morning everyone you know somebody once said that it’s the small things that
said that it’s the small things that
said that it’s the small things that often make a big difference and I’m here
often make a big difference and I’m here
often make a big difference and I’m here perhaps to talk about one such small
perhaps to talk about one such small
perhaps to talk about one such small thing that make it a huge difference to
thing that make it a huge difference to
thing that make it a huge difference to me and hopefully you’ll be able to take
me and hopefully you’ll be able to take
me and hopefully you’ll be able to take something from that for me the journey
something from that for me the journey
something from that for me the journey started about when I was about 14 years
started about when I was about 14 years
started about when I was about 14 years old and my father was a senior officer
old and my father was a senior officer
old and my father was a senior officer in the in an Air Force and I would like
in the in an Air Force and I would like
in the in an Air Force and I would like to share with you two specific incidents
to share with you two specific incidents
to share with you two specific incidents that were instrumental to specific small
that were instrumental to specific small
that were instrumental to specific small incidents that were instrumental in
incidents that were instrumental in
incidents that were instrumental in shaping my worldview or at least my
shaping my worldview or at least my
shaping my worldview or at least my people view if not my worldview both
people view if not my worldview both
people view if not my worldview both these incidents have to do with my
these incidents have to do with my
these incidents have to do with my father who was a senior officer with the
father who was a senior officer with the
father who was a senior officer with the in an Air Force a typical image of an
in an Air Force a typical image of an
in an Air Force a typical image of an emphasis palette that you can conjure up
emphasis palette that you can conjure up
emphasis palette that you can conjure up 6 feet 2 inches tall broad-shouldered
6 feet 2 inches tall broad-shouldered
6 feet 2 inches tall broad-shouldered extremely handsome looking man obviously
extremely handsome looking man obviously
extremely handsome looking man obviously just the jeans went elsewhere the first
just the jeans went elsewhere the first
just the jeans went elsewhere the first incident happened when I was about 14
incident happened when I was about 14
incident happened when I was about 14 years old and we were staying in this
years old and we were staying in this
years old and we were staying in this Delhi Cantonment the Armed Forces area
Delhi Cantonment the Armed Forces area
Delhi Cantonment the Armed Forces area and which was a very close-knit
and which was a very close-knit
and which was a very close-knit community and I was out and about in the
community and I was out and about in the
community and I was out and about in the middle of the afternoon I still remember
middle of the afternoon I still remember
middle of the afternoon I still remember the month was June it was Delhi and in
the month was June it was Delhi and in
the month was June it was Delhi and in the middle of the afternoon me and my
the middle of the afternoon me and my
the middle of the afternoon me and my friends were out and about doing what
friends were out and about doing what
friends were out and about doing what regular teenage boys would do you should
regular teenage boys would do you should
regular teenage boys would do you should know when suddenly while walking around
know when suddenly while walking around
know when suddenly while walking around in this marketplace one of my friends
in this marketplace one of my friends
in this marketplace one of my friends pointed to a direction and said hey
pointed to a direction and said hey
pointed to a direction and said hey isn’t that gothics father and everybody
isn’t that gothics father and everybody
isn’t that gothics father and everybody turned to look and as I turned to look
turned to look and as I turned to look
turned to look and as I turned to look the site that was in front of me left me
the site that was in front of me left me
the site that was in front of me left me quite shocked and embarrassed really
quite shocked and embarrassed really
quite shocked and embarrassed really because what I saw was outside this
because what I saw was outside this
because what I saw was outside this there’s this car mechanic workshop where
there’s this car mechanic workshop where
there’s this car mechanic workshop where my father used to take his car
my father used to take his car
my father used to take his car frequently to get it repaired and
frequently to get it repaired and
frequently to get it repaired and outside this workshop there was this
outside this workshop there was this
outside this workshop there was this huge tree and under this tree was some
huge tree and under this tree was some
huge tree and under this tree was some newspapers strewn about and sitting on
newspapers strewn about and sitting on
newspapers strewn about and sitting on those newspapers were these mechanics
those newspapers were these mechanics
those newspapers were these mechanics with the dirty hands and dirty clothes
with the dirty hands and dirty clothes
with the dirty hands and dirty clothes having their lunch with the different
having their lunch with the different
having their lunch with the different boxes open and sitting on amongst them
boxes open and sitting on amongst them
boxes open and sitting on amongst them was my father the senior air force
was my father the senior air force
was my father the senior air force officer having lunch with them and I do
officer having lunch with them and I do
officer having lunch with them and I do want to remind you that I was all of 14
want to remind you that I was all of 14
want to remind you that I was all of 14 at that point of time and the only thing
at that point of time and the only thing
at that point of time and the only thing that mattered to me was what my friends
that mattered to me was what my friends
that mattered to me was what my friends think of me
think of me
think of me anything else and I felt quite
anything else and I felt quite
anything else and I felt quite embarrassed how could dad do such a
embarrassed how could dad do such a
embarrassed how could dad do such a thing but I remember the one person who
thing but I remember the one person who
thing but I remember the one person who was not at all shocked or embarrassed or
was not at all shocked or embarrassed or
was not at all shocked or embarrassed or feeling uncomfortable in that entire
feeling uncomfortable in that entire
feeling uncomfortable in that entire situation was my father
situation was my father
situation was my father and I still remember the look on his
and I still remember the look on his
and I still remember the look on his face he was absolutely he was happy he
face he was absolutely he was happy he
face he was absolutely he was happy he was smiling he was perhaps making
was smiling he was perhaps making
was smiling he was perhaps making conversation cracking jokes sharing
conversation cracking jokes sharing
conversation cracking jokes sharing lunch with them feeling extremely
lunch with them feeling extremely
lunch with them feeling extremely comfortable in the presence of these
comfortable in the presence of these
comfortable in the presence of these people I went back home and I tried to
people I went back home and I tried to
people I went back home and I tried to speak to my brother about how could dad
speak to my brother about how could dad
speak to my brother about how could dad do something like this and he tried to
do something like this and he tried to
do something like this and he tried to explain something to me I don’t remember
explain something to me I don’t remember
explain something to me I don’t remember that bit but this image of my father
that bit but this image of my father
that bit but this image of my father sitting under this tree with these
sitting under this tree with these
sitting under this tree with these mechanics having food has stayed with me
mechanics having food has stayed with me
mechanics having food has stayed with me until today and that’s the first
until today and that’s the first
until today and that’s the first incident I wanted to share with all of
incident I wanted to share with all of
incident I wanted to share with all of you today the second incident happened
you today the second incident happened
you today the second incident happened just a year later my father got a rank
just a year later my father got a rank
just a year later my father got a rank promotion and we were invited to the
promotion and we were invited to the
promotion and we were invited to the commanding officers house for dinner and
commanding officers house for dinner and
commanding officers house for dinner and I still remember we reached the house it
I still remember we reached the house it
I still remember we reached the house it was a palatial building really really
was a palatial building really really
was a palatial building really really huge and as I entered the house I still
huge and as I entered the house I still
huge and as I entered the house I still remember distinctly feeling very very
remember distinctly feeling very very
remember distinctly feeling very very out of place because the house was too
out of place because the house was too
out of place because the house was too too proper too clean to rights they were
too proper too clean to rights they were
too proper too clean to rights they were they were sculptures there was there’s a
they were sculptures there was there’s a
they were sculptures there was there’s a mini fountain happening in the in the
mini fountain happening in the in the
mini fountain happening in the in the porch and there are a lot of glass
porch and there are a lot of glass
porch and there are a lot of glass statues and I was half scared I’m gonna
statues and I was half scared I’m gonna
statues and I was half scared I’m gonna knock off something and break it but the
knock off something and break it but the
knock off something and break it but the specific incident I want to share with
specific incident I want to share with
specific incident I want to share with you is when we sat down for dinner at
you is when we sat down for dinner at
you is when we sat down for dinner at the dining table huge dining table the
the dining table huge dining table the
the dining table huge dining table the most fancy dining table I’ve ever seen
most fancy dining table I’ve ever seen
most fancy dining table I’ve ever seen and I’m sitting there with my napkin
and I’m sitting there with my napkin
and I’m sitting there with my napkin tucked in feeling very very odd and
tucked in feeling very very odd and
tucked in feeling very very odd and uncomfortable the knife and fork and
uncomfortable the knife and fork and
uncomfortable the knife and fork and everything the most what should I say
everything the most what should I say
everything the most what should I say delicate cutlery and crockery in front
delicate cutlery and crockery in front
delicate cutlery and crockery in front of me and I’m sitting there feeling very
of me and I’m sitting there feeling very
of me and I’m sitting there feeling very uncomfortable in this setting and from
uncomfortable in this setting and from
uncomfortable in this setting and from the corner of my eye I see my father
the corner of my eye I see my father
the corner of my eye I see my father sitting at the edge wearing his crisp
sitting at the edge wearing his crisp
sitting at the edge wearing his crisp white shirt his maroon cravat his tweed
white shirt his maroon cravat his tweed
white shirt his maroon cravat his tweed jacket with those leather patches
jacket with those leather patches
jacket with those leather patches looking every bit the officer that he
looking every bit the officer that he
looking every bit the officer that he was very stylish ly opening up the
was very stylish ly opening up the
was very stylish ly opening up the bottle of wine very elegantly pouring
bottle of wine very elegantly pouring
bottle of wine very elegantly pouring the wine passing it around for the
the wine passing it around for the
the wine passing it around for the ladies passing around the cheese and the
ladies passing around the cheese and the
ladies passing around the cheese and the crackers and as I looked at my father in
crackers and as I looked at my father in
crackers and as I looked at my father in this after I couldn’t help but compare
this after I couldn’t help but compare
this after I couldn’t help but compare this image of my father with the image
this image of my father with the image
this image of my father with the image of my father one year back sitting under
of my father one year back sitting under
of my father one year back sitting under the tree and the question that popped in
the tree and the question that popped in
the tree and the question that popped in my head was how can a man be so
my head was how can a man be so
my head was how can a man be so adaptable and so flexible in such
adaptable and so flexible in such
adaptable and so flexible in such diverse settings and I guess somewhere
diverse settings and I guess somewhere
diverse settings and I guess somewhere that adaptability that flexibility
that adaptability that flexibility
that adaptability that flexibility rubbed off on me and as I continued to
rubbed off on me and as I continued to
rubbed off on me and as I continued to grow through my teens in the armed
grow through my teens in the armed
grow through my teens in the armed forces set up I always had two distinct
forces set up I always had two distinct
forces set up I always had two distinct set of friends one set of friends were
set of friends one set of friends were
set of friends one set of friends were fellow kids of F osami officers with
fellow kids of F osami officers with
fellow kids of F osami officers with whom I had a great time and we used to
whom I had a great time and we used to
whom I had a great time and we used to go play tennis we used to go play squash
go play tennis we used to go play squash
go play tennis we used to go play squash we used to go swimming we used to go
we used to go swimming we used to go
we used to go swimming we used to go before 31st December we used to go
before 31st December we used to go
before 31st December we used to go practice in the ballroom for our dance
practice in the ballroom for our dance
practice in the ballroom for our dance moves we had a great time and the second
moves we had a great time and the second
moves we had a great time and the second set of friends I always had was all kids
set of friends I always had was all kids
set of friends I always had was all kids of domestic help and you have a lot of
of domestic help and you have a lot of
of domestic help and you have a lot of those in in continents in the Armed
those in in continents in the Armed
those in in continents in the Armed Forces areas and these kids my friends
Forces areas and these kids my friends
Forces areas and these kids my friends had a fabulous time with them
had a fabulous time with them
had a fabulous time with them they taught me fun things like how to
they taught me fun things like how to
they taught me fun things like how to climb trees you know something I’ve
climb trees you know something I’ve
climb trees you know something I’ve passed on to my elder daughter who’s 11
passed on to my elder daughter who’s 11
passed on to my elder daughter who’s 11 yeah and she’s pretty good at it now
yeah and she’s pretty good at it now
yeah and she’s pretty good at it now they taught me how to make the what do
they taught me how to make the what do
they taught me how to make the what do you call it the the catapult the
you call it the the catapult the
you call it the the catapult the slingshot how to shoot a bird with it
slingshot how to shoot a bird with it
slingshot how to shoot a bird with it cooking the open done it not proud of it
cooking the open done it not proud of it
cooking the open done it not proud of it today and as I continue to grow off my
today and as I continue to grow off my
today and as I continue to grow off my teens and as I had to take a decision
teens and as I had to take a decision
teens and as I had to take a decision about my career I wasn’t sure what I
about my career I wasn’t sure what I
about my career I wasn’t sure what I wanted to do honestly I’m still not sure
wanted to do honestly I’m still not sure
wanted to do honestly I’m still not sure what I want to do very often but one
what I want to do very often but one
what I want to do very often but one thing became clear I wanted to be in a
thing became clear I wanted to be in a
thing became clear I wanted to be in a space I wanted to be in a profession
space I wanted to be in a profession
space I wanted to be in a profession that gave me an opportunity to connect
that gave me an opportunity to connect
that gave me an opportunity to connect with relate with people from different
with relate with people from different
with relate with people from different socio-economic levels different cultural
socio-economic levels different cultural
socio-economic levels different cultural backgrounds and just see how we can
backgrounds and just see how we can
backgrounds and just see how we can adapt flex and relate with each other
adapt flex and relate with each other
adapt flex and relate with each other and make a difference in each other’s
and make a difference in each other’s
and make a difference in each other’s lives and that’s the reason I do what I
lives and that’s the reason I do what I
lives and that’s the reason I do what I do and that’s the reason I’ve been doing
do and that’s the reason I’ve been doing
do and that’s the reason I’ve been doing this for the last 18 19 years and that’s
this for the last 18 19 years and that’s
this for the last 18 19 years and that’s the reason I stand in front of all of
the reason I stand in front of all of
the reason I stand in front of all of you today to see how is it that we can
you today to see how is it that we can
you today to see how is it that we can at least I can relate with you in this
at least I can relate with you in this
at least I can relate with you in this small talk and see what is the
small talk and see what is the
small talk and see what is the difference we could make and having
difference we could make and having
difference we could make and having shared that about myself
shared that about myself
shared that about myself what I obviously want to ask you is how
what I obviously want to ask you is how
what I obviously want to ask you is how did you feel or the last five six
did you feel or the last five six
did you feel or the last five six minutes hearing my own life’s journey my
minutes hearing my own life’s journey my
minutes hearing my own life’s journey my own life story and often when I share
own life story and often when I share
own life story and often when I share something like this the kind of
something like this the kind of
something like this the kind of responses that I get are you know it was
responses that I get are you know it was
responses that I get are you know it was it was engaging I could relate to it I
it was engaging I could relate to it I
it was engaging I could relate to it I could connect to it I could visualize it
could connect to it I could visualize it
could connect to it I could visualize it yeah I still remember one of my favorite
yeah I still remember one of my favorite
yeah I still remember one of my favorite authors growing up was in ad litem I
authors growing up was in ad litem I
authors growing up was in ad litem I don’t know how many of you even read
don’t know how many of you even read
don’t know how many of you even read that and the best part was every five
that and the best part was every five
that and the best part was every five pages I would raid the fridge because of
pages I would raid the fridge because of
pages I would raid the fridge because of the way she would
the way she would
the way she would the food that would be laid out on the
the food that would be laid out on the
the food that would be laid out on the table and she’s just brilliant at this
table and she’s just brilliant at this
table and she’s just brilliant at this art of helping somebody see the story
art of helping somebody see the story
art of helping somebody see the story and that’s here that’s what I’m here to
and that’s here that’s what I’m here to
and that’s here that’s what I’m here to talk to you about the art of
talk to you about the art of
talk to you about the art of storytelling really which is I think a
storytelling really which is I think a
storytelling really which is I think a lost art in many ways my very strong
lost art in many ways my very strong
lost art in many ways my very strong conviction my way strong belief is that
conviction my way strong belief is that
conviction my way strong belief is that we’re all born storytellers we’re all
we’re all born storytellers we’re all
we’re all born storytellers we’re all born storytellers all of us and I
born storytellers all of us and I
born storytellers all of us and I believe they’re all born storytellers
believe they’re all born storytellers
believe they’re all born storytellers who’ve just become shy or unsure of
who’ve just become shy or unsure of
who’ve just become shy or unsure of telling stories and I think as we grow
telling stories and I think as we grow
telling stories and I think as we grow older and as you grow older younger
older and as you grow older younger
older and as you grow older younger older the question is are we going to
older the question is are we going to
older the question is are we going to start becoming shy of telling stories
start becoming shy of telling stories
start becoming shy of telling stories which is the one thing that we come so
which is the one thing that we come so
which is the one thing that we come so naturally to us and is so powerful to
naturally to us and is so powerful to
naturally to us and is so powerful to help us connect with people to help us
help us connect with people to help us
help us connect with people to help us relate with people to help us inspire
relate with people to help us inspire
relate with people to help us inspire influence and help people make a change
influence and help people make a change
influence and help people make a change happen so stories are in fact so
happen so stories are in fact so
happen so stories are in fact so powerful that for centuries now they’ve
powerful that for centuries now they’ve
powerful that for centuries now they’ve been instrumental in shaping how
been instrumental in shaping how
been instrumental in shaping how countries how societies how companies
countries how societies how companies
countries how societies how companies also have been shaped over the years
also have been shaped over the years
also have been shaped over the years right from the time of the caimans the
right from the time of the caimans the
right from the time of the caimans the storytelling is by the way the most
storytelling is by the way the most
storytelling is by the way the most ancient form of communication even
ancient form of communication even
ancient form of communication even before language came in stories were
before language came in stories were
before language came in stories were used to pass down information from
used to pass down information from
used to pass down information from generation to generation to talk about
generation to generation to talk about
generation to generation to talk about the values all of us would have heard
the values all of us would have heard
the values all of us would have heard stories from our grandparents from our
stories from our grandparents from our
stories from our grandparents from our parents some fables some stories that
parents some fables some stories that
parents some fables some stories that passed down some message to us to
passed down some message to us to
passed down some message to us to somebody once who stood up on the stage
somebody once who stood up on the stage
somebody once who stood up on the stage and said I have a dream to somebody who
and said I have a dream to somebody who
and said I have a dream to somebody who more recently said my dream is to put a
more recently said my dream is to put a
more recently said my dream is to put a dent in the universe now these are all
dent in the universe now these are all
dent in the universe now these are all stories that I’ve really really shaped
stories that I’ve really really shaped
stories that I’ve really really shaped the world shaped society and shape
the world shaped society and shape
the world shaped society and shape people and it’s important for us to
people and it’s important for us to
people and it’s important for us to understand that this space off in this
understand that this space off in this
understand that this space off in this and and the reason I want I want to talk
and and the reason I want I want to talk
and and the reason I want I want to talk to you all of you about this is because
to you all of you about this is because
to you all of you about this is because in this huge talk about artificial
in this huge talk about artificial
in this huge talk about artificial intelligence and digital which is which
intelligence and digital which is which
intelligence and digital which is which is great and which is happening we need
is great and which is happening we need
is great and which is happening we need to embrace it in this entire space of
to embrace it in this entire space of
to embrace it in this entire space of moving towards artificial intelligence
moving towards artificial intelligence
moving towards artificial intelligence let’s not lose the one thing that comes
let’s not lose the one thing that comes
let’s not lose the one thing that comes so naturally to us which is our own
so naturally to us which is our own
so naturally to us which is our own emotional intelligence our own ability
emotional intelligence our own ability
emotional intelligence our own ability to connect with relate with people and
to connect with relate with people and
to connect with relate with people and make a difference in their life
make a difference in their life
make a difference in their life and I want to talk to you about why it
and I want to talk to you about why it
and I want to talk to you about why it makes so much sense for us to tell
makes so much sense for us to tell
makes so much sense for us to tell stories why it makes sense for each one
stories why it makes sense for each one
stories why it makes sense for each one of you to continue to tell stories as
of you to continue to tell stories as
of you to continue to tell stories as you pursue your dreams as you figure out
you pursue your dreams as you figure out
you pursue your dreams as you figure out what you want to do in life because if I
what you want to do in life because if I
what you want to do in life because if I was to tell you a story let me tell you
was to tell you a story let me tell you
was to tell you a story let me tell you a first story first of all simple story
a first story first of all simple story
a first story first of all simple story has the story the king died then the
has the story the king died then the
has the story the king died then the Queen died yeah that’s a story yeah but
Queen died yeah that’s a story yeah but
Queen died yeah that’s a story yeah but let me tell you the same story again let
let me tell you the same story again let
let me tell you the same story again let me say the King died then the Queen died
me say the King died then the Queen died
me say the King died then the Queen died of grief what happens the moment I add
of grief what happens the moment I add
of grief what happens the moment I add these two words something changes in the
these two words something changes in the
these two words something changes in the story something changes in you and in
story something changes in you and in
story something changes in you and in the way you receive the story and what
the way you receive the story and what
the way you receive the story and what changes is that you start becoming more
changes is that you start becoming more
changes is that you start becoming more emotionally invested in the characters
emotionally invested in the characters
emotionally invested in the characters in the story or perhaps thinking oh then
in the story or perhaps thinking oh then
in the story or perhaps thinking oh then the Queen Queen died of grief how would
the Queen Queen died of grief how would
the Queen Queen died of grief how would she have felt how long were they married
she have felt how long were they married
she have felt how long were they married for what happened you know nothing about
for what happened you know nothing about
for what happened you know nothing about these characters but you’ve started
these characters but you’ve started
these characters but you’ve started getting emotionally invested in the
getting emotionally invested in the
getting emotionally invested in the story and that’s really the power of
story and that’s really the power of
story and that’s really the power of stories in communicating your message to
stories in communicating your message to
stories in communicating your message to the world in communicating your idea to
the world in communicating your idea to
the world in communicating your idea to the world in communicating anything to
the world in communicating anything to
the world in communicating anything to anyone really and I also want to talk to
anyone really and I also want to talk to
anyone really and I also want to talk to you about this this this huge debate
you about this this this huge debate
you about this this this huge debate around stories versus data when we
around stories versus data when we
around stories versus data when we communicate and it’s important it’s
communicate and it’s important it’s
communicate and it’s important it’s important really because all of you
important really because all of you
important really because all of you growing up in this space in this world
growing up in this space in this world
growing up in this space in this world and it’s exciting because there’s so
and it’s exciting because there’s so
and it’s exciting because there’s so much possibility there’s so much that we
much possibility there’s so much that we
much possibility there’s so much that we can do with technology there’s so much
can do with technology there’s so much
can do with technology there’s so much that we can do with data and that
that we can do with data and that
that we can do with data and that analytics and with information it’s
analytics and with information it’s
analytics and with information it’s amazing and I’m a believer in that but
amazing and I’m a believer in that but
amazing and I’m a believer in that but often we embrace all of that and the
often we embrace all of that and the
often we embrace all of that and the cost of letting go of something that
cost of letting go of something that
cost of letting go of something that comes very naturally to us which is
comes very naturally to us which is
comes very naturally to us which is really telling stories and relating with
really telling stories and relating with
really telling stories and relating with people and often we have this debate
people and often we have this debate
people and often we have this debate around are our stories powerful or is
around are our stories powerful or is
around are our stories powerful or is data more powerful you know people buy
data more powerful you know people buy
data more powerful you know people buy data you give them data they’ll get
data you give them data they’ll get
data you give them data they’ll get convinced right so what works and to
convinced right so what works and to
convinced right so what works and to answer this question in the year 2007
answer this question in the year 2007
answer this question in the year 2007 Carnegie Mellon University decided to
Carnegie Mellon University decided to
Carnegie Mellon University decided to run a research it’s publicly available
run a research it’s publicly available
run a research it’s publicly available off the web
off the web
off the web the objective of the study that they did
the objective of the study that they did
the objective of the study that they did was to find out that when people need to
was to find out that when people need to
was to find out that when people need to be influenced when people need to get
be influenced when people need to get
be influenced when people need to get inspired what works more data or stories
inspired what works more data or stories
inspired what works more data or stories and to do that they aren’t tried a set
and to do that they aren’t tried a set
and to do that they aren’t tried a set of a sample audience which was their
of a sample audience which was their
of a sample audience which was their target audience and the objective was to
target audience and the objective was to
target audience and the objective was to raise funds for a non-profit and they
raise funds for a non-profit and they
raise funds for a non-profit and they decided to write two letters you know
decided to write two letters you know
decided to write two letters you know drawing the attention of people to raise
drawing the attention of people to raise
drawing the attention of people to raise funds for the NGO the first letter was a
funds for the NGO the first letter was a
funds for the NGO the first letter was a story-based letter which told the
story-based letter which told the
story-based letter which told the heart-wrenching story of a little girl
heart-wrenching story of a little girl
heart-wrenching story of a little girl living in a third world nation and a day
living in a third world nation and a day
living in a third world nation and a day in her life
in her life
in her life that was the first letter the story
that was the first letter the story
that was the first letter the story based there the second letter had all
based there the second letter had all
based there the second letter had all the Randleman facts statistics and data
the Randleman facts statistics and data
the Randleman facts statistics and data on the number of villages that don’t
on the number of villages that don’t
on the number of villages that don’t have Alexa T and the number of kids who
have Alexa T and the number of kids who
have Alexa T and the number of kids who are malnutrition the number of people
are malnutrition the number of people
are malnutrition the number of people who died before the age of 30 all
who died before the age of 30 all
who died before the age of 30 all statistics the number of villages that
statistics the number of villages that
statistics the number of villages that don’t have a lake city that don’t have
don’t have a lake city that don’t have
don’t have a lake city that don’t have toilets so on and so forth
toilets so on and so forth
toilets so on and so forth so first that was the story based letter
so first that was the story based letter
so first that was the story based letter and the second letter was the database
and the second letter was the database
and the second letter was the database letter and the results were quite
letter and the results were quite
letter and the results were quite astounding really because the results
astounding really because the results
astounding really because the results came out that the story based letter
came out that the story based letter
came out that the story based letter sold hundred and eighteen percent more
sold hundred and eighteen percent more
sold hundred and eighteen percent more than the database level one hundred and
than the database level one hundred and
than the database level one hundred and eighteen percent that’s a huge amount so
eighteen percent that’s a huge amount so
eighteen percent that’s a huge amount so regardless of what we may be thinking
regardless of what we may be thinking
regardless of what we may be thinking about facts and statistics and data what
about facts and statistics and data what
about facts and statistics and data what this story is telling also this research
this story is telling also this research
this story is telling also this research is telling us is that that may not be
is telling us is that that may not be
is telling us is that that may not be true so the researchers at Carnegie
true so the researchers at Carnegie
true so the researchers at Carnegie Mellon didn’t stop there they got
Mellon didn’t stop there they got
Mellon didn’t stop there they got excited seeing this wow this is exciting
excited seeing this wow this is exciting
excited seeing this wow this is exciting so they said let’s let’s try one more
so they said let’s let’s try one more
so they said let’s let’s try one more attempt you know instead of doing these
attempt you know instead of doing these
attempt you know instead of doing these two letters let’s make a third letter
two letters let’s make a third letter
two letters let’s make a third letter let’s do it again
let’s do it again
let’s do it again but now this letter that we want to send
but now this letter that we want to send
but now this letter that we want to send out let’s make one letter that has both
out let’s make one letter that has both
out let’s make one letter that has both story and daytime to it and that kind of
story and daytime to it and that kind of
story and daytime to it and that kind of made sense you know and they said you
made sense you know and they said you
made sense you know and they said you know the story part of the letter will
know the story part of the letter will
know the story part of the letter will appeal to the people who like listening
appeal to the people who like listening
appeal to the people who like listening to stories and you know the facts and
to stories and you know the facts and
to stories and you know the facts and figures the database is part of the same
figures the database is part of the same
figures the database is part of the same letter will appeal to the people who are
letter will appeal to the people who are
letter will appeal to the people who are more fact oriented it orient it so they
more fact oriented it orient it so they
more fact oriented it orient it so they were pretty excited and they put this
were pretty excited and they put this
were pretty excited and they put this letter across sent out to people the
letter across sent out to people the
letter across sent out to people the results were far from what they expected
results were far from what they expected
results were far from what they expected and quite shocking really because the
and quite shocking really because the
and quite shocking really because the results came out that
results came out that
results came out that story and data based approach sold 40%
story and data based approach sold 40%
story and data based approach sold 40% lesser than the letter with just the
lesser than the letter with just the
lesser than the letter with just the story so regardless of what we may think
story so regardless of what we may think
story so regardless of what we may think about the way we communicate the way we
about the way we communicate the way we
about the way we communicate the way we express the way we influence the way we
express the way we influence the way we
express the way we influence the way we reach out to people with data and
reach out to people with data and
reach out to people with data and information
information
information here’s reality staring at us in the face
here’s reality staring at us in the face
here’s reality staring at us in the face that the story based approach does help
that the story based approach does help
that the story based approach does help a lot better sell to convince people to
a lot better sell to convince people to
a lot better sell to convince people to get your idea across than data right and
get your idea across than data right and
get your idea across than data right and that’s not it that’s that’s just one
that’s not it that’s that’s just one
that’s not it that’s that’s just one part of it and I’m also a huge fan of
part of it and I’m also a huge fan of
part of it and I’m also a huge fan of neuroscience III love that space I love
neuroscience III love that space I love
neuroscience III love that space I love understanding how the brain functions
understanding how the brain functions
understanding how the brain functions and let me give you some information
and let me give you some information
and let me give you some information from the space of neuroscience to help
from the space of neuroscience to help
from the space of neuroscience to help each one if you understand why we should
each one if you understand why we should
each one if you understand why we should not stop telling stories you know so I’m
not stop telling stories you know so I’m
not stop telling stories you know so I’m not a medical expert but I do understand
not a medical expert but I do understand
not a medical expert but I do understand a little bit I do like reading up on
a little bit I do like reading up on
a little bit I do like reading up on this and the way our brain is wired and
this and the way our brain is wired and
this and the way our brain is wired and recent technology in brain based
recent technology in brain based
recent technology in brain based activity helps scientists track which
activity helps scientists track which
activity helps scientists track which part of the brain gets activated when
part of the brain gets activated when
part of the brain gets activated when something happens right and they put
something happens right and they put
something happens right and they put these wires and there’s a huge screen
these wires and there’s a huge screen
these wires and there’s a huge screen and they track those activities so when
and they track those activities so when
and they track those activities so when a person receives information through
a person receives information through
a person receives information through only data and facts that activates only
only data and facts that activates only
only data and facts that activates only two regions of the brain and both these
two regions of the brain and both these
two regions of the brain and both these regions have only one job and the job of
regions have only one job and the job of
regions have only one job and the job of both these regions is to simply give
both these regions is to simply give
both these regions is to simply give meaning to language give meaning to
meaning to language give meaning to
meaning to language give meaning to language that their translators that’s
language that their translators that’s
language that their translators that’s all these two regions do but when
all these two regions do but when
all these two regions do but when somebody receives a story either you
somebody receives a story either you
somebody receives a story either you listen to a story or you see a story or
listen to a story or you see a story or
listen to a story or you see a story or you read a story it activates as many as
you read a story it activates as many as
you read a story it activates as many as seven areas of our brain including what
seven areas of our brain including what
seven areas of our brain including what is called our sensory cortex also called
is called our sensory cortex also called
is called our sensory cortex also called a Broca’s area so you know that’s the
a Broca’s area so you know that’s the
a Broca’s area so you know that’s the reason that that kind of makes sense
reason that that kind of makes sense
reason that that kind of makes sense because if you look at it
because if you look at it
because if you look at it when you’re watching a movie which is a
when you’re watching a movie which is a
when you’re watching a movie which is a story and there’s a high-speed car chase
story and there’s a high-speed car chase
story and there’s a high-speed car chase happening there you’re gripping the seat
happening there you’re gripping the seat
happening there you’re gripping the seat and you’re moving like that right how’s
and you’re moving like that right how’s
and you’re moving like that right how’s that happening because a brain is
that happening because a brain is
that happening because a brain is fooling us to tell us that that’s real
fooling us to tell us that that’s real
fooling us to tell us that that’s real and we end up behaving the same way
and we end up behaving the same way
and we end up behaving the same way because senses was the same way which is
because senses was the same way which is
because senses was the same way which is why you watch a movie where somebody’s
why you watch a movie where somebody’s
why you watch a movie where somebody’s hanging off a cliff and your palm starts
hanging off a cliff and your palm starts
hanging off a cliff and your palm starts sweating right how do you
sweating right how do you
sweating right how do you in that you see somebody having a great
in that you see somebody having a great
in that you see somebody having a great meal and all these burger companies do a
meal and all these burger companies do a
meal and all these burger companies do a great job at it right they show these
great job at it right they show these
great job at it right they show these burgers right or by the way they’re
burgers right or by the way they’re
burgers right or by the way they’re never the same size as this and you see
never the same size as this and you see
never the same size as this and you see that burger and your mouth starts
that burger and your mouth starts
that burger and your mouth starts watering you see that person on screen
watering you see that person on screen
watering you see that person on screen having that bug and you’re right I have
having that bug and you’re right I have
having that bug and you’re right I have one one right where’s the next burger
one one right where’s the next burger
one one right where’s the next burger joint so stories are extremely powerful
joint so stories are extremely powerful
joint so stories are extremely powerful because they make people get immersed in
because they make people get immersed in
because they make people get immersed in what you’re trying to express and I
what you’re trying to express and I
what you’re trying to express and I think in all of this the big question
think in all of this the big question
think in all of this the big question radius what’s really in it for me what’s
radius what’s really in it for me what’s
radius what’s really in it for me what’s in it for each one of you as young
in it for each one of you as young
in it for each one of you as young students mature students professionals
students mature students professionals
students mature students professionals individuals who want to make a change in
individuals who want to make a change in
individuals who want to make a change in the community I think the first and the
the community I think the first and the
the community I think the first and the biggest advantage of doing this is
biggest advantage of doing this is
biggest advantage of doing this is storytelling really helps us establish
storytelling really helps us establish
storytelling really helps us establish credibility and that’s something we’re
credibility and that’s something we’re
credibility and that’s something we’re going to need a lot of as we go out and
going to need a lot of as we go out and
going to need a lot of as we go out and meet more and more people it helps us in
meet more and more people it helps us in
meet more and more people it helps us in this world of noise where there’s so
this world of noise where there’s so
this world of noise where there’s so much noise with there’s so many people
much noise with there’s so many people
much noise with there’s so many people saying so many things it helps you stand
saying so many things it helps you stand
saying so many things it helps you stand out it helps you become memorable and
out it helps you become memorable and
out it helps you become memorable and different it enables you to build
different it enables you to build
different it enables you to build emotional connect with people which is
emotional connect with people which is
emotional connect with people which is really important to get people invested
really important to get people invested
really important to get people invested in you and your idea your dreams your
in you and your idea your dreams your
in you and your idea your dreams your passion you’re going to need people to
passion you’re going to need people to
passion you’re going to need people to help you with that maybe even your
help you with that maybe even your
help you with that maybe even your parents to lend you some money and it
parents to lend you some money and it
parents to lend you some money and it helps you sell your idea much better
helps you sell your idea much better
helps you sell your idea much better much much much better because stories
much much much better because stories
much much much better because stories help influence not just the mind but
help influence not just the mind but
help influence not just the mind but also the heart so in conclusion I just
also the heart so in conclusion I just
also the heart so in conclusion I just want to leave you with this thought that
want to leave you with this thought that
want to leave you with this thought that I still believe that we’re all born
I still believe that we’re all born
I still believe that we’re all born storytellers who just becomes shy or
storytellers who just becomes shy or
storytellers who just becomes shy or unsure of telling stories and in my view
unsure of telling stories and in my view
unsure of telling stories and in my view storytelling is a lot like dancing it’s
storytelling is a lot like dancing it’s
storytelling is a lot like dancing it’s a lot like dancing and I see it with my
a lot like dancing and I see it with my
a lot like dancing and I see it with my two daughters every single day and in
two daughters every single day and in
two daughters every single day and in dancing we go through these five stages
dancing we go through these five stages
dancing we go through these five stages in life right I know clearly with stage
in life right I know clearly with stage
in life right I know clearly with stage I’m and I’m not sure about you the first
I’m and I’m not sure about you the first
I’m and I’m not sure about you the first stage is the child right and you may
stage is the child right and you may
stage is the child right and you may have seen this image it’s pretty popular
have seen this image it’s pretty popular
have seen this image it’s pretty popular on the net the child now the child
on the net the child now the child
on the net the child now the child dances and the child tells stories in
dances and the child tells stories in
dances and the child tells stories in the same way right so when you’re when
the same way right so when you’re when
the same way right so when you’re when you’re a child you dance like no one is
you’re a child you dance like no one is
you’re a child you dance like no one is watching I don’t care right so he does
watching I don’t care right so he does
watching I don’t care right so he does like no one is watching and then we grow
like no one is watching and then we grow
like no one is watching and then we grow up and when we grow up we become the
up and when we grow up we become the
up and when we grow up we become the awkward team this is
awkward team this is
awkward team this is moment we’re from dancing like no one is
moment we’re from dancing like no one is
moment we’re from dancing like no one is watching we start dancing like everyone
watching we start dancing like everyone
watching we start dancing like everyone is watching okay extremely conscious at
is watching okay extremely conscious at
is watching okay extremely conscious at least I was and then we reach the stage
least I was and then we reach the stage
least I was and then we reach the stage where we become the confident team now
where we become the confident team now
where we become the confident team now we dance because everyone is watching
we dance because everyone is watching
we dance because everyone is watching how to show off my moves now right and
how to show off my moves now right and
how to show off my moves now right and that’s the same that storytelling and a
that’s the same that storytelling and a
that’s the same that storytelling and a life comes back a full circle when you
life comes back a full circle when you
life comes back a full circle when you go right out of the school or into a
go right out of the school or into a
go right out of the school or into a college and you start getting into job
college and you start getting into job
college and you start getting into job where you start your own firms and you
where you start your own firms and you
where you start your own firms and you start doing whatever you do and when we
start doing whatever you do and when we
start doing whatever you do and when we reach adulthood in this space where we
reach adulthood in this space where we
reach adulthood in this space where we have to create an impression and we’re
have to create an impression and we’re
have to create an impression and we’re looking good is so important and what
looking good is so important and what
looking good is so important and what people think of me is so important and
people think of me is so important and
people think of me is so important and data is so important we become the adult
data is so important we become the adult
data is so important we become the adult and we go back if you don’t move forward
and we go back if you don’t move forward
and we go back if you don’t move forward we go back to the stage we start dancing
we go back to the stage we start dancing
we go back to the stage we start dancing like everyone is watching again I don’t
like everyone is watching again I don’t
like everyone is watching again I don’t want to dance no no no after one song
want to dance no no no after one song
want to dance no no no after one song that’s the stage I am in I guess and
that’s the stage I am in I guess and
that’s the stage I am in I guess and dancing at least and eventually
dancing at least and eventually
dancing at least and eventually hopefully we reach the stage of going
hopefully we reach the stage of going
hopefully we reach the stage of going back to the child but this time as an
back to the child but this time as an
back to the child but this time as an old person right again dancing like no
old person right again dancing like no
old person right again dancing like no one is watching so I don’t really know
one is watching so I don’t really know
one is watching so I don’t really know what stage you’re in but the only
what stage you’re in but the only
what stage you’re in but the only message I have for you is that they’re
message I have for you is that they’re
message I have for you is that they’re all born storytellers it comes naturally
all born storytellers it comes naturally
all born storytellers it comes naturally to us it’s really powerful guys
to us it’s really powerful guys
to us it’s really powerful guys it helps us connect it helps us relate
it helps us connect it helps us relate
it helps us connect it helps us relate it helps us get our message across but
it helps us get our message across but
it helps us get our message across but sometimes unfortunately like with
sometimes unfortunately like with
sometimes unfortunately like with dancing we get caught in this whole
dancing we get caught in this whole
dancing we get caught in this whole world of data and information and what
world of data and information and what
world of data and information and what people are going to think and what
people are going to think and what
people are going to think and what people are going to say we let go of
people are going to say we let go of
people are going to say we let go of this art and you know the Lyle AMA has
this art and you know the Lyle AMA has
this art and you know the Lyle AMA has said it beautifully in what he said here
said it beautifully in what he said here
said it beautifully in what he said here I think it’s really powerful because in
I think it’s really powerful because in
I think it’s really powerful because in this world with so much happening we
this world with so much happening we
this world with so much happening we need more people who can heal who can
need more people who can heal who can
need more people who can heal who can spread the good word who can tell
spread the good word who can tell
spread the good word who can tell stories who can inspire so thank you
stories who can inspire so thank you
stories who can inspire so thank you very much everyone for hearing me out
very much everyone for hearing me out
very much everyone for hearing me out and I wish you all the very best in
and I wish you all the very best in
and I wish you all the very best in pursuing your passions for seeing your
pursuing your passions for seeing your
pursuing your passions for seeing your dreams but in doing whatever you do
dreams but in doing whatever you do
dreams but in doing whatever you do don’t forget you’ve got a lot a lot of
don’t forget you’ve got a lot a lot of
don’t forget you’ve got a lot a lot of stories to share so thank you very much
”
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