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The frontiers of taste | Fred McVitie | TEDxTruro


listen

listen [Applause]

[Applause]

[Applause] is that perhaps the sound of the surf

is that perhaps the sound of the surf

is that perhaps the sound of the surf moving the small rocks around on port

moving the small rocks around on port

moving the small rocks around on port wreaths Beach you’re walking along the

wreaths Beach you’re walking along the

wreaths Beach you’re walking along the beach with your dog you get a stick you

beach with your dog you get a stick you

beach with your dog you get a stick you throw it into the surf the dog fetches

throw it into the surf the dog fetches

throw it into the surf the dog fetches the stick

the stick

the stick it’s a lovely dare the Cornish Sun is

it’s a lovely dare the Cornish Sun is

it’s a lovely dare the Cornish Sun is setting softly over gold rock it’s not

setting softly over gold rock it’s not

setting softly over gold rock it’s not the surf I’m caught on poetry speech or

the surf I’m caught on poetry speech or

the surf I’m caught on poetry speech or perhaps that’s the sound of the

perhaps that’s the sound of the

perhaps that’s the sound of the television broadcast broadcasting after

television broadcast broadcasting after

television broadcast broadcasting after the film that you’ve been watching us

the film that you’ve been watching us

the film that you’ve been watching us finished you’re lying on a comfy couch

finished you’re lying on a comfy couch

finished you’re lying on a comfy couch the fire is warm

the fire is warm

the fire is warm you’ve doors doff oh time to go to bed

you’ve doors doff oh time to go to bed

you’ve doors doff oh time to go to bed that’s not the sound of TV static what

that’s not the sound of TV static what

that’s not the sound of TV static what you’re listening to is the sound of

you’re listening to is the sound of

you’re listening to is the sound of 10,000 mealworms they’re writhing and

10,000 mealworms they’re writhing and

10,000 mealworms they’re writhing and crawling across one another and that

crawling across one another and that

crawling across one another and that sound is the sound of scaly skin

sound is the sound of scaly skin

sound is the sound of scaly skin scraping across scaly skin imagine

scraping across scaly skin imagine

scraping across scaly skin imagine putting your hands into those mealworms

putting your hands into those mealworms

putting your hands into those mealworms imagine them squirming between your

imagine them squirming between your

imagine them squirming between your fingers crawling up your arm bust your L

fingers crawling up your arm bust your L

fingers crawling up your arm bust your L box your shoulder imagine them on your

box your shoulder imagine them on your

box your shoulder imagine them on your neck here if you’ve got a beard you can

neck here if you’ve got a beard you can

neck here if you’ve got a beard you can imagine them going into the hair of your

imagine them going into the hair of your

imagine them going into the hair of your beard

beard

beard imagine them on your face

whoa imagine one crawling into your

whoa imagine one crawling into your mouth imagine feeling one burst between

mouth imagine feeling one burst between

mouth imagine feeling one burst between your teeth if you’re anything like me

your teeth if you’re anything like me

your teeth if you’re anything like me you’ll be feeling something right about

you’ll be feeling something right about

you’ll be feeling something right about now and judging from your reactions you

now and judging from your reactions you

now and judging from your reactions you probably are maybe you’re feeling a

probably are maybe you’re feeling a

probably are maybe you’re feeling a little bit like you want to step back

little bit like you want to step back

little bit like you want to step back maybe sink back into your seat a bit

maybe sink back into your seat a bit

maybe sink back into your seat a bit maybe you’re feeling a fluttering in

maybe you’re feeling a fluttering in

maybe you’re feeling a fluttering in your stomach maybe a chill on your skin

your stomach maybe a chill on your skin

your stomach maybe a chill on your skin maybe a constriction in the throat maybe

maybe a constriction in the throat maybe

maybe a constriction in the throat maybe your mouth wants to gape a little maybe

your mouth wants to gape a little maybe

your mouth wants to gape a little maybe your tongue wants to protrude if we’re

your tongue wants to protrude if we’re

your tongue wants to protrude if we’re to look into your brain right now we

to look into your brain right now we

to look into your brain right now we might see heightened activity in your

might see heightened activity in your

might see heightened activity in your anterior insular your thalamus your

anterior insular your thalamus your

anterior insular your thalamus your medial prefrontal cortex we know what

medial prefrontal cortex we know what

medial prefrontal cortex we know what this is this is discussed and we are

this is this is discussed and we are

this is this is discussed and we are very very good at allowing insects to

very very good at allowing insects to

very very good at allowing insects to produce that feeling in us there’s

produce that feeling in us there’s

produce that feeling in us there’s several reasons why we meet with them

several reasons why we meet with them

several reasons why we meet with them you might feel discussed several

you might feel discussed several

you might feel discussed several theories are being proposed from a

theories are being proposed from a

theories are being proposed from a Darwinian evolutionary perspective

Darwinian evolutionary perspective

Darwinian evolutionary perspective disgust is the body’s way of telling us

disgust is the body’s way of telling us

disgust is the body’s way of telling us that we’re in the presence of something

that we’re in the presence of something

that we’re in the presence of something dangerous or something toxic something

dangerous or something toxic something

dangerous or something toxic something infectious something pestilential those

infectious something pestilential those

infectious something pestilential those of our ancestors who were repelled by

of our ancestors who were repelled by

of our ancestors who were repelled by the ideas of maggot infested carrion or

the ideas of maggot infested carrion or

the ideas of maggot infested carrion or excrement or rotten flesh those who felt

excrement or rotten flesh those who felt

excrement or rotten flesh those who felt repulsed by that were less likely to

repulsed by that were less likely to

repulsed by that were less likely to fall ill less likely to die less likely

fall ill less likely to die less likely

fall ill less likely to die less likely to reproduce and we carry the genes of

to reproduce and we carry the genes of

to reproduce and we carry the genes of that aversion in the form of our disgust

that aversion in the form of our disgust

that aversion in the form of our disgust insects by association seem to have been

insects by association seem to have been

insects by association seem to have been caught up in that evolutionary habit

caught up in that evolutionary habit

caught up in that evolutionary habit unfairly in my opinion from a

unfairly in my opinion from a

unfairly in my opinion from a psychoanalytic perspective you might

psychoanalytic perspective you might

psychoanalytic perspective you might think of it slightly differently for a

think of it slightly differently for a

think of it slightly differently for a psychoanalyst maybe disgust it’s just a

psychoanalyst maybe disgust it’s just a

psychoanalyst maybe disgust it’s just a flipside of desire a symptom of

flipside of desire a symptom of

flipside of desire a symptom of repression perhaps a repulsive force

repression perhaps a repulsive force

repression perhaps a repulsive force given power by the existence of a

given power by the existence of a

given power by the existence of a attractive opposite are we secretly a

attractive opposite are we secretly a

attractive opposite are we secretly a to insects is this the love that dare

to insects is this the love that dare

to insects is this the love that dare not speak its name

some have suggests did the philosopher

some have suggests did the philosopher old Alvin Orel : I for example that one

old Alvin Orel : I for example that one

old Alvin Orel : I for example that one of the things that we find disgusting

of the things that we find disgusting

of the things that we find disgusting about insects is that we don’t see them

about insects is that we don’t see them

about insects is that we don’t see them as individuals they exist for us as a

as individuals they exist for us as a

as individuals they exist for us as a teeming conglomerate as plagues and

teeming conglomerate as plagues and

teeming conglomerate as plagues and swarms that threatened to engulf us to

swarms that threatened to engulf us to

swarms that threatened to engulf us to overwhelm us to out breed us it is this

overwhelm us to out breed us it is this

overwhelm us to out breed us it is this quality of duck what corn I refers to us

quality of duck what corn I refers to us

quality of duck what corn I refers to us there they’re teaming sexual fecundity

there they’re teaming sexual fecundity

there they’re teaming sexual fecundity excessive sexual for Conda G for coal

excessive sexual for Conda G for coal

excessive sexual for Conda G for coal nine that we find so threatening

nine that we find so threatening

nine that we find so threatening whatever the reason insects are pretty

whatever the reason insects are pretty

whatever the reason insects are pretty disgusting really really disgusting but

disgusting really really disgusting but

disgusting really really disgusting but there’s something funny about insects

there’s something funny about insects

there’s something funny about insects too and if you’ve been reading the

too and if you’ve been reading the

too and if you’ve been reading the papers or watching television any sudden

papers or watching television any sudden

papers or watching television any sudden last three or four years you’ll know

last three or four years you’ll know

last three or four years you’ll know that insects seem to be having a bit of

that insects seem to be having a bit of

that insects seem to be having a bit of a time in the Sun right now you’ll have

a time in the Sun right now you’ll have

a time in the Sun right now you’ll have seen articles pointing out how high in

seen articles pointing out how high in

seen articles pointing out how high in protein insects they are or higher than

protein insects they are or higher than

protein insects they are or higher than traditional livestock you’re perhaps

traditional livestock you’re perhaps

traditional livestock you’re perhaps have read that they contain more vitamin

have read that they contain more vitamin

have read that they contain more vitamin b12 and you’d find in fish more iron

b12 and you’d find in fish more iron

b12 and you’d find in fish more iron that you’d find in spinach also high in

that you’d find in spinach also high in

that you’d find in spinach also high in zinc in calcium and potassium and other

zinc in calcium and potassium and other

zinc in calcium and potassium and other nutrients low in fat high in fiber you

nutrients low in fat high in fiber you

nutrients low in fat high in fiber you might have come across those kind of

might have come across those kind of

might have come across those kind of ideas you might have also read that some

ideas you might have also read that some

ideas you might have also read that some of the major companies in in the world

of the major companies in in the world

of the major companies in in the world today including PepsiCo and Nestle are

today including PepsiCo and Nestle are

today including PepsiCo and Nestle are investing millions in the idea of

investing millions in the idea of

investing millions in the idea of insects as the future of food and if

insects as the future of food and if

insects as the future of food and if corporations that size are investing in

corporations that size are investing in

corporations that size are investing in it you know it’s not just a passing fad

it you know it’s not just a passing fad

it you know it’s not just a passing fad it’s been estimated that the global

it’s been estimated that the global

it’s been estimated that the global market federal insects will go to over

market federal insects will go to over

market federal insects will go to over half a billion by 2023 you might even

half a billion by 2023 you might even

half a billion by 2023 you might even have heard that there was a report

have heard that there was a report

have heard that there was a report published in 2013 by the United Nations

published in 2013 by the United Nations

published in 2013 by the United Nations the Food and Agriculture Association of

the Food and Agriculture Association of

the Food and Agriculture Association of the United Nations indeed not only

the United Nations indeed not only

the United Nations indeed not only detailing how many insects are already

detailing how many insects are already

detailing how many insects are already consumed around the world over two

consumed around the world over two

consumed around the world over two billion people almost a third of the

billion people almost a third of the

billion people almost a third of the world’s population already consumed over

world’s population already consumed over

world’s population already consumed over 2000 types of edible insects but also in

2000 types of edible insects but also in

2000 types of edible insects but also in this report pointing out their benefits

this report pointing out their benefits

this report pointing out their benefits in terms of

in terms of

in terms of their nobility in terms of production in

their nobility in terms of production in

their nobility in terms of production in terms of energy use in terms of

terms of energy use in terms of

terms of energy use in terms of greenhouse gas emissions insects are off

greenhouse gas emissions insects are off

greenhouse gas emissions insects are off the charts they use less feed to produce

the charts they use less feed to produce

the charts they use less feed to produce more protein make less greenhouse gas

more protein make less greenhouse gas

more protein make less greenhouse gas require less energy and less space so we

require less energy and less space so we

require less energy and less space so we seem to be in a bit of a cleft stick

seem to be in a bit of a cleft stick

seem to be in a bit of a cleft stick here insects are simultaneously

here insects are simultaneously

here insects are simultaneously disgusting and brilliant they could save

disgusting and brilliant they could save

disgusting and brilliant they could save the world and to make our stomach turn

the world and to make our stomach turn

the world and to make our stomach turn over and give us chills in our skin

over and give us chills in our skin

over and give us chills in our skin perhaps make us want to be sick but

perhaps make us want to be sick but

perhaps make us want to be sick but we’ve been here before this ugly looking

we’ve been here before this ugly looking

we’ve been here before this ugly looking bottom feeder as you’ll know is a

bottom feeder as you’ll know is a

bottom feeder as you’ll know is a lobster and a hundred years ago 150

lobster and a hundred years ago 150

lobster and a hundred years ago 150 years ago this was completely beyond the

years ago this was completely beyond the

years ago this was completely beyond the bounds of good taste anyone with any

bounds of good taste anyone with any

bounds of good taste anyone with any kind of gustatory experience would

kind of gustatory experience would

kind of gustatory experience would reject this wholesale these will only

reject this wholesale these will only

reject this wholesale these will only fit for prisoners and indentured

fit for prisoners and indentured

fit for prisoners and indentured servants now a Cornish lobster is about

servants now a Cornish lobster is about

servants now a Cornish lobster is about 35 pounds a kilo and features on the

35 pounds a kilo and features on the

35 pounds a kilo and features on the menus of the best restaurants so what

menus of the best restaurants so what

menus of the best restaurants so what should we do those of us who are

should we do those of us who are

should we do those of us who are interested in advocating for greater

interested in advocating for greater

interested in advocating for greater consumption of edible insects so we just

consumption of edible insects so we just

consumption of edible insects so we just wait around and hope that as with the

wait around and hope that as with the

wait around and hope that as with the lobster we all just kind of get over

lobster we all just kind of get over

lobster we all just kind of get over this noise you’re about insects well we

this noise you’re about insects well we

this noise you’re about insects well we could but manufacturers are also doing

could but manufacturers are also doing

could but manufacturers are also doing other things manufacturers are also

other things manufacturers are also

other things manufacturers are also trying to find ways to introduce edible

trying to find ways to introduce edible

trying to find ways to introduce edible insects into the food supply using those

insects into the food supply using those

insects into the food supply using those traditional methods of rebranding and

traditional methods of rebranding and

traditional methods of rebranding and judicious use of euphemism let me

judicious use of euphemism let me

judicious use of euphemism let me introduce you to this fella this is an

introduce you to this fella this is an

introduce you to this fella this is an insect called Diplodocus caucus and if

insect called Diplodocus caucus and if

insect called Diplodocus caucus and if you put it in the palm of your hand and

you put it in the palm of your hand and

you put it in the palm of your hand and smush it with your finger it leaves a

smush it with your finger it leaves a

smush it with your finger it leaves a crimson smear on your skin like that if

crimson smear on your skin like that if

crimson smear on your skin like that if you take that and dry it to a powder you

you take that and dry it to a powder you

you take that and dry it to a powder you can use it to color all manner of things

can use it to color all manner of things

can use it to color all manner of things the Aztecs used it to color yarn for

the Aztecs used it to color yarn for

the Aztecs used it to color yarn for fabrics you could alternatively add it

fabrics you could alternatively add it

fabrics you could alternatively add it to a strawberry

to a strawberry

to a strawberry Pacino to give it that healthy red look

Pacino to give it that healthy red look

Pacino to give it that healthy red look as a major coffee chain didn’t sell very

as a major coffee chain didn’t sell very

as a major coffee chain didn’t sell very recently you could also add it to yogurt

recently you could also add it to yogurt

recently you could also add it to yogurt or to fruit juice real label it as

or to fruit juice real label it as

or to fruit juice real label it as carmine and sell it on the supermarket’s

carmine and sell it on the supermarket’s

carmine and sell it on the supermarket’s you could even give it the innocuous

you could even give it the innocuous

you could even give it the innocuous designation e120 and add it to the

designation e120 and add it to the

designation e120 and add it to the sweets that you give your children next

sweets that you give your children next

sweets that you give your children next time you’re in the supermarket check

time you’re in the supermarket check

time you’re in the supermarket check your levels okay you’re already eating a

your levels okay you’re already eating a

your levels okay you’re already eating a lot of insect in fact it’s forget

lot of insect in fact it’s forget

lot of insect in fact it’s forget estimated that all of us get about 500

estimated that all of us get about 500

estimated that all of us get about 500 grams of insects that’s a bag about this

grams of insects that’s a bag about this

grams of insects that’s a bag about this big about 500 grams of insects

big about 500 grams of insects

big about 500 grams of insects accidentally or intentionally every year

accidentally or intentionally every year

accidentally or intentionally every year so we’re already doing it the future

so we’re already doing it the future

so we’re already doing it the future will be more of the same let me show you

will be more of the same let me show you

will be more of the same let me show you a list of ingredients this is what a

a list of ingredients this is what a

a list of ingredients this is what a list of ingredients might look like in a

list of ingredients might look like in a

list of ingredients might look like in a supermarket before too long as you can

supermarket before too long as you can

supermarket before too long as you can see two of those ingredients are

see two of those ingredients are

see two of those ingredients are highlighted in red fairy

highlighted in red fairy

highlighted in red fairy and Grillin nice innocuous sounding

and Grillin nice innocuous sounding

and Grillin nice innocuous sounding additives Farion is one of the proposed

additives Farion is one of the proposed

additives Farion is one of the proposed names for Sanabria Molitor which is

names for Sanabria Molitor which is

names for Sanabria Molitor which is mealworms mealworms dried ground to a

mealworms mealworms dried ground to a

mealworms mealworms dried ground to a powder marketed as fairing added to

powder marketed as fairing added to

powder marketed as fairing added to existing food foodstuffs Grillin is the

existing food foodstuffs Grillin is the

existing food foodstuffs Grillin is the equivalent for crickets ground crickets

so as I say expect to see that within

so as I say expect to see that within five years except of course you don’t

five years except of course you don’t

five years except of course you don’t really need to wait five years these

really need to wait five years these

really need to wait five years these delicious-looking falafel locally

delicious-looking falafel locally

delicious-looking falafel locally produced here in Cornwall are made with

produced here in Cornwall are made with

produced here in Cornwall are made with exactly those ingredients and recently

exactly those ingredients and recently

exactly those ingredients and recently won an award in the test the West Awards

won an award in the test the West Awards

won an award in the test the West Awards and the yes they do contain mealworms

and the yes they do contain mealworms

and the yes they do contain mealworms and crickets so if have you seen the new

and crickets so if have you seen the new

and crickets so if have you seen the new blade or the film having seen any

blade or the film having seen any

blade or the film having seen any pleasure and film okay

pleasure and film okay

pleasure and film okay if you haven’t seen the new blade or the

if you haven’t seen the new blade or the

if you haven’t seen the new blade or the film there are several scenes in it

film there are several scenes in it

film there are several scenes in it which indicate that in the future people

which indicate that in the future people

which indicate that in the future people will be eating insects they seem to be

will be eating insects they seem to be

will be eating insects they seem to be just around the place at train stations

just around the place at train stations

just around the place at train stations you know like your sushi is now

but we don’t have to wait till 2049 for

but we don’t have to wait till 2049 for insects to become routine we might never

insects to become routine we might never

insects to become routine we might never become accustomed to those phases and

become accustomed to those phases and

become accustomed to those phases and teaming for kunda t that strange

teaming for kunda t that strange

teaming for kunda t that strange overwhelming sexuality they have but

overwhelming sexuality they have but

overwhelming sexuality they have but we’ll get used to them somehow through

we’ll get used to them somehow through

we’ll get used to them somehow through the use of euphemism so we are living in

the use of euphemism so we are living in

the use of euphemism so we are living in quite a unique moment actually in the

quite a unique moment actually in the

quite a unique moment actually in the history of tests in gustatory history

history of tests in gustatory history

history of tests in gustatory history because our kids now grandkids why 2049

because our kids now grandkids why 2049

because our kids now grandkids why 2049 this will all be routine behavior to

this will all be routine behavior to

this will all be routine behavior to them they won’t have that experience

them they won’t have that experience

them they won’t have that experience that we have of seeing insects what is

that we have of seeing insects what is

that we have of seeing insects what is the future of food and there’s something

the future of food and there’s something

the future of food and there’s something that’s turns your stomach over as

that’s turns your stomach over as

that’s turns your stomach over as simultaneously raw revolting and

simultaneously raw revolting and

simultaneously raw revolting and desirable they want to have any of that

desirable they want to have any of that

desirable they want to have any of that they’ll look back to us and think what

they’ll look back to us and think what

they’ll look back to us and think what was it like granddad what was it like to

was it like granddad what was it like to

was it like granddad what was it like to be alive in 2017 when you had this weird

be alive in 2017 when you had this weird

be alive in 2017 when you had this weird ambivalence about insects I think we

ambivalence about insects I think we

ambivalence about insects I think we should be able to tell them I think we

should be able to tell them I think we

should be able to tell them I think we ought to describe in detail what it is

ought to describe in detail what it is

ought to describe in detail what it is like to be confronted with something

like to be confronted with something

like to be confronted with something that’s strange and alien and unpleasant

that’s strange and alien and unpleasant

that’s strange and alien and unpleasant and creepy and similar and also

and creepy and similar and also

and creepy and similar and also desirable and healthy and maybe even

desirable and healthy and maybe even

desirable and healthy and maybe even tasty the only way we’re going to be

tasty the only way we’re going to be

tasty the only way we’re going to be able to tell them that story is by

able to tell them that story is by

able to tell them that story is by trying them ourselves so I want to

trying them ourselves so I want to

trying them ourselves so I want to encourage you to embrace that paradox

encourage you to embrace that paradox

encourage you to embrace that paradox that cleft stick I talked about between

that cleft stick I talked about between

that cleft stick I talked about between desire and and then disgust to savor

desire and and then disgust to savor

desire and and then disgust to savor that the pleasures of that disgust and

that the pleasures of that disgust and

that the pleasures of that disgust and to embrace this moment savor the moment

to embrace this moment savor the moment

to embrace this moment savor the moment you might say thanks very much

”

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