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The Power of Visibility | Jenny Wade | TEDxUWE


in electronic music it’s very

in electronic music it’s very male-dominated as you can kind of see

male-dominated as you can kind of see

male-dominated as you can kind of see when you look at festival lineups and

when you look at festival lineups and

when you look at festival lineups and there’s not a lot of women so there’s

there’s not a lot of women so there’s

there’s not a lot of women so there’s this really great blog actually that

this really great blog actually that

this really great blog actually that shows sort of sort of festival flyers

shows sort of sort of festival flyers

shows sort of sort of festival flyers and they’ve actually taken out all the

and they’ve actually taken out all the

and they’ve actually taken out all the men in the Flyers and it’s looking

men in the Flyers and it’s looking

men in the Flyers and it’s looking pretty sparse there’s only like only the

pretty sparse there’s only like only the

pretty sparse there’s only like only the odd one also actually behind the scenes

odd one also actually behind the scenes

odd one also actually behind the scenes in the industry there’s only around 30%

in the industry there’s only around 30%

in the industry there’s only around 30% of women actually that Manito do

of women actually that Manito do

of women actually that Manito do management roles live sector roles or in

management roles live sector roles or in

management roles live sector roles or in promotion also with this scheme with PRS

promotion also with this scheme with PRS

promotion also with this scheme with PRS is called a women make music and they

is called a women make music and they

is called a women make music and they did a sort of a questionnaire after

did a sort of a questionnaire after

did a sort of a questionnaire after after the scheme and it was like 78% of

after the scheme and it was like 78% of

after the scheme and it was like 78% of women there had experienced sexism in

women there had experienced sexism in

women there had experienced sexism in the workplace in the work person in the

the workplace in the work person in the

the workplace in the work person in the music industry and and didn’t feel like

music industry and and didn’t feel like

music industry and and didn’t feel like had any sort of recognition for what

had any sort of recognition for what

had any sort of recognition for what they did as a woman in the industry so

they did as a woman in the industry so

they did as a woman in the industry so actually it’s quite funny when I when I

actually it’s quite funny when I when I

actually it’s quite funny when I when I was preparing for this talk I was like

was preparing for this talk I was like

was preparing for this talk I was like ooh gulps female DJs just to make a

ooh gulps female DJs just to make a

ooh gulps female DJs just to make a general thing and there was quite

general thing and there was quite

general thing and there was quite there’s a few articles which were good

there’s a few articles which were good

there’s a few articles which were good like you can always rely on like

like you can always rely on like

like you can always rely on like Resident Advisor or something like

Resident Advisor or something like

Resident Advisor or something like there’s always something good in there

there’s always something good in there

there’s always something good in there but then every now and again something

but then every now and again something

but then every now and again something slipped in being like 10 hottest female

slipped in being like 10 hottest female

slipped in being like 10 hottest female DJs or something like the 10 sexiest

DJs or something like the 10 sexiest

DJs or something like the 10 sexiest female DJs it’s just like I don’t really

female DJs it’s just like I don’t really

female DJs it’s just like I don’t really think this is anything about their

think this is anything about their

think this is anything about their skills to be honest so I’m just gonna

skills to be honest so I’m just gonna

skills to be honest so I’m just gonna kind of populist those but when when

kind of populist those but when when

kind of populist those but when when looking at female DJs in the industry

looking at female DJs in the industry

looking at female DJs in the industry there’s this one that really stands out

there’s this one that really stands out

there’s this one that really stands out for me and says lady called the Black

for me and says lady called the Black

for me and says lady called the Black Madonna she is originally from Rouen

Madonna she is originally from Rouen

Madonna she is originally from Rouen Kentucky in a very small town where

Kentucky in a very small town where

Kentucky in a very small town where again music wasn’t that accessible well

again music wasn’t that accessible well

again music wasn’t that accessible well dance music wasn’t that accessible so

dance music wasn’t that accessible so

dance music wasn’t that accessible so she moved to Chicago to pursue her

she moved to Chicago to pursue her

she moved to Chicago to pursue her career as a DJ sort of it didn’t quite

career as a DJ sort of it didn’t quite

career as a DJ sort of it didn’t quite work out she was playing to a lot of

work out she was playing to a lot of

work out she was playing to a lot of empty rooms normally gave her the time

empty rooms normally gave her the time

empty rooms normally gave her the time of day she was doing it for no fees she

of day she was doing it for no fees she

of day she was doing it for no fees she was likely and she ended up in a job but

was likely and she ended up in a job but

was likely and she ended up in a job but she just hated and so she had to move

she just hated and so she had to move

she just hated and so she had to move but in the end she had to move back to

but in the end she had to move back to

but in the end she had to move back to to Turkey to live with her dad and there

to Turkey to live with her dad and there

to Turkey to live with her dad and there was this one moment this is this is all

was this one moment this is this is all

was this one moment this is this is all from an interview that I watched with

from an interview that I watched with

from an interview that I watched with her in and she said there’s this one

her in and she said there’s this one

her in and she said there’s this one moment where she was sat in her bed and

moment where she was sat in her bed and

moment where she was sat in her bed and she just felt

she just felt

she just felt rubbish she was just like this is my

rubbish she was just like this is my

rubbish she was just like this is my passion I can’t do it how is it not

passion I can’t do it how is it not

passion I can’t do it how is it not working out

working out

working out so she she put on this podcast which was

so she she put on this podcast which was

so she she put on this podcast which was actually it’s this thing called Optimo

actually it’s this thing called Optimo

actually it’s this thing called Optimo it’s the last party they had at sub Club

it’s the last party they had at sub Club

it’s the last party they had at sub Club which is this club in Glasgow which is

which is this club in Glasgow which is

which is this club in Glasgow which is really famous for free dance music there

really famous for free dance music there

really famous for free dance music there and she listened to it and it was

and she listened to it and it was

and she listened to it and it was playing all the music that she loved

playing all the music that she loved

playing all the music that she loved like what she was passionate about and

like what she was passionate about and

like what she was passionate about and it may again to her this turning point

it may again to her this turning point

it may again to her this turning point which he which he described as proof of

which he which he described as proof of

which he which he described as proof of life that there is somewhere out there

life that there is somewhere out there

life that there is somewhere out there even though it’s across the ocean it’s

even though it’s across the ocean it’s

even though it’s across the ocean it’s so far away but it’s something that she

so far away but it’s something that she

so far away but it’s something that she does and she loves and so instead of

does and she loves and so instead of

does and she loves and so instead of just giving up she persevered and she

just giving up she persevered and she

just giving up she persevered and she carried on she started buying records

carried on she started buying records

carried on she started buying records again and she moved back to Chicago and

again and she moved back to Chicago and

again and she moved back to Chicago and she started the Black Madonna projects

she started the Black Madonna projects

she started the Black Madonna projects she then as she started the Black

she then as she started the Black

she then as she started the Black Madonna project she started up writing

Madonna project she started up writing

Madonna project she started up writing up this post-it note to be like these

up this post-it note to be like these

up this post-it note to be like these are my achievements this is what I want

are my achievements this is what I want

are my achievements this is what I want to it like this is what I want to do now

to it like this is what I want to do now

to it like this is what I want to do now and within a year’s time she’s done all

and within a year’s time she’s done all

and within a year’s time she’s done all of them she’s like she’s dear she’s

of them she’s like she’s dear she’s

of them she’s like she’s dear she’s amazing she’s a she’s going she’s

amazing she’s a she’s going she’s

amazing she’s a she’s going she’s touring all over the world and she’s

touring all over the world and she’s

touring all over the world and she’s doing exactly what she wants to do and a

doing exactly what she wants to do and a

doing exactly what she wants to do and a part of this interview it’s like why why

part of this interview it’s like why why

part of this interview it’s like why why I have achieved so she’s 37 years old

I have achieved so she’s 37 years old

I have achieved so she’s 37 years old which in the dance industry if you’re

which in the dance industry if you’re

which in the dance industry if you’re just starting up that’s I guess is a

just starting up that’s I guess is a

just starting up that’s I guess is a perceived to be as old even though it’s

perceived to be as old even though it’s

perceived to be as old even though it’s kind of ridiculous but she’s like why

kind of ridiculous but she’s like why

kind of ridiculous but she’s like why didn’t you do it any earlier and she

didn’t you do it any earlier and she

didn’t you do it any earlier and she said well I just I didn’t see women out

said well I just I didn’t see women out

said well I just I didn’t see women out there I don’t see women deejaying and

there I don’t see women deejaying and

there I don’t see women deejaying and this is what kind of leads to my point

this is what kind of leads to my point

this is what kind of leads to my point of visibility it’s like we need to have

of visibility it’s like we need to have

of visibility it’s like we need to have more visibility as women in the dance

more visibility as women in the dance

more visibility as women in the dance industry so to see so women can see that

industry so to see so women can see that

industry so to see so women can see that you can do it so that it’s actually a

you can do it so that it’s actually a

you can do it so that it’s actually a possibility another point I want to make

possibility another point I want to make

possibility another point I want to make as well is about the structures of power

as well is about the structures of power

as well is about the structures of power and how it’s perceived and so there’s

and how it’s perceived and so there’s

and how it’s perceived and so there’s this other woman who I extremely at mind

this other woman who I extremely at mind

this other woman who I extremely at mind it’s this woman called Mary bitch she’s

it’s this woman called Mary bitch she’s

it’s this woman called Mary bitch she’s a historian so it might seem like I’m

a historian so it might seem like I’m

a historian so it might seem like I’m going on topic but I’ll get back there

going on topic but I’ll get back there

going on topic but I’ll get back there um she is a saurian and she did his

um she is a saurian and she did his

um she is a saurian and she did his podcast called women in power and it’s

podcast called women in power and it’s

podcast called women in power and it’s very relatable to a lot of industries

very relatable to a lot of industries

very relatable to a lot of industries around the wing and obviously in this

around the wing and obviously in this

around the wing and obviously in this sense it’s music so the structures of

sense it’s music so the structures of

sense it’s music so the structures of power is something is how do we how do

power is something is how do we how do

power is something is how do we how do we like how do we reform it so that

we like how do we reform it so that

we like how do we reform it so that women are inside this structure of power

women are inside this structure of power

women are inside this structure of power rather than on the outside h-how’d and

rather than on the outside h-how’d and

rather than on the outside h-how’d and it’s a way to think about it is not to

it’s a way to think about it is not to

it’s a way to think about it is not to be she said this amazing point of it is

be she said this amazing point of it is

be she said this amazing point of it is not not to be of not to be a noun so so

not not to be of not to be a noun so so

not not to be of not to be a noun so so have is a verb so say like

have is a verb so say like

have is a verb so say like to power so instead of a possession it’s

to power so instead of a possession it’s

to power so instead of a possession it’s it’s to have it’s it’s to be effective

it’s to have it’s it’s to be effective

it’s to have it’s it’s to be effective or to to make a change in the world so

or to to make a change in the world so

or to to make a change in the world so it’s just a different way of looking at

it’s just a different way of looking at

it’s just a different way of looking at it and then when we’re not whilst whilst

it and then when we’re not whilst whilst

it and then when we’re not whilst whilst I was watching it and I was like this is

I was watching it and I was like this is

I was watching it and I was like this is so great yes this is this is true this

so great yes this is this is true this

so great yes this is this is true this is what should happen and I was thinking

is what should happen and I was thinking

is what should happen and I was thinking about it and I was thinking about was

about it and I was thinking about was

about it and I was thinking about was like the bad stereotype so you get of

like the bad stereotype so you get of

like the bad stereotype so you get of women and I mean there’s quite a lot but

women and I mean there’s quite a lot but

women and I mean there’s quite a lot but this one that really shone out for me

this one that really shone out for me

this one that really shone out for me was is women being too emotional like to

was is women being too emotional like to

was is women being too emotional like to in touch with their emotions and ones

in touch with their emotions and ones

in touch with their emotions and ones like if a woman has just like has an

like if a woman has just like has an

like if a woman has just like has an opinion sometimes they can be perceived

opinion sometimes they can be perceived

opinion sometimes they can be perceived as sort of like crazy or something it’s

as sort of like crazy or something it’s

as sort of like crazy or something it’s just like she’s not just like no but but

just like she’s not just like no but but

just like she’s not just like no but but then so what I thought is with this

then so what I thought is with this

then so what I thought is with this stereotype why why is the stereotype of

stereotype why why is the stereotype of

stereotype why why is the stereotype of being too emotional why does the

being too emotional why does the

being too emotional why does the negative stereotype if you’re if if

negative stereotype if you’re if if

negative stereotype if you’re if if you’re thinking out a structure of power

you’re thinking out a structure of power

you’re thinking out a structure of power to do something to be emotional to be

to do something to be emotional to be

to do something to be emotional to be and when I look at these women who are

and when I look at these women who are

and when I look at these women who are who are doing really well in their in

who are doing really well in their in

who are doing really well in their in their careers it’s because they’re

their careers it’s because they’re

their careers it’s because they’re emotionally attached to this they’re

emotionally attached to this they’re

emotionally attached to this they’re doing it to make them happy so why why

doing it to make them happy so why why

doing it to make them happy so why why is being emotional about stereotype why

is being emotional about stereotype why

is being emotional about stereotype why can’t it be a form of power yeah yeah so

can’t it be a form of power yeah yeah so

can’t it be a form of power yeah yeah so why can’t it be a form of power and I

why can’t it be a form of power and I

why can’t it be a form of power and I really think it can be because looking

really think it can be because looking

really think it can be because looking at these women and how they through

at these women and how they through

at these women and how they through perseverance how they created this

perseverance how they created this

perseverance how they created this visibility is how like how is yet has

visibility is how like how is yet has

visibility is how like how is yet has how they’ve made it big and how they’re

how they’ve made it big and how they’re

how they’ve made it big and how they’re about it’s all about the emotional

about it’s all about the emotional

about it’s all about the emotional connection so yeah I I was really

connection so yeah I I was really

connection so yeah I I was really nervous about doing this talk because

nervous about doing this talk because

nervous about doing this talk because you might be able to tell she’s a little

you might be able to tell she’s a little

you might be able to tell she’s a little bit shaky and but I was still the point

bit shaky and but I was still the point

bit shaky and but I was still the point where I was like I can’t do it can’t do

where I was like I can’t do it can’t do

where I was like I can’t do it can’t do it and I spoke to my sister who she also

it and I spoke to my sister who she also

it and I spoke to my sister who she also works in music and she is a really big

works in music and she is a really big

works in music and she is a really big role model in my life and she was like

role model in my life and she was like

role model in my life and she was like you got do it

you got do it

you got do it you just got did it like don’t being at

you just got did it like don’t being at

you just got did it like don’t being at it you’ve got to it was like okay go to

it you’ve got to it was like okay go to

it you’ve got to it was like okay go to it and then after after I sat down and

it and then after after I sat down and

it and then after after I sat down and thought about it I was like I’m actually

thought about it I was like I’m actually

thought about it I was like I’m actually completely contradicting my beliefs like

completely contradicting my beliefs like

completely contradicting my beliefs like my my ideas and stuff like exactly what

my my ideas and stuff like exactly what

my my ideas and stuff like exactly what I’ve just told you I was doing the

I’ve just told you I was doing the

I’ve just told you I was doing the opposite I was like I was sat back

opposite I was like I was sat back

opposite I was like I was sat back hiding away and not making myself

hiding away and not making myself

hiding away and not making myself visible and so I was like right okay I’m

visible and so I was like right okay I’m

visible and so I was like right okay I’m gonna do it I’m going to be terrified

gonna do it I’m going to be terrified

gonna do it I’m going to be terrified I’m gonna do it so and but this talk

I’m gonna do it so and but this talk

I’m gonna do it so and but this talk like this talk has taught me a lot

like this talk has taught me a lot

like this talk has taught me a lot actually it’s not

actually it’s not

actually it’s not not actually just how to spell

not actually just how to spell

not actually just how to spell perseverance again finding out what it

perseverance again finding out what it

perseverance again finding out what it is and then spelling it is so uh but

is and then spelling it is so uh but

is and then spelling it is so uh but yeah not only that but it is made me

yeah not only that but it is made me

yeah not only that but it is made me realize that through perseverance it

realize that through perseverance it

realize that through perseverance it creates visibility and this visibility

creates visibility and this visibility

creates visibility and this visibility is something like extremely powerful and

is something like extremely powerful and

is something like extremely powerful and these women that are going out and doing

these women that are going out and doing

these women that are going out and doing it they’re they’re incredible role

it they’re they’re incredible role

it they’re they’re incredible role models and I and I hope that they carry

models and I and I hope that they carry

models and I and I hope that they carry on encouraging people because if there’s

on encouraging people because if there’s

on encouraging people because if there’s women out there who don’t want to do it

women out there who don’t want to do it

women out there who don’t want to do it with they’re too scared to do it then

with they’re too scared to do it then

with they’re too scared to do it then they see them and being like I can’t do

they see them and being like I can’t do

they see them and being like I can’t do it and just break through the barrier

it and just break through the barrier

it and just break through the barrier that we seem to have as women and so

that we seem to have as women and so

that we seem to have as women and so yeah it’s just it is it’s just breaking

yeah it’s just it is it’s just breaking

yeah it’s just it is it’s just breaking this barrier making so visible and sort

this barrier making so visible and sort

this barrier making so visible and sort of creating your own form of power

of creating your own form of power

of creating your own form of power but yeah thank you for listening

but yeah thank you for listening

but yeah thank you for listening [Applause]

”

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