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Tending A City’s Soul | Mary Jacobs | TEDxPlano


plano has no soul that’s what I heard

plano has no soul that’s what I heard before I moved here nine years ago has

before I moved here nine years ago has

before I moved here nine years ago has anybody else heard that plano has no

anybody else heard that plano has no

anybody else heard that plano has no soul

soul

soul now everyone agreed plano had great

now everyone agreed plano had great

now everyone agreed plano had great schools good city services it was safe

schools good city services it was safe

schools good city services it was safe affluent but it was soulless just a

affluent but it was soulless just a

affluent but it was soulless just a suburb of Dallas populated by corporate

suburb of Dallas populated by corporate

suburb of Dallas populated by corporate folk all livin in brand-new matching

folk all livin in brand-new matching

folk all livin in brand-new matching McMansions now having lived here a while

McMansions now having lived here a while

McMansions now having lived here a while I think that’s unfair but started me

I think that’s unfair but started me

I think that’s unfair but started me wondering what do we mean when we say a

wondering what do we mean when we say a

wondering what do we mean when we say a city any city has no soul and when I ask

city any city has no soul and when I ask

city any city has no soul and when I ask people what are some cities that do have

people what are some cities that do have

people what are some cities that do have souls

souls

souls why don’t always get the same answers

why don’t always get the same answers

why don’t always get the same answers everybody says New Orleans many people

everybody says New Orleans many people

everybody says New Orleans many people said New York Austin Boston San Antonio

said New York Austin Boston San Antonio

said New York Austin Boston San Antonio San Francisco what is it that gives

San Francisco what is it that gives

San Francisco what is it that gives these cities their souls as a journalist

these cities their souls as a journalist

these cities their souls as a journalist covering religion

covering religion

covering religion I learned that almost every major faith

I learned that almost every major faith

I learned that almost every major faith tradition has some concept of soul so it

tradition has some concept of soul so it

tradition has some concept of soul so it stands to reason a community which is a

stands to reason a community which is a

stands to reason a community which is a living breathing organism might have

living breathing organism might have

living breathing organism might have some shared heartbeat that we could call

some shared heartbeat that we could call

some shared heartbeat that we could call its soul some thing that makes that

its soul some thing that makes that

its soul some thing that makes that community more than just a good place to

community more than just a good place to

community more than just a good place to raise kids or a good place to build a

raise kids or a good place to build a

raise kids or a good place to build a career it’s a place where we belong a

career it’s a place where we belong a

career it’s a place where we belong a place where people know our names where

place where people know our names where

place where people know our names where we have something to contribute a place

we have something to contribute a place

we have something to contribute a place that nourishes our spirits now if we

that nourishes our spirits now if we

that nourishes our spirits now if we listen to the wisdom of the world’s

listen to the wisdom of the world’s

listen to the wisdom of the world’s great religious traditions

great religious traditions

great religious traditions we learn that those Souls need tending

we learn that those Souls need tending

we learn that those Souls need tending you don’t become a good Christian or

you don’t become a good Christian or

you don’t become a good Christian or good Muslim or a good Jew by making up

good Muslim or a good Jew by making up

good Muslim or a good Jew by making up your mind you practice spiritual

your mind you practice spiritual

your mind you practice spiritual disciplines like prayer or alms giving

disciplines like prayer or alms giving

disciplines like prayer or alms giving or doing good deeds so that’s the idea

or doing good deeds so that’s the idea

or doing good deeds so that’s the idea so you tend to those souls and that’s

so you tend to those souls and that’s

so you tend to those souls and that’s the idea I want to share with you today

the idea I want to share with you today

the idea I want to share with you today what if we nurtured the souls of our

what if we nurtured the souls of our

what if we nurtured the souls of our communities with the same intentional

communities with the same intentional

communities with the same intentional focus that we give to maintaining our

focus that we give to maintaining our

focus that we give to maintaining our schools or maintaining our roads what

schools or maintaining our roads what

schools or maintaining our roads what would that look like

would that look like

would that look like now you can’t buy a soul as the AppStore

now you can’t buy a soul as the AppStore

now you can’t buy a soul as the AppStore there’s no ad campaign that’s going to

there’s no ad campaign that’s going to

there’s no ad campaign that’s going to make a city soulful it has to happen

make a city soulful it has to happen

make a city soulful it has to happen organically but I do think that there

organically but I do think that there

organically but I do think that there are ways that we can individually

are ways that we can individually

are ways that we can individually contribute to the soulfulness of our

contribute to the soulfulness of our

contribute to the soulfulness of our city we can make individual choices and

city we can make individual choices and

city we can make individual choices and they relate to three things that I think

they relate to three things that I think

they relate to three things that I think all soulful cities have in common a

all soulful cities have in common a

all soulful cities have in common a shared history shared conversation and a

shared history shared conversation and a

shared history shared conversation and a shared story I learned the value of

shared story I learned the value of

shared story I learned the value of shared history when I lived in Boston in

shared history when I lived in Boston in

shared history when I lived in Boston in my 20s my home was a 19th century 19th

my 20s my home was a 19th century 19th

my 20s my home was a 19th century 19th century brownstone my church was the

century brownstone my church was the

century brownstone my church was the place where Benjamin Franklin was

place where Benjamin Franklin was

place where Benjamin Franklin was baptized being a Bostonian meant

baptized being a Bostonian meant

baptized being a Bostonian meant breathing Boston’s history connecting to

breathing Boston’s history connecting to

breathing Boston’s history connecting to it and wanting to help write that future

it and wanting to help write that future

it and wanting to help write that future write that history going forward

write that history going forward

write that history going forward Boston’s history gives that city of soul

Boston’s history gives that city of soul

Boston’s history gives that city of soul shared conversation is what made New

shared conversation is what made New

shared conversation is what made New Orleans so soulful it’s a port city that

Orleans so soulful it’s a port city that

Orleans so soulful it’s a port city that brought together Spanish and French and

brought together Spanish and French and

brought together Spanish and French and African American people cooks sampled

African American people cooks sampled

African American people cooks sampled each other’s foods and exchanged ideas

each other’s foods and exchanged ideas

each other’s foods and exchanged ideas and the result was New Orleans

and the result was New Orleans

and the result was New Orleans one-of-a-kind cuisine musicians who

one-of-a-kind cuisine musicians who

one-of-a-kind cuisine musicians who they spoke different languages jumped

they spoke different languages jumped

they spoke different languages jumped into this improvised musical

into this improvised musical

into this improvised musical conversation and New Orleans became the

conversation and New Orleans became the

conversation and New Orleans became the birthplace of jazz shared story is what

birthplace of jazz shared story is what

birthplace of jazz shared story is what gives a community its unique identity it

gives a community its unique identity it

gives a community its unique identity it distills the teeming varied life of a

distills the teeming varied life of a

distills the teeming varied life of a community into a single narrative and

community into a single narrative and

community into a single narrative and that captures the imagination it’s a

that captures the imagination it’s a

that captures the imagination it’s a story that people want to be a part of

story that people want to be a part of

story that people want to be a part of so think of the story of Silicon Valley

so think of the story of Silicon Valley

so think of the story of Silicon Valley if you want to be in the middle of the

if you want to be in the middle of the

if you want to be in the middle of the tech revolution that’s where you go now

tech revolution that’s where you go now

tech revolution that’s where you go now there’s one key ingredient that helps

there’s one key ingredient that helps

there’s one key ingredient that helps that story emerge creative people

that story emerge creative people

that story emerge creative people storytellers they see everything that’s

storytellers they see everything that’s

storytellers they see everything that’s happening and they tell a story through

happening and they tell a story through

happening and they tell a story through pop culture or through art or even

pop culture or through art or even

pop culture or through art or even through a bumper sticker take New York

through a bumper sticker take New York

through a bumper sticker take New York we know that there are eight million

we know that there are eight million

we know that there are eight million stories in The Naked City but chances

stories in The Naked City but chances

stories in The Naked City but chances are you know New York through a single

are you know New York through a single

are you know New York through a single narrative such as New York it’s the city

narrative such as New York it’s the city

narrative such as New York it’s the city that never sleeps and if you can make it

that never sleeps and if you can make it

that never sleeps and if you can make it there you can make it anywhere now how

there you can make it anywhere now how

there you can make it anywhere now how do we know that through pop culture

do we know that through pop culture

do we know that through pop culture through a little song sung by a guy

through a little song sung by a guy

through a little song sung by a guy named Sinatra so a city with Seoul has a

named Sinatra so a city with Seoul has a

named Sinatra so a city with Seoul has a shared history shared conversation and a

shared history shared conversation and a

shared history shared conversation and a shared story now what if those are

shared story now what if those are

shared story now what if those are missing can we tend to the soul of a

missing can we tend to the soul of a

missing can we tend to the soul of a city that has no soul I think we can and

city that has no soul I think we can and

city that has no soul I think we can and for an example let’s look at the city

for an example let’s look at the city

for an example let’s look at the city where we are right now Plano Texas now

where we are right now Plano Texas now

where we are right now Plano Texas now Plato makes a great case study because

Plato makes a great case study because

Plato makes a great case study because Plano literally had a national

Plano literally had a national

Plano literally had a national reputation as a sterile soulless suburb

reputation as a sterile soulless suburb

reputation as a sterile soulless suburb and it started with tragedy in the 1980s

and it started with tragedy in the 1980s

and it started with tragedy in the 1980s we had a series of suicides and in the

we had a series of suicides and in the

we had a series of suicides and in the 1990s we faced a heroin crisis

1990s we faced a heroin crisis

1990s we faced a heroin crisis and that brought the national media

and that brought the national media

and that brought the national media spotlight to Plano and it resulted in

spotlight to Plano and it resulted in

spotlight to Plano and it resulted in coverage like the article by Rolling

coverage like the article by Rolling

coverage like the article by Rolling Stone that called Plano a pop-up city

Stone that called Plano a pop-up city

Stone that called Plano a pop-up city and a sea of gated communities and

and a sea of gated communities and

and a sea of gated communities and subdivisions but Plano is not that

subdivisions but Plano is not that

subdivisions but Plano is not that different from other big new

different from other big new

different from other big new fast-growing suburbs around the u.s.

fast-growing suburbs around the u.s.

fast-growing suburbs around the u.s. like the ones outside of Atlanta or

like the ones outside of Atlanta or

like the ones outside of Atlanta or outside of DC or Raleigh North Carolina

outside of DC or Raleigh North Carolina

outside of DC or Raleigh North Carolina these suburbs mushroomed in the last

these suburbs mushroomed in the last

these suburbs mushroomed in the last three or four decades around corporate

three or four decades around corporate

three or four decades around corporate and university hubs they’re new they’re

and university hubs they’re new they’re

and university hubs they’re new they’re affluent and they’re populated by highly

affluent and they’re populated by highly

affluent and they’re populated by highly educated people they’re great places to

educated people they’re great places to

educated people they’re great places to live but they can seem soulless why

live but they can seem soulless why

live but they can seem soulless why because they lack that shared history

because they lack that shared history

because they lack that shared history they feel rootless in these suburbs

they feel rootless in these suburbs

they feel rootless in these suburbs corporate nomads could move in into a

corporate nomads could move in into a

corporate nomads could move in into a lovely new home but the kids in a great

lovely new home but the kids in a great

lovely new home but the kids in a great school and then move on in a couple of

school and then move on in a couple of

school and then move on in a couple of years people who don’t plan to stay very

years people who don’t plan to stay very

years people who don’t plan to stay very long naturally don’t put down deep roots

long naturally don’t put down deep roots

long naturally don’t put down deep roots they don’t get to know the history of a

they don’t get to know the history of a

they don’t get to know the history of a city but that changes as the city

city but that changes as the city

city but that changes as the city matures take Plano a surprising number

matures take Plano a surprising number

matures take Plano a surprising number of people are choosing to retire here

of people are choosing to retire here

of people are choosing to retire here now and many are staying longer in 2000

now and many are staying longer in 2000

now and many are staying longer in 2000 two-thirds of our community two-thirds

two-thirds of our community two-thirds

two-thirds of our community two-thirds of our residents had lived here five

of our residents had lived here five

of our residents had lived here five years or less today only about a third

years or less today only about a third

years or less today only about a third are newbies and a quarter of our

are newbies and a quarter of our

are newbies and a quarter of our residents have lived here 15 years or

residents have lived here 15 years or

residents have lived here 15 years or longer as people stay they start to put

longer as people stay they start to put

longer as people stay they start to put down roots and they get interested in

down roots and they get interested in

down roots and they get interested in the history of a city and Plano now has

the history of a city and Plano now has

the history of a city and Plano now has an enthusiastic group of citizens who

an enthusiastic group of citizens who

an enthusiastic group of citizens who are weaving our history into the life of

are weaving our history into the life of

are weaving our history into the life of our city people like Russ he’s the one

our city people like Russ he’s the one

our city people like Russ he’s the one in blue Russ realized that kids here had

in blue Russ realized that kids here had

in blue Russ realized that kids here had no sense of history no rootedness so he

no sense of history no rootedness so he

no sense of history no rootedness so he started he helped start a museum now

started he helped start a museum now

started he helped start a museum now Russ is telling school kids about planos

Russ is telling school kids about planos

Russ is telling school kids about planos history

history

history every day another reason why growing

every day another reason why growing

every day another reason why growing fast growing suburbs may seem solace is

fast growing suburbs may seem solace is

fast growing suburbs may seem solace is because they lack those shared

because they lack those shared

because they lack those shared conversations busy cities are full of

conversations busy cities are full of

conversations busy cities are full of busy people and it’s easy for us to stay

busy people and it’s easy for us to stay

busy people and it’s easy for us to stay siloed in our jobs and our homes and our

siloed in our jobs and our homes and our

siloed in our jobs and our homes and our own groups now remember in New Orleans

own groups now remember in New Orleans

own groups now remember in New Orleans the place that brought this unique mix

the place that brought this unique mix

the place that brought this unique mix of people together into shared

of people together into shared

of people together into shared conversation and the result was John

conversation and the result was John

conversation and the result was John balaiah and jazz fast-growing suburbs

balaiah and jazz fast-growing suburbs

balaiah and jazz fast-growing suburbs have half of that equation

have half of that equation

have half of that equation they attract educated ambitious people

they attract educated ambitious people

they attract educated ambitious people from different cultures around the world

from different cultures around the world

from different cultures around the world as these suburbs mature they become

as these suburbs mature they become

as these suburbs mature they become incredibly diverse and eventually those

incredibly diverse and eventually those

incredibly diverse and eventually those shared conversations start to emerge so

shared conversations start to emerge so

shared conversations start to emerge so people come out to festivals that draw

people come out to festivals that draw

people come out to festivals that draw different cultures together or they’ll

different cultures together or they’ll

different cultures together or they’ll come out to bustling new developments to

come out to bustling new developments to

come out to bustling new developments to walk around outside and have some food

walk around outside and have some food

walk around outside and have some food and some fun and family time or they

and some fun and family time or they

and some fun and family time or they might join a shared conversation like

might join a shared conversation like

might join a shared conversation like the one started by Nick he’s a young

the one started by Nick he’s a young

the one started by Nick he’s a young Plano resident this group meets in

Plano resident this group meets in

Plano resident this group meets in ethnic restaurants and they hear from

ethnic restaurants and they hear from

ethnic restaurants and they hear from people who grew up in that culture

people who grew up in that culture

people who grew up in that culture shared conversation happens when people

shared conversation happens when people

shared conversation happens when people start moving past tolerance and start

start moving past tolerance and start

start moving past tolerance and start talking to each other and then there’s

talking to each other and then there’s

talking to each other and then there’s the shared conversation right here

the shared conversation right here

the shared conversation right here TEDx Plano where we we’ve got a variety

TEDx Plano where we we’ve got a variety

TEDx Plano where we we’ve got a variety of people who’ve come together with no

of people who’ve come together with no

of people who’ve come together with no agenda except to share ideas how cool is

agenda except to share ideas how cool is

agenda except to share ideas how cool is that

that

that finally fast-growing suburbs can feel

finally fast-growing suburbs can feel

finally fast-growing suburbs can feel soulless because they lack that shared

soulless because they lack that shared

soulless because they lack that shared story

story

story they’re just suburbs they don’t seem to

they’re just suburbs they don’t seem to

they’re just suburbs they don’t seem to have unique identities I’ve started to

have unique identities I’ve started to

have unique identities I’ve started to think about that a little differently

think about that a little differently

think about that a little differently these are newer cities their stories are

these are newer cities their stories are

these are newer cities their stories are still being written

still being written

still being written places like Plano don’t lack souls they

places like Plano don’t lack souls they

places like Plano don’t lack souls they are empty canvases

are empty canvases

are empty canvases if you’re creative you love the idea of

if you’re creative you love the idea of

if you’re creative you love the idea of an empty canvas it’s an opportunity to

an empty canvas it’s an opportunity to

an empty canvas it’s an opportunity to imagine and invent that’s why creative

imagine and invent that’s why creative

imagine and invent that’s why creative people are migrating to Detroit they

people are migrating to Detroit they

people are migrating to Detroit they love the idea of building a new city out

love the idea of building a new city out

love the idea of building a new city out of ruins the good news is that

of ruins the good news is that

of ruins the good news is that fast-growing suburbs are not that

fast-growing suburbs are not that

fast-growing suburbs are not that entrenched it’s relatively easy to start

entrenched it’s relatively easy to start

entrenched it’s relatively easy to start a museum or a dinner group or TEDx and

a museum or a dinner group or TEDx and

a museum or a dinner group or TEDx and that’s the soil where the shared story

that’s the soil where the shared story

that’s the soil where the shared story will eventually blossom so what’s your

will eventually blossom so what’s your

will eventually blossom so what’s your community story and who will write it

community story and who will write it

community story and who will write it find your creatives they may be artists

find your creatives they may be artists

find your creatives they may be artists they may be talented people who work in

they may be talented people who work in

they may be talented people who work in marketing or technology or design that’s

marketing or technology or design that’s

marketing or technology or design that’s the raw material for a soulful city

the raw material for a soulful city

the raw material for a soulful city smart creative people diversity ambition

smart creative people diversity ambition

smart creative people diversity ambition imagination so if you live in a city

imagination so if you live in a city

imagination so if you live in a city that you think feels like it has no soul

that you think feels like it has no soul

that you think feels like it has no soul I leave you today with three challenges

I leave you today with three challenges

I leave you today with three challenges get to know a little about your city’s

get to know a little about your city’s

get to know a little about your city’s history its origin story find a way to

history its origin story find a way to

history its origin story find a way to get out of your silo and join one of

get out of your silo and join one of

get out of your silo and join one of those shared conversations or start one

those shared conversations or start one

those shared conversations or start one hang out downtown read the local paper

hang out downtown read the local paper

hang out downtown read the local paper and finally get inspired by then empty

and finally get inspired by then empty

and finally get inspired by then empty canvas ask yourself what would make my

canvas ask yourself what would make my

canvas ask yourself what would make my community a place that truly connects to

community a place that truly connects to

community a place that truly connects to my soul and if that’s missing don’t

my soul and if that’s missing don’t

my soul and if that’s missing don’t write off the community make it happen

write off the community make it happen

write off the community make it happen what could be more exciting than helping

what could be more exciting than helping

what could be more exciting than helping to shape the soul of a city you might

to shape the soul of a city you might

to shape the soul of a city you might just transform it from the place that

just transform it from the place that

just transform it from the place that you live to a place that you love a

you live to a place that you love a

you live to a place that you love a place

place

place that truly hold your heart thank you

”

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