big confession I am a lawyer and I mention that because the fact that I was
mention that because the fact that I was
mention that because the fact that I was a lawyer is what motivated me many years
a lawyer is what motivated me many years
a lawyer is what motivated me many years ago when I lived in Peru to go and visit
ago when I lived in Peru to go and visit
ago when I lived in Peru to go and visit the prison in San Juan de Lurigancho
the prison in San Juan de Lurigancho
the prison in San Juan de Lurigancho this is a place that most people try
this is a place that most people try
this is a place that most people try hard not to go visit but it was
hard not to go visit but it was
hard not to go visit but it was important for me to go and see it
important for me to go and see it
important for me to go and see it because I wanted to understand
because I wanted to understand
because I wanted to understand administration of justice in the system
administration of justice in the system
administration of justice in the system other than my own and I learned about
other than my own and I learned about
other than my own and I learned about administration of justice in Peru but I
administration of justice in Peru but I
administration of justice in Peru but I can’t remember really anything about DIF
can’t remember really anything about DIF
can’t remember really anything about DIF about defense or prosecutors or
about defense or prosecutors or
about defense or prosecutors or sentencing or evidence what I learned
sentencing or evidence what I learned
sentencing or evidence what I learned what I experienced it something more
what I experienced it something more
what I experienced it something more primordial about be sick failings in the
primordial about be sick failings in the
primordial about be sick failings in the rule of law because of poor incentives
rule of law because of poor incentives
rule of law because of poor incentives so the first thing that happened when I
so the first thing that happened when I
so the first thing that happened when I walked in was presented both my thumbs
walked in was presented both my thumbs
walked in was presented both my thumbs and I’m not joking but I hope that they
and I’m not joking but I hope that they
and I’m not joking but I hope that they were they actually said this is to
were they actually said this is to
were they actually said this is to identify your body if need be
identify your body if need be
identify your body if need be and with that welcomed I walked into the
and with that welcomed I walked into the
and with that welcomed I walked into the next room along with a prison policeman
next room along with a prison policeman
next room along with a prison policeman who patted me down and very
who patted me down and very
who patted me down and very disapprovingly pulled out my wallet and
disapprovingly pulled out my wallet and
disapprovingly pulled out my wallet and let me know that you know it is actually
let me know that you know it is actually
let me know that you know it is actually prohibited to bring foreign money into
prohibited to bring foreign money into
prohibited to bring foreign money into the prison but no worries I am just
the prison but no worries I am just
the prison but no worries I am just going to guard it right here for you
going to guard it right here for you
going to guard it right here for you until you get out so as a lawyer of
until you get out so as a lawyer of
until you get out so as a lawyer of course I stood up for what was right and
course I stood up for what was right and
course I stood up for what was right and explained enough now I just said yes sir
explained enough now I just said yes sir
explained enough now I just said yes sir and my only concern is I’m worried that
and my only concern is I’m worried that
and my only concern is I’m worried that other people might think that and he’s
other people might think that and he’s
other people might think that and he’s said yeah yeah I get it and taking 20
said yeah yeah I get it and taking 20
said yeah yeah I get it and taking 20 off of the off of the cash he puts it in
off of the off of the cash he puts it in
off of the off of the cash he puts it in my pocket and says but this way they’d
my pocket and says but this way they’d
my pocket and says but this way they’d understand right that gave me enough to
understand right that gave me enough to
understand right that gave me enough to get home and I said yes sir and walked
get home and I said yes sir and walked
get home and I said yes sir and walked thus into a prison that many of you have
thus into a prison that many of you have
thus into a prison that many of you have visited this prison of failings in basic
visited this prison of failings in basic
visited this prison of failings in basic rule of law so the good thing is that
rule of law so the good thing is that
rule of law so the good thing is that now I actually get to help solve these
now I actually get to help solve these
now I actually get to help solve these problems
problems
problems and I want to just give you a sense
and I want to just give you a sense
and I want to just give you a sense about the way I visualize it because you
about the way I visualize it because you
about the way I visualize it because you know in the prison that day what was
know in the prison that day what was
know in the prison that day what was happening was both of us were there not
happening was both of us were there not
happening was both of us were there not doing the job that we came there to do
doing the job that we came there to do
doing the job that we came there to do that reminds me of something that you
that reminds me of something that you
that reminds me of something that you business school students probably know
business school students probably know
business school students probably know about clay Christensen’s theory of jobs
about clay Christensen’s theory of jobs
about clay Christensen’s theory of jobs to be done basic idea is that
to be done basic idea is that
to be done basic idea is that individuals don’t actually tend to act
individuals don’t actually tend to act
individuals don’t actually tend to act based upon the psychographic and
based upon the psychographic and
based upon the psychographic and demographic segments that they’re in but
demographic segments that they’re in but
demographic segments that they’re in but rather based upon a set of jobs that
rather based upon a set of jobs that
rather based upon a set of jobs that they need to get done and so as a result
they need to get done and so as a result
they need to get done and so as a result companies in the marketing context
companies in the marketing context
companies in the marketing context should segment their products there are
should segment their products there are
should segment their products there are services based on jobs to be done rather
services based on jobs to be done rather
services based on jobs to be done rather than on psychographics and demographics
than on psychographics and demographics
than on psychographics and demographics well as an advocate and we’re all
well as an advocate and we’re all
well as an advocate and we’re all advocates at some point or another
advocates at some point or another
advocates at some point or another that’s quite related to me so I want to
that’s quite related to me so I want to
that’s quite related to me so I want to show you what my job looks like at
show you what my job looks like at
show you what my job looks like at Walmart where I work in global
Walmart where I work in global
Walmart where I work in global government affairs when it’s a good day
government affairs when it’s a good day
government affairs when it’s a good day what you get is you get a virtuous
what you get is you get a virtuous
what you get is you get a virtuous circle around this loop of jobs to be
circle around this loop of jobs to be
circle around this loop of jobs to be done that interlock and that build
done that interlock and that build
done that interlock and that build upward towards increased shared value
upward towards increased shared value
upward towards increased shared value for all of society so in in our business
for all of society so in in our business
for all of society so in in our business a retailer one of the big jobs to be
a retailer one of the big jobs to be
a retailer one of the big jobs to be done is our customers need somebody to
done is our customers need somebody to
done is our customers need somebody to save them time through a one-stop shop
save them time through a one-stop shop
save them time through a one-stop shop so as a result historically that is
so as a result historically that is
so as a result historically that is meant at Walmart builds a lot of stores
meant at Walmart builds a lot of stores
meant at Walmart builds a lot of stores that’s getting our customers job to be
that’s getting our customers job to be
that’s getting our customers job to be done done but the problem is you can’t
done done but the problem is you can’t
done done but the problem is you can’t actually get that customer’s job to be
actually get that customer’s job to be
actually get that customer’s job to be done done unless you deal with the
done done unless you deal with the
done done unless you deal with the government’s job to be done because you
government’s job to be done because you
government’s job to be done because you need permits in order to build and
need permits in order to build and
need permits in order to build and that’s hard in Latin America so on a
that’s hard in Latin America so on a
that’s hard in Latin America so on a good day when it works what it looks
good day when it works what it looks
good day when it works what it looks like is a flow the whole way around
like is a flow the whole way around
like is a flow the whole way around because you get a customer’s job to be
because you get a customer’s job to be
because you get a customer’s job to be done it’s and you identify for the
done it’s and you identify for the
done it’s and you identify for the government how by advancing that
government how by advancing that
government how by advancing that customer’s job to be done that citizens
customer’s job to be done that citizens
customer’s job to be done that citizens job to be done you’re actually aligned
job to be done you’re actually aligned
job to be done you’re actually aligned with the government’s socio-economic
with the government’s socio-economic
with the government’s socio-economic development agenda
development agenda
development agenda you’re advancing everyone’s interests
you’re advancing everyone’s interests
you’re advancing everyone’s interests together so the problem is as all of you
together so the problem is as all of you
together so the problem is as all of you know that in many countries among many
know that in many countries among many
know that in many countries among many individuals across all sectors
individuals across all sectors
individuals across all sectors government officials individuals and the
government officials individuals and the
government officials individuals and the private and civil civil society sectors
private and civil civil society sectors
private and civil civil society sectors if you turn this one its side on bad
if you turn this one its side on bad
if you turn this one its side on bad days it looks like a spiral down in
days it looks like a spiral down in
days it looks like a spiral down in which slowly the citizens and customers
which slowly the citizens and customers
which slowly the citizens and customers jobs to be done drop out and you end up
jobs to be done drop out and you end up
jobs to be done drop out and you end up with a vicious cycle into collusion
with a vicious cycle into collusion
with a vicious cycle into collusion that’s in the old world that has to end
that’s in the old world that has to end
that’s in the old world that has to end and so the question is in my job how do
and so the question is in my job how do
and so the question is in my job how do we make sure it always works how do we
we make sure it always works how do we
we make sure it always works how do we always get the virtuous circle of jobs
always get the virtuous circle of jobs
always get the virtuous circle of jobs to be done and the answer is right there
to be done and the answer is right there
to be done and the answer is right there it’s like a good painting it’s the white
it’s like a good painting it’s the white
it’s like a good painting it’s the white space in the middle you can’t just look
space in the middle you can’t just look
space in the middle you can’t just look at the blue look at the white space
at the blue look at the white space
at the blue look at the white space what’s missing in there because it turns
what’s missing in there because it turns
what’s missing in there because it turns out the whole concept of jobs to be done
out the whole concept of jobs to be done
out the whole concept of jobs to be done by clay Kristensen presupposes that
by clay Kristensen presupposes that
by clay Kristensen presupposes that people don’t act in some narrow way
people don’t act in some narrow way
people don’t act in some narrow way within their segments or within their
within their segments or within their
within their segments or within their sector just because they’re a government
sector just because they’re a government
sector just because they’re a government official or a private citizen in the
official or a private citizen in the
official or a private citizen in the civil society or or a business so as a
civil society or or a business so as a
civil society or or a business so as a result there’s actually a space that
result there’s actually a space that
result there’s actually a space that meets in the middle what is that point
meets in the middle what is that point
meets in the middle what is that point what is that point exactly that point is
what is that point exactly that point is
what is that point exactly that point is actually that point well is it is it a
actually that point well is it is it a
actually that point well is it is it a point of cooperation do what we need
point of cooperation do what we need
point of cooperation do what we need what is what we need sort of a national
what is what we need sort of a national
what is what we need sort of a national consensus everyone sort of getting
consensus everyone sort of getting
consensus everyone sort of getting together across the sector’s and
together across the sector’s and
together across the sector’s and recognizing that actually instead of it
recognizing that actually instead of it
recognizing that actually instead of it being a bunch of sectors that work their
being a bunch of sectors that work their
being a bunch of sectors that work their way around what works their way around
way around what works their way around
way around what works their way around is a set of jobs to be done illegitimate
is a set of jobs to be done illegitimate
is a set of jobs to be done illegitimate and legitimate for and in each of those
and legitimate for and in each of those
and legitimate for and in each of those cases every sector has sure a division
cases every sector has sure a division
cases every sector has sure a division of labor but also a common shared
of labor but also a common shared
of labor but also a common shared responsibility everyone is in everyone’s
responsibility everyone is in everyone’s
responsibility everyone is in everyone’s business and needs to be in order for it
business and needs to be in order for it
business and needs to be in order for it to work well I don’t think that that
to work well I don’t think that that
to work well I don’t think that that point in the middle is just cooperation
point in the middle is just cooperation
point in the middle is just cooperation I think that’s too easy of an answer
I think that’s too easy of an answer
I think that’s too easy of an answer because after all isn’t coal
because after all isn’t coal
because after all isn’t coal this problem we’re trying to solve a
this problem we’re trying to solve a
this problem we’re trying to solve a form of cooperation that can’t be the
form of cooperation that can’t be the
form of cooperation that can’t be the answer in fact in the business context
answer in fact in the business context
answer in fact in the business context some types of cooperation are illegal
some types of cooperation are illegal
some types of cooperation are illegal under antitrust law so what is that
under antitrust law so what is that
under antitrust law so what is that circle at that point in the middle
circle at that point in the middle
circle at that point in the middle exactly well I want to give an example
exactly well I want to give an example
exactly well I want to give an example of what of where I saw what I think it
of what of where I saw what I think it
of what of where I saw what I think it is I went to the North American
is I went to the North American
is I went to the North American Governors Association in Colorado
Governors Association in Colorado
Governors Association in Colorado Springs a few years ago a bunch of
Springs a few years ago a bunch of
Springs a few years ago a bunch of Mexican governors American governors a
Mexican governors American governors a
Mexican governors American governors a Canadian premier every panel worked
Canadian premier every panel worked
Canadian premier every panel worked exactly the same panel presentation one
exactly the same panel presentation one
exactly the same panel presentation one Mexican governor responds Canadian
Mexican governor responds Canadian
Mexican governor responds Canadian premier US governor done on to the next
premier US governor done on to the next
premier US governor done on to the next panel except for our panel because our
panel except for our panel because our
panel except for our panel because our panel talked about permitting and as
panel talked about permitting and as
panel talked about permitting and as soon as one of the companies it was a
soon as one of the companies it was a
soon as one of the companies it was a small it was a MSME be may in sonora
small it was a MSME be may in sonora
small it was a MSME be may in sonora mexico who talked about permitting the
mexico who talked about permitting the
mexico who talked about permitting the word the word permitting instantly
word the word permitting instantly
word the word permitting instantly resolved in all the mexican governors
resolved in all the mexican governors
resolved in all the mexican governors grabbing their placards and putting them
grabbing their placards and putting them
grabbing their placards and putting them on their side thirteen respondents why
on their side thirteen respondents why
on their side thirteen respondents why well it’s because of what happened in
well it’s because of what happened in
well it’s because of what happened in that little point in the middle because
that little point in the middle because
that little point in the middle because as it turns out though permitting is my
as it turns out though permitting is my
as it turns out though permitting is my job is is a gut is a business’s job it’s
job is is a gut is a business’s job it’s
job is is a gut is a business’s job it’s also a government’s job it turns out
also a government’s job it turns out
also a government’s job it turns out it’s actually a cross-sectoral job that
it’s actually a cross-sectoral job that
it’s actually a cross-sectoral job that gets at a broader job to be done and the
gets at a broader job to be done and the
gets at a broader job to be done and the World Bank in particular is one of the
World Bank in particular is one of the
World Bank in particular is one of the leaders and having created what I think
leaders and having created what I think
leaders and having created what I think is actually there in the middle it’s a
is actually there in the middle it’s a
is actually there in the middle it’s a type of cooperation but it’s more
type of cooperation but it’s more
type of cooperation but it’s more specifically a type of coopertition the
specifically a type of coopertition the
specifically a type of coopertition the idea that Barry nalebuff introduced
idea that Barry nalebuff introduced
idea that Barry nalebuff introduced where they’re cooperative cooperation
where they’re cooperative cooperation
where they’re cooperative cooperation and competition our intention with you
and competition our intention with you
and competition our intention with you with our intention with each other but
with our intention with each other but
with our intention with each other but yet more specific it’s a specific type
yet more specific it’s a specific type
yet more specific it’s a specific type of coopertition its cooperation across
of coopertition its cooperation across
of coopertition its cooperation across all sectors in order to do what create
all sectors in order to do what create
all sectors in order to do what create competition because it’s competition
competition because it’s competition
competition because it’s competition mechanisms market-based mechanisms that
mechanisms market-based mechanisms that
mechanisms market-based mechanisms that keep everybody honest it gives them
keep everybody honest it gives them
keep everybody honest it gives them incentives to actually advance the
incentives to actually advance the
incentives to actually advance the common job to be done that we had
common job to be done that we had
common job to be done that we had identified at the beginning it’s what
identified at the beginning it’s what
identified at the beginning it’s what keeps the circle going around so
keeps the circle going around so
keeps the circle going around so as a result of this that Walmart is now
as a result of this that Walmart is now
as a result of this that Walmart is now working to it too you know the World
working to it too you know the World
working to it too you know the World Bank did this work
Bank did this work
Bank did this work they’ve identified permitting it’s one
they’ve identified permitting it’s one
they’ve identified permitting it’s one of the key things now every Mexican
of the key things now every Mexican
of the key things now every Mexican governor competes to show that they’re
governor competes to show that they’re
governor competes to show that they’re the best at permitting now Walmart is
the best at permitting now Walmart is
the best at permitting now Walmart is working with the IDB
working with the IDB
working with the IDB and a bunch of other businesses the
and a bunch of other businesses the
and a bunch of other businesses the Guatemalan government across all sectors
Guatemalan government across all sectors
Guatemalan government across all sectors to create a certification because we
to create a certification because we
to create a certification because we don’t just want government’s to compete
don’t just want government’s to compete
don’t just want government’s to compete we want every individual student who
we want every individual student who
we want every individual student who wants to work in the privates in the
wants to work in the privates in the
wants to work in the privates in the private sector or public sector public
private sector or public sector public
private sector or public sector public officials politicians all to have
officials politicians all to have
officials politicians all to have something they can compete for a
something they can compete for a
something they can compete for a certification and permitting best
certification and permitting best
certification and permitting best practices so that’s what I think is in
practices so that’s what I think is in
practices so that’s what I think is in the middle um I’m here at Inc I business
the middle um I’m here at Inc I business
the middle um I’m here at Inc I business school so a bunch of you who are
school so a bunch of you who are
school so a bunch of you who are students here recognize that this
students here recognize that this
students here recognize that this flowchart happens to look a lot like the
flowchart happens to look a lot like the
flowchart happens to look a lot like the school’s logo that’s not my mistake that
school’s logo that’s not my mistake that
school’s logo that’s not my mistake that is the founding of an Chi Business
is the founding of an Chi Business
is the founding of an Chi Business School it’s not a bunch of business
School it’s not a bunch of business
School it’s not a bunch of business people standing around hoping to have
people standing around hoping to have
people standing around hoping to have business be about business and hope that
business be about business and hope that
business be about business and hope that government and civil society just let
government and civil society just let
government and civil society just let you do your thing no this was founded
you do your thing no this was founded
you do your thing no this was founded that that this school was founded right
that that this school was founded right
that that this school was founded right at that point right in the middle where
at that point right in the middle where
at that point right in the middle where the jobs to be done in Central America
the jobs to be done in Central America
the jobs to be done in Central America were so great and honestly politicians
were so great and honestly politicians
were so great and honestly politicians and a bunch of other sectors Harvard
and a bunch of other sectors Harvard
and a bunch of other sectors Harvard Business School and so forth were
Business School and so forth were
Business School and so forth were worried that there wasn’t enough of a
worried that there wasn’t enough of a
worried that there wasn’t enough of a mechanism to get business competing for
mechanism to get business competing for
mechanism to get business competing for a role in those jobs to be done and so
a role in those jobs to be done and so
a role in those jobs to be done and so they founded in KY with its management
they founded in KY with its management
they founded in KY with its management skill set and unleashed a competition
skill set and unleashed a competition
skill set and unleashed a competition and now all of you are part of that rush
and now all of you are part of that rush
and now all of you are part of that rush to try to solve jobs to be done in yours
to try to solve jobs to be done in yours
to try to solve jobs to be done in yours in this space a few years after the
in this space a few years after the
in this space a few years after the founding humankind 1963 in 1967 my dad
founding humankind 1963 in 1967 my dad
founding humankind 1963 in 1967 my dad John layman after studying Spanish here
John layman after studying Spanish here
John layman after studying Spanish here in Costa Rica moved to la ceiba Honduras
in Costa Rica moved to la ceiba Honduras
in Costa Rica moved to la ceiba Honduras during his lunch breaks at his from his
during his lunch breaks at his from his
during his lunch breaks at his from his job at a hospital he would go out into
job at a hospital he would go out into
job at a hospital he would go out into the park and practice Spanish with a
the park and practice Spanish with a
the park and practice Spanish with a little local shoeshine boy named Juan
little local shoeshine boy named Juan
little local shoeshine boy named Juan Seto one day while in the morgue
Seto one day while in the morgue
Seto one day while in the morgue under a burlap bag
under a burlap bag
under a burlap bag on a concrete slab he found the body of
on a concrete slab he found the body of
on a concrete slab he found the body of Juancito dead for malnutrition that is a
Juancito dead for malnutrition that is a
Juancito dead for malnutrition that is a job to be done that cuts across sectors
job to be done that cuts across sectors
job to be done that cuts across sectors and there are sectoral solutions to it
and there are sectoral solutions to it
and there are sectoral solutions to it what did my dad do well my dad moved
what did my dad do well my dad moved
what did my dad do well my dad moved from a hospital job he was a farm boy
from a hospital job he was a farm boy
from a hospital job he was a farm boy from Lancaster Pennsylvania so he knew
from Lancaster Pennsylvania so he knew
from Lancaster Pennsylvania so he knew about protein so he went out and got all
about protein so he went out and got all
about protein so he went out and got all the families together that raised
the families together that raised
the families together that raised chickens here and there and started
chickens here and there and started
chickens here and there and started teaching them best practices with
teaching them best practices with
teaching them best practices with regards to chickens put them together
regards to chickens put them together
regards to chickens put them together into a cooperative so it turns out that
into a cooperative so it turns out that
into a cooperative so it turns out that of course that cooperatives unleashes
of course that cooperatives unleashes
of course that cooperatives unleashes competitive forces people start seeing
competitive forces people start seeing
competitive forces people start seeing one family making money and all of a
one family making money and all of a
one family making money and all of a sudden there are a whole lot more
sudden there are a whole lot more
sudden there are a whole lot more chicken producers so the poultry
chicken producers so the poultry
chicken producers so the poultry industry grows a lot in La Ceiba and as
industry grows a lot in La Ceiba and as
industry grows a lot in La Ceiba and as it does so the price drops frozen
it does so the price drops frozen
it does so the price drops frozen chicken in La Ceiba in 1967 cost $1 a
chicken in La Ceiba in 1967 cost $1 a
chicken in La Ceiba in 1967 cost $1 a pound
pound
pound by the time this project had fully
by the time this project had fully
by the time this project had fully matured it was down to 20 cents per
matured it was down to 20 cents per
matured it was down to 20 cents per pound and families like Quan C tous
pound and families like Quan C tous
pound and families like Quan C tous family saw their malnutrition rates
family saw their malnutrition rates
family saw their malnutrition rates dropped substantially so but that’s not
dropped substantially so but that’s not
dropped substantially so but that’s not where the competition ends because Edgar
where the competition ends because Edgar
where the competition ends because Edgar nice men wrote a book they included a
nice men wrote a book they included a
nice men wrote a book they included a case study about it and through the
case study about it and through the
case study about it and through the grapevine
grapevine
grapevine a man named edy Bullock who was in Ghana
a man named edy Bullock who was in Ghana
a man named edy Bullock who was in Ghana halfway around the world scouting out
halfway around the world scouting out
halfway around the world scouting out philanthropic opportunities for his
philanthropic opportunities for his
philanthropic opportunities for his family heard about my dad’s project and
family heard about my dad’s project and
family heard about my dad’s project and two weeks later knocked on my dad’s door
two weeks later knocked on my dad’s door
two weeks later knocked on my dad’s door with a $40,000 check for the rest of the
with a $40,000 check for the rest of the
with a $40,000 check for the rest of the money half that he hadn’t been able to
money half that he hadn’t been able to
money half that he hadn’t been able to raise for phase two because there was a
raise for phase two because there was a
raise for phase two because there was a competition out there to solve the job
competition out there to solve the job
competition out there to solve the job to be done and Ed Bullock wanted to
to be done and Ed Bullock wanted to
to be done and Ed Bullock wanted to compete to be part of it that $40,000
compete to be part of it that $40,000
compete to be part of it that $40,000 check was actually the first project of
check was actually the first project of
check was actually the first project of Ed’s nonprofit technoServe which fifty
Ed’s nonprofit technoServe which fifty
Ed’s nonprofit technoServe which fifty years later is now one of the largest
years later is now one of the largest
years later is now one of the largest and most expert development agencies in
and most expert development agencies in
and most expert development agencies in DC setting us high standard for what
DC setting us high standard for what
DC setting us high standard for what best practices mean in the development
best practices mean in the development
best practices mean in the development space on which others compete but that’s
space on which others compete but that’s
space on which others compete but that’s not it
not it
not it now Honduras is of all Latin American
now Honduras is of all Latin American
now Honduras is of all Latin American countries
countries
countries the one country that has the highest US
the one country that has the highest US
the one country that has the highest US Department of Agriculture standards for
Department of Agriculture standards for
Department of Agriculture standards for export of poultry products into the US
export of poultry products into the US
export of poultry products into the US market export promotion being one of
market export promotion being one of
market export promotion being one of president air non-diseased most
president air non-diseased most
president air non-diseased most important and high-level policy
important and high-level policy
important and high-level policy priorities so was my 22 year old father
priorities so was my 22 year old father
priorities so was my 22 year old father a businessman a civil society member
a businessman a civil society member
a businessman a civil society member policy maker yes he was at that point
policy maker yes he was at that point
policy maker yes he was at that point that point where he could actually build
that point where he could actually build
that point where he could actually build a bridge across sectors in one
a bridge across sectors in one
a bridge across sectors in one particular way creating mechanisms
particular way creating mechanisms
particular way creating mechanisms defining the terms on which people would
defining the terms on which people would
defining the terms on which people would compete to be part of something that was
compete to be part of something that was
compete to be part of something that was a big job to be done
a big job to be done
a big job to be done Oh end where I started in Peru Thornton
Oh end where I started in Peru Thornton
Oh end where I started in Peru Thornton Wilder wrote a book fiction but as I say
Wilder wrote a book fiction but as I say
Wilder wrote a book fiction but as I say sometimes fiction is the greatest truth
sometimes fiction is the greatest truth
sometimes fiction is the greatest truth on Friday noon July the 20th 1714 the
on Friday noon July the 20th 1714 the
on Friday noon July the 20th 1714 the finest bridge in all Peru broke and
finest bridge in all Peru broke and
finest bridge in all Peru broke and precipitated travelers into the Gulf
precipitated travelers into the Gulf
precipitated travelers into the Gulf below horses and coaches and chairs had
below horses and coaches and chairs had
below horses and coaches and chairs had had to go down hundreds of feet below
had to go down hundreds of feet below
had to go down hundreds of feet below and pass over the narrow torrent on
and pass over the narrow torrent on
and pass over the narrow torrent on rafts but no one not even the Viceroy
rafts but no one not even the Viceroy
rafts but no one not even the Viceroy had descended with baggage rather than
had descended with baggage rather than
had descended with baggage rather than cross by the famous bridge of San Luis
cross by the famous bridge of San Luis
cross by the famous bridge of San Luis Rey the moment a Peruvian heard of the
Rey the moment a Peruvian heard of the
Rey the moment a Peruvian heard of the accident he signed himself they had the
accident he signed himself they had the
accident he signed himself they had the hallucination of seeing themselves
hallucination of seeing themselves
hallucination of seeing themselves falling into that Gulf everyone was
falling into that Gulf everyone was
falling into that Gulf everyone was deeply impressed but only one person did
deeply impressed but only one person did
deeply impressed but only one person did anything about it and that was brother
anything about it and that was brother
anything about it and that was brother juniper there are a lot of Rapids out
juniper there are a lot of Rapids out
juniper there are a lot of Rapids out there and if you’re gonna pick a space
there and if you’re gonna pick a space
there and if you’re gonna pick a space in which to build that bridge that
in which to build that bridge that
in which to build that bridge that cross-sectoral bridge that creates
cross-sectoral bridge that creates
cross-sectoral bridge that creates competition mechanisms that keep
competition mechanisms that keep
competition mechanisms that keep everyone honest so that you get that
everyone honest so that you get that
everyone honest so that you get that virtuous cycle of jobs to be done pick a
virtuous cycle of jobs to be done pick a
virtuous cycle of jobs to be done pick a spot on the river where it’s hard to
spot on the river where it’s hard to
spot on the river where it’s hard to Ford there are a lot
Ford there are a lot
Ford there are a lot malnutrition and Honduras in 1967
malnutrition and Honduras in 1967
malnutrition and Honduras in 1967 permitting and public contracting that
permitting and public contracting that
permitting and public contracting that give rise because of poor systems to
give rise because of poor systems to
give rise because of poor systems to corruption in Brazil and Mexico and
corruption in Brazil and Mexico and
corruption in Brazil and Mexico and every other country in the in the
every other country in the in the
every other country in the in the hemisphere lots of other priorities like
hemisphere lots of other priorities like
hemisphere lots of other priorities like that that require cross-sectoral effort
that that require cross-sectoral effort
that that require cross-sectoral effort and whether you are in business in
and whether you are in business in
and whether you are in business in government in civil society it’s at that
government in civil society it’s at that
government in civil society it’s at that point it doesn’t matter exactly where
point it doesn’t matter exactly where
point it doesn’t matter exactly where you are it just comes down to only one
you are it just comes down to only one
you are it just comes down to only one person did anything about it and that
person did anything about it and that
person did anything about it and that was brother juniper so if you want
was brother juniper so if you want
was brother juniper so if you want meaning in your job regardless of your
meaning in your job regardless of your
meaning in your job regardless of your sector then that’s you
sector then that’s you
sector then that’s you [Applause]
[Music]
[Music] [Applause]
”
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