hi thanks for getting us here I think I’m quite honored and humbled and I am
I’m quite honored and humbled and I am
I’m quite honored and humbled and I am young so I am sure I am okay quite a
young so I am sure I am okay quite a
young so I am sure I am okay quite a tricky topic actually to talk about I’ll
tricky topic actually to talk about I’ll
tricky topic actually to talk about I’ll to me a choice because I think that’s
to me a choice because I think that’s
to me a choice because I think that’s what we do you know all the time make
what we do you know all the time make
what we do you know all the time make choices every single second so I’m going
choices every single second so I’m going
choices every single second so I’m going to talk about left brain and right brain
to talk about left brain and right brain
to talk about left brain and right brain so one takes care of your you know from
so one takes care of your you know from
so one takes care of your you know from the heart from the brain so you want to
the heart from the brain so you want to
the heart from the brain so you want to be practical or how do you really make
be practical or how do you really make
be practical or how do you really make choice you know I think your brain plays
choice you know I think your brain plays
choice you know I think your brain plays really a big part in this
really a big part in this
really a big part in this so as creative individuals as designers
so as creative individuals as designers
so as creative individuals as designers you know we really think from the heart
you know we really think from the heart
you know we really think from the heart I mean a lot of us do and a lot of us
I mean a lot of us do and a lot of us
I mean a lot of us do and a lot of us don’t really so I think it’s always a
don’t really so I think it’s always a
don’t really so I think it’s always a hustle between both the sides left takes
hustle between both the sides left takes
hustle between both the sides left takes over light takes over it’s just always a
over light takes over it’s just always a
over light takes over it’s just always a mix game so I come from a small city in
mix game so I come from a small city in
mix game so I come from a small city in Haryana nothing to do with fashion got
Haryana nothing to do with fashion got
Haryana nothing to do with fashion got no idea what fashion is about wanted to
no idea what fashion is about wanted to
no idea what fashion is about wanted to music get into it got into it
music get into it got into it
music get into it got into it accidentally completely and I think I
accidentally completely and I think I
accidentally completely and I think I never really knew what I wanted to do in
never really knew what I wanted to do in
never really knew what I wanted to do in life it just it was it’s been an organic
life it just it was it’s been an organic
life it just it was it’s been an organic process just one after the other got
process just one after the other got
process just one after the other got into school studied fashion textiles
into school studied fashion textiles
into school studied fashion textiles never really understood anything
never really understood anything
never really understood anything actually at college I think it was it’s
actually at college I think it was it’s
actually at college I think it was it’s I think it’s always about your conscious
I think it’s always about your conscious
I think it’s always about your conscious and subconscious so I kind of divide it
and subconscious so I kind of divide it
and subconscious so I kind of divide it like that and still a very long point I
like that and still a very long point I
like that and still a very long point I never really realize what I’m doing I
never really realize what I’m doing I
never really realize what I’m doing I was just doing you know I was just
was just doing you know I was just
was just doing you know I was just making things I was always excited I
making things I was always excited I
making things I was always excited I think interested you know you you get an
think interested you know you you get an
think interested you know you you get an idea you get really excited like a small
idea you get really excited like a small
idea you get really excited like a small child and you just want to make things
child and you just want to make things
child and you just want to make things which are really I think fascinates you
which are really I think fascinates you
which are really I think fascinates you and you know you you you just always in
and you know you you you just always in
and you know you you you just always in your dream world you like lost lost in
your dream world you like lost lost in
your dream world you like lost lost in your own world of design and fashion and
your own world of design and fashion and
your own world of design and fashion and India is not really I think with fashion
India is not really I think with fashion
India is not really I think with fashion still really new to us in the in the in
still really new to us in the in the in
still really new to us in the in the in the new sense in the sense that I mean
the new sense in the sense that I mean
the new sense in the sense that I mean we’ve been very fashionable actually one
we’ve been very fashionable actually one
we’ve been very fashionable actually one of the most amazing countries in the
of the most amazing countries in the
of the most amazing countries in the past in terms of a history but fashion
past in terms of a history but fashion
past in terms of a history but fashion doesn’t really have a cult following
doesn’t really have a cult following
doesn’t really have a cult following right now because we are a developing
right now because we are a developing
right now because we are a developing economy so I never really understood
economy so I never really understood
economy so I never really understood what I mean it’s not an organized
what I mean it’s not an organized
what I mean it’s not an organized industry still you know it’s it’s more
industry still you know it’s it’s more
industry still you know it’s it’s more most of you think I think it’s it’s
most of you think I think it’s it’s
most of you think I think it’s it’s glamour and it’s it’s all about models
glamour and it’s it’s all about models
glamour and it’s it’s all about models and you know buzz and designers are
and you know buzz and designers are
and you know buzz and designers are celebrities and all those things but
celebrities and all those things but
celebrities and all those things but within within fashion we have a lot of
within within fashion we have a lot of
within within fashion we have a lot of variations and narratives so I never
variations and narratives so I never
variations and narratives so I never really did it for money and I started as
really did it for money and I started as
really did it for money and I started as a as a designer and started my practice
a as a designer and started my practice
a as a designer and started my practice I’m going to take you through a very
I’m going to take you through a very
I’m going to take you through a very interesting project so most of my work
interesting project so most of my work
interesting project so most of my work is I’ve studied vovan textiles which is
is I’ve studied vovan textiles which is
is I’ve studied vovan textiles which is handlooms and another choice I made is I
handlooms and another choice I made is I
handlooms and another choice I made is I actually went to England to study
actually went to England to study
actually went to England to study textiles handlooms which is very funny
textiles handlooms which is very funny
textiles handlooms which is very funny because in there is actually we have
because in there is actually we have
because in there is actually we have four textiles and craft is our story so
four textiles and craft is our story so
four textiles and craft is our story so I’ve always made funny choices you know
I’ve always made funny choices you know
I’ve always made funny choices you know I’ve never really knew as I said earlier
I’ve never really knew as I said earlier
I’ve never really knew as I said earlier so sorry so Koyaanisqatsi is a
so sorry so Koyaanisqatsi is a
so sorry so Koyaanisqatsi is a documentary you must see it’s it’s made
documentary you must see it’s it’s made
documentary you must see it’s it’s made in 1982 by God God fairy like you so I
in 1982 by God God fairy like you so I
in 1982 by God God fairy like you so I just came across this in a museum in
just came across this in a museum in
just came across this in a museum in England in Victoria and Albert Museum
England in Victoria and Albert Museum
England in Victoria and Albert Museum and they had this thing called the grid
and they had this thing called the grid
and they had this thing called the grid so I don’t know if you can see properly
so I don’t know if you can see properly
so I don’t know if you can see properly so they were really you know they were
so they were really you know they were
so they were really you know they were thinking ahead the guy who made it so
thinking ahead the guy who made it so
thinking ahead the guy who made it so this whole documentary talks about just
this whole documentary talks about just
this whole documentary talks about just visual imagery and music and there is
visual imagery and music and there is
visual imagery and music and there is nothing else really in it there’s no
nothing else really in it there’s no
nothing else really in it there’s no commentary you can make out what you
commentary you can make out what you
commentary you can make out what you want it to be again about choices you
want it to be again about choices you
want it to be again about choices you know what you’re really thinking about
know what you’re really thinking about
know what you’re really thinking about and the only thing I could see in it was
and the only thing I could see in it was
and the only thing I could see in it was the glitter you know so you have a lot
the glitter you know so you have a lot
the glitter you know so you have a lot of glitter going on and at the same time
of glitter going on and at the same time
of glitter going on and at the same time I was approached by an Indian company
I was approached by an Indian company
I was approached by an Indian company called sera ski so in India there is a
called sera ski so in India there is a
called sera ski so in India there is a narrative which is handling which is a
narrative which is handling which is a
narrative which is handling which is a very purist idea you know craft it’s
very purist idea you know craft it’s
very purist idea you know craft it’s like the Gandhian kadhi and how you
like the Gandhian kadhi and how you
like the Gandhian kadhi and how you movie really treat it’s so special and
movie really treat it’s so special and
movie really treat it’s so special and then you have sera ski which is the
then you have sera ski which is the
then you have sera ski which is the other side of fashion which is
other side of fashion which is
other side of fashion which is completely bling you know which is the
completely bling you know which is the
completely bling you know which is the max you talking about minimalist and
max you talking about minimalist and
max you talking about minimalist and you’re talking about maximalist
you’re talking about maximalist
you’re talking about maximalist completely falls apart and I was very
completely falls apart and I was very
completely falls apart and I was very very excited again you know I never
very excited again you know I never
very excited again you know I never really thought what would happen so I
really thought what would happen so I
really thought what would happen so I said yes to them and
said yes to them and
said yes to them and very very interesting project so they
very very interesting project so they
very very interesting project so they they do this thread which has got
they do this thread which has got
they do this thread which has got crystals
crystals
crystals it comes from Austria it’s very very
it comes from Austria it’s very very
it comes from Austria it’s very very expensive a company like zorroski has no
expensive a company like zorroski has no
expensive a company like zorroski has no idea what to do with it and most of the
idea what to do with it and most of the
idea what to do with it and most of the designers turned it down because they
designers turned it down because they
designers turned it down because they thought it was not really safe to mix
thought it was not really safe to mix
thought it was not really safe to mix the idea to break the notion and I was
the idea to break the notion and I was
the idea to break the notion and I was only thinking about the documentary you
only thinking about the documentary you
only thinking about the documentary you know my in my head I had only those
know my in my head I had only those
know my in my head I had only those sparkling lights and buildings so I
sparkling lights and buildings so I
sparkling lights and buildings so I thought ok something very interesting
thought ok something very interesting
thought ok something very interesting this is a master viewer who I work with
this is a master viewer who I work with
this is a master viewer who I work with and we did a lot of research and
and we did a lot of research and
and we did a lot of research and development took us almost you’re spent
development took us almost you’re spent
development took us almost you’re spent a lot of money to figure out a way how
a lot of money to figure out a way how
a lot of money to figure out a way how can we relieve weave crystals into
can we relieve weave crystals into
can we relieve weave crystals into fabrics and handlooms you know so like
fabrics and handlooms you know so like
fabrics and handlooms you know so like what I wear is hundred percent heirloom
what I wear is hundred percent heirloom
what I wear is hundred percent heirloom like this is wool this is cotton linen
like this is wool this is cotton linen
like this is wool this is cotton linen whatever you know something which
whatever you know something which
whatever you know something which indoors and to think of crystals in
indoors and to think of crystals in
indoors and to think of crystals in textiles that too in India and that to
textiles that too in India and that to
textiles that too in India and that to saris key was quite quite interesting
saris key was quite quite interesting
saris key was quite quite interesting these are the process images with what
these are the process images with what
these are the process images with what we were doing so we also used a lot of
we were doing so we also used a lot of
we were doing so we also used a lot of stainless steel we used because of the
stainless steel we used because of the
stainless steel we used because of the concrete building so you mean with
concrete building so you mean with
concrete building so you mean with completely unconventional things you
completely unconventional things you
completely unconventional things you know something which you’ve not really
know something which you’ve not really
know something which you’ve not really heard of and I was quite stupid because
heard of and I was quite stupid because
heard of and I was quite stupid because I had no idea what I’m doing you know it
I had no idea what I’m doing you know it
I had no idea what I’m doing you know it was it was it was something completely
was it was it was something completely
was it was it was something completely out of the blue we were just doing it
out of the blue we were just doing it
out of the blue we were just doing it you know it was just there was a choice
you know it was just there was a choice
you know it was just there was a choice of material there was a choice of color
of material there was a choice of color
of material there was a choice of color this is in the process so you see this
this is in the process so you see this
this is in the process so you see this röszke in the collar it was very very
röszke in the collar it was very very
röszke in the collar it was very very expensive this this garment on the right
expensive this this garment on the right
expensive this this garment on the right actually the finished cost was way up I
actually the finished cost was way up I
actually the finished cost was way up I was around like 3 4 5 lakhs so we knew
was around like 3 4 5 lakhs so we knew
was around like 3 4 5 lakhs so we knew nobody’s gonna buy it so you would
nobody’s gonna buy it so you would
nobody’s gonna buy it so you would really we have to really figure out how
really we have to really figure out how
really we have to really figure out how do we use it in the quantities that it
do we use it in the quantities that it
do we use it in the quantities that it appeals to people in India and makes
appeals to people in India and makes
appeals to people in India and makes sense overall to the large industry
sense overall to the large industry
sense overall to the large industry anyway so this was the project was
anyway so this was the project was
anyway so this was the project was called frame but changed it was based on
called frame but changed it was based on
called frame but changed it was based on sustainability so we’re talking about
sustainability so we’re talking about
sustainability so we’re talking about how from a tree you know we’re doing
how from a tree you know we’re doing
how from a tree you know we’re doing like these power grids and stuff so most
like these power grids and stuff so most
like these power grids and stuff so most of my work like this was also like it’s
of my work like this was also like it’s
of my work like this was also like it’s quite abstract so I never really wanted
quite abstract so I never really wanted
quite abstract so I never really wanted to think that does it really make sense
to think that does it really make sense
to think that does it really make sense to people or not I was just doing it you
to people or not I was just doing it you
to people or not I was just doing it you know I was not really interested in what
know I was not really interested in what
know I was not really interested in what who’s gonna say what I understood it I
who’s gonna say what I understood it I
who’s gonna say what I understood it I don’t care you know if I’m giving it to
don’t care you know if I’m giving it to
don’t care you know if I’m giving it to the press can they really understand
the press can they really understand
the press can they really understand does it make sense to it and we won’t
does it make sense to it and we won’t
does it make sense to it and we won’t give any literature so we will say use
give any literature so we will say use
give any literature so we will say use your smartness to get out what you want
your smartness to get out what you want
your smartness to get out what you want to
to
to so it was about frame but changed which
so it was about frame but changed which
so it was about frame but changed which means you have a constants in
means you have a constants in
means you have a constants in photography you have this thing where
photography you have this thing where
photography you have this thing where you keep it constant and you know your
you keep it constant and you know your
you keep it constant and you know your frame changes so in the documentary
frame changes so in the documentary
frame changes so in the documentary they’d use that these were some of the
they’d use that these were some of the
they’d use that these were some of the images again no model we said okay we
images again no model we said okay we
images again no model we said okay we don’t want to shoot it with model you
don’t want to shoot it with model you
don’t want to shoot it with model you know again the choice we made which was
know again the choice we made which was
know again the choice we made which was a completely opposite and this was day
a completely opposite and this was day
a completely opposite and this was day before the show we had in Delhi these
before the show we had in Delhi these
before the show we had in Delhi these are the runway images not really good
are the runway images not really good
are the runway images not really good images actually so we use very dim
images actually so we use very dim
images actually so we use very dim lighting in the show no it was very
lighting in the show no it was very
lighting in the show no it was very funny because most of the photographers
funny because most of the photographers
funny because most of the photographers need images which goes to the press post
need images which goes to the press post
need images which goes to the press post the show and you spend so much money and
the show and you spend so much money and
the show and you spend so much money and you we have two seasons you know in
you we have two seasons you know in
you we have two seasons you know in fashion you have a spring in autumn so
fashion you have a spring in autumn so
fashion you have a spring in autumn so you are only two times you go out you
you are only two times you go out you
you are only two times you go out you that’s your big outing and you show your
that’s your big outing and you show your
that’s your big outing and you show your work this made no sense to anyone they
work this made no sense to anyone they
work this made no sense to anyone they said the light was so dark you know we
said the light was so dark you know we
said the light was so dark you know we couldn’t click pictures I said that’s
couldn’t click pictures I said that’s
couldn’t click pictures I said that’s not the point see though see the
not the point see though see the
not the point see though see the sparkles you know you see the glittering
sparkles you know you see the glittering
sparkles you know you see the glittering thing they said okay you know whatever
thing they said okay you know whatever
thing they said okay you know whatever so so that’s the story of the creative
so so that’s the story of the creative
so so that’s the story of the creative side of the brain right this is a
side of the brain right this is a
side of the brain right this is a transitional slide so you know what
transitional slide so you know what
transitional slide so you know what happens and I was a young startup young
happens and I was a young startup young
happens and I was a young startup young kid doing it you know my second season I
kid doing it you know my second season I
kid doing it you know my second season I went to Paris bombed made no money came
went to Paris bombed made no money came
went to Paris bombed made no money came back and these are again some of the
back and these are again some of the
back and these are again some of the images we’ve used in this one we’ve used
images we’ve used in this one we’ve used
images we’ve used in this one we’ve used wire on the left on the right right I
wire on the left on the right right I
wire on the left on the right right I call it Jetta you the right one so I do
call it Jetta you the right one so I do
call it Jetta you the right one so I do a lot of hand draping which is on the
a lot of hand draping which is on the
a lot of hand draping which is on the body with no idea who’s going to wear it
body with no idea who’s going to wear it
body with no idea who’s going to wear it I mean can you imagine somebody wearing
I mean can you imagine somebody wearing
I mean can you imagine somebody wearing in car market in Delhi and going
in car market in Delhi and going
in car market in Delhi and going shopping you know one of those women in
shopping you know one of those women in
shopping you know one of those women in India or one of your Bollywood actresses
India or one of your Bollywood actresses
India or one of your Bollywood actresses also I mean I don’t think so so that’s
also I mean I don’t think so so that’s
also I mean I don’t think so so that’s me
me
me you know that’s me on the side with the
you know that’s me on the side with the
you know that’s me on the side with the tie and no money and you know it’s so
tie and no money and you know it’s so
tie and no money and you know it’s so easy right great thinker sorry
easy right great thinker sorry
easy right great thinker sorry god help him you know we can’t help him
god help him you know we can’t help him
god help him you know we can’t help him so the choices you make so the team size
so the choices you make so the team size
so the choices you make so the team size is increasing finally we are getting
is increasing finally we are getting
is increasing finally we are getting popular and we go to the next phase
popular and we go to the next phase
popular and we go to the next phase which is transition so now can I for a
which is transition so now can I for a
which is transition so now can I for a minute switch that thing off I think can
minute switch that thing off I think can
minute switch that thing off I think can you see the slide clearly so there is an
you see the slide clearly so there is an
you see the slide clearly so there is an image here this is a sorry image from
image here this is a sorry image from
image here this is a sorry image from one of the stores in Delhi so this was
one of the stores in Delhi so this was
one of the stores in Delhi so this was put in the mood board for the team to
put in the mood board for the team to
put in the mood board for the team to tell them what not to do you know so so
tell them what not to do you know so so
tell them what not to do you know so so obviously we wanted to make money you
obviously we wanted to make money you
obviously we wanted to make money you know you want to grow and
know you want to grow and
know you want to grow and growth upward curve is always good and
growth upward curve is always good and
growth upward curve is always good and you know you have to pay your bills and
you know you have to pay your bills and
you know you have to pay your bills and do things so these are the research
do things so these are the research
do things so these are the research images from the studio so we never used
images from the studio so we never used
images from the studio so we never used to use color and they’re everyone’s you
to use color and they’re everyone’s you
to use color and they’re everyone’s you know when you are in India you know
know when you are in India you know
know when you are in India you know India you need so much color you know
India you need so much color you know
India you need so much color you know people don’t understand anything give up
people don’t understand anything give up
people don’t understand anything give up on your skin this that we thought okay
on your skin this that we thought okay
on your skin this that we thought okay so we wanted to do this line of sardis
so we wanted to do this line of sardis
so we wanted to do this line of sardis which was okay now saris saris like
which was okay now saris saris like
which was okay now saris saris like music the most evolved garment ever you
music the most evolved garment ever you
music the most evolved garment ever you know it’s it’s like if our kimono it’s
know it’s it’s like if our kimono it’s
know it’s it’s like if our kimono it’s it’s it’s a it’s everything to us and
it’s it’s a it’s everything to us and
it’s it’s a it’s everything to us and women will kill me if I do anything
women will kill me if I do anything
women will kill me if I do anything wrong with it so we had to do Sardis and
wrong with it so we had to do Sardis and
wrong with it so we had to do Sardis and we didn’t want to do anything which was
we didn’t want to do anything which was
we didn’t want to do anything which was based on our already existing you know
based on our already existing you know
based on our already existing you know as designers so everyone ask you what’s
as designers so everyone ask you what’s
as designers so everyone ask you what’s the difference between a tailor and a
the difference between a tailor and a
the difference between a tailor and a designer you know Taylor also stitches
designer you know Taylor also stitches
designer you know Taylor also stitches you also stretch why should you pay you
you also stretch why should you pay you
you also stretch why should you pay you why should we pay you a little bit of an
why should we pay you a little bit of an
why should we pay you a little bit of an extra money I always say it’s about
extra money I always say it’s about
extra money I always say it’s about purity you know it comes from the heart
purity you know it comes from the heart
purity you know it comes from the heart and B I think as designers we have a
and B I think as designers we have a
and B I think as designers we have a platform where we have the power to
platform where we have the power to
platform where we have the power to influence you know people look up to us
influence you know people look up to us
influence you know people look up to us so we can really talk and we can give a
so we can really talk and we can give a
so we can really talk and we can give a message out so I want to do something
message out so I want to do something
message out so I want to do something which is not really based on existing
which is not really based on existing
which is not really based on existing idea but we wanted to go with tradition
idea but we wanted to go with tradition
idea but we wanted to go with tradition because in India if you do Sardis or if
because in India if you do Sardis or if
because in India if you do Sardis or if you do all these bridal clothes you know
you do all these bridal clothes you know
you do all these bridal clothes you know you have to a lot of imagery you will
you have to a lot of imagery you will
you have to a lot of imagery you will see all these lotus you will see what we
see all these lotus you will see what we
see all these lotus you will see what we call Paisley Tree of Life know what to
call Paisley Tree of Life know what to
call Paisley Tree of Life know what to do with this Rd bow is which is plain
do with this Rd bow is which is plain
do with this Rd bow is which is plain you know I mean nobody’s gonna buy it
you know I mean nobody’s gonna buy it
you know I mean nobody’s gonna buy it where’s the Tree of Life you know you’re
where’s the Tree of Life you know you’re
where’s the Tree of Life you know you’re a Marwari I’m a Marwadi part so people
a Marwari I’m a Marwadi part so people
a Marwari I’m a Marwadi part so people say oh you know the clothes nothing is
say oh you know the clothes nothing is
say oh you know the clothes nothing is visible you know in our shoddy people
visible you know in our shoddy people
visible you know in our shoddy people will say we’ve not spend money you know
will say we’ve not spend money you know
will say we’ve not spend money you know you need like lot of bling happening so
you need like lot of bling happening so
you need like lot of bling happening so we went with the idea which no and we
we went with the idea which no and we
we went with the idea which no and we looked at a lot of avatars and we said
looked at a lot of avatars and we said
looked at a lot of avatars and we said Vishnu lives underwater so we thought we
Vishnu lives underwater so we thought we
Vishnu lives underwater so we thought we will work on the underwater reflections
will work on the underwater reflections
will work on the underwater reflections of cities urban cities so that’s where
of cities urban cities so that’s where
of cities urban cities so that’s where the color scale comes from this was the
the color scale comes from this was the
the color scale comes from this was the first image this is random piece you
first image this is random piece you
first image this is random piece you know we’re had no idea what they were
know we’re had no idea what they were
know we’re had no idea what they were doing in my office they were just doing
doing in my office they were just doing
doing in my office they were just doing it started making money we started
it started making money we started
it started making money we started getting calls one after the other we
getting calls one after the other we
getting calls one after the other we want to buy it you wanna buy it I said
want to buy it you wanna buy it I said
want to buy it you wanna buy it I said okay you know no-brainer so we started
okay you know no-brainer so we started
okay you know no-brainer so we started selling so we we decided so that’s an
selling so we we decided so that’s an
selling so we we decided so that’s an actress she’s National Award winner
actress she’s National Award winner
actress she’s National Award winner actress called do such other she had to
actress called do such other she had to
actress called do such other she had to get a president award and we go to call
get a president award and we go to call
get a president award and we go to call in the morning she was new so there was
in the morning she was new so there was
in the morning she was new so there was no time and nobody knew her so they were
no time and nobody knew her so they were
no time and nobody knew her so they were like okay no designer is giving
like okay no designer is giving
like okay no designer is giving so I thought okay come you’re like me
so I thought okay come you’re like me
so I thought okay come you’re like me you know let’s help each other so she
you know let’s help each other so she
you know let’s help each other so she came we this is a terrace of the office
came we this is a terrace of the office
came we this is a terrace of the office this chair has there is nothing here
this chair has there is nothing here
this chair has there is nothing here we’ve just put the sorry so if you sit
we’ve just put the sorry so if you sit
we’ve just put the sorry so if you sit real actually fold it down so I called
real actually fold it down so I called
real actually fold it down so I called all of my friends I said let’s shoot his
all of my friends I said let’s shoot his
all of my friends I said let’s shoot his name is for noise so we did this shoot
name is for noise so we did this shoot
name is for noise so we did this shoot very very random you know a lot more
very very random you know a lot more
very very random you know a lot more color a lot more sense and a lot more
color a lot more sense and a lot more
color a lot more sense and a lot more commerce you know so things started
commerce you know so things started
commerce you know so things started moving this is 2014 and all of these you
moving this is 2014 and all of these you
moving this is 2014 and all of these you know I had to do nothing seriously for
know I had to do nothing seriously for
know I had to do nothing seriously for me it was just you make fabric you put
me it was just you make fabric you put
me it was just you make fabric you put it on put colors in I mean obviously
it on put colors in I mean obviously
it on put colors in I mean obviously you’re doing a basic work but not really
you’re doing a basic work but not really
you’re doing a basic work but not really something which is very hard like what
something which is very hard like what
something which is very hard like what would I didn’t go here nice cars you
would I didn’t go here nice cars you
would I didn’t go here nice cars you know because one year you know we had to
know because one year you know we had to
know because one year you know we had to use tubular structures to weave so
use tubular structures to weave so
use tubular structures to weave so roschin the fabric how will it go
roschin the fabric how will it go
roschin the fabric how will it go through spend so much money here nothing
through spend so much money here nothing
through spend so much money here nothing and all these women are going crazy you
and all these women are going crazy you
and all these women are going crazy you know oh we want this we want that we’re
know oh we want this we want that we’re
know oh we want this we want that we’re still selling this that’s the best part
still selling this that’s the best part
still selling this that’s the best part till today from runway to real you know
till today from runway to real you know
till today from runway to real you know so what’s on that runways somebody’s
so what’s on that runways somebody’s
so what’s on that runways somebody’s wearing in in real life and a lot of
wearing in in real life and a lot of
wearing in in real life and a lot of references in the work always comes from
references in the work always comes from
references in the work always comes from real life so this is based on the cone
real life so this is based on the cone
real life so this is based on the cone tribe in Orissa so we did this whole
tribe in Orissa so we did this whole
tribe in Orissa so we did this whole line which was based on with anta’s
line which was based on with anta’s
line which was based on with anta’s mining which was not so it’s always been
mining which was not so it’s always been
mining which was not so it’s always been very very political you know which you
very very political you know which you
very very political you know which you cannot really talk in the mainstream
cannot really talk in the mainstream
cannot really talk in the mainstream I’ve been told here also so you have to
I’ve been told here also so you have to
I’ve been told here also so you have to be very careful about what you talk we
be very careful about what you talk we
be very careful about what you talk we started going out doing a lot of
started going out doing a lot of
started going out doing a lot of exhibitions pop-ups like this putting
exhibitions pop-ups like this putting
exhibitions pop-ups like this putting your work you know I’m personally not
your work you know I’m personally not
your work you know I’m personally not there and we started rolling we started
there and we started rolling we started
there and we started rolling we started making money so a lot of open days in
making money so a lot of open days in
making money so a lot of open days in the studio so so one thing I think with
the studio so so one thing I think with
the studio so so one thing I think with the hand loans you know in the limited
the hand loans you know in the limited
the hand loans you know in the limited time I have I would like to talk about
time I have I would like to talk about
time I have I would like to talk about is it’s always about the choices you
is it’s always about the choices you
is it’s always about the choices you know so when I started handlooms working
know so when I started handlooms working
know so when I started handlooms working with handlooms hand loans would mean
with handlooms hand loans would mean
with handlooms hand loans would mean textiles in India would mean home
textiles in India would mean home
textiles in India would mean home furnishings you know it was not about
furnishings you know it was not about
furnishings you know it was not about application and I think I really never
application and I think I really never
application and I think I really never realized you know I come from a really
realized you know I come from a really
realized you know I come from a really small city and till date I don’t realize
small city and till date I don’t realize
small city and till date I don’t realize what I do to be honest a lot of people
what I do to be honest a lot of people
what I do to be honest a lot of people because you know when you’re doing when
because you know when you’re doing when
because you know when you’re doing when you’re in Graz in your work you don’t
you’re in Graz in your work you don’t
you’re in Graz in your work you don’t really know who you are what you’re
really know who you are what you’re
really know who you are what you’re doing people out so when I got a call
doing people out so when I got a call
doing people out so when I got a call from a nurse quite surprised you know
from a nurse quite surprised you know
from a nurse quite surprised you know where I am is calling me it’s it’s quite
where I am is calling me it’s it’s quite
where I am is calling me it’s it’s quite funny but I think I think what I’m
funny but I think I think what I’m
funny but I think I think what I’m trying to say is I’m always listen to my
trying to say is I’m always listen to my
trying to say is I’m always listen to my heart
heart
heart and you know I I juggle three balls one
and you know I I juggle three balls one
and you know I I juggle three balls one is being a designer one is being a brand
is being a designer one is being a brand
is being a designer one is being a brand and one is being an entrepreneur so what
and one is being an entrepreneur so what
and one is being an entrepreneur so what happens is you have to really really
happens is you have to really really
happens is you have to really really there are times when you really have to
there are times when you really have to
there are times when you really have to make right decisions also not for you
make right decisions also not for you
make right decisions also not for you when you’re working as a businessman
when you’re working as a businessman
when you’re working as a businessman there is a longer lot a bigger lot out
there is a longer lot a bigger lot out
there is a longer lot a bigger lot out there and we go we travel out you know
there and we go we travel out you know
there and we go we travel out you know you represent your country you do so
you represent your country you do so
you represent your country you do so many things and sometimes you really
many things and sometimes you really
many things and sometimes you really have to put your foot down and you have
have to put your foot down and you have
have to put your foot down and you have to say okay you know this is what I
to say okay you know this is what I
to say okay you know this is what I think is right this is what I’m gonna do
think is right this is what I’m gonna do
think is right this is what I’m gonna do I don’t really care you guys get it or
I don’t really care you guys get it or
I don’t really care you guys get it or not
not
not I believe in it and I think if I’m doing
I believe in it and I think if I’m doing
I believe in it and I think if I’m doing something right someday it will make a
something right someday it will make a
something right someday it will make a mark and you know you will be accepted
mark and you know you will be accepted
mark and you know you will be accepted so most of my peers have been doing
so most of my peers have been doing
so most of my peers have been doing Bollywood you know you always get these
Bollywood you know you always get these
Bollywood you know you always get these film stars to walk for you in the end
film stars to walk for you in the end
film stars to walk for you in the end and you know you do you do all sorts of
and you know you do you do all sorts of
and you know you do you do all sorts of blended materials so we only work with
blended materials so we only work with
blended materials so we only work with let’s say pure materials only work with
let’s say pure materials only work with
let’s say pure materials only work with handloom and it’s all about the craft of
handloom and it’s all about the craft of
handloom and it’s all about the craft of the country because Indian story is
the country because Indian story is
the country because Indian story is about craft you have so many viwers you
about craft you have so many viwers you
about craft you have so many viwers you have textile is the second biggest
have textile is the second biggest
have textile is the second biggest industry in our country after
industry in our country after
industry in our country after agriculture you know we have a lot of
agriculture you know we have a lot of
agriculture you know we have a lot of narrative going on on making India save
narrative going on on making India save
narrative going on on making India save the weavers and all those things but I
the weavers and all those things but I
the weavers and all those things but I think the real thing is to really go
think the real thing is to really go
think the real thing is to really go into the grassroot level and really walk
into the grassroot level and really walk
into the grassroot level and really walk with them so we actually got a load to
with them so we actually got a load to
with them so we actually got a load to the studio that’s another big choice
the studio that’s another big choice
the studio that’s another big choice tough decision we made I thought why
tough decision we made I thought why
tough decision we made I thought why would somebody in the city you would
would somebody in the city you would
would somebody in the city you would actually go to a village just to I mean
actually go to a village just to I mean
actually go to a village just to I mean I heard so many things on the television
I heard so many things on the television
I heard so many things on the television all the time I don’t have time to do
all the time I don’t have time to do
all the time I don’t have time to do that you know so we got it to the city
that you know so we got it to the city
that you know so we got it to the city we got a master we were here and now
we got a master we were here and now
we got a master we were here and now we’ll do open day so people to come and
we’ll do open day so people to come and
we’ll do open day so people to come and see because unless and until you see how
see because unless and until you see how
see because unless and until you see how complicated it is you will never
complicated it is you will never
complicated it is you will never appreciate you have to make a product
appreciate you have to make a product
appreciate you have to make a product aspirational you have to really really
aspirational you have to really really
aspirational you have to really really educate people and you have to really
educate people and you have to really
educate people and you have to really work on the awareness so that’s one
work on the awareness so that’s one
work on the awareness so that’s one different thing which we did and I think
different thing which we did and I think
different thing which we did and I think it made a lot of difference because I’m
it made a lot of difference because I’m
it made a lot of difference because I’m a fabric like what I’m wearing it has
a fabric like what I’m wearing it has
a fabric like what I’m wearing it has 3,000 more than 3000 threads going
3,000 more than 3000 threads going
3,000 more than 3000 threads going vertically and I’ve worked as a weaver I
vertically and I’ve worked as a weaver I
vertically and I’ve worked as a weaver I knew weaving is the most is the oldest
knew weaving is the most is the oldest
knew weaving is the most is the oldest profession you know roti kappa da makan
profession you know roti kappa da makan
profession you know roti kappa da makan so you go back to capita which is
so you go back to capita which is
so you go back to capita which is weaving most laborious very very pure
weaving most laborious very very pure
weaving most laborious very very pure you have to be really disciplined and
you have to be really disciplined and
you have to be really disciplined and it’s almost like you’re meditating when
it’s almost like you’re meditating when
it’s almost like you’re meditating when you’re weaving it’s like painting
you’re weaving it’s like painting
you’re weaving it’s like painting imagine one thread after the other and
imagine one thread after the other and
imagine one thread after the other and you building a fabric you know big
you building a fabric you know big
you building a fabric you know big buildings intimidate me I go there was a
buildings intimidate me I go there was a
buildings intimidate me I go there was a dam I think in the night when we were
dam I think in the night when we were
dam I think in the night when we were driving and I looked at it
driving and I looked at it
driving and I looked at it structures which are big I feel as
structures which are big I feel as
structures which are big I feel as very very very small but I think it’s
very very very small but I think it’s
very very very small but I think it’s about the big idea it’s about what do
about the big idea it’s about what do
about the big idea it’s about what do you really believe in there was no
you really believe in there was no
you really believe in there was no narrative before let’s say I started my
narrative before let’s say I started my
narrative before let’s say I started my practice there was no reference in terms
practice there was no reference in terms
practice there was no reference in terms of Indian designers working on handlooms
of Indian designers working on handlooms
of Indian designers working on handlooms there was nothing really you know the
there was nothing really you know the
there was nothing really you know the whole idea was this I come from a family
whole idea was this I come from a family
whole idea was this I come from a family of textiles which is very funny I’m
of textiles which is very funny I’m
of textiles which is very funny I’m nothing to do with them this still don’t
nothing to do with them this still don’t
nothing to do with them this still don’t get what I do and they make it ours you
get what I do and they make it ours you
get what I do and they make it ours you know so they have nothing to do with
know so they have nothing to do with
know so they have nothing to do with design but how I value addition you can
design but how I value addition you can
design but how I value addition you can really really take something which is
really really take something which is
really really take something which is here and you can elevate it and just I
here and you can elevate it and just I
here and you can elevate it and just I think stick to your ground so what we
think stick to your ground so what we
think stick to your ground so what we did was we actually started mixing the
did was we actually started mixing the
did was we actually started mixing the idea so now styling is something where
idea so now styling is something where
idea so now styling is something where you can make something which is very
you can make something which is very
you can make something which is very commercial but present in a way which
commercial but present in a way which
commercial but present in a way which sounds very edgy or which looks very
sounds very edgy or which looks very
sounds very edgy or which looks very very interesting so we have stainless
very interesting so we have stainless
very interesting so we have stainless steel here we have ceramic jewelry there
steel here we have ceramic jewelry there
steel here we have ceramic jewelry there you can’t see the hair there we have
you can’t see the hair there we have
you can’t see the hair there we have actually colored the hair so we’ve not
actually colored the hair so we’ve not
actually colored the hair so we’ve not so we shot with a young girl but I
so we shot with a young girl but I
so we shot with a young girl but I wanted her to look like old you know
wanted her to look like old you know
wanted her to look like old you know free because my idea is nothing is
free because my idea is nothing is
free because my idea is nothing is perfect we are all imperfect people you
perfect we are all imperfect people you
perfect we are all imperfect people you know it’s it has to be real you know
know it’s it has to be real you know
know it’s it has to be real you know anything which is real people will
anything which is real people will
anything which is real people will connect to it
connect to it
connect to it this is Asadi we’ve just short it’s a
this is Asadi we’ve just short it’s a
this is Asadi we’ve just short it’s a campaign we’ve just done it’s the
campaign we’ve just done it’s the
campaign we’ve just done it’s the metallic sari with stainless steel now
metallic sari with stainless steel now
metallic sari with stainless steel now the idea again was why would you portray
the idea again was why would you portray
the idea again was why would you portray a woman drape like this in a sari you
a woman drape like this in a sari you
a woman drape like this in a sari you know so you’re really touching two
know so you’re really touching two
know so you’re really touching two different ideas all together where
different ideas all together where
different ideas all together where something has old pyres in traditional
something has old pyres in traditional
something has old pyres in traditional sari and something as avant-garde in
sari and something as avant-garde in
sari and something as avant-garde in this which again like so most of the
this which again like so most of the
this which again like so most of the store promotions we can’t use this image
store promotions we can’t use this image
store promotions we can’t use this image because it doesn’t really make sense to
because it doesn’t really make sense to
because it doesn’t really make sense to them but we’re still going ahead with it
them but we’re still going ahead with it
them but we’re still going ahead with it it’s as instant as three months old and
it’s as instant as three months old and
it’s as instant as three months old and the same sari is on a press idea now
the same sari is on a press idea now
the same sari is on a press idea now what they’ve done is here this is the
what they’ve done is here this is the
what they’ve done is here this is the thing from Bihar I don’t know exactly I
thing from Bihar I don’t know exactly I
thing from Bihar I don’t know exactly I mean I think when you enter you put that
mean I think when you enter you put that
mean I think when you enter you put that rice thing and it goes off this went
rice thing and it goes off this went
rice thing and it goes off this went viral and you know we got so much orders
viral and you know we got so much orders
viral and you know we got so much orders on this but at the same when somebody
on this but at the same when somebody
on this but at the same when somebody saw that image got interested and
saw that image got interested and
saw that image got interested and actually did this and it really worked
actually did this and it really worked
actually did this and it really worked and you know I could because individuals
and you know I could because individuals
and you know I could because individuals we all see things differently you know
we all see things differently you know
we all see things differently you know it’s about I think you guys are very
it’s about I think you guys are very
it’s about I think you guys are very very special you’ve come all the way to
very special you’ve come all the way to
very special you’ve come all the way to sit down here to listen to us you know
sit down here to listen to us you know
sit down here to listen to us you know it’s all about the effort it’s all about
it’s all about the effort it’s all about
it’s all about the effort it’s all about the idea I don’t know what you’re gonna
the idea I don’t know what you’re gonna
the idea I don’t know what you’re gonna take home but I think it’s always about
take home but I think it’s always about
take home but I think it’s always about the bigger idea this is another slide
the bigger idea this is another slide
the bigger idea this is another slide this is just last week in Indonesia
this is just last week in Indonesia
this is just last week in Indonesia now we took the handles to Indonesia and
now we took the handles to Indonesia and
now we took the handles to Indonesia and also we’re not taking the idea of what
also we’re not taking the idea of what
also we’re not taking the idea of what Indian fashion is supposed to be
Indian fashion is supposed to be
Indian fashion is supposed to be everything it’s a lot of colour and it’s
everything it’s a lot of colour and it’s
everything it’s a lot of colour and it’s a lot of you know bling and all that but
a lot of you know bling and all that but
a lot of you know bling and all that but it’s very kind of tone down understated
it’s very kind of tone down understated
it’s very kind of tone down understated at the same time very very global which
at the same time very very global which
at the same time very very global which is global local you know that’s what I
is global local you know that’s what I
is global local you know that’s what I think I believe in and the last slide
think I believe in and the last slide
think I believe in and the last slide which I don’t really want to show but I
which I don’t really want to show but I
which I don’t really want to show but I think this is a very very important
think this is a very very important
think this is a very very important slide because this is this is a turning
slide because this is this is a turning
slide because this is this is a turning point where what I’m trying to say is it
point where what I’m trying to say is it
point where what I’m trying to say is it was all about the idea that a mainstream
was all about the idea that a mainstream
was all about the idea that a mainstream political magazine came on and covered
political magazine came on and covered
political magazine came on and covered and put a designer on the cover which is
and put a designer on the cover which is
and put a designer on the cover which is ring halos which is still not mainstream
ring halos which is still not mainstream
ring halos which is still not mainstream and still not commercial my time is over
and still not commercial my time is over
and still not commercial my time is over [Applause]
”
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