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The poverty of misunderstanding: A Big Issue? | Stephen Robertson | TEDxCourtauldInstitute


hello everyone my name is even Robinson

hello everyone my name is even Robinson oh my gun back okay there we go yes

oh my gun back okay there we go yes

oh my gun back okay there we go yes we’re right fantastic i’m t–exactly the

we’re right fantastic i’m t–exactly the

we’re right fantastic i’m t–exactly the big issue foundation and our job is to

big issue foundation and our job is to

big issue foundation and our job is to help big issue vendors in the business

help big issue vendors in the business

help big issue vendors in the business of changing their lives we help them

of changing their lives we help them

of changing their lives we help them address the issues that brought them to

address the issues that brought them to

address the issues that brought them to us in the first place or of arisen as a

us in the first place or of arisen as a

us in the first place or of arisen as a result of the experiences they are

result of the experiences they are

result of the experiences they are having which are poverty exclusion and

having which are poverty exclusion and

having which are poverty exclusion and generally if you spend your time outside

generally if you spend your time outside

generally if you spend your time outside its dealing with issues related to

its dealing with issues related to

its dealing with issues related to homelessness it’s all about business and

homelessness it’s all about business and

homelessness it’s all about business and my personal connection to business goes

my personal connection to business goes

my personal connection to business goes back many many years in fact I started

back many many years in fact I started

back many many years in fact I started my career for anyone who’s old enough to

my career for anyone who’s old enough to

my career for anyone who’s old enough to remember in our price records which is a

remember in our price records which is a

remember in our price records which is a national music retailer and that was a

national music retailer and that was a

national music retailer and that was a great place to work because she got to

great place to work because she got to

great place to work because she got to play music all day and he got to

play music all day and he got to

play music all day and he got to interact with the public one of the most

interact with the public one of the most

interact with the public one of the most interesting things about interacting

interesting things about interacting

interesting things about interacting with the public is well they hear

with the public is well they hear

with the public is well they hear records they sometimes get the titles

records they sometimes get the titles

records they sometimes get the titles slightly wrong in their minds and some

slightly wrong in their minds and some

slightly wrong in their minds and some of them come and ask you for them so you

of them come and ask you for them so you

of them come and ask you for them so you get things like excuse me mate if you

get things like excuse me mate if you

get things like excuse me mate if you got that one little red Corvette by

got that one little red Corvette by

got that one little red Corvette by Prince have you got Marvin Gaye’s

Prince have you got Marvin Gaye’s

Prince have you got Marvin Gaye’s central heating my old time absolutely

central heating my old time absolutely

central heating my old time absolutely favorite was them song with me have you

favorite was them song with me have you

favorite was them song with me have you got that one free Nelson the Panda say

got that one free Nelson the Panda say

got that one free Nelson the Panda say it’s it’s Mandela actually make no no no

it’s it’s Mandela actually make no no no

it’s it’s Mandela actually make no no no it’s a panda has been been in captivity

it’s a panda has been been in captivity

it’s a panda has been been in captivity for 21 years it’s terrible so when I

for 21 years it’s terrible so when I

for 21 years it’s terrible so when I came out of there I’ve to sort 13 years

came out of there I’ve to sort 13 years

came out of there I’ve to sort 13 years or something some charities were just

or something some charities were just

or something some charities were just connecting to the idea that I’m their

connecting to the idea that I’m their

connecting to the idea that I’m their own income streams weren’t always going

own income streams weren’t always going

own income streams weren’t always going to work in the future and I work for

to work in the future and I work for

to work in the future and I work for Marie Curie Cancer Care for a year who

Marie Curie Cancer Care for a year who

Marie Curie Cancer Care for a year who were primarily reliant on legacy income

were primarily reliant on legacy income

were primarily reliant on legacy income and they realized that sadly the same

and they realized that sadly the same

and they realized that sadly the same amount of people were dying but because

amount of people were dying but because

amount of people were dying but because it was the recession the value of

it was the recession the value of

it was the recession the value of people’s estates were less and so those

people’s estates were less and so those

people’s estates were less and so those organizations that were waking up on how

organizations that were waking up on how

organizations that were waking up on how to kind of run things properly decided

to kind of run things properly decided

to kind of run things properly decided they should employ people with business

they should employ people with business

they should employ people with business skills rather than the old model which

skills rather than the old model which

skills rather than the old model which is if you expressed an interest in

is if you expressed an interest in

is if you expressed an interest in something you were put in charge I think

something you were put in charge I think

something you were put in charge I think we should do some marketing HR sergeant

we should do some marketing HR sergeant

we should do some marketing HR sergeant major so I spent a year working with

major so I spent a year working with

major so I spent a year working with Marie Curie expanding their record

Marie Curie expanding their record

Marie Curie expanding their record stores know their record stores the

stores know their record stores the

stores know their record stores the charity shops lyst I’m losing my place

charity shops lyst I’m losing my place

charity shops lyst I’m losing my place here and then my next connection was I

here and then my next connection was I

here and then my next connection was I bumped into my predecessor at shelter at

bumped into my predecessor at shelter at

bumped into my predecessor at shelter at the toilets of the Children’s Society

the toilets of the Children’s Society

the toilets of the Children’s Society which is a different story altogether

which is a different story altogether

which is a different story altogether but he told me he was retiring and I was

but he told me he was retiring and I was

but he told me he was retiring and I was lucky enough to work the shelter for 13

lucky enough to work the shelter for 13

lucky enough to work the shelter for 13 years and we had a big chain of charity

years and we had a big chain of charity

years and we had a big chain of charity stores we have many many volunteers on

stores we have many many volunteers on

stores we have many many volunteers on one of the things I used to do is go

one of the things I used to do is go

one of the things I used to do is go around say thank you thank you

around say thank you thank you

around say thank you thank you in part thank you for supporting us and

in part thank you for supporting us and

in part thank you for supporting us and you know what is it that actually

you know what is it that actually

you know what is it that actually motivates you and people would always

motivates you and people would always

motivates you and people would always say almost universally it’s because of

say almost universally it’s because of

say almost universally it’s because of the shelters that you rise fantastic now

the shelters that you rise fantastic now

the shelters that you rise fantastic now of course shelter do many many good

of course shelter do many many good

of course shelter do many many good things but one thing they don’t do is

things but one thing they don’t do is

things but one thing they don’t do is actually provide shelters so again this

actually provide shelters so again this

actually provide shelters so again this is people kind of miss connecting with

is people kind of miss connecting with

is people kind of miss connecting with things and you know what someone to do

things and you know what someone to do

things and you know what someone to do now I was approached about the job for

now I was approached about the job for

now I was approached about the job for big issue and I’d always admired it I

big issue and I’d always admired it I

big issue and I’d always admired it I think I’d admired it because the one

think I’d admired it because the one

think I’d admired it because the one thing that the big issue does for people

thing that the big issue does for people

thing that the big issue does for people experiencing poverty and exclusion is

experiencing poverty and exclusion is

experiencing poverty and exclusion is provide them with a job now a little bit

provide them with a job now a little bit

provide them with a job now a little bit of a history lesson the big issue is

of a history lesson the big issue is

of a history lesson the big issue is based on a concept that Gordon roddick

based on a concept that Gordon roddick

based on a concept that Gordon roddick encounter when he was in New York some

encounter when he was in New York some

encounter when he was in New York some 27 or so years ago where he was

27 or so years ago where he was

27 or so years ago where he was overwhelmed by the number of visible

overwhelmed by the number of visible

overwhelmed by the number of visible homeless people on the streets and an

homeless people on the streets and an

homeless people on the streets and an individual came up to him and went to

individual came up to him and went to

individual came up to him and went to sell him a copy of something called

sell him a copy of something called

sell him a copy of something called Street news so rather than asking for

Street news so rather than asking for

Street news so rather than asking for money which everyone else was you know

money which everyone else was you know

money which everyone else was you know buddy can you spare a dime here was an

buddy can you spare a dime here was an

buddy can you spare a dime here was an individual who was seeking to enter into

individual who was seeking to enter into

individual who was seeking to enter into a transaction to a tray Gordon bought a

a transaction to a tray Gordon bought a

a transaction to a tray Gordon bought a paper the individual profited angled and

paper the individual profited angled and

paper the individual profited angled and has something to read now when he came

has something to read now when he came

has something to read now when he came back to the UK together with a knee to

back to the UK together with a knee to

back to the UK together with a knee to his wife they knew John bird founder now

his wife they knew John bird founder now

his wife they knew John bird founder now Lord John bird of Notting Hill no less

Lord John bird of Notting Hill no less

Lord John bird of Notting Hill no less at that time he was a printer but John

at that time he was a printer but John

at that time he was a printer but John had left home without being able to read

had left home without being able to read

had left home without being able to read or write entertained as it Majesty’s

or write entertained as it Majesty’s

or write entertained as it Majesty’s pleasure on a number of occasions in a

pleasure on a number of occasions in a

pleasure on a number of occasions in a general ner do work with a number of

general ner do work with a number of

general ner do work with a number of issues himself and not probably the kind

issues himself and not probably the kind

issues himself and not probably the kind of individual that you might choose to

of individual that you might choose to

of individual that you might choose to invest half a million quid also in

invest half a million quid also in

invest half a million quid also in setting up a big issue magazine but

setting up a big issue magazine but

setting up a big issue magazine but bravely or naively that is exactly what

bravely or naively that is exactly what

bravely or naively that is exactly what Gordon Anita did now the big issue

Gordon Anita did now the big issue

Gordon Anita did now the big issue magazine is always operated on the same

magazine is always operated on the same

magazine is always operated on the same basis the content is written by

basis the content is written by

basis the content is written by professional journalists the circulation

professional journalists the circulation

professional journalists the circulation of the magazine forms the basis of the

of the magazine forms the basis of the

of the magazine forms the basis of the rate card at the moment magazine is

rate card at the moment magazine is

rate card at the moment magazine is circulating something in the region of

circulating something in the region of

circulating something in the region of eighty two thousand copies on average a

eighty two thousand copies on average a

eighty two thousand copies on average a week and that’s about five percent up on

week and that’s about five percent up on

week and that’s about five percent up on the year but that 82,000 is not what big

the year but that 82,000 is not what big

the year but that 82,000 is not what big issues sales the general public the

issues sales the general public the

issues sales the general public the magazine has always been sold

magazine has always been sold

magazine has always been sold exclusively to people experiencing

exclusively to people experiencing

exclusively to people experiencing poverty and the exclusion who offer

poverty and the exclusion who offer

poverty and the exclusion who offer their first five free copies up and

their first five free copies up and

their first five free copies up and running and selling the magazine with

running and selling the magazine with

running and selling the magazine with our own cash it is a business they

our own cash it is a business they

our own cash it is a business they invest money in it themselves the money

invest money in it themselves the money

invest money in it themselves the money they don’t make from the magazines they

they don’t make from the magazines they

they don’t make from the magazines they don’t sell they didn’t

don’t sell they didn’t

don’t sell they didn’t get back and the FB ethos here is a hand

get back and the FB ethos here is a hand

get back and the FB ethos here is a hand up and on a handout so if you imagine

up and on a handout so if you imagine

up and on a handout so if you imagine just for a moment losing the things that

just for a moment losing the things that

just for a moment losing the things that are the most important to you in your

are the most important to you in your

are the most important to you in your lives that might be your friends your

lives that might be your friends your

lives that might be your friends your home you’re very sensor yourself you

home you’re very sensor yourself you

home you’re very sensor yourself you don’t necessarily think I know I’m going

don’t necessarily think I know I’m going

don’t necessarily think I know I’m going to become a business person I’m going to

to become a business person I’m going to

to become a business person I’m going to start my own newsagent without a shop

start my own newsagent without a shop

start my own newsagent without a shop but that’s what big issue vendors do now

but that’s what big issue vendors do now

but that’s what big issue vendors do now the irony here is of course once you put

the irony here is of course once you put

the irony here is of course once you put on a red jacket and you hold up this

on a red jacket and you hold up this

on a red jacket and you hold up this which is a piece of a4 paper with the

which is a piece of a4 paper with the

which is a piece of a4 paper with the words big issue on it suddenly you’re

words big issue on it suddenly you’re

words big issue on it suddenly you’re not an entrepreneur you’re not a

not an entrepreneur you’re not a

not an entrepreneur you’re not a business person you’re a member of the

business person you’re a member of the

business person you’re a member of the homeless community that junk the idol of

homeless community that junk the idol of

homeless community that junk the idol of the feckless the generally worthy of my

the feckless the generally worthy of my

the feckless the generally worthy of my disdain and my job is to challenge you

disdain and my job is to challenge you

disdain and my job is to challenge you to put your money in my homeless hand

to put your money in my homeless hand

to put your money in my homeless hand and buy a newspaper so suddenly I am a

and buy a newspaper so suddenly I am a

and buy a newspaper so suddenly I am a stereotype I’m one of them and it’s a

stereotype I’m one of them and it’s a

stereotype I’m one of them and it’s a really hard job in fact some people will

really hard job in fact some people will

really hard job in fact some people will walk up to our vendors and say yeah get

walk up to our vendors and say yeah get

walk up to our vendors and say yeah get job mate now can you imagine being in

job mate now can you imagine being in

job mate now can you imagine being in your office and someone walks in goes

your office and someone walks in goes

your office and someone walks in goes get job it’s like I’m obvious I’m what

get job it’s like I’m obvious I’m what

get job it’s like I’m obvious I’m what work so it makes it really hard because

work so it makes it really hard because

work so it makes it really hard because actually when people say that to our

actually when people say that to our

actually when people say that to our vendors they’re actually at work already

vendors they’re actually at work already

vendors they’re actually at work already now that job of change is all driven by

now that job of change is all driven by

now that job of change is all driven by people connecting with their customers

people connecting with their customers

people connecting with their customers if I typify a new big issue vendor might

if I typify a new big issue vendor might

if I typify a new big issue vendor might traditionally spend about mmm i’d know

traditionally spend about mmm i’d know

traditionally spend about mmm i’d know 60 minutes to 90 minutes or so is there

60 minutes to 90 minutes or so is there

60 minutes to 90 minutes or so is there time Orizon ahead that’s all you’re

time Orizon ahead that’s all you’re

time Orizon ahead that’s all you’re thinking what am I go do where am I

thinking what am I go do where am I

thinking what am I go do where am I going to sleep how do I get out of the

going to sleep how do I get out of the

going to sleep how do I get out of the rain the idea that I absolutely have to

rain the idea that I absolutely have to

rain the idea that I absolutely have to earn some money and keep it and invest

earn some money and keep it and invest

earn some money and keep it and invest something of myself in that means that I

something of myself in that means that I

something of myself in that means that I start to change myself with the public

start to change myself with the public

start to change myself with the public that I’m interacting with so the

that I’m interacting with so the

that I’m interacting with so the connection on the street between our

connection on the street between our

connection on the street between our vendors and our customers are the things

vendors and our customers are the things

vendors and our customers are the things that begins to change them yes it’s

that begins to change them yes it’s

that begins to change them yes it’s cached but it’s also a social

cached but it’s also a social

cached but it’s also a social interaction and a very very important

interaction and a very very important

interaction and a very very important social interaction this connection

social interaction this connection

social interaction this connection that’s going on street all the time

that’s going on street all the time

that’s going on street all the time around us isn’t something that we can

around us isn’t something that we can

around us isn’t something that we can easily promote ourselves we have to find

easily promote ourselves we have to find

easily promote ourselves we have to find other ways of getting the message out

other ways of getting the message out

other ways of getting the message out and a little while ago we had a

and a little while ago we had a

and a little while ago we had a fantastic volunteer day where we took

fantastic volunteer day where we took

fantastic volunteer day where we took out a number of people from high street

out a number of people from high street

out a number of people from high street bank and

bank and

bank and it was it was a kind of open experience

it was it was a kind of open experience

it was it was a kind of open experience in the sense that we hadn’t really

in the sense that we hadn’t really

in the sense that we hadn’t really planned what was going to happen and the

planned what was going to happen and the

planned what was going to happen and the guy said was look we are high street

guy said was look we are high street

guy said was look we are high street bankers we know the best retail sales

bankers we know the best retail sales

bankers we know the best retail sales skills in the world somebody can come in

skills in the world somebody can come in

skills in the world somebody can come in to get 50 quid and we can sell them a

to get 50 quid and we can sell them a

to get 50 quid and we can sell them a mortgage so we would like to work with

mortgage so we would like to work with

mortgage so we would like to work with your vendors in and around the streets

your vendors in and around the streets

your vendors in and around the streets of Covent Gardens they have the benefit

of Covent Gardens they have the benefit

of Covent Gardens they have the benefit of our experience the benefit of our

of our experience the benefit of our

of our experience the benefit of our sales training and they will be

sales training and they will be

sales training and they will be financially better off at the end of the

financially better off at the end of the

financially better off at the end of the day so I had an interesting conversation

day so I had an interesting conversation

day so I had an interesting conversation with our vendors who wants work with a

with our vendors who wants work with a

with our vendors who wants work with a bunch of bankers I’m not sure what will

bunch of bankers I’m not sure what will

bunch of bankers I’m not sure what will have a go now of course what happened

have a go now of course what happened

have a go now of course what happened when these professional retailers put on

when these professional retailers put on

when these professional retailers put on the bridge akot and held up the piece of

the bridge akot and held up the piece of

the bridge akot and held up the piece of a4 paper suddenly they weren’t high

a4 paper suddenly they weren’t high

a4 paper suddenly they weren’t high street professionals they weren’t retail

street professionals they weren’t retail

street professionals they weren’t retail experts they were members of the

experts they were members of the

experts they were members of the homeless community to junk the idol the

homeless community to junk the idol the

homeless community to junk the idol the feckless and they’re generally worthy of

feckless and they’re generally worthy of

feckless and they’re generally worthy of my disdain and what’s more people

my disdain and what’s more people

my disdain and what’s more people started to ignore them in a way that

started to ignore them in a way that

started to ignore them in a way that they didn’t really expect before

they didn’t really expect before

they didn’t really expect before suddenly people were on the wrong side

suddenly people were on the wrong side

suddenly people were on the wrong side of the mobile phone that red lines on

of the mobile phone that red lines on

of the mobile phone that red lines on the street were really interesting and

the street were really interesting and

the street were really interesting and people had to stare at them as they walk

people had to stare at them as they walk

people had to stare at them as they walk past them if somebody actually got asked

past them if somebody actually got asked

past them if somebody actually got asked to leave a coffee shop they always go to

to leave a coffee shop they always go to

to leave a coffee shop they always go to because the vendor they with wasn’t

because the vendor they with wasn’t

because the vendor they with wasn’t welcome there they were really shocked

welcome there they were really shocked

welcome there they were really shocked it changed minds forever the feedback at

it changed minds forever the feedback at

it changed minds forever the feedback at the end of that session was incredible

the end of that session was incredible

the end of that session was incredible because this will intended connection

because this will intended connection

because this will intended connection and good intense had actually worked in

and good intense had actually worked in

and good intense had actually worked in the reverse the bankers had sales

the reverse the bankers had sales

the reverse the bankers had sales training from people who are homeless

training from people who are homeless

training from people who are homeless and it changed their minds forever and

and it changed their minds forever and

and it changed their minds forever and they went on to tell many many people in

they went on to tell many many people in

they went on to tell many many people in fact we’ve had probably I say about

fact we’ve had probably I say about

fact we’ve had probably I say about three thousand or so people through that

three thousand or so people through that

three thousand or so people through that scheme already so really really

scheme already so really really

scheme already so really really impressive way of working now the other

impressive way of working now the other

impressive way of working now the other challenge that we have in terms of

challenge that we have in terms of

challenge that we have in terms of connection of course is that we’re

connection of course is that we’re

connection of course is that we’re defined by the people that are doing the

defined by the people that are doing the

defined by the people that are doing the job and that’s really important because

job and that’s really important because

job and that’s really important because you see our vendors everywhere there’s

you see our vendors everywhere there’s

you see our vendors everywhere there’s about 1600 or so throughout the UK at

about 1600 or so throughout the UK at

about 1600 or so throughout the UK at the moment there’s about 75 people in

the moment there’s about 75 people in

the moment there’s about 75 people in magazine and 25 of us in the charity

magazine and 25 of us in the charity

magazine and 25 of us in the charity we’re really small and we are defined

we’re really small and we are defined

we’re really small and we are defined uniquely by the work that’s going on on

uniquely by the work that’s going on on

uniquely by the work that’s going on on the street you can be stood in a

the street you can be stood in a

the street you can be stood in a supermarket q next at marie curie cancer

supermarket q next at marie curie cancer

supermarket q next at marie curie cancer care nurse and you wouldn’t know because

care nurse and you wouldn’t know because

care nurse and you wouldn’t know because they’re not wearing a uniform but how

they’re not wearing a uniform but how

they’re not wearing a uniform but how vendors are and that’s how people

vendors are and that’s how people

vendors are and that’s how people identify them and so for us the really

identify them and so for us the really

identify them and so for us the really important thing whenever we do event

important thing whenever we do event

important thing whenever we do event system

system

system sure event as a part of it a little

sure event as a part of it a little

sure event as a part of it a little while ago we had a cycle ride from

while ago we had a cycle ride from

while ago we had a cycle ride from London’s Paris and I was very pleased

London’s Paris and I was very pleased

London’s Paris and I was very pleased and you know happy to take part in this

and you know happy to take part in this

and you know happy to take part in this of course and we had some of our former

of course and we had some of our former

of course and we had some of our former vendors and current vendors taking part

vendors and current vendors taking part

vendors and current vendors taking part with people who were cycling between

with people who were cycling between

with people who were cycling between here and the Arc de Triomphe and it was

here and the Arc de Triomphe and it was

here and the Arc de Triomphe and it was an amazing event one of the outcomes of

an amazing event one of the outcomes of

an amazing event one of the outcomes of that of course was that everyone

that of course was that everyone

that of course was that everyone connected with our vendors and stories

connected with our vendors and stories

connected with our vendors and stories that came out of that were very very

that came out of that were very very

that came out of that were very very impressive and I was kind of tired at

impressive and I was kind of tired at

impressive and I was kind of tired at the end of all this so I’ve ridden with

the end of all this so I’ve ridden with

the end of all this so I’ve ridden with one of her vendors Dean who was in fact

one of her vendors Dean who was in fact

one of her vendors Dean who was in fact a forum event that he come back to show

a forum event that he come back to show

a forum event that he come back to show people that life does move on that life

people that life does move on that life

people that life does move on that life changes and you know what everyone was

changes and you know what everyone was

changes and you know what everyone was very impressed with this and I’ve got

very impressed with this and I’ve got

very impressed with this and I’ve got this rule that when I’ve kind of

this rule that when I’ve kind of

this rule that when I’ve kind of finished work and when I’ve done one of

finished work and when I’ve done one of

finished work and when I’ve done one of these big things I kind of am obsessed

these big things I kind of am obsessed

these big things I kind of am obsessed about looking at my phone so I have this

about looking at my phone so I have this

about looking at my phone so I have this rule that I don’t because the only ones

rule that I don’t because the only ones

rule that I don’t because the only ones got phone that’s flashing now and my

got phone that’s flashing now and my

got phone that’s flashing now and my temptation is to start to look at it now

temptation is to start to look at it now

temptation is to start to look at it now so I say when I’m on holiday if anything

so I say when I’m on holiday if anything

so I say when I’m on holiday if anything happens then you phone me up don’t email

happens then you phone me up don’t email

happens then you phone me up don’t email me don’t do one of those going to

me don’t do one of those going to

me don’t do one of those going to passive aggressive things that when i

passive aggressive things that when i

passive aggressive things that when i get back I’ve got a tsunami itself and I

get back I’ve got a tsunami itself and I

get back I’ve got a tsunami itself and I should know what’s happening but if you

should know what’s happening but if you

should know what’s happening but if you phone me I will pick up I will connect

phone me I will pick up I will connect

phone me I will pick up I will connect with you and I’ll find out what the

with you and I’ll find out what the

with you and I’ll find out what the issue is and I was thinking but the

issue is and I was thinking but the

issue is and I was thinking but the timeout and what partner laura and my

timeout and what partner laura and my

timeout and what partner laura and my two children and the phone rang oh no

two children and the phone rang oh no

two children and the phone rang oh no it’s my colleague Celia and I’ll go to

it’s my colleague Celia and I’ll go to

it’s my colleague Celia and I’ll go to answer the phone and my partner saying

answer the phone and my partner saying

answer the phone and my partner saying they don’t answer it this work you’re on

they don’t answer it this work you’re on

they don’t answer it this work you’re on holiday don’t need to answer so what I

holiday don’t need to answer so what I

holiday don’t need to answer so what I do because I’ve got this room so I

do because I’ve got this room so I

do because I’ve got this room so I answered the phone it was my my

answered the phone it was my my

answered the phone it was my my colleague Celia and said I’m I’m afraid

colleague Celia and said I’m I’m afraid

colleague Celia and said I’m I’m afraid it’s um it’s about Dean oh no what’s

it’s um it’s about Dean oh no what’s

it’s um it’s about Dean oh no what’s happened Dean is the cycle courier

happened Dean is the cycle courier

happened Dean is the cycle courier former vendor now cyclopean is so curly

former vendor now cyclopean is so curly

former vendor now cyclopean is so curly in London I was thinking this sounds

in London I was thinking this sounds

in London I was thinking this sounds like really bad news maybe he’s been in

like really bad news maybe he’s been in

like really bad news maybe he’s been in an accident something something really

an accident something something really

an accident something something really tragic has happened here I said what

tragic has happened here I said what

tragic has happened here I said what happened so what demons been in the

happened so what demons been in the

happened so what demons been in the office earlier he’s really excited still

office earlier he’s really excited still

office earlier he’s really excited still about the London to Paris cycle ride and

about the London to Paris cycle ride and

about the London to Paris cycle ride and he left the office and everything was

he left the office and everything was

he left the office and everything was fine and now he’s on the BBC News having

fine and now he’s on the BBC News having

fine and now he’s on the BBC News having gone down the woolworth road and he’s

gone down the woolworth road and he’s

gone down the woolworth road and he’s been arrested for throwing eggs ed

been arrested for throwing eggs ed

been arrested for throwing eggs ed Miliband and it’s on that and it was on

Miliband and it’s on that and it was on

Miliband and it’s on that and it was on the front page of the BBC home page

the front page of the BBC home page

the front page of the BBC home page saying big issue vendor throws exit ed

saying big issue vendor throws exit ed

saying big issue vendor throws exit ed Miliband and I say look this is not a

Miliband and I say look this is not a

Miliband and I say look this is not a crisis he’s a former vendor it’s a

crisis he’s a former vendor it’s a

crisis he’s a former vendor it’s a success story as as dean was bundled

success story as as dean was bundled

success story as as dean was bundled into the back of a police officer every

into the back of a police officer every

into the back of a police officer every Miliband very bravely came for I’ll

Miliband very bravely came for I’ll

Miliband very bravely came for I’ll going to connect with you here so what

going to connect with you here so what

going to connect with you here so what is it about me or the label

is it about me or the label

is it about me or the label he policies that I could change that

he policies that I could change that

he policies that I could change that mean that you would vote for me and as

mean that you would vote for me and as

mean that you would vote for me and as they were slamming the door Dean de said

they were slamming the door Dean de said

they were slamming the door Dean de said bring your brother back so big issue

bring your brother back so big issue

bring your brother back so big issue vendors are activists yeah big issue

vendors are activists yeah big issue

vendors are activists yeah big issue vendors are doing a job of work when you

vendors are doing a job of work when you

vendors are doing a job of work when you see somebody on the street they’ve got

see somebody on the street they’ve got

see somebody on the street they’ve got up in the morning they may have problems

up in the morning they may have problems

up in the morning they may have problems they may have issues they may have those

they may have issues they may have those

they may have issues they may have those problems and issues again at the end of

problems and issues again at the end of

problems and issues again at the end of the day but when you actually see them

the day but when you actually see them

the day but when you actually see them on the street they’ve got out of bed to

on the street they’ve got out of bed to

on the street they’ve got out of bed to do a job of work and that job of working

do a job of work and that job of working

do a job of work and that job of working it involves connecting with and engaging

it involves connecting with and engaging

it involves connecting with and engaging with us the general public and that

with us the general public and that

with us the general public and that process of engagement is the thing that

process of engagement is the thing that

process of engagement is the thing that really does help to change an individual

really does help to change an individual

really does help to change an individual so if you see somebody out selling a

so if you see somebody out selling a

so if you see somebody out selling a copy of the magazine the first thing i

copy of the magazine the first thing i

copy of the magazine the first thing i really ask you to think about is that

really ask you to think about is that

really ask you to think about is that they pay one pound 25 for the copy of

they pay one pound 25 for the copy of

they pay one pound 25 for the copy of this magazine and they’re selling it on

this magazine and they’re selling it on

this magazine and they’re selling it on for two pound fifty they will make a

for two pound fifty they will make a

for two pound fifty they will make a profit out of that but those magazines

profit out of that but those magazines

profit out of that but those magazines that they don’t sell they weren’t so

that they don’t sell they weren’t so

that they don’t sell they weren’t so they are putting something of themselves

they are putting something of themselves

they are putting something of themselves into the community something of

into the community something of

into the community something of themselves in terms of doing a job of

themselves in terms of doing a job of

themselves in terms of doing a job of work and actually is the return of you

work and actually is the return of you

work and actually is the return of you guys recognizing people and talking to

guys recognizing people and talking to

guys recognizing people and talking to them and interacting with them means

them and interacting with them means

them and interacting with them means that that process of change that process

that that process of change that process

that that process of change that process have changed that starts with business

have changed that starts with business

have changed that starts with business becomes a social change for them and

becomes a social change for them and

becomes a social change for them and means they get back into housing back

means they get back into housing back

means they get back into housing back into healthcare back into finances and

into healthcare back into finances and

into healthcare back into finances and actually doing a job of work it’s a very

actually doing a job of work it’s a very

actually doing a job of work it’s a very very important way of connecting with

very important way of connecting with

very important way of connecting with the world in any other homeless

the world in any other homeless

the world in any other homeless organization out there and this is not a

organization out there and this is not a

organization out there and this is not a criticism in any respect whatsoever if

criticism in any respect whatsoever if

criticism in any respect whatsoever if you were unfortunate enough to be on the

you were unfortunate enough to be on the

you were unfortunate enough to be on the streets of London tonight and you will

streets of London tonight and you will

streets of London tonight and you will help buy one of those organizations your

help buy one of those organizations your

help buy one of those organizations your status would be that of a client you

status would be that of a client you

status would be that of a client you would be the recipient of whatever it is

would be the recipient of whatever it is

would be the recipient of whatever it is that organization chooses to do for you

that organization chooses to do for you

that organization chooses to do for you in the very base term at the big issue

in the very base term at the big issue

in the very base term at the big issue because you vendors come to us to spend

because you vendors come to us to spend

because you vendors come to us to spend their money with us they’re not clients

their money with us they’re not clients

their money with us they’re not clients their customers in the same way as

their customers in the same way as

their customers in the same way as people who bought tickets for this event

people who bought tickets for this event

people who bought tickets for this event today they are exercising their

today they are exercising their

today they are exercising their commercial choice and that unique

commercial choice and that unique

commercial choice and that unique relationship that the organization has

relationship that the organization has

relationship that the organization has into a population that is widely

into a population that is widely

into a population that is widely disliked and feared is something that is

disliked and feared is something that is

disliked and feared is something that is really really important to us in terms

really really important to us in terms

really really important to us in terms of creating a body of change literally

of creating a body of change literally

of creating a body of change literally millions of magazines have been sold on

millions of magazines have been sold on

millions of magazines have been sold on that basis and now as a concept the big

that basis and now as a concept the big

that basis and now as a concept the big issue concept is around the world we

issue concept is around the world we

issue concept is around the world we don’t own them there isn’t a map of the

don’t own them there isn’t a map of the

don’t own them there isn’t a map of the world like anna james bond film with

world like anna james bond film with

world like anna james bond film with something as art taiwan they actually

something as art taiwan they actually

something as art taiwan they actually people set up these organizations

people set up these organizations

people set up these organizations themselves but at all

themselves but at all

themselves but at all motivated by the same idea and that is

motivated by the same idea and that is

motivated by the same idea and that is creating business opportunities with

creating business opportunities with

creating business opportunities with people change their lives at workplace

people change their lives at workplace

people change their lives at workplace opportunities that means they have to

opportunities that means they have to

opportunities that means they have to connect with society and connect them

connect with society and connect them

connect with society and connect them with their inner customer focus person

with their inner customer focus person

with their inner customer focus person themselves so I’m going to bring it to

themselves so I’m going to bring it to

themselves so I’m going to bring it to oppose there what I would like to say

oppose there what I would like to say

oppose there what I would like to say thank you for listening first and

thank you for listening first and

thank you for listening first and foremost but really you can be activists

foremost but really you can be activists

foremost but really you can be activists you know when you see a big issue vendor

you know when you see a big issue vendor

you know when you see a big issue vendor out on the street connect not only will

out on the street connect not only will

out on the street connect not only will your in the consumer connect with your

your in the consumer connect with your

your in the consumer connect with your inner activist because when somebody

inner activist because when somebody

inner activist because when somebody buys a copy of the magazine it’s a great

buys a copy of the magazine it’s a great

buys a copy of the magazine it’s a great read and a great deed thank you very

read and a great deed thank you very

read and a great deed thank you very much for this scene today

much for this scene today

much for this scene today [Applause]

”

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