all right let’s take a poll iPhones right which one i phone Android iPhone
right which one i phone Android iPhone
right which one i phone Android iPhone first looks like there’s a winner
first looks like there’s a winner
first looks like there’s a winner Android okay looks like 75 25 it’s nice
Android okay looks like 75 25 it’s nice
Android okay looks like 75 25 it’s nice to see you guys the iPhone is 10 and I
to see you guys the iPhone is 10 and I
to see you guys the iPhone is 10 and I think all of us can agree that it’s
think all of us can agree that it’s
think all of us can agree that it’s probably changed the way we do things
probably changed the way we do things
probably changed the way we do things more than anything in the past hundred
more than anything in the past hundred
more than anything in the past hundred years we’re never bored we’re never lost
years we’re never bored we’re never lost
years we’re never bored we’re never lost we’re always in touch we call it a phone
we’re always in touch we call it a phone
we’re always in touch we call it a phone but it’s really nothing like a phone
but it’s really nothing like a phone
but it’s really nothing like a phone it’s actually a supercomputer that fits
it’s actually a supercomputer that fits
it’s actually a supercomputer that fits in our pocket as if somebody came up
in our pocket as if somebody came up
in our pocket as if somebody came up with took all the electronics that had
with took all the electronics that had
with took all the electronics that had been invented in the past hundred years
been invented in the past hundred years
been invented in the past hundred years and squished them and to put them in one
and squished them and to put them in one
and squished them and to put them in one little device I’d argue actually that it
little device I’d argue actually that it
little device I’d argue actually that it changed what it means to be human we
changed what it means to be human we
changed what it means to be human we argue differently than we used to
argue differently than we used to
argue differently than we used to because we can fact check and
because we can fact check and
because we can fact check and instantaneously there’s less need to
instantaneously there’s less need to
instantaneously there’s less need to memorize because we have everything
memorize because we have everything
memorize because we have everything right here medical schools are actually
right here medical schools are actually
right here medical schools are actually changing their curriculums because they
changing their curriculums because they
changing their curriculums because they used to be incredibly heavy on
used to be incredibly heavy on
used to be incredibly heavy on memorization now they know that doctors
memorization now they know that doctors
memorization now they know that doctors are going to have one of these and so
are going to have one of these and so
are going to have one of these and so they’re changing how they teach new
they’re changing how they teach new
they’re changing how they teach new doctors so I want to share a little bit
doctors so I want to share a little bit
doctors so I want to share a little bit of the secret history of the iPhone with
of the secret history of the iPhone with
of the secret history of the iPhone with you I learned about all this because
you I learned about all this because
you I learned about all this because four years ago
four years ago
four years ago I wrote a book called dogfight about how
I wrote a book called dogfight about how
I wrote a book called dogfight about how Apple and Google went to war and started
Apple and Google went to war and started
Apple and Google went to war and started a revolution it was hard book to do the
a revolution it was hard book to do the
a revolution it was hard book to do the companies didn’t give me a whole lot of
companies didn’t give me a whole lot of
companies didn’t give me a whole lot of cooperation and so I talked to about a
cooperation and so I talked to about a
cooperation and so I talked to about a hundred people over two years at both of
hundred people over two years at both of
hundred people over two years at both of the companies and came away with a tale
the companies and came away with a tale
the companies and came away with a tale of two companies really going at it full
of two companies really going at it full
of two companies really going at it full bore over their vision for the future
bore over their vision for the future
bore over their vision for the future but I also learned something else I
but I also learned something else I
but I also learned something else I learned how Silicon Valley really works
learned how Silicon Valley really works
learned how Silicon Valley really works how ideas that most people think are
how ideas that most people think are
how ideas that most people think are absolutely crazy go from that to this to
absolutely crazy go from that to this to
absolutely crazy go from that to this to completely changing the world one of the
completely changing the world one of the
completely changing the world one of the people who helped me understand that is
people who helped me understand that is
people who helped me understand that is this guy Andy was one of the first
this guy Andy was one of the first
this guy Andy was one of the first engineers on the iPhone starting in 2005
engineers on the iPhone starting in 2005
engineers on the iPhone starting in 2005 but two years later in 2007 when Steve
but two years later in 2007 when Steve
but two years later in 2007 when Steve Jobs was showing the iPhone to the
Jobs was showing the iPhone to the
Jobs was showing the iPhone to the entire world Andy and his colleagues
entire world Andy and his colleagues
entire world Andy and his colleagues were so filled with dread that they were
were so filled with dread that they were
were so filled with dread that they were drinking scotch in the audience just a
drinking scotch in the audience just a
drinking scotch in the audience just a few feet away
this wasn’t a party or even your case of
this wasn’t a party or even your case of pre performance jitters and II actually
pre performance jitters and II actually
pre performance jitters and II actually thought the whole thing was going to
thought the whole thing was going to
thought the whole thing was going to crater and he had every reason to
crater and he had every reason to
crater and he had every reason to actually think this he’d been with Steve
actually think this he’d been with Steve
actually think this he’d been with Steve Jobs most of the week during rehearsals
Jobs most of the week during rehearsals
Jobs most of the week during rehearsals and he hadn’t actually seen jobs make it
and he hadn’t actually seen jobs make it
and he hadn’t actually seen jobs make it once through the performance without the
once through the performance without the
once through the performance without the iPhone glitching or shutting down or
iPhone glitching or shutting down or
iPhone glitching or shutting down or doing something unpredictable he’d been
doing something unpredictable he’d been
doing something unpredictable he’d been at Apple for 15 years and he’d never
at Apple for 15 years and he’d never
at Apple for 15 years and he’d never actually seen anything like this before
and II was in the middle of all this
and II was in the middle of all this because his job was to be in charge of
because his job was to be in charge of
because his job was to be in charge of how all the radios worked in the iPhone
how all the radios worked in the iPhone
how all the radios worked in the iPhone and really a cell phone is nothing more
and really a cell phone is nothing more
and really a cell phone is nothing more than a fancy two-way radio which meant
than a fancy two-way radio which meant
than a fancy two-way radio which meant that Andy had a particularly big job the
that Andy had a particularly big job the
that Andy had a particularly big job the reason for all this ank’s though was
reason for all this ank’s though was
reason for all this ank’s though was that Jobs wasn’t using production
that Jobs wasn’t using production
that Jobs wasn’t using production quality phones to show off he was using
quality phones to show off he was using
quality phones to show off he was using prototypes actually bad ugly not very
prototypes actually bad ugly not very
prototypes actually bad ugly not very well designed not very well working
well designed not very well working
well designed not very well working prototypes some of them had gaps between
prototypes some of them had gaps between
prototypes some of them had gaps between the screen and the plastic edge some of
the screen and the plastic edge some of
the screen and the plastic edge some of them had plastic instead of glass
them had plastic instead of glass
them had plastic instead of glass screens there’s a reason why at the
screens there’s a reason why at the
screens there’s a reason why at the unveiling Apple put all the iPhones in
unveiling Apple put all the iPhones in
unveiling Apple put all the iPhones in these circular spinning cases they
these circular spinning cases they
these circular spinning cases they actually didn’t want people to get too
actually didn’t want people to get too
actually didn’t want people to get too close or to touch any of them Andy had
close or to touch any of them Andy had
close or to touch any of them Andy had done what he could do to prepare for the
done what he could do to prepare for the
done what he could do to prepare for the worst it was actually kind of
worst it was actually kind of
worst it was actually kind of magnificent when you think about it he’d
magnificent when you think about it he’d
magnificent when you think about it he’d ordered he’d soldered with job’s
ordered he’d soldered with job’s
ordered he’d soldered with job’s permission 20-foot wires to the iPhones
permission 20-foot wires to the iPhones
permission 20-foot wires to the iPhones Wi-Fi antenna had them go offstage to
Wi-Fi antenna had them go offstage to
Wi-Fi antenna had them go offstage to make sure the Wi-Fi reception were
make sure the Wi-Fi reception were
make sure the Wi-Fi reception were fine he pre-programmed the iPhones
fine he pre-programmed the iPhones
fine he pre-programmed the iPhones display to always show five bars of cell
display to always show five bars of cell
display to always show five bars of cell reception in case it disconnected from
reception in case it disconnected from
reception in case it disconnected from the cell network and he made the iPhone
the cell network and he made the iPhone
the cell network and he made the iPhone think that it was operating in Japan to
think that it was operating in Japan to
think that it was operating in Japan to thwart hackers in the audience well we
thwart hackers in the audience well we
thwart hackers in the audience well we all know what happened we all know how
all know what happened we all know how
all know what happened we all know how the story ended Jobs performance went
the story ended Jobs performance went
the story ended Jobs performance went flawlessly and now almost all of us have
flawlessly and now almost all of us have
flawlessly and now almost all of us have an iPhone or an Android phone in our
an iPhone or an Android phone in our
an iPhone or an Android phone in our pocket but here’s the thing while Andy
pocket but here’s the thing while Andy
pocket but here’s the thing while Andy and all the engineers at Apple and at
and all the engineers at Apple and at
and all the engineers at Apple and at Google expected their products to be
Google expected their products to be
Google expected their products to be enormous hits none of them expected
enormous hits none of them expected
enormous hits none of them expected what’s happened today
what’s happened today
what’s happened today none of them expected these devices to
none of them expected these devices to
none of them expected these devices to become as ubiquitous and as
become as ubiquitous and as
become as ubiquitous and as life-changing as they’ve become yes its
life-changing as they’ve become yes its
life-changing as they’ve become yes its invented the selfie but I’ve also seen
invented the selfie but I’ve also seen
invented the selfie but I’ve also seen these things used as insulin pumps to
these things used as insulin pumps to
these things used as insulin pumps to give you some perspective on this when
give you some perspective on this when
give you some perspective on this when Jobs unveiled the iPhone he said he was
Jobs unveiled the iPhone he said he was
Jobs unveiled the iPhone he said he was expecting to get 1% of the cell phone
expecting to get 1% of the cell phone
expecting to get 1% of the cell phone market in the initial years 1% I think
market in the initial years 1% I think
market in the initial years 1% I think half the world half the world at least
half the world half the world at least
half the world half the world at least in the United States owns an iPhone now
also most of the things that we think of
also most of the things that we think of as being part of having a smartphone
as being part of having a smartphone
as being part of having a smartphone like the app store didn’t exist why am I
like the app store didn’t exist why am I
like the app store didn’t exist why am I telling you all this because what Andy
telling you all this because what Andy
telling you all this because what Andy went through tells us a lot about how
went through tells us a lot about how
went through tells us a lot about how Silicon Valley worked then and works
Silicon Valley worked then and works
Silicon Valley worked then and works today and we’re spending a lot of time
today and we’re spending a lot of time
today and we’re spending a lot of time thinking about Silicon Valley
thinking about Silicon Valley
thinking about Silicon Valley and how it works today in fact Silicon
and how it works today in fact Silicon
and how it works today in fact Silicon Valley has become the boogeyman we used
Valley has become the boogeyman we used
Valley has become the boogeyman we used to be completely enraptured by these
to be completely enraptured by these
to be completely enraptured by these devices but in the past few years we’re
devices but in the past few years we’re
devices but in the past few years we’re now starting to ask correctly questions
now starting to ask correctly questions
now starting to ask correctly questions like what are they’re doing to our kids
like what are they’re doing to our kids
like what are they’re doing to our kids what are they doing to us our lives our
what are they doing to us our lives our
what are they doing to us our lives our families the way we converse the way we
families the way we converse the way we
families the way we converse the way we are as people we’re asking questions
are as people we’re asking questions
are as people we’re asking questions like who’s in charge of our lives this
like who’s in charge of our lives this
like who’s in charge of our lives this or us and more importantly who are these
or us and more importantly who are these
or us and more importantly who are these companies that are on the other end of
companies that are on the other end of
companies that are on the other end of these devices how did they get so big
these devices how did they get so big
these devices how did they get so big what Andy story tells us oddly is that
what Andy story tells us oddly is that
what Andy story tells us oddly is that what happens in Silicon Valley actually
what happens in Silicon Valley actually
what happens in Silicon Valley actually isn’t as calculated as we want to think
isn’t as calculated as we want to think
isn’t as calculated as we want to think it is that doesn’t excuse the kind of
it is that doesn’t excuse the kind of
it is that doesn’t excuse the kind of things that Facebook and Twitter and
things that Facebook and Twitter and
things that Facebook and Twitter and Google we’re getting hammered for in
Google we’re getting hammered for in
Google we’re getting hammered for in Congress a couple of weeks ago but it
Congress a couple of weeks ago but it
Congress a couple of weeks ago but it does make me at least feel like our
does make me at least feel like our
does make me at least feel like our problems are a little bit more fixable
problems are a little bit more fixable
problems are a little bit more fixable than we might think that maybe these
than we might think that maybe these
than we might think that maybe these companies are evil but it’s also true
companies are evil but it’s also true
companies are evil but it’s also true that maybe they’re just clueless and
that maybe they’re just clueless and
that maybe they’re just clueless and that maybe we can educate them and so as
that maybe we can educate them and so as
that maybe we can educate them and so as we think about solutions I want to talk
we think about solutions I want to talk
we think about solutions I want to talk through three things with you first
through three things with you first
through three things with you first most of the work that gets done in
most of the work that gets done in
most of the work that gets done in Silicon Valley it’s important to
Silicon Valley it’s important to
Silicon Valley it’s important to remember this most of the work that gets
remember this most of the work that gets
remember this most of the work that gets done in Silicon Valley is impossibly
done in Silicon Valley is impossibly
done in Silicon Valley is impossibly hard that isn’t an excuse it’s just a
hard that isn’t an excuse it’s just a
hard that isn’t an excuse it’s just a fact and it’s worth keeping in mind yes
fact and it’s worth keeping in mind yes
fact and it’s worth keeping in mind yes there’s been some bad behavior and
there’s been some bad behavior and
there’s been some bad behavior and there’s no excuse for what’s going on
there’s no excuse for what’s going on
there’s no excuse for what’s going on there but it’s also worth keeping in
there but it’s also worth keeping in
there but it’s also worth keeping in mind when we want to play the blame game
creating the iPhone as I’ll show you
creating the iPhone as I’ll show you momentarily creating Tesla a
momentarily creating Tesla a
momentarily creating Tesla a self-driving car or even Facebook is
self-driving car or even Facebook is
self-driving car or even Facebook is like climbing Mount Everest the number
like climbing Mount Everest the number
like climbing Mount Everest the number of people who actually successfully do
of people who actually successfully do
of people who actually successfully do it
it
it miniscule to build the iPhone for
miniscule to build the iPhone for
miniscule to build the iPhone for example Apple built dozens of prototypes
example Apple built dozens of prototypes
example Apple built dozens of prototypes starting with this isn’t that the
starting with this isn’t that the
starting with this isn’t that the ugliest thing you’ve ever seen
yeah the iPhone actually started out as
yeah the iPhone actually started out as a tablet a big ugly tablet before Steve
a tablet a big ugly tablet before Steve
a tablet a big ugly tablet before Steve Jobs decided to shrink it to make the
Jobs decided to shrink it to make the
Jobs decided to shrink it to make the iPhone first another prototype just turn
iPhone first another prototype just turn
iPhone first another prototype just turn the iPod into a phone it stuck a cell
the iPod into a phone it stuck a cell
the iPod into a phone it stuck a cell phone chip and an existing iPod and used
phone chip and an existing iPod and used
phone chip and an existing iPod and used the click wheel as a phone dialer kind
the click wheel as a phone dialer kind
the click wheel as a phone dialer kind of like some sort of modern rotary phone
then there were examples like this at
then there were examples like this at one point the design guys at Apple
one point the design guys at Apple
one point the design guys at Apple thought it would be awesome to make the
thought it would be awesome to make the
thought it would be awesome to make the phone entirely out of aluminum which
phone entirely out of aluminum which
phone entirely out of aluminum which looked beautiful except when the
looked beautiful except when the
looked beautiful except when the engineers told them
engineers told them
engineers told them that radio waves don’t really travel
that radio waves don’t really travel
that radio waves don’t really travel through aluminum Tony Fadell who’s well
through aluminum Tony Fadell who’s well
through aluminum Tony Fadell who’s well known as the guy who not only was an
known as the guy who not only was an
known as the guy who not only was an important player on the iPod and the
important player on the iPod and the
important player on the iPod and the iPhone but also then left Apple to start
iPhone but also then left Apple to start
iPhone but also then left Apple to start nest and sold that to Google said it was
nest and sold that to Google said it was
nest and sold that to Google said it was like working on the moon mission back
like working on the moon mission back
like working on the moon mission back then our phones looked like this smart
then our phones looked like this smart
then our phones looked like this smart phones had styluses and navigation
phones had styluses and navigation
phones had styluses and navigation buttons and keyboards and job said what
buttons and keyboards and job said what
buttons and keyboards and job said what we really wanted was a phone that looked
we really wanted was a phone that looked
we really wanted was a phone that looked like this all screen and one button you
like this all screen and one button you
like this all screen and one button you know we’re pretty used to typing on our
know we’re pretty used to typing on our
know we’re pretty used to typing on our virtual keyboard now but in 2007 that
virtual keyboard now but in 2007 that
virtual keyboard now but in 2007 that seemed preposterous Steve Ballmer the
seemed preposterous Steve Ballmer the
seemed preposterous Steve Ballmer the CEO of Microsoft famously got on CNBC
CEO of Microsoft famously got on CNBC
CEO of Microsoft famously got on CNBC and talked about how preposterous it was
and talked about how preposterous it was
and talked about how preposterous it was back then people had BlackBerry’s
back then people had BlackBerry’s
back then people had BlackBerry’s precisely because of their keyboard the
precisely because of their keyboard the
precisely because of their keyboard the second thing I want to talk to you about
second thing I want to talk to you about
second thing I want to talk to you about and hope you guys will remember is that
and hope you guys will remember is that
and hope you guys will remember is that happy accidents play a much bigger role
happy accidents play a much bigger role
happy accidents play a much bigger role in how things happen in Silicon Valley
in how things happen in Silicon Valley
in how things happen in Silicon Valley than any of us want to believe and that
than any of us want to believe and that
than any of us want to believe and that certainly anybody in Silicon Valley
certainly anybody in Silicon Valley
certainly anybody in Silicon Valley wants to tell you the valley is awesome
wants to tell you the valley is awesome
wants to tell you the valley is awesome at creation myths but it’s important to
at creation myths but it’s important to
at creation myths but it’s important to remember that most of these are just
remember that most of these are just
remember that most of these are just myths most people for example think that
myths most people for example think that
myths most people for example think that the iPhone was a huge success right out
the iPhone was a huge success right out
the iPhone was a huge success right out of the gates and the answer was it was
of the gates and the answer was it was
of the gates and the answer was it was not
it was three times more expensive than
it was three times more expensive than any of the phones on the market it ran
any of the phones on the market it ran
any of the phones on the market it ran on a cell connection that was slower
on a cell connection that was slower
on a cell connection that was slower than anything else that was out there
than anything else that was out there
than anything else that was out there its camera was mediocre it didn’t shoot
its camera was mediocre it didn’t shoot
its camera was mediocre it didn’t shoot video and you couldn’t add software to
video and you couldn’t add software to
video and you couldn’t add software to it that’s right the App Store the thing
it that’s right the App Store the thing
it that’s right the App Store the thing that we associate as being central to
that we associate as being central to
that we associate as being central to all these things all these smart phones
all these things all these smart phones
all these things all these smart phones this app store didn’t exist and in fact
this app store didn’t exist and in fact
this app store didn’t exist and in fact Jobs was asked about the App Store when
Jobs was asked about the App Store when
Jobs was asked about the App Store when he unveiled the iPhone and he said
he unveiled the iPhone and he said
he unveiled the iPhone and he said that’s a crazy idea why would I want
that’s a crazy idea why would I want
that’s a crazy idea why would I want programs on my phone from other people
programs on my phone from other people
programs on my phone from other people that could inject viruses and other
that could inject viruses and other
that could inject viruses and other kinds of problems on the way the phone
kinds of problems on the way the phone
kinds of problems on the way the phone operated it actually took his engineers
operated it actually took his engineers
operated it actually took his engineers a year and a half to convince him to
a year and a half to convince him to
a year and a half to convince him to change his mind the last thing I want to
change his mind the last thing I want to
change his mind the last thing I want to talk to you about is this it’s human
talk to you about is this it’s human
talk to you about is this it’s human nature to think that all revolutionary
nature to think that all revolutionary
nature to think that all revolutionary technology is all good and zero bad the
technology is all good and zero bad the
technology is all good and zero bad the reality is is that’s rarely true miracle
reality is is that’s rarely true miracle
reality is is that’s rarely true miracle drugs sometimes kill people electricity
drugs sometimes kill people electricity
drugs sometimes kill people electricity still starts fires in California they’re
still starts fires in California they’re
still starts fires in California they’re talking about how maybe downed power
talking about how maybe downed power
talking about how maybe downed power lines were the result of the massive
lines were the result of the massive
lines were the result of the massive fires in Sonoma and Napa that burned
fires in Sonoma and Napa that burned
fires in Sonoma and Napa that burned half of Santa Rosa automobiles still
half of Santa Rosa automobiles still
half of Santa Rosa automobiles still kill 40,000 Americans a year so while we
kill 40,000 Americans a year so while we
kill 40,000 Americans a year so while we spend a lot of time thinking about what
spend a lot of time thinking about what
spend a lot of time thinking about what the iPhone is doing to our lives and
the iPhone is doing to our lives and
the iPhone is doing to our lives and what our screen obsessed world is
what our screen obsessed world is
what our screen obsessed world is affecting us we should remember that
affecting us we should remember that
affecting us we should remember that we’ve actually as a society
we’ve actually as a society
we’ve actually as a society been here before often that doesn’t make
been here before often that doesn’t make
been here before often that doesn’t make let me be clear that doesn’t make some
let me be clear that doesn’t make some
let me be clear that doesn’t make some of the stuff that the social networks
of the stuff that the social networks
of the stuff that the social networks have been accused of during the election
have been accused of during the election
have been accused of during the election remotely okay if they’re actually guilty
remotely okay if they’re actually guilty
remotely okay if they’re actually guilty of that but historically speaking it’s
of that but historically speaking it’s
of that but historically speaking it’s also part of the normal cycle of how
also part of the normal cycle of how
also part of the normal cycle of how technologies get assimilated into
technologies get assimilated into
technologies get assimilated into society so the point I’m getting at is
society so the point I’m getting at is
society so the point I’m getting at is the past ten years has been about
the past ten years has been about
the past ten years has been about everyone getting an iPhone or an Android
everyone getting an iPhone or an Android
everyone getting an iPhone or an Android phone or some kind of smart phone the
phone or some kind of smart phone the
phone or some kind of smart phone the next 10 is going to be about coming up
next 10 is going to be about coming up
next 10 is going to be about coming up with rules and norms and laws to help us
with rules and norms and laws to help us
with rules and norms and laws to help us have these things in our lives more
have these things in our lives more
have these things in our lives more effectively and more happily we’ve
effectively and more happily we’ve
effectively and more happily we’ve already started doing this right you
already started doing this right you
already started doing this right you know we talked to our kids about online
know we talked to our kids about online
know we talked to our kids about online behavior schools now take phones away
behavior schools now take phones away
behavior schools now take phones away and keep kids from using them during
and keep kids from using them during
and keep kids from using them during while they’re on campus restaurants and
while they’re on campus restaurants and
while they’re on campus restaurants and theaters have become very very very
theaters have become very very very
theaters have become very very very strict about who and what can use
strict about who and what can use
strict about who and what can use iPhones during performances we’ve made
iPhones during performances we’ve made
iPhones during performances we’ve made texting and driving illegal sexting as a
texting and driving illegal sexting as a
texting and driving illegal sexting as a crime but it’s clear to me at the next
crime but it’s clear to me at the next
crime but it’s clear to me at the next set of changes that the next set of
set of changes that the next set of
set of changes that the next set of moves actually has to come from the
moves actually has to come from the
moves actually has to come from the companies themselves in pursuit of
companies themselves in pursuit of
companies themselves in pursuit of growing their businesses these companies
growing their businesses these companies
growing their businesses these companies might not have realized the impact that
might not have realized the impact that
might not have realized the impact that they’re having on society but they are
they’re having on society but they are
they’re having on society but they are having an enormous impact and they
having an enormous impact and they
having an enormous impact and they actually now need to step up and do
actually now need to step up and do
actually now need to step up and do something about it
Tristan Harris an engineer entrepreneur
Tristan Harris an engineer entrepreneur former Googler is actually on a campaign
former Googler is actually on a campaign
former Googler is actually on a campaign to fix this to make some of this happen
to fix this to make some of this happen
to fix this to make some of this happen and because he’s an insider because he
and because he’s an insider because he
and because he’s an insider because he worked it because he started a company
worked it because he started a company
worked it because he started a company called app sure and then sold it to
called app sure and then sold it to
called app sure and then sold it to Google and worked at Google for a
Google and worked at Google for a
Google and worked at Google for a handful of years he actually understands
handful of years he actually understands
handful of years he actually understands how all these places work his point is
how all these places work his point is
how all these places work his point is is that the reason our phones are so
is that the reason our phones are so
is that the reason our phones are so addictive is because the software is
addictive is because the software is
addictive is because the software is designed that way the companies that
designed that way the companies that
designed that way the companies that make them many of them get most of their
make them many of them get most of their
make them many of them get most of their revenue from advertising they say their
revenue from advertising they say their
revenue from advertising they say their tech companies but they’re really media
tech companies but they’re really media
tech companies but they’re really media companies and just as the cable
companies and just as the cable
companies and just as the cable companies and the TV networks make more
companies and the TV networks make more
companies and the TV networks make more money the more TV you watch these
money the more TV you watch these
money the more TV you watch these Silicon Valley media companies make more
Silicon Valley media companies make more
Silicon Valley media companies make more money the more you’re looking at your
money the more you’re looking at your
money the more you’re looking at your phone so Harris’s solution is pretty
phone so Harris’s solution is pretty
phone so Harris’s solution is pretty straightforward if these devices in the
straightforward if these devices in the
straightforward if these devices in the software that runs them can be designed
software that runs them can be designed
software that runs them can be designed one that way they can be undesigned that
one that way they can be undesigned that
one that way they can be undesigned that way so they can be set up so that it’s
way so they can be set up so that it’s
way so they can be set up so that it’s easier for us to turn notifications off
easier for us to turn notifications off
easier for us to turn notifications off so that you can program Facebook to
so that you can program Facebook to
so that you can program Facebook to notify you once a day instead of every
notify you once a day instead of every
notify you once a day instead of every 30 minutes so that if you wanted you
30 minutes so that if you wanted you
30 minutes so that if you wanted you could restrict when you used apps at
could restrict when you used apps at
could restrict when you used apps at various points during the day so if for
various points during the day so if for
various points during the day so if for example you had
example you had
example you had to look at your phone at 7 o’clock at
to look at your phone at 7 o’clock at
to look at your phone at 7 o’clock at night it would say something like aren’t
night it would say something like aren’t
night it would say something like aren’t you supposed to be eating dinner with
you supposed to be eating dinner with
you supposed to be eating dinner with your family I’ve been spending I’ve
your family I’ve been spending I’ve
your family I’ve been spending I’ve spent the last three or four years
spent the last three or four years
spent the last three or four years looking for a program that would work on
looking for a program that would work on
looking for a program that would work on the iPhone that would allow me to
the iPhone that would allow me to
the iPhone that would allow me to control how long my kids spend on their
control how long my kids spend on their
control how long my kids spend on their phone so it would allow me to control
phone so it would allow me to control
phone so it would allow me to control that to say from four until five you can
that to say from four until five you can
that to say from four until five you can use the phone but after that it doesn’t
use the phone but after that it doesn’t
use the phone but after that it doesn’t work I can’t do it
work I can’t do it
work I can’t do it meanwhile Apple could just enable that
meanwhile Apple could just enable that
meanwhile Apple could just enable that in settings easily as a society we
in settings easily as a society we
in settings easily as a society we actually know how to do this in 1969 26
actually know how to do this in 1969 26
actually know how to do this in 1969 26 people per hundred thousand died in
people per hundred thousand died in
people per hundred thousand died in automobiles in the United States and we
automobiles in the United States and we
automobiles in the United States and we decided that that was nuts
decided that that was nuts
decided that that was nuts that that was that we were going to do
that that was that we were going to do
that that was that we were going to do something about it and so over the
something about it and so over the
something about it and so over the course of the next generation we made
course of the next generation we made
course of the next generation we made drunk driving laws much tougher we
drunk driving laws much tougher we
drunk driving laws much tougher we installed we passed seatbelt laws we got
installed we passed seatbelt laws we got
installed we passed seatbelt laws we got the car companies to put traction
the car companies to put traction
the car companies to put traction control and anti-lock brakes and airbags
control and anti-lock brakes and airbags
control and anti-lock brakes and airbags in their cars and that crash number came
in their cars and that crash number came
in their cars and that crash number came down to now about 11 and a half per
down to now about 11 and a half per
down to now about 11 and a half per hundred thousand now that’s still way
hundred thousand now that’s still way
hundred thousand now that’s still way too high because it means forty thousand
too high because it means forty thousand
too high because it means forty thousand deaths a year from auto accidents but
deaths a year from auto accidents but
deaths a year from auto accidents but what it also means
what it also means
what it also means is that had we not done any of that that
is that had we not done any of that that
is that had we not done any of that that number would be closer to 80 thousand or
number would be closer to 80 thousand or
number would be closer to 80 thousand or a hundred thousand so what I want to
a hundred thousand so what I want to
a hundred thousand so what I want to leave you with today is this instead of
leave you with today is this instead of
leave you with today is this instead of freaking out about what smartphones are
freaking out about what smartphones are
freaking out about what smartphones are doing to our lives
doing to our lives
doing to our lives let’s celebrate all the good that they
let’s celebrate all the good that they
let’s celebrate all the good that they do and just figure out how to create
do and just figure out how to create
do and just figure out how to create airbags and seatbelts for them thank you
airbags and seatbelts for them thank you
airbags and seatbelts for them thank you [Applause]
”
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