hey everybody how are ya little spoiler alert probably not gonna hear the word
alert probably not gonna hear the word
alert probably not gonna hear the word conservation coming out of my mouth but
conservation coming out of my mouth but
conservation coming out of my mouth but can hear some other stuff I’m going to
can hear some other stuff I’m going to
can hear some other stuff I’m going to talk about is sustainability and a new
talk about is sustainability and a new
talk about is sustainability and a new grand strategy for America in the 21st
grand strategy for America in the 21st
grand strategy for America in the 21st century but first before we get into
century but first before we get into
century but first before we get into guts of that that’s gotta throw this
guts of that that’s gotta throw this
guts of that that’s gotta throw this quote up here it’s might fit my favorite
quote up here it’s might fit my favorite
quote up here it’s might fit my favorite quotes of all time you know Thomas Paine
quotes of all time you know Thomas Paine
quotes of all time you know Thomas Paine like in 1776 wrote a little pamphlet
like in 1776 wrote a little pamphlet
like in 1776 wrote a little pamphlet called common sense you know don’t you
called common sense you know don’t you
called common sense you know don’t you wish someone a GAC out a new one at part
wish someone a GAC out a new one at part
wish someone a GAC out a new one at part two today huh but common sense very
two today huh but common sense very
two today huh but common sense very first page says the cause of America
first page says the cause of America
first page says the cause of America isn’t a great measure of the cause of
isn’t a great measure of the cause of
isn’t a great measure of the cause of all mankind well that’s cool huh well
all mankind well that’s cool huh well
all mankind well that’s cool huh well you know when 1776 when Thomas wrote up
you know when 1776 when Thomas wrote up
you know when 1776 when Thomas wrote up cranked out that pamphlet he was talking
cranked out that pamphlet he was talking
cranked out that pamphlet he was talking about self-determination I mean that
about self-determination I mean that
about self-determination I mean that nutty idea that maybe people ought to
nutty idea that maybe people ought to
nutty idea that maybe people ought to have not only a say in the government
have not only a say in the government
have not only a say in the government they have but maybe they even
they have but maybe they even
they have but maybe they even participate in it you know pretty kooky
participate in it you know pretty kooky
participate in it you know pretty kooky stuff
stuff
stuff what a cool cause to wrap your arms
what a cool cause to wrap your arms
what a cool cause to wrap your arms around to wrap a country around well I’m
around to wrap a country around well I’m
around to wrap a country around well I’m here to tell a skew to a good question
here to tell a skew to a good question
here to tell a skew to a good question today in the 21st century what is our
today in the 21st century what is our
today in the 21st century what is our cause today here in America because I’m
cause today here in America because I’m
cause today here in America because I’m here to tell you after about thirty
here to tell you after about thirty
here to tell you after about thirty years just under thirty years of being
years just under thirty years of being
years just under thirty years of being in uniform
in uniform
in uniform I’ve yet to figure it out alright and
I’ve yet to figure it out alright and
I’ve yet to figure it out alright and I’m never gonna apologize for America
I’m never gonna apologize for America
I’m never gonna apologize for America but I’m not gonna make any freakin
but I’m not gonna make any freakin
but I’m not gonna make any freakin excuses either right now what are we for
excuses either right now what are we for
excuses either right now what are we for I can sure as hell tell you what we’re
I can sure as hell tell you what we’re
I can sure as hell tell you what we’re against but what the hell are we for all
against but what the hell are we for all
against but what the hell are we for all right and the only way we can actually
right and the only way we can actually
right and the only way we can actually come to grips with this idea of what a
come to grips with this idea of what a
come to grips with this idea of what a nation is for is we got to come to grips
nation is for is we got to come to grips
nation is for is we got to come to grips with this idea of grand strategy it’s
with this idea of grand strategy it’s
with this idea of grand strategy it’s the only organizing logic the only
the only organizing logic the only
the only organizing logic the only discipline that allows us to take on
discipline that allows us to take on
discipline that allows us to take on what the cause of this nation ought to
what the cause of this nation ought to
what the cause of this nation ought to be and I think that was the sense of
be and I think that was the sense of
be and I think that was the sense of Admiral Mike Mullen in 2009 when he was
Admiral Mike Mullen in 2009 when he was
Admiral Mike Mullen in 2009 when he was chairman of the Joint Chiefs of Staff
chairman of the Joint Chiefs of Staff
chairman of the Joint Chiefs of Staff when he asked me when I was a Marine
when he asked me when I was a Marine
when he asked me when I was a Marine colonel and a Navy captain named Wayne
colonel and a Navy captain named Wayne
colonel and a Navy captain named Wayne Porter to consider this idea of grant
Porter to consider this idea of grant
Porter to consider this idea of grant strategy what it’d be the direction that
strategy what it’d be the direction that
strategy what it’d be the direction that our nation could take so we could pursue
our nation could take so we could pursue
our nation could take so we could pursue or enduring interests of prosperity and
or enduring interests of prosperity and
or enduring interests of prosperity and security in this new 21st century world
security in this new 21st century world
security in this new 21st century world all right
all right
all right and I don’t know whatever my mother
and I don’t know whatever my mother
and I don’t know whatever my mother wanted us to do but what ed Wayne and I
wanted us to do but what ed Wayne and I
wanted us to do but what ed Wayne and I ended up getting out was this document
ended up getting out was this document
ended up getting out was this document called the National strategic narrative
called the National strategic narrative
called the National strategic narrative and what does that mean I don’t know it
and what does that mean I don’t know it
and what does that mean I don’t know it doesn’t matter but what we wrote was as
doesn’t matter but what we wrote was as
doesn’t matter but what we wrote was as in this paper was we hope we really want
in this paper was we hope we really want
in this paper was we hope we really want to pursue
to pursue
to pursue our enduring interest of prosperity and
our enduring interest of prosperity and
our enduring interest of prosperity and security in this new complex dynamic
security in this new complex dynamic
security in this new complex dynamic open systems type of world that we face
open systems type of world that we face
open systems type of world that we face we’ve got to get past this manic crazy
we’ve got to get past this manic crazy
we’ve got to get past this manic crazy focus on threat and risk and maybe just
focus on threat and risk and maybe just
focus on threat and risk and maybe just maybe we had to start looking at
maybe we had to start looking at
maybe we had to start looking at opportunity in the world after all we
opportunity in the world after all we
opportunity in the world after all we are the land of opportunity we’re not
are the land of opportunity we’re not
are the land of opportunity we’re not the land of threat and risk right and
the land of threat and risk right and
the land of threat and risk right and maybe just maybe we could take a
maybe just maybe we could take a
maybe just maybe we could take a different approach to the world and what
different approach to the world and what
different approach to the world and what as we’ve looked at how the world
as we’ve looked at how the world
as we’ve looked at how the world dynamics our wealth all the
dynamics our wealth all the
dynamics our wealth all the interdependencies all the connections
interdependencies all the connections
interdependencies all the connections the open system nature of it one central
the open system nature of it one central
the open system nature of it one central concept kept coming back to us now mind
concept kept coming back to us now mind
concept kept coming back to us now mind working for the Admiral Mullen chairman
working for the Admiral Mullen chairman
working for the Admiral Mullen chairman the Joint Chiefs of Staff in the
the Joint Chiefs of Staff in the
the Joint Chiefs of Staff in the Pentagon and about ready to say a word
Pentagon and about ready to say a word
Pentagon and about ready to say a word if there’s any Marines out there please
if there’s any Marines out there please
if there’s any Marines out there please forgive me all right but we said that in
forgive me all right but we said that in
forgive me all right but we said that in one concepts got to be sustainability
one concepts got to be sustainability
one concepts got to be sustainability that organizing logic within a strategic
that organizing logic within a strategic
that organizing logic within a strategic ecology as we as we call it how this
ecology as we as we call it how this
ecology as we as we call it how this nation could pursue our enduring
nation could pursue our enduring
nation could pursue our enduring interest of prosperity security that’s
interest of prosperity security that’s
interest of prosperity security that’s not just because it’s a greeny thing it
not just because it’s a greeny thing it
not just because it’s a greeny thing it pisses me off whenever one says the
pisses me off whenever one says the
pisses me off whenever one says the sustainability’s green it isn’t
sustainability’s green it isn’t
sustainability’s green it isn’t it’s an organizing logic for a system we
it’s an organizing logic for a system we
it’s an organizing logic for a system we as a nation are a system and we looked
as a nation are a system and we looked
as a nation are a system and we looked at the scientific definition of
at the scientific definition of
at the scientific definition of sustainability at least the one that we
sustainability at least the one that we
sustainability at least the one that we use was an organism’s ability to remain
use was an organism’s ability to remain
use was an organism’s ability to remain diverse and productive over time it maps
diverse and productive over time it maps
diverse and productive over time it maps directly to our enduring interest of
directly to our enduring interest of
directly to our enduring interest of prosperity and security diversity let’s
prosperity and security diversity let’s
prosperity and security diversity let’s look at it diversity means depth
look at it diversity means depth
look at it diversity means depth it means redundancy it means resilience
it means redundancy it means resilience
it means redundancy it means resilience it’s our national capacity to take a gut
it’s our national capacity to take a gut
it’s our national capacity to take a gut punch and come back swinging
punch and come back swinging
punch and come back swinging that’s where we’ve got to go and if you
that’s where we’ve got to go and if you
that’s where we’ve got to go and if you think that security is just about the
think that security is just about the
think that security is just about the fence I’m here to tell you there’s a
fence I’m here to tell you there’s a
fence I’m here to tell you there’s a card-carrying lifetime marine you know
card-carrying lifetime marine you know
card-carrying lifetime marine you know it’s not just about the fence it’s not
it’s not just about the fence it’s not
it’s not just about the fence it’s not about keeping the bad crap from our
about keeping the bad crap from our
about keeping the bad crap from our shores outward away from us because get
shores outward away from us because get
shores outward away from us because get over in America I don’t care if it’s a
over in America I don’t care if it’s a
over in America I don’t care if it’s a hurricane and I don’t care if it’s Isis
hurricane and I don’t care if it’s Isis
hurricane and I don’t care if it’s Isis something’s gonna happen you’re gonna
something’s gonna happen you’re gonna
something’s gonna happen you’re gonna skin your little knee you just gonna
skin your little knee you just gonna
skin your little knee you just gonna have to stand up brush it off you know
have to stand up brush it off you know
have to stand up brush it off you know and suck it up all right there’s not
and suck it up all right there’s not
and suck it up all right there’s not enough bubble wrap in all the world to
enough bubble wrap in all the world to
enough bubble wrap in all the world to wrap around every American’s head to
wrap around every American’s head to
wrap around every American’s head to keep you safe so deal with it all right
keep you safe so deal with it all right
keep you safe so deal with it all right thank you
thank you
thank you but security in a 21st century has more
but security in a 21st century has more
but security in a 21st century has more to do with how do we integrate our
to do with how do we integrate our
to do with how do we integrate our systems of food water energy built
systems of food water energy built
systems of food water energy built environment transportation education
environment transportation education
environment transportation education industry so that we’re actually
industry so that we’re actually
industry so that we’re actually addressing the human condition and not
addressing the human condition and not
addressing the human condition and not so worried about keeping the bad stuff
so worried about keeping the bad stuff
so worried about keeping the bad stuff away alright but there’s also that thing
away alright but there’s also that thing
away alright but there’s also that thing in that definition about being
in that definition about being
in that definition about being productive that’s what we’re talking
productive that’s what we’re talking
productive that’s what we’re talking about prosperity but we’re really
about prosperity but we’re really
about prosperity but we’re really talking about growth and we got to come
talking about growth and we got to come
talking about growth and we got to come to grips in this nation that the
to grips in this nation that the
to grips in this nation that the quantitative measures of growth are
quantitative measures of growth are
quantitative measures of growth are working for us anymore if you just
working for us anymore if you just
working for us anymore if you just consider our physical condition one
consider our physical condition one
consider our physical condition one third of our nation is clinically obese
third of our nation is clinically obese
third of our nation is clinically obese our fiscal condition the amount of debt
our fiscal condition the amount of debt
our fiscal condition the amount of debt we have our political condition are you
we have our political condition are you
we have our political condition are you me our social condition these
me our social condition these
me our social condition these are the issues of our time and maybe
are the issues of our time and maybe
are the issues of our time and maybe just maybe we could take a more
just maybe we could take a more
just maybe we could take a more qualitative approach to how we
qualitative approach to how we
qualitative approach to how we constitute or how do we look at how we
constitute or how do we look at how we
constitute or how do we look at how we are productive maybe just maybe we could
are productive maybe just maybe we could
are productive maybe just maybe we could take a little lesson from a small
take a little lesson from a small
take a little lesson from a small country called Bhutan where they talk
country called Bhutan where they talk
country called Bhutan where they talk about gross national happiness right
about gross national happiness right
about gross national happiness right yeah a marine said happiness to hope I’m
yeah a marine said happiness to hope I’m
yeah a marine said happiness to hope I’m not been in your brain too much but just
not been in your brain too much but just
not been in your brain too much but just because but beyond just our enduring
because but beyond just our enduring
because but beyond just our enduring interests a prosperity security
interests a prosperity security
interests a prosperity security sustainability also maps to a
sustainability also maps to a
sustainability also maps to a quintessentially unique American Way of
quintessentially unique American Way of
quintessentially unique American Way of doing grant strategy but we do grant
doing grant strategy but we do grant
doing grant strategy but we do grant strategy we stand on our economy we let
strategy we stand on our economy we let
strategy we stand on our economy we let the economy do the heavy lifting and
the economy do the heavy lifting and
the economy do the heavy lifting and then we align our governing institutions
then we align our governing institutions
then we align our governing institutions and our foreign policy to take on
and our foreign policy to take on
and our foreign policy to take on whatever the big challenge of the age is
whatever the big challenge of the age is
whatever the big challenge of the age is and we did in World War two we were the
and we did in World War two we were the
and we did in World War two we were the arsenal of democracy where we
arsenal of democracy where we
arsenal of democracy where we fundamentally set up an industrial
fundamentally set up an industrial
fundamentally set up an industrial system so we could arm and equip our
system so we could arm and equip our
system so we could arm and equip our allies to take on this big huge thing of
allies to take on this big huge thing of
allies to take on this big huge thing of fascism right
fascism right
fascism right we were the arsenal of democracy it’s a
we were the arsenal of democracy it’s a
we were the arsenal of democracy it’s a beautiful thing and it worked by the end
beautiful thing and it worked by the end
beautiful thing and it worked by the end of the war seventy percent of all the
of the war seventy percent of all the
of the war seventy percent of all the Allied war materials coming out of an
Allied war materials coming out of an
Allied war materials coming out of an American factory what a what a surprise
American factory what a what a surprise
American factory what a what a surprise and in the Cold War Eisenhower’s
and in the Cold War Eisenhower’s
and in the Cold War Eisenhower’s brilliance was that he focused on the
brilliance was that he focused on the
brilliance was that he focused on the economy yeah we contained the Soviets
economy yeah we contained the Soviets
economy yeah we contained the Soviets with our military but it was a contest
with our military but it was a contest
with our military but it was a contest of political and economic systems where
of political and economic systems where
of political and economic systems where we had faith in democracy but we also
we had faith in democracy but we also
we had faith in democracy but we also did the hard work of building the
did the hard work of building the
did the hard work of building the industrial capacity the economy to take
industrial capacity the economy to take
industrial capacity the economy to take on the Soviet Union
on the Soviet Union
on the Soviet Union and outlast them and it worked but today
and outlast them and it worked but today
and outlast them and it worked but today we still have that opportunity but we
we still have that opportunity but we
we still have that opportunity but we got to come to grips with what is the
got to come to grips with what is the
got to come to grips with what is the challenge that we face and I’m here to
challenge that we face and I’m here to
challenge that we face and I’m here to tell you it’s not frickin China it’s not
tell you it’s not frickin China it’s not
tell you it’s not frickin China it’s not Iran it’s not North Korea it’s not ice
Iran it’s not North Korea it’s not ice
Iran it’s not North Korea it’s not ice it’s right here it’s all around us the
it’s right here it’s all around us the
it’s right here it’s all around us the challenge of our age is this high mass
challenge of our age is this high mass
challenge of our age is this high mass slow-moving thing of global
slow-moving thing of global
slow-moving thing of global unsustainability the global system is
unsustainability the global system is
unsustainability the global system is broken it’s unsustainable and the
broken it’s unsustainable and the
broken it’s unsustainable and the problem with this problem is that it’s a
problem with this problem is that it’s a
problem with this problem is that it’s a wicked problem it’s that you can’t just
wicked problem it’s that you can’t just
wicked problem it’s that you can’t just go and reduce it down to components and
go and reduce it down to components and
go and reduce it down to components and just take care of them one at a time you
just take care of them one at a time you
just take care of them one at a time you got to take it on all at once and the
got to take it on all at once and the
got to take it on all at once and the way we look at it is there’s four big
way we look at it is there’s four big
way we look at it is there’s four big muscle moves within that wicked problem
muscle moves within that wicked problem
muscle moves within that wicked problem the first one is economic inclusion all
the first one is economic inclusion all
the first one is economic inclusion all right now everyone gets scared I think
right now everyone gets scared I think
right now everyone gets scared I think Al brought up that we’re gonna have nine
Al brought up that we’re gonna have nine
Al brought up that we’re gonna have nine and a half billion people stumble around
and a half billion people stumble around
and a half billion people stumble around the planet by the middle of the century
the planet by the middle of the century
the planet by the middle of the century right well the one the number that gives
right well the one the number that gives
right well the one the number that gives me a sweaty lip in the middle of the
me a sweaty lip in the middle of the
me a sweaty lip in the middle of the night is the three billion people we’ve
night is the three billion people we’ve
night is the three billion people we’ve got to fold into the global middle class
got to fold into the global middle class
got to fold into the global middle class and when they arrive their resource
and when they arrive their resource
and when they arrive their resource consumption goes up 300 percent which
consumption goes up 300 percent which
consumption goes up 300 percent which leads us to part number two of this big
leads us to part number two of this big
leads us to part number two of this big problem is ecosystem depletion I mean we
problem is ecosystem depletion I mean we
problem is ecosystem depletion I mean we are kicking Mother Nature around like
are kicking Mother Nature around like
are kicking Mother Nature around like we’ve never done before right now it
we’ve never done before right now it
we’ve never done before right now it takes one-and-a-half plan that’s worth
takes one-and-a-half plan that’s worth
takes one-and-a-half plan that’s worth of resources just to support the human
of resources just to support the human
of resources just to support the human condition one I have planets when those
condition one I have planets when those
condition one I have planets when those 3 billion people come in the middle
3 billion people come in the middle
3 billion people come in the middle class that’s going to take
class that’s going to take
class that’s going to take four-and-a-half planets look outside the
four-and-a-half planets look outside the
four-and-a-half planets look outside the window there’s one only one of these
window there’s one only one of these
window there’s one only one of these pills spinning around out in the
pills spinning around out in the
pills spinning around out in the universe all right got to come to grips
universe all right got to come to grips
universe all right got to come to grips with it and oh by the way if you think
with it and oh by the way if you think
with it and oh by the way if you think that the old economy the one they happen
that the old economy the one they happen
that the old economy the one they happen when we had before 2008 if we just get
when we had before 2008 if we just get
when we had before 2008 if we just get back to there we’ll get out of this
back to there we’ll get out of this
back to there we’ll get out of this Great Recession well that’s –
Great Recession well that’s –
Great Recession well that’s – all right because we’re not in a Great
all right because we’re not in a Great
all right because we’re not in a Great Recession we are in a contained
Recession we are in a contained
Recession we are in a contained depression with extraordinary
depression with extraordinary
depression with extraordinary intervention on the part of central
intervention on the part of central
intervention on the part of central bank’s just to keep an old moribund
bank’s just to keep an old moribund
bank’s just to keep an old moribund calcified economic system alive right
calcified economic system alive right
calcified economic system alive right and we had didn’t come to grips with the
and we had didn’t come to grips with the
and we had didn’t come to grips with the fact that 2008 was as big of a
fact that 2008 was as big of a
fact that 2008 was as big of a catastrophic catastrophic economic event
catastrophic catastrophic economic event
catastrophic catastrophic economic event as what happened in 1929 at least we had
as what happened in 1929 at least we had
as what happened in 1929 at least we had the wisdom in 1929 to redesign to put in
the wisdom in 1929 to redesign to put in
the wisdom in 1929 to redesign to put in mechanisms to deal with the world as it
mechanisms to deal with the world as it
mechanisms to deal with the world as it was not how we wished it would be and we
was not how we wished it would be and we
was not how we wished it would be and we haven’t done that hard work because
haven’t done that hard work because
haven’t done that hard work because we’re even if we could get those things
we’re even if we could get those things
we’re even if we could get those things the old economy going the bottom line is
the old economy going the bottom line is
the old economy going the bottom line is that it’s crumbling from the inside
that it’s crumbling from the inside
that it’s crumbling from the inside which is the fourth component is that
which is the fourth component is that
which is the fourth component is that we’re in a resilience deficit now our
we’re in a resilience deficit now our
we’re in a resilience deficit now our systems may be hyper efficient and then
systems may be hyper efficient and then
systems may be hyper efficient and then he may be really oh goody gumdrops I’m
he may be really oh goody gumdrops I’m
he may be really oh goody gumdrops I’m so glad all right the problem is that
so glad all right the problem is that
so glad all right the problem is that when that changes of the world start
when that changes of the world start
when that changes of the world start coming particularly the ones that Mother
coming particularly the ones that Mother
coming particularly the ones that Mother Nature is going to throw at us in the
Nature is going to throw at us in the
Nature is going to throw at us in the form of climate change those systems are
form of climate change those systems are
form of climate change those systems are brittle they can’t deal with them and
brittle they can’t deal with them and
brittle they can’t deal with them and they are going to crumble we’ve got to
they are going to crumble we’ve got to
they are going to crumble we’ve got to come to grips with this and yet for some
come to grips with this and yet for some
come to grips with this and yet for some reason we keep doubling down on an old
reason we keep doubling down on an old
reason we keep doubling down on an old economic engine that was formed
economic engine that was formed
economic engine that was formed post-world War two that ran it’s getting
post-world War two that ran it’s getting
post-world War two that ran it’s getting ran out of gas late 70s early eighties
ran out of gas late 70s early eighties
ran out of gas late 70s early eighties but we keep doubling down and I don’t
but we keep doubling down and I don’t
but we keep doubling down and I don’t want to bust anybody’s other bubble okay
want to bust anybody’s other bubble okay
want to bust anybody’s other bubble okay I don’t know how many bubbles you have
I don’t know how many bubbles you have
I don’t know how many bubbles you have but I’m gonna bust another one all right
but I’m gonna bust another one all right
but I’m gonna bust another one all right if you’re waiting on Washington to make
if you’re waiting on Washington to make
if you’re waiting on Washington to make it happen I don’t know maybe I’m only
it happen I don’t know maybe I’m only
it happen I don’t know maybe I’m only one thing from maybe there a little bit
one thing from maybe there a little bit
one thing from maybe there a little bit ask up right now all right it ain’t
ask up right now all right it ain’t
ask up right now all right it ain’t gonna happen from there all right but
gonna happen from there all right but
gonna happen from there all right but here’s the good news because we’re
here’s the good news because we’re
here’s the good news because we’re freakin Americans there’s an
freakin Americans there’s an
freakin Americans there’s an opportunities way out but first you’ve
opportunities way out but first you’ve
opportunities way out but first you’ve got to strap on some uncomfortable
got to strap on some uncomfortable
got to strap on some uncomfortable goggles and they’re called
goggles and they’re called
goggles and they’re called sustainability goggles but if you strap
sustainability goggles but if you strap
sustainability goggles but if you strap on those goggles you can see a market
on those goggles you can see a market
on those goggles you can see a market opportunity way out we have a big deep
opportunity way out we have a big deep
opportunity way out we have a big deep pools a demand that exists right now in
pools a demand that exists right now in
pools a demand that exists right now in our economy that remain untapped that
our economy that remain untapped that
our economy that remain untapped that can absorb trillions and trillions of
can absorb trillions and trillions of
can absorb trillions and trillions of dollars of corporate cash that’s just
dollars of corporate cash that’s just
dollars of corporate cash that’s just sitting on the sidelines hedge fund cash
sitting on the sidelines hedge fund cash
sitting on the sidelines hedge fund cash that’s just sitting on the sidelines
that’s just sitting on the sidelines
that’s just sitting on the sidelines retirement funds that are just sitting
retirement funds that are just sitting
retirement funds that are just sitting on the sidelines all right this is a 1.3
on the sidelines all right this is a 1.3
on the sidelines all right this is a 1.3 trillion dollar economic opportunity on
trillion dollar economic opportunity on
trillion dollar economic opportunity on an annual basis that we just are leaving
an annual basis that we just are leaving
an annual basis that we just are leaving on the table and the three big bins of
on the table and the three big bins of
on the table and the three big bins of demand sustainability points us right to
demand sustainability points us right to
demand sustainability points us right to those solutions first we round walkable
those solutions first we round walkable
those solutions first we round walkable communities housing regenerative
communities housing regenerative
communities housing regenerative agriculture and then a productivity
agriculture and then a productivity
agriculture and then a productivity revolution let’s talk about housing real
revolution let’s talk about housing real
revolution let’s talk about housing real quick 60 according to National
quick 60 according to National
quick 60 according to National Association of Realtors upwards of 60%
Association of Realtors upwards of 60%
Association of Realtors upwards of 60% of Americans don’t like where they live
of Americans don’t like where they live
of Americans don’t like where they live more specifically seek the attributes of
more specifically seek the attributes of
more specifically seek the attributes of walkable communities in their next
walkable communities in their next
walkable communities in their next housing purchase yet only about 15% of
housing purchase yet only about 15% of
housing purchase yet only about 15% of the market will support that demand ok
the market will support that demand ok
the market will support that demand ok 60% demand 15% supply man has a freaking
60% demand 15% supply man has a freaking
60% demand 15% supply man has a freaking opportunity right and why is that well
opportunity right and why is that well
opportunity right and why is that well we are at the biggest demographic
we are at the biggest demographic
we are at the biggest demographic convergence we’ve seen in a market in a
convergence we’ve seen in a market in a
convergence we’ve seen in a market in a long time right now baby boomers and
long time right now baby boomers and
long time right now baby boomers and Millennials make them in the majority of
Millennials make them in the majority of
Millennials make them in the majority of our population well guess what both of
our population well guess what both of
our population well guess what both of them are seeking the same type of
them are seeking the same type of
them are seeking the same type of housing product walkable communities
housing product walkable communities
housing product walkable communities mixed use mixed income service rich
mixed use mixed income service rich
mixed use mixed income service rich transit oriented communities I mean baby
transit oriented communities I mean baby
transit oriented communities I mean baby boomers the kids are out of that house
boomers the kids are out of that house
boomers the kids are out of that house they’re downsizing right they don’t want
they’re downsizing right they don’t want
they’re downsizing right they don’t want to live in a double gated community
to live in a double gated community
to live in a double gated community sorry Hilton Head they don’t live in a
sorry Hilton Head they don’t live in a
sorry Hilton Head they don’t live in a double gated community anymore
double gated community anymore
double gated community anymore you know where the kids take away their
you know where the kids take away their
you know where the kids take away their keys they get stuck in a home somebody
keys they get stuck in a home somebody
keys they get stuck in a home somebody shovels applesauce in their face nobody
shovels applesauce in their face nobody
shovels applesauce in their face nobody wants to live that way the AARP is all
wants to live that way the AARP is all
wants to live that way the AARP is all over this Aging in place in a community
over this Aging in place in a community
over this Aging in place in a community where people can get around get to
where people can get around get to
where people can get around get to services be engaged in their communities
services be engaged in their communities
services be engaged in their communities right and Millennials they don’t want to
right and Millennials they don’t want to
right and Millennials they don’t want to go back to the suburbs anymore either at
go back to the suburbs anymore either at
go back to the suburbs anymore either at least how they’re currently designed
least how they’re currently designed
least how they’re currently designed they don’t want to go back there how 70%
they don’t want to go back there how 70%
they don’t want to go back there how 70% of them don’t even want a car
of them don’t even want a car
of them don’t even want a car good luck living in the suburbs without
good luck living in the suburbs without
good luck living in the suburbs without a car this is so huge as its historic
a car this is so huge as its historic
a car this is so huge as its historic this convergence in the marketplace
this convergence in the marketplace
this convergence in the marketplace demographically is three times the level
demographically is three times the level
demographically is three times the level of demand to what we saw post-world War
of demand to what we saw post-world War
of demand to what we saw post-world War two when the GIS were coming home from
two when the GIS were coming home from
two when the GIS were coming home from the war black demand signal for a
the war black demand signal for a
the war black demand signal for a specific type of housing the form of
specific type of housing the form of
specific type of housing the form of suburban sprawl fueled our economy
suburban sprawl fueled our economy
suburban sprawl fueled our economy through the late seventies early
through the late seventies early
through the late seventies early eighties this is huge it’s historic it’s
eighties this is huge it’s historic it’s
eighties this is huge it’s historic it’s three times that level number two
three times that level number two
three times that level number two regenerative agriculture we already
regenerative agriculture we already
regenerative agriculture we already heard al talk and a little bit about
heard al talk and a little bit about
heard al talk and a little bit about mariculture this is the general this is
mariculture this is the general this is
mariculture this is the general this is a big moneymaker for this nation
a big moneymaker for this nation
a big moneymaker for this nation according to the OECD we need to
according to the OECD we need to
according to the OECD we need to increase global food supply 60 to 70
increase global food supply 60 to 70
increase global food supply 60 to 70 percent and 100 percent of that has to
percent and 100 percent of that has to
percent and 100 percent of that has to be regenerative nature where we fix our
be regenerative nature where we fix our
be regenerative nature where we fix our phosphorus and nitrogen cycles where we
phosphorus and nitrogen cycles where we
phosphorus and nitrogen cycles where we restore our waterways where we rebuild
restore our waterways where we rebuild
restore our waterways where we rebuild our soils right huge huge opportunity
our soils right huge huge opportunity
our soils right huge huge opportunity and right now we have the technology to
and right now we have the technology to
and right now we have the technology to make this happen
make this happen
make this happen in the form of regenerative agriculture
in the form of regenerative agriculture
in the form of regenerative agriculture we’re talking about controlled
we’re talking about controlled
we’re talking about controlled environment egg we’re talking about
environment egg we’re talking about
environment egg we’re talking about mariculture we’re talking about all
mariculture we’re talking about all
mariculture we’re talking about all those things all right it’s is an
those things all right it’s is an
those things all right it’s is an immense opportunity to create a whole
immense opportunity to create a whole
immense opportunity to create a whole new generation of farmer entrepreneurs
new generation of farmer entrepreneurs
new generation of farmer entrepreneurs for kids that are looking for a job who
for kids that are looking for a job who
for kids that are looking for a job who knows maybe something you know when we
knows maybe something you know when we
knows maybe something you know when we talked about earlier maybe somebody
talked about earlier maybe somebody
talked about earlier maybe somebody coming and moving home later when you’re
coming and moving home later when you’re
coming and moving home later when you’re later yours go on and be a farmer kid
later yours go on and be a farmer kid
later yours go on and be a farmer kid because the opportunity exists right
because the opportunity exists right
because the opportunity exists right there it just put those some numbers
there it just put those some numbers
there it just put those some numbers around that not only are the yields
around that not only are the yields
around that not only are the yields equivalent to our current what we can
equivalent to our current what we can
equivalent to our current what we can call industrial AG model acre per acre
call industrial AG model acre per acre
call industrial AG model acre per acre but there are thirty percent more
but there are thirty percent more
but there are thirty percent more productive in times of drought again
productive in times of drought again
productive in times of drought again climate change comes to mind and oh by
climate change comes to mind and oh by
climate change comes to mind and oh by the way per acre three times more
the way per acre three times more
the way per acre three times more profitable per acre than our current
profitable per acre than our current
profitable per acre than our current system when you consider full
system when you consider full
system when you consider full externalities it’s huge and then finally
externalities it’s huge and then finally
externalities it’s huge and then finally a resource productivity we have the
a resource productivity we have the
a resource productivity we have the technology today in the form of advanced
technology today in the form of advanced
technology today in the form of advanced manufacturing advanced materials
manufacturing advanced materials
manufacturing advanced materials renewable energy to fundamentally
renewable energy to fundamentally
renewable energy to fundamentally restructure our manufacturing base to
restructure our manufacturing base to
restructure our manufacturing base to feed that three billion new middle class
feed that three billion new middle class
feed that three billion new middle class aspirants and all their desires and how
aspirants and all their desires and how
aspirants and all their desires and how they’re going to
they’re going to
they’re going to build their homes and the products that
build their homes and the products that
build their homes and the products that they’re gonna have we have those
they’re gonna have we have those
they’re gonna have we have those technologies today and just so you know
technologies today and just so you know
technologies today and just so you know it’s just not a big wonky arm wave crap
it’s just not a big wonky arm wave crap
it’s just not a big wonky arm wave crap you know that everyone throws around
you know that everyone throws around
you know that everyone throws around this stuff matriculates actually down to
this stuff matriculates actually down to
this stuff matriculates actually down to Main Street where we can have real jobs
Main Street where we can have real jobs
Main Street where we can have real jobs where we can have real small businesses
where we can have real small businesses
where we can have real small businesses where we can revitalize our communities
where we can revitalize our communities
where we can revitalize our communities cuz right now in our economy is I’m
cuz right now in our economy is I’m
cuz right now in our economy is I’m sorry this I taught that sat the bottom
sorry this I taught that sat the bottom
sorry this I taught that sat the bottom right there that’s just from a
right there that’s just from a
right there that’s just from a presidential study about manufacturing
presidential study about manufacturing
presidential study about manufacturing but it basically just says for every
but it basically just says for every
but it basically just says for every dollar that any given sector of economy
dollar that any given sector of economy
dollar that any given sector of economy and cranks out what kind of ancillary
and cranks out what kind of ancillary
and cranks out what kind of ancillary economic benefit they provide do they
economic benefit they provide do they
economic benefit they provide do they create other jobs other businesses etc
create other jobs other businesses etc
create other jobs other businesses etc right well right now our economy’s
right well right now our economy’s
right well right now our economy’s pointed at the right end of this
pointed at the right end of this
pointed at the right end of this spectrum with retail trade consumerism
spectrum with retail trade consumerism
spectrum with retail trade consumerism and financial services we only get 55
and financial services we only get 55
and financial services we only get 55 cents to 63 cents out of those sectors
cents to 63 cents out of those sectors
cents to 63 cents out of those sectors of extra added benefit which is no
of extra added benefit which is no
of extra added benefit which is no benefit at all but looks what happens
benefit at all but looks what happens
benefit at all but looks what happens when we captured those three big bins of
when we captured those three big bins of
when we captured those three big bins of demand we focus it directly at the
demand we focus it directly at the
demand we focus it directly at the highest end of that spectrum
highest end of that spectrum
highest end of that spectrum first of all with manufacturing a buck
first of all with manufacturing a buck
first of all with manufacturing a buck 35 next agriculture of all things a buck
35 next agriculture of all things a buck
35 next agriculture of all things a buck 20 followed by construction and
20 followed by construction and
20 followed by construction and transportation but you got a design to
transportation but you got a design to
transportation but you got a design to that end I mean know if there is no I
that end I mean know if there is no I
that end I mean know if there is no I Dream of Jeannie I’m gonna blink my eyes
Dream of Jeannie I’m gonna blink my eyes
Dream of Jeannie I’m gonna blink my eyes it’s just gonna happen we have got to
it’s just gonna happen we have got to
it’s just gonna happen we have got to plan and design to this to this
plan and design to this to this
plan and design to this to this opportunity and I’m a big believer and
opportunity and I’m a big believer and
opportunity and I’m a big believer and if you want a new idea you know read an
if you want a new idea you know read an
if you want a new idea you know read an old book so you read this guy’s book
old book so you read this guy’s book
old book so you read this guy’s book anybody know who he is Sir Ebenezer
anybody know who he is Sir Ebenezer
anybody know who he is Sir Ebenezer Howard I love the name evany I wish it
Howard I love the name evany I wish it
Howard I love the name evany I wish it was named Ebenezer I mean you just gotta
was named Ebenezer I mean you just gotta
was named Ebenezer I mean you just gotta have swagger when you’re walking down
have swagger when you’re walking down
have swagger when you’re walking down the street with a name I gave an easy
the street with a name I gave an easy
the street with a name I gave an easy right sir heaven easer Howard this
right sir heaven easer Howard this
right sir heaven easer Howard this roguish devil he came up with this cool
roguish devil he came up with this cool
roguish devil he came up with this cool idea called Lee started the Garden City
idea called Lee started the Garden City
idea called Lee started the Garden City movement at the turn of the 20th century
movement at the turn of the 20th century
movement at the turn of the 20th century because he looked at the Industrial
because he looked at the Industrial
because he looked at the Industrial Revolution and said man that’s not
Revolution and said man that’s not
Revolution and said man that’s not treating people too well he was put in
treating people too well he was put in
treating people too well he was put in the human condition first so he came up
the human condition first so he came up
the human condition first so he came up with this idea could you integrate food
with this idea could you integrate food
with this idea could you integrate food water energy built environment
water energy built environment
water energy built environment transportation education industry into a
transportation education industry into a
transportation education industry into a system that put the human condition at
system that put the human condition at
system that put the human condition at the center and still reconcile that with
the center and still reconcile that with
the center and still reconcile that with the magic and the beauty of capitalism
the magic and the beauty of capitalism
the magic and the beauty of capitalism and he says yes
and he says yes
and he says yes and it took off it was great it’s kind
and it took off it was great it’s kind
and it took off it was great it’s kind of a forgotten idea but I particularly
of a forgotten idea but I particularly
of a forgotten idea but I particularly like this because he thought about
like this because he thought about
like this because he thought about everything he even thought about
everything he even thought about
everything he even thought about national security in this I know you
national security in this I know you
national security in this I know you can’t read this right now but here here
can’t read this right now but here here
can’t read this right now but here here is an insane asylum and here’s at home
is an insane asylum and here’s at home
is an insane asylum and here’s at home for inebriates now you know where you’re
for inebriates now you know where you’re
for inebriates now you know where you’re gonna recruit your Marines I mean we got
gonna recruit your Marines I mean we got
gonna recruit your Marines I mean we got it covered
it covered
it covered I love it well we’re saying is that we
I love it well we’re saying is that we
I love it well we’re saying is that we can dust off that idea with called a
can dust off that idea with called a
can dust off that idea with called a full spectrum sustainability we can do
full spectrum sustainability we can do
full spectrum sustainability we can do this today again integrating those
this today again integrating those
this today again integrating those functional sectors to put the human
functional sectors to put the human
functional sectors to put the human condition to the center and allow market
condition to the center and allow market
condition to the center and allow market forces to drive to that end it’s I mean
forces to drive to that end it’s I mean
forces to drive to that end it’s I mean it is Adam Smith 101 kind of stop this
it is Adam Smith 101 kind of stop this
it is Adam Smith 101 kind of stop this is cool stuff right but the problem is
is cool stuff right but the problem is
is cool stuff right but the problem is is that everyone we start talking about
is that everyone we start talking about
is that everyone we start talking about they said you really can’t happen in
they said you really can’t happen in
they said you really can’t happen in fact when I was in the Pentagon people
fact when I was in the Pentagon people
fact when I was in the Pentagon people said well your utopia now I think
said well your utopia now I think
said well your utopia now I think there’s a law against calling a marina
there’s a law against calling a marina
there’s a law against calling a marina utopian I mean you can’t do that right I
utopian I mean you can’t do that right I
utopian I mean you can’t do that right I mean it just it kind of pisses you off
mean it just it kind of pisses you off
mean it just it kind of pisses you off all right but then I finally got off my
all right but then I finally got off my
all right but then I finally got off my but I kind of remember he hate you when
but I kind of remember he hate you when
but I kind of remember he hate you when you know sir Thomas Moore wrote the book
you know sir Thomas Moore wrote the book
you know sir Thomas Moore wrote the book utopia in 1516 I mean he was he titled
utopia in 1516 I mean he was he titled
utopia in 1516 I mean he was he titled it that used the title to utopia because
it that used the title to utopia because
it that used the title to utopia because it was a pawn and was little play on
it was a pawn and was little play on
it was a pawn and was little play on words when you break it down to an
words when you break it down to an
words when you break it down to an etymological drill on the word utopia
etymological drill on the word utopia
etymological drill on the word utopia you know it’s Greek you know tapas is
you know it’s Greek you know tapas is
you know it’s Greek you know tapas is place well there’s two ways you can
place well there’s two ways you can
place well there’s two ways you can spell the u part of utopia there’s no u
spell the u part of utopia there’s no u
spell the u part of utopia there’s no u way and then there’s an e u way
way and then there’s an e u way
way and then there’s an e u way well the o u way is no place the EU way
well the o u way is no place the EU way
well the o u way is no place the EU way is good place which one you freakin won
is good place which one you freakin won
is good place which one you freakin won I know which one I’m voting for all
I know which one I’m voting for all
I know which one I’m voting for all right I’m typing in on the EU kind in
right I’m typing in on the EU kind in
right I’m typing in on the EU kind in yeah you know what yeah consider myself
yeah you know what yeah consider myself
yeah you know what yeah consider myself utopian that’s right but I want to get
utopian that’s right but I want to get
utopian that’s right but I want to get to that good place but I also listen to
to that good place but I also listen to
to that good place but I also listen to my Navajo friends when they say you
my Navajo friends when they say you
my Navajo friends when they say you can’t get to a good place in a bad way
can’t get to a good place in a bad way
can’t get to a good place in a bad way we just got to fix our way and if you
we just got to fix our way and if you
we just got to fix our way and if you want to talk about utopia I bet you the
want to talk about utopia I bet you the
want to talk about utopia I bet you the cats that cranked out this document
cats that cranked out this document
cats that cranked out this document we’re a wee bit utopian all right I just
we’re a wee bit utopian all right I just
we’re a wee bit utopian all right I just want to point out that the first words
want to point out that the first words
want to point out that the first words up here you know you know aren’t waiting
up here you know you know aren’t waiting
up here you know you know aren’t waiting on Washington there we the people of the
on Washington there we the people of the
on Washington there we the people of the United States we the people of the
United States we the people of the
United States we the people of the United States in order to form a more
United States in order to form a more
United States in order to form a more perfect union establish justice insure
perfect union establish justice insure
perfect union establish justice insure domestic tranquility provide for the
domestic tranquility provide for the
domestic tranquility provide for the common defense promote the general
common defense promote the general
common defense promote the general welfare and most importantly to secure
welfare and most importantly to secure
welfare and most importantly to secure the blessings of liberty to ourselves
the blessings of liberty to ourselves
the blessings of liberty to ourselves and our posterity posterity you know and
and our posterity posterity you know and
and our posterity posterity you know and Hubert Humphrey reminds us that those
Hubert Humphrey reminds us that those
Hubert Humphrey reminds us that those words in this preamble of our
words in this preamble of our
words in this preamble of our Constitution our action words they’re
Constitution our action words they’re
Constitution our action words they’re verbs form establish and sure provide
verbs form establish and sure provide
verbs form establish and sure provide promote secure these words not only to
promote secure these words not only to
promote secure these words not only to now articulate the promise of this
now articulate the promise of this
now articulate the promise of this country they articulate our obligation
country they articulate our obligation
country they articulate our obligation to it our obligation to our kids in our
to it our obligation to our kids in our
to it our obligation to our kids in our grand
grand
grand kids that it’s not our present-day
kids that it’s not our present-day
kids that it’s not our present-day situation that matters most
situation that matters most
situation that matters most it’s about our obligation to them and to
it’s about our obligation to them and to
it’s about our obligation to them and to this country into this democracy as
this country into this democracy as
this country into this democracy as citizens of a government of the people
citizens of a government of the people
citizens of a government of the people by the people for the people if you
by the people for the people if you
by the people for the people if you don’t want a parent for it to have it
don’t want a parent for it to have it
don’t want a parent for it to have it perish from this earth we’d better get
perish from this earth we’d better get
perish from this earth we’d better get off our asses and get it on because
off our asses and get it on because
off our asses and get it on because these words require constant tending
these words require constant tending
these words require constant tending constant vigilance just like
constant vigilance just like
constant vigilance just like sustainability isn’t going to be this
sustainability isn’t going to be this
sustainability isn’t going to be this instinct it’s going to be a condition
instinct it’s going to be a condition
instinct it’s going to be a condition we’re constantly going to have to strive
we’re constantly going to have to strive
we’re constantly going to have to strive for constantly there is no end but I can
for constantly there is no end but I can
for constantly there is no end but I can tell you this much that if we could
tell you this much that if we could
tell you this much that if we could embrace this cause of sustainability if
embrace this cause of sustainability if
embrace this cause of sustainability if we could form a grand strategy around
we could form a grand strategy around
we could form a grand strategy around the logic of sustainability not only
the logic of sustainability not only
the logic of sustainability not only would we be subscribing to the best and
would we be subscribing to the best and
would we be subscribing to the best and finest traditions of this country not
finest traditions of this country not
finest traditions of this country not only would we taking on a cause it’s
only would we taking on a cause it’s
only would we taking on a cause it’s worthy of our kids and our grandkids but
worthy of our kids and our grandkids but
worthy of our kids and our grandkids but if we embrace this cause of
if we embrace this cause of
if we embrace this cause of sustainability we will in a complete
sustainability we will in a complete
sustainability we will in a complete measure be taking on the cause of all
measure be taking on the cause of all
measure be taking on the cause of all mankind thank you
”
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