Press "Enter" to skip to content

The Building Blocks of Innovation | Jana Strasburg | TEDxRichland


we’ve all had those experiences on

we’ve all had those experiences on projects at work or school or in the

projects at work or school or in the

projects at work or school or in the community or we’ve come together with

community or we’ve come together with

community or we’ve come together with others to do something new something

others to do something new something

others to do something new something different something innovative

different something innovative

different something innovative sometimes those experiences can be

sometimes those experiences can be

sometimes those experiences can be exhilarating we’ve come together as a

exhilarating we’ve come together as a

exhilarating we’ve come together as a group we’re excited and energetic we’re

group we’re excited and energetic we’re

group we’re excited and energetic we’re proud of what we develop and we leave

proud of what we develop and we leave

proud of what we develop and we leave wishing we could work like this more

wishing we could work like this more

wishing we could work like this more often

often

often other times those experiences can be

other times those experiences can be

other times those experiences can be soul-crushing we’re disappointed in the

soul-crushing we’re disappointed in the

soul-crushing we’re disappointed in the results the team doesn’t communicate

results the team doesn’t communicate

results the team doesn’t communicate there’s frustration conflict and we

there’s frustration conflict and we

there’s frustration conflict and we leave with thinking that it’s a waste of

leave with thinking that it’s a waste of

leave with thinking that it’s a waste of time and resources what makes these so

time and resources what makes these so

time and resources what makes these so different why is one so positive while

different why is one so positive while

different why is one so positive while the other can be so negative I think it

the other can be so negative I think it

the other can be so negative I think it has to do with the building blocks of

has to do with the building blocks of

has to do with the building blocks of innovation and that’s what I’m going to

innovation and that’s what I’m going to

innovation and that’s what I’m going to talk with you about today what are these

talk with you about today what are these

talk with you about today what are these building blocks process innovation

building blocks process innovation

building blocks process innovation involves a deliberate process while that

involves a deliberate process while that

involves a deliberate process while that may seem serendipitous there’s almost

may seem serendipitous there’s almost

may seem serendipitous there’s almost always an underlying approach by which

always an underlying approach by which

always an underlying approach by which ideas are shared and integrated and

ideas are shared and integrated and

ideas are shared and integrated and improved upon that may be as simple as

improved upon that may be as simple as

improved upon that may be as simple as an agenda for a meeting or it may be a

an agenda for a meeting or it may be a

an agenda for a meeting or it may be a very complicated series of steps to

very complicated series of steps to

very complicated series of steps to achieve a very specific outcome process

achieve a very specific outcome process

achieve a very specific outcome process is important to innovation people

is important to innovation people

is important to innovation people particularly teams of people are

particularly teams of people are

particularly teams of people are important to innovation people that have

important to innovation people that have

important to innovation people that have different backgrounds different

different backgrounds different

different backgrounds different experiences different ways of looking at

experiences different ways of looking at

experiences different ways of looking at the world people that come together to

the world people that come together to

the world people that come together to leverage their strengths and build a new

leverage their strengths and build a new

leverage their strengths and build a new collective vision that’s greater than

collective vision that’s greater than

collective vision that’s greater than the sum of each of them as individuals

the sum of each of them as individuals

the sum of each of them as individuals when you bring new people together that

when you bring new people together that

when you bring new people together that don’t know each other that speak

don’t know each other that speak

don’t know each other that speak different languages or use the same

different languages or use the same

different languages or use the same words in different ways that means that

words in different ways that means that

words in different ways that means that you need a process to build trust and to

you need a process to build trust and to

you need a process to build trust and to foster communication so people and

foster communication so people and

foster communication so people and process are important to innovation

process are important to innovation

process are important to innovation place

place

place innovation is nurtured in a place where

innovation is nurtured in a place where

innovation is nurtured in a place where you have the space and tools to be

you have the space and tools to be

you have the space and tools to be creative I think of it as a playground

creative I think of it as a playground

creative I think of it as a playground where ideas can play and interact evolve

where ideas can play and interact evolve

where ideas can play and interact evolve and build this is both a physical

and build this is both a physical

and build this is both a physical playground or you need tools sticky

playground or you need tools sticky

playground or you need tools sticky notes or markers snacks and coffee but

notes or markers snacks and coffee but

notes or markers snacks and coffee but it’s also a mental playground a place

it’s also a mental playground a place

it’s also a mental playground a place where you can make the other areas of

where you can make the other areas of

where you can make the other areas of your life go away where you can focus

your life go away where you can focus

your life go away where you can focus and dream and be inspired you need a

and dream and be inspired you need a

and dream and be inspired you need a place that’s different than where you

place that’s different than where you

place that’s different than where you typically operate a place where you can

typically operate a place where you can

typically operate a place where you can come together with people and have a

come together with people and have a

come together with people and have a process around innovation products

process around innovation products

process around innovation products innovation develops new products and

innovation develops new products and

innovation develops new products and when I say products I mean that in the

when I say products I mean that in the

when I say products I mean that in the very broadest sense a product may be

very broadest sense a product may be

very broadest sense a product may be something physical a prototype or

something physical a prototype or

something physical a prototype or presentation or a paper but it can also

presentation or a paper but it can also

presentation or a paper but it can also be something much less tangible an idea

be something much less tangible an idea

be something much less tangible an idea a strategy a relationship or a feeling

a strategy a relationship or a feeling

a strategy a relationship or a feeling innovation products are the result of

innovation products are the result of

innovation products are the result of innovation and are an outcome of the

innovation and are an outcome of the

innovation and are an outcome of the people the processes and place that you

people the processes and place that you

people the processes and place that you put together perspectives innovation

put together perspectives innovation

put together perspectives innovation enables new perspectives innovation

enables new perspectives innovation

enables new perspectives innovation should change people innovation is about

should change people innovation is about

should change people innovation is about sharing ideas and what ideas are shared

sharing ideas and what ideas are shared

sharing ideas and what ideas are shared there implicitly received and when you

there implicitly received and when you

there implicitly received and when you receive something you are forever

receive something you are forever

receive something you are forever changed sometimes in ways that are

changed sometimes in ways that are

changed sometimes in ways that are imperceptible but sometimes in ways that

imperceptible but sometimes in ways that

imperceptible but sometimes in ways that are profound perspectives like products

are profound perspectives like products

are profound perspectives like products are outcomes of innovation they result

are outcomes of innovation they result

are outcomes of innovation they result from the people the places and the

from the people the places and the

from the people the places and the processes that were used to get there

processes that were used to get there

processes that were used to get there and finally progress innovation

and finally progress innovation

and finally progress innovation accelerates progress

accelerates progress

accelerates progress it makes things better cheaper faster

it makes things better cheaper faster

it makes things better cheaper faster but it’s important to understand what is

but it’s important to understand what is

but it’s important to understand what is it you’re trying to achieve

it you’re trying to achieve

it you’re trying to achieve how will you know that you’ve been

how will you know that you’ve been

how will you know that you’ve been successful what are the measures that by

successful what are the measures that by

successful what are the measures that by which you can demonstrate improvement

which you can demonstrate improvement

which you can demonstrate improvement progress perspectives products people

progress perspectives products people

progress perspectives products people places and process these are the

places and process these are the

places and process these are the building blocks of innovation it’s not

building blocks of innovation it’s not

building blocks of innovation it’s not about one of these items it’s about how

about one of these items it’s about how

about one of these items it’s about how they work in supporting each other and

they work in supporting each other and

they work in supporting each other and the way that they are supported by each

the way that they are supported by each

the way that they are supported by each other going forward they form a greater

other going forward they form a greater

other going forward they form a greater whole like facets that come together to

whole like facets that come together to

whole like facets that come together to form a cube an innovation cube

form a cube an innovation cube

form a cube an innovation cube innovation is about a deliberate process

innovation is about a deliberate process

innovation is about a deliberate process to bring together people from different

to bring together people from different

to bring together people from different backgrounds and experiences in a place

backgrounds and experiences in a place

backgrounds and experiences in a place where they have the tools and space to

where they have the tools and space to

where they have the tools and space to be creative when you do that you can

be creative when you do that you can

be creative when you do that you can enable new products enable new

enable new products enable new

enable new products enable new perspectives and you can accelerate

perspectives and you can accelerate

perspectives and you can accelerate progress too often when we try to

progress too often when we try to

progress too often when we try to innovate we don’t consider all of these

innovate we don’t consider all of these

innovate we don’t consider all of these elements and the delicate balance and

elements and the delicate balance and

elements and the delicate balance and connections between them take for

connections between them take for

connections between them take for example an organization that wants to

example an organization that wants to

example an organization that wants to move in a new and different direction

move in a new and different direction

move in a new and different direction all too often they go about doing it by

all too often they go about doing it by

all too often they go about doing it by taking their usual a performer’s

taking their usual a performer’s

taking their usual a performer’s bringing them together in the usual

bringing them together in the usual

bringing them together in the usual conference room where they always meet

conference room where they always meet

conference room where they always meet and beginning by asking the usual

and beginning by asking the usual

and beginning by asking the usual questions is it any wonder that such a

questions is it any wonder that such a

questions is it any wonder that such a situation rarely results in a new

situation rarely results in a new

situation rarely results in a new product or perspective or progress if

product or perspective or progress if

product or perspective or progress if you want something different with your

you want something different with your

you want something different with your elements you have to put them together

elements you have to put them together

elements you have to put them together in a different way you have to change

in a different way you have to change

in a different way you have to change things up add new people to the team

things up add new people to the team

things up add new people to the team meet in a different location change your

meet in a different location change your

meet in a different location change your process in your agenda the way you

process in your agenda the way you

process in your agenda the way you approach things here’s another example

approach things here’s another example

approach things here’s another example we have a stove-piped organization that

we have a stove-piped organization that

we have a stove-piped organization that wants to facilitate communication

wants to facilitate communication

wants to facilitate communication between two separate teams and entities

between two separate teams and entities

between two separate teams and entities they might do that by taking groups

they might do that by taking groups

they might do that by taking groups together and bringing together in a

together and bringing together in a

together and bringing together in a conference room over lunch perhaps how

conference room over lunch perhaps how

conference room over lunch perhaps how often in that conference room

often in that conference room

often in that conference room instead of having conversations people

instead of having conversations people

instead of having conversations people sit through an hour of PowerPoint

sit through an hour of PowerPoint

sit through an hour of PowerPoint at which point they get up and they go

at which point they get up and they go

at which point they get up and they go back to their lives the product we

back to their lives the product we

back to their lives the product we wanted to get was relationships and

wanted to get was relationships and

wanted to get was relationships and communication we may have gotten

communication we may have gotten

communication we may have gotten information exchanged but we had the

information exchanged but we had the

information exchanged but we had the wrong process to achieve the outcome

wrong process to achieve the outcome

wrong process to achieve the outcome that we wanted so when we think about

that we wanted so when we think about

that we wanted so when we think about innovation we have to think of how all

innovation we have to think of how all

innovation we have to think of how all of these elements work together when we

of these elements work together when we

of these elements work together when we don’t think about them in concert and

don’t think about them in concert and

don’t think about them in concert and imbalance with one another our cubes can

imbalance with one another our cubes can

imbalance with one another our cubes can become distorted they no longer work

become distorted they no longer work

become distorted they no longer work you can’t build them they’re not

you can’t build them they’re not

you can’t build them they’re not foundational so what does a balanced

foundational so what does a balanced

foundational so what does a balanced cube actually look like well I’ll give

cube actually look like well I’ll give

cube actually look like well I’ll give you an example from my world and my

you an example from my world and my

you an example from my world and my experiences I work at Pacific Northwest

experiences I work at Pacific Northwest

experiences I work at Pacific Northwest National Laboratory with over 4,000

National Laboratory with over 4,000

National Laboratory with over 4,000 colleagues who bring our technical and

colleagues who bring our technical and

colleagues who bring our technical and scientific expertise to bear on some of

scientific expertise to bear on some of

scientific expertise to bear on some of the nation’s most challenging problems

the nation’s most challenging problems

the nation’s most challenging problems in energy environment and security we’re

in energy environment and security we’re

in energy environment and security we’re a pretty innovative organization and

a pretty innovative organization and

a pretty innovative organization and we’ve done some amazing things and had

we’ve done some amazing things and had

we’ve done some amazing things and had impact at the national level but we are

impact at the national level but we are

impact at the national level but we are an organization of humans and humans are

an organization of humans and humans are

an organization of humans and humans are creatures of habit we to fall in our

creatures of habit we to fall in our

creatures of habit we to fall in our comfort zones finding ourselves meeting

comfort zones finding ourselves meeting

comfort zones finding ourselves meeting with the same people thinking about

with the same people thinking about

with the same people thinking about problems in the same way getting in our

problems in the same way getting in our

problems in the same way getting in our comfort zones we’ve realized is hard to

comfort zones we’ve realized is hard to

comfort zones we’ve realized is hard to break out of it takes resources and time

break out of it takes resources and time

break out of it takes resources and time and energy to do something different and

and energy to do something different and

and energy to do something different and so we’ve been experimenting with

so we’ve been experimenting with

so we’ve been experimenting with different ways to create that energy of

different ways to create that energy of

different ways to create that energy of creativity and collaboration and foster

creativity and collaboration and foster

creativity and collaboration and foster a culture of innovation one example is a

a culture of innovation one example is a

a culture of innovation one example is a program that I led last year called Q

program that I led last year called Q

program that I led last year called Q camp Q camp was designed to bring

camp Q camp was designed to bring

camp Q camp was designed to bring together people from across our

together people from across our

together people from across our organization to work in ways that they

organization to work in ways that they

organization to work in ways that they had not done before to leverage our

had not done before to leverage our

had not done before to leverage our individual capabilities and working

individual capabilities and working

individual capabilities and working across them in a way that we could

across them in a way that we could

across them in a way that we could develop new products new ideas and new

develop new products new ideas and new

develop new products new ideas and new perspectives but

perspectives but

perspectives but between them so we started with the

between them so we started with the

between them so we started with the people we I went through a process to

people we I went through a process to

people we I went through a process to select and identify 17 staff from across

select and identify 17 staff from across

select and identify 17 staff from across our organization we had nuclear

our organization we had nuclear

our organization we had nuclear engineers and physicists data scientists

engineers and physicists data scientists

engineers and physicists data scientists graphic design artists even a

graphic design artists even a

graphic design artists even a veterinarian we brought them together so

veterinarian we brought them together so

veterinarian we brought them together so that they could think about new problems

that they could think about new problems

that they could think about new problems in new and different ways because they

in new and different ways because they

in new and different ways because they didn’t know each other we needed a

didn’t know each other we needed a

didn’t know each other we needed a deliberate process to foster

deliberate process to foster

deliberate process to foster communication and Trust to give them

communication and Trust to give them

communication and Trust to give them skills that they could actually work

skills that they could actually work

skills that they could actually work with going forward this process involved

with going forward this process involved

with going forward this process involved a meeting every afternoon for a number

a meeting every afternoon for a number

a meeting every afternoon for a number of weeks in a place where they could

of weeks in a place where they could

of weeks in a place where they could have the tools and space to be creative

have the tools and space to be creative

have the tools and space to be creative it was both a physical place that was

it was both a physical place that was

it was both a physical place that was very different than where they started

very different than where they started

very different than where they started from where they would normally spend

from where they would normally spend

from where they would normally spend their time as researchers or scientists

their time as researchers or scientists

their time as researchers or scientists it was a place where they had sticky

it was a place where they had sticky

it was a place where they had sticky notes and markers toys electronics

notes and markers toys electronics

notes and markers toys electronics robots and lots and lots of coffee it

robots and lots and lots of coffee it

robots and lots and lots of coffee it was also a mental place because we

was also a mental place because we

was also a mental place because we brought them together every afternoon

brought them together every afternoon

brought them together every afternoon for a number of weeks they could get

for a number of weeks they could get

for a number of weeks they could get into a different mentals place they had

into a different mentals place they had

into a different mentals place they had the space and the time to dream and be

the space and the time to dream and be

the space and the time to dream and be inspired to build their ideas and come

inspired to build their ideas and come

inspired to build their ideas and come up with something new that none of them

up with something new that none of them

up with something new that none of them could do on their own so what did they

could do on their own so what did they

could do on their own so what did they actually develop well they developed

actually develop well they developed

actually develop well they developed products they developed prototypes which

products they developed prototypes which

products they developed prototypes which you can see next door they were driving

you can see next door they were driving

you can see next door they were driving robots with brain computer interfaces

robots with brain computer interfaces

robots with brain computer interfaces they were looking at illegal fishing in

they were looking at illegal fishing in

they were looking at illegal fishing in the Bering Sea

the Bering Sea

the Bering Sea they developed many exciting things that

they developed many exciting things that

they developed many exciting things that our organization had not seen before and

our organization had not seen before and

our organization had not seen before and leveraged the strengths of all of them

leveraged the strengths of all of them

leveraged the strengths of all of them in the group we also got ideas dozens

in the group we also got ideas dozens

in the group we also got ideas dozens and dozens of ideas that again would not

and dozens of ideas that again would not

and dozens of ideas that again would not have come from them as individuals but

have come from them as individuals but

have come from them as individuals but together collectively they could do

together collectively they could do

together collectively they could do something different we have new

something different we have new

something different we have new perspectives so those perspectives and

perspectives so those perspectives and

perspectives so those perspectives and new viewpoints on the world some of them

new viewpoints on the world some of them

new viewpoints on the world some of them have been changed in ways that may seem

have been changed in ways that may seem

have been changed in ways that may seem imperceptible but several of them have

imperceptible but several of them have

imperceptible but several of them have been changed

been changed

been changed in ways that are profound one of our cue

in ways that are profound one of our cue

in ways that are profound one of our cue campers in particular came out of the

campers in particular came out of the

campers in particular came out of the cue camp experience and went back to his

cue camp experience and went back to his

cue camp experience and went back to his projects and did a complete restart he

projects and did a complete restart he

projects and did a complete restart he approached his team in a new and

approached his team in a new and

approached his team in a new and different way he asked for their help in

different way he asked for their help in

different way he asked for their help in identifying what was the right problem

identifying what was the right problem

identifying what was the right problem and what was the solution and realizing

and what was the solution and realizing

and what was the solution and realizing they could do many things that he had

they could do many things that he had

they could do many things that he had never thought possible he has a new

never thought possible he has a new

never thought possible he has a new perspective on research and he’s

perspective on research and he’s

perspective on research and he’s applying it in what he does and finally

applying it in what he does and finally

applying it in what he does and finally progress we’re making progress through Q

progress we’re making progress through Q

progress we’re making progress through Q camp and through other innovation

camp and through other innovation

camp and through other innovation efforts we’re moving things forward

efforts we’re moving things forward

efforts we’re moving things forward we’re accelerating the ways that were

we’re accelerating the ways that were

we’re accelerating the ways that were responding to our technical needs we’re

responding to our technical needs we’re

responding to our technical needs we’re doing things on the matter of weeks and

doing things on the matter of weeks and

doing things on the matter of weeks and months as opposed to years we’re making

months as opposed to years we’re making

months as opposed to years we’re making progress by watching the teams and the

progress by watching the teams and the

progress by watching the teams and the relationships that were formed people

relationships that were formed people

relationships that were formed people that didn’t know each other and but are

that didn’t know each other and but are

that didn’t know each other and but are now working as teams on a day to day

now working as teams on a day to day

now working as teams on a day to day basis on their projects we’re looking at

basis on their projects we’re looking at

basis on their projects we’re looking at progress by opportunities to talk to

progress by opportunities to talk to

progress by opportunities to talk to others and to share our experiences to

others and to share our experiences to

others and to share our experiences to share what we’re learning about

share what we’re learning about

share what we’re learning about innovation through venues like this and

innovation through venues like this and

innovation through venues like this and others and to find like-minded people

others and to find like-minded people

others and to find like-minded people that want to explore these creative

that want to explore these creative

that want to explore these creative ideas themselves these are the elements

ideas themselves these are the elements

ideas themselves these are the elements and building blocks of innovation

and building blocks of innovation

and building blocks of innovation innovation involves a deliberate process

innovation involves a deliberate process

innovation involves a deliberate process to bring together people from different

to bring together people from different

to bring together people from different backgrounds and experiences in a place

backgrounds and experiences in a place

backgrounds and experiences in a place where they have the tools and space to

where they have the tools and space to

where they have the tools and space to be creative when we do that we can

be creative when we do that we can

be creative when we do that we can develop new ideas enable new

develop new ideas enable new

develop new ideas enable new perspectives and accelerate progress so

perspectives and accelerate progress so

perspectives and accelerate progress so the next time you’re thinking about

the next time you’re thinking about

the next time you’re thinking about innovation thinking about something new

innovation thinking about something new

innovation thinking about something new or different think about the Q have you

or different think about the Q have you

or different think about the Q have you thought about all of the elements the

thought about all of the elements the

thought about all of the elements the process the people the place

the products the perspectives or the

the products the perspectives or the progress I invite you to stop by next

progress I invite you to stop by next

progress I invite you to stop by next door and pick up your own innovation

door and pick up your own innovation

door and pick up your own innovation cube and keep it as a tangible reminder

cube and keep it as a tangible reminder

cube and keep it as a tangible reminder of what you can do to drive innovation

of what you can do to drive innovation

of what you can do to drive innovation in your world thank you

in your world thank you

in your world thank you [Applause]

”

Be First to Comment

Leave a Reply

Your email address will not be published. Required fields are marked *