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The Art of Networking | Sabyasachi Sengupta | TEDxManipalUniversity


good morning everybody let me start by

good morning everybody let me start by asking you one question do you know the

asking you one question do you know the

asking you one question do you know the feeling of being rejected as a child

well I’m going to tell you my story of

well I’m going to tell you my story of how I feel felt rejected as a child but

how I feel felt rejected as a child but

how I feel felt rejected as a child but to do that let me take you back 25 years

to do that let me take you back 25 years

to do that let me take you back 25 years back to my hometown Kolkata I was five

back to my hometown Kolkata I was five

back to my hometown Kolkata I was five years old and my father tried to get me

years old and my father tried to get me

years old and my father tried to get me to the top schools of Kolkata and guess

to the top schools of Kolkata and guess

to the top schools of Kolkata and guess what I was rejected for the first years

what I was rejected for the first years

what I was rejected for the first years they were into abuse but after that I

they were into abuse but after that I

they were into abuse but after that I couldn’t even make it to the interviews

couldn’t even make it to the interviews

couldn’t even make it to the interviews my father tried to contact every contact

my father tried to contact every contact

my father tried to contact every contact that he had to get me to a good school

that he had to get me to a good school

that he had to get me to a good school and guess what the result was negative I

and guess what the result was negative I

and guess what the result was negative I would cry

would cry

would cry I would weep but I did not know what to

I would weep but I did not know what to

I would weep but I did not know what to do so I went to my father and I asked

do so I went to my father and I asked

do so I went to my father and I asked him why is it so hard to get into a

him why is it so hard to get into a

him why is it so hard to get into a school and he applied to me to get to a

school and he applied to me to get to a

school and he applied to me to get to a good school you need connections

good school you need connections

good school you need connections connections what we call today network

connections what we call today network

connections what we call today network or networking I heard this term for

or networking I heard this term for

or networking I heard this term for three years and after that one fine day

three years and after that one fine day

three years and after that one fine day I went to my father and I asked him dad

I went to my father and I asked him dad

I went to my father and I asked him dad when will we finally have connections he

when will we finally have connections he

when will we finally have connections he didn’t have an answer for me and I knew

didn’t have an answer for me and I knew

didn’t have an answer for me and I knew I have to find my own answers my life

I have to find my own answers my life

I have to find my own answers my life took major turns and for the last six

took major turns and for the last six

took major turns and for the last six years I’m living in this city any idea

years I’m living in this city any idea

years I’m living in this city any idea where this is Saddam now I to Amsterdam

where this is Saddam now I to Amsterdam

where this is Saddam now I to Amsterdam in 2009-2010 and the peak of financial

in 2009-2010 and the peak of financial

in 2009-2010 and the peak of financial crisis where there were hardly jobs

crisis where there were hardly jobs

crisis where there were hardly jobs available where the financial market was

available where the financial market was

available where the financial market was crashing I saw all my peers trying to

crashing I saw all my peers trying to

crashing I saw all my peers trying to network and the best available resource

network and the best available resource

network and the best available resource for them was adding everybody on social

for them was adding everybody on social

for them was adding everybody on social medias like LinkedIn add them and the

medias like LinkedIn add them and the

medias like LinkedIn add them and the moment they accepted send a message dear

moment they accepted send a message dear

moment they accepted send a message dear sir will you help me find a job do you

sir will you help me find a job do you

sir will you help me find a job do you think they got any response

think they got any response

think they got any response almost no and the other thing I saw all

almost no and the other thing I saw all

almost no and the other thing I saw all my peers do where attend networking

my peers do where attend networking

my peers do where attend networking events now I’m not against networking

events now I’m not against networking

events now I’m not against networking events but can you imagine you are in a

events but can you imagine you are in a

events but can you imagine you are in a room with 50 people and you want to talk

room with 50 people and you want to talk

room with 50 people and you want to talk to all of them and you have only two

to all of them and you have only two

to all of them and you have only two hours would you be able to give any form

hours would you be able to give any form

hours would you be able to give any form of individual attention to anybody or

of individual attention to anybody or

of individual attention to anybody or would anything anybody be able to give

would anything anybody be able to give

would anything anybody be able to give you any individual attention I refused

you any individual attention I refused

you any individual attention I refused to be part of this aggressive and

to be part of this aggressive and

to be part of this aggressive and impersonal methods of networking however

impersonal methods of networking however

impersonal methods of networking however I often got this compliment that I am

I often got this compliment that I am

I often got this compliment that I am good at networking and I did not know

good at networking and I did not know

good at networking and I did not know what am I doing that I’m good at

what am I doing that I’m good at

what am I doing that I’m good at networking so I sat down and wrote down

networking so I sat down and wrote down

networking so I sat down and wrote down in piece of paper what could be the

in piece of paper what could be the

in piece of paper what could be the things that I’m doing that are good at

things that I’m doing that are good at

things that I’m doing that are good at there are good qualities of a networker

there are good qualities of a networker

there are good qualities of a networker and today I’m here to tell you those

and today I’m here to tell you those

and today I’m here to tell you those stories what are the secrets and art of

stories what are the secrets and art of

stories what are the secrets and art of networking that will give you the edge

networking that will give you the edge

networking that will give you the edge when you try to network with your

when you try to network with your

when you try to network with your networks now the first thing for

networks now the first thing for

networks now the first thing for networking you may have to remember is

networking you may have to remember is

networking you may have to remember is you have to know your self-worth

you have to know your self-worth

you have to know your self-worth now you have to remember nobody will

now you have to remember nobody will

now you have to remember nobody will network with you because you’re a nice

network with you because you’re a nice

network with you because you’re a nice person they will want to network with

person they will want to network with

person they will want to network with you because these they see of value add

you because these they see of value add

you because these they see of value add in you you might be wondering I’m a

in you you might be wondering I’m a

in you you might be wondering I’m a student and what a value add can I do to

student and what a value add can I do to

student and what a value add can I do to the CEO of a company well trust me

the CEO of a company well trust me

the CEO of a company well trust me friends you can networking is like a

friends you can networking is like a

friends you can networking is like a forum handshake between two equals when

forum handshake between two equals when

forum handshake between two equals when you network with anybody you need to

you network with anybody you need to

you network with anybody you need to feel confident proud and passionate but

feel confident proud and passionate but

feel confident proud and passionate but not arrogant your ambition your 24-karat

not arrogant your ambition your 24-karat

not arrogant your ambition your 24-karat ambition your fire in Europe in your

ambition your fire in Europe in your

ambition your fire in Europe in your belly will make you stand out and people

belly will make you stand out and people

belly will make you stand out and people will see the added value of having you

will see the added value of having you

will see the added value of having you in their network if you still don’t know

in their network if you still don’t know

in their network if you still don’t know what is the value add that you have that

what is the value add that you have that

what is the value add that you have that makes you stand out from your peers

makes you stand out from your peers

makes you stand out from your peers then you can never be a good networker

then you can never be a good networker

then you can never be a good networker the first step to everything starts with

the first step to everything starts with

the first step to everything starts with understanding your own self-worth once

understanding your own self-worth once

understanding your own self-worth once you have understood and identified your

you have understood and identified your

you have understood and identified your self-worth and you are ready to take on

self-worth and you are ready to take on

self-worth and you are ready to take on the world let me tell you there are

the world let me tell you there are

the world let me tell you there are three golden rules on how you can

three golden rules on how you can

three golden rules on how you can approach a person when you meet them and

approach a person when you meet them and

approach a person when you meet them and make them your network the first one

make them your network the first one

make them your network the first one make an impression when you meet people

make an impression when you meet people

make an impression when you meet people outside your work outside your college

outside your work outside your college

outside your work outside your college do you think when they go home they will

do you think when they go home they will

do you think when they go home they will remember you have you done anything that

remember you have you done anything that

remember you have you done anything that will make them remember you after seven

will make them remember you after seven

will make them remember you after seven days even if you have then you have

days even if you have then you have

days even if you have then you have created that impression that your neck

created that impression that your neck

created that impression that your neck that you should do to your network now

that you should do to your network now

that you should do to your network now let me take tell you about one of my

let me take tell you about one of my

let me take tell you about one of my favorite movie the movie name is love by

favorite movie the movie name is love by

favorite movie the movie name is love by chance have you all seen it now there is

chance have you all seen it now there is

chance have you all seen it now there is a particular scene in that movie where

a particular scene in that movie where

a particular scene in that movie where this aspiring actor for an actor meets

this aspiring actor for an actor meets

this aspiring actor for an actor meets the yesteryear actress dimple kapadia

the yesteryear actress dimple kapadia

the yesteryear actress dimple kapadia now when you meet an act such a

now when you meet an act such a

now when you meet an act such a beautiful actress you tend to say that

beautiful actress you tend to say that

beautiful actress you tend to say that splishy eight that how beautiful you are

splishy eight that how beautiful you are

splishy eight that how beautiful you are I’m a big fan instead he goes and says

I’m a big fan instead he goes and says

I’m a big fan instead he goes and says I’m in this world because of you she is

I’m in this world because of you she is

I’m in this world because of you she is puzzled what do you mean and he further

puzzled what do you mean and he further

puzzled what do you mean and he further continues my parents on their first date

continues my parents on their first date

continues my parents on their first date saw your movie and it was so romantic

saw your movie and it was so romantic

saw your movie and it was so romantic that they fell in love they got married

that they fell in love they got married

that they fell in love they got married and had me now the story unfolds in way

and had me now the story unfolds in way

and had me now the story unfolds in way that after months and weeks

that after months and weeks

that after months and weeks this particular actress is responsible

this particular actress is responsible

this particular actress is responsible for shortlisting actors for a particular

for shortlisting actors for a particular

for shortlisting actors for a particular movie and she sees this photograph of

movie and she sees this photograph of

movie and she sees this photograph of this guy she doesn’t remember this guy

this guy she doesn’t remember this guy

this guy she doesn’t remember this guy she doesn’t remember this conversation

she doesn’t remember this conversation

she doesn’t remember this conversation but there was something about this guy

but there was something about this guy

but there was something about this guy that makes her shortlist this guy he

that makes her shortlist this guy he

that makes her shortlist this guy he made that impression even if it was 5

made that impression even if it was 5

made that impression even if it was 5 seconds he made that impression now in

seconds he made that impression now in

seconds he made that impression now in real life it up to a CEO of a company

real life it up to a CEO of a company

real life it up to a CEO of a company and tell her that I’m in this world

and tell her that I’m in this world

and tell her that I’m in this world because of you might not be the most

because of you might not be the most

because of you might not be the most effective way however I recommend you to

effective way however I recommend you to

effective way however I recommend you to talk about your passion about your

talk about your passion about your

talk about your passion about your ambition

ambition

ambition your aspiration these are your true

your aspiration these are your true

your aspiration these are your true feelings that will make you stand out

feelings that will make you stand out

feelings that will make you stand out that will make you unique

that will make you unique

that will make you unique all we see making impression as imagine

all we see making impression as imagine

all we see making impression as imagine yourself in a big McDonald’s queue where

yourself in a big McDonald’s queue where

yourself in a big McDonald’s queue where everybody is ordering the same hamburger

everybody is ordering the same hamburger

everybody is ordering the same hamburger everybody is ordering the same hamburger

everybody is ordering the same hamburger

everybody is ordering the same hamburger they get a receipt and five minutes

they get a receipt and five minutes

they get a receipt and five minutes later the burger is ready when your

later the burger is ready when your

later the burger is ready when your burger is ready you have lost the

burger is ready you have lost the

burger is ready you have lost the receipt when the lady at the counter

receipt when the lady at the counter

receipt when the lady at the counter still remember you did you make an

still remember you did you make an

still remember you did you make an impression when you bought the hamburger

impression when you bought the hamburger

impression when you bought the hamburger you had 30 seconds could you have said

you had 30 seconds could you have said

you had 30 seconds could you have said something to the her something funny

something to the her something funny

something to the her something funny something catchy that she remembered you

something catchy that she remembered you

something catchy that she remembered you after in the in this big queue and she

after in the in this big queue and she

after in the in this big queue and she would remember that you are the guy who

would remember that you are the guy who

would remember that you are the guy who ordered the hamburger and hand it over

ordered the hamburger and hand it over

ordered the hamburger and hand it over to you without even looking at the

to you without even looking at the

to you without even looking at the receipt if you can do that yes you know

receipt if you can do that yes you know

receipt if you can do that yes you know how to make that first impression or

how to make that first impression or

how to make that first impression or make that impression

make that impression

make that impression the second golden rule of networking is

the second golden rule of networking is

the second golden rule of networking is it’s okay to make mistakes now I think

it’s okay to make mistakes now I think

it’s okay to make mistakes now I think we all come across people who pretend

we all come across people who pretend

we all come across people who pretend that they have never made any mistakes

that they have never made any mistakes

that they have never made any mistakes in their lives right now do you like

in their lives right now do you like

in their lives right now do you like those people then why pretend to be one

those people then why pretend to be one

those people then why pretend to be one nobody likes people who claim that they

nobody likes people who claim that they

nobody likes people who claim that they have never ever made mistakes in their

have never ever made mistakes in their

have never ever made mistakes in their lives when you admit your mistakes when

lives when you admit your mistakes when

lives when you admit your mistakes when you show your vulnerability you are

you show your vulnerability you are

you show your vulnerability you are actually creating you’re creating trust

actually creating you’re creating trust

actually creating you’re creating trust it shows few things about you that this

it shows few things about you that this

it shows few things about you that this man or this woman is human enough to

man or this woman is human enough to

man or this woman is human enough to make a mistake it’s firm enough to admit

make a mistake it’s firm enough to admit

make a mistake it’s firm enough to admit it

it

it and it’s confident that he or she will

and it’s confident that he or she will

and it’s confident that he or she will not repeat it that’s what’s presenting

not repeat it that’s what’s presenting

not repeat it that’s what’s presenting it to us in speaking we have a golden

it to us in speaking we have a golden

it to us in speaking we have a golden rule which says tragedy plus time is

rule which says tragedy plus time is

rule which says tragedy plus time is equal to comedy so if something bad has

equal to comedy so if something bad has

equal to comedy so if something bad has happened to you or you made a mistake

happened to you or you made a mistake

happened to you or you made a mistake and you can present it to the or to the

and you can present it to the or to the

and you can present it to the or to the person in front of you you can actually

person in front of you you can actually

person in front of you you can actually make a joke out of that and trust me

make a joke out of that and trust me

make a joke out of that and trust me that will make your impression even

that will make your impression even

that will make your impression even stronger the power of vulnerability is

stronger the power of vulnerability is

stronger the power of vulnerability is people connect with each other’s

people connect with each other’s

people connect with each other’s struggle and failures much more than any

struggle and failures much more than any

struggle and failures much more than any thing else people find it easier to

thing else people find it easier to

thing else people find it easier to trust somebody who makes mistakes admits

trust somebody who makes mistakes admits

trust somebody who makes mistakes admits it and is willing to correct it so when

it and is willing to correct it so when

it and is willing to correct it so when you are at a networking event don’t just

you are at a networking event don’t just

you are at a networking event don’t just talk about all the highs in your life

talk about all the highs in your life

talk about all the highs in your life but believe me we feel confident to

but believe me we feel confident to

but believe me we feel confident to bring your underbelly’s show your

bring your underbelly’s show your

bring your underbelly’s show your vulnerability to the person in front of

vulnerability to the person in front of

vulnerability to the person in front of you imagine the same McDonald’s queue if

you imagine the same McDonald’s queue if

you imagine the same McDonald’s queue if you went when you ordered the hamburger

you went when you ordered the hamburger

you went when you ordered the hamburger and you tell the lady I’m looking

and you tell the lady I’m looking

and you tell the lady I’m looking forward to it because last time I

forward to it because last time I

forward to it because last time I ordered the burger I dropped it on the

ordered the burger I dropped it on the

ordered the burger I dropped it on the floor and couldn’t eat it now she laughs

floor and couldn’t eat it now she laughs

floor and couldn’t eat it now she laughs at it you’ll have a giggling moment and

at it you’ll have a giggling moment and

at it you’ll have a giggling moment and she’ll probably remember you because you

she’ll probably remember you because you

she’ll probably remember you because you are the guy who dropped the hamburger

are the guy who dropped the hamburger

are the guy who dropped the hamburger yesterday the third thing is listening

yesterday the third thing is listening

yesterday the third thing is listening now you may be the world’s best

now you may be the world’s best

now you may be the world’s best storyteller you may be an excellent

storyteller you may be an excellent

storyteller you may be an excellent verbose person however if you’re a poor

verbose person however if you’re a poor

verbose person however if you’re a poor listener you are not a good networker

listener you are not a good networker

listener you are not a good networker networking is a two-way street it’s it’s

networking is a two-way street it’s it’s

networking is a two-way street it’s it’s a platform where two people give their

a platform where two people give their

a platform where two people give their exchange ideas and thoughts but if you

exchange ideas and thoughts but if you

exchange ideas and thoughts but if you are only talking and not listening to

are only talking and not listening to

are only talking and not listening to the other person you are not making a

the other person you are not making a

the other person you are not making a good impression listening has many as

good impression listening has many as

good impression listening has many as good aspects first thing you are

good aspects first thing you are

good aspects first thing you are building trust with the person when

building trust with the person when

building trust with the person when you’re hearing his story and the second

you’re hearing his story and the second

you’re hearing his story and the second thing is you can get new ideas new

thing is you can get new ideas new

thing is you can get new ideas new inspiration when you hear somebody

inspiration when you hear somebody

inspiration when you hear somebody else’s story how do you prove to your

else’s story how do you prove to your

else’s story how do you prove to your network that you have been listening to

network that you have been listening to

network that you have been listening to the story very attentively and not just

the story very attentively and not just

the story very attentively and not just hearing it one simple rule when you

hearing it one simple rule when you

hearing it one simple rule when you listen to somebody’s story ask them two

listen to somebody’s story ask them two

listen to somebody’s story ask them two good questions from the story and answer

good questions from the story and answer

good questions from the story and answer one good answer what it shows is you are

one good answer what it shows is you are

one good answer what it shows is you are interested enough to ask the question

interested enough to ask the question

interested enough to ask the question and when you answer it it shows you are

and when you answer it it shows you are

and when you answer it it shows you are able to connect and identify with that

able to connect and identify with that

able to connect and identify with that person’s story but when you have

person’s story but when you have

person’s story but when you have established these golden rules I am sure

established these golden rules I am sure

established these golden rules I am sure you will be great at networking you will

you will be great at networking you will

you will be great at networking you will be able to invite and Vuh your networks

be able to invite and Vuh your networks

be able to invite and Vuh your networks to collaborate with

to collaborate with

to collaborate with however there’s one last thing that I

however there’s one last thing that I

however there’s one last thing that I want to tell you about networking and

want to tell you about networking and

want to tell you about networking and that is the desired outcome networking

that is the desired outcome networking

that is the desired outcome networking is like planting a tree you have to

is like planting a tree you have to

is like planting a tree you have to throw the seed you have to water it you

throw the seed you have to water it you

throw the seed you have to water it you have to take care of it

have to take care of it

have to take care of it and when it’s big enough it will bear

and when it’s big enough it will bear

and when it’s big enough it will bear its fruits but you need to have patience

its fruits but you need to have patience

its fruits but you need to have patience for that in the meantime you need to

for that in the meantime you need to

for that in the meantime you need to invest trust you need to invest honesty

invest trust you need to invest honesty

invest trust you need to invest honesty if you don’t do that your tree will

if you don’t do that your tree will

if you don’t do that your tree will never grow if you want quick fruits from

never grow if you want quick fruits from

never grow if you want quick fruits from that tree

that tree

that tree will you be able to get it know if an

will you be able to get it know if an

will you be able to get it know if an only look that you are still juvenile or

only look that you are still juvenile or

only look that you are still juvenile or you’re greedy

you’re greedy

you’re greedy another thing you need to remember is

another thing you need to remember is

another thing you need to remember is not every tree will give you a mango

not every tree will give you a mango

not every tree will give you a mango right different trees have different

right different trees have different

right different trees have different purposes but you need them all a lot of

purposes but you need them all a lot of

purposes but you need them all a lot of people say networking is not a good

people say networking is not a good

people say networking is not a good thing because I’m not able to find a job

thing because I’m not able to find a job

thing because I’m not able to find a job networking in my opinion is not just

networking in my opinion is not just

networking in my opinion is not just stipulated to finding a job there will

stipulated to finding a job there will

stipulated to finding a job there will be 2 to 5% people in your network who

be 2 to 5% people in your network who

be 2 to 5% people in your network who have the potential or the capability to

have the potential or the capability to

have the potential or the capability to help you find a new job or career

help you find a new job or career

help you find a new job or career opportunity however there are other

opportunity however there are other

opportunity however there are other people in your network who will inspire

people in your network who will inspire

people in your network who will inspire you who will give you new ideas new

you who will give you new ideas new

you who will give you new ideas new dimensions that you didn’t even know I

dimensions that you didn’t even know I

dimensions that you didn’t even know I always keep 30% people people in my

always keep 30% people people in my

always keep 30% people people in my network outside my immediate horizon I

network outside my immediate horizon I

network outside my immediate horizon I have been working for a bank for 8 years

have been working for a bank for 8 years

have been working for a bank for 8 years and I did not know that there is a life

and I did not know that there is a life

and I did not know that there is a life that exists outside banking industry

that exists outside banking industry

that exists outside banking industry only when I had networks outside that

only when I had networks outside that

only when I had networks outside that when I networked with people who do

when I networked with people who do

when I networked with people who do things like speaking they know it that

things like speaking they know it that

things like speaking they know it that can be a profession I was able to

can be a profession I was able to

can be a profession I was able to identify my passion and rekindle this

identify my passion and rekindle this

identify my passion and rekindle this hobby into passion when you have people

hobby into passion when you have people

hobby into passion when you have people outside your immediate horizon you

outside your immediate horizon you

outside your immediate horizon you broaden your horizon and you paint in

broaden your horizon and you paint in

broaden your horizon and you paint in today’s times when two different walls

today’s times when two different walls

today’s times when two different walls are coming together to form a new idea

are coming together to form a new idea

are coming together to form a new idea you never know this might be the most

you never know this might be the most

you never know this might be the most valuable network that you have today

valuable network that you have today

valuable network that you have today my request do not use networking just

my request do not use networking just

my request do not use networking just for a job change or immediate business

for a job change or immediate business

for a job change or immediate business requirement it’s much broader than that

requirement it’s much broader than that

requirement it’s much broader than that so friends to sum it up networking is

so friends to sum it up networking is

so friends to sum it up networking is being the right guy at the right place

being the right guy at the right place

being the right guy at the right place at the right time and do the right thing

at the right time and do the right thing

at the right time and do the right thing the first step starts with identifying

the first step starts with identifying

the first step starts with identifying your own self-worth what makes you stand

your own self-worth what makes you stand

your own self-worth what makes you stand out when you’re ready for that you ready

out when you’re ready for that you ready

out when you’re ready for that you ready to take on the world by showing your

to take on the world by showing your

to take on the world by showing your vulnerability showing your listening

vulnerability showing your listening

vulnerability showing your listening skills and most importantly making that

skills and most importantly making that

skills and most importantly making that cracker of an impression that makes you

cracker of an impression that makes you

cracker of an impression that makes you remembered by everybody that you touch

remembered by everybody that you touch

remembered by everybody that you touch the last thing you remember is the

the last thing you remember is the

the last thing you remember is the outcome have patience you look beyond

outcome have patience you look beyond

outcome have patience you look beyond narrow perspective look beyond immediate

narrow perspective look beyond immediate

narrow perspective look beyond immediate requirement of your job or career change

requirement of your job or career change

requirement of your job or career change networking is more than that and friends

networking is more than that and friends

networking is more than that and friends whether it’s networking whether it’s

whether it’s networking whether it’s

whether it’s networking whether it’s your life remember one thing it’s your

your life remember one thing it’s your

your life remember one thing it’s your attitude not your aptitude that define

attitude not your aptitude that define

attitude not your aptitude that define your altitude

your altitude

your altitude thank you

thank you

thank you [Applause]

”

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