100 trillion dollars that is the market size that you and I have available to us
the 100 trillion dollar number sounds
the 100 trillion dollar number sounds very dr. evil however that is the number
very dr. evil however that is the number
very dr. evil however that is the number that the World Economic Forum has
that the World Economic Forum has
that the World Economic Forum has forecasted the value to be globally over
forecasted the value to be globally over
forecasted the value to be globally over the next 10 years for digital
the next 10 years for digital
the next 10 years for digital transformation across all industries
transformation across all industries
transformation across all industries just to understand the size and
just to understand the size and
just to understand the size and magnitude of that number let’s compare
magnitude of that number let’s compare
magnitude of that number let’s compare it to the United States GDP at a tiny 18
it to the United States GDP at a tiny 18
it to the United States GDP at a tiny 18 trillion how do we unlock that value
trillion how do we unlock that value
trillion how do we unlock that value just like how you would eat an elephant
just like how you would eat an elephant
just like how you would eat an elephant one piece at a time
one piece at a time
one piece at a time so I’m here to propose to you that the
so I’m here to propose to you that the
so I’m here to propose to you that the way we’re gonna unlock that hundred
way we’re gonna unlock that hundred
way we’re gonna unlock that hundred trillion dollar value is by building one
trillion dollar value is by building one
trillion dollar value is by building one proof of concept at a time
proof of concept at a time
proof of concept at a time there is simply no better way to
there is simply no better way to
there is simply no better way to convince a senior executive an investor
convince a senior executive an investor
convince a senior executive an investor friends and family that you should
friends and family that you should
friends and family that you should pursue your idea than by showing them a
pursue your idea than by showing them a
pursue your idea than by showing them a proof of concept stop telling me show me
proof of concept stop telling me show me
proof of concept stop telling me show me what do you mean it doesn’t matter if
what do you mean it doesn’t matter if
what do you mean it doesn’t matter if you’re short or tall young or old if you
you’re short or tall young or old if you
you’re short or tall young or old if you live in Kazakhstan Sudan Brazil Beirut
live in Kazakhstan Sudan Brazil Beirut
live in Kazakhstan Sudan Brazil Beirut New York or San Francisco it’s
New York or San Francisco it’s
New York or San Francisco it’s irrelevant if you don’t have
irrelevant if you don’t have
irrelevant if you don’t have entrepreneurial culture in you already
entrepreneurial culture in you already
entrepreneurial culture in you already don’t worry over the next few minutes
don’t worry over the next few minutes
don’t worry over the next few minutes I’m gonna give you the tools and
I’m gonna give you the tools and
I’m gonna give you the tools and resources that’s gonna kickstart you on
resources that’s gonna kickstart you on
resources that’s gonna kickstart you on your own innovation journey personally I
your own innovation journey personally I
your own innovation journey personally I grew up in Norway above the Arctic
grew up in Norway above the Arctic
grew up in Norway above the Arctic Circle on a farm
Circle on a farm
Circle on a farm center-left in this picture and the
center-left in this picture and the
center-left in this picture and the reason you can tell this is Norway is
reason you can tell this is Norway is
reason you can tell this is Norway is it’s July and there is only a little bit
it’s July and there is only a little bit
it’s July and there is only a little bit of snow on the ground I was about seven
of snow on the ground I was about seven
of snow on the ground I was about seven or eight years old and today defence
or eight years old and today defence
or eight years old and today defence broke on the farm on the farm something
broke on the farm on the farm something
broke on the farm on the farm something always breaks
always breaks
always breaks I had three brothers and one newborn
I had three brothers and one newborn
I had three brothers and one newborn sister so the fence was broken
sister so the fence was broken
sister so the fence was broken we didn’t form a fence committee we
we didn’t form a fence committee we
we didn’t form a fence committee we didn’t hire a fence consultant nor did
didn’t hire a fence consultant nor did
didn’t hire a fence consultant nor did we document the process and submitted it
we document the process and submitted it
we document the process and submitted it to the farm in compliance Department no
to the farm in compliance Department no
to the farm in compliance Department no we fixed the damn fence otherwise we
we fixed the damn fence otherwise we
we fixed the damn fence otherwise we wouldn’t have dinner that is how you
wouldn’t have dinner that is how you
wouldn’t have dinner that is how you embed entrepreneurial culture don’t feed
embed entrepreneurial culture don’t feed
embed entrepreneurial culture don’t feed the troops until the project is done I’m
the troops until the project is done I’m
the troops until the project is done I’m here to walk you through the processes
here to walk you through the processes
here to walk you through the processes and the tools and resources for how to
and the tools and resources for how to
and the tools and resources for how to build a proof of concept so first we
build a proof of concept so first we
build a proof of concept so first we need a framework the framework we’re
need a framework the framework we’re
need a framework the framework we’re going to apply is called design thinking
going to apply is called design thinking
going to apply is called design thinking design thinking is all about embedding
design thinking is all about embedding
design thinking is all about embedding the customer or personas that you may
the customer or personas that you may
the customer or personas that you may have identified as early as possible in
have identified as early as possible in
have identified as early as possible in your product development lifecycle so in
your product development lifecycle so in
your product development lifecycle so in this case we got the wheel that’s the
this case we got the wheel that’s the
this case we got the wheel that’s the idea we’re building the prototype the
idea we’re building the prototype the
idea we’re building the prototype the bicycle because we talked to some people
bicycle because we talked to some people
bicycle because we talked to some people and they didn’t want a wheel they wanted
and they didn’t want a wheel they wanted
and they didn’t want a wheel they wanted transport within the city but then as
transport within the city but then as
transport within the city but then as you talk to more customers and had more
you talk to more customers and had more
you talk to more customers and had more user studies and did more research they
user studies and did more research they
user studies and did more research they may say well I really wanted a low-cost
may say well I really wanted a low-cost
may say well I really wanted a low-cost transportation method the motorcycle so
transportation method the motorcycle so
transportation method the motorcycle so we’re gonna focus on the prototype and
we’re gonna focus on the prototype and
we’re gonna focus on the prototype and proof-of-concept elements typically you
proof-of-concept elements typically you
proof-of-concept elements typically you would more move forward with what’s
would more move forward with what’s
would more move forward with what’s called MVP Minimum Viable Product and
called MVP Minimum Viable Product and
called MVP Minimum Viable Product and the actual product and you would do
the actual product and you would do
the actual product and you would do several iterations of that but let’s
several iterations of that but let’s
several iterations of that but let’s stay in this box for a little bit so
stay in this box for a little bit so
stay in this box for a little bit so stop telling me show me what you mean so
stop telling me show me what you mean so
stop telling me show me what you mean so I’m gonna show you two examples one
I’m gonna show you two examples one
I’m gonna show you two examples one proof of concept and one prototype the
proof of concept and one prototype the
proof of concept and one prototype the proof of concept is basically I’m at my
proof of concept is basically I’m at my
proof of concept is basically I’m at my house this is not a stage kitchen this
house this is not a stage kitchen this
house this is not a stage kitchen this is my own kitchen I’m using my phone and
is my own kitchen I’m using my phone and
is my own kitchen I’m using my phone and I’m pulling down an espresso machine
I’m pulling down an espresso machine
I’m pulling down an espresso machine from a digital catalog I’m placing it on
from a digital catalog I’m placing it on
from a digital catalog I’m placing it on my kitchen counter spinning it around
my kitchen counter spinning it around
my kitchen counter spinning it around make sure it fits right to my beer net
make sure it fits right to my beer net
make sure it fits right to my beer net next to my beer keg for those of you
next to my beer keg for those of you
next to my beer keg for those of you with sharp eyes and it looks good
with sharp eyes and it looks good
with sharp eyes and it looks good it’s the right depth it’s the right
it’s the right depth it’s the right
it’s the right depth it’s the right height I’m using voice I’m gonna change
height I’m using voice I’m gonna change
height I’m using voice I’m gonna change the color to black because that’s really
the color to black because that’s really
the color to black because that’s really what I want and then I can double check
what I want and then I can double check
what I want and then I can double check it make sure that all right yeah it
it make sure that all right yeah it
it make sure that all right yeah it looks good in black that’s what I want
looks good in black that’s what I want
looks good in black that’s what I want I’m gonna go ahead and place the order
I’m gonna go ahead and place the order
I’m gonna go ahead and place the order and hopefully it’s on my doorstep
and hopefully it’s on my doorstep
and hopefully it’s on my doorstep tomorrow morning the prototype is of
tomorrow morning the prototype is of
tomorrow morning the prototype is of different fidelity not always but most
different fidelity not always but most
different fidelity not always but most of your time in other words it’s cheaper
of your time in other words it’s cheaper
of your time in other words it’s cheaper to make and faster to create a POC
to make and faster to create a POC
to make and faster to create a POC usually requires more resources and time
usually requires more resources and time
usually requires more resources and time so the prototype roto type is a personal
so the prototype roto type is a personal
so the prototype roto type is a personal prototype and of interest to me
prototype and of interest to me
prototype and of interest to me I like stakes I grew up in a farm you
I like stakes I grew up in a farm you
I like stakes I grew up in a farm you already know that so when I want a steak
already know that so when I want a steak
already know that so when I want a steak perfectly made for me
perfectly made for me
perfectly made for me medium-rare 128 degrees or 54 degrees
medium-rare 128 degrees or 54 degrees
medium-rare 128 degrees or 54 degrees Celsius
Celsius
Celsius I cook it at home however if we are out
I cook it at home however if we are out
I cook it at home however if we are out how do you know that the steak is
how do you know that the steak is
how do you know that the steak is approximately 128 degrees
approximately 128 degrees
approximately 128 degrees you really don’t unless you cut into it
you really don’t unless you cut into it
you really don’t unless you cut into it sample it so here is how I’m gonna solve
sample it so here is how I’m gonna solve
sample it so here is how I’m gonna solve that problem meet the X ometer it’s a
that problem meet the X ometer it’s a
that problem meet the X ometer it’s a prototype the idea is that the LCD
prototype the idea is that the LCD
prototype the idea is that the LCD display is built into the handles so
display is built into the handles so
display is built into the handles so when the steak arrives at my table I can
when the steak arrives at my table I can
when the steak arrives at my table I can just look at it
just look at it
just look at it do a few Instagram photos I think this
do a few Instagram photos I think this
do a few Instagram photos I think this will be a killer on the Instagram
will be a killer on the Instagram
will be a killer on the Instagram personally and then I can see yep that
personally and then I can see yep that
personally and then I can see yep that is 128 degrees I’m a happy customer
is 128 degrees I’m a happy customer
is 128 degrees I’m a happy customer however there may be some issues from
however there may be some issues from
however there may be some issues from the restaurant owners in the sense of
the restaurant owners in the sense of
the restaurant owners in the sense of they don’t want 15 to 20 axes flying
they don’t want 15 to 20 axes flying
they don’t want 15 to 20 axes flying around at 8 o’clock every evening I can
around at 8 o’clock every evening I can
around at 8 o’clock every evening I can understand it so it’s a prototype but it
understand it so it’s a prototype but it
understand it so it’s a prototype but it may lead to other iterations no I’m
may lead to other iterations no I’m
may lead to other iterations no I’m gonna give you the ingredients for how
gonna give you the ingredients for how
gonna give you the ingredients for how you can build your own Innovation Lab
you can build your own Innovation Lab
you can build your own Innovation Lab for $100 I’ve built low-cost
for $100 I’ve built low-cost
for $100 I’ve built low-cost Innovation Lab I’ve been part of teams
Innovation Lab I’ve been part of teams
Innovation Lab I’ve been part of teams that have built multi-million dollar
that have built multi-million dollar
that have built multi-million dollar innovation labs here are the ingredients
innovation labs here are the ingredients
innovation labs here are the ingredients $15 in markers and sticky $5 for a
$15 in markers and sticky $5 for a
$15 in markers and sticky $5 for a sketchbook where you can draw
sketchbook where you can draw
sketchbook where you can draw out your big idea and storyboard it $20
out your big idea and storyboard it $20
out your big idea and storyboard it $20 for a whiteboard because sometimes you
for a whiteboard because sometimes you
for a whiteboard because sometimes you just want to scratch down some notes
just want to scratch down some notes
just want to scratch down some notes real quick and then some templates that
real quick and then some templates that
real quick and then some templates that can be specific to your industry or if
can be specific to your industry or if
can be specific to your industry or if you’re a big fan of your own operating
you’re a big fan of your own operating
you’re a big fan of your own operating system like iOS Android Facebook etc
system like iOS Android Facebook etc
system like iOS Android Facebook etc then you can buy those templates
then you can buy those templates
then you can buy those templates specifically for that and there are
specifically for that and there are
specifically for that and there are cloud-based services available that are
cloud-based services available that are
cloud-based services available that are offering you monthly subscription based
offering you monthly subscription based
offering you monthly subscription based services where you can get a plethora of
services where you can get a plethora of
services where you can get a plethora of digital assets available to you and
digital assets available to you and
digital assets available to you and lastly a presentation template for
lastly a presentation template for
lastly a presentation template for either keynote or PowerPoint extremely
either keynote or PowerPoint extremely
either keynote or PowerPoint extremely low cost but high value I use this all
low cost but high value I use this all
low cost but high value I use this all the time for personal work and the idea
the time for personal work and the idea
the time for personal work and the idea is that you take your sticky notes your
is that you take your sticky notes your
is that you take your sticky notes your ideas your prototyping output and then
ideas your prototyping output and then
ideas your prototyping output and then put it into a presentation that you want
put it into a presentation that you want
put it into a presentation that you want to socialize and here is the best news
to socialize and here is the best news
to socialize and here is the best news if you cycle through three or four of
if you cycle through three or four of
if you cycle through three or four of these prototyping cycles you’re going to
these prototyping cycles you’re going to
these prototyping cycles you’re going to be amazed at how good you’re going to be
be amazed at how good you’re going to be
be amazed at how good you’re going to be at storytelling and you’re gonna be
at storytelling and you’re gonna be
at storytelling and you’re gonna be totally impressed at how quickly you can
totally impressed at how quickly you can
totally impressed at how quickly you can assemble tactical artifacts for your
assemble tactical artifacts for your
assemble tactical artifacts for your idea it doesn’t matter what industry
idea it doesn’t matter what industry
idea it doesn’t matter what industry you’re doing this for it doesn’t matter
you’re doing this for it doesn’t matter
you’re doing this for it doesn’t matter what technology nonprofit for-profit
what technology nonprofit for-profit
what technology nonprofit for-profit public private it’s technology agnostic
public private it’s technology agnostic
public private it’s technology agnostic what I just went through blockchain
what I just went through blockchain
what I just went through blockchain artificial intelligence c-sharp Java
artificial intelligence c-sharp Java
artificial intelligence c-sharp Java bring it on and if someone tells you
bring it on and if someone tells you
bring it on and if someone tells you that your idea is a stupid one feel free
that your idea is a stupid one feel free
that your idea is a stupid one feel free to share this slide
there are some guidelines if you will
there are some guidelines if you will around how to assemble a team and the
around how to assemble a team and the
around how to assemble a team and the consistency of that team this image
consistency of that team this image
consistency of that team this image happens to be from ING Direct we were
happens to be from ING Direct we were
happens to be from ING Direct we were the first bank ING Direct is probably
the first bank ING Direct is probably
the first bank ING Direct is probably known to be one of the most successful
known to be one of the most successful
known to be one of the most successful global digital banks and what we
global digital banks and what we
global digital banks and what we employed early on this is 11 years ago
employed early on this is 11 years ago
employed early on this is 11 years ago was visioning sessions innovation
was visioning sessions innovation
was visioning sessions innovation sessions and hackathons before it became
sessions and hackathons before it became
sessions and hackathons before it became a cool world work and we put rails on
a cool world work and we put rails on
a cool world work and we put rails on some of the cut on the projects rails
some of the cut on the projects rails
some of the cut on the projects rails are typically time and money
are typically time and money
are typically time and money typically so the idea was this is
typically so the idea was this is
typically so the idea was this is specifically for a u.s. savings product
specifically for a u.s. savings product
specifically for a u.s. savings product it shouldn’t take more than six months
it shouldn’t take more than six months
it shouldn’t take more than six months to build and shouldn’t cost more than
to build and shouldn’t cost more than
to build and shouldn’t cost more than $100,000 it’s good to apply rails to
$100,000 it’s good to apply rails to
$100,000 it’s good to apply rails to keep the troops in control so they don’t
keep the troops in control so they don’t
keep the troops in control so they don’t go for total scope creep unless you
go for total scope creep unless you
go for total scope creep unless you don’t want that so I don’t recommend it
don’t want that so I don’t recommend it
don’t want that so I don’t recommend it early on in the ideation phases because
early on in the ideation phases because
early on in the ideation phases because you wanna you want to get all the good
you wanna you want to get all the good
you wanna you want to get all the good ideas out first and then how do you
ideas out first and then how do you
ideas out first and then how do you assemble a killer team did you know that
assemble a killer team did you know that
assemble a killer team did you know that 70% of corporate innovation labs are
70% of corporate innovation labs are
70% of corporate innovation labs are failing failing meaning they’re not
failing failing meaning they’re not
failing failing meaning they’re not outputting what they were intended there
outputting what they were intended there
outputting what they were intended there to do that is a big number and the
to do that is a big number and the
to do that is a big number and the reason is most of them end up being
reason is most of them end up being
reason is most of them end up being executive playhouses or innovation
executive playhouses or innovation
executive playhouses or innovation theaters where they’re just show it to
theaters where they’re just show it to
theaters where they’re just show it to their customers and say hey look we got
their customers and say hey look we got
their customers and say hey look we got this multi-million dollar office with
this multi-million dollar office with
this multi-million dollar office with free coffee come on in and it’s all
free coffee come on in and it’s all
free coffee come on in and it’s all about the people it’s all about you you
about the people it’s all about you you
about the people it’s all about you you and I it’s the culture the team each
and I it’s the culture the team each
and I it’s the culture the team each team should consist of about five people
team should consist of about five people
team should consist of about five people and it’s not just me saying it Jeff
and it’s not just me saying it Jeff
and it’s not just me saying it Jeff Bezos said it best he said if it takes
Bezos said it best he said if it takes
Bezos said it best he said if it takes more than two medium-sized pizzas to
more than two medium-sized pizzas to
more than two medium-sized pizzas to feed a team it’s too big
feed a team it’s too big
feed a team it’s too big and I don’t think it’s by coincidence
and I don’t think it’s by coincidence
and I don’t think it’s by coincidence that most global SWAT teams consist of
that most global SWAT teams consist of
that most global SWAT teams consist of five team members you need a subject
five team members you need a subject
five team members you need a subject matter expert but you need Ida verse as
matter expert but you need Ida verse as
matter expert but you need Ida verse as possible of a team I’ve led many global
possible of a team I’ve led many global
possible of a team I’ve led many global teams I often hire not solely for
teams I often hire not solely for
teams I often hire not solely for diversity but I ensured it there because
diversity but I ensured it there because
diversity but I ensured it there because it gives you much much better ideas
it gives you much much better ideas
it gives you much much better ideas and then lastly put on an alternative
and then lastly put on an alternative
and then lastly put on an alternative words lens if you’re in the help or if
words lens if you’re in the help or if
words lens if you’re in the help or if you’re servicing the healthcare market
you’re servicing the healthcare market
you’re servicing the healthcare market why don’t you ask yourself what would
why don’t you ask yourself what would
why don’t you ask yourself what would Harley Davidson do in this case if
Harley Davidson do in this case if
Harley Davidson do in this case if you’re in finance or manufacturing or
you’re in finance or manufacturing or
you’re in finance or manufacturing or pharma ask yourself what would Amazon do
pharma ask yourself what would Amazon do
pharma ask yourself what would Amazon do I think those are extremely helpful and
I think those are extremely helpful and
I think those are extremely helpful and if you have an idea like my axe ometer
if you have an idea like my axe ometer
if you have an idea like my axe ometer that you’re passionate about don’t ever
that you’re passionate about don’t ever
that you’re passionate about don’t ever give up on it okay
give up on it okay
give up on it okay meet the epitome of perseverance James
meet the epitome of perseverance James
meet the epitome of perseverance James Dyson did you know that he built five
Dyson did you know that he built five
Dyson did you know that he built five thousand one hundred and twenty six
thousand one hundred and twenty six
thousand one hundred and twenty six prototypes over 15 years and they all
prototypes over 15 years and they all
prototypes over 15 years and they all sucked in a good way then he built one
sucked in a good way then he built one
sucked in a good way then he built one more number five thousand one hundred
more number five thousand one hundred
more number five thousand one hundred and twenty seven and that sucked so bad
and twenty seven and that sucked so bad
and twenty seven and that sucked so bad that the board of director said we’re
that the board of director said we’re
that the board of director said we’re shipping it and before you knew it it
shipping it and before you knew it it
shipping it and before you knew it it was a multi-billion dollar company so
was a multi-billion dollar company so
was a multi-billion dollar company so I’m here to propose to you that we’ve
I’m here to propose to you that we’ve
I’m here to propose to you that we’ve identified a market of a hundred
identified a market of a hundred
identified a market of a hundred trillion we’ve shared some tools and
trillion we’ve shared some tools and
trillion we’ve shared some tools and resources and techniques for how you can
resources and techniques for how you can
resources and techniques for how you can get there but now it’s all up to you so
get there but now it’s all up to you so
get there but now it’s all up to you so open the door bring in the box that’s
open the door bring in the box that’s
open the door bring in the box that’s outside more than likely it’s a new
outside more than likely it’s a new
outside more than likely it’s a new espresso machine in black pour yourself
espresso machine in black pour yourself
espresso machine in black pour yourself a cup of coffee and get started thank
a cup of coffee and get started thank
a cup of coffee and get started thank you
”
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