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The Power of Stories in Brands | O Poder das Histórias nas Marcas | Filipe Mesquita | TEDxPorto


[Music]

[Music]

We are in the middle of World War II.

and the game is not called ahead of

battle in russia in the caucasus

in this battle is a united front and

among MPs the project is in the

morning on a train forced to stay

the refugees found to be more

motherboards and daughter that a finished

it is all at the hands of the Russian army and

for his family had been sent

to the concentration camps will be

tomorrow the young help of these series and

begin their life and in this process

on Christmas Eve he falls in love

for younger

shortly afterwards they marry and after

war despite the difficulties I

I want is obviously social life creates

a small business would not be the young

begins to mark a peace and mother

society is neat and there as it was

and began to see his

percent business is to evolve

Alexandre spent holidays in the Adriatic

and used transparent waters to

paradisiacal view on free travels

hours and not look for a new place to

camping and found the son comes here

to the son connected to the son and portugal

love been sent

have voted every year with their

daughter who grew up and she

herself is in love with a Portuguese

always marry and stay in here

portugal there and your wife

we did not create squares the son of his

grandchildren and themselves buying

in a house where they camped in the

change process

she always the things they bring bring

a smoker in his grocery store at the fingernail

It’s so beautiful that it seems like a lie but it’s

and how true she is.

Do not end here.

filipe grandson and it burns one day to return home

I go and other things that start

see the format that resembles

immediately comes to your memory the

The result was with your flight and with

teach how it was the art of

smoking and begin to think that we in

Portugal have no art of smoking

as we have said Maniche but despite

We have such a great country culture.

we talk later I decided to create a

brand harvey in honor of his grandmother

this gray brand and has in its old two

worlds

[Music]

the Portuguese also started

a Brazilian story like this we

we miss the paper of your

honesty, guinea and it has no grace

character

it also has it’s intensity

she has perfect texture powder and roll

The party distance friction and sometimes it is

difficult

she said it’s never polluted truth

and never is the truth is that nothing to see –

values ​​immediately assigned antônio

and best magellan are part of the

fourth generation of a family of

guimarães and found themselves

in what was through your family

something that is underestimated and brought them

our Portuguese cinnamon fears and not

knows she’s considered one of the best

players in the world and understands better

way to create a brand alone in it

Portuguese call may surprise this

brand started to create t-shirts

work and who knows not only

homage to the favela but also to all

those with one with your courage and your

Profession to the sea there are men of the mountain

exploiters have contributed to the

which is the culture of soy in it Portuguese

in his first year he got another 30

points of sale with their sins of

nokia no to the father for house funds and

All the vacations I learned in my

community position

we ‘re going to have at least two rules

there are many more but one of them is that

We are going to work with people and not

for people and together god heals

a value where it is often not

held down

another thing that we only see

challenges with which

we can solve the challenges that

we can come up with a formula 1

we have a way some time milk that

we have to be right away that

results there are no problems with which

we can seriously involve

find a solution with your own voice

with agility

these refrigerators they are never

counted a special form

they do not have a metric, they are not

formally behind this because it does not

that’s how our brains organize

our memories

Another thing they ‘re playing yesterday is

a great final driver is not the climax

of stories happen as

They happened seek lived

I know some flights are thinking

and I’ll risk saying 0 and such but not

has in my family such a

perfect as the basis of law

Me and my family are not in a

hidden treasure a flannel only

No, I do not have it in my personal life.

in my personal history

nothing is composed to create to the already value

leonard nimoy once said that I have

not be the tallest not to be

strong and not smarter, but it’s a

thing that I could do any better

someone else will own

The ironic thing is that you know me.

I know the animal and how spock em star

trek

The most ironic study is that Spock

leonard nimoy knew what is the

value of your identity

I left because it’s the first autobiography

wrote ken on the cover the following phrase

i’m not spock most germany in

animals knew that we should invest

our values in creating our own

identity

much more than trying to copy the other

any person

félix through and was a client of mine creates

create a barrier to your company whenever

0 and was special post production

video and was known by troe félix

trombini and automatically already in talca

and then another and so on.

refused and coercion this premise found

which was a monstrous name on the disc and

I tried to escape some fear

in conversation with her we arrived at

conclusion that we will adjust

what does not and create an identity

for your company that has become very

interesting

we want is a fantastic being

supernatural because they want to do

We all have two and we have this

awareness are the results of

singularity

we are all different and we

singularity that we can create

ideas and if they can create value

we want to leave our mark on the

world we can have with quants

all the sides that I here today report

The problems are here today .

run by people who won several

things and overcome silence and

inertia will sometimes be what is

hidden to fly and most of all

winning the end of the stories because

stories all have an end but the brave

It continues the next day.

[Applause]

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