so I’m a small business owner both of my parents were small business owners both
parents were small business owners both
parents were small business owners both sets of grandparents were small business
sets of grandparents were small business
sets of grandparents were small business owners and so it runs in my blood and my
owners and so it runs in my blood and my
owners and so it runs in my blood and my record store called Stinkweeds I opened
record store called Stinkweeds I opened
record store called Stinkweeds I opened when I was 19 years old that store
when I was 19 years old that store
when I was 19 years old that store routes me in the community in ways that
routes me in the community in ways that
routes me in the community in ways that are hard for me to even explain but I
are hard for me to even explain but I
are hard for me to even explain but I know my customers I know their lives I
know my customers I know their lives I
know my customers I know their lives I know their stories I get involved I know
know their stories I get involved I know
know their stories I get involved I know what their parents gave them last
what their parents gave them last
what their parents gave them last holiday season I know the names of their
holiday season I know the names of their
holiday season I know the names of their children suffice to say I’m a social
children suffice to say I’m a social
children suffice to say I’m a social worker that’s cleverly disguised as a
worker that’s cleverly disguised as a
worker that’s cleverly disguised as a record store owner but in that store
record store owner but in that store
record store owner but in that store over the years I’ve noticed some changes
over the years I’ve noticed some changes
over the years I’ve noticed some changes the hard one enthusiasm of landing that
the hard one enthusiasm of landing that
the hard one enthusiasm of landing that first job the customer coming in very
first job the customer coming in very
first job the customer coming in very excited to tell me has changed into
excited to tell me has changed into
excited to tell me has changed into young people working very hard to get
young people working very hard to get
young people working very hard to get through college going into debt and
through college going into debt and
through college going into debt and graduating only to find out that there
graduating only to find out that there
graduating only to find out that there are no jobs available I see parents work
are no jobs available I see parents work
are no jobs available I see parents work their fingers to the bone only to find
their fingers to the bone only to find
their fingers to the bone only to find out that their children who just
out that their children who just
out that their children who just graduated from college won’t have an
graduated from college won’t have an
graduated from college won’t have an opportunity to get a job in their field
opportunity to get a job in their field
opportunity to get a job in their field there’s a big change happening in the
there’s a big change happening in the
there’s a big change happening in the country and I’d like to talk to you
country and I’d like to talk to you
country and I’d like to talk to you about how our personal spending habits
about how our personal spending habits
about how our personal spending habits impacts the opportunities for the next
impacts the opportunities for the next
impacts the opportunities for the next generation did you know that millenials
generation did you know that millenials
generation did you know that millenials are the first generation in US history
are the first generation in US history
are the first generation in US history who will actually acquire less wealth
who will actually acquire less wealth
who will actually acquire less wealth than their parents now you may have some
than their parents now you may have some
than their parents now you may have some ideas about why this is you may think
ideas about why this is you may think
ideas about why this is you may think that it has something to do with
that it has something to do with
that it has something to do with artificial intelligence or myriad
artificial intelligence or myriad
artificial intelligence or myriad problems facing our young people today
problems facing our young people today
problems facing our young people today but what if I told you that our everyday
but what if I told you that our everyday
but what if I told you that our everyday spending habits impact the opportunities
spending habits impact the opportunities
spending habits impact the opportunities for the next generation I don’t want you
for the next generation I don’t want you
for the next generation I don’t want you to go out and support locally owned
to go out and support locally owned
to go out and support locally owned businesses because they need you
businesses because they need you
businesses because they need you I want you to support locally owned
I want you to support locally owned
I want you to support locally owned businesses because I want your children
businesses because I want your children
businesses because I want your children to have a job so I submit to all of you
to have a job so I submit to all of you
to have a job so I submit to all of you that we’ve actually forgotten how the
that we’ve actually forgotten how the
that we’ve actually forgotten how the economy works we’ve forgotten that we’re
economy works we’ve forgotten that we’re
economy works we’ve forgotten that we’re the ones in the driver’s seat and the
the ones in the driver’s seat and the
the ones in the driver’s seat and the choices that we make every day directly
choices that we make every day directly
choices that we make every day directly impact the quality of life in our
impact the quality of life in our
impact the quality of life in our community and the opportunities for the
community and the opportunities for the
community and the opportunities for the next generation
next generation
next generation we know that smart money should come
we know that smart money should come
we know that smart money should come back to us but too often were out there
back to us but too often were out there
back to us but too often were out there chasing that cheap price and I’m going
chasing that cheap price and I’m going
chasing that cheap price and I’m going to show you how that cheap is costing us
to show you how that cheap is costing us
to show you how that cheap is costing us a fortune so on the left side of the
a fortune so on the left side of the
a fortune so on the left side of the screen you’re gonna see 15 Starbucks
screen you’re gonna see 15 Starbucks
screen you’re gonna see 15 Starbucks logos and on the right hand side of your
logos and on the right hand side of your
logos and on the right hand side of your screen you see 15 independent coffee
screen you see 15 independent coffee
screen you see 15 independent coffee shops randomly selected from around the
shops randomly selected from around the
shops randomly selected from around the community so you may not think much
community so you may not think much
community so you may not think much about when you go out you buy your latte
about when you go out you buy your latte
about when you go out you buy your latte but I’m going to talk to you about how
but I’m going to talk to you about how
but I’m going to talk to you about how the economy works and how dollars move
the economy works and how dollars move
the economy works and how dollars move through in a multiplier effect now the
through in a multiplier effect now the
through in a multiplier effect now the first thing I’m going to do is shout out
first thing I’m going to do is shout out
first thing I’m going to do is shout out Starbucks as the best corporate chain
Starbucks as the best corporate chain
Starbucks as the best corporate chain out there they’re the best ones in
out there they’re the best ones in
out there they’re the best ones in existence for two reasons number one
existence for two reasons number one
existence for two reasons number one they’re not in the business of subsidies
they’re not in the business of subsidies
they’re not in the business of subsidies you may not know what that means but a
you may not know what that means but a
you may not know what that means but a lot of big corporations move into town
lot of big corporations move into town
lot of big corporations move into town and they demand cash payment up front
and they demand cash payment up front
and they demand cash payment up front called a subsidy Cabela’s store you may
called a subsidy Cabela’s store you may
called a subsidy Cabela’s store you may be familiar with Cabela’s yes they
be familiar with Cabela’s yes they
be familiar with Cabela’s yes they average thirty five million dollars per
average thirty five million dollars per
average thirty five million dollars per store in subsidies that’s like cash free
store in subsidies that’s like cash free
store in subsidies that’s like cash free infrastructure it’s a ten year tax
infrastructure it’s a ten year tax
infrastructure it’s a ten year tax abatement that means you go in and buy a
abatement that means you go in and buy a
abatement that means you go in and buy a tent or fishing tackle you pay your
tent or fishing tackle you pay your
tent or fishing tackle you pay your sales taxes and they get to keep it for
sales taxes and they get to keep it for
sales taxes and they get to keep it for ten years the one Cabela’s store in
ten years the one Cabela’s store in
ten years the one Cabela’s store in Arizona got a 68 million dollar subsidy
Arizona got a 68 million dollar subsidy
Arizona got a 68 million dollar subsidy okay back to Starbucks they don’t do
okay back to Starbucks they don’t do
okay back to Starbucks they don’t do that they just show up and do business
that they just show up and do business
that they just show up and do business good on them love that number two they
good on them love that number two they
good on them love that number two they pay for the health care of their
pay for the health care of their
pay for the health care of their employees a lot of big stores like
employees a lot of big stores like
employees a lot of big stores like staples and others they bring 65 68
staples and others they bring 65 68
staples and others they bring 65 68 percent part-time employees with no
percent part-time employees with no
percent part-time employees with no healthcare benefits to our state those
healthcare benefits to our state those
healthcare benefits to our state those employees end up on the state healthcare
employees end up on the state healthcare
employees end up on the state healthcare plan who’s paying for that we are so
plan who’s paying for that we are so
plan who’s paying for that we are so suddenly we realize those cheap prices
suddenly we realize those cheap prices
suddenly we realize those cheap prices are actually deferred billing right
are actually deferred billing right
are actually deferred billing right we’re paying for that in a different way
we’re paying for that in a different way
we’re paying for that in a different way so back to this slide we have these 15
so back to this slide we have these 15
so back to this slide we have these 15 Starbucks locations
Starbucks locations
Starbucks locations how many accountants does Starbucks
how many accountants does Starbucks
how many accountants does Starbucks employ here in Arizona because they do
employ here in Arizona because they do
employ here in Arizona because they do business here what do you think none
business here what do you think none
business here what do you think none zero right
zero right
zero right how about graphic designers do they
how about graphic designers do they
how about graphic designers do they employ any graphic designers here
employ any graphic designers here
employ any graphic designers here website developers payroll service
website developers payroll service
website developers payroll service providers you get my point it’s a long
providers you get my point it’s a long
providers you get my point it’s a long list those are called secondary jobs and
list those are called secondary jobs and
list those are called secondary jobs and it turns out they make the world go
it turns out they make the world go
it turns out they make the world go round
round
round okay now on the other side of the screen
okay now on the other side of the screen
okay now on the other side of the screen 15 independent coffee shops they support
15 independent coffee shops they support
15 independent coffee shops they support 15 independent graphic designers did
15 independent graphic designers did
15 independent graphic designers did those logos 15 web site developers 15
those logos 15 web site developers 15
those logos 15 web site developers 15 payroll service providers or 15
payroll service providers or 15
payroll service providers or 15 accountants those are dollars moving
accountants those are dollars moving
accountants those are dollars moving through the economy and then you could
through the economy and then you could
through the economy and then you could look at the third time the dollar moves
look at the third time the dollar moves
look at the third time the dollar moves to the economy when the janitorial
to the economy when the janitorial
to the economy when the janitorial supply company keeps the offices clean
supply company keeps the offices clean
supply company keeps the offices clean of the accounting firm in the accounting
of the accounting firm in the accounting
of the accounting firm in the accounting firm is only here because the local
firm is only here because the local
firm is only here because the local businesses hire them now I was giving
businesses hire them now I was giving
businesses hire them now I was giving this talk to a conference of graphic
this talk to a conference of graphic
this talk to a conference of graphic design firms just maybe a few months ago
design firms just maybe a few months ago
design firms just maybe a few months ago and I had a woman sitting right up here
and I had a woman sitting right up here
and I had a woman sitting right up here in the front row and she smacked herself
in the front row and she smacked herself
in the front row and she smacked herself in the forehead really hard right at
in the forehead really hard right at
in the forehead really hard right at this part of my talk I mean people could
this part of my talk I mean people could
this part of my talk I mean people could hear it and we said we I stopped and I
hear it and we said we I stopped and I
hear it and we said we I stopped and I said oh my gosh ma’am are you okay and
said oh my gosh ma’am are you okay and
said oh my gosh ma’am are you okay and she said yeah she said I’m just really
she said yeah she said I’m just really
she said yeah she said I’m just really mad at myself
mad at myself
mad at myself she said I’m mad at myself because it
she said I’m mad at myself because it
she said I’m mad at myself because it never occurred to me that Paula here
never occurred to me that Paula here
never occurred to me that Paula here working at Starbucks
working at Starbucks
working at Starbucks she’s working every day to essentially
she’s working every day to essentially
she’s working every day to essentially build wealth for shareholders that she
build wealth for shareholders that she
build wealth for shareholders that she may never meet now it’s great that she
may never meet now it’s great that she
may never meet now it’s great that she has a job and she’s working her way
has a job and she’s working her way
has a job and she’s working her way through college but that money is
through college but that money is
through college but that money is leaving the state on the other side of
leaving the state on the other side of
leaving the state on the other side of the screen you see Carlos and Carlos is
the screen you see Carlos and Carlos is
the screen you see Carlos and Carlos is a local business owner and those dollars
a local business owner and those dollars
a local business owner and those dollars are staying and moving through the
are staying and moving through the
are staying and moving through the economy when he hires a graphic design
economy when he hires a graphic design
economy when he hires a graphic design firm or a website developer a payroll
firm or a website developer a payroll
firm or a website developer a payroll service provider and when those
service provider and when those
service provider and when those companies go out and employ other people
companies go out and employ other people
companies go out and employ other people in the community that’s how we all stay
in the community that’s how we all stay
in the community that’s how we all stay employed that’s how we keep our
employed that’s how we keep our
employed that’s how we keep our communities thriving now this woman that
communities thriving now this woman that
communities thriving now this woman that smacked herself in the forehead she was
smacked herself in the forehead she was
smacked herself in the forehead she was mad at herself because she had a graphic
mad at herself because she had a graphic
mad at herself because she had a graphic design firm she said I used to have
design firm she said I used to have
design firm she said I used to have eight employees and today I have five
eight employees and today I have five
eight employees and today I have five and it looks like tomorrow I’m gonna
and it looks like tomorrow I’m gonna
and it looks like tomorrow I’m gonna have four and it never occurred to me
have four and it never occurred to me
have four and it never occurred to me and
and
and right now that I’ve been spending all of
right now that I’ve been spending all of
right now that I’ve been spending all of my money with companies that will never
my money with companies that will never
my money with companies that will never hire me and she thought to herself I
hire me and she thought to herself I
hire me and she thought to herself I have to get out there and actually meet
have to get out there and actually meet
have to get out there and actually meet the business owners that actually might
the business owners that actually might
the business owners that actually might need a graphic design firm so when we
need a graphic design firm so when we
need a graphic design firm so when we think about this in the big picture we
think about this in the big picture we
think about this in the big picture we think about this as the Starbucks
think about this as the Starbucks
think about this as the Starbucks example let’s spread that out across the
example let’s spread that out across the
example let’s spread that out across the country we could have 30,000 Starbucks
country we could have 30,000 Starbucks
country we could have 30,000 Starbucks locations and they’re still only gonna
locations and they’re still only gonna
locations and they’re still only gonna support one accounting firm and one
support one accounting firm and one
support one accounting firm and one graphic design firm and that graphic
graphic design firm and that graphic
graphic design firm and that graphic designer by the way has his feet on the
designer by the way has his feet on the
designer by the way has his feet on the desk right about now because they ain’t
desk right about now because they ain’t
desk right about now because they ain’t going to update that logo anytime soon
going to update that logo anytime soon
going to update that logo anytime soon okay you get my point this money moves
okay you get my point this money moves
okay you get my point this money moves out of our economy and a lot of people
out of our economy and a lot of people
out of our economy and a lot of people think to themselves well that’s economy
think to themselves well that’s economy
think to themselves well that’s economy of scale but it is not cheaper it is not
of scale but it is not cheaper it is not
of scale but it is not cheaper it is not cheaper to buy a latte at a Starbucks
cheaper to buy a latte at a Starbucks
cheaper to buy a latte at a Starbucks than it is a local business despite the
than it is a local business despite the
than it is a local business despite the fact that Starbucks is a fantastic
fact that Starbucks is a fantastic
fact that Starbucks is a fantastic company okay so what I see in the
company okay so what I see in the
company okay so what I see in the country is that we’re dividing into two
country is that we’re dividing into two
country is that we’re dividing into two camps we’re dividing in the camp that
camps we’re dividing in the camp that
camps we’re dividing in the camp that prioritizes convenience versus the camp
prioritizes convenience versus the camp
prioritizes convenience versus the camp that prioritizes relationships knowing
that prioritizes relationships knowing
that prioritizes relationships knowing the farmer that grows your food
the farmer that grows your food
the farmer that grows your food knowing the two sisters here that went
knowing the two sisters here that went
knowing the two sisters here that went on and started their own coffee shop and
on and started their own coffee shop and
on and started their own coffee shop and they get up every day passionately to
they get up every day passionately to
they get up every day passionately to try to build a better community we know
try to build a better community we know
try to build a better community we know that supporting locally owned businesses
that supporting locally owned businesses
that supporting locally owned businesses keeps more dollars recirculating more
keeps more dollars recirculating more
keeps more dollars recirculating more job opportunities for the next
job opportunities for the next
job opportunities for the next generation but also they’re critically
generation but also they’re critically
generation but also they’re critically important in building relationships and
important in building relationships and
important in building relationships and in fact the knight Foundation issued an
in fact the knight Foundation issued an
in fact the knight Foundation issued an enormous study that showed connection to
enormous study that showed connection to
enormous study that showed connection to place is the single most leading
place is the single most leading
place is the single most leading indicator in places that have prosperity
indicator in places that have prosperity
indicator in places that have prosperity and then when people love their place
and then when people love their place
and then when people love their place and they do business locally and they
and they do business locally and they
and they do business locally and they build those relationships they’re also
build those relationships they’re also
build those relationships they’re also more likely to vote they’re more likely
more likely to vote they’re more likely
more likely to vote they’re more likely to volunteer they’re more likely to give
to volunteer they’re more likely to give
to volunteer they’re more likely to give charitably so when you think about the
charitably so when you think about the
charitably so when you think about the locally owned businesses I want you to
locally owned businesses I want you to
locally owned businesses I want you to look at your own space
look at your own space
look at your own space habits and think about how you could
habits and think about how you could
habits and think about how you could shift just 10% of your spending from a
shift just 10% of your spending from a
shift just 10% of your spending from a national to a local company now if you
national to a local company now if you
national to a local company now if you look at your spending and you thought
look at your spending and you thought
look at your spending and you thought while I’m spending about 10 percent
while I’m spending about 10 percent
while I’m spending about 10 percent locally now I want you to get to 20
locally now I want you to get to 20
locally now I want you to get to 20 percent if you’re at 40 percent I want
percent if you’re at 40 percent I want
percent if you’re at 40 percent I want you to get to 50 percent because of
you to get to 50 percent because of
you to get to 50 percent because of everyone in a community the size of
everyone in a community the size of
everyone in a community the size of Tucson shifted just 10 percent of their
Tucson shifted just 10 percent of their
Tucson shifted just 10 percent of their spending it would create a hundred and
spending it would create a hundred and
spending it would create a hundred and thirty million new dollars recirculating
thirty million new dollars recirculating
thirty million new dollars recirculating through this community in one year it
through this community in one year it
through this community in one year it would create 1,600 brand-new jobs for a
would create 1,600 brand-new jobs for a
would create 1,600 brand-new jobs for a simple 10% shift it’s critically
simple 10% shift it’s critically
simple 10% shift it’s critically important that we think about the
important that we think about the
important that we think about the diverse ways that we can spend money
diverse ways that we can spend money
diverse ways that we can spend money locally get a local haircut get a local
locally get a local haircut get a local
locally get a local haircut get a local oil change go out and support a local
oil change go out and support a local
oil change go out and support a local independent coffee shop if you want to
independent coffee shop if you want to
independent coffee shop if you want to think big move your money to a local
think big move your money to a local
think big move your money to a local community bank or credit union you can
community bank or credit union you can
community bank or credit union you can be sure that that money is stayed in
be sure that that money is stayed in
be sure that that money is stayed in this community and relocate and in
this community and relocate and in
this community and relocate and in recirculated through loans out into the
recirculated through loans out into the
recirculated through loans out into the small business sector so as a quick last
small business sector so as a quick last
small business sector so as a quick last reminder the price of convenience is
reminder the price of convenience is
reminder the price of convenience is jobs the price of convenience is quality
jobs the price of convenience is quality
jobs the price of convenience is quality of life in our community it’s a hefty
of life in our community it’s a hefty
of life in our community it’s a hefty price tag just this last holiday season
price tag just this last holiday season
price tag just this last holiday season we Americans spent six hundred and
we Americans spent six hundred and
we Americans spent six hundred and eighty billion dollars just imagine if
eighty billion dollars just imagine if
eighty billion dollars just imagine if we had spent that like we wanted to
we had spent that like we wanted to
we had spent that like we wanted to create jobs thank you
”
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