good afternoon the power of Unknowing what does that mean
so one of my favorite quotes is by Coco
so one of my favorite quotes is by Coco Chanel it’s only those with no memory
Chanel it’s only those with no memory
Chanel it’s only those with no memory insist on their own originality
seemingly simple in the world of
seemingly simple in the world of innovation and product design it seems
innovation and product design it seems
innovation and product design it seems counterintuitive but I was originally
counterintuitive but I was originally
counterintuitive but I was originally told this by one of my art professors
told this by one of my art professors
told this by one of my art professors back in our history class and it
back in our history class and it
back in our history class and it essentially was talking about how
essentially was talking about how
essentially was talking about how artists often are inspired by other
artists often are inspired by other
artists often are inspired by other artists work other things around them
artists work other things around them
artists work other things around them the context in which they live for Coco
the context in which they live for Coco
the context in which they live for Coco Chanel is very much a belief of hers
Chanel is very much a belief of hers
Chanel is very much a belief of hers that originality was not something that
that originality was not something that
that originality was not something that she would be creating it was more of
she would be creating it was more of
she would be creating it was more of mixing of fashions mixing of ideas and
mixing of fashions mixing of ideas and
mixing of fashions mixing of ideas and colors and textures to create something
colors and textures to create something
colors and textures to create something that was new versus original you know
that was new versus original you know
that was new versus original you know for me originality is very much that
for me originality is very much that
for me originality is very much that statement was very much about how I took
statement was very much about how I took
statement was very much about how I took it very literally in that I have to kind
it very literally in that I have to kind
it very literally in that I have to kind of intentionally forget about things to
of intentionally forget about things to
of intentionally forget about things to try to create something new and here’s
try to create something new and here’s
try to create something new and here’s an example of something very new
an example of something very new
an example of something very new artificial intelligence Bob even Alice
artificial intelligence Bob even Alice
artificial intelligence Bob even Alice how many of you guys have ever heard of
how many of you guys have ever heard of
how many of you guys have ever heard of show hands Bobby even Alice I see one
show hands Bobby even Alice I see one
show hands Bobby even Alice I see one too
too
too okay there’s not a lot of you I hadn’t
okay there’s not a lot of you I hadn’t
okay there’s not a lot of you I hadn’t heard about it until recently but Bob
heard about it until recently but Bob
heard about it until recently but Bob even Alice RA artificial neural network
even Alice RA artificial neural network
even Alice RA artificial neural network created by Google’s deep brain team and
created by Google’s deep brain team and
created by Google’s deep brain team and this is a really really interesting
this is a really really interesting
this is a really really interesting thing and one of our speakers earlier
thing and one of our speakers earlier
thing and one of our speakers earlier today talked about AI a little bit it’s
today talked about AI a little bit it’s
today talked about AI a little bit it’s in that they they originally and it
in that they they originally and it
in that they they originally and it actually kind of proves the point of my
actually kind of proves the point of my
actually kind of proves the point of my talk a little bit
talk a little bit
talk a little bit they started out kind of programming all
they started out kind of programming all
they started out kind of programming all the code for this artificial
the code for this artificial
the code for this artificial intelligence like you got to you know
intelligence like you got to you know
intelligence like you got to you know put everything you can possibly think of
put everything you can possibly think of
put everything you can possibly think of and try to problem-solve with this code
and try to problem-solve with this code
and try to problem-solve with this code for these you know three artificial
for these you know three artificial
for these you know three artificial networks to be able to send information
networks to be able to send information
networks to be able to send information back and forth between each other and
back and forth between each other and
back and forth between each other and one one said an encrypted message and
one one said an encrypted message and
one one said an encrypted message and the other one would get the encrypted
the other one would get the encrypted
the other one would get the encrypted message and try to decrypt it but they
message and try to decrypt it but they
message and try to decrypt it but they wouldn’t have the code to decrypt it so
wouldn’t have the code to decrypt it so
wouldn’t have the code to decrypt it so it was just teaching itself right but in
it was just teaching itself right but in
it was just teaching itself right but in the beginning all the code was based on
the beginning all the code was based on
the beginning all the code was based on you know kind of a rudimentary way of
you know kind of a rudimentary way of
you know kind of a rudimentary way of building intelligence where you kind of
building intelligence where you kind of
building intelligence where you kind of like an adult brain right versus and it
like an adult brain right versus and it
like an adult brain right versus and it didn’t work for them like it wasn’t
didn’t work for them like it wasn’t
didn’t work for them like it wasn’t working they couldn’t solve this problem
working they couldn’t solve this problem
working they couldn’t solve this problem so they switched the code to be much
so they switched the code to be much
so they switched the code to be much more like the brain of a toddler and the
more like the brain of a toddler and the
more like the brain of a toddler and the brain of a toddler is is in not
brain of a toddler is is in not
brain of a toddler is is in not intentionally but naively kind of
intentionally but naively kind of
intentionally but naively kind of approaching the world because they they
approaching the world because they they
approaching the world because they they have a blank slate right they have the
have a blank slate right they have the
have a blank slate right they have the ability to go and play and experience
ability to go and play and experience
ability to go and play and experience and learn through play and trial and
and learn through play and trial and
and learn through play and trial and error to be able to learn the world
error to be able to learn the world
error to be able to learn the world around them to learn what works and what
around them to learn what works and what
around them to learn what works and what doesn’t they don’t have all those
doesn’t they don’t have all those
doesn’t they don’t have all those preconceived ideas that we have in our
preconceived ideas that we have in our
preconceived ideas that we have in our brains on why something can or cannot
brains on why something can or cannot
brains on why something can or cannot work right so for me I became a diabetic
work right so for me I became a diabetic
work right so for me I became a diabetic actually so we had another speaker just
actually so we had another speaker just
actually so we had another speaker just talk about insulin I’m an insulin
talk about insulin I’m an insulin
talk about insulin I’m an insulin dependent diabetic type one and that
dependent diabetic type one and that
dependent diabetic type one and that happened when I was six years old I was
happened when I was six years old I was
happened when I was six years old I was at that time that I started rocking this
at that time that I started rocking this
at that time that I started rocking this awesome fanny pack right and that was
awesome fanny pack right and that was
awesome fanny pack right and that was really to carry all the things I needed
really to carry all the things I needed
really to carry all the things I needed to keep me alive so I had a gameboy
to keep me alive so I had a gameboy
to keep me alive so I had a gameboy sized blood machine inside of it which
sized blood machine inside of it which
sized blood machine inside of it which you can see here on the slide and that
you can see here on the slide and that
you can see here on the slide and that was something that allowed me to test my
was something that allowed me to test my
was something that allowed me to test my blood understand my glucose levels I
blood understand my glucose levels I
blood understand my glucose levels I also had you know insulin and a syringe
also had you know insulin and a syringe
also had you know insulin and a syringe and all these other things like juice
and all these other things like juice
and all these other things like juice boxes and raisins to keep me going and
boxes and raisins to keep me going and
boxes and raisins to keep me going and as I aged all this technology got better
as I aged all this technology got better
as I aged all this technology got better and better and better and so things got
and better and better and so things got
and better and better and so things got smaller instead of a syringe now I had
smaller instead of a syringe now I had
smaller instead of a syringe now I had an insulin pen so it’s all combined is
an insulin pen so it’s all combined is
an insulin pen so it’s all combined is really cool I could show my friends and
really cool I could show my friends and
really cool I could show my friends and then the you know the technology got
then the you know the technology got
then the you know the technology got smaller and smaller and eventually now
smaller and smaller and eventually now
smaller and smaller and eventually now I’m on something called an insulin pump
I’m on something called an insulin pump
I’m on something called an insulin pump which is amazing right so Dean came in
which is amazing right so Dean came in
which is amazing right so Dean came in but you can see a photo of one of the
but you can see a photo of one of the
but you can see a photo of one of the original insulin pumps on the far left
original insulin pumps on the far left
original insulin pumps on the far left Dean came in who invented the Segway
Dean came in who invented the Segway
Dean came in who invented the Segway also invented insulin pumps he you know
also invented insulin pumps he you know
also invented insulin pumps he you know changed my life and it was at that point
changed my life and it was at that point
changed my life and it was at that point in time like very early in my life I
in time like very early in my life I
in time like very early in my life I started to realize that people are out
started to realize that people are out
started to realize that people are out there that I didn’t even know they were
there that I didn’t even know they were
there that I didn’t even know they were solving problems for me when people like
solving problems for me when people like
solving problems for me when people like me and it was that among many other
me and it was that among many other
me and it was that among many other things it inspired me to want to do very
things it inspired me to want to do very
things it inspired me to want to do very much the same thing and solve problems
much the same thing and solve problems
much the same thing and solve problems for people so what do I do today so I’m
for people so what do I do today so I’m
for people so what do I do today so I’m a I guess title and co-founder of a
a I guess title and co-founder of a
a I guess title and co-founder of a company called mobility designed we
company called mobility designed we
company called mobility designed we we design mobility solutions and and you
we design mobility solutions and and you
we design mobility solutions and and you know I create things like many products
know I create things like many products
know I create things like many products and inventions for various large and
and inventions for various large and
and inventions for various large and small scale companies upper right hand
small scale companies upper right hand
small scale companies upper right hand corner you can see what was in it say
corner you can see what was in it say
corner you can see what was in it say it’s a cord reel so it winds up power
it’s a cord reel so it winds up power
it’s a cord reel so it winds up power cords I’m sure many of you have had it
cords I’m sure many of you have had it
cords I’m sure many of you have had it not in power cord in your life and this
not in power cord in your life and this
not in power cord in your life and this was a way to easily keep your stuff
was a way to easily keep your stuff
was a way to easily keep your stuff organized it was inspired by a salad
organized it was inspired by a salad
organized it was inspired by a salad shooter so like the same thing that you
shooter so like the same thing that you
shooter so like the same thing that you would use to dry off your salad so this
would use to dry off your salad so this
would use to dry off your salad so this idea is you put it on the ground you
idea is you put it on the ground you
idea is you put it on the ground you step on it right you wind up a power
step on it right you wind up a power
step on it right you wind up a power cord it works that’s great so different
cord it works that’s great so different
cord it works that’s great so different things like that along with on the
things like that along with on the
things like that along with on the left-hand side you can see some of the
left-hand side you can see some of the
left-hand side you can see some of the ideation around a set of crutches that
ideation around a set of crutches that
ideation around a set of crutches that we designed that use your elbows instead
we designed that use your elbows instead
we designed that use your elbows instead of your armpits to support your weight
of your armpits to support your weight
of your armpits to support your weight so when I was first asked to do this
so when I was first asked to do this
so when I was first asked to do this talk and they’re asking me like you know
talk and they’re asking me like you know
talk and they’re asking me like you know how do you how do you problem solve and
how do you how do you problem solve and
how do you how do you problem solve and you know I really hadn’t really ever
you know I really hadn’t really ever
you know I really hadn’t really ever thought about it before how do I solve
thought about it before how do I solve
thought about it before how do I solve issues where did it come from the
issues where did it come from the
issues where did it come from the solutions to these issues and it kind of
solutions to these issues and it kind of
solutions to these issues and it kind of goes down to something I call
goes down to something I call
goes down to something I call intentional naivety and it’s it sounds
intentional naivety and it’s it sounds
intentional naivety and it’s it sounds like why would you ever intentionally go
like why would you ever intentionally go
like why would you ever intentionally go into a situation that’s naive well going
into a situation that’s naive well going
into a situation that’s naive well going back to like Google where you have to
back to like Google where you have to
back to like Google where you have to sometimes approach you know problems
sometimes approach you know problems
sometimes approach you know problems like specific things you’re trying to
like specific things you’re trying to
like specific things you’re trying to solve that are challenging with a kind
solve that are challenging with a kind
solve that are challenging with a kind of a more blank slate right you have all
of a more blank slate right you have all
of a more blank slate right you have all the solutions in your brain on ways
the solutions in your brain on ways
the solutions in your brain on ways maybe that somebody had already solved
maybe that somebody had already solved
maybe that somebody had already solved that problem or thought of that problem
that problem or thought of that problem
that problem or thought of that problem for solutions but you don’t necessarily
for solutions but you don’t necessarily
for solutions but you don’t necessarily know how to get rid of those and get
know how to get rid of those and get
know how to get rid of those and get them out of your head and for me I
them out of your head and for me I
them out of your head and for me I intentionally don’t go out when I’m
intentionally don’t go out when I’m
intentionally don’t go out when I’m trying to solve something and research
trying to solve something and research
trying to solve something and research the solutions their existing like I I
the solutions their existing like I I
the solutions their existing like I I push that off you know I go out and do
push that off you know I go out and do
push that off you know I go out and do other things which I’ll share a few of
other things which I’ll share a few of
other things which I’ll share a few of those with you in a little bit so
those with you in a little bit so
those with you in a little bit so University of British Columbia this is a
University of British Columbia this is a
University of British Columbia this is a really cool project they’re working on
really cool project they’re working on
really cool project they’re working on and it’s a great example of intentional
and it’s a great example of intentional
and it’s a great example of intentional naivety they have a a project that
naivety they have a a project that
naivety they have a a project that they’re creating called it’s a space
they’re creating called it’s a space
they’re creating called it’s a space elevator so it wouldn’t be great if you
elevator so it wouldn’t be great if you
elevator so it wouldn’t be great if you could take an elevator to space super
could take an elevator to space super
could take an elevator to space super efficient a lot less fire than a rocket
efficient a lot less fire than a rocket
efficient a lot less fire than a rocket right safer pretty cool stuff and they
right safer pretty cool stuff and they
right safer pretty cool stuff and they they use
they use
they use you know solar panels and lasers and
you know solar panels and lasers and
you know solar panels and lasers and various other things to power these
various other things to power these
various other things to power these devices and they’re not the only people
devices and they’re not the only people
devices and they’re not the only people that are working on this and and the
that are working on this and and the
that are working on this and and the people that are working on this are
people that are working on this are
people that are working on this are doing it with an intentional naivety
doing it with an intentional naivety
doing it with an intentional naivety because they know the technology does
because they know the technology does
because they know the technology does not exist right now to create the
not exist right now to create the
not exist right now to create the solution the ribbon that allows this
solution the ribbon that allows this
solution the ribbon that allows this cabling so thousands and thousands of
cabling so thousands and thousands of
cabling so thousands and thousands of miles long this ribbon that holds this
miles long this ribbon that holds this
miles long this ribbon that holds this centrifugal force item away from you
centrifugal force item away from you
centrifugal force item away from you know our globe right so it’s pulling on
know our globe right so it’s pulling on
know our globe right so it’s pulling on the earth and it climbs that ribbon
the earth and it climbs that ribbon
the earth and it climbs that ribbon well that ribbon technology does not
well that ribbon technology does not
well that ribbon technology does not exist yet right now we use carbon
exist yet right now we use carbon
exist yet right now we use carbon nanotube films essentially that you know
nanotube films essentially that you know
nanotube films essentially that you know they they latch on to this belt so to
they they latch on to this belt so to
they they latch on to this belt so to speak but it’s still not strong enough
speak but it’s still not strong enough
speak but it’s still not strong enough it’s still not lightweight enough for us
it’s still not lightweight enough for us
it’s still not lightweight enough for us to be able to do it but yet they’re
to be able to do it but yet they’re
to be able to do it but yet they’re doing it anyway right they’re going at
doing it anyway right they’re going at
doing it anyway right they’re going at it because someday you know material
it because someday you know material
it because someday you know material scientists will be out there and they’ll
scientists will be out there and they’ll
scientists will be out there and they’ll create a solution it does solve this
create a solution it does solve this
create a solution it does solve this problem and they’ll be ready for it or
problem and they’ll be ready for it or
problem and they’ll be ready for it or they’ll do it themselves here’s an
they’ll do it themselves here’s an
they’ll do it themselves here’s an example of where you know it’s kind of
example of where you know it’s kind of
example of where you know it’s kind of like intentional naivety maybe wasn’t
like intentional naivety maybe wasn’t
like intentional naivety maybe wasn’t used and solutions that exist right now
used and solutions that exist right now
used and solutions that exist right now are mediocre at best
are mediocre at best
are mediocre at best so this is the same you know axillary
so this is the same you know axillary
so this is the same you know axillary crutches have them have used them it’s
crutches have them have used them it’s
crutches have them have used them it’s the same technology we’ve had for ever
the same technology we’ve had for ever
the same technology we’ve had for ever since the civil war right solution on
since the civil war right solution on
since the civil war right solution on the far right is today’s solution it’s
the far right is today’s solution it’s
the far right is today’s solution it’s same same design same organ onyx same
same same design same organ onyx same
same same design same organ onyx same style but it’s better materials it’s
style but it’s better materials it’s
style but it’s better materials it’s cheaper to make you know we’ve been very
cheaper to make you know we’ve been very
cheaper to make you know we’ve been very efficient in our manufacturing processes
so how do you do this thing called
so how do you do this thing called unknowing how do you forget what you
unknowing how do you forget what you
unknowing how do you forget what you know it’s really sounds simple that’s
know it’s really sounds simple that’s
know it’s really sounds simple that’s not right it’s it’s not as actually easy
not right it’s it’s not as actually easy
not right it’s it’s not as actually easy as you think one of the things here’s a
as you think one of the things here’s a
as you think one of the things here’s a few techniques I’ve got to show you guys
few techniques I’ve got to show you guys
few techniques I’ve got to show you guys is it’s really important when you’re in
is it’s really important when you’re in
is it’s really important when you’re in brainstorms I’m sure many of you in
brainstorms I’m sure many of you in
brainstorms I’m sure many of you in classes or your your work life I’ve been
classes or your your work life I’ve been
classes or your your work life I’ve been in brain storms with people or your
in brain storms with people or your
in brain storms with people or your problem-solving with others just suspend
problem-solving with others just suspend
problem-solving with others just suspend disbelief and and I can’t tell you how
disbelief and and I can’t tell you how
disbelief and and I can’t tell you how many times I’ve had to go into a
many times I’ve had to go into a
many times I’ve had to go into a brainstorm beforehand and say this out
brainstorm beforehand and say this out
brainstorm beforehand and say this out loud and then reaffirm what I meant by
loud and then reaffirm what I meant by
loud and then reaffirm what I meant by saying it out loud later on in the talk
saying it out loud later on in the talk
saying it out loud later on in the talk but essentially we are very good at
but essentially we are very good at
but essentially we are very good at telling people when something’s not
telling people when something’s not
telling people when something’s not going to work or for what reason it’s
going to work or for what reason it’s
going to work or for what reason it’s not going to
not going to
not going to and when somebody has an idea instead of
and when somebody has an idea instead of
and when somebody has an idea instead of saying like oh you know like that’s not
saying like oh you know like that’s not
saying like oh you know like that’s not going to work but maybe this other thing
going to work but maybe this other thing
going to work but maybe this other thing will work instead of doing something
will work instead of doing something
will work instead of doing something that puts the idea down which really
that puts the idea down which really
that puts the idea down which really stifles creativity and stifles diverse
stifles creativity and stifles diverse
stifles creativity and stifles diverse thinking do something like building it
thinking do something like building it
thinking do something like building it up so you take the idea that they might
up so you take the idea that they might
up so you take the idea that they might have said and then you build on it right
have said and then you build on it right
have said and then you build on it right so you take it and you make it a little
so you take it and you make it a little
so you take it and you make it a little bit different a little bit better as a
bit different a little bit better as a
bit different a little bit better as a way to keep things going and when you’re
way to keep things going and when you’re
way to keep things going and when you’re doing divergent thinking it’s really
doing divergent thinking it’s really
doing divergent thinking it’s really important to do something like that but
important to do something like that but
important to do something like that but again filter at the end so you’re not
again filter at the end so you’re not
again filter at the end so you’re not trying to filter during the
trying to filter during the
trying to filter during the brainstorming process you’re trying to
brainstorming process you’re trying to
brainstorming process you’re trying to filter afterward and it’s really
filter afterward and it’s really
filter afterward and it’s really important to filter because you can’t do
important to filter because you can’t do
important to filter because you can’t do everything
everything
everything kids are very very good at that right so
kids are very very good at that right so
kids are very very good at that right so they do it automatically you haven’t
they do it automatically you haven’t
they do it automatically you haven’t been told the camp another technique
been told the camp another technique
been told the camp another technique that I use it’s kind of strange so you
that I use it’s kind of strange so you
that I use it’s kind of strange so you have to bear with me I don’t know if you
have to bear with me I don’t know if you
have to bear with me I don’t know if you all do this or not but I call it you
all do this or not but I call it you
all do this or not but I call it you know blurring your mind’s eye and it’s
know blurring your mind’s eye and it’s
know blurring your mind’s eye and it’s something kind of I went to art school
something kind of I went to art school
something kind of I went to art school it’s something you’re trained to do when
it’s something you’re trained to do when
it’s something you’re trained to do when you’re like drawing and you kind of blur
you’re like drawing and you kind of blur
you’re like drawing and you kind of blur your eye and you look at it and you see
your eye and you look at it and you see
your eye and you look at it and you see if the you know the image is balanced if
if the you know the image is balanced if
if the you know the image is balanced if a golden mean is there and for me you
a golden mean is there and for me you
a golden mean is there and for me you know when I’m trying to imagine
know when I’m trying to imagine
know when I’m trying to imagine something I it helps me to blur my
something I it helps me to blur my
something I it helps me to blur my vision so that I’m not focusing on a
vision so that I’m not focusing on a
vision so that I’m not focusing on a particular part of something so if I’m
particular part of something so if I’m
particular part of something so if I’m looking at an object in front of me I’m
looking at an object in front of me I’m
looking at an object in front of me I’m thinking about a system or whatever I
thinking about a system or whatever I
thinking about a system or whatever I allow my imagination to play a part in
allow my imagination to play a part in
allow my imagination to play a part in that by blurring my vision which kind of
that by blurring my vision which kind of
that by blurring my vision which kind of allows for that object to go in and out
allows for that object to go in and out
allows for that object to go in and out of my imagination and allow for things
of my imagination and allow for things
of my imagination and allow for things to be plugged in if I want to change a
to be plugged in if I want to change a
to be plugged in if I want to change a mechanism or add this thing or change
mechanism or add this thing or change
mechanism or add this thing or change the shape it’s just something I do for
the shape it’s just something I do for
the shape it’s just something I do for kind of creatively imagining things and
kind of creatively imagining things and
kind of creatively imagining things and 3d and also in your head at the same
3d and also in your head at the same
3d and also in your head at the same time so try it next time you’re trying
time so try it next time you’re trying
time so try it next time you’re trying to solve a problem people will think
to solve a problem people will think
to solve a problem people will think you’re a little strange so this is
you’re a little strange so this is
you’re a little strange so this is something you guys do here during this
something you guys do here during this
something you guys do here during this talk automatically it’s something that
talk automatically it’s something that
talk automatically it’s something that is a technique that was taught to me by
is a technique that was taught to me by
is a technique that was taught to me by Doug Hall at Eureka ranch he would use
Doug Hall at Eureka ranch he would use
Doug Hall at Eureka ranch he would use this and larger group settings kind of
this and larger group settings kind of
this and larger group settings kind of like this where the audience members in
like this where the audience members in
like this where the audience members in you know and participating in a
you know and participating in a
you know and participating in a brainstorm might get up and talk about
brainstorm might get up and talk about
brainstorm might get up and talk about an idea that they had written down on a
an idea that they had written down on a
an idea that they had written down on a sheet so who’s the user what are they
sheet so who’s the user what are they
sheet so who’s the user what are they trying to solve the problem for what’s
trying to solve the problem for what’s
trying to solve the problem for what’s the solution that kind of
the solution that kind of
the solution that kind of right and the reason why he would tell
right and the reason why he would tell
right and the reason why he would tell everybody after after the idea of what
everybody after after the idea of what
everybody after after the idea of what you’re gonna do is applaud like
you’re gonna do is applaud like
you’re gonna do is applaud like everybody in the group applauds for that
everybody in the group applauds for that
everybody in the group applauds for that person and it sounds cheesy and when you
person and it sounds cheesy and when you
person and it sounds cheesy and when you do it the first couple times it’s like
do it the first couple times it’s like
do it the first couple times it’s like yeah yeah like applaud I get it but what
yeah yeah like applaud I get it but what
yeah yeah like applaud I get it but what happens is it allows for those a little
happens is it allows for those a little
happens is it allows for those a little bit crazy ideas that you know probably
bit crazy ideas that you know probably
bit crazy ideas that you know probably aren’t going to work to get expressed
aren’t going to work to get expressed
aren’t going to work to get expressed where they’re not afraid to talk about
where they’re not afraid to talk about
where they’re not afraid to talk about them and some people have an easier time
them and some people have an easier time
them and some people have an easier time saying things that are crazy in others
saying things that are crazy in others
saying things that are crazy in others but it really helps those those ideas
but it really helps those those ideas
but it really helps those those ideas get out there which someone else can
get out there which someone else can
get out there which someone else can build on and then make into something
build on and then make into something
build on and then make into something that might work right so it’s like yeah
that might work right so it’s like yeah
that might work right so it’s like yeah I see that and maybe how do we make that
I see that and maybe how do we make that
I see that and maybe how do we make that work and it really does help something
work and it really does help something
work and it really does help something else I like to do is it’s flipping it so
else I like to do is it’s flipping it so
else I like to do is it’s flipping it so it’s kind of like whatever you say say
it’s kind of like whatever you say say
it’s kind of like whatever you say say the opposite many of you may have
the opposite many of you may have
the opposite many of you may have experienced cassette tapes some of you
experienced cassette tapes some of you
experienced cassette tapes some of you students may have not they were
students may have not they were
students may have not they were wonderful
wonderful
wonderful I had a few I think they but to get from
I had a few I think they but to get from
I had a few I think they but to get from song like number two
song like number two
song like number two – like song number 12 get it fast
– like song number 12 get it fast
– like song number 12 get it fast forward right there was no like select
forward right there was no like select
forward right there was no like select to the next song at least in my cars and
to the next song at least in my cars and
to the next song at least in my cars and various Walkmans and so when CDs came
various Walkmans and so when CDs came
various Walkmans and so when CDs came along it was glorious right you could
along it was glorious right you could
along it was glorious right you could you could flip to the right song that
you could flip to the right song that
you could flip to the right song that was your song that was your favorite
was your song that was your favorite
was your song that was your favorite song and then you know experience it it
song and then you know experience it it
song and then you know experience it it was like 12 songs 16 songs but when CDs
was like 12 songs 16 songs but when CDs
was like 12 songs 16 songs but when CDs became like mp3 CDs all of a sudden you
became like mp3 CDs all of a sudden you
became like mp3 CDs all of a sudden you had 200 songs you know on the CD and I
had 200 songs you know on the CD and I
had 200 songs you know on the CD and I remember sitting in cars and you know
remember sitting in cars and you know
remember sitting in cars and you know his radio that I might have installed
his radio that I might have installed
his radio that I might have installed and this mp3 CD player was great but
and this mp3 CD player was great but
and this mp3 CD player was great but then like to get to song number 150
then like to get to song number 150
then like to get to song number 150 you’re just like I think which one was
you’re just like I think which one was
you’re just like I think which one was it 142 anyway so it’s it’s silly but the
it 142 anyway so it’s it’s silly but the
it 142 anyway so it’s it’s silly but the with technology as technology change the
with technology as technology change the
with technology as technology change the interaction also had to be reassessed so
interaction also had to be reassessed so
interaction also had to be reassessed so there’s companies out there that did
there’s companies out there that did
there’s companies out there that did this really well and instead of having a
this really well and instead of having a
this really well and instead of having a linear button-pushing process from song
linear button-pushing process from song
linear button-pushing process from song number one 150 going through all of them
number one 150 going through all of them
number one 150 going through all of them some companies took to it in a circular
some companies took to it in a circular
some companies took to it in a circular way right so you may recognize this
way right so you may recognize this
way right so you may recognize this device but it’s a different kind of an
device but it’s a different kind of an
device but it’s a different kind of an interaction that allows you to easily
interaction that allows you to easily
interaction that allows you to easily navigate through thousands of songs like
navigate through thousands of songs like
navigate through thousands of songs like all of your library of songs in your
all of your library of songs in your
all of your library of songs in your hand
hand
hand it revolutionized the music industry and
it revolutionized the music industry and
it revolutionized the music industry and our mobile devices through the different
our mobile devices through the different
our mobile devices through the different type of interaction just one of the
type of interaction just one of the
type of interaction just one of the other techniques that we use is called
other techniques that we use is called
other techniques that we use is called contextual increase and a professor my
contextual increase and a professor my
contextual increase and a professor my name John Kolko originally brought this
name John Kolko originally brought this
name John Kolko originally brought this to my attention and and kind of
to my attention and and kind of
to my attention and and kind of instilled in our in our interaction
instilled in our in our interaction
instilled in our in our interaction design groups and it was pioneered by
design groups and it was pioneered by
design groups and it was pioneered by Hugh Byers and Karen Holtz flat really
Hugh Byers and Karen Holtz flat really
Hugh Byers and Karen Holtz flat really for the digital app and not apps but it
for the digital app and not apps but it
for the digital app and not apps but it was it was computer interface industry
was it was computer interface industry
was it was computer interface industry back when that was becoming a big deal
back when that was becoming a big deal
back when that was becoming a big deal we the idea was to basically go out into
we the idea was to basically go out into
we the idea was to basically go out into context and study the people you’re
context and study the people you’re
context and study the people you’re trying to design things for in the
trying to design things for in the
trying to design things for in the context that they’re using the objects
context that they’re using the objects
context that they’re using the objects and systems so that you can really
and systems so that you can really
and systems so that you can really understand what it is that’s affecting
understand what it is that’s affecting
understand what it is that’s affecting all the variables that might be in any
all the variables that might be in any
all the variables that might be in any given system and for me it’s it’s one of
given system and for me it’s it’s one of
given system and for me it’s it’s one of the most critical things because that’s
the most critical things because that’s
the most critical things because that’s where the nuggets come from you start to
where the nuggets come from you start to
where the nuggets come from you start to realize that you know crutches they
realize that you know crutches they
realize that you know crutches they don’t work really well on ice you know
don’t work really well on ice you know
don’t work really well on ice you know if you watch somebody walk at the zoo on
if you watch somebody walk at the zoo on
if you watch somebody walk at the zoo on crutches it’s pretty rare because it’s a
crutches it’s pretty rare because it’s a
crutches it’s pretty rare because it’s a pretty long distance and it’s painful
pretty long distance and it’s painful
pretty long distance and it’s painful right it it just doesn’t happen
right it it just doesn’t happen
right it it just doesn’t happen but if you if you do watch somebody it’s
but if you if you do watch somebody it’s
but if you if you do watch somebody it’s it’s you start to understand the pain
it’s you start to understand the pain
it’s you start to understand the pain that they’re going through and you can
that they’re going through and you can
that they’re going through and you can you know conduct ethnographies and
you know conduct ethnographies and
you know conduct ethnographies and whatnot to empathize with them to solve
whatnot to empathize with them to solve
whatnot to empathize with them to solve these problems to find nuggets to focus
these problems to find nuggets to focus
these problems to find nuggets to focus on create solutions for so this one’s
on create solutions for so this one’s
on create solutions for so this one’s probably the most important of all the
probably the most important of all the
probably the most important of all the different things that we talk about
different things that we talk about
different things that we talk about today but don’t be afraid to fail and
today but don’t be afraid to fail and
today but don’t be afraid to fail and this is a really good example of one of
this is a really good example of one of
this is a really good example of one of the times where I my may be intentional
the times where I my may be intentional
the times where I my may be intentional naivety didn’t work out but it was a
naivety didn’t work out but it was a
naivety didn’t work out but it was a great learning experience nonetheless so
great learning experience nonetheless so
great learning experience nonetheless so you know Kansas City sometimes we have
you know Kansas City sometimes we have
you know Kansas City sometimes we have snow here and we I don’t necessarily
snow here and we I don’t necessarily
snow here and we I don’t necessarily like shoveling snow all the time it’s
like shoveling snow all the time it’s
like shoveling snow all the time it’s fun sometimes but I decided in this
fun sometimes but I decided in this
fun sometimes but I decided in this instance to try to create a plow that
instance to try to create a plow that
instance to try to create a plow that would work on any type of car that has a
would work on any type of car that has a
would work on any type of car that has a rack on the back right you could just
rack on the back right you could just
rack on the back right you could just hook it on and push the go pedal and you
hook it on and push the go pedal and you
hook it on and push the go pedal and you would you would plow your driveway in
would you would plow your driveway in
would you would plow your driveway in like seconds right back up to your
like seconds right back up to your
like seconds right back up to your garage door I put the plow down and
garage door I put the plow down and
garage door I put the plow down and scoop out your driveway so
scoop out your driveway so
scoop out your driveway so well I built one and took a couple hours
well I built one and took a couple hours
well I built one and took a couple hours not a big deal but the you know my
not a big deal but the you know my
not a big deal but the you know my father-in-law was gracious enough to be
father-in-law was gracious enough to be
father-in-law was gracious enough to be at the back end of this system trying to
at the back end of this system trying to
at the back end of this system trying to hold on to it and we you know we started
hold on to it and we you know we started
hold on to it and we you know we started pulling the snow and what happened was
pulling the snow and what happened was
pulling the snow and what happened was the plow just like hopped up in the air
the plow just like hopped up in the air
the plow just like hopped up in the air right and it rode on top of the snow so
right and it rode on top of the snow so
right and it rode on top of the snow so he like you know got on top of the thing
he like you know got on top of the thing
he like you know got on top of the thing and I’m pulling em he’s trying to
and I’m pulling em he’s trying to
and I’m pulling em he’s trying to balance and I realize I’m like this
balance and I realize I’m like this
balance and I realize I’m like this isn’t working like this is you know like
isn’t working like this is you know like
isn’t working like this is you know like no snow has been plowed here so we kind
no snow has been plowed here so we kind
no snow has been plowed here so we kind of looked at it and I thought for a
of looked at it and I thought for a
of looked at it and I thought for a second I just I realize why snowplows
second I just I realize why snowplows
second I just I realize why snowplows are on the front or on you know attached
are on the front or on you know attached
are on the front or on you know attached to really big heavy things it’s because
to really big heavy things it’s because
to really big heavy things it’s because they and now I know they they pushed
they and now I know they they pushed
they and now I know they they pushed down right and it puts puts the plow
down right and it puts puts the plow
down right and it puts puts the plow close to the ground and keeps it there
close to the ground and keeps it there
close to the ground and keeps it there whereas in this instance it cannot so
whereas in this instance it cannot so
whereas in this instance it cannot so one of the challenges that I took in and
one of the challenges that I took in and
one of the challenges that I took in and did have a success at was reimagining
did have a success at was reimagining
did have a success at was reimagining what the crutch was and a lot of people
what the crutch was and a lot of people
what the crutch was and a lot of people have done things for crutches as we
have done things for crutches as we
have done things for crutches as we talked about earlier puppies for your
talked about earlier puppies for your
talked about earlier puppies for your armpits right so it’s armpits are
armpits right so it’s armpits are
armpits right so it’s armpits are painful and crutches right so why not
painful and crutches right so why not
painful and crutches right so why not put puppies there they’re not really
put puppies there they’re not really
put puppies there they’re not really rethinking the problem the problem is
rethinking the problem the problem is
rethinking the problem the problem is that you’re you know stuffing something
that you’re you know stuffing something
that you’re you know stuffing something into a soft tissue area with axillary
into a soft tissue area with axillary
into a soft tissue area with axillary nerve bundles right so we knew we did
nerve bundles right so we knew we did
nerve bundles right so we knew we did not want to focus on either those red
not want to focus on either those red
not want to focus on either those red areas nothing where your weight had to
areas nothing where your weight had to
areas nothing where your weight had to be supported by your hands nothing where
be supported by your hands nothing where
be supported by your hands nothing where your weight had to be supported by your
your weight had to be supported by your
your weight had to be supported by your armpits just like why I even have that
armpits just like why I even have that
armpits just like why I even have that as an option so we didn’t so we created
as an option so we didn’t so we created
as an option so we didn’t so we created you know hundreds and hundreds of
you know hundreds and hundreds of
you know hundreds and hundreds of hundreds of ideas and eventually came to
hundreds of ideas and eventually came to
hundreds of ideas and eventually came to an idea where it uses your elbows in
an idea where it uses your elbows in
an idea where it uses your elbows in your forearms to support your weight
your forearms to support your weight
your forearms to support your weight like in the picture you can see on the
like in the picture you can see on the
like in the picture you can see on the far right and that allowed us the
far right and that allowed us the
far right and that allowed us the freedom to try to make it to make a
freedom to try to make it to make a
freedom to try to make it to make a crutch that didn’t have the pain that
crutch that didn’t have the pain that
crutch that didn’t have the pain that accelerate crutches had so this is
accelerate crutches had so this is
accelerate crutches had so this is called the MD crutch this is our company
called the MD crutch this is our company
called the MD crutch this is our company and we created this it as I said it
and we created this it as I said it
and we created this it as I said it supports your weight elbows and forearms
supports your weight elbows and forearms
supports your weight elbows and forearms it has a cradle that unlocks to allow
it has a cradle that unlocks to allow
it has a cradle that unlocks to allow you just like context you got to know
you just like context you got to know
you just like context you got to know what people are gonna be doing and they
what people are gonna be doing and they
what people are gonna be doing and they these phones all the time it’s crazy so
these phones all the time it’s crazy so
these phones all the time it’s crazy so like getting to your phone using your
like getting to your phone using your
like getting to your phone using your phone so cradle it unlocks allow you to
phone so cradle it unlocks allow you to
phone so cradle it unlocks allow you to reach up and talk to somebody or you
reach up and talk to somebody or you
reach up and talk to somebody or you know brush your hair out of your face
know brush your hair out of your face
know brush your hair out of your face silly things like that grab a glass off
silly things like that grab a glass off
silly things like that grab a glass off of the off of a shelf and originally we
of the off of a shelf and originally we
of the off of a shelf and originally we designed this thing without an unlocking
designed this thing without an unlocking
designed this thing without an unlocking cradle and you realized very quickly
cradle and you realized very quickly
cradle and you realized very quickly when you start testing it it doesn’t
when you start testing it it doesn’t
when you start testing it it doesn’t work that way like people need to move
work that way like people need to move
work that way like people need to move their arms it’s important so handles
their arms it’s important so handles
their arms it’s important so handles that rotate out of the way for
that rotate out of the way for
that rotate out of the way for hands-free mode so you can shake a hand
hands-free mode so you can shake a hand
hands-free mode so you can shake a hand or open a doorknob feet they’re
or open a doorknob feet they’re
or open a doorknob feet they’re interchangeable for various weather
interchangeable for various weather
interchangeable for various weather conditions like snow and ice so to
conditions like snow and ice so to
conditions like snow and ice so to conclude here’s a quick story from a few
conclude here’s a quick story from a few
conclude here’s a quick story from a few weeks ago where my my son and I he’s
weeks ago where my my son and I he’s
weeks ago where my my son and I he’s three years old he was sitting across
three years old he was sitting across
three years old he was sitting across the counter for me and we were having
the counter for me and we were having
the counter for me and we were having breakfast before he was gonna go to
breakfast before he was gonna go to
breakfast before he was gonna go to school and he was eating his Cheerios
school and he was eating his Cheerios
school and he was eating his Cheerios eyes even my Cheerios and we’re sitting
eyes even my Cheerios and we’re sitting
eyes even my Cheerios and we’re sitting on these stools and we have this
on these stools and we have this
on these stools and we have this wireless speaker over on the counter and
wireless speaker over on the counter and
wireless speaker over on the counter and I thought you know be nice to play a
I thought you know be nice to play a
I thought you know be nice to play a little music and I say hey do you want
little music and I say hey do you want
little music and I say hey do you want to listen to some music and he what the
to listen to some music and he what the
to listen to some music and he what the mouthful of sugar it was like mm-hm and
mouthful of sugar it was like mm-hm and
mouthful of sugar it was like mm-hm and so I said okay all right you stay right
so I said okay all right you stay right
so I said okay all right you stay right there he’s three and he’s notorious for
there he’s three and he’s notorious for
there he’s three and he’s notorious for like falling off of things
like falling off of things
like falling off of things so I said do not move on that stool I’m
so I said do not move on that stool I’m
so I said do not move on that stool I’m gonna go upstairs I’m gonna get my phone
gonna go upstairs I’m gonna get my phone
gonna go upstairs I’m gonna get my phone I’ll be right back and in my head I
I’ll be right back and in my head I
I’ll be right back and in my head I needed to go get my phone so I can make
needed to go get my phone so I can make
needed to go get my phone so I can make sure that Pandora was connected to make
sure that Pandora was connected to make
sure that Pandora was connected to make sure my phone was in range too you know
sure my phone was in range too you know
sure my phone was in range too you know like the Bluetooth was you know paired
like the Bluetooth was you know paired
like the Bluetooth was you know paired all those things that you know as an
all those things that you know as an
all those things that you know as an adult like you have to do to make this
adult like you have to do to make this
adult like you have to do to make this wireless thing work so my son looks up
wireless thing work so my son looks up
wireless thing work so my son looks up at me and he’s like what why do you need
at me and he’s like what why do you need
at me and he’s like what why do you need your phone in his head and then he says
your phone in his head and then he says
your phone in his head and then he says to me
to me
to me dad just push the button and I’m like
dad just push the button and I’m like
dad just push the button and I’m like that’s not gonna work and I’m thinking
that’s not gonna work and I’m thinking
that’s not gonna work and I’m thinking he’s my kid
he’s my kid
he’s my kid so then I start to walk upstairs and I’m
so then I start to walk upstairs and I’m
so then I start to walk upstairs and I’m realizing myself like ah my talk like my
realizing myself like ah my talk like my
realizing myself like ah my talk like my what I’m what I’m talking about is like
what I’m what I’m talking about is like
what I’m what I’m talking about is like intentional naivety like approaching the
intentional naivety like approaching the
intentional naivety like approaching the world that way which he is doing and I’m
world that way which he is doing and I’m
world that way which he is doing and I’m not living it so I go back and I reach
not living it so I go back and I reach
not living it so I go back and I reach over you know and I push the button
over you know and I push the button
over you know and I push the button music plays
I’m thinking this three-year-old is
I’m thinking this three-year-old is smarter than I am which is awesome you
smarter than I am which is awesome you
smarter than I am which is awesome you know it’s like a perfect example I mean
know it’s like a perfect example I mean
know it’s like a perfect example I mean kids do this all the time with
kids do this all the time with
kids do this all the time with technology may amaze their parents so
technology may amaze their parents so
technology may amaze their parents so with that I want to say is you guys go
with that I want to say is you guys go
with that I want to say is you guys go out there and approach these problems
out there and approach these problems
out there and approach these problems push the button
push the button
push the button thank you
thank you
thank you [Applause]
”
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