before we talk about what video content is let’s just understand where it
is let’s just understand where it
is let’s just understand where it started from
started from
started from right well it actually started with a
right well it actually started with a
right well it actually started with a not donkey right that’s the right word
not donkey right that’s the right word
not donkey right that’s the right word we use how many of us was you’re not
we use how many of us was you’re not
we use how many of us was you’re not unclear not on K why
unclear not on K why
unclear not on K why what’s the special of R naught and K
pure entertainment that’s about it yeah
pure entertainment that’s about it yeah an Auton K is an entertainment and
an Auton K is an entertainment and
an Auton K is an entertainment and filming it is what started off the
filming it is what started off the
filming it is what started off the videos right now the first film that was
videos right now the first film that was
videos right now the first film that was created was by a very on the other side
created was by a very on the other side
created was by a very on the other side Paul K from India by the way the other
Paul K from India by the way the other
Paul K from India by the way the other side Paul K in there 1930 it was a
side Paul K in there 1930 it was a
side Paul K in there 1930 it was a silent film but I swear it’s left it
silent film but I swear it’s left it
silent film but I swear it’s left it goes for a future right that’s what made
goes for a future right that’s what made
goes for a future right that’s what made our future well from there the first
our future well from there the first
our future well from there the first attack to be filmed raja harishchandra
attack to be filmed raja harishchandra
attack to be filmed raja harishchandra to the knotek’s on TV right the TV
to the knotek’s on TV right the TV
to the knotek’s on TV right the TV series the sports channel the music
series the sports channel the music
series the sports channel the music channel that’s been buzzing in her head
channel that’s been buzzing in her head
channel that’s been buzzing in her head now that is what was the second step and
now that is what was the second step and
now that is what was the second step and what after the second step we moved into
what after the second step we moved into
what after the second step we moved into something that could be created easily I
something that could be created easily I
something that could be created easily I am using the word easy I know it’s a lot
am using the word easy I know it’s a lot
am using the word easy I know it’s a lot of hard work trust me guys it’s a lot of
of hard work trust me guys it’s a lot of
of hard work trust me guys it’s a lot of hard work but can be created faster can
hard work but can be created faster can
hard work but can be created faster can be created with better technology so
be created with better technology so
be created with better technology so well bigger as the technology is going
well bigger as the technology is going
well bigger as the technology is going up it’s got to be easy right so that is
up it’s got to be easy right so that is
up it’s got to be easy right so that is where the digital video content came in
where the digital video content came in
where the digital video content came in got me and my partner a job basically
got me and my partner a job basically
got me and my partner a job basically so why is video content working so much
so why is video content working so much
so why is video content working so much in India very simple terms we have about
in India very simple terms we have about
in India very simple terms we have about 400 million Internet users right 400
400 million Internet users right 400
400 million Internet users right 400 million Internet users and as per Cisco
million Internet users and as per Cisco
million Internet users and as per Cisco we have 69% of these using internet for
we have 69% of these using internet for
we have 69% of these using internet for video content and that is a huge number
video content and that is a huge number
video content and that is a huge number 69 percent in short all of us every now
69 percent in short all of us every now
69 percent in short all of us every now and then is watching a video like ma’am
and then is watching a video like ma’am
and then is watching a video like ma’am out there right now right so that’s the
out there right now right so that’s the
out there right now right so that’s the whole point so many people watching
whole point so many people watching
whole point so many people watching video
video
video where are you watching it on all these
where are you watching it on all these
where are you watching it on all these apps how many of us have one of these
apps how many of us have one of these
apps how many of us have one of these apps here
apps here
apps here Netflix hot stuff yeah what do we do you
Netflix hot stuff yeah what do we do you
Netflix hot stuff yeah what do we do you get 10 minutes what do you do you watch
get 10 minutes what do you do you watch
get 10 minutes what do you do you watch it here
it here
it here why are you earning so much money dude
why are you earning so much money dude
why are you earning so much money dude they are earning because of us watching
they are earning because of us watching
they are earning because of us watching right the biggest power Netflix it’s got
right the biggest power Netflix it’s got
right the biggest power Netflix it’s got everything going for it because we are
everything going for it because we are
everything going for it because we are watching next the social media channels
watching next the social media channels
watching next the social media channels right who all have been using Facebook
right who all have been using Facebook
right who all have been using Facebook YouTube Vimeo Twitter
YouTube Vimeo Twitter
YouTube Vimeo Twitter we all know who’s one doesn’t have it
we all know who’s one doesn’t have it
we all know who’s one doesn’t have it right who’s one doesn’t have it well out
right who’s one doesn’t have it well out
right who’s one doesn’t have it well out of here YouTube as we all know is the
of here YouTube as we all know is the
of here YouTube as we all know is the granddaddy of the video content it has
granddaddy of the video content it has
granddaddy of the video content it has everything from how to make a chapati to
everything from how to make a chapati to
everything from how to make a chapati to how to make a very sorry to how to
how to make a very sorry to how to
how to make a very sorry to how to actually make a straight line trust me
actually make a straight line trust me
actually make a straight line trust me it’s all there so that’s the granddaddy
it’s all there so that’s the granddaddy
it’s all there so that’s the granddaddy right but what about
right but what about
right but what about what kind of content do we get on
what kind of content do we get on
what kind of content do we get on Twitter and why is them you know why is
Twitter and why is them you know why is
Twitter and why is them you know why is everyone going crazy about it
everyone going crazy about it
everyone going crazy about it Twitter in a sense is about opinions
Twitter in a sense is about opinions
Twitter in a sense is about opinions right that’s what we share on Twitter
right that’s what we share on Twitter
right that’s what we share on Twitter that’s why the world chaos happens
that’s why the world chaos happens
that’s why the world chaos happens everyone goes on bashing up the other
everyone goes on bashing up the other
everyone goes on bashing up the other world it’s just because of the opinion
world it’s just because of the opinion
world it’s just because of the opinion so the video content that works on
so the video content that works on
so the video content that works on Twitter is opinionated but the game
Twitter is opinionated but the game
Twitter is opinionated but the game changer and all of these has been
changer and all of these has been
changer and all of these has been Facebook anyone any reasons why why is
Facebook anyone any reasons why why is
Facebook anyone any reasons why why is Facebook the game changer you very
Facebook the game changer you very
Facebook the game changer you very simple we all saw loads of long posts on
simple we all saw loads of long posts on
simple we all saw loads of long posts on Facebook right how many offers zone out
Facebook right how many offers zone out
Facebook right how many offers zone out am pervading the fifth line of any
am pervading the fifth line of any
am pervading the fifth line of any paragraph no-one got is some studious
paragraph no-one got is some studious
paragraph no-one got is some studious people right love reading right so that
people right love reading right so that
people right love reading right so that is where it used to happen that people
is where it used to happen that people
is where it used to happen that people used to zone out after 5 10 15 lines and
used to zone out after 5 10 15 lines and
used to zone out after 5 10 15 lines and trust me they’re the post used to be
trust me they’re the post used to be
trust me they’re the post used to be huge right isn’t it rather the posts are
huge right isn’t it rather the posts are
huge right isn’t it rather the posts are huge so when that happens people zone
huge so when that happens people zone
huge so when that happens people zone out and when they zone out people forget
out and when they zone out people forget
out and when they zone out people forget that is where the video started working
that is where the video started working
that is where the video started working and plus to add to it Facebook had
and plus to add to it Facebook had
and plus to add to it Facebook had videos you are not playing by themselves
videos you are not playing by themselves
videos you are not playing by themselves you scroll down and it starts playing
you scroll down and it starts playing
you scroll down and it starts playing and when it starts playing it catches
and when it starts playing it catches
and when it starts playing it catches your attention very simple that is why
your attention very simple that is why
your attention very simple that is why instead of reading most most of the
instead of reading most most of the
instead of reading most most of the Harry Potter books I guess most of us
Harry Potter books I guess most of us
Harry Potter books I guess most of us have watched the movies is that exactly
have watched the movies is that exactly
have watched the movies is that exactly so that is where Facebook played the big
so that is where Facebook played the big
so that is where Facebook played the big game let’s move on I’m just giving you
game let’s move on I’m just giving you
game let’s move on I’m just giving you the scenarios and then let’s see what it
the scenarios and then let’s see what it
the scenarios and then let’s see what it turns out to be well these are the
turns out to be well these are the
turns out to be well these are the content how many of us have watched most
content how many of us have watched most
content how many of us have watched most of it
that’s it no one else 369 percent of us
that’s it no one else 369 percent of us watches videos no one else what are
watches videos no one else what are
watches videos no one else what are these big players putting their money in
these big players putting their money in
these big players putting their money in drama romance humor some even into
drama romance humor some even into
drama romance humor some even into docudramas right why because that is
docudramas right why because that is
docudramas right why because that is what is working with the people that is
what is working with the people that is
what is working with the people that is what everyone is watching yeah everyday
what everyone is watching yeah everyday
what everyone is watching yeah everyday basis that is what everyone is watching
basis that is what everyone is watching
basis that is what everyone is watching but what is it getting us what is video
but what is it getting us what is video
but what is it getting us what is video content getting us video content has
content getting us video content has
content getting us video content has been able to create opportunities for
been able to create opportunities for
been able to create opportunities for people there was a study done by Forbes
people there was a study done by Forbes
people there was a study done by Forbes on this video it increased the revenue
on this video it increased the revenue
on this video it increased the revenue by 50% for the stock up just a very
by 50% for the stock up just a very
by 50% for the stock up just a very small little ready I’ve seen at 30
small little ready I’ve seen at 30
small little ready I’ve seen at 30 seconds 50% just off to the volley make
seconds 50% just off to the volley make
seconds 50% just off to the volley make money dude he’s gotten rich yeah but
money dude he’s gotten rich yeah but
money dude he’s gotten rich yeah but what about the other one how many of us
what about the other one how many of us
what about the other one how many of us know about the ice hockey team in India
know about the ice hockey team in India
know about the ice hockey team in India wonderful so the ice hockey team the
wonderful so the ice hockey team the
wonderful so the ice hockey team the female ice hockey team this year was
female ice hockey team this year was
female ice hockey team this year was invited to participate in a tournament
invited to participate in a tournament
invited to participate in a tournament write an international tournament if you
write an international tournament if you
write an international tournament if you have come these girls couldn’t step out
have come these girls couldn’t step out
have come these girls couldn’t step out of India they did not have 32 lakhs and
of India they did not have 32 lakhs and
of India they did not have 32 lakhs and hence the Indian national team could not
hence the Indian national team could not
hence the Indian national team could not go out that is where logical Indian step
go out that is where logical Indian step
go out that is where logical Indian step sir runs a campaign and trust me in
sir runs a campaign and trust me in
sir runs a campaign and trust me in seven days seven days itself they could
seven days seven days itself they could
seven days seven days itself they could aggregate 32 lakhs with one of them
aggregate 32 lakhs with one of them
aggregate 32 lakhs with one of them one man contributing one lakh he does
one man contributing one lakh he does
one man contributing one lakh he does not know those people thanks to the
not know those people thanks to the
not know those people thanks to the video content it was just some very
video content it was just some very
video content it was just some very simple video content that was created
simple video content that was created
simple video content that was created and has made an impact on people right
and has made an impact on people right
and has made an impact on people right well the other data I guess riddle would
well the other data I guess riddle would
well the other data I guess riddle would have spoken about it for sure video if
have spoken about it for sure video if
have spoken about it for sure video if there’s a video in your email it is open
there’s a video in your email it is open
there’s a video in your email it is open by 13% we all know email marketing if I
by 13% we all know email marketing if I
by 13% we all know email marketing if I get a 4% I used to be all around the
get a 4% I used to be all around the
get a 4% I used to be all around the world
world
world I got a four percent open rate that’s
I got a four percent open rate that’s
I got a four percent open rate that’s thirteen percent it’s it’s a
thirteen percent it’s it’s a
thirteen percent it’s it’s a game-changer website well the website
game-changer website well the website
game-changer website well the website opens by fifty five percent trust me ask
opens by fifty five percent trust me ask
opens by fifty five percent trust me ask people who put in everything they have
people who put in everything they have
people who put in everything they have to make sure that happens
to make sure that happens
to make sure that happens to get the Google ranking going up not
to get the Google ranking going up not
to get the Google ranking going up not that is what it is doing but
that is what it is doing but
that is what it is doing but nevertheless out of all this what else
nevertheless out of all this what else
nevertheless out of all this what else is happening this is changing the market
is happening this is changing the market
is happening this is changing the market that is where the marketing strategies
that is where the marketing strategies
that is where the marketing strategies are being changed instead of the textual
are being changed instead of the textual
are being changed instead of the textual content it’s changing into video content
content it’s changing into video content
content it’s changing into video content and it’s a whole new ballgame the market
and it’s a whole new ballgame the market
and it’s a whole new ballgame the market is changing jobs are being created and
is changing jobs are being created and
is changing jobs are being created and you know creative people are given a
you know creative people are given a
you know creative people are given a chance to step out that is the impact of
chance to step out that is the impact of
chance to step out that is the impact of the video content right but what else
the video content right but what else
the video content right but what else what’s what’s in future now this is
what’s what’s in future now this is
what’s what’s in future now this is already happening right what’s in future
already happening right what’s in future
already happening right what’s in future how many of us is yours a snapchat
how many of us is yours a snapchat
how many of us is yours a snapchat Instagram Facebook live right well all
Instagram Facebook live right well all
Instagram Facebook live right well all thanks to all of them we go live right
thanks to all of them we go live right
thanks to all of them we go live right miles away we go live and what happens
miles away we go live and what happens
miles away we go live and what happens after that a very simple thing happens
after that a very simple thing happens
after that a very simple thing happens all of us are watching not Anki even
all of us are watching not Anki even
all of us are watching not Anki even miles away and that is what the impact
miles away and that is what the impact
miles away and that is what the impact is no matter what we see when we have
is no matter what we see when we have
is no matter what we see when we have something that keeps moving in front of
something that keeps moving in front of
something that keeps moving in front of us it catches our eye and we watch it
us it catches our eye and we watch it
us it catches our eye and we watch it that is the impact of video content and
that is the impact of video content and
that is the impact of video content and in the end of it all well I think
in the end of it all well I think
in the end of it all well I think something happened in hell
something happened in hell
something happened in hell uh in the end of it all I would want to
uh in the end of it all I would want to
uh in the end of it all I would want to say something to all of you you know me
say something to all of you you know me
say something to all of you you know me and my partner when we started I had a
and my partner when we started I had a
and my partner when we started I had a wonderful job marketing and everything
wonderful job marketing and everything
wonderful job marketing and everything my partner just came back from Mumbai he
my partner just came back from Mumbai he
my partner just came back from Mumbai he was you know maybe thinking of what to
was you know maybe thinking of what to
was you know maybe thinking of what to do what not to do we started the company
do what not to do we started the company
do what not to do we started the company over a cup of coffee
over a cup of coffee
over a cup of coffee trust me over a cup of coffee we had
trust me over a cup of coffee we had
trust me over a cup of coffee we had childhood friends we captured for a cup
childhood friends we captured for a cup
childhood friends we captured for a cup of coffee and he’s like let’s start the
of coffee and he’s like let’s start the
of coffee and he’s like let’s start the company I call up my mom mom I’m
company I call up my mom mom I’m
company I call up my mom mom I’m starting the company with him my mother
starting the company with him my mother
starting the company with him my mother loved her fits off literally loved her
loved her fits off literally loved her
loved her fits off literally loved her fixed off and I was like mom I’m serious
fixed off and I was like mom I’m serious
fixed off and I was like mom I’m serious doesn’t get it it’s okay we started off
doesn’t get it it’s okay we started off
doesn’t get it it’s okay we started off I’m still working still working in a
I’m still working still working in a
I’m still working still working in a company I used to have more girls still
company I used to have more girls still
company I used to have more girls still working and projects were picking up
working and projects were picking up
working and projects were picking up plan to start it off at Bangalore
plan to start it off at Bangalore
plan to start it off at Bangalore crashed big time try to settle down oh
crashed big time try to settle down oh
crashed big time try to settle down oh hell what are we getting into do we even
hell what are we getting into do we even
hell what are we getting into do we even know what it is and that is when and my
know what it is and that is when and my
know what it is and that is when and my mom said come back home doesn’t make a
mom said come back home doesn’t make a
mom said come back home doesn’t make a difference
difference
difference it’s just media and I you can’t get
it’s just media and I you can’t get
it’s just media and I you can’t get through it media industry is hard to get
through it media industry is hard to get
through it media industry is hard to get it it kills you every day you have an
it it kills you every day you have an
it it kills you every day you have an idea trust me I wake up and when I see
idea trust me I wake up and when I see
idea trust me I wake up and when I see it on YouTube or any other channel it
it on YouTube or any other channel it
it on YouTube or any other channel it kills me that is where I would want to
kills me that is where I would want to
kills me that is where I would want to ask you guys to have your own story I’m
ask you guys to have your own story I’m
ask you guys to have your own story I’m saying it and I’m telling you a story
saying it and I’m telling you a story
saying it and I’m telling you a story but having your own story is very
but having your own story is very
but having your own story is very important you know don’t give a damn
important you know don’t give a damn
important you know don’t give a damn about who says what if you’re
about who says what if you’re
about who says what if you’re comfortable in your skin it doesn’t
comfortable in your skin it doesn’t
comfortable in your skin it doesn’t matter and that is all that I would want
matter and that is all that I would want
matter and that is all that I would want to end it off with thank you
to end it off with thank you
to end it off with thank you [Applause]
”
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