[Applause] hello in 2016 a game was released that
hello in 2016 a game was released that
hello in 2016 a game was released that took the world by storm in the first
took the world by storm in the first
took the world by storm in the first month the game made over 200 million
month the game made over 200 million
month the game made over 200 million dollars in revenue the company that
dollars in revenue the company that
dollars in revenue the company that owned the game went up in value by
owned the game went up in value by
owned the game went up in value by twenty three billion dollars and for
twenty three billion dollars and for
twenty three billion dollars and for those who used it use the game more than
those who used it use the game more than
those who used it use the game more than they used Facebook Twitter or even
they used Facebook Twitter or even
they used Facebook Twitter or even Google Maps and again I’m talking about
Google Maps and again I’m talking about
Google Maps and again I’m talking about is of course Pokemon go now since its
is of course Pokemon go now since its
is of course Pokemon go now since its released last year has become an
released last year has become an
released last year has become an absolute phenomenon now for the past 50
absolute phenomenon now for the past 50
absolute phenomenon now for the past 50 years we’ve interacted with computers on
years we’ve interacted with computers on
years we’ve interacted with computers on 2d screens but by overlaying content
2d screens but by overlaying content
2d screens but by overlaying content into the three world around us this
into the three world around us this
into the three world around us this isn’t just a new type of gaming it’s a
isn’t just a new type of gaming it’s a
isn’t just a new type of gaming it’s a new way to interact with content in the
new way to interact with content in the
new way to interact with content in the world a new way to interact with
world a new way to interact with
world a new way to interact with machines now let’s have a look at the
machines now let’s have a look at the
machines now let’s have a look at the way we currently use Pokemon go by
way we currently use Pokemon go by
way we currently use Pokemon go by overlaying digital content into the
overlaying digital content into the
overlaying digital content into the physical world we can walk around and
physical world we can walk around and
physical world we can walk around and catch these pokemon in physical places
catch these pokemon in physical places
catch these pokemon in physical places in the world our phone is then acting as
in the world our phone is then acting as
in the world our phone is then acting as this sort of window through into the
this sort of window through into the
this sort of window through into the augmented world but it doesn’t quite
augmented world but it doesn’t quite
augmented world but it doesn’t quite live up to our expectations we’re going
live up to our expectations we’re going
live up to our expectations we’re going to be able to use augmented reality to
to be able to use augmented reality to
to be able to use augmented reality to help surgeons visualize what the body
help surgeons visualize what the body
help surgeons visualize what the body looks like we’ll be able to use
looks like we’ll be able to use
looks like we’ll be able to use augmented reality for product designers
augmented reality for product designers
augmented reality for product designers to be able to rapidly prototype new
to be able to rapidly prototype new
to be able to rapidly prototype new ideas and see those ideas come to life
ideas and see those ideas come to life
ideas and see those ideas come to life in the world around them we’ll be able
in the world around them we’ll be able
in the world around them we’ll be able to use augmented reality for astronauts
to use augmented reality for astronauts
to use augmented reality for astronauts or engineers to see these instructions
or engineers to see these instructions
or engineers to see these instructions overlaid onto the physical world and if
overlaid onto the physical world and if
overlaid onto the physical world and if we like we’ve been given these
we like we’ve been given these
we like we’ve been given these superpowers but it is still early days
superpowers but it is still early days
superpowers but it is still early days with augmented reality the promise of
with augmented reality the promise of
with augmented reality the promise of how these devices and how this
how these devices and how this
how these devices and how this technology will change our lives is
technology will change our lives is
technology will change our lives is profound but there are a number of
profound but there are a number of
profound but there are a number of barriers that we’ve got to push through
barriers that we’ve got to push through
barriers that we’ve got to push through before we can truly make this vision of
before we can truly make this vision of
before we can truly make this vision of the future a reality so I thought it
the future a reality so I thought it
the future a reality so I thought it might be have a good a good idea to have
might be have a good a good idea to have
might be have a good a good idea to have a look at just what are these barriers
a look at just what are these barriers
a look at just what are these barriers and we’ll start off with the way we use
and we’ll start off with the way we use
and we’ll start off with the way we use this I mentioned that we currently use
this I mentioned that we currently use
this I mentioned that we currently use our mobile phone as this window through
our mobile phone as this window through
our mobile phone as this window through into the augmented world but we don’t
into the augmented world but we don’t
into the augmented world but we don’t just want to look through the window we
just want to look through the window we
just want to look through the window we want to step through and in order to do
want to step through and in order to do
want to step through and in order to do this we’ll need to have a head-mounted
this we’ll need to have a head-mounted
this we’ll need to have a head-mounted display a headset something which takes
display a headset something which takes
display a headset something which takes up our entire field of view now while we
up our entire field of view now while we
up our entire field of view now while we do have headsets out there that
do have headsets out there that
do have headsets out there that are incredibly amazing such as the
are incredibly amazing such as the
are incredibly amazing such as the microsoft hololens and the meta glass it
microsoft hololens and the meta glass it
microsoft hololens and the meta glass it still feels like we’re in the early days
still feels like we’re in the early days
still feels like we’re in the early days of augmented reality similar to the
of augmented reality similar to the
of augmented reality similar to the early days of mobile where people had to
early days of mobile where people had to
early days of mobile where people had to carry around these heavy bulky devices
carry around these heavy bulky devices
carry around these heavy bulky devices so we need something which is
so we need something which is
so we need something which is lightweight
lightweight
lightweight we need something which is comfortable
we need something which is comfortable
we need something which is comfortable recently which is portable for us to
recently which is portable for us to
recently which is portable for us to wear
wear
wear all day long in addition to being
all day long in addition to being
all day long in addition to being portable these devices also need to be
portable these devices also need to be
portable these devices also need to be sociable now the rise of social media
sociable now the rise of social media
sociable now the rise of social media platforms like Facebook and Twitter have
platforms like Facebook and Twitter have
platforms like Facebook and Twitter have shown us not only how important being
shown us not only how important being
shown us not only how important being sociable is to us but also how
sociable is to us but also how
sociable is to us but also how technology can help bring us together
technology can help bring us together
technology can help bring us together now this is an area that augmented
now this is an area that augmented
now this is an area that augmented reality glasses have suffered in the
reality glasses have suffered in the
reality glasses have suffered in the past you might remember a few years ago
past you might remember a few years ago
past you might remember a few years ago Google released a pair of their head
Google released a pair of their head
Google released a pair of their head mounted displays called Google glass but
mounted displays called Google glass but
mounted displays called Google glass but unfortunately this didn’t really live up
unfortunately this didn’t really live up
unfortunately this didn’t really live up to expectations rather than bringing
to expectations rather than bringing
to expectations rather than bringing people together this created an
people together this created an
people together this created an unnatural divide between people who had
unnatural divide between people who had
unnatural divide between people who had these devices and people who didn’t but
these devices and people who didn’t but
these devices and people who didn’t but thankfully might also have heard of a
thankfully might also have heard of a
thankfully might also have heard of a company which owns the application
company which owns the application
company which owns the application snapchat they released a new pair of
snapchat they released a new pair of
snapchat they released a new pair of camera glasses last year now admittedly
camera glasses last year now admittedly
camera glasses last year now admittedly whilst this isn’t an augmented reality
whilst this isn’t an augmented reality
whilst this isn’t an augmented reality headset perhaps it is one step towards
headset perhaps it is one step towards
headset perhaps it is one step towards headset which we can feel comfortably in
headset which we can feel comfortably in
headset which we can feel comfortably in front of our friends so these devices
front of our friends so these devices
front of our friends so these devices will need to be portable and they’ll
will need to be portable and they’ll
will need to be portable and they’ll need to be sociable what else well
need to be sociable what else well
need to be sociable what else well humans have an incredible ability to
humans have an incredible ability to
humans have an incredible ability to understand and react to the world around
understand and react to the world around
understand and react to the world around them but until very recently this has
them but until very recently this has
them but until very recently this has been almost impossible for computers to
been almost impossible for computers to
been almost impossible for computers to be able to achieve but thanks to
be able to achieve but thanks to
be able to achieve but thanks to advancements in computer vision and
advancements in computer vision and
advancements in computer vision and artificial intelligence devices are
artificial intelligence devices are
artificial intelligence devices are starting to be able to understand the
starting to be able to understand the
starting to be able to understand the world around them in the same way humans
world around them in the same way humans
world around them in the same way humans do imagine if an augmented reality
do imagine if an augmented reality
do imagine if an augmented reality headset could recognize when a dangerous
headset could recognize when a dangerous
headset could recognize when a dangerous accident was about to occur and it could
accident was about to occur and it could
accident was about to occur and it could ruin you to avoid it or if it could
ruin you to avoid it or if it could
ruin you to avoid it or if it could recognize your favorite celebrities
recognize your favorite celebrities
recognize your favorite celebrities clothing and let you know where you can
clothing and let you know where you can
clothing and let you know where you can buy something similar so to recap these
buy something similar so to recap these
buy something similar so to recap these devices will need to be portable they’ll
devices will need to be portable they’ll
devices will need to be portable they’ll need to be sociable and there need to be
need to be sociable and there need to be
need to be sociable and there need to be intelligent just like us in addition in
intelligent just like us in addition in
intelligent just like us in addition in order to overlay digital content on to
order to overlay digital content on to
order to overlay digital content on to the physical world you need to know very
the physical world you need to know very
the physical world you need to know very precisely where those users are and in
precisely where those users are and in
precisely where those users are and in which direction they’re looking now have
which direction they’re looking now have
which direction they’re looking now have you ever had it when you walk out of a
you ever had it when you walk out of a
you ever had it when you walk out of a building looking at the Maps application
building looking at the Maps application
building looking at the Maps application on your phone I need to get halfway down
on your phone I need to get halfway down
on your phone I need to get halfway down the street and
the street and
the street and compass flips around the opposite
compass flips around the opposite
compass flips around the opposite direction well this is because the GPS
direction well this is because the GPS
direction well this is because the GPS and compass in our phones are very
and compass in our phones are very
and compass in our phones are very susceptible to outside interference
susceptible to outside interference
susceptible to outside interference which means they’re just not accurate
which means they’re just not accurate
which means they’re just not accurate enough to be able to overlay digital
enough to be able to overlay digital
enough to be able to overlay digital content onto the physical world we need
content onto the physical world we need
content onto the physical world we need something different and that’s why I’m
something different and that’s why I’m
something different and that’s why I’m really excited to talk to you about the
really excited to talk to you about the
really excited to talk to you about the work we’re doing at a new company called
work we’re doing at a new company called
work we’re doing at a new company called scape developing genuine location
scape developing genuine location
scape developing genuine location recognition for the devices which are
recognition for the devices which are
recognition for the devices which are already in your pockets and the way that
already in your pockets and the way that
already in your pockets and the way that we do this is we compare what we see
we do this is we compare what we see
we do this is we compare what we see with our camera with a three-dimensional
with our camera with a three-dimensional
with our camera with a three-dimensional map of the world such as the map of
map of the world such as the map of
map of the world such as the map of Piccadilly Circus that we made which you
Piccadilly Circus that we made which you
Piccadilly Circus that we made which you can see behind me now by referencing
can see behind me now by referencing
can see behind me now by referencing this 3d map we can figure out precisely
this 3d map we can figure out precisely
this 3d map we can figure out precisely where those users are in order to
where those users are in order to
where those users are in order to overlay a visualization of what
overlay a visualization of what
overlay a visualization of what Piccadilly Circus once looked like or
Piccadilly Circus once looked like or
Piccadilly Circus once looked like or what the Roman Colosseum once looked
what the Roman Colosseum once looked
what the Roman Colosseum once looked like and this brings us back to the
like and this brings us back to the
like and this brings us back to the content none of this technology is
content none of this technology is
content none of this technology is useful without content which makes it
useful without content which makes it
useful without content which makes it compelling now the majority of passed a
compelling now the majority of passed a
compelling now the majority of passed a our applications relied on overlaying 2d
our applications relied on overlaying 2d
our applications relied on overlaying 2d content like photos and videos onto the
content like photos and videos onto the
content like photos and videos onto the 3d world but that seems a little bit
3d world but that seems a little bit
3d world but that seems a little bit backwards unfortunates because up until
backwards unfortunates because up until
backwards unfortunates because up until this point we simply haven’t had the
this point we simply haven’t had the
this point we simply haven’t had the tools necessary to create 3d content
tools necessary to create 3d content
tools necessary to create 3d content easily but thanks to virtual reality
easily but thanks to virtual reality
easily but thanks to virtual reality devices such as the oculus rift and HTC
devices such as the oculus rift and HTC
devices such as the oculus rift and HTC vive we’re about to go through a
vive we’re about to go through a
vive we’re about to go through a revolution in 3d content creation
revolution in 3d content creation
revolution in 3d content creation applications like Google’s tilt brush
applications like Google’s tilt brush
applications like Google’s tilt brush allow us to pick on pick up a virtual
allow us to pick on pick up a virtual
allow us to pick on pick up a virtual reality headset and draw sculpt and
reality headset and draw sculpt and
reality headset and draw sculpt and paint in three-dimensional space with
paint in three-dimensional space with
paint in three-dimensional space with the same ease of using a pen and paper
the same ease of using a pen and paper
the same ease of using a pen and paper now if you’re an artist if you’re an
now if you’re an artist if you’re an
now if you’re an artist if you’re an architect if you’re a dress designer
architect if you’re a dress designer
architect if you’re a dress designer this is going to radically change not
this is going to radically change not
this is going to radically change not only the way that you create content but
only the way that you create content but
only the way that you create content but the way that you work and it’s such a
the way that you work and it’s such a
the way that you work and it’s such a big opportunity for content creators
big opportunity for content creators
big opportunity for content creators each of the top ten technology companies
each of the top ten technology companies
each of the top ten technology companies in the world has heavily invested into
in the world has heavily invested into
in the world has heavily invested into augmented and virtual reality but they
augmented and virtual reality but they
augmented and virtual reality but they can’t do this alone
can’t do this alone
can’t do this alone they need people like you they need
they need people like you they need
they need people like you they need people out there who can take this
people out there who can take this
people out there who can take this technology go up there and experiment
technology go up there and experiment
technology go up there and experiment explore and evangelize and work together
explore and evangelize and work together
explore and evangelize and work together to try to shape what this future
to try to shape what this future
to try to shape what this future technology medium looks like so what
technology medium looks like so what
technology medium looks like so what does the next pokemon go
does the next pokemon go
does the next pokemon go like I always say to people if you want
like I always say to people if you want
like I always say to people if you want to know where virtual and augmented
to know where virtual and augmented
to know where virtual and augmented reality is really going all you’ve got
reality is really going all you’ve got
reality is really going all you’ve got to do is have a look at the visionary
to do is have a look at the visionary
to do is have a look at the visionary work of author arthur c clarke who once
work of author arthur c clarke who once
work of author arthur c clarke who once said any sufficiently advanced
said any sufficiently advanced
said any sufficiently advanced technology is indistinguishable from
technology is indistinguishable from
technology is indistinguishable from magic
magic
magic i think that if that’s the case if
i think that if that’s the case if
i think that if that’s the case if technology allows us to be magicians VR
technology allows us to be magicians VR
technology allows us to be magicians VR and AR will allow us to be gods well
and AR will allow us to be gods well
and AR will allow us to be gods well it’s the world around us is a digital
it’s the world around us is a digital
it’s the world around us is a digital canvas the only question that remains is
canvas the only question that remains is
canvas the only question that remains is what will you create thank you very much
what will you create thank you very much
what will you create thank you very much [Applause]
”
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