
[Music] before we dive in I want to ask a couple
before we dive in I want to ask a couple
before we dive in I want to ask a couple questions first how many of you are
questions first how many of you are
questions first how many of you are vegetarian or vegan okay a few around
vegetarian or vegan okay a few around
vegetarian or vegan okay a few around maybe 5% if we asked all US adults it’d
maybe 5% if we asked all US adults it’d
maybe 5% if we asked all US adults it’d be around five maybe 10% now how many of
be around five maybe 10% now how many of
be around five maybe 10% now how many of you have seen at least one of the
you have seen at least one of the
you have seen at least one of the following a video of animal cruelty on
following a video of animal cruelty on
following a video of animal cruelty on factory farms a documentary or news
factory farms a documentary or news
factory farms a documentary or news report on the environmental harms of
report on the environmental harms of
report on the environmental harms of animal agriculture or a scientific
animal agriculture or a scientific
animal agriculture or a scientific article on the public health issues such
article on the public health issues such
article on the public health issues such as the overuse of antibiotics in animal
as the overuse of antibiotics in animal
as the overuse of antibiotics in animal feed how many okay almost everyone
feed how many okay almost everyone
feed how many okay almost everyone probably over 95% now when I see that
probably over 95% now when I see that
probably over 95% now when I see that jump from 5% I worry that I’ve made a
jump from 5% I worry that I’ve made a
jump from 5% I worry that I’ve made a huge mistake full disclosure I’m a vegan
huge mistake full disclosure I’m a vegan
huge mistake full disclosure I’m a vegan I’m even the preachy vegan who tells
I’m even the preachy vegan who tells
I’m even the preachy vegan who tells everyone I meet about the problems of
everyone I meet about the problems of
everyone I meet about the problems of animal farming because I really do think
animal farming because I really do think
animal farming because I really do think it’s one of the most important issues of
it’s one of the most important issues of
it’s one of the most important issues of our time but my mistake and the mistake
our time but my mistake and the mistake
our time but my mistake and the mistake of other food advocates has been trying
of other food advocates has been trying
of other food advocates has been trying to fix these issues solely by telling
to fix these issues solely by telling
to fix these issues solely by telling you personally to go vegan vegetarian or
you personally to go vegan vegetarian or
you personally to go vegan vegetarian or to reduce your meat consumption we need
to reduce your meat consumption we need
to reduce your meat consumption we need a bigger better solution for our broken
a bigger better solution for our broken
a bigger better solution for our broken food system now you might wonder if our
food system now you might wonder if our
food system now you might wonder if our country has at least switched from
country has at least switched from
country has at least switched from factory farming to more humane practices
factory farming to more humane practices
factory farming to more humane practices I grew up in rural Texas I spent a lot
I grew up in rural Texas I spent a lot
I grew up in rural Texas I spent a lot of time around farmed animals lounging
of time around farmed animals lounging
of time around farmed animals lounging on green pastures back then I thought
on green pastures back then I thought
on green pastures back then I thought all farmed animals lived that way
all farmed animals lived that way
all farmed animals lived that way unfortunately according to USDA data
unfortunately according to USDA data
unfortunately according to USDA data over 99% of farmed animals live on
over 99% of farmed animals live on
over 99% of farmed animals live on factory farms the situation is dire
factory farms the situation is dire
factory farms the situation is dire there are over a hundred billion animals
there are over a hundred billion animals
there are over a hundred billion animals in the global food system many of them
in the global food system many of them
in the global food system many of them are confined in tiny cages barely larger
are confined in tiny cages barely larger
are confined in tiny cages barely larger than their own bodies their beaks and
than their own bodies their beaks and
than their own bodies their beaks and tails are cut off without anesthetic
tails are cut off without anesthetic
tails are cut off without anesthetic they suffer day and night from
they suffer day and night from
they suffer day and night from infectious diseases and intense
infectious diseases and intense
infectious diseases and intense artificial selection that has them
artificial selection that has them
artificial selection that has them growing so much meat that they collapse
growing so much meat that they collapse
growing so much meat that they collapse under their own weight animal farming
under their own weight animal farming
under their own weight animal farming pollutes our land and water
pollutes our land and water
pollutes our land and water endangering the health and economies of
endangering the health and economies of
endangering the health and economies of rural Americans it’s responsible for
rural Americans it’s responsible for
rural Americans it’s responsible for more greenhouse gas emissions than all
more greenhouse gas emissions than all
more greenhouse gas emissions than all planes cars trains and other
planes cars trains and other
planes cars trains and other transportation combined 80% of all u.s.
transportation combined 80% of all u.s.
transportation combined 80% of all u.s. antibiotics are fed to farmed animals
antibiotics are fed to farmed animals
antibiotics are fed to farmed animals leading to dangerous incurable human
leading to dangerous incurable human
leading to dangerous incurable human diseases
diseases
diseases finally animal farming is just
finally animal farming is just
finally animal farming is just incredibly expensive
incredibly expensive
incredibly expensive it receives 38 billion dollars in
it receives 38 billion dollars in
it receives 38 billion dollars in subsidies every year from the US
subsidies every year from the US
subsidies every year from the US government and it sucks up massive
government and it sucks up massive
government and it sucks up massive amounts of natural resources that should
amounts of natural resources that should
amounts of natural resources that should be going to help people in need I think
be going to help people in need I think
be going to help people in need I think we can all agree that this is an urgent
we can all agree that this is an urgent
we can all agree that this is an urgent social issue that we desperately need to
social issue that we desperately need to
social issue that we desperately need to fix and by we I don’t just mean
fix and by we I don’t just mean
fix and by we I don’t just mean vegetarians I mean everyone who cares
vegetarians I mean everyone who cares
vegetarians I mean everyone who cares about these problems finding a solution
about these problems finding a solution
about these problems finding a solution to this seemingly intractable issue is
to this seemingly intractable issue is
to this seemingly intractable issue is also a fascinating intellectual problem
also a fascinating intellectual problem
also a fascinating intellectual problem when we can tackle with the tools of
when we can tackle with the tools of
when we can tackle with the tools of effective altruism they’re growing
effective altruism they’re growing
effective altruism they’re growing mindset and charity business and
mindset and charity business and
mindset and charity business and politics of using evidence-based
politics of using evidence-based
politics of using evidence-based research to find and implement the most
research to find and implement the most
research to find and implement the most effective solutions to the world’s
effective solutions to the world’s
effective solutions to the world’s biggest problems
biggest problems
biggest problems the most powerful tool we have is
the most powerful tool we have is
the most powerful tool we have is innovation the amazing thing is that we
innovation the amazing thing is that we
innovation the amazing thing is that we don’t have to give up meat dairy or eggs
don’t have to give up meat dairy or eggs
don’t have to give up meat dairy or eggs to end animal farming think about it
to end animal farming think about it
to end animal farming think about it what’s meat it’s fat protein water and
what’s meat it’s fat protein water and
what’s meat it’s fat protein water and trace minerals all of these ingredients
trace minerals all of these ingredients
trace minerals all of these ingredients are readily available in the plant
are readily available in the plant
are readily available in the plant kingdom they’re just not assembled in
kingdom they’re just not assembled in
kingdom they’re just not assembled in the architecture of meat that’s what a
the architecture of meat that’s what a
the architecture of meat that’s what a cow does but a cow also does a lot of
cow does but a cow also does a lot of
cow does but a cow also does a lot of stuff we don’t need
stuff we don’t need
stuff we don’t need she grows hair teeth bones she walks
she grows hair teeth bones she walks
she grows hair teeth bones she walks around she breeze thanks and feels these
around she breeze thanks and feels these
around she breeze thanks and feels these extra processes mean that for every 10
extra processes mean that for every 10
extra processes mean that for every 10 calories of plant-based food we feed a
calories of plant-based food we feed a
calories of plant-based food we feed a farmed animal we get around one calorie
farmed animal we get around one calorie
farmed animal we get around one calorie of meat in return even with the nutrient
of meat in return even with the nutrient
of meat in return even with the nutrient animal products our most known for
animal products our most known for
animal products our most known for protein for every 10 grams of
protein for every 10 grams of
protein for every 10 grams of plant-based we get at most 2 grams of
plant-based we get at most 2 grams of
plant-based we get at most 2 grams of animal-based so what if we assemble
animal-based so what if we assemble
animal-based so what if we assemble these ingredients ourselves with a more
these ingredients ourselves with a more
these ingredients ourselves with a more efficient ethical process that’s the
efficient ethical process that’s the
efficient ethical process that’s the approach of companies like beyond meat
approach of companies like beyond meat
approach of companies like beyond meat hungry planet and impossible foods
hungry planet and impossible foods
hungry planet and impossible foods they’ve already succeeded in making a
they’ve already succeeded in making a
they’ve already succeeded in making a beef burger made from plants many
beef burger made from plants many
beef burger made from plants many consumers can’t even tell the difference
consumers can’t even tell the difference
consumers can’t even tell the difference today they’re just perfecting that
today they’re just perfecting that
today they’re just perfecting that product and scaling up the process to
product and scaling up the process to
product and scaling up the process to lower costs and widen distribution in
lower costs and widen distribution in
lower costs and widen distribution in fact the beyond Berger pictured here is
fact the beyond Berger pictured here is
fact the beyond Berger pictured here is already available in Mississippi but
already available in Mississippi but
already available in Mississippi but let’s be cautious what if consumers are
let’s be cautious what if consumers are
let’s be cautious what if consumers are really picky what if they don’t just
really picky what if they don’t just
really picky what if they don’t just want something that tastes like animal
want something that tastes like animal
want something that tastes like animal meat but something that has actually
meat but something that has actually
meat but something that has actually made from animal cells well there’s good
made from animal cells well there’s good
made from animal cells well there’s good news scientists and chefs have been
news scientists and chefs have been
news scientists and chefs have been working on so-called clean meat real
working on so-called clean meat real
working on so-called clean meat real meat made without the food safety and
meat made without the food safety and
meat made without the food safety and ethical cost of animal slaughter to do
ethical cost of animal slaughter to do
ethical cost of animal slaughter to do this they take a small sample of cells
this they take a small sample of cells
this they take a small sample of cells from a living animal and place those
from a living animal and place those
from a living animal and place those cells in a cultivator which looks like
cells in a cultivator which looks like
cells in a cultivator which looks like one of the big tanks at a beer brewery
one of the big tanks at a beer brewery
one of the big tanks at a beer brewery inside the cells mixed with the
inside the cells mixed with the
inside the cells mixed with the nutrients they need to grow in the same
nutrients they need to grow in the same
nutrients they need to grow in the same process that happens inside an animal’s
process that happens inside an animal’s
process that happens inside an animal’s body and voila
body and voila
body and voila you can have your cow and eat beef too
you can have your cow and eat beef too
you can have your cow and eat beef too but you might be thinking not all
but you might be thinking not all
but you might be thinking not all beneficial technologies are widely
beneficial technologies are widely
beneficial technologies are widely adopted right so what if something goes
adopted right so what if something goes
adopted right so what if something goes wrong what if the technology is fully
wrong what if the technology is fully
wrong what if the technology is fully developed but perceived as just another
developed but perceived as just another
developed but perceived as just another food for vegetarians or what if an
food for vegetarians or what if an
food for vegetarians or what if an irresponsible company what’s their
irresponsible company what’s their
irresponsible company what’s their product get contaminated
product get contaminated
product get contaminated leading to a cascade of negative press
leading to a cascade of negative press
leading to a cascade of negative press that cripples the industry with
that cripples the industry with
that cripples the industry with conventional meat we see contamination
conventional meat we see contamination
conventional meat we see contamination scandals all the time but for a young
scandals all the time but for a young
scandals all the time but for a young industry like clean meat it could be
industry like clean meat it could be
industry like clean meat it could be fatal
fatal
fatal it’s like self-driving cars where the
it’s like self-driving cars where the
it’s like self-driving cars where the industry needs to be especially careful
industry needs to be especially careful
industry needs to be especially careful about collisions despite having an
about collisions despite having an
about collisions despite having an overall better safety record
overall better safety record
overall better safety record so what social change will we see on our
so what social change will we see on our
so what social change will we see on our way to an animal for the food system the
way to an animal for the food system the
way to an animal for the food system the biggest one is a shift beyond the
biggest one is a shift beyond the
biggest one is a shift beyond the individual and towards institutional
individual and towards institutional
individual and towards institutional change like I said earlier advocates of
change like I said earlier advocates of
change like I said earlier advocates of thus far are focused heavily on one by
thus far are focused heavily on one by
thus far are focused heavily on one by one diet change but I believe that we’ll
one diet change but I believe that we’ll
one diet change but I believe that we’ll see the biggest changes happen with
see the biggest changes happen with
see the biggest changes happen with changes to institutions like businesses
changes to institutions like businesses
changes to institutions like businesses governments nonprofits and society as a
governments nonprofits and society as a
governments nonprofits and society as a whole there’s a lot of evidence that
whole there’s a lot of evidence that
whole there’s a lot of evidence that this strategy is more effective last
this strategy is more effective last
this strategy is more effective last year I was at a protest calling for a
year I was at a protest calling for a
year I was at a protest calling for a restaurant chain to reform its animal
restaurant chain to reform its animal
restaurant chain to reform its animal welfare policies just basic stuff like
welfare policies just basic stuff like
welfare policies just basic stuff like choosing healthier breeds of chickens or
choosing healthier breeds of chickens or
choosing healthier breeds of chickens or having windows in the chicken sheds a
having windows in the chicken sheds a
having windows in the chicken sheds a pedestrian walked up and thanked me
pedestrian walked up and thanked me
pedestrian walked up and thanked me profusely for helping these poor animals
profusely for helping these poor animals
profusely for helping these poor animals I told him he was welcome to join us
I told him he was welcome to join us
I told him he was welcome to join us as bystanders sometimes do and he said
as bystanders sometimes do and he said
as bystanders sometimes do and he said oh no no no I can’t
oh no no no I can’t
oh no no no I can’t I’m not a vegetarian I insisted that he
I’m not a vegetarian I insisted that he
I’m not a vegetarian I insisted that he was welcome to join us without being
was welcome to join us without being
was welcome to join us without being vegetarian we were just calling for
vegetarian we were just calling for
vegetarian we were just calling for better treatment for these animals but
better treatment for these animals but
better treatment for these animals but he was unconvinced
he was unconvinced
he was unconvinced he saw vegetarianism as a prerequisite
he saw vegetarianism as a prerequisite
he saw vegetarianism as a prerequisite to helping farmed animals because
to helping farmed animals because
to helping farmed animals because advocates have conflated the two for so
advocates have conflated the two for so
advocates have conflated the two for so long if we instead use an institutional
long if we instead use an institutional
long if we instead use an institutional framing that bystander might have joined
framing that bystander might have joined
framing that bystander might have joined us and maybe become vegetarian along the
us and maybe become vegetarian along the
us and maybe become vegetarian along the way this strategy also helps people
way this strategy also helps people
way this strategy also helps people avoid what psychologists call the
avoid what psychologists call the
avoid what psychologists call the collapse of compassion the feeling of
collapse of compassion the feeling of
collapse of compassion the feeling of apathy that comes when we encounter a
apathy that comes when we encounter a
apathy that comes when we encounter a big problem without clearly seeing a big
big problem without clearly seeing a big
big problem without clearly seeing a big solution the institutional framing puts
solution the institutional framing puts
solution the institutional framing puts that solution changing society as a
that solution changing society as a
that solution changing society as a whole front and center in our messaging
whole front and center in our messaging
whole front and center in our messaging the strategy is also well evidenced by
the strategy is also well evidenced by
the strategy is also well evidenced by historical social movements which is
historical social movements which is
historical social movements which is what I spend most of my time researching
what I spend most of my time researching
what I spend most of my time researching virtually no movements from
virtually no movements from
virtually no movements from environmentalism children’s rights
environmentalism children’s rights
environmentalism children’s rights anti-slavery feminism to anti-war
anti-slavery feminism to anti-war
anti-slavery feminism to anti-war movements have succeeded with the heavy
movements have succeeded with the heavy
movements have succeeded with the heavy individual focus that we see in the
individual focus that we see in the
individual focus that we see in the farmed animal movement consumer advocacy
farmed animal movement consumer advocacy
farmed animal movement consumer advocacy like boycotts have succeeded when uses
like boycotts have succeeded when uses
like boycotts have succeeded when uses tools for institutional change but
tools for institutional change but
tools for institutional change but failed when treated as an end goal we
failed when treated as an end goal we
failed when treated as an end goal we need to learn from the past the second
need to learn from the past the second
need to learn from the past the second big change is a shift beyond opposition
big change is a shift beyond opposition
big change is a shift beyond opposition to factory farming alone and towards
to factory farming alone and towards
to factory farming alone and towards opposition to animal farming as a whole
opposition to animal farming as a whole
opposition to animal farming as a whole there’s a lot of evidence for this
there’s a lot of evidence for this
there’s a lot of evidence for this strategy too first numerous
strategy too first numerous
strategy too first numerous investigations have shown that so-called
investigations have shown that so-called
investigations have shown that so-called humane farms are rarely humane in
humane farms are rarely humane in
humane farms are rarely humane in practice the most picturesque farm I’ve
practice the most picturesque farm I’ve
practice the most picturesque farm I’ve ever been on was an award-winning
ever been on was an award-winning
ever been on was an award-winning California egg farm but because of the
California egg farm but because of the
California egg farm but because of the farms natural and organic policies they
farms natural and organic policies they
farms natural and organic policies they didn’t vaccinate the birds or give them
didn’t vaccinate the birds or give them
didn’t vaccinate the birds or give them antibiotics like factory farms do this
antibiotics like factory farms do this
antibiotics like factory farms do this led to atrocious health
led to atrocious health
led to atrocious health I saw many cases of Marek’s a highly
I saw many cases of Marek’s a highly
I saw many cases of Marek’s a highly contagious disease that often leads to
contagious disease that often leads to
contagious disease that often leads to blindness and missing eyes fluid belly
blindness and missing eyes fluid belly
blindness and missing eyes fluid belly some birds with over a pound of fluid
some birds with over a pound of fluid
some birds with over a pound of fluid buildup inside they’re less than five
buildup inside they’re less than five
buildup inside they’re less than five pound bodies fungal infections Lysanne
pound bodies fungal infections Lysanne
pound bodies fungal infections Lysanne almost all of them and many birds
almost all of them and many birds
almost all of them and many birds crippled by eggs that had gotten stuck
crippled by eggs that had gotten stuck
crippled by eggs that had gotten stuck inside them on the way out I’ve been
inside them on the way out I’ve been
inside them on the way out I’ve been dismayed that the reality of these farms
dismayed that the reality of these farms
dismayed that the reality of these farms is nearly as bad as
is nearly as bad as
is nearly as bad as tree farming well reduction in suffering
tree farming well reduction in suffering
tree farming well reduction in suffering is something we should applaud and it
is something we should applaud and it
is something we should applaud and it can be a step towards abolition the
can be a step towards abolition the
can be a step towards abolition the unmitigated suffering is still a moral
unmitigated suffering is still a moral
unmitigated suffering is still a moral catastrophe second simply the idea that
catastrophe second simply the idea that
catastrophe second simply the idea that there are humane ways to raise and kill
there are humane ways to raise and kill
there are humane ways to raise and kill animals for food is a huge roadblock
animals for food is a huge roadblock
animals for food is a huge roadblock even if you just oppose factory farming
even if you just oppose factory farming
even if you just oppose factory farming seventy five percent of people think
seventy five percent of people think
seventy five percent of people think they usually eat meat from animals who
they usually eat meat from animals who
they usually eat meat from animals who are treated humanely but as we saw
are treated humanely but as we saw
are treated humanely but as we saw earlier less than one percent of farmed
earlier less than one percent of farmed
earlier less than one percent of farmed animals actually live on non factory
animals actually live on non factory
animals actually live on non factory farms that’s crazy right
farms that’s crazy right
farms that’s crazy right why are consumers so confused well what
why are consumers so confused well what
why are consumers so confused well what do we eat animals there’s a cognitive
do we eat animals there’s a cognitive
do we eat animals there’s a cognitive dissonance that Clause at us because
dissonance that Clause at us because
dissonance that Clause at us because deep down we care about animals too what
deep down we care about animals too what
deep down we care about animals too what seems to happen is that our subconscious
seems to happen is that our subconscious
seems to happen is that our subconscious protects us from this dissonance by
protects us from this dissonance by
protects us from this dissonance by creating a psychological refuge it tells
creating a psychological refuge it tells
creating a psychological refuge it tells us that actually everything’s ok the
us that actually everything’s ok the
us that actually everything’s ok the farmed animals are treated well even
farmed animals are treated well even
farmed animals are treated well even when the facts point in the opposite
when the facts point in the opposite
when the facts point in the opposite direction this mistaken belief protects
direction this mistaken belief protects
direction this mistaken belief protects us from the conflict between our values
us from the conflict between our values
us from the conflict between our values and our behavior and the misleading
and our behavior and the misleading
and our behavior and the misleading labels on animal products like pictures
labels on animal products like pictures
labels on animal products like pictures of green pastures on cartons of factory
of green pastures on cartons of factory
of green pastures on cartons of factory farm eggs exacerbate this issue finally
farm eggs exacerbate this issue finally
farm eggs exacerbate this issue finally these farms are just too expensive to
these farms are just too expensive to
these farms are just too expensive to feed this hungry planet so-called humane
feed this hungry planet so-called humane
feed this hungry planet so-called humane animal products are already several
animal products are already several
animal products are already several times the normal price
times the normal price
times the normal price many of us just can’t afford that and
many of us just can’t afford that and
many of us just can’t afford that and the demand on Natural Resources
the demand on Natural Resources
the demand on Natural Resources is just too much for this planet to bear
is just too much for this planet to bear
is just too much for this planet to bear especially when we can get the same
especially when we can get the same
especially when we can get the same foods for more sustainable sources
foods for more sustainable sources
foods for more sustainable sources fortunately the future is bright today
fortunately the future is bright today
fortunately the future is bright today we’re at an inflection point where the
we’re at an inflection point where the
we’re at an inflection point where the moral reasons to change our food system
moral reasons to change our food system
moral reasons to change our food system are very compelling technology is on its
are very compelling technology is on its
are very compelling technology is on its way and excellent alternatives are
way and excellent alternatives are
way and excellent alternatives are already here and advocates are wising up
already here and advocates are wising up
already here and advocates are wising up to more impactful strategies it’s
to more impactful strategies it’s
to more impactful strategies it’s incredibly empowering to have this
incredibly empowering to have this
incredibly empowering to have this wealth of evidence available from
wealth of evidence available from
wealth of evidence available from history psychology and elsewhere to
history psychology and elsewhere to
history psychology and elsewhere to analyze using the effect of ultras in
analyze using the effect of ultras in
analyze using the effect of ultras in perspective ultimately that evidence
perspective ultimately that evidence
perspective ultimately that evidence suggests that we can achieve a truly
suggests that we can achieve a truly
suggests that we can achieve a truly humane food system if we strive towards
humane food system if we strive towards
humane food system if we strive towards the end of animal farming and public
the end of animal farming and public
the end of animal farming and public opinion is already a lot further along
opinion is already a lot further along
opinion is already a lot further along than you might think 47% of US adults
than you might think 47% of US adults
than you might think 47% of US adults Hardy say they support a ban on
Hardy say they support a ban on
Hardy say they support a ban on slaughterhouses as we transition as we
slaughterhouses as we transition as we
slaughterhouses as we transition as we align our food system with our values
align our food system with our values
align our food system with our values we’re going to see a sweeping change in
we’re going to see a sweeping change in
we’re going to see a sweeping change in the relationship between humans and the
the relationship between humans and the
the relationship between humans and the other inhabitants of this planet once
other inhabitants of this planet once
other inhabitants of this planet once we’re no longer eating animals three
we’re no longer eating animals three
we’re no longer eating animals three times a day we’ll see a huge relief in
times a day we’ll see a huge relief in
times a day we’ll see a huge relief in cognitive dissonance that frees our
cognitive dissonance that frees our
cognitive dissonance that frees our conscience to expand our moral circle to
conscience to expand our moral circle to
conscience to expand our moral circle to not just farmed animals but other
not just farmed animals but other
not just farmed animals but other populations like dogs and cats and
populations like dogs and cats and
populations like dogs and cats and shelters animals used in circuses in
shelters animals used in circuses in
shelters animals used in circuses in entertainment and the vast number of
entertainment and the vast number of
entertainment and the vast number of wild animals who also need our help
wild animals who also need our help
wild animals who also need our help today were laying the foundation for
today were laying the foundation for
today were laying the foundation for future social movements just as social
future social movements just as social
future social movements just as social movements of the past laid the bedrock
movements of the past laid the bedrock
movements of the past laid the bedrock we now stand on Richard Branson
we now stand on Richard Branson
we now stand on Richard Branson predicted that the food system will be
predicted that the food system will be
predicted that the food system will be animal free in just 30 years it might
animal free in just 30 years it might
animal free in just 30 years it might take a little longer than that but it’s
take a little longer than that but it’s
take a little longer than that but it’s clear that huge changes coming you can
clear that huge changes coming you can
clear that huge changes coming you can stand on the right side of history and
stand on the right side of history and
stand on the right side of history and play a role in this exciting movement
play a role in this exciting movement
play a role in this exciting movement whether it’s by starting a business like
whether it’s by starting a business like
whether it’s by starting a business like a local restaurant or a clean meat
a local restaurant or a clean meat
a local restaurant or a clean meat company becoming an activist making a
company becoming an activist making a
company becoming an activist making a donation or simply sharing content on
donation or simply sharing content on
donation or simply sharing content on social media you can of course also
social media you can of course also
social media you can of course also participate as a conscious consumer but
participate as a conscious consumer but
participate as a conscious consumer but keep in mind that your own diet choice
keep in mind that your own diet choice
keep in mind that your own diet choice is just one of many ways to have an
is just one of many ways to have an
is just one of many ways to have an impact this is a time of unbridled
impact this is a time of unbridled
impact this is a time of unbridled excitement and opportunity as we look
excitement and opportunity as we look
excitement and opportunity as we look ahead at one of the next great social
ahead at one of the next great social
ahead at one of the next great social movements humanity’s moral Circle will
movements humanity’s moral Circle will
movements humanity’s moral Circle will continue to expand but only if people
continue to expand but only if people
continue to expand but only if people like you and me take hold thank you
like you and me take hold thank you
like you and me take hold thank you [Applause]
you
you [Music]
”
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