sometimes purpose sneaks up on you it finds you in the dark of night whispers
finds you in the dark of night whispers
finds you in the dark of night whispers in your ear and makes you turn around
in your ear and makes you turn around
in your ear and makes you turn around and wonder where you are other times it
and wonder where you are other times it
and wonder where you are other times it smacks you upside the head spits water
smacks you upside the head spits water
smacks you upside the head spits water in your ear and leaves you broke and
in your ear and leaves you broke and
in your ear and leaves you broke and exhausted in a diner in Poughkeepsie but
exhausted in a diner in Poughkeepsie but
exhausted in a diner in Poughkeepsie but that’s the story for another time I was
that’s the story for another time I was
that’s the story for another time I was looking for a metaphor for what it’s
looking for a metaphor for what it’s
looking for a metaphor for what it’s like to live without purpose on the
like to live without purpose on the
like to live without purpose on the other hand finding your purpose so easy
when I discovered my purpose I felt like
when I discovered my purpose I felt like I’d spent my whole life wandering around
I’d spent my whole life wandering around
I’d spent my whole life wandering around in the dark and one day someone turned
in the dark and one day someone turned
in the dark and one day someone turned on the lights
on the lights
on the lights once your purpose finds you it’s like a
once your purpose finds you it’s like a
once your purpose finds you it’s like a tractor beam it’s unapologetic it won’t
tractor beam it’s unapologetic it won’t
tractor beam it’s unapologetic it won’t listen to reason
listen to reason
listen to reason try as you might to resist it knows
try as you might to resist it knows
try as you might to resist it knows where you’re going humans are strange
where you’re going humans are strange
where you’re going humans are strange creatures we lock ourselves in basements
creatures we lock ourselves in basements
creatures we lock ourselves in basements and windowless rooms we chained
and windowless rooms we chained
and windowless rooms we chained ourselves to desks for days on end our
ourselves to desks for days on end our
ourselves to desks for days on end our confirmation bias our tendency to see
confirmation bias our tendency to see
confirmation bias our tendency to see and hear what we already know to be true
and hear what we already know to be true
and hear what we already know to be true is as strong as well set cement our life
is as strong as well set cement our life
is as strong as well set cement our life so easily become an obstacle course of
so easily become an obstacle course of
so easily become an obstacle course of Forgotten Dreams we lay waste to the
Forgotten Dreams we lay waste to the
Forgotten Dreams we lay waste to the precious natural resources of the planet
precious natural resources of the planet
precious natural resources of the planet to produce consumer goods designed to
to produce consumer goods designed to
to produce consumer goods designed to distract us from our boredom and when
distract us from our boredom and when
distract us from our boredom and when they leave us feeling empty and cold we
they leave us feeling empty and cold we
they leave us feeling empty and cold we discard them into landfills dust to dust
discard them into landfills dust to dust
discard them into landfills dust to dust life on Earth in 2017 is a strange
life on Earth in 2017 is a strange
life on Earth in 2017 is a strange invention indeed purpose is what happens
invention indeed purpose is what happens
invention indeed purpose is what happens when we decide to break the mold when we
when we decide to break the mold when we
when we decide to break the mold when we decide we’re not gonna sit there and
decide we’re not gonna sit there and
decide we’re not gonna sit there and take it anymore
take it anymore
take it anymore I’d like to say that my purpose had
I’d like to say that my purpose had
I’d like to say that my purpose had always been clear but it wasn’t I found
always been clear but it wasn’t I found
always been clear but it wasn’t I found it the same way we all do trekking
it the same way we all do trekking
it the same way we all do trekking through life in 2015 I traveled to ten
through life in 2015 I traveled to ten
through life in 2015 I traveled to ten countries speaking with people from
countries speaking with people from
countries speaking with people from vastly different walks of life the
vastly different walks of life the
vastly different walks of life the project started as a work assignment but
project started as a work assignment but
project started as a work assignment but what happened in the process was the
what happened in the process was the
what happened in the process was the discovery on my own speaking with
discovery on my own speaking with
discovery on my own speaking with community leaders and entrepreneurs from
community leaders and entrepreneurs from
community leaders and entrepreneurs from so many different cultures
so many different cultures
so many different cultures contacts helped me realize that our
contacts helped me realize that our
contacts helped me realize that our future is what we make of it when I
future is what we make of it when I
future is what we make of it when I finally decided to start my own company
finally decided to start my own company
finally decided to start my own company I did it with blind clarity not knowing
I did it with blind clarity not knowing
I did it with blind clarity not knowing is the only predictable part of taking
is the only predictable part of taking
is the only predictable part of taking terrifying risks one of the first stops
terrifying risks one of the first stops
terrifying risks one of the first stops on my journey took me to the northern
on my journey took me to the northern
on my journey took me to the northern hills of Guatemala a small Community
hills of Guatemala a small Community
hills of Guatemala a small Community Foundation started in 2005 by my former
Foundation started in 2005 by my former
Foundation started in 2005 by my former employer provided skills training and
employer provided skills training and
employer provided skills training and support to individuals in the local
support to individuals in the local
support to individuals in the local community who wanted to start a business
community who wanted to start a business
community who wanted to start a business one woman I spoke with a rally against
one woman I spoke with a rally against
one woman I spoke with a rally against Alice had received support from the
Alice had received support from the
Alice had received support from the foundation to start a bakery might sound
foundation to start a bakery might sound
foundation to start a bakery might sound straightforward enough but at the time
straightforward enough but at the time
straightforward enough but at the time Oralia only knew how to bake one kind of
Oralia only knew how to bake one kind of
Oralia only knew how to bake one kind of bread and she had no idea how to run a
bread and she had no idea how to run a
bread and she had no idea how to run a business but the courses that the
business but the courses that the
business but the courses that the foundation offered in bread baking and
foundation offered in bread baking and
foundation offered in bread baking and business management inspired her to
business management inspired her to
business management inspired her to imagine that she could become a baker
imagine that she could become a baker
imagine that she could become a baker this town doesn’t have enough bread she
this town doesn’t have enough bread she
this town doesn’t have enough bread she thought that’s a need I’m going to fill
thought that’s a need I’m going to fill
thought that’s a need I’m going to fill a rally and her husband worked for years
a rally and her husband worked for years
a rally and her husband worked for years to save the money they needed but pretty
to save the money they needed but pretty
to save the money they needed but pretty soon our alia was literally cooking with
soon our alia was literally cooking with
soon our alia was literally cooking with gas she bought a commercial oven and
gas she bought a commercial oven and
gas she bought a commercial oven and pretty soon was able to expand her
pretty soon was able to expand her
pretty soon was able to expand her operations from her immediate village to
operations from her immediate village to
operations from her immediate village to the nearby town of San Jose when I spoke
the nearby town of San Jose when I spoke
the nearby town of San Jose when I spoke with her rally in 2015 she knew how to
with her rally in 2015 she knew how to
with her rally in 2015 she knew how to bake 26 different kinds of bread and
bake 26 different kinds of bread and
bake 26 different kinds of bread and pastries all of which she bakes and
pastries all of which she bakes and
pastries all of which she bakes and sells in both of her stores I asked her
sells in both of her stores I asked her
sells in both of her stores I asked her alia what inspired her to become a baker
alia what inspired her to become a baker
alia what inspired her to become a baker and as she gathered herself to answer
and as she gathered herself to answer
and as she gathered herself to answer tears came to her eyes her alia and her
tears came to her eyes her alia and her
tears came to her eyes her alia and her husband barely graduated from the 6th
husband barely graduated from the 6th
husband barely graduated from the 6th grade and in her lifetime she never
grade and in her lifetime she never
grade and in her lifetime she never imagined that she would have a future
imagined that she would have a future
imagined that she would have a future beyond manual labor by starting a
beyond manual labor by starting a
beyond manual labor by starting a business she had gained the capacity to
business she had gained the capacity to
business she had gained the capacity to change not just her life but the lives
change not just her life but the lives
change not just her life but the lives of her children her eldest daughter was
of her children her eldest daughter was
of her children her eldest daughter was a senior in high school preparing to
a senior in high school preparing to
a senior in high school preparing to attend college the following year and a
attend college the following year and a
attend college the following year and a rally Oh was hopeful that her two
rally Oh was hopeful that her two
rally Oh was hopeful that her two younger children would have the same
younger children would have the same
younger children would have the same opportunity she knew that her family’s
opportunity she knew that her family’s
opportunity she knew that her family’s transformation was only possible because
transformation was only possible because
transformation was only possible because of the support and encouragement that
of the support and encouragement that
of the support and encouragement that she had received I left Guatemala but
she had received I left Guatemala but
she had received I left Guatemala but a leas experience stayed with me so many
a leas experience stayed with me so many
a leas experience stayed with me so many of us set out to live the lives we think
of us set out to live the lives we think
of us set out to live the lives we think we should who defines that should is
we should who defines that should is
we should who defines that should is variable it can be our teachers our
variable it can be our teachers our
variable it can be our teachers our parents our community society at large
parents our community society at large
parents our community society at large our religion the list of shudders is
our religion the list of shudders is
our religion the list of shudders is long but when we do what we think we
long but when we do what we think we
long but when we do what we think we should we’re contorting ourselves into
should we’re contorting ourselves into
should we’re contorting ourselves into someone else’s vision of our life we’re
someone else’s vision of our life we’re
someone else’s vision of our life we’re trying so hard to meet someone else’s
trying so hard to meet someone else’s
trying so hard to meet someone else’s expectations that we lose track of our
expectations that we lose track of our
expectations that we lose track of our own I realized how easy it is for us to
own I realized how easy it is for us to
own I realized how easy it is for us to succumb to our own weakness to believe
succumb to our own weakness to believe
succumb to our own weakness to believe the voice in our head that negates us
the voice in our head that negates us
the voice in our head that negates us and puts us down but a rowdy I never let
and puts us down but a rowdy I never let
and puts us down but a rowdy I never let should and control her when she decided
should and control her when she decided
should and control her when she decided to start a bakery she never let doubt
to start a bakery she never let doubt
to start a bakery she never let doubt earn probability stand in the way of her
earn probability stand in the way of her
earn probability stand in the way of her commitment to her newfound purpose the
commitment to her newfound purpose the
commitment to her newfound purpose the next stop on my journey took me to
next stop on my journey took me to
next stop on my journey took me to Eastern Europe where I had the chance to
Eastern Europe where I had the chance to
Eastern Europe where I had the chance to interview entrepreneurs from Poland and
interview entrepreneurs from Poland and
interview entrepreneurs from Poland and Romania who had started businesses after
Romania who had started businesses after
Romania who had started businesses after the end of the Cold War as communist
the end of the Cold War as communist
the end of the Cold War as communist regimes imploded state-run companies
regimes imploded state-run companies
regimes imploded state-run companies were privatized or closed down to give
were privatized or closed down to give
were privatized or closed down to give you a sense of what Eastern Europe was
you a sense of what Eastern Europe was
you a sense of what Eastern Europe was like in 1991 imagine if Walmart Target
like in 1991 imagine if Walmart Target
like in 1991 imagine if Walmart Target Amazon and your local supermarket all
Amazon and your local supermarket all
Amazon and your local supermarket all decided to close their doors on the same
decided to close their doors on the same
decided to close their doors on the same day for good people had to figure out
day for good people had to figure out
day for good people had to figure out how to feed themselves and their
how to feed themselves and their
how to feed themselves and their families but the folks I took I spoke
families but the folks I took I spoke
families but the folks I took I spoke with they didn’t cower at the impending
with they didn’t cower at the impending
with they didn’t cower at the impending change they weren’t afraid of the
change they weren’t afraid of the
change they weren’t afraid of the scarcity they were excited by it they
scarcity they were excited by it they
scarcity they were excited by it they saw the free market as a whole new world
saw the free market as a whole new world
saw the free market as a whole new world of opportunity and they had the chance
of opportunity and they had the chance
of opportunity and they had the chance to become its pioneers Tibby Abraham was
to become its pioneers Tibby Abraham was
to become its pioneers Tibby Abraham was a young electrical engineer when the
a young electrical engineer when the
a young electrical engineer when the Berlin Wall fell he thought that he
Berlin Wall fell he thought that he
Berlin Wall fell he thought that he should focus where he already had skills
should focus where he already had skills
should focus where he already had skills so he decided to start an electrical
so he decided to start an electrical
so he decided to start an electrical device company it’s easy to joke about
device company it’s easy to joke about
device company it’s easy to joke about the mindlessness of widget making but
the mindlessness of widget making but
the mindlessness of widget making but Tibby saw a market and he made it today
Tibby saw a market and he made it today
Tibby saw a market and he made it today his company exports security devices to
his company exports security devices to
his company exports security devices to 25 countries and is on track to become a
25 countries and is on track to become a
25 countries and is on track to become a 10 million dollar business this year but
10 million dollar business this year but
10 million dollar business this year but Tibia wasn’t alone in his efforts
Tibia wasn’t alone in his efforts
Tibia wasn’t alone in his efforts between 1992 and 1999 the US Agency for
between 1992 and 1999 the US Agency for
between 1992 and 1999 the US Agency for International
International
International development deployed business executives
development deployed business executives
development deployed business executives from across the United States to
from across the United States to
from across the United States to volunteer in Eastern Europe helping
volunteer in Eastern Europe helping
volunteer in Eastern Europe helping small businesses professionalize John
small businesses professionalize John
small businesses professionalize John Mellor a retired Harvard Business School
Mellor a retired Harvard Business School
Mellor a retired Harvard Business School professor helped to be in his team to
professor helped to be in his team to
professor helped to be in his team to create a long-term business strategy
create a long-term business strategy
create a long-term business strategy which clarified their vision and purpose
which clarified their vision and purpose
which clarified their vision and purpose a plan
a plan
a plan Tibbie still refers to to this day of
Tibbie still refers to to this day of
Tibbie still refers to to this day of course Tibby and his colleagues would
course Tibby and his colleagues would
course Tibby and his colleagues would have started their company regardless of
have started their company regardless of
have started their company regardless of the support that they received from John
the support that they received from John
the support that they received from John but the wise counsel of an experienced
but the wise counsel of an experienced
but the wise counsel of an experienced executive enabled them to make rapid
executive enabled them to make rapid
executive enabled them to make rapid progress overcoming the challenges that
progress overcoming the challenges that
progress overcoming the challenges that can confront small businesses in their
can confront small businesses in their
can confront small businesses in their early years their business plan earned
early years their business plan earned
early years their business plan earned them a $50,000 loan which helped them to
them a $50,000 loan which helped them to
them a $50,000 loan which helped them to achieve six-figure revenue targets the
achieve six-figure revenue targets the
achieve six-figure revenue targets the very same year setting the path for
very same year setting the path for
very same year setting the path for their future growth most things are
their future growth most things are
their future growth most things are impossible if we try them alone
impossible if we try them alone
impossible if we try them alone you may know the African proverb if you
you may know the African proverb if you
you may know the African proverb if you want to go fast go alone if you want to
want to go fast go alone if you want to
want to go fast go alone if you want to go far go together
go far go together
go far go together but speed isn’t always a meaningful
but speed isn’t always a meaningful
but speed isn’t always a meaningful measure of progress and going together
measure of progress and going together
measure of progress and going together can be tough too knowing who to go with
can be tough too knowing who to go with
can be tough too knowing who to go with can be the hardest part and we don’t
can be the hardest part and we don’t
can be the hardest part and we don’t always agree on where we should be
always agree on where we should be
always agree on where we should be headed first making lasting change
headed first making lasting change
headed first making lasting change requires collaboration creativity and
requires collaboration creativity and
requires collaboration creativity and patience and a recognition that the next
patience and a recognition that the next
patience and a recognition that the next right answer isn’t always obvious as
right answer isn’t always obvious as
right answer isn’t always obvious as change makers strategists and
change makers strategists and
change makers strategists and entrepreneurs we have to get comfortable
entrepreneurs we have to get comfortable
entrepreneurs we have to get comfortable being uncomfortable to meet uncertainty
being uncomfortable to meet uncertainty
being uncomfortable to meet uncertainty with a clarity of conviction and a
with a clarity of conviction and a
with a clarity of conviction and a willingness to seek out support faced
willingness to seek out support faced
willingness to seek out support faced with an unpredictable future Tibbie
with an unpredictable future Tibbie
with an unpredictable future Tibbie embrace the opportunity to learn from
embrace the opportunity to learn from
embrace the opportunity to learn from someone with a lot more experience he
someone with a lot more experience he
someone with a lot more experience he was proud to have the chance to help
was proud to have the chance to help
was proud to have the chance to help Romania enter the global economy of the
Romania enter the global economy of the
Romania enter the global economy of the 21st century from Romania I traveled to
21st century from Romania I traveled to
21st century from Romania I traveled to Cross River State Nigeria a province
Cross River State Nigeria a province
Cross River State Nigeria a province known for its tourism back in 2006
known for its tourism back in 2006
known for its tourism back in 2006 former governor Donald Duke had invested
former governor Donald Duke had invested
former governor Donald Duke had invested heavily in tourism across the state
heavily in tourism across the state
heavily in tourism across the state particularly in the capital city of
particularly in the capital city of
particularly in the capital city of Calabar ten Nigerian tourism
Calabar ten Nigerian tourism
Calabar ten Nigerian tourism entrepreneurs received grants and
entrepreneurs received grants and
entrepreneurs received grants and technical support as part of Dukes
technical support as part of Dukes
technical support as part of Dukes efforts to reinvigorate the local
efforts to reinvigorate the local
efforts to reinvigorate the local economy Charles Gottfried
economy Charles Gottfried
economy Charles Gottfried was one of those
was one of those
was one of those NORs Charles had spent his career in
NORs Charles had spent his career in
NORs Charles had spent his career in hospitality working his way up from an
hospitality working his way up from an
hospitality working his way up from an HR assistant to a banquet clerk to a
HR assistant to a banquet clerk to a
HR assistant to a banquet clerk to a banquet manager to a front desk manager
banquet manager to a front desk manager
banquet manager to a front desk manager finally becoming a nightshift manager at
finally becoming a nightshift manager at
finally becoming a nightshift manager at the Sheraton Lagos the country’s
the Sheraton Lagos the country’s
the Sheraton Lagos the country’s preeminent four-star hotel he decided to
preeminent four-star hotel he decided to
preeminent four-star hotel he decided to use his experience in luxury hospitality
use his experience in luxury hospitality
use his experience in luxury hospitality to train young frontline workers before
to train young frontline workers before
to train young frontline workers before he received support his company wasn’t
he received support his company wasn’t
he received support his company wasn’t especially well-known but the visibility
especially well-known but the visibility
especially well-known but the visibility he received as a result of the trainings
he received as a result of the trainings
he received as a result of the trainings that he provided as part of Dukes
that he provided as part of Dukes
that he provided as part of Dukes economic investment program catapulted
economic investment program catapulted
economic investment program catapulted his company into the national spotlight
his company into the national spotlight
his company into the national spotlight today
today
today Charles’s company is recommended across
Charles’s company is recommended across
Charles’s company is recommended across Nigeria and he trains more than 1,000
Nigeria and he trains more than 1,000
Nigeria and he trains more than 1,000 hospitality workers each year purpose
hospitality workers each year purpose
hospitality workers each year purpose doesn’t have to be sexy to be powerful
doesn’t have to be sexy to be powerful
doesn’t have to be sexy to be powerful charles turned a life spent in
charles turned a life spent in
charles turned a life spent in hospitality one of the most challenging
hospitality one of the most challenging
hospitality one of the most challenging industries in the world into a higher
industries in the world into a higher
industries in the world into a higher calling he wanted to help frontline
calling he wanted to help frontline
calling he wanted to help frontline workers provide a premium guest
workers provide a premium guest
workers provide a premium guest experience by placing purpose by placing
experience by placing purpose by placing
experience by placing purpose by placing customer service at the heart of his
customer service at the heart of his
customer service at the heart of his company he created a compass to guide
company he created a compass to guide
company he created a compass to guide its future growth by bringing a culture
its future growth by bringing a culture
its future growth by bringing a culture of customer service to Nigeria he was
of customer service to Nigeria he was
of customer service to Nigeria he was changing his country’s culture one
changing his country’s culture one
changing his country’s culture one waiter at a time it takes courage to
waiter at a time it takes courage to
waiter at a time it takes courage to take center stage to dedicate yourself
take center stage to dedicate yourself
take center stage to dedicate yourself to your craft and to dance with
to your craft and to dance with
to your craft and to dance with uncertainty and it can be hard to summon
uncertainty and it can be hard to summon
uncertainty and it can be hard to summon that courage alone we need collaborators
that courage alone we need collaborators
that courage alone we need collaborators strategists writers designers product
strategists writers designers product
strategists writers designers product managers and of course customers one way
managers and of course customers one way
managers and of course customers one way or another
or another
or another my purpose has always been helping other
my purpose has always been helping other
my purpose has always been helping other people find theirs but after spending
people find theirs but after spending
people find theirs but after spending the better part of a decade helping
the better part of a decade helping
the better part of a decade helping other people communicate and execute
other people communicate and execute
other people communicate and execute their visions I realized I was finally
their visions I realized I was finally
their visions I realized I was finally ready to take the leap to commit to my
ready to take the leap to commit to my
ready to take the leap to commit to my own it’s not uncommon for a purpose
own it’s not uncommon for a purpose
own it’s not uncommon for a purpose you’ve been holding at arm’s length to
you’ve been holding at arm’s length to
you’ve been holding at arm’s length to jump out at you in a moment of darkness
jump out at you in a moment of darkness
jump out at you in a moment of darkness I had quit my job and spent three
I had quit my job and spent three
I had quit my job and spent three harrowing months working on a losing
harrowing months working on a losing
harrowing months working on a losing political campaign it was only then that
political campaign it was only then that
political campaign it was only then that I could sit still long enough to see the
I could sit still long enough to see the
I could sit still long enough to see the inevitable future that had been staring
inevitable future that had been staring
inevitable future that had been staring me in the face
me in the face
me in the face all along I suddenly realized that I was
all along I suddenly realized that I was
all along I suddenly realized that I was on a personal mission to inspire people
on a personal mission to inspire people
on a personal mission to inspire people to get closer to their source material
to get closer to their source material
to get closer to their source material their creative essence to find the
their creative essence to find the
their creative essence to find the support they need to make their personal
support they need to make their personal
support they need to make their personal passion a reality almost every company
passion a reality almost every company
passion a reality almost every company starts with a bold unlikely vision of
starts with a bold unlikely vision of
starts with a bold unlikely vision of future possibility that vision usually
future possibility that vision usually
future possibility that vision usually comes from a small group of founders
comes from a small group of founders
comes from a small group of founders with an ambitious aspiration but a bold
with an ambitious aspiration but a bold
with an ambitious aspiration but a bold ambitious vision won’t protect you from
ambitious vision won’t protect you from
ambitious vision won’t protect you from the challenges that can overtake you
the challenges that can overtake you
the challenges that can overtake you along the way once a company becomes big
along the way once a company becomes big
along the way once a company becomes big enough and influential enough that bold
enough and influential enough that bold
enough and influential enough that bold ambitious vision can fade from view
ambitious vision can fade from view
ambitious vision can fade from view shackled to the performance metric of
shackled to the performance metric of
shackled to the performance metric of share price fortune 500 companies often
share price fortune 500 companies often
share price fortune 500 companies often make horrendous decisions and damaging
make horrendous decisions and damaging
make horrendous decisions and damaging trade-offs to protect their singular
trade-offs to protect their singular
trade-offs to protect their singular measure of value they don’t care how
measure of value they don’t care how
measure of value they don’t care how many people are fired or underemployed
many people are fired or underemployed
many people are fired or underemployed in the process or how many metric tons
in the process or how many metric tons
in the process or how many metric tons of co2 they produce so long as they
of co2 they produce so long as they
of co2 they produce so long as they deliver their expected shareholder
deliver their expected shareholder
deliver their expected shareholder return without values to guide them the
return without values to guide them the
return without values to guide them the dedicated pursuit of purpose can very
dedicated pursuit of purpose can very
dedicated pursuit of purpose can very easily become a singular pursuit of
easily become a singular pursuit of
easily become a singular pursuit of profit an ambitious vision while awesome
profit an ambitious vision while awesome
profit an ambitious vision while awesome and awe-inspiring is necessary but
and awe-inspiring is necessary but
and awe-inspiring is necessary but insufficient to sustain future progress
insufficient to sustain future progress
insufficient to sustain future progress cataloging your values along with your
cataloging your values along with your
cataloging your values along with your vision can help you hone in on your why
vision can help you hone in on your why
vision can help you hone in on your why when you add your values to your vision
when you add your values to your vision
when you add your values to your vision that’s where you find your purpose by
that’s where you find your purpose by
that’s where you find your purpose by placing your values and vision at the
placing your values and vision at the
placing your values and vision at the heart of your life and work you start to
heart of your life and work you start to
heart of your life and work you start to create that moral compass to help you
create that moral compass to help you
create that moral compass to help you manifest the change you wish to see in
manifest the change you wish to see in
manifest the change you wish to see in the world by prioritizing your higher
the world by prioritizing your higher
the world by prioritizing your higher purpose in this way you can play a
purpose in this way you can play a
purpose in this way you can play a pivotal role
pivotal role
pivotal role in reshaping the whole of humanity so
in reshaping the whole of humanity so
in reshaping the whole of humanity so take out a pen or your preferred writing
take out a pen or your preferred writing
take out a pen or your preferred writing device it can be your phone and write
device it can be your phone and write
device it can be your phone and write down the biggest challenge that you see
down the biggest challenge that you see
down the biggest challenge that you see confronting humanity the thing that
confronting humanity the thing that
confronting humanity the thing that really keeps you up at night
really keeps you up at night
really keeps you up at night maybe it’s climate change or gender
maybe it’s climate change or gender
maybe it’s climate change or gender equity education or health perhaps it’s
equity education or health perhaps it’s
equity education or health perhaps it’s treating a specific disease or helping
treating a specific disease or helping
treating a specific disease or helping small businesses in your community you
small businesses in your community you
small businesses in your community you name it that’s the problem your most
name it that’s the problem your most
name it that’s the problem your most passionate about now consider how you
passionate about now consider how you
passionate about now consider how you personally want to make a dent in that
personally want to make a dent in that
personally want to make a dent in that wall here’s a hint what’s the thing
wall here’s a hint what’s the thing
wall here’s a hint what’s the thing people have been telling you you’d be
people have been telling you you’d be
people have been telling you you’d be great at your whole life but you have
great at your whole life but you have
great at your whole life but you have always insisted on putting your fingers
always insisted on putting your fingers
always insisted on putting your fingers in your ears and saying no then consider
in your ears and saying no then consider
in your ears and saying no then consider your eulogy how do you want to be
your eulogy how do you want to be
your eulogy how do you want to be remembered for some of you this may be
remembered for some of you this may be
remembered for some of you this may be crystal clear right away it’s okay if
crystal clear right away it’s okay if
crystal clear right away it’s okay if it’s not take the time to think it
it’s not take the time to think it
it’s not take the time to think it through this is how we get closer to the
through this is how we get closer to the
through this is how we get closer to the vision of the change we want to be in
vision of the change we want to be in
vision of the change we want to be in the world then begin to catalog your
the world then begin to catalog your
the world then begin to catalog your values what are the core truths you live
values what are the core truths you live
values what are the core truths you live by is it honesty
by is it honesty
by is it honesty curiosity gumption voice compassion
curiosity gumption voice compassion
curiosity gumption voice compassion patience collaboration courage there’s
patience collaboration courage there’s
patience collaboration courage there’s no one right answer to this question
no one right answer to this question
no one right answer to this question each of us have personal values that
each of us have personal values that
each of us have personal values that guide our lives and work when you write
guide our lives and work when you write
guide our lives and work when you write them down and explain what they mean to
them down and explain what they mean to
them down and explain what they mean to you you sparked you start to build that
you you sparked you start to build that
you you sparked you start to build that moral compass your purpose that will
moral compass your purpose that will
moral compass your purpose that will guide you on life’s long and winding
guide you on life’s long and winding
guide you on life’s long and winding journey our world doesn’t always look
journey our world doesn’t always look
journey our world doesn’t always look kindly on such brash moral vision when
kindly on such brash moral vision when
kindly on such brash moral vision when efficiency productivity and share price
efficiency productivity and share price
efficiency productivity and share price are king it can be hard to defy the
are king it can be hard to defy the
are king it can be hard to defy the status quo and nobody likes going first
status quo and nobody likes going first
status quo and nobody likes going first but daring to go boldly in a new
but daring to go boldly in a new
but daring to go boldly in a new direction to accept risks that others
direction to accept risks that others
direction to accept risks that others might not – unequivocally reject the
might not – unequivocally reject the
might not – unequivocally reject the fear that holds so many of us back and
fear that holds so many of us back and
fear that holds so many of us back and to unapologetically commit to our values
to unapologetically commit to our values
to unapologetically commit to our values to stand up
to stand up
to stand up what we believe in that’s the hard work
what we believe in that’s the hard work
what we believe in that’s the hard work that really pays off
that really pays off
that really pays off I think of irelia and her fearlessness
I think of irelia and her fearlessness
I think of irelia and her fearlessness in the face of improbable odds or Tibby
in the face of improbable odds or Tibby
in the face of improbable odds or Tibby and his eagerness to receive support
and his eagerness to receive support
and his eagerness to receive support from someone more experienced than he
from someone more experienced than he
from someone more experienced than he was or Charles and his deep-seated
was or Charles and his deep-seated
was or Charles and his deep-seated commitment to his values vision
commitment to his values vision
commitment to his values vision imagination persistence purpose that’s
imagination persistence purpose that’s
imagination persistence purpose that’s the reason I’m here I hope that’s the
the reason I’m here I hope that’s the
the reason I’m here I hope that’s the reason you are – thank you
”
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