we

engagement we’ve got to engage we can we can we can go forward with purpose we

can we can go forward with purpose we

can we can go forward with purpose we can simplify around that but we’ve got

can simplify around that but we’ve got

can simplify around that but we’ve got to go out and engage with purpose I did

to go out and engage with purpose I did

to go out and engage with purpose I did some work in Europe recently and I flew

some work in Europe recently and I flew

some work in Europe recently and I flew Delta and KLM partner Airlines and on my

Delta and KLM partner Airlines and on my

Delta and KLM partner Airlines and on my return my connection was in at Schiphol

return my connection was in at Schiphol

return my connection was in at Schiphol Airport in the Amsterdam so a bunch of

Airport in the Amsterdam so a bunch of

Airport in the Amsterdam so a bunch of flights came in including mine and we’re

flights came in including mine and we’re

flights came in including mine and we’re all lined up for a passport check in

all lined up for a passport check in

all lined up for a passport check in terminal II you have to go through this

terminal II you have to go through this

terminal II you have to go through this check before you get on North American

check before you get on North American

check before you get on North American down flights and for whatever reason it

down flights and for whatever reason it

down flights and for whatever reason it was really busy that morning so all

was really busy that morning so all

was really busy that morning so all these flights came in and there were

these flights came in and there were

these flights came in and there were eight or ten customs officials and

eight or ten customs officials and

eight or ten customs officials and they’re doing everything they can to

they’re doing everything they can to

they’re doing everything they can to process this but I did what you would

process this but I did what you would

process this but I did what you would probably do in that situation I’m

probably do in that situation I’m

probably do in that situation I’m looking at my watch and thinking all

looking at my watch and thinking all

looking at my watch and thinking all right we’re moving this fast and I got a

right we’re moving this fast and I got a

right we’re moving this fast and I got a connection in 55 minutes I’m not sure

connection in 55 minutes I’m not sure

connection in 55 minutes I’m not sure this is gonna work a KLM engages with

this is gonna work a KLM engages with

this is gonna work a KLM engages with their customers with purpose and one of

their customers with purpose and one of

their customers with purpose and one of the channels they use is Twitter they

the channels they use is Twitter they

the channels they use is Twitter they use a lot of different channels one is

use a lot of different channels one is

use a lot of different channels one is Twitter they try to be where their

Twitter they try to be where their

Twitter they try to be where their customers are and as that would make

customers are and as that would make

customers are and as that would make sense for the needs that come up and

sense for the needs that come up and

sense for the needs that come up and they’ve got a very innovative service

they’ve got a very innovative service

they’ve got a very innovative service you go to their Twitter page you’ll see

you go to their Twitter page you’ll see

you go to their Twitter page you’ll see an estimated response time 25 minutes in

an estimated response time 25 minutes in

an estimated response time 25 minutes in the sample I grabbed for this

the sample I grabbed for this

the sample I grabbed for this to just that’s where normal customer

to just that’s where normal customer

to just that’s where normal customer service issues but if there’s something

service issues but if there’s something

service issues but if there’s something that deserves immediate attention

that deserves immediate attention

that deserves immediate attention they’ll prioritize it they triage these

they’ll prioritize it they triage these

they’ll prioritize it they triage these inbound tweets from their customers so I

inbound tweets from their customers so I

inbound tweets from their customers so I sent them a tweet terminal a passport

sent them a tweet terminal a passport

sent them a tweet terminal a passport check really backed up may mess flights

check really backed up may mess flights

check really backed up may mess flights it wasn’t two minutes later that five

it wasn’t two minutes later that five

it wasn’t two minutes later that five employees and Calum blue ran in and

employees and Calum blue ran in and

employees and Calum blue ran in and started directing traffic Minneapolis

started directing traffic Minneapolis

started directing traffic Minneapolis who’s going to Minneapolis come on up

who’s going to Minneapolis come on up

who’s going to Minneapolis come on up who wants you in this line Detroit who’s

who wants you in this line Detroit who’s

who wants you in this line Detroit who’s going to Detroit okay you guys are fine

going to Detroit okay you guys are fine

going to Detroit okay you guys are fine if you’ll wait right here we’ll get to

if you’ll wait right here we’ll get to

if you’ll wait right here we’ll get to you we’ll get you all to that plane

you we’ll get you all to that plane

you we’ll get you all to that plane thank you so much it was awesome I’ve

thank you so much it was awesome I’ve

thank you so much it was awesome I’ve been taking full credit for everyone

been taking full credit for everyone

been taking full credit for everyone making their connection that morning the

making their connection that morning the

making their connection that morning the Kom engages with purpose and so can you

Kom engages with purpose and so can you

Kom engages with purpose and so can you and I a friend recently was lamenting my

and I a friend recently was lamenting my

and I a friend recently was lamenting my kids only respond via text I call him I

kids only respond via text I call him I

kids only respond via text I call him I leave voicemail they get right back with

leave voicemail they get right back with

leave voicemail they get right back with text it’s chuckles I said well maybe

text it’s chuckles I said well maybe

text it’s chuckles I said well maybe that’s your channel then that’s how to

that’s your channel then that’s how to

that’s your channel then that’s how to engage what if we were to put some

engage what if we were to put some

engage what if we were to put some thought into this picture a piece of

thought into this picture a piece of

thought into this picture a piece of paper and you can literally do this one

paper and you can literally do this one

paper and you can literally do this one column label stakeholders business term

column label stakeholders business term

column label stakeholders business term but stakeholders in our worlds or

but stakeholders in our worlds or

but stakeholders in our worlds or friends our family customers employees

friends our family customers employees

friends our family customers employees then the other column how would

then the other column how would

then the other column how would engagement look like what channel makes

engagement look like what channel makes

engagement look like what channel makes sense under what circumstances maybe

sense under what circumstances maybe

sense under what circumstances maybe it’s text with the kids no maybe it’s

it’s text with the kids no maybe it’s

it’s text with the kids no maybe it’s really kicking that blog up and into

really kicking that blog up and into

really kicking that blog up and into place for the customers maybe it’s some

place for the customers maybe it’s some

place for the customers maybe it’s some social channels for your friends and

social channels for your friends and

social channels for your friends and family that begins to make sense and

family that begins to make sense and

family that begins to make sense and becomes clear and becomes fun when we’ve

becomes clear and becomes fun when we’ve

becomes clear and becomes fun when we’ve got a purpose and we’re simplifying

got a purpose and we’re simplifying

got a purpose and we’re simplifying around for things that matter most in

around for things that matter most in

around for things that matter most in the business world it’s called a

the business world it’s called a

the business world it’s called a customer engagement strategy or a

customer engagement strategy or a

customer engagement strategy or a customer access strategy and I’ve seen

customer access strategy and I’ve seen

customer access strategy and I’ve seen what it can do for important for

what it can do for important for

what it can do for important for companies from A to Z Apple two examples

companies from A to Z Apple two examples

companies from A to Z Apple two examples it works for us as well and it’s working

it works for us as well and it’s working

it works for us as well and it’s working for Grace she’s excited like I can take

for Grace she’s excited like I can take

for Grace she’s excited like I can take control of this let me leave you with

control of this let me leave you with

control of this let me leave you with this challenge think through these three

this challenge think through these three

this challenge think through these three questions what is

questions what is

questions what is your focus what’s the purpose that’s

your focus what’s the purpose that’s

your focus what’s the purpose that’s driving that focus how will you learn

driving that focus how will you learn

driving that focus how will you learn and adapt as new things come along we’re

and adapt as new things come along we’re

and adapt as new things come along we’re just getting started I mean we’ve seen

just getting started I mean we’ve seen

just getting started I mean we’ve seen the tip of the iceberg for what’s coming

the tip of the iceberg for what’s coming

the tip of the iceberg for what’s coming it’s exciting and how will you then

it’s exciting and how will you then

it’s exciting and how will you then engage with purpose and I’m not here to

engage with purpose and I’m not here to

engage with purpose and I’m not here to tell you what your purpose should be but

tell you what your purpose should be but

tell you what your purpose should be but what I do know and what I’d strongly

what I do know and what I’d strongly

what I do know and what I’d strongly suggest you is this got to live your

suggest you is this got to live your

suggest you is this got to live your life on purpose to get off the hamster

life on purpose to get off the hamster

life on purpose to get off the hamster wheel to get away from the disease if

wheel to get away from the disease if

wheel to get away from the disease if you’re on target in an always-on world

you’re on target in an always-on world

you’re on target in an always-on world the always-on world your friend it opens

the always-on world your friend it opens

the always-on world your friend it opens up unprecedented connectivity and the

up unprecedented connectivity and the

up unprecedented connectivity and the opportunity to thrive and to really

opportunity to thrive and to really

opportunity to thrive and to really further those things that matter the

further those things that matter the

further those things that matter the most thank you very much

most thank you very much

most thank you very much [Applause]

”

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