I love movies my parents are here today and they can back to the fact that ever
and they can back to the fact that ever
and they can back to the fact that ever since I was a kid I was nuts about film
since I was a kid I was nuts about film
since I was a kid I was nuts about film and it is in that spirit that I’m in
and it is in that spirit that I’m in
and it is in that spirit that I’m in going to introduce you to a very good
going to introduce you to a very good
going to introduce you to a very good friend of mine today
friend of mine today
friend of mine today what sizzling or technically the Walt
what sizzling or technically the Walt
what sizzling or technically the Walt Disney Company and it’s dozens of
Disney Company and it’s dozens of
Disney Company and it’s dozens of subsidiaries it is the second biggest
subsidiaries it is the second biggest
subsidiaries it is the second biggest media conglomerates in the world by
media conglomerates in the world by
media conglomerates in the world by revenue it made about fifty five billion
revenue it made about fifty five billion
revenue it made about fifty five billion dollars last year alone in revenue and a
dollars last year alone in revenue and a
dollars last year alone in revenue and a smart net worth stands at about ninety
smart net worth stands at about ninety
smart net worth stands at about ninety six and it is the Walt Disney Company
six and it is the Walt Disney Company
six and it is the Walt Disney Company that gave us these very special ladies
that gave us these very special ladies
that gave us these very special ladies they are the Disney Princesses they are
they are the Disney Princesses they are
they are the Disney Princesses they are an official lineup and some may be
an official lineup and some may be
an official lineup and some may be wondering where these over but I guess
wondering where these over but I guess
wondering where these over but I guess that in just a second I promised you a
that in just a second I promised you a
that in just a second I promised you a talk on power and problems so those are
talk on power and problems so those are
talk on power and problems so those are the betterment power the power of the
the betterment power the power of the
the betterment power the power of the Disney Princesses there are two respects
Disney Princesses there are two respects
Disney Princesses there are two respects in which either you can better measure
in which either you can better measure
in which either you can better measure this that’s revenue and reach and in
this that’s revenue and reach and in
this that’s revenue and reach and in terms of revenue there are two main
terms of revenue there are two main
terms of revenue there are two main sources of that for the Disney
sources of that for the Disney
sources of that for the Disney Princesses the first being films now
Princesses the first being films now
Princesses the first being films now aside from the fact that for us a bit
aside from the fact that for us a bit
aside from the fact that for us a bit early one think of a highest-grossing
early one think of a highest-grossing
early one think of a highest-grossing Disney films the years they came out
Disney films the years they came out
Disney films the years they came out there has also been a number of
there has also been a number of
there has also been a number of live-action remakes both in film and TV
live-action remakes both in film and TV
live-action remakes both in film and TV in the years after but you know what the
in the years after but you know what the
in the years after but you know what the most recent one took it to a whole other
most recent one took it to a whole other
most recent one took it to a whole other level frozen is the highest-grossing
level frozen is the highest-grossing
level frozen is the highest-grossing anime
anime
anime hitfilm ever maintenance it took 1.3
hitfilm ever maintenance it took 1.3
hitfilm ever maintenance it took 1.3 billion dollars at the global box office
billion dollars at the global box office
billion dollars at the global box office and just behind it a few years later mr.
and just behind it a few years later mr.
and just behind it a few years later mr. live-action remake of Beauty and the
live-action remake of Beauty and the
live-action remake of Beauty and the Beast
Beast
Beast starring the beloved Emma Watson that
starring the beloved Emma Watson that
starring the beloved Emma Watson that made 1.2 billion these are incredibly
made 1.2 billion these are incredibly
made 1.2 billion these are incredibly successful films but they’re not the
successful films but they’re not the
successful films but they’re not the most successful aspect of the Disney
most successful aspect of the Disney
most successful aspect of the Disney Princess franchise for that you really
Princess franchise for that you really
Princess franchise for that you really have to look for the merchandise and
have to look for the merchandise and
have to look for the merchandise and when we look at the global merchandise
when we look at the global merchandise
when we look at the global merchandise revenue of 2016 we see a really
revenue of 2016 we see a really
revenue of 2016 we see a really interesting picture now just to put this
interesting picture now just to put this
interesting picture now just to put this in context these are the merchandise
in context these are the merchandise
in context these are the merchandise sources owned by the Walt Disney Company
sources owned by the Walt Disney Company
sources owned by the Walt Disney Company just to give you an idea of how big they
just to give you an idea of how big they
just to give you an idea of how big they are these it’s hot burning merchandise
are these it’s hot burning merchandise
are these it’s hot burning merchandise sources in the entire was these are the
sources in the entire was these are the
sources in the entire was these are the Disney Princess franchise and frozen the
Disney Princess franchise and frozen the
Disney Princess franchise and frozen the film of those final two princesses
film of those final two princesses
film of those final two princesses respectively in one year alone in
respectively in one year alone in
respectively in one year alone in merchandise revenue the Disney Princess
merchandise revenue the Disney Princess
merchandise revenue the Disney Princess franchise makes 2.7 billion dollars
franchise makes 2.7 billion dollars
franchise makes 2.7 billion dollars frozen made 1.6 billion just those two
frozen made 1.6 billion just those two
frozen made 1.6 billion just those two princesses on their own and many have
princesses on their own and many have
princesses on their own and many have speculated and I agree that this is why
speculated and I agree that this is why
speculated and I agree that this is why honor and a so the frozen princesses
honor and a so the frozen princesses
honor and a so the frozen princesses won’t introduce you to the official
won’t introduce you to the official
won’t introduce you to the official Disney Princess like quite frankly they
Disney Princess like quite frankly they
Disney Princess like quite frankly they don’t need to be that those stars
don’t need to be that those stars
don’t need to be that those stars Freaknik and plenty of dollar along
Freaknik and plenty of dollar along
Freaknik and plenty of dollar along their own because they were going to be
their own because they were going to be
their own because they were going to be introduced to line up event Disney never
introduced to line up event Disney never
introduced to line up event Disney never quite dead and this is basically the
quite dead and this is basically the
quite dead and this is basically the reason why but the even more interesting
reason why but the even more interesting
reason why but the even more interesting thing obviously may be provision they
thing obviously may be provision they
thing obviously may be provision they perform very well but if you do consider
perform very well but if you do consider
perform very well but if you do consider the frozen sisters to be part of the
the frozen sisters to be part of the
the frozen sisters to be part of the official wire which basically everyone
official wire which basically everyone
official wire which basically everyone does
does
does then the Disney Princesses are without a
then the Disney Princesses are without a
then the Disney Princesses are without a doubt categorically the most profitable
doubt categorically the most profitable
doubt categorically the most profitable merchandise source in the world in 2016
merchandise source in the world in 2016
merchandise source in the world in 2016 and they remain that today just to put
and they remain that today just to put
and they remain that today just to put that in perspective they made four point
that in perspective they made four point
that in perspective they made four point three billion dollars in one year alone
three billion dollars in one year alone
three billion dollars in one year alone that is over 8% of Disney’s entire 2017
that is over 8% of Disney’s entire 2017
that is over 8% of Disney’s entire 2017 revenue it is four point five percent of
revenue it is four point five percent of
revenue it is four point five percent of entire Park Network they are an
entire Park Network they are an
entire Park Network they are an incredibly powerful tool but just for a
incredibly powerful tool but just for a
incredibly powerful tool but just for a bit of fun let me show you what this
bit of fun let me show you what this
bit of fun let me show you what this merchandise actually looks like
merchandise actually looks like
merchandise actually looks like currently make this much money from
currently make this much money from
currently make this much money from these guys you have obviously the
these guys you have obviously the
these guys you have obviously the classic dolls and they’re numerous
classic dolls and they’re numerous
classic dolls and they’re numerous variations and whatever form they come
variations and whatever form they come
variations and whatever form they come in you have the famous costumes and
in you have the famous costumes and
in you have the famous costumes and pretty much anything else you could
pretty much anything else you could
pretty much anything else you could possibly imagine I’m talking cheddar
possibly imagine I’m talking cheddar
possibly imagine I’m talking cheddar monopoly sets deodorants underwear it’s
monopoly sets deodorants underwear it’s
monopoly sets deodorants underwear it’s all there and love to be left out the
all there and love to be left out the
all there and love to be left out the frozen sisters have their own versions
frozen sisters have their own versions
frozen sisters have their own versions of all of these as well with some even
of all of these as well with some even
of all of these as well with some even more hilarious pieces and products I
more hilarious pieces and products I
more hilarious pieces and products I might favour here are the food products
might favour here are the food products
might favour here are the food products you have like three different types of
you have like three different types of
you have like three different types of cheese turkey sausages satsumas
cheese turkey sausages satsumas
cheese turkey sausages satsumas champagne little immigrants you can put
champagne little immigrants you can put
champagne little immigrants you can put on your toast all with other announces
on your toast all with other announces
on your toast all with other announces spaces just employees window breaks but
spaces just employees window breaks but
spaces just employees window breaks but if they don’t want to remember about
if they don’t want to remember about
if they don’t want to remember about merchandise it’s that it is it’s just a
merchandise it’s that it is it’s just a
merchandise it’s that it is it’s just a measure of profits it’s a measure of
measure of profits it’s a measure of
measure of profits it’s a measure of exposure this start with in our homes
exposure this start with in our homes
exposure this start with in our homes it’s very prominent and particularly
it’s very prominent and particularly
it’s very prominent and particularly young women’s lives and so when I talk
young women’s lives and so when I talk
young women’s lives and so when I talk about the reach of these characters
about the reach of these characters
about the reach of these characters mutter Weis is partly a measure of that
mutter Weis is partly a measure of that
mutter Weis is partly a measure of that but so make it even more permissive even
but so make it even more permissive even
but so make it even more permissive even more tangible put your hand up if you
more tangible put your hand up if you
more tangible put your hand up if you have ever heard or see any of the news
have ever heard or see any of the news
have ever heard or see any of the news no right Cinderella Sleeping Beauty
no right Cinderella Sleeping Beauty
no right Cinderella Sleeping Beauty you’ve seen any of these pictures before
you’ve seen any of these pictures before
you’ve seen any of these pictures before aware of any of these stories know any
aware of any of these stories know any
aware of any of these stories know any of these women hands nice and high have
of these women hands nice and high have
of these women hands nice and high have you ever heard any of those words any of
you ever heard any of those words any of
you ever heard any of those words any of those names take a look around
those names take a look around
those names take a look around is there anyone simply the side someone
is there anyone simply the side someone
is there anyone simply the side someone who doesn’t have a hand up it’s not a
who doesn’t have a hand up it’s not a
who doesn’t have a hand up it’s not a single person in this room who doesn’t
single person in this room who doesn’t
single person in this room who doesn’t know these characters and I would
know these characters and I would
know these characters and I would challenge any of you to find anyone in
challenge any of you to find anyone in
challenge any of you to find anyone in your lives who isn’t aware of them so
your lives who isn’t aware of them so
your lives who isn’t aware of them so having hopefully convinced you just how
having hopefully convinced you just how
having hopefully convinced you just how powerful these characters are I now have
powerful these characters are I now have
powerful these characters are I now have to introduce you to a notorious test
to introduce you to a notorious test
to introduce you to a notorious test together what the problem with we might
together what the problem with we might
together what the problem with we might be it’s called the Bechdel pair you
be it’s called the Bechdel pair you
be it’s called the Bechdel pair you really argue
really argue
really argue analyzing the depiction of women in film
analyzing the depiction of women in film
analyzing the depiction of women in film without mentioning it it’s taken to be a
without mentioning it it’s taken to be a
without mentioning it it’s taken to be a really rudimentary measure of depicting
really rudimentary measure of depicting
really rudimentary measure of depicting women in films and for any uni goers
women in films and for any uni goers
women in films and for any uni goers here like myself don’t worry it’s really
here like myself don’t worry it’s really
here like myself don’t worry it’s really easy to pass this test there are only
easy to pass this test there are only
easy to pass this test there are only three things you have to do do you have
three things you have to do do you have
three things you have to do do you have at least two verbal leaves women who
at least two verbal leaves women who
at least two verbal leaves women who talk to each other about everything
talk to each other about everything
talk to each other about everything other than men that is literally all you
other than men that is literally all you
other than men that is literally all you have to do to pass this test is fulfil
have to do to pass this test is fulfil
have to do to pass this test is fulfil those three practical seems like pretty
those three practical seems like pretty
those three practical seems like pretty obvious right I don’t know if the woman
obvious right I don’t know if the woman
obvious right I don’t know if the woman here he’s ever gone a day in her life
here he’s ever gone a day in her life
here he’s ever gone a day in her life without talking to another woman who has
without talking to another woman who has
without talking to another woman who has a name
a name
a name and speaks about something other men and
and speaks about something other men and
and speaks about something other men and yet when you go to the Bechdel test comm
yet when you go to the Bechdel test comm
yet when you go to the Bechdel test comm where there are over seven and a half
where there are over seven and a half
where there are over seven and a half thousand movies analyzed for these
thousand movies analyzed for these
thousand movies analyzed for these criteria you will find that actually a
criteria you will find that actually a
criteria you will find that actually a startlingly high proportion of them fail
startlingly high proportion of them fail
startlingly high proportion of them fail vector-based 44% to the insights terror
vector-based 44% to the insights terror
vector-based 44% to the insights terror census those go one attack 22 percent of
census those go one attack 22 percent of
census those go one attack 22 percent of them fail to of the test and the
them fail to of the test and the
them fail to of the test and the remaining 10% fail every single test on
remaining 10% fail every single test on
remaining 10% fail every single test on that very very rudimentary yes now
that very very rudimentary yes now
that very very rudimentary yes now although this picture has improved
although this picture has improved
although this picture has improved definitely the pass ray is definitely
definitely the pass ray is definitely
definitely the pass ray is definitely going up the thing I really want you to
going up the thing I really want you to
going up the thing I really want you to take home from the Bechdel test in
take home from the Bechdel test in
take home from the Bechdel test in addition to thinking differently about
addition to thinking differently about
addition to thinking differently about some of your make favorite movies maybe
some of your make favorite movies maybe
some of your make favorite movies maybe is that it makes us pay attention to
is that it makes us pay attention to
is that it makes us pay attention to what is seen and what is hurt in a film
what is seen and what is hurt in a film
what is seen and what is hurt in a film who is seen who is heard unless I want
who is seen who is heard unless I want
who is seen who is heard unless I want to use to structure the discussion I’m
to use to structure the discussion I’m
to use to structure the discussion I’m going to give on the Disney Princess
going to give on the Disney Princess
going to give on the Disney Princess films because in all of those respects
films because in all of those respects
films because in all of those respects they have undeniably
they have undeniably
they have undeniably improving as the years are right the
improving as the years are right the
improving as the years are right the narratives that these incredibly
narratives that these incredibly
narratives that these incredibly powerful heroines engage in have been
powerful heroines engage in have been
powerful heroines engage in have been getting a little aggressive
getting a little aggressive
getting a little aggressive you’ve been seeing them take charge of
you’ve been seeing them take charge of
you’ve been seeing them take charge of their lives more right from Snow White’s
their lives more right from Snow White’s
their lives more right from Snow White’s and the Sleeping Beauty who just laid in
and the Sleeping Beauty who just laid in
and the Sleeping Beauty who just laid in Mobile waiting to be saved up to Merida
Mobile waiting to be saved up to Merida
Mobile waiting to be saved up to Merida honor and Elsa who saved their people
honor and Elsa who saved their people
honor and Elsa who saved their people fights and defender that they love but
fights and defender that they love but
fights and defender that they love but what are the remaining needful knives
what are the remaining needful knives
what are the remaining needful knives well let’s think back to the Bechdel
well let’s think back to the Bechdel
well let’s think back to the Bechdel test let’s think about what we hear in
test let’s think about what we hear in
test let’s think about what we hear in these cells I’m gonna be talking about a
these cells I’m gonna be talking about a
these cells I’m gonna be talking about a really interesting piece of
really interesting piece of
really interesting piece of sociolinguistics analysis by two really
sociolinguistics analysis by two really
sociolinguistics analysis by two really cool linguistic important Eisenhower who
cool linguistic important Eisenhower who
cool linguistic important Eisenhower who extracted and digitally analyzed all of
extracted and digitally analyzed all of
extracted and digitally analyzed all of the audio from the Disney Princess films
the audio from the Disney Princess films
the audio from the Disney Princess films and this is some of the information
and this is some of the information
and this is some of the information advanced if you look at the percentage
advanced if you look at the percentage
advanced if you look at the percentage of male female speaking roles in these
of male female speaking roles in these
of male female speaking roles in these films which are almost exclusively led
films which are almost exclusively led
films which are almost exclusively led by women there are always more male
by women there are always more male
by women there are always more male speaking roles and female with one
speaking roles and female with one
speaking roles and female with one exception now the lowest is obviously
exception now the lowest is obviously
exception now the lowest is obviously Aladdin but as the name kind of gives
Aladdin but as the name kind of gives
Aladdin but as the name kind of gives you a hint you’re like well that’s the
you a hint you’re like well that’s the
you a hint you’re like well that’s the one that’s led by male star allowed of
one that’s led by male star allowed of
one that’s led by male star allowed of himself so we’ll just we’ll brush that
himself so we’ll just we’ll brush that
himself so we’ll just we’ll brush that off actually the highest performing at
off actually the highest performing at
off actually the highest performing at Cinderella the only one to achieve
Cinderella the only one to achieve
Cinderella the only one to achieve parity between male and female speakers
parity between male and female speakers
parity between male and female speakers and all the rest of them have fewer
and all the rest of them have fewer
and all the rest of them have fewer female speaking roles of man but why do
female speaking roles of man but why do
female speaking roles of man but why do you say as you have said these are still
you say as you have said these are still
you say as you have said these are still possessed by women presumably the female
possessed by women presumably the female
possessed by women presumably the female characters speak way more than all of
characters speak way more than all of
characters speak way more than all of the smaller ones and so if you look at
the smaller ones and so if you look at
the smaller ones and so if you look at the percentage of lines soakin not the
the percentage of lines soakin not the
the percentage of lines soakin not the dispenser percentage of speaking roles
dispenser percentage of speaking roles
dispenser percentage of speaking roles you’d be a real different picture maybe
you’d be a real different picture maybe
you’d be a real different picture maybe not so much of a different picture as
not so much of a different picture as
not so much of a different picture as you can see on average men still talk
you can see on average men still talk
you can see on average men still talk three times more than women in these
three times more than women in these
three times more than women in these films even though they’re led by females
films even though they’re led by females
films even though they’re led by females is the lowest sister the ladder but
is the lowest sister the ladder but
is the lowest sister the ladder but we’ve made a peace with that the start
we’ve made a peace with that the start
we’ve made a peace with that the start of the drop actually comes with a little
of the drop actually comes with a little
of the drop actually comes with a little moment before that there were equal or
moment before that there were equal or
moment before that there were equal or greater number of female sloping lines
greater number of female sloping lines
greater number of female sloping lines in films for those of you familiar with
in films for those of you familiar with
in films for those of you familiar with the storyline of the Little Mermaid’s
the storyline of the Little Mermaid’s
the storyline of the Little Mermaid’s you might think well Ariel loses her
you might think well Ariel loses her
you might think well Ariel loses her voice right at the start
voice right at the start
voice right at the start sorry she gives up her voice right as
sorry she gives up her voice right as
sorry she gives up her voice right as the star I’ll brush over the question
the star I’ll brush over the question
the star I’ll brush over the question allottee of that so maybe that’s why
allottee of that so maybe that’s why
allottee of that so maybe that’s why there are so many fewer female sleeping
there are so many fewer female sleeping
there are so many fewer female sleeping lines in that film but as you can see
lines in that film but as you can see
lines in that film but as you can see that trend continues on and it’s not
that trend continues on and it’s not
that trend continues on and it’s not until very recently that it gets better
until very recently that it gets better
until very recently that it gets better and actually the reason why Fortin
and actually the reason why Fortin
and actually the reason why Fortin eisenhower think this drop happens it’s
eisenhower think this drop happens it’s
eisenhower think this drop happens it’s because it was at this time that the
because it was at this time that the
because it was at this time that the Disney Princess movies entered their
Disney Princess movies entered their
Disney Princess movies entered their release on air as its so called really
release on air as its so called really
release on air as its so called really influenced by the popularity of Broadway
influenced by the popularity of Broadway
influenced by the popularity of Broadway musicals that have this big ensemble
musicals that have this big ensemble
musicals that have this big ensemble casts that triple groups and movies
casts that triple groups and movies
casts that triple groups and movies where they class size huge increase and
where they class size huge increase and
where they class size huge increase and as it did the genuine of points increase
as it did the genuine of points increase
as it did the genuine of points increase to because when they added a shopkeeper
to because when they added a shopkeeper
to because when they added a shopkeeper or a librarian or an inventor it was
or a librarian or an inventor it was
or a librarian or an inventor it was male by default
male by default
male by default male was the norm all of the sidekicks a
male was the norm all of the sidekicks a
male was the norm all of the sidekicks a notoriously male and that means that
notoriously male and that means that
notoriously male and that means that even when you get up to the most recent
even when you get up to the most recent
even when you get up to the most recent film the first one to have not one but
film the first one to have not one but
film the first one to have not one but two female leads it still only has 41
two female leads it still only has 41
two female leads it still only has 41 percent of its line spoken by women and
percent of its line spoken by women and
percent of its line spoken by women and also what you might think but these
also what you might think but these
also what you might think but these girls are watched by very young very
girls are watched by very young very
girls are watched by very young very impressionable young people myself the
impressionable young people myself the
impressionable young people myself the Clinton and what happens when you don’t
Clinton and what happens when you don’t
Clinton and what happens when you don’t have nearly as many women opening their
have nearly as many women opening their
have nearly as many women opening their mouths as men you later the impression
mouths as men you later the impression
mouths as men you later the impression clean our speech isn’t as common this
clean our speech isn’t as common this
clean our speech isn’t as common this assignment isn’t as important as male
assignment isn’t as important as male
assignment isn’t as important as male speech and in a while what we’re trying
speech and in a while what we’re trying
speech and in a while what we’re trying to get rid of it’s beep up more at work
to get rid of it’s beep up more at work
to get rid of it’s beep up more at work to open their mouths and meetings to
to open their mouths and meetings to
to open their mouths and meetings to have a voice this is definitely
have a voice this is definitely
have a voice this is definitely problematic in fact the best-performing
problematic in fact the best-performing
problematic in fact the best-performing film is another very recent one brave I
film is another very recent one brave I
film is another very recent one brave I don’t want you to remember it because
don’t want you to remember it because
don’t want you to remember it because I’m going to come back to it in just a
I’m going to come back to it in just a
I’m going to come back to it in just a second for now let’s get on to the
second for now let’s get on to the
second for now let’s get on to the second part of the program here we’re
second part of the program here we’re
second part of the program here we’re now asked what is the theme okay so we
now asked what is the theme okay so we
now asked what is the theme okay so we ran into something kind of funny and
ran into something kind of funny and
ran into something kind of funny and definitely cute called the baby-faced
definitely cute called the baby-faced
definitely cute called the baby-faced overgeneralization effects and what this
overgeneralization effects and what this
overgeneralization effects and what this is it’s a phenomena tend to perceive
is it’s a phenomena tend to perceive
is it’s a phenomena tend to perceive those who have childlike facial features
those who have childlike facial features
those who have childlike facial features as having childlike tricks and we treat
as having childlike tricks and we treat
as having childlike tricks and we treat them accordingly you don’t need to look
them accordingly you don’t need to look
them accordingly you don’t need to look at a baby to understand what these
at a baby to understand what these
at a baby to understand what these traits might be you have the large
traits might be you have the large
traits might be you have the large whites their eyes the high eyebrows the
whites their eyes the high eyebrows the
whites their eyes the high eyebrows the really big forehead the shrunken nose
really big forehead the shrunken nose
really big forehead the shrunken nose the traffic show
moving large mites their eyes high
moving large mites their eyes high eyebrows big forehead within those
eyebrows big forehead within those
eyebrows big forehead within those drunken show oh yeah sorry
drunken show oh yeah sorry
drunken show oh yeah sorry if everything the one of the Disney
if everything the one of the Disney
if everything the one of the Disney Princesses right he’s supposedly strong
Princesses right he’s supposedly strong
Princesses right he’s supposedly strong unique characters that all look like
unique characters that all look like
unique characters that all look like babies once you feel it you can’t unsee
babies once you feel it you can’t unsee
babies once you feel it you can’t unsee it I promise and although you might
it I promise and although you might
it I promise and although you might think there hasn’t been a lot of work
think there hasn’t been a lot of work
think there hasn’t been a lot of work done on it there was a lot of work on
done on it there was a lot of work on
done on it there was a lot of work on the line analysis support tonight and
the line analysis support tonight and
the line analysis support tonight and holidays there has been a lot of
holidays there has been a lot of
holidays there has been a lot of research done on the baby phases over
research done on the baby phases over
research done on the baby phases over generalization effects so what are these
generalization effects so what are these
generalization effects so what are these sweets that we associate with people
sweets that we associate with people
sweets that we associate with people with more babies features well weakness
with more babies features well weakness
with more babies features well weakness submissiveness lack of intellectual
submissiveness lack of intellectual
submissiveness lack of intellectual students I know you might think you know
students I know you might think you know
students I know you might think you know what these are actually all pretty
what these are actually all pretty
what these are actually all pretty appropriate rates to associate with
appropriate rates to associate with
appropriate rates to associate with babies like it’s understandable that we
babies like it’s understandable that we
babies like it’s understandable that we instinctively correlate those traits
instinctively correlate those traits
instinctively correlate those traits with those facial features because
with those facial features because
with those facial features because that’s what babies are like right yeah
that’s what babies are like right yeah
that’s what babies are like right yeah it’s even fine for some of the early
it’s even fine for some of the early
it’s even fine for some of the early Princesses but the more you go on
Princesses but the more you go on
Princesses but the more you go on through the lineup the more you realize
through the lineup the more you realize
through the lineup the more you realize that actually these are really
that actually these are really
that actually these are really inappropriate characteristics for a lot
inappropriate characteristics for a lot
inappropriate characteristics for a lot of these characters Elsa isn’t within a
of these characters Elsa isn’t within a
of these characters Elsa isn’t within a million miles of any one of them so why
million miles of any one of them so why
million miles of any one of them so why is it that the veil looks like babies so
is it that the veil looks like babies so
is it that the veil looks like babies so no and just I like you the absurdity of
no and just I like you the absurdity of
no and just I like you the absurdity of some of these proportions rebecca
some of these proportions rebecca
some of these proportions rebecca Haley’s notes so even though the
Haley’s notes so even though the
Haley’s notes so even though the narratives the most of the recent
narratives the most of the recent
narratives the most of the recent princesses are and have improved their
princesses are and have improved their
princesses are and have improved their eyes are still bigger than their wrists
eyes are still bigger than their wrists
eyes are still bigger than their wrists it’s an yeah it’s true our analysis eyes
it’s an yeah it’s true our analysis eyes
it’s an yeah it’s true our analysis eyes are bigger than numerous but you know
are bigger than numerous but you know
are bigger than numerous but you know what they don’t like
what they don’t like
what they don’t like there are every single princess had eyes
there are every single princess had eyes
there are every single princess had eyes almost white speaker Flores it’s an
almost white speaker Flores it’s an
almost white speaker Flores it’s an absurd proportion and a similarly absurd
absurd proportion and a similarly absurd
absurd proportion and a similarly absurd one is our very popular movement the
one is our very popular movement the
one is our very popular movement the waist-to-hip ratio now a larger ratio
waist-to-hip ratio now a larger ratio
waist-to-hip ratio now a larger ratio means a larger difference between
means a larger difference between
means a larger difference between someone’s waist circumference in their
someone’s waist circumference in their
someone’s waist circumference in their hip circumference and for any woman or
hip circumference and for any woman or
hip circumference and for any woman or man in the US you will know that often
man in the US you will know that often
man in the US you will know that often that’s not a very big difference right
that’s not a very big difference right
that’s not a very big difference right unless you’re Kim K I suppose but Lauren
unless you’re Kim K I suppose but Lauren
unless you’re Kim K I suppose but Lauren Bronx Kylie acid some of the Disney
Bronx Kylie acid some of the Disney
Bronx Kylie acid some of the Disney Princess Sophia stories to show us just
Princess Sophia stories to show us just
Princess Sophia stories to show us just how these girls that look with real ways
how these girls that look with real ways
how these girls that look with real ways how it makes realize how absolutely
how it makes realize how absolutely
how it makes realize how absolutely absurd some of the original proportions
absurd some of the original proportions
absurd some of the original proportions are look at Jasmine the way she’s about
are look at Jasmine the way she’s about
are look at Jasmine the way she’s about this Rick of her I thought over it’s
this Rick of her I thought over it’s
this Rick of her I thought over it’s absolutely insane and this isn’t just an
absolutely insane and this isn’t just an
absolutely insane and this isn’t just an artifact of when you transform something
artifact of when you transform something
artifact of when you transform something into a class uniform because as we saw
into a class uniform because as we saw
into a class uniform because as we saw in 2015 when Linda James say the
in 2015 when Linda James say the
in 2015 when Linda James say the live-action remake of Cinderella she had
live-action remake of Cinderella she had
live-action remake of Cinderella she had an absolute minister waist there was a
an absolute minister waist there was a
an absolute minister waist there was a lot of journalists and social media
lot of journalists and social media
lot of journalists and social media commentary people would freak out they
commentary people would freak out they
commentary people would freak out they criticize there there was talk of the
criticize there there was talk of the
criticize there there was talk of the courses confirmed Photoshop denied it
courses confirmed Photoshop denied it
courses confirmed Photoshop denied it wasn’t this just two years later when
wasn’t this just two years later when
wasn’t this just two years later when Emma Watson was in the live-action
Emma Watson was in the live-action
Emma Watson was in the live-action remake of beauty in the piece there was
remake of beauty in the piece there was
remake of beauty in the piece there was no constrictive posits and there was
no constrictive posits and there was
no constrictive posits and there was definitely no corset and no Photoshop in
definitely no corset and no Photoshop in
definitely no corset and no Photoshop in real life she has very similar
real life she has very similar
real life she has very similar proportions to Lily James and she
proportions to Lily James and she
proportions to Lily James and she appeared just that way in the films and
appeared just that way in the films and
appeared just that way in the films and you know what she was described as
you know what she was described as
you know what she was described as having reinvented the Disney Princesses
having reinvented the Disney Princesses
having reinvented the Disney Princesses having brought them into the modern age
having brought them into the modern age
having brought them into the modern age thank God Thank You Emma thankfully we
thank God Thank You Emma thankfully we
thank God Thank You Emma thankfully we can question the violence and the people
can question the violence and the people
can question the violence and the people who listens to the commentary from the
who listens to the commentary from the
who listens to the commentary from the Cinderella felt and thought you know
Cinderella felt and thought you know
Cinderella felt and thought you know what we’re going to do something a bit
what we’re going to do something a bit
what we’re going to do something a bit better now there was actually one of the
better now there was actually one of the
better now there was actually one of the cartoon character princesses but also
cartoon character princesses but also
cartoon character princesses but also have really realistic proportions but
have really realistic proportions but
have really realistic proportions but she ran into her own problem this is
she ran into her own problem this is
she ran into her own problem this is Merida the lead character of grapes the
Merida the lead character of grapes the
Merida the lead character of grapes the film I’ve lied to you earlier
film I’ve lied to you earlier
film I’ve lied to you earlier a really great Center to female spoken
a really great Center to female spoken
a really great Center to female spoken lights this is how she appears in the
lights this is how she appears in the
lights this is how she appears in the film as amazed by Walt Disney Pictures
film as amazed by Walt Disney Pictures
film as amazed by Walt Disney Pictures this is how she appears in merchandise
this is how she appears in merchandise
this is how she appears in merchandise as sold in the Walt Disney Store she’s
as sold in the Walt Disney Store she’s
as sold in the Walt Disney Store she’s had something to put on she’s got some
had something to put on she’s got some
had something to put on she’s got some hair extensions in her dress hissing and
hair extensions in her dress hissing and
hair extensions in her dress hissing and transform into a slinky off-the-shoulder
transform into a slinky off-the-shoulder
transform into a slinky off-the-shoulder number her wasted almost halves
number her wasted almost halves
number her wasted almost halves like practical utility belt has become a
like practical utility belt has become a
like practical utility belt has become a source of sash she’s completely lost her
source of sash she’s completely lost her
source of sash she’s completely lost her go I’m just sharing things like stuff
go I’m just sharing things like stuff
go I’m just sharing things like stuff and to anyone with eyes you can see that
and to anyone with eyes you can see that
and to anyone with eyes you can see that these two pictures even without knowing
these two pictures even without knowing
these two pictures even without knowing what the characters stand for or
what the characters stand for or
what the characters stand for or represent some very different things
represent some very different things
represent some very different things Merida is brave feisty
Merida is brave feisty
Merida is brave feisty strong talented Scottish princess
that does not convey those sadness to me
that does not convey those sadness to me and to know our eight digits to the
and to know our eight digits to the
and to know our eight digits to the co-director of the film either she was
co-director of the film either she was
co-director of the film either she was appalled at what Disney marketing had
appalled at what Disney marketing had
appalled at what Disney marketing had done to this character Mickey the sexy
done to this character Mickey the sexy
done to this character Mickey the sexy and skinny and she won’t appoint Sal
and skinny and she won’t appoint Sal
and skinny and she won’t appoint Sal that it reflects a really narrow mind
that it reflects a really narrow mind
that it reflects a really narrow mind view of what’s gonna make money
view of what’s gonna make money
view of what’s gonna make money clearly Disney marketing didn’t think
clearly Disney marketing didn’t think
clearly Disney marketing didn’t think that the real Merida was marketable but
that the real Merida was marketable but
that the real Merida was marketable but this princess eyes version of her would
this princess eyes version of her would
this princess eyes version of her would and she’s not alike think of if you will
and she’s not alike think of if you will
and she’s not alike think of if you will an adventurous reader and a courageous
an adventurous reader and a courageous
an adventurous reader and a courageous warrior Disney has created such
warrior Disney has created such
warrior Disney has created such princesses Florence
princesses Florence
princesses Florence thank the Lord Belle and Rulon
thank the Lord Belle and Rulon
thank the Lord Belle and Rulon respectively now this is how they appear
respectively now this is how they appear
respectively now this is how they appear in the films when they’re in these modes
in the films when they’re in these modes
in the films when they’re in these modes Rita
Rita
Rita warrior but they also appear in the
warrior but they also appear in the
warrior but they also appear in the films in very different modes Belle as
films in very different modes Belle as
films in very different modes Belle as their glamorized hostage Mulan as a
their glamorized hostage Mulan as a
their glamorized hostage Mulan as a matchmaker reject who doesn’t feel like
matchmaker reject who doesn’t feel like
matchmaker reject who doesn’t feel like she’s going to get a husband and a clear
she’s going to get a husband and a clear
she’s going to get a husband and a clear she don’t really like to wear makeup now
she don’t really like to wear makeup now
she don’t really like to wear makeup now which of these versions do you think
which of these versions do you think
which of these versions do you think Disney marketing chose to put into dog
Disney marketing chose to put into dog
Disney marketing chose to put into dog form when they were selling these
form when they were selling these
form when they were selling these characters this is what you get
characters this is what you get
characters this is what you get installs when you try and buy a barrier
installs when you try and buy a barrier
installs when you try and buy a barrier dog or in lieu lands all for your little
dog or in lieu lands all for your little
dog or in lieu lands all for your little girl who wants to grow up to be just
girl who wants to grow up to be just
girl who wants to grow up to be just like her it seems as Elizabeth cults
like her it seems as Elizabeth cults
like her it seems as Elizabeth cults rightly points out that for Disney
rightly points out that for Disney
rightly points out that for Disney marketing personality is secondary to
marketing personality is secondary to
marketing personality is secondary to appearance just let us think in what you
appearance just let us think in what you
appearance just let us think in what you look like is more important than who you
look like is more important than who you
look like is more important than who you are and nowadays they’re very much
are and nowadays they’re very much
are and nowadays they’re very much trying to push against that kind of
trying to push against that kind of
trying to push against that kind of message right and I must say – I said to
message right and I must say – I said to
message right and I must say – I said to a group of yarns but as a number of
a group of yarns but as a number of
a group of yarns but as a number of years ago people are going to tell you
years ago people are going to tell you
years ago people are going to tell you that your principles will cost you
that your principles will cost you
that your principles will cost you believing that women should look like
believing that women should look like
believing that women should look like real people
real people
real people and not like cartoons it’s gonna cost
and not like cartoons it’s gonna cost
and not like cartoons it’s gonna cost you you’re not going to be able to sell
you you’re not going to be able to sell
you you’re not going to be able to sell that well if something is priceless like
that well if something is priceless like
that well if something is priceless like your principles should be figure out how
your principles should be figure out how
your principles should be figure out how to make it earn what it deserves not
to make it earn what it deserves not
to make it earn what it deserves not cost what it doesn’t just to drive home
cost what it doesn’t just to drive home
cost what it doesn’t just to drive home the personal resonance of this whole
the personal resonance of this whole
the personal resonance of this whole personalities and more less important
personalities and more less important
personalities and more less important memory seven years ago the Guardian came
memory seven years ago the Guardian came
memory seven years ago the Guardian came out with an article entitled was our
out with an article entitled was our
out with an article entitled was our promises young apprentice victory down
promises young apprentice victory down
promises young apprentice victory down to her dress I’d won a national
to her dress I’d won a national
to her dress I’d won a national televised competitive business show the
televised competitive business show the
televised competitive business show the first another year at won a BAFTA and a
first another year at won a BAFTA and a
first another year at won a BAFTA and a well-respected newspaper chose to make
well-respected newspaper chose to make
well-respected newspaper chose to make their only commentary on it’s about what
their only commentary on it’s about what
their only commentary on it’s about what I was wearing in all the boardroom
I was wearing in all the boardroom
I was wearing in all the boardroom scenes never mind my skills they said
scenes never mind my skills they said
scenes never mind my skills they said what people really cared about suicide
what people really cared about suicide
what people really cared about suicide tracks
tracks
tracks apparently it threatens to usurp me of
apparently it threatens to usurp me of
apparently it threatens to usurp me of it and even the Lord Shiva himself felt
it and even the Lord Shiva himself felt
it and even the Lord Shiva himself felt that the only thing worthy of commenting
that the only thing worthy of commenting
that the only thing worthy of commenting on when he tweeted about my victory
on when he tweeted about my victory
on when he tweeted about my victory later but just as it was a deserve to
later but just as it was a deserve to
later but just as it was a deserve to prioritize my parents over my
prioritize my parents over my
prioritize my parents over my personality at that moment it’s absurd
personality at that moment it’s absurd
personality at that moment it’s absurd to do it with the princesses as well as
to do it with the princesses as well as
to do it with the princesses as well as David Trumbull shows in his real life
David Trumbull shows in his real life
David Trumbull shows in his real life princesses photo series where he takes
princesses photo series where he takes
princesses photo series where he takes real-world female heroines and
real-world female heroines and
real-world female heroines and criticizes them
criticizes them
criticizes them you’ve got political activist Malala
you’ve got political activist Malala
you’ve got political activist Malala yousufzai Gloria Steinem Rosa Parks he
yousufzai Gloria Steinem Rosa Parks he
yousufzai Gloria Steinem Rosa Parks he got presidential candidate Hillary
got presidential candidate Hillary
got presidential candidate Hillary Clinton he got scientist Mary Kiran
Clinton he got scientist Mary Kiran
Clinton he got scientist Mary Kiran you’ve got Supreme Court Justice Ruth
you’ve got Supreme Court Justice Ruth
you’ve got Supreme Court Justice Ruth Bader Ginsburg and not that you know max
Bader Ginsburg and not that you know max
Bader Ginsburg and not that you know max from looking at these pictures because
from looking at these pictures because
from looking at these pictures because they’re unrecognizable there is nothing
they’re unrecognizable there is nothing
they’re unrecognizable there is nothing about what those women stand for or what
about what those women stand for or what
about what those women stand for or what their personalities are about that comes
their personalities are about that comes
their personalities are about that comes across in the way they look nothing at
across in the way they look nothing at
across in the way they look nothing at all he was trying to show how necessary
all he was trying to show how necessary
all he was trying to show how necessary it is to paint women with a specific
it is to paint women with a specific
it is to paint women with a specific models a superficial brush and limited
models a superficial brush and limited
models a superficial brush and limited templates is ridiculous
templates is ridiculous
templates is ridiculous those papers there are recognizable he
those papers there are recognizable he
those papers there are recognizable he rightly notes the fiction is the lens
rightly notes the fiction is the lens
rightly notes the fiction is the lens through which young people first
through which young people first
through which young people first perceived role models and if he’s right
perceived role models and if he’s right
perceived role models and if he’s right but I think he is then the Disney
but I think he is then the Disney
but I think he is then the Disney Princesses are an incredibly potent lens
now yes they have improved leaps and
now yes they have improved leaps and bounds in previous years but the reason
bounds in previous years but the reason
bounds in previous years but the reason why I highlight these things they could
why I highlight these things they could
why I highlight these things they could still improve on is because I like
still improve on is because I like
still improve on is because I like millions of people around the world love
millions of people around the world love
millions of people around the world love these characters love these films
these characters love these films
these characters love these films remember their stories so this isn’t
remember their stories so this isn’t
remember their stories so this isn’t really a talk about the power and
really a talk about the power and
really a talk about the power and problem of princesses it’s a talk about
problem of princesses it’s a talk about
problem of princesses it’s a talk about their potential thanks very much
their potential thanks very much
their potential thanks very much [Applause]
”
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