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The End of Animal Farming | Jacy Reese | TEDxUniversityofMississippi


[Music]

[Music] before we dive in I want to ask a couple

before we dive in I want to ask a couple

before we dive in I want to ask a couple questions first how many of you are

questions first how many of you are

questions first how many of you are vegetarian or vegan okay a few around

vegetarian or vegan okay a few around

vegetarian or vegan okay a few around maybe 5% if we asked all US adults it’d

maybe 5% if we asked all US adults it’d

maybe 5% if we asked all US adults it’d be around five maybe 10% now how many of

be around five maybe 10% now how many of

be around five maybe 10% now how many of you have seen at least one of the

you have seen at least one of the

you have seen at least one of the following a video of animal cruelty on

following a video of animal cruelty on

following a video of animal cruelty on factory farms a documentary or news

factory farms a documentary or news

factory farms a documentary or news report on the environmental harms of

report on the environmental harms of

report on the environmental harms of animal agriculture or a scientific

animal agriculture or a scientific

animal agriculture or a scientific article on the public health issues such

article on the public health issues such

article on the public health issues such as the overuse of antibiotics in animal

as the overuse of antibiotics in animal

as the overuse of antibiotics in animal feed how many okay almost everyone

feed how many okay almost everyone

feed how many okay almost everyone probably over 95% now when I see that

probably over 95% now when I see that

probably over 95% now when I see that jump from 5% I worry that I’ve made a

jump from 5% I worry that I’ve made a

jump from 5% I worry that I’ve made a huge mistake full disclosure I’m a vegan

huge mistake full disclosure I’m a vegan

huge mistake full disclosure I’m a vegan I’m even the preachy vegan who tells

I’m even the preachy vegan who tells

I’m even the preachy vegan who tells everyone I meet about the problems of

everyone I meet about the problems of

everyone I meet about the problems of animal farming because I really do think

animal farming because I really do think

animal farming because I really do think it’s one of the most important issues of

it’s one of the most important issues of

it’s one of the most important issues of our time but my mistake and the mistake

our time but my mistake and the mistake

our time but my mistake and the mistake of other food advocates has been trying

of other food advocates has been trying

of other food advocates has been trying to fix these issues solely by telling

to fix these issues solely by telling

to fix these issues solely by telling you personally to go vegan vegetarian or

you personally to go vegan vegetarian or

you personally to go vegan vegetarian or to reduce your meat consumption we need

to reduce your meat consumption we need

to reduce your meat consumption we need a bigger better solution for our broken

a bigger better solution for our broken

a bigger better solution for our broken food system now you might wonder if our

food system now you might wonder if our

food system now you might wonder if our country has at least switched from

country has at least switched from

country has at least switched from factory farming to more humane practices

factory farming to more humane practices

factory farming to more humane practices I grew up in rural Texas I spent a lot

I grew up in rural Texas I spent a lot

I grew up in rural Texas I spent a lot of time around farmed animals lounging

of time around farmed animals lounging

of time around farmed animals lounging on green pastures back then I thought

on green pastures back then I thought

on green pastures back then I thought all farmed animals lived that way

all farmed animals lived that way

all farmed animals lived that way unfortunately according to USDA data

unfortunately according to USDA data

unfortunately according to USDA data over 99% of farmed animals live on

over 99% of farmed animals live on

over 99% of farmed animals live on factory farms the situation is dire

factory farms the situation is dire

factory farms the situation is dire there are over a hundred billion animals

there are over a hundred billion animals

there are over a hundred billion animals in the global food system many of them

in the global food system many of them

in the global food system many of them are confined in tiny cages barely larger

are confined in tiny cages barely larger

are confined in tiny cages barely larger than their own bodies their beaks and

than their own bodies their beaks and

than their own bodies their beaks and tails are cut off without anesthetic

tails are cut off without anesthetic

tails are cut off without anesthetic they suffer day and night from

they suffer day and night from

they suffer day and night from infectious diseases and intense

infectious diseases and intense

infectious diseases and intense artificial selection that has them

artificial selection that has them

artificial selection that has them growing so much meat that they collapse

growing so much meat that they collapse

growing so much meat that they collapse under their own weight animal farming

under their own weight animal farming

under their own weight animal farming pollutes our land and water

pollutes our land and water

pollutes our land and water endangering the health and economies of

endangering the health and economies of

endangering the health and economies of rural Americans it’s responsible for

rural Americans it’s responsible for

rural Americans it’s responsible for more greenhouse gas emissions than all

more greenhouse gas emissions than all

more greenhouse gas emissions than all planes cars trains and other

planes cars trains and other

planes cars trains and other transportation combined 80% of all u.s.

transportation combined 80% of all u.s.

transportation combined 80% of all u.s. antibiotics are fed to farmed animals

antibiotics are fed to farmed animals

antibiotics are fed to farmed animals leading to dangerous incurable human

leading to dangerous incurable human

leading to dangerous incurable human diseases

diseases

diseases finally animal farming is just

finally animal farming is just

finally animal farming is just incredibly expensive

incredibly expensive

incredibly expensive it receives 38 billion dollars in

it receives 38 billion dollars in

it receives 38 billion dollars in subsidies every year from the US

subsidies every year from the US

subsidies every year from the US government and it sucks up massive

government and it sucks up massive

government and it sucks up massive amounts of natural resources that should

amounts of natural resources that should

amounts of natural resources that should be going to help people in need I think

be going to help people in need I think

be going to help people in need I think we can all agree that this is an urgent

we can all agree that this is an urgent

we can all agree that this is an urgent social issue that we desperately need to

social issue that we desperately need to

social issue that we desperately need to fix and by we I don’t just mean

fix and by we I don’t just mean

fix and by we I don’t just mean vegetarians I mean everyone who cares

vegetarians I mean everyone who cares

vegetarians I mean everyone who cares about these problems finding a solution

about these problems finding a solution

about these problems finding a solution to this seemingly intractable issue is

to this seemingly intractable issue is

to this seemingly intractable issue is also a fascinating intellectual problem

also a fascinating intellectual problem

also a fascinating intellectual problem when we can tackle with the tools of

when we can tackle with the tools of

when we can tackle with the tools of effective altruism they’re growing

effective altruism they’re growing

effective altruism they’re growing mindset and charity business and

mindset and charity business and

mindset and charity business and politics of using evidence-based

politics of using evidence-based

politics of using evidence-based research to find and implement the most

research to find and implement the most

research to find and implement the most effective solutions to the world’s

effective solutions to the world’s

effective solutions to the world’s biggest problems

biggest problems

biggest problems the most powerful tool we have is

the most powerful tool we have is

the most powerful tool we have is innovation the amazing thing is that we

innovation the amazing thing is that we

innovation the amazing thing is that we don’t have to give up meat dairy or eggs

don’t have to give up meat dairy or eggs

don’t have to give up meat dairy or eggs to end animal farming think about it

to end animal farming think about it

to end animal farming think about it what’s meat it’s fat protein water and

what’s meat it’s fat protein water and

what’s meat it’s fat protein water and trace minerals all of these ingredients

trace minerals all of these ingredients

trace minerals all of these ingredients are readily available in the plant

are readily available in the plant

are readily available in the plant kingdom they’re just not assembled in

kingdom they’re just not assembled in

kingdom they’re just not assembled in the architecture of meat that’s what a

the architecture of meat that’s what a

the architecture of meat that’s what a cow does but a cow also does a lot of

cow does but a cow also does a lot of

cow does but a cow also does a lot of stuff we don’t need

stuff we don’t need

stuff we don’t need she grows hair teeth bones she walks

she grows hair teeth bones she walks

she grows hair teeth bones she walks around she breeze thanks and feels these

around she breeze thanks and feels these

around she breeze thanks and feels these extra processes mean that for every 10

extra processes mean that for every 10

extra processes mean that for every 10 calories of plant-based food we feed a

calories of plant-based food we feed a

calories of plant-based food we feed a farmed animal we get around one calorie

farmed animal we get around one calorie

farmed animal we get around one calorie of meat in return even with the nutrient

of meat in return even with the nutrient

of meat in return even with the nutrient animal products our most known for

animal products our most known for

animal products our most known for protein for every 10 grams of

protein for every 10 grams of

protein for every 10 grams of plant-based we get at most 2 grams of

plant-based we get at most 2 grams of

plant-based we get at most 2 grams of animal-based so what if we assemble

animal-based so what if we assemble

animal-based so what if we assemble these ingredients ourselves with a more

these ingredients ourselves with a more

these ingredients ourselves with a more efficient ethical process that’s the

efficient ethical process that’s the

efficient ethical process that’s the approach of companies like beyond meat

approach of companies like beyond meat

approach of companies like beyond meat hungry planet and impossible foods

hungry planet and impossible foods

hungry planet and impossible foods they’ve already succeeded in making a

they’ve already succeeded in making a

they’ve already succeeded in making a beef burger made from plants many

beef burger made from plants many

beef burger made from plants many consumers can’t even tell the difference

consumers can’t even tell the difference

consumers can’t even tell the difference today they’re just perfecting that

today they’re just perfecting that

today they’re just perfecting that product and scaling up the process to

product and scaling up the process to

product and scaling up the process to lower costs and widen distribution in

lower costs and widen distribution in

lower costs and widen distribution in fact the beyond Berger pictured here is

fact the beyond Berger pictured here is

fact the beyond Berger pictured here is already available in Mississippi but

already available in Mississippi but

already available in Mississippi but let’s be cautious what if consumers are

let’s be cautious what if consumers are

let’s be cautious what if consumers are really picky what if they don’t just

really picky what if they don’t just

really picky what if they don’t just want something that tastes like animal

want something that tastes like animal

want something that tastes like animal meat but something that has actually

meat but something that has actually

meat but something that has actually made from animal cells well there’s good

made from animal cells well there’s good

made from animal cells well there’s good news scientists and chefs have been

news scientists and chefs have been

news scientists and chefs have been working on so-called clean meat real

working on so-called clean meat real

working on so-called clean meat real meat made without the food safety and

meat made without the food safety and

meat made without the food safety and ethical cost of animal slaughter to do

ethical cost of animal slaughter to do

ethical cost of animal slaughter to do this they take a small sample of cells

this they take a small sample of cells

this they take a small sample of cells from a living animal and place those

from a living animal and place those

from a living animal and place those cells in a cultivator which looks like

cells in a cultivator which looks like

cells in a cultivator which looks like one of the big tanks at a beer brewery

one of the big tanks at a beer brewery

one of the big tanks at a beer brewery inside the cells mixed with the

inside the cells mixed with the

inside the cells mixed with the nutrients they need to grow in the same

nutrients they need to grow in the same

nutrients they need to grow in the same process that happens inside an animal’s

process that happens inside an animal’s

process that happens inside an animal’s body and voila

body and voila

body and voila you can have your cow and eat beef too

you can have your cow and eat beef too

you can have your cow and eat beef too but you might be thinking not all

but you might be thinking not all

but you might be thinking not all beneficial technologies are widely

beneficial technologies are widely

beneficial technologies are widely adopted right so what if something goes

adopted right so what if something goes

adopted right so what if something goes wrong what if the technology is fully

wrong what if the technology is fully

wrong what if the technology is fully developed but perceived as just another

developed but perceived as just another

developed but perceived as just another food for vegetarians or what if an

food for vegetarians or what if an

food for vegetarians or what if an irresponsible company what’s their

irresponsible company what’s their

irresponsible company what’s their product get contaminated

product get contaminated

product get contaminated leading to a cascade of negative press

leading to a cascade of negative press

leading to a cascade of negative press that cripples the industry with

that cripples the industry with

that cripples the industry with conventional meat we see contamination

conventional meat we see contamination

conventional meat we see contamination scandals all the time but for a young

scandals all the time but for a young

scandals all the time but for a young industry like clean meat it could be

industry like clean meat it could be

industry like clean meat it could be fatal

fatal

fatal it’s like self-driving cars where the

it’s like self-driving cars where the

it’s like self-driving cars where the industry needs to be especially careful

industry needs to be especially careful

industry needs to be especially careful about collisions despite having an

about collisions despite having an

about collisions despite having an overall better safety record

overall better safety record

overall better safety record so what social change will we see on our

so what social change will we see on our

so what social change will we see on our way to an animal for the food system the

way to an animal for the food system the

way to an animal for the food system the biggest one is a shift beyond the

biggest one is a shift beyond the

biggest one is a shift beyond the individual and towards institutional

individual and towards institutional

individual and towards institutional change like I said earlier advocates of

change like I said earlier advocates of

change like I said earlier advocates of thus far are focused heavily on one by

thus far are focused heavily on one by

thus far are focused heavily on one by one diet change but I believe that we’ll

one diet change but I believe that we’ll

one diet change but I believe that we’ll see the biggest changes happen with

see the biggest changes happen with

see the biggest changes happen with changes to institutions like businesses

changes to institutions like businesses

changes to institutions like businesses governments nonprofits and society as a

governments nonprofits and society as a

governments nonprofits and society as a whole there’s a lot of evidence that

whole there’s a lot of evidence that

whole there’s a lot of evidence that this strategy is more effective last

this strategy is more effective last

this strategy is more effective last year I was at a protest calling for a

year I was at a protest calling for a

year I was at a protest calling for a restaurant chain to reform its animal

restaurant chain to reform its animal

restaurant chain to reform its animal welfare policies just basic stuff like

welfare policies just basic stuff like

welfare policies just basic stuff like choosing healthier breeds of chickens or

choosing healthier breeds of chickens or

choosing healthier breeds of chickens or having windows in the chicken sheds a

having windows in the chicken sheds a

having windows in the chicken sheds a pedestrian walked up and thanked me

pedestrian walked up and thanked me

pedestrian walked up and thanked me profusely for helping these poor animals

profusely for helping these poor animals

profusely for helping these poor animals I told him he was welcome to join us

I told him he was welcome to join us

I told him he was welcome to join us as bystanders sometimes do and he said

as bystanders sometimes do and he said

as bystanders sometimes do and he said oh no no no I can’t

oh no no no I can’t

oh no no no I can’t I’m not a vegetarian I insisted that he

I’m not a vegetarian I insisted that he

I’m not a vegetarian I insisted that he was welcome to join us without being

was welcome to join us without being

was welcome to join us without being vegetarian we were just calling for

vegetarian we were just calling for

vegetarian we were just calling for better treatment for these animals but

better treatment for these animals but

better treatment for these animals but he was unconvinced

he was unconvinced

he was unconvinced he saw vegetarianism as a prerequisite

he saw vegetarianism as a prerequisite

he saw vegetarianism as a prerequisite to helping farmed animals because

to helping farmed animals because

to helping farmed animals because advocates have conflated the two for so

advocates have conflated the two for so

advocates have conflated the two for so long if we instead use an institutional

long if we instead use an institutional

long if we instead use an institutional framing that bystander might have joined

framing that bystander might have joined

framing that bystander might have joined us and maybe become vegetarian along the

us and maybe become vegetarian along the

us and maybe become vegetarian along the way this strategy also helps people

way this strategy also helps people

way this strategy also helps people avoid what psychologists call the

avoid what psychologists call the

avoid what psychologists call the collapse of compassion the feeling of

collapse of compassion the feeling of

collapse of compassion the feeling of apathy that comes when we encounter a

apathy that comes when we encounter a

apathy that comes when we encounter a big problem without clearly seeing a big

big problem without clearly seeing a big

big problem without clearly seeing a big solution the institutional framing puts

solution the institutional framing puts

solution the institutional framing puts that solution changing society as a

that solution changing society as a

that solution changing society as a whole front and center in our messaging

whole front and center in our messaging

whole front and center in our messaging the strategy is also well evidenced by

the strategy is also well evidenced by

the strategy is also well evidenced by historical social movements which is

historical social movements which is

historical social movements which is what I spend most of my time researching

what I spend most of my time researching

what I spend most of my time researching virtually no movements from

virtually no movements from

virtually no movements from environmentalism children’s rights

environmentalism children’s rights

environmentalism children’s rights anti-slavery feminism to anti-war

anti-slavery feminism to anti-war

anti-slavery feminism to anti-war movements have succeeded with the heavy

movements have succeeded with the heavy

movements have succeeded with the heavy individual focus that we see in the

individual focus that we see in the

individual focus that we see in the farmed animal movement consumer advocacy

farmed animal movement consumer advocacy

farmed animal movement consumer advocacy like boycotts have succeeded when uses

like boycotts have succeeded when uses

like boycotts have succeeded when uses tools for institutional change but

tools for institutional change but

tools for institutional change but failed when treated as an end goal we

failed when treated as an end goal we

failed when treated as an end goal we need to learn from the past the second

need to learn from the past the second

need to learn from the past the second big change is a shift beyond opposition

big change is a shift beyond opposition

big change is a shift beyond opposition to factory farming alone and towards

to factory farming alone and towards

to factory farming alone and towards opposition to animal farming as a whole

opposition to animal farming as a whole

opposition to animal farming as a whole there’s a lot of evidence for this

there’s a lot of evidence for this

there’s a lot of evidence for this strategy too first numerous

strategy too first numerous

strategy too first numerous investigations have shown that so-called

investigations have shown that so-called

investigations have shown that so-called humane farms are rarely humane in

humane farms are rarely humane in

humane farms are rarely humane in practice the most picturesque farm I’ve

practice the most picturesque farm I’ve

practice the most picturesque farm I’ve ever been on was an award-winning

ever been on was an award-winning

ever been on was an award-winning California egg farm but because of the

California egg farm but because of the

California egg farm but because of the farms natural and organic policies they

farms natural and organic policies they

farms natural and organic policies they didn’t vaccinate the birds or give them

didn’t vaccinate the birds or give them

didn’t vaccinate the birds or give them antibiotics like factory farms do this

antibiotics like factory farms do this

antibiotics like factory farms do this led to atrocious health

led to atrocious health

led to atrocious health I saw many cases of Marek’s a highly

I saw many cases of Marek’s a highly

I saw many cases of Marek’s a highly contagious disease that often leads to

contagious disease that often leads to

contagious disease that often leads to blindness and missing eyes fluid belly

blindness and missing eyes fluid belly

blindness and missing eyes fluid belly some birds with over a pound of fluid

some birds with over a pound of fluid

some birds with over a pound of fluid buildup inside they’re less than five

buildup inside they’re less than five

buildup inside they’re less than five pound bodies fungal infections Lysanne

pound bodies fungal infections Lysanne

pound bodies fungal infections Lysanne almost all of them and many birds

almost all of them and many birds

almost all of them and many birds crippled by eggs that had gotten stuck

crippled by eggs that had gotten stuck

crippled by eggs that had gotten stuck inside them on the way out I’ve been

inside them on the way out I’ve been

inside them on the way out I’ve been dismayed that the reality of these farms

dismayed that the reality of these farms

dismayed that the reality of these farms is nearly as bad as

is nearly as bad as

is nearly as bad as tree farming well reduction in suffering

tree farming well reduction in suffering

tree farming well reduction in suffering is something we should applaud and it

is something we should applaud and it

is something we should applaud and it can be a step towards abolition the

can be a step towards abolition the

can be a step towards abolition the unmitigated suffering is still a moral

unmitigated suffering is still a moral

unmitigated suffering is still a moral catastrophe second simply the idea that

catastrophe second simply the idea that

catastrophe second simply the idea that there are humane ways to raise and kill

there are humane ways to raise and kill

there are humane ways to raise and kill animals for food is a huge roadblock

animals for food is a huge roadblock

animals for food is a huge roadblock even if you just oppose factory farming

even if you just oppose factory farming

even if you just oppose factory farming seventy five percent of people think

seventy five percent of people think

seventy five percent of people think they usually eat meat from animals who

they usually eat meat from animals who

they usually eat meat from animals who are treated humanely but as we saw

are treated humanely but as we saw

are treated humanely but as we saw earlier less than one percent of farmed

earlier less than one percent of farmed

earlier less than one percent of farmed animals actually live on non factory

animals actually live on non factory

animals actually live on non factory farms that’s crazy right

farms that’s crazy right

farms that’s crazy right why are consumers so confused well what

why are consumers so confused well what

why are consumers so confused well what do we eat animals there’s a cognitive

do we eat animals there’s a cognitive

do we eat animals there’s a cognitive dissonance that Clause at us because

dissonance that Clause at us because

dissonance that Clause at us because deep down we care about animals too what

deep down we care about animals too what

deep down we care about animals too what seems to happen is that our subconscious

seems to happen is that our subconscious

seems to happen is that our subconscious protects us from this dissonance by

protects us from this dissonance by

protects us from this dissonance by creating a psychological refuge it tells

creating a psychological refuge it tells

creating a psychological refuge it tells us that actually everything’s ok the

us that actually everything’s ok the

us that actually everything’s ok the farmed animals are treated well even

farmed animals are treated well even

farmed animals are treated well even when the facts point in the opposite

when the facts point in the opposite

when the facts point in the opposite direction this mistaken belief protects

direction this mistaken belief protects

direction this mistaken belief protects us from the conflict between our values

us from the conflict between our values

us from the conflict between our values and our behavior and the misleading

and our behavior and the misleading

and our behavior and the misleading labels on animal products like pictures

labels on animal products like pictures

labels on animal products like pictures of green pastures on cartons of factory

of green pastures on cartons of factory

of green pastures on cartons of factory farm eggs exacerbate this issue finally

farm eggs exacerbate this issue finally

farm eggs exacerbate this issue finally these farms are just too expensive to

these farms are just too expensive to

these farms are just too expensive to feed this hungry planet so-called humane

feed this hungry planet so-called humane

feed this hungry planet so-called humane animal products are already several

animal products are already several

animal products are already several times the normal price

times the normal price

times the normal price many of us just can’t afford that and

many of us just can’t afford that and

many of us just can’t afford that and the demand on Natural Resources

the demand on Natural Resources

the demand on Natural Resources is just too much for this planet to bear

is just too much for this planet to bear

is just too much for this planet to bear especially when we can get the same

especially when we can get the same

especially when we can get the same foods for more sustainable sources

foods for more sustainable sources

foods for more sustainable sources fortunately the future is bright today

fortunately the future is bright today

fortunately the future is bright today we’re at an inflection point where the

we’re at an inflection point where the

we’re at an inflection point where the moral reasons to change our food system

moral reasons to change our food system

moral reasons to change our food system are very compelling technology is on its

are very compelling technology is on its

are very compelling technology is on its way and excellent alternatives are

way and excellent alternatives are

way and excellent alternatives are already here and advocates are wising up

already here and advocates are wising up

already here and advocates are wising up to more impactful strategies it’s

to more impactful strategies it’s

to more impactful strategies it’s incredibly empowering to have this

incredibly empowering to have this

incredibly empowering to have this wealth of evidence available from

wealth of evidence available from

wealth of evidence available from history psychology and elsewhere to

history psychology and elsewhere to

history psychology and elsewhere to analyze using the effect of ultras in

analyze using the effect of ultras in

analyze using the effect of ultras in perspective ultimately that evidence

perspective ultimately that evidence

perspective ultimately that evidence suggests that we can achieve a truly

suggests that we can achieve a truly

suggests that we can achieve a truly humane food system if we strive towards

humane food system if we strive towards

humane food system if we strive towards the end of animal farming and public

the end of animal farming and public

the end of animal farming and public opinion is already a lot further along

opinion is already a lot further along

opinion is already a lot further along than you might think 47% of US adults

than you might think 47% of US adults

than you might think 47% of US adults Hardy say they support a ban on

Hardy say they support a ban on

Hardy say they support a ban on slaughterhouses as we transition as we

slaughterhouses as we transition as we

slaughterhouses as we transition as we align our food system with our values

align our food system with our values

align our food system with our values we’re going to see a sweeping change in

we’re going to see a sweeping change in

we’re going to see a sweeping change in the relationship between humans and the

the relationship between humans and the

the relationship between humans and the other inhabitants of this planet once

other inhabitants of this planet once

other inhabitants of this planet once we’re no longer eating animals three

we’re no longer eating animals three

we’re no longer eating animals three times a day we’ll see a huge relief in

times a day we’ll see a huge relief in

times a day we’ll see a huge relief in cognitive dissonance that frees our

cognitive dissonance that frees our

cognitive dissonance that frees our conscience to expand our moral circle to

conscience to expand our moral circle to

conscience to expand our moral circle to not just farmed animals but other

not just farmed animals but other

not just farmed animals but other populations like dogs and cats and

populations like dogs and cats and

populations like dogs and cats and shelters animals used in circuses in

shelters animals used in circuses in

shelters animals used in circuses in entertainment and the vast number of

entertainment and the vast number of

entertainment and the vast number of wild animals who also need our help

wild animals who also need our help

wild animals who also need our help today were laying the foundation for

today were laying the foundation for

today were laying the foundation for future social movements just as social

future social movements just as social

future social movements just as social movements of the past laid the bedrock

movements of the past laid the bedrock

movements of the past laid the bedrock we now stand on Richard Branson

we now stand on Richard Branson

we now stand on Richard Branson predicted that the food system will be

predicted that the food system will be

predicted that the food system will be animal free in just 30 years it might

animal free in just 30 years it might

animal free in just 30 years it might take a little longer than that but it’s

take a little longer than that but it’s

take a little longer than that but it’s clear that huge changes coming you can

clear that huge changes coming you can

clear that huge changes coming you can stand on the right side of history and

stand on the right side of history and

stand on the right side of history and play a role in this exciting movement

play a role in this exciting movement

play a role in this exciting movement whether it’s by starting a business like

whether it’s by starting a business like

whether it’s by starting a business like a local restaurant or a clean meat

a local restaurant or a clean meat

a local restaurant or a clean meat company becoming an activist making a

company becoming an activist making a

company becoming an activist making a donation or simply sharing content on

donation or simply sharing content on

donation or simply sharing content on social media you can of course also

social media you can of course also

social media you can of course also participate as a conscious consumer but

participate as a conscious consumer but

participate as a conscious consumer but keep in mind that your own diet choice

keep in mind that your own diet choice

keep in mind that your own diet choice is just one of many ways to have an

is just one of many ways to have an

is just one of many ways to have an impact this is a time of unbridled

impact this is a time of unbridled

impact this is a time of unbridled excitement and opportunity as we look

excitement and opportunity as we look

excitement and opportunity as we look ahead at one of the next great social

ahead at one of the next great social

ahead at one of the next great social movements humanity’s moral Circle will

movements humanity’s moral Circle will

movements humanity’s moral Circle will continue to expand but only if people

continue to expand but only if people

continue to expand but only if people like you and me take hold thank you

like you and me take hold thank you

like you and me take hold thank you [Applause]

you

you [Music]

”

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