so let’s start with a little exercise all over users please raise your hands
all over users please raise your hands
all over users please raise your hands keep your hands up imagine you live
keep your hands up imagine you live
keep your hands up imagine you live today’s conference and you decide to
today’s conference and you decide to
today’s conference and you decide to over the app tells you the waiting time
over the app tells you the waiting time
over the app tells you the waiting time how long are you willing to wait keep
how long are you willing to wait keep
how long are you willing to wait keep your hand up if you’re willing to wait
your hand up if you’re willing to wait
your hand up if you’re willing to wait for one minute keep your hand up if
for one minute keep your hand up if
for one minute keep your hand up if you’re willing to wait for 5 minutes 8
10 15 that’s crazy
10 15 that’s crazy half of you put your hands down I said 8
half of you put your hands down I said 8
half of you put your hands down I said 8 minutes would you have waited in the
minutes would you have waited in the
minutes would you have waited in the past before they app this app existed of
past before they app this app existed of
past before they app this app existed of course you would have you probably
course you would have you probably
course you would have you probably wouldn’t even have been ready for the
wouldn’t even have been ready for the
wouldn’t even have been ready for the car by the time it arrived but don’t
car by the time it arrived but don’t
car by the time it arrived but don’t worry you’re not the only ones
worry you’re not the only ones
worry you’re not the only ones uber published a series of graphs last
uber published a series of graphs last
uber published a series of graphs last year showing people’s willingness to
year showing people’s willingness to
year showing people’s willingness to wait for an uber how this changed over
wait for an uber how this changed over
wait for an uber how this changed over time and how it differs from city to
time and how it differs from city to
time and how it differs from city to city you see the space in between those
city you see the space in between those
city you see the space in between those two lines shows the shifting patience so
two lines shows the shifting patience so
two lines shows the shifting patience so this is true for one city but the exact
this is true for one city but the exact
this is true for one city but the exact same pattern applies to nine other
same pattern applies to nine other
same pattern applies to nine other cities out there so basically the longer
cities out there so basically the longer
cities out there so basically the longer over has been in a city the less willing
over has been in a city the less willing
over has been in a city the less willing to wait for a car everyone becomes so
to wait for a car everyone becomes so
to wait for a car everyone becomes so over realized they have to constantly
over realized they have to constantly
over realized they have to constantly raise their bar but this is not a
raise their bar but this is not a
raise their bar but this is not a completely new insight it was actually
completely new insight it was actually
completely new insight it was actually nailed years and years ago by one of my
nailed years and years ago by one of my
nailed years and years ago by one of my favorite transporters louis c.k do you
favorite transporters louis c.k do you
favorite transporters louis c.k do you feel that we now in the 21st century we
feel that we now in the 21st century we
feel that we now in the 21st century we take technology for Grandville yeah
take technology for Grandville yeah
take technology for Grandville yeah because now we live in an amazing
because now we live in an amazing
because now we live in an amazing amazing world and it’s wasted on the on
amazing world and it’s wasted on the on
amazing world and it’s wasted on the on the crappiest generation of just spoiled
the crappiest generation of just spoiled
the crappiest generation of just spoiled idiots that don’t care because this is
idiots that don’t care because this is
idiots that don’t care because this is what people like now they got their
what people like now they got their
what people like now they got their phone oh it won’t give it a sec
phone oh it won’t give it a sec
phone oh it won’t give it a sec it’s going to space when you give it a
it’s going to space when you give it a
it’s going to space when you give it a second to get back from space into speed
second to get back from space into speed
second to get back from space into speed [Applause]
[Applause]
[Applause] I was on I was on an airplane and there
I was on I was on an airplane and there
I was on I was on an airplane and there was internet high-speed Internet on the
was internet high-speed Internet on the
was internet high-speed Internet on the airplane that’s the newest thing that I
airplane that’s the newest thing that I
airplane that’s the newest thing that I know exists and I’m sitting on the plane
know exists and I’m sitting on the plane
know exists and I’m sitting on the plane they go open up your laptop you can go
they go open up your laptop you can go
they go open up your laptop you can go on the internet and it’s fast and I’m
on the internet and it’s fast and I’m
on the internet and it’s fast and I’m watching YouTube clips it’s am in an
watching YouTube clips it’s am in an
watching YouTube clips it’s am in an airplane and then it breaks down and
airplane and then it breaks down and
airplane and then it breaks down and they apologize the Internet’s not
they apologize the Internet’s not
they apologize the Internet’s not working the guy next to me goes poof
like how quickly the world owes him
like how quickly the world owes him something yes he knew existed only 10
something yes he knew existed only 10
something yes he knew existed only 10 seconds ago right
seconds ago right
seconds ago right sounds familiar
sounds familiar
sounds familiar well uber and the internet speed are
well uber and the internet speed are
well uber and the internet speed are just two examples but think about how
just two examples but think about how
just two examples but think about how other brands are changing your
other brands are changing your
other brands are changing your expectations every day just a few
expectations every day just a few
expectations every day just a few examples Airbnb is changing your
examples Airbnb is changing your
examples Airbnb is changing your expectations from travel towards a more
expectations from travel towards a more
expectations from travel towards a more authentic and affordable one nice cream
authentic and affordable one nice cream
authentic and affordable one nice cream FM is changing your expectations from
FM is changing your expectations from
FM is changing your expectations from listening to music going beyond just an
listening to music going beyond just an
listening to music going beyond just an on your online audio stream towards a
on your online audio stream towards a
on your online audio stream towards a community of people events and places
community of people events and places
community of people events and places that are actually worth being promoted
that are actually worth being promoted
that are actually worth being promoted and Tesla who would have ever thought
and Tesla who would have ever thought
and Tesla who would have ever thought that an electric car can also be really
that an electric car can also be really
that an electric car can also be really sexy to drive so why did we do this
sexy to drive so why did we do this
sexy to drive so why did we do this exercise because I wanted you all to
exercise because I wanted you all to
exercise because I wanted you all to experience what my job looks like a
experience what my job looks like a
experience what my job looks like a trend watching we look at groundbreaking
trend watching we look at groundbreaking
trend watching we look at groundbreaking innovations and we ask ourselves what
innovations and we ask ourselves what
innovations and we ask ourselves what are the expectations these innovations
are the expectations these innovations
are the expectations these innovations trigger and then we spot patterns and
trigger and then we spot patterns and
trigger and then we spot patterns and that’s what we define how we define
that’s what we define how we define
that’s what we define how we define trends and as a trend watcher people
trends and as a trend watcher people
trends and as a trend watcher people always expect me to know what’s next
always expect me to know what’s next
always expect me to know what’s next yeah no pressure in the workshops and
yeah no pressure in the workshops and
yeah no pressure in the workshops and presentations I run with companies all
presentations I run with companies all
presentations I run with companies all over the world I moderate their
over the world I moderate their
over the world I moderate their innovation process and I help them stay
innovation process and I help them stay
innovation process and I help them stay ahead of time and ahead of competition
ahead of time and ahead of competition
ahead of time and ahead of competition by applying trends to their business and
by applying trends to their business and
by applying trends to their business and for them and I’m sure for many of you
for them and I’m sure for many of you
for them and I’m sure for many of you business today looks a little bit like
business today looks a little bit like
business today looks a little bit like this a constant avalanche of new
this a constant avalanche of new
this a constant avalanche of new products services and experiences
products services and experiences
products services and experiences flooding into the market every hour
flooding into the market every hour
flooding into the market every hour every minute every second meanwhile
every minute every second meanwhile
every minute every second meanwhile customers expectations cycle ever higher
customers expectations cycle ever higher
customers expectations cycle ever higher it’s overwhelming how can a brand keep
it’s overwhelming how can a brand keep
it’s overwhelming how can a brand keep up with all this in this context
up with all this in this context
up with all this in this context business success boils down to one key
business success boils down to one key
business success boils down to one key question
question
question what will your customers want next so
what will your customers want next so
what will your customers want next so every CEO every market here every star
every CEO every market here every star
every CEO every market here every star the founder is obsessed or should be
the founder is obsessed or should be
the founder is obsessed or should be obsessed with the question of where our
obsessed with the question of where our
obsessed with the question of where our customers headed but it’s a difficult
customers headed but it’s a difficult
customers headed but it’s a difficult question to answer one traditional
question to answer one traditional
question to answer one traditional approach ask customers what they want
approach ask customers what they want
approach ask customers what they want questionnaires panels focus groups but
questionnaires panels focus groups but
questionnaires panels focus groups but most of the times the difference between
most of the times the difference between
most of the times the difference between what people say they want and what they
what people say they want and what they
what people say they want and what they really want is light-years apart okay so
really want is light-years apart okay so
really want is light-years apart okay so forget about asking them how about
forget about asking them how about
forget about asking them how about watching them well this kind of
watching them well this kind of
watching them well this kind of ethnographic fieldwork can really give
ethnographic fieldwork can really give
ethnographic fieldwork can really give you deep inside but it’s hard it’s slow
you deep inside but it’s hard it’s slow
you deep inside but it’s hard it’s slow and it’s very expensive but wait problem
and it’s very expensive but wait problem
and it’s very expensive but wait problem solved we have big data but while data
solved we have big data but while data
solved we have big data but while data is great at optimizing what you’re
is great at optimizing what you’re
is great at optimizing what you’re already doing it can rarely bring you
already doing it can rarely bring you
already doing it can rarely bring you insights about something that is truly
insights about something that is truly
insights about something that is truly new so what’s the answer well we’ve been
new so what’s the answer well we’ve been
new so what’s the answer well we’ve been hard at work last year tearing apart
hard at work last year tearing apart
hard at work last year tearing apart what we do why we do it and we put
what we do why we do it and we put
what we do why we do it and we put everything in a book and in this process
everything in a book and in this process
everything in a book and in this process we realize that our methodology was
we realize that our methodology was
we realize that our methodology was based on a powerful counterintuitive
based on a powerful counterintuitive
based on a powerful counterintuitive truth and if there is a secret to
truth and if there is a secret to
truth and if there is a secret to customer centricity then it’s this to
customer centricity then it’s this to
customer centricity then it’s this to anticipate what people will want next
anticipate what people will want next
anticipate what people will want next you have to stop looking at customers
you have to stop looking at customers
you have to stop looking at customers and start looking at businesses those
and start looking at businesses those
and start looking at businesses those innovations that people are lavishing
innovations that people are lavishing
innovations that people are lavishing their attention on to get to the heart
their attention on to get to the heart
their attention on to get to the heart of the sentence it really pays off to
of the sentence it really pays off to
of the sentence it really pays off to look at how a trend comes into it
look at how a trend comes into it
look at how a trend comes into it existence trends emerge as innovators
existence trends emerge as innovators
existence trends emerge as innovators address people’s basic human needs and
address people’s basic human needs and
address people’s basic human needs and wants in novel ways I know there’s a lot
wants in novel ways I know there’s a lot
wants in novel ways I know there’s a lot in this sentence already so I’m going to
in this sentence already so I’m going to
in this sentence already so I’m going to unpack it for you okay what our model
unpack it for you okay what our model
unpack it for you okay what our model says is that on the one side you have
says is that on the one side you have
says is that on the one side you have change technological so see
change technological so see
change technological so see economical change you can’t stop it no
economical change you can’t stop it no
economical change you can’t stop it no matter what you do on the other hand you
matter what you do on the other hand you
matter what you do on the other hand you have human basic needs you know that
have human basic needs you know that
have human basic needs you know that connectivity status safety
connectivity status safety
connectivity status safety self-improvement these rarely if ever
self-improvement these rarely if ever
self-improvement these rarely if ever change at the beginning of last year in
change at the beginning of last year in
change at the beginning of last year in North America a hundred million hours of
North America a hundred million hours of
North America a hundred million hours of how-to videos were watched what do you
how-to videos were watched what do you
how-to videos were watched what do you think was the number one how-to question
think was the number one how-to question
think was the number one how-to question being addressed it was how to kiss so we
being addressed it was how to kiss so we
being addressed it was how to kiss so we have this amazing amazing technology and
have this amazing amazing technology and
have this amazing amazing technology and you know only ten years are so old and
you know only ten years are so old and
you know only ten years are so old and we still use it to answer some of the
we still use it to answer some of the
we still use it to answer some of the most fundamental questions out there so
most fundamental questions out there so
most fundamental questions out there so yes new technologies innovations hitting
yes new technologies innovations hitting
yes new technologies innovations hitting us every day but they don’t change us
us every day but they don’t change us
us every day but they don’t change us they just address our needs in new and
they just address our needs in new and
they just address our needs in new and special ways so what changes because
special ways so what changes because
special ways so what changes because when it comes to trends into innovation
when it comes to trends into innovation
when it comes to trends into innovation it’s all about the change the only thing
it’s all about the change the only thing
it’s all about the change the only thing that changes are our expectations
that changes are our expectations
that changes are our expectations there’s a constant tension a gap in
there’s a constant tension a gap in
there’s a constant tension a gap in between what is currently available and
between what is currently available and
between what is currently available and what we really want and this gap is the
what we really want and this gap is the
what we really want and this gap is the secret to spotting trends and it’s the
secret to spotting trends and it’s the
secret to spotting trends and it’s the key to innovating this means that if you
key to innovating this means that if you
key to innovating this means that if you are innovating around people’s basic
are innovating around people’s basic
are innovating around people’s basic needs and you forget to look about what
needs and you forget to look about what
needs and you forget to look about what is changing then you’re just going to
is changing then you’re just going to
is changing then you’re just going to create more of the same if everything
create more of the same if everything
create more of the same if everything you’re thinking about is what is
you’re thinking about is what is
you’re thinking about is what is changing out there and you forget about
changing out there and you forget about
changing out there and you forget about people’s basic needs you’re just going
people’s basic needs you’re just going
people’s basic needs you’re just going to create fads and novelties so what
to create fads and novelties so what
to create fads and novelties so what you’re aiming for is this sweet spot the
you’re aiming for is this sweet spot the
you’re aiming for is this sweet spot the place where needs overlap with change
place where needs overlap with change
place where needs overlap with change and create new expectations in other
and create new expectations in other
and create new expectations in other words if you track trend
words if you track trend
words if you track trend this will help you meet and surpass
this will help you meet and surpass
this will help you meet and surpass customers rapidly changing expectations
customers rapidly changing expectations
customers rapidly changing expectations because trends are nothing more than
because trends are nothing more than
because trends are nothing more than patterns in customers expectations now
patterns in customers expectations now
patterns in customers expectations now the most exciting part about
the most exciting part about
the most exciting part about expectations is the fact that they
expectations is the fact that they
expectations is the fact that they travel between industries between
travel between industries between
travel between industries between regions and between demographics let’s
regions and between demographics let’s
regions and between demographics let’s stick to Ober and transportation because
stick to Ober and transportation because
stick to Ober and transportation because we started out the day with uber uber
we started out the day with uber uber
we started out the day with uber uber changed the way we travel across cities
changed the way we travel across cities
changed the way we travel across cities all over the world and it created this
all over the world and it created this
all over the world and it created this expectation of OneTouch service you
expectation of OneTouch service you
expectation of OneTouch service you click it your car is there in a few
click it your car is there in a few
click it your car is there in a few minutes but this expectation traveled to
minutes but this expectation traveled to
minutes but this expectation traveled to other industries as well dartie is a
other industries as well dartie is a
other industries as well dartie is a french electronics retailer they created
french electronics retailer they created
french electronics retailer they created this button you stick it to your fridge
this button you stick it to your fridge
this button you stick it to your fridge anytime you have a problem with any of
anytime you have a problem with any of
anytime you have a problem with any of your appliances you just click it and
your appliances you just click it and
your appliances you just click it and someone from Daugherty calls you back so
someone from Daugherty calls you back so
someone from Daugherty calls you back so it’s OneTouch customer service Amazon –
it’s OneTouch customer service Amazon –
it’s OneTouch customer service Amazon – you click you order more of your diapers
you click you order more of your diapers
you click you order more of your diapers detergent or whatever you have on your
detergent or whatever you have on your
detergent or whatever you have on your pre-selected shopping list mine caters
pre-selected shopping list mine caters
pre-selected shopping list mine caters to a 7 month old baby in Indonesia you
to a 7 month old baby in Indonesia you
to a 7 month old baby in Indonesia you can click for cleaning service you can
can click for cleaning service you can
can click for cleaning service you can click for a massage you can push for
click for a massage you can push for
click for a massage you can push for pizza and in New York you can even click
pizza and in New York you can even click
pizza and in New York you can even click for a lawyer
for a lawyer
for a lawyer so that’s expectation transfer in action
so that’s expectation transfer in action
so that’s expectation transfer in action this is how it applies to products and
this is how it applies to products and
this is how it applies to products and services but it also applies to less
services but it also applies to less
services but it also applies to less tangible aspects of consumerism like
tangible aspects of consumerism like
tangible aspects of consumerism like brand behavior orb and brand attitude
brand behavior orb and brand attitude
brand behavior orb and brand attitude I’ll give you an example of that this
I’ll give you an example of that this
I’ll give you an example of that this trend you’re looking at is inside our
trend you’re looking at is inside our
trend you’re looking at is inside our training this is about companies making
training this is about companies making
training this is about companies making changes to their internal culture and
changes to their internal culture and
changes to their internal culture and then going public with them shouting out
then going public with them shouting out
then going public with them shouting out about those positive changes and this
about those positive changes and this
about those positive changes and this trend plays into the expectation
trend plays into the expectation
trend plays into the expectation that consumers today care much more
that consumers today care much more
that consumers today care much more about how companies treat their
about how companies treat their
about how companies treat their employees and how ethical they are and
employees and how ethical they are and
employees and how ethical they are and I’ll show you a few examples of how
I’ll show you a few examples of how
I’ll show you a few examples of how brands from different regions played
brands from different regions played
brands from different regions played into this expectation and therefore
into this expectation and therefore
into this expectation and therefore contributed to creating this trend Rey
contributed to creating this trend Rey
contributed to creating this trend Rey is an outdoor apparel retailer in the
is an outdoor apparel retailer in the
is an outdoor apparel retailer in the u.s. they decided to close their doors
u.s. they decided to close their doors
u.s. they decided to close their doors on the most profitable day of the year
on the most profitable day of the year
on the most profitable day of the year for them last year the Black Friday so
for them last year the Black Friday so
for them last year the Black Friday so they sent their employees and their
they sent their employees and their
they sent their employees and their customers to spend the day outside
customers to spend the day outside
customers to spend the day outside because that’s what they stand for as a
because that’s what they stand for as a
because that’s what they stand for as a brand so purpose went beyond profit in
brand so purpose went beyond profit in
brand so purpose went beyond profit in London we all know and some of us even
London we all know and some of us even
London we all know and some of us even experienced the city’s high cost of
experienced the city’s high cost of
experienced the city’s high cost of living
living
living Starbucks gives any employee any barista
Starbucks gives any employee any barista
Starbucks gives any employee any barista that has been with them for at least one
that has been with them for at least one
that has been with them for at least one year an interest-free loan to use as a
year an interest-free loan to use as a
year an interest-free loan to use as a deposit for rented accommodation and in
deposit for rented accommodation and in
deposit for rented accommodation and in the Emirates freedom pizza decorated
the Emirates freedom pizza decorated
the Emirates freedom pizza decorated their motorcycle drivers hem helmets
their motorcycle drivers hem helmets
their motorcycle drivers hem helmets with pictures of their loved ones to
with pictures of their loved ones to
with pictures of their loved ones to remind them and other people in traffic
remind them and other people in traffic
remind them and other people in traffic that no delivery goes beyond safety so
that no delivery goes beyond safety so
that no delivery goes beyond safety so the key takeaway from this expectation
the key takeaway from this expectation
the key takeaway from this expectation transfer is this and if there’s one
transfer is this and if there’s one
transfer is this and if there’s one thing I want you to remember from my
thing I want you to remember from my
thing I want you to remember from my presentation today it’s this your
presentation today it’s this your
presentation today it’s this your customers expectations are set outside
customers expectations are set outside
customers expectations are set outside your industry so the real question you
your industry so the real question you
your industry so the real question you should all be asking yourself is who are
should all be asking yourself is who are
should all be asking yourself is who are you really competing against because
you really competing against because
you really competing against because you’re not only competing against the
you’re not only competing against the
you’re not only competing against the main competitors of your industry but
main competitors of your industry but
main competitors of your industry but you are equally competing against global
you are equally competing against global
you are equally competing against global brands that set standards and customers
brands that set standards and customers
brands that set standards and customers expectations whether that’s Apple for
expectations whether that’s Apple for
expectations whether that’s Apple for design Singapore Airlines for customer
design Singapore Airlines for customer
design Singapore Airlines for customer service or Patagonia for sustainability
service or Patagonia for sustainability
service or Patagonia for sustainability once a certain level of quality and
once a certain level of quality and
once a certain level of quality and service is reached in
service is reached in
service is reached in one industry people will expect exactly
one industry people will expect exactly
one industry people will expect exactly the same thing from yours now I want to
the same thing from yours now I want to
the same thing from yours now I want to address a question that might be on your
address a question that might be on your
address a question that might be on your heads what if these innovations what if
heads what if these innovations what if
heads what if these innovations what if some of the innovations you’re showing
some of the innovations you’re showing
some of the innovations you’re showing me will fail how would I know if they
me will fail how would I know if they
me will fail how would I know if they will succeed well when it comes to
will succeed well when it comes to
will succeed well when it comes to expectations success or failure is not
expectations success or failure is not
expectations success or failure is not the point and to make this clear I’m
the point and to make this clear I’m
the point and to make this clear I’m going to show you three phones the black
going to show you three phones the black
going to show you three phones the black phone this is covered by end-to-end
phone this is covered by end-to-end
phone this is covered by end-to-end encryption you lose it none of the data
encryption you lose it none of the data
encryption you lose it none of the data that you exchanged through it can be
that you exchanged through it can be
that you exchanged through it can be read by anyone then we have the
read by anyone then we have the
read by anyone then we have the fairphone everything that is unfair
fairphone everything that is unfair
fairphone everything that is unfair about the phones you have in your
about the phones you have in your
about the phones you have in your pockets this phone does it right so it’s
pockets this phone does it right so it’s
pockets this phone does it right so it’s highly recyclable
highly recyclable
highly recyclable it’s made with conflict-free minerals
it’s made with conflict-free minerals
it’s made with conflict-free minerals and it also has a modular design so if
and it also has a modular design so if
and it also has a modular design so if it breaks you can open it and repair it
it breaks you can open it and repair it
it breaks you can open it and repair it yourself and the last one is project ara
yourself and the last one is project ara
yourself and the last one is project ara in the meantime this project was
in the meantime this project was
in the meantime this project was cancelled but check the video
I’m not saying that any of these phones
I’m not saying that any of these phones will be in everyone’s pockets next year
will be in everyone’s pockets next year
will be in everyone’s pockets next year but what I’m saying is that the
but what I’m saying is that the
but what I’m saying is that the expectations these phones trigger are
expectations these phones trigger are
expectations these phones trigger are already in everyone’s heads how many of
already in everyone’s heads how many of
already in everyone’s heads how many of you broke your phone screens your
you broke your phone screens your
you broke your phone screens your smartphone screens you’ve only seen this
smartphone screens you’ve only seen this
smartphone screens you’ve only seen this video 10 seconds ago I bet you’re
video 10 seconds ago I bet you’re
video 10 seconds ago I bet you’re already asking yourselves how come it
already asking yourselves how come it
already asking yourselves how come it isn’t that easy for me to just slide a
isn’t that easy for me to just slide a
isn’t that easy for me to just slide a new one in and I have to send it pay a
new one in and I have to send it pay a
new one in and I have to send it pay a lot of money and it takes ages so
lot of money and it takes ages so
lot of money and it takes ages so expectations spread very fast therefore
expectations spread very fast therefore
expectations spread very fast therefore the success or failure of an individual
the success or failure of an individual
the success or failure of an individual innovation doesn’t matter what matters
innovation doesn’t matter what matters
innovation doesn’t matter what matters are the expectations it triggers so now
are the expectations it triggers so now
are the expectations it triggers so now you know the secret to anticipate what
you know the secret to anticipate what
you know the secret to anticipate what people will want next you need to stop
people will want next you need to stop
people will want next you need to stop looking at customers and start looking
looking at customers and start looking
looking at customers and start looking at businesses ask yourselves what are
at businesses ask yourselves what are
at businesses ask yourselves what are the expectations that these innovations
the expectations that these innovations
the expectations that these innovations trigger and then take them and embed
trigger and then take them and embed
trigger and then take them and embed them into your new offer to stay ahead
them into your new offer to stay ahead
them into your new offer to stay ahead of time so we started out the talk by
of time so we started out the talk by
of time so we started out the talk by feeling overwhelmed by this amount of
feeling overwhelmed by this amount of
feeling overwhelmed by this amount of products services and experiences that
products services and experiences that
products services and experiences that flood the market but I think now you
flood the market but I think now you
flood the market but I think now you know what you need to do to turn this
know what you need to do to turn this
know what you need to do to turn this overwhelming amount of of new
overwhelming amount of of new
overwhelming amount of of new innovations into opportunities for your
innovations into opportunities for your
innovations into opportunities for your business all you need to do is pay
business all you need to do is pay
business all you need to do is pay attention to what’s going on right now
attention to what’s going on right now
attention to what’s going on right now track trends and the future will no
track trends and the future will no
track trends and the future will no longer take you by surprise
longer take you by surprise
longer take you by surprise let’s risk
let’s risk
let’s risk [Applause]
”
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