okay Digital is overwhelming us there’s fragmentation or saturated half
there’s fragmentation or saturated half
there’s fragmentation or saturated half of you are checking your text right now
of you are checking your text right now
of you are checking your text right now and we need a big digital detox right
and we need a big digital detox right
and we need a big digital detox right yes yes yes and yes
yes yes yes and yes
yes yes yes and yes now I’m not gonna give that lecture
now I’m not gonna give that lecture
now I’m not gonna give that lecture because you’ve been hearing it you know
because you’ve been hearing it you know
because you’ve been hearing it you know many many times in the media and from
many many times in the media and from
many many times in the media and from others what I’m gonna try to do today is
others what I’m gonna try to do today is
others what I’m gonna try to do today is to flip the argument and I’m gonna try
to flip the argument and I’m gonna try
to flip the argument and I’m gonna try to find the silver lining in all the
to find the silver lining in all the
to find the silver lining in all the digital madness that’s taking place and
digital madness that’s taking place and
digital madness that’s taking place and and we’re I’m going to talk about what I
and we’re I’m going to talk about what I
and we’re I’m going to talk about what I call the work/life advantage we
call the work/life advantage we
call the work/life advantage we typically talk about work-life balance
typically talk about work-life balance
typically talk about work-life balance but I’m going to flip it and here’s my
but I’m going to flip it and here’s my
but I’m going to flip it and here’s my argument digital understanding behavior
argument digital understanding behavior
argument digital understanding behavior an insight is fluid what we do in our
an insight is fluid what we do in our
an insight is fluid what we do in our personal life our digital immersion has
personal life our digital immersion has
personal life our digital immersion has massive implications on what we do in
massive implications on what we do in
massive implications on what we do in our professional and organizational
our professional and organizational
our professional and organizational endeavors the key is to figure out how
endeavors the key is to figure out how
endeavors the key is to figure out how to map those connections and to do so
to map those connections and to do so
to map those connections and to do so with humility and curiosity as new
with humility and curiosity as new
with humility and curiosity as new technologies unfold now the way I’m
technologies unfold now the way I’m
technologies unfold now the way I’m going to attempt to make this point to
going to attempt to make this point to
going to attempt to make this point to all of you is by highlighting some
all of you is by highlighting some
all of you is by highlighting some milestones in my personal life
milestones in my personal life
milestones in my personal life especially especially my last five years
especially especially my last five years
especially especially my last five years in Switzerland
now let me take a step back I love what
now let me take a step back I love what I do I love what I do I get a certain
I do I love what I do I get a certain
I do I love what I do I get a certain high in being a organizational change
high in being a organizational change
high in being a organizational change agent especially in large organizations
agent especially in large organizations
agent especially in large organizations and I’ve had a very very good track
and I’ve had a very very good track
and I’ve had a very very good track record in business transformation
record in business transformation
record in business transformation starting at Procter & Gamble then
starting at Procter & Gamble then
starting at Procter & Gamble then Neilson and more recently Nestle which
Neilson and more recently Nestle which
Neilson and more recently Nestle which begs the question is there a secret
begs the question is there a secret
begs the question is there a secret sauce well like all of you I have a
sauce well like all of you I have a
sauce well like all of you I have a business degree or I was in business
business degree or I was in business
business degree or I was in business school I’ve had great mentors I’ve had
school I’ve had great mentors I’ve had
school I’ve had great mentors I’ve had amazing business assignments
amazing business assignments
amazing business assignments I started survived and sold a startup
I started survived and sold a startup
I started survived and sold a startup but as I reflect on the success factors
but as I reflect on the success factors
but as I reflect on the success factors there’s no question in my mind that my
there’s no question in my mind that my
there’s no question in my mind that my competitive advantage has been how I’ve
competitive advantage has been how I’ve
competitive advantage has been how I’ve been able to translate that work/life
been able to translate that work/life
been able to translate that work/life advantage into business success in fact
advantage into business success in fact
advantage into business success in fact I typically I owe in all my leadership
I typically I owe in all my leadership
I typically I owe in all my leadership training I always use the expression
training I always use the expression
training I always use the expression trust your inner consumer your inner
trust your inner consumer your inner
trust your inner consumer your inner consumer is that compass for great
consumer is that compass for great
consumer is that compass for great business decisions and leadership and
business decisions and leadership and
business decisions and leadership and it’s what powers the work/life advantage
it’s what powers the work/life advantage
it’s what powers the work/life advantage now I know what you’re thinking this
now I know what you’re thinking this
now I know what you’re thinking this guy’s talking about guttin no I’m not
guy’s talking about guttin no I’m not
guy’s talking about guttin no I’m not talking about pure emotion and gut in
talking about pure emotion and gut in
talking about pure emotion and gut in today’s environment we are like big data
today’s environment we are like big data
today’s environment we are like big data machines we are processing massive
machines we are processing massive
machines we are processing massive amounts of data every single day we are
amounts of data every single day we are
amounts of data every single day we are sensing and responding we are looking at
sensing and responding we are looking at
sensing and responding we are looking at norm norms and benchmarks the latest
norm norms and benchmarks the latest
norm norms and benchmarks the latest data from Facebook 1.8 billion people
data from Facebook 1.8 billion people
data from Facebook 1.8 billion people globally are checking their mobile
globally are checking their mobile
globally are checking their mobile phones a hundred and 50 times a day
phones a hundred and 50 times a day
phones a hundred and 50 times a day again we’re all big data machines which
again we’re all big data machines which
again we’re all big data machines which means the way we consciously or
means the way we consciously or
means the way we consciously or unconsciously process that data can lead
unconsciously process that data can lead
unconsciously process that data can lead to really interesting decisions and let
to really interesting decisions and let
to really interesting decisions and let me start with a few simple examples so
me start with a few simple examples so
me start with a few simple examples so my favorite place in Switzerland as a
my favorite place in Switzerland as a
my favorite place in Switzerland as a matter horn like many of you and I can
matter horn like many of you and I can
matter horn like many of you and I can tell you with very high confidence you
tell you with very high confidence you
tell you with very high confidence you put the Matterhorn somewhere on the
put the Matterhorn somewhere on the
put the Matterhorn somewhere on the internet and
internet and
internet and social media it’s gonna get a lot of
social media it’s gonna get a lot of
social media it’s gonna get a lot of engagement it’ll get a lot of likes or
engagement it’ll get a lot of likes or
engagement it’ll get a lot of likes or if they’re selling posters they’re gonna
if they’re selling posters they’re gonna
if they’re selling posters they’re gonna get a lot of purchase um
get a lot of purchase um
get a lot of purchase um so take Facebook for example if you put
so take Facebook for example if you put
so take Facebook for example if you put a photo of the Matterhorn on your
a photo of the Matterhorn on your
a photo of the Matterhorn on your Facebook feed I guarantee you you’re
Facebook feed I guarantee you you’re
Facebook feed I guarantee you you’re gonna get at least 50 likes if you
gonna get at least 50 likes if you
gonna get at least 50 likes if you overlay a really cute kid my son Liam
overlay a really cute kid my son Liam
overlay a really cute kid my son Liam you’re probably gonna double the number
you’re probably gonna double the number
you’re probably gonna double the number at least 50% increase if you add the
at least 50% increase if you add the
at least 50% increase if you add the iconic st. Bernard dog you’re definitely
iconic st. Bernard dog you’re definitely
iconic st. Bernard dog you’re definitely gonna get bonus impressions okay and we
gonna get bonus impressions okay and we
gonna get bonus impressions okay and we know pets are just predictably viral
know pets are just predictably viral
know pets are just predictably viral across the internet dogs or cats you
across the internet dogs or cats you
across the internet dogs or cats you know our big data systems know that now
know our big data systems know that now
know our big data systems know that now of course if you add dad to the mix
of course if you add dad to the mix
of course if you add dad to the mix you’re probably gonna lose about 50% now
you’re probably gonna lose about 50% now
you’re probably gonna lose about 50% now joking aside the message here is that
joking aside the message here is that
joking aside the message here is that what we do in our personal lives in
what we do in our personal lives in
what we do in our personal lives in social media dill and digital is a
social media dill and digital is a
social media dill and digital is a real-time Learning Lab and that can
real-time Learning Lab and that can
real-time Learning Lab and that can greatly fortify the power and the
greatly fortify the power and the
greatly fortify the power and the persuasion of our business
persuasion of our business
persuasion of our business recommendations and that’s the
recommendations and that’s the
recommendations and that’s the connection to business we’re all
connection to business we’re all
connection to business we’re all fundamentally in the business of
fundamentally in the business of
fundamentally in the business of persuasion you know whether we’re
persuasion you know whether we’re
persuasion you know whether we’re building relationships or selling our
building relationships or selling our
building relationships or selling our case to the executive suite and what the
case to the executive suite and what the
case to the executive suite and what the matterhorn story tells us is that there
matterhorn story tells us is that there
matterhorn story tells us is that there is a way of presenting content and there
is a way of presenting content and there
is a way of presenting content and there is an important of cought there’s an
is an important of cought there’s an
is an important of cought there’s an importance of context as we put content
importance of context as we put content
importance of context as we put content out there now let me kind of take it a
out there now let me kind of take it a
out there now let me kind of take it a step deeper now so I’ve been here for
step deeper now so I’ve been here for
step deeper now so I’ve been here for about five years and you know my kids
about five years and you know my kids
about five years and you know my kids and I have produced several hundred
and I have produced several hundred
and I have produced several hundred videos in fact we have a rule that every
videos in fact we have a rule that every
videos in fact we have a rule that every time we go to the ski slopes or to a
time we go to the ski slopes or to a
time we go to the ski slopes or to a cool Museum in Switzerland like the
cool Museum in Switzerland like the
cool Museum in Switzerland like the Transport Museum of the Red Cross museum
Transport Museum of the Red Cross museum
Transport Museum of the Red Cross museum we produce a video three minutes or so
we produce a video three minutes or so
we produce a video three minutes or so and we even created a fun family brand
and we even created a fun family brand
and we even created a fun family brand called my altitude calm that kind of
called my altitude calm that kind of
called my altitude calm that kind of serves as an umbrella for it now I’m on
serves as an umbrella for it now I’m on
serves as an umbrella for it now I’m on one level this isn’t a new idea I mean
one level this isn’t a new idea I mean
one level this isn’t a new idea I mean my I’m from a family of seven kids my
my I’m from a family of seven kids my
my I’m from a family of seven kids my dad would go around with the
dad would go around with the
dad would go around with the Kodak camera and he would take home
Kodak camera and he would take home
Kodak camera and he would take home movies but what was different back then
movies but what was different back then
movies but what was different back then is it took three months to see the final
is it took three months to see the final
is it took three months to see the final result and there was never any editing
result and there was never any editing
result and there was never any editing today we bring our iPhone we capture the
today we bring our iPhone we capture the
today we bring our iPhone we capture the film we edit it we overlay sound we put
film we edit it we overlay sound we put
film we edit it we overlay sound we put cool text graphics on it we post it to
cool text graphics on it we post it to
cool text graphics on it we post it to Facebook or Twitter we get feedback from
Facebook or Twitter we get feedback from
Facebook or Twitter we get feedback from friends we may even do yet another round
friends we may even do yet another round
friends we may even do yet another round of iteration in one day and from a
of iteration in one day and from a
of iteration in one day and from a business perspective two things are
business perspective two things are
business perspective two things are going on that we need to internalize
going on that we need to internalize
going on that we need to internalize number one we know that effective
number one we know that effective
number one we know that effective communication is heavily grounded to
communication is heavily grounded to
communication is heavily grounded to sight sounded motion visual
sight sounded motion visual
sight sounded motion visual communication moving visual can really
communication moving visual can really
communication moving visual can really you know move the needle in terms of
you know move the needle in terms of
you know move the needle in terms of persuasion but there’s also process
persuasion but there’s also process
persuasion but there’s also process innovation and as the digital leader of
innovation and as the digital leader of
innovation and as the digital leader of a large company I’m constantly asking
a large company I’m constantly asking
a large company I’m constantly asking myself what is it that I’ve learned from
myself what is it that I’ve learned from
myself what is it that I’ve learned from cranking out a video that a lot of my
cranking out a video that a lot of my
cranking out a video that a lot of my friends are liking that can inspire a
friends are liking that can inspire a
friends are liking that can inspire a totally different way of thinking about
totally different way of thinking about
totally different way of thinking about how we become better faster smarter in
how we become better faster smarter in
how we become better faster smarter in our organizational or business
our organizational or business
our organizational or business enterprise and it’s what gives you that
enterprise and it’s what gives you that
enterprise and it’s what gives you that extra edge when you’re making
extra edge when you’re making
extra edge when you’re making recommendations or when someone’s trying
recommendations or when someone’s trying
recommendations or when someone’s trying to sell you on a really expensive
to sell you on a really expensive
to sell you on a really expensive campaign you kind of harken back to that
campaign you kind of harken back to that
campaign you kind of harken back to that experience with your kids thinking no
experience with your kids thinking no
experience with your kids thinking no digital can help us do it much much
digital can help us do it much much
digital can help us do it much much better again exploit the work/life
better again exploit the work/life
better again exploit the work/life advantage now the challenge today in the
advantage now the challenge today in the
advantage now the challenge today in the context of sight sound in motion is that
context of sight sound in motion is that
context of sight sound in motion is that it’s evolving so quickly
it’s evolving so quickly
it’s evolving so quickly you can’t even blink your eyes so here
you can’t even blink your eyes so here
you can’t even blink your eyes so here you have an example of I recently was in
you have an example of I recently was in
you have an example of I recently was in the color run in Lausanne with my family
the color run in Lausanne with my family
the color run in Lausanne with my family it looks kind of goofy my live feed but
it looks kind of goofy my live feed but
it looks kind of goofy my live feed but I’ve been trying to test everything out
I’ve been trying to test everything out
I’ve been trying to test everything out there and the beauty of all these new
there and the beauty of all these new
there and the beauty of all these new formats virtual reality live 360 you can
formats virtual reality live 360 you can
formats virtual reality live 360 you can pretty much do it for free on your own
pretty much do it for free on your own
pretty much do it for free on your own and get very very quick learning
and get very very quick learning
and get very very quick learning interestingly right after I did this I
interestingly right after I did this I
interestingly right after I did this I got this long memo from an agency person
got this long memo from an agency person
got this long memo from an agency person you know waxing poetic about live video
you know waxing poetic about live video
you know waxing poetic about live video and of course I had my own experience
and of course I had my own experience
and of course I had my own experience and again it just gives me that
and again it just gives me that
and again it just gives me that competitive advantage to ask the tougher
competitive advantage to ask the tougher
competitive advantage to ask the tougher questions
questions
questions now let’s move on to a harder area that
now let’s move on to a harder area that
now let’s move on to a harder area that I’m very passionate about which is
I’m very passionate about which is
I’m very passionate about which is organization and collaboration I think
organization and collaboration I think
organization and collaboration I think one of the most profound digital moments
one of the most profound digital moments
one of the most profound digital moments I had was after my wife and I had twins
I had was after my wife and I had twins
I had was after my wife and I had twins big inflection point and I created one
big inflection point and I created one
big inflection point and I created one of my first blogs it was called dos
of my first blogs it was called dos
of my first blogs it was called dos Bebe’s calm and and you know typical
Bebe’s calm and and you know typical
Bebe’s calm and and you know typical proud dad putting content up and
proud dad putting content up and
proud dad putting content up and everything and initially I was pretty
everything and initially I was pretty
everything and initially I was pretty much just out to build a community with
much just out to build a community with
much just out to build a community with relatives and a few friends and then I
relatives and a few friends and then I
relatives and a few friends and then I realized that a lot of other parents of
realized that a lot of other parents of
realized that a lot of other parents of twins or multiples were joining my
twins or multiples were joining my
twins or multiples were joining my conversation and I quickly learned that
conversation and I quickly learned that
conversation and I quickly learned that the art of creating a blog is as much
the art of creating a blog is as much
the art of creating a blog is as much about curation and community building as
about curation and community building as
about curation and community building as it is about publishing and that the art
it is about publishing and that the art
it is about publishing and that the art of a good community manager is to
of a good community manager is to
of a good community manager is to dignify to validate to promote the
dignify to validate to promote the
dignify to validate to promote the content of others now what’s the
content of others now what’s the
content of others now what’s the work-life advantage there in a large
work-life advantage there in a large
work-life advantage there in a large enterprise well in my company we’ve
enterprise well in my company we’ve
enterprise well in my company we’ve spent a lot of time trying to build a
spent a lot of time trying to build a
spent a lot of time trying to build a large internal social network in fact we
large internal social network in fact we
large internal social network in fact we have about 200,000 employees on it but
have about 200,000 employees on it but
have about 200,000 employees on it but the question is like how do you
the question is like how do you
the question is like how do you encourage people to share sharing is a
encourage people to share sharing is a
encourage people to share sharing is a huge productivity driver in large
huge productivity driver in large
huge productivity driver in large organizations and for me it was a pretty
organizations and for me it was a pretty
organizations and for me it was a pretty intuitive natural leap every morning for
intuitive natural leap every morning for
intuitive natural leap every morning for five to ten minutes a day I thank people
five to ten minutes a day I thank people
five to ten minutes a day I thank people who make contributions on our intranet I
who make contributions on our intranet I
who make contributions on our intranet I give them a high-five I may leave a
give them a high-five I may leave a
give them a high-five I may leave a comment and it’s made a huge difference
comment and it’s made a huge difference
comment and it’s made a huge difference it’s amazing how just lightweight
it’s amazing how just lightweight
it’s amazing how just lightweight rewards can have a huge impact but it’s
rewards can have a huge impact but it’s
rewards can have a huge impact but it’s the same social media principle people
the same social media principle people
the same social media principle people give a lot in social media because they
give a lot in social media because they
give a lot in social media because they want to feel validated the same thing
want to feel validated the same thing
want to feel validated the same thing applies in an internal organization and
applies in an internal organization and
applies in an internal organization and what’s interesting about this score up
what’s interesting about this score up
what’s interesting about this score up here is that you know you can quantify
here is that you know you can quantify
here is that you know you can quantify your contribution and I pay less
your contribution and I pay less
your contribution and I pay less attention to what I produce then the
attention to what I produce then the
attention to what I produce then the gains that I receive from others now in
gains that I receive from others now in
gains that I receive from others now in a decentralized company like Network
a decentralized company like Network
a decentralized company like Network Nestle sharing is everything you don’t
Nestle sharing is everything you don’t
Nestle sharing is everything you don’t want people repeating the same thing so
want people repeating the same thing so
want people repeating the same thing so if you can encourage a market to share a
if you can encourage a market to share a
if you can encourage a market to share a best practice or a case study or
best practice or a case study or
best practice or a case study or learning that
learning that
learning that productivity gold again exploit the
productivity gold again exploit the
productivity gold again exploit the work/life advantage here’s another
work/life advantage here’s another
work/life advantage here’s another example I ran in the London Marathon and
example I ran in the London Marathon and
example I ran in the London Marathon and in order to be eligible I had to raise a
in order to be eligible I had to raise a
in order to be eligible I had to raise a bunch of money and I was pretty blown
bunch of money and I was pretty blown
bunch of money and I was pretty blown away at how easy it was to raise money
away at how easy it was to raise money
away at how easy it was to raise money within my social network so surprised
within my social network so surprised
within my social network so surprised that it empowered me to bring some
that it empowered me to bring some
that it empowered me to bring some recommendations to my work first I
recommendations to my work first I
recommendations to my work first I started to dial up my crowd sourcing
started to dial up my crowd sourcing
started to dial up my crowd sourcing from employees and and when we decided
from employees and and when we decided
from employees and and when we decided to create an open innovation platform to
to create an open innovation platform to
to create an open innovation platform to solicit ideas from entrepreneurs I felt
solicit ideas from entrepreneurs I felt
solicit ideas from entrepreneurs I felt a lot more confident making that
a lot more confident making that
a lot more confident making that recommendation because I had done it
recommendation because I had done it
recommendation because I had done it myself and it was easier for me to push
myself and it was easier for me to push
myself and it was easier for me to push back on the naysayers by using my own
back on the naysayers by using my own
back on the naysayers by using my own personal evidence to make that case now
personal evidence to make that case now
personal evidence to make that case now we’ve given you some some kind of happy
we’ve given you some some kind of happy
we’ve given you some some kind of happy examples let me kind of push into a
examples let me kind of push into a
examples let me kind of push into a harder zone that I think is
harder zone that I think is
harder zone that I think is mission-critical this space is really
mission-critical this space is really
mission-critical this space is really complicated we’re dealing with a lot of
complicated we’re dealing with a lot of
complicated we’re dealing with a lot of data and nurturing and growing consumer
data and nurturing and growing consumer
data and nurturing and growing consumer trust is absolutely critical everyone
trust is absolutely critical everyone
trust is absolutely critical everyone loses if we don’t do this I gave you
loses if we don’t do this I gave you
loses if we don’t do this I gave you some examples of my kids and everything
some examples of my kids and everything
some examples of my kids and everything all of that activity puts me on notice
all of that activity puts me on notice
all of that activity puts me on notice it keeps me on guard it makes me more
it keeps me on guard it makes me more
it keeps me on guard it makes me more skeptical a couple months ago my
skeptical a couple months ago my
skeptical a couple months ago my Instagram account was hacked the
Instagram account was hacked the
Instagram account was hacked the perpetrators even changed my name and it
perpetrators even changed my name and it
perpetrators even changed my name and it forced me to really step back and ask
forced me to really step back and ask
forced me to really step back and ask myself what am i doing in my workspace
myself what am i doing in my workspace
myself what am i doing in my workspace to ensure that consumers have the
to ensure that consumers have the
to ensure that consumers have the confidence that we are going to use
confidence that we are going to use
confidence that we are going to use their data responsibly and it led to a
their data responsibly and it led to a
their data responsibly and it led to a lot of additional thinking recently I
lot of additional thinking recently I
lot of additional thinking recently I helped push through an industry
helped push through an industry
helped push through an industry initiative a consortium of manufacturers
initiative a consortium of manufacturers
initiative a consortium of manufacturers and retailers to develop consumer
and retailers to develop consumer
and retailers to develop consumer engagement principles to kind of create
engagement principles to kind of create
engagement principles to kind of create a different type of covenant for how we
a different type of covenant for how we
a different type of covenant for how we articulate the value exchange when
articulate the value exchange when
articulate the value exchange when consumers are giving data I have to be
consumers are giving data I have to be
consumers are giving data I have to be honest with you if I hadn’t been so
honest with you if I hadn’t been so
honest with you if I hadn’t been so active in my personal life in digital I
active in my personal life in digital I
active in my personal life in digital I doubt I would have had the courage to
doubt I would have had the courage to
doubt I would have had the courage to bring that type of recommend a
bring that type of recommend a
bring that type of recommend a not just to my current employer but to a
not just to my current employer but to a
not just to my current employer but to a whole bunch of other companies but this
whole bunch of other companies but this
whole bunch of other companies but this is where the personal experience
is where the personal experience
is where the personal experience fortifies what we’re doing in the
fortifies what we’re doing in the
fortifies what we’re doing in the business environment now in closing
you’re all about to enter the workplace
you’re all about to enter the workplace whether it’s business nonprofits
whether it’s business nonprofits
whether it’s business nonprofits education and you’re gonna have a really
education and you’re gonna have a really
education and you’re gonna have a really unique advantage because all of you are
unique advantage because all of you are
unique advantage because all of you are really close to the technology I know
really close to the technology I know
really close to the technology I know because I’ve been observing you over the
because I’ve been observing you over the
because I’ve been observing you over the last you know eight hours or so think
last you know eight hours or so think
last you know eight hours or so think about how you can really internalize
about how you can really internalize
about how you can really internalize those experiences into competitive
those experiences into competitive
those experiences into competitive advantage you see these things here if
advantage you see these things here if
advantage you see these things here if you get an email from me you’ll see
you get an email from me you’ll see
you get an email from me you’ll see these three words I remind myself all
these three words I remind myself all
these three words I remind myself all the time they all con come from my
the time they all con come from my
the time they all con come from my consumer mindset you know how do we
consumer mindset you know how do we
consumer mindset you know how do we shrink interfaces to make them more
shrink interfaces to make them more
shrink interfaces to make them more friendly to mobile how do we provide
friendly to mobile how do we provide
friendly to mobile how do we provide more service to consumers to create more
more service to consumers to create more
more service to consumers to create more value how do we simplify everything
value how do we simplify everything
value how do we simplify everything those three words work interchangeably
those three words work interchangeably
those three words work interchangeably between the consumer and the business
between the consumer and the business
between the consumer and the business zone exploit the work/life advantage
zone exploit the work/life advantage
zone exploit the work/life advantage trust your inner consumer thank you
trust your inner consumer thank you
trust your inner consumer thank you [Applause]
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