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Storytelling in India Through Technology | Arjun Pandey | TEDxTughlaqRd


I tell stories and I’ve been doing this

I tell stories and I’ve been doing this for about 37 years now that’s me when

for about 37 years now that’s me when

for about 37 years now that’s me when about three decades ago I was lucky that

about three decades ago I was lucky that

about three decades ago I was lucky that I was born in a family that both stories

I was born in a family that both stories

I was born in a family that both stories master storytellers my father was a

master storytellers my father was a

master storytellers my father was a documentary filmmaker my mother was one

documentary filmmaker my mother was one

documentary filmmaker my mother was one of the first women news producers in the

of the first women news producers in the

of the first women news producers in the country with the Russian Consul in Pondy

country with the Russian Consul in Pondy

country with the Russian Consul in Pondy so this meant that as a young child I

so this meant that as a young child I

so this meant that as a young child I got to travel and see the country and I

got to travel and see the country and I

got to travel and see the country and I fell in love with India the amazing

fell in love with India the amazing

fell in love with India the amazing diversity that we had every single place

diversity that we had every single place

diversity that we had every single place every few kilometers you go it changed

every few kilometers you go it changed

every few kilometers you go it changed but that is another story the day my

but that is another story the day my

but that is another story the day my life changed 11th March 2010 my wife

life changed 11th March 2010 my wife

life changed 11th March 2010 my wife Ambika and I were blessed with our

Ambika and I were blessed with our

Ambika and I were blessed with our daughter

daughter

daughter Gayatri as I held her in my hands I felt

Gayatri as I held her in my hands I felt

Gayatri as I held her in my hands I felt an emotion I’d never felt before

an emotion I’d never felt before

an emotion I’d never felt before tears of joy well I had this perfect

tears of joy well I had this perfect

tears of joy well I had this perfect human being in my arms and the world

human being in my arms and the world

human being in my arms and the world around her was not so perfect and I knew

around her was not so perfect and I knew

around her was not so perfect and I knew then that I had to do whatever I could

then that I had to do whatever I could

then that I had to do whatever I could to make it slightly better but what

to make it slightly better but what

to make it slightly better but what could I do all I do is tell stories so I

could I do all I do is tell stories so I

could I do all I do is tell stories so I decided then then let me spend half my

decided then then let me spend half my

decided then then let me spend half my time telling stories that are meaningful

time telling stories that are meaningful

time telling stories that are meaningful stories that add value give people a

stories that add value give people a

stories that add value give people a voice that don’t have a voice people

voice that don’t have a voice people

voice that don’t have a voice people that inspire stories that inspire people

that inspire stories that inspire people

that inspire stories that inspire people and but these don’t get funded so how do

and but these don’t get funded so how do

and but these don’t get funded so how do you take care of that so what I did was

you take care of that so what I did was

you take care of that so what I did was I spent half my time doing commercially

I spent half my time doing commercially

I spent half my time doing commercially successful projects with television

successful projects with television

successful projects with television documentary films or corporate films and

documentary films or corporate films and

documentary films or corporate films and I cross subsidized all the money I got

I cross subsidized all the money I got

I cross subsidized all the money I got from that the profit back into

from that the profit back into

from that the profit back into meaningful content and stories as a

meaningful content and stories as a

meaningful content and stories as a child I love TV and stories and

child I love TV and stories and

child I love TV and stories and television were very interesting for me

television were very interesting for me

television were very interesting for me but as a child growing up we only had

but as a child growing up we only had

but as a child growing up we only had one format in the late seventies and

one format in the late seventies and

one format in the late seventies and early eighties those are black and white

early eighties those are black and white

early eighties those are black and white and the problem with this was that

and the problem with this was that

and the problem with this was that we got to see what the state wanted us

we got to see what the state wanted us

we got to see what the state wanted us to see entertainment those few hours a

to see entertainment those few hours a

to see entertainment those few hours a day but that was soon to change and soon

day but that was soon to change and soon

day but that was soon to change and soon in the 90s we got cable and satellite

in the 90s we got cable and satellite

in the 90s we got cable and satellite television it blew up every few years

television it blew up every few years

television it blew up every few years every few months you will have newer and

every few months you will have newer and

every few months you will have newer and newer channels you had programming from

newer channels you had programming from

newer channels you had programming from across the world stories coming to our

across the world stories coming to our

across the world stories coming to our shores

shores

shores from the west from America and one of

from the west from America and one of

from the west from America and one of those was Baywatch and as a young

those was Baywatch and as a young

those was Baywatch and as a young teenager growing up in that time it was

teenager growing up in that time it was

teenager growing up in that time it was aspirational for me

aspirational for me

aspirational for me hey this spoke of a lifestyle are waking

hey this spoke of a lifestyle are waking

hey this spoke of a lifestyle are waking up to a hangover of disposable morality

up to a hangover of disposable morality

up to a hangover of disposable morality of living every day as it came not

of living every day as it came not

of living every day as it came not worried about the consequences of my

worried about the consequences of my

worried about the consequences of my actions but this wasn’t me and this

actions but this wasn’t me and this

actions but this wasn’t me and this wasn’t who we are and in fact it wasn’t

wasn’t who we are and in fact it wasn’t

wasn’t who we are and in fact it wasn’t what the Western American freely society

what the Western American freely society

what the Western American freely society was either I think Americans are some of

was either I think Americans are some of

was either I think Americans are some of the most hard-working god-fearing family

the most hard-working god-fearing family

the most hard-working god-fearing family centered people just like any of us that

centered people just like any of us that

centered people just like any of us that wasn’t the case and it was interesting

wasn’t the case and it was interesting

wasn’t the case and it was interesting while me and my generation we were

while me and my generation we were

while me and my generation we were waking up through hangovers friends in

waking up through hangovers friends in

waking up through hangovers friends in the West were waking up to yoga

the West were waking up to yoga

the West were waking up to yoga meditation switching back to

meditation switching back to

meditation switching back to vegetarianism veganism the agricultural

vegetarianism veganism the agricultural

vegetarianism veganism the agricultural practices was going back to organic it’s

practices was going back to organic it’s

practices was going back to organic it’s ironic that a few decades ago we will

ironic that a few decades ago we will

ironic that a few decades ago we will solve a story in there how are we going

solve a story in there how are we going

solve a story in there how are we going to feed this growing population of

to feed this growing population of

to feed this growing population of hundreds of millions of people

hundreds of millions of people

hundreds of millions of people now billion plus the only way was

now billion plus the only way was

now billion plus the only way was through petrochemical based fertilizers

through petrochemical based fertilizers

through petrochemical based fertilizers pesticides and genetically modified

pesticides and genetically modified

pesticides and genetically modified seeds but when you go down that path and

seeds but when you go down that path and

seeds but when you go down that path and five six decades later what happens

five six decades later what happens

five six decades later what happens there’s a crisis in agriculture today

there’s a crisis in agriculture today

there’s a crisis in agriculture today farm suicides are not unheard of across

farm suicides are not unheard of across

farm suicides are not unheard of across the country but are these stories that

the country but are these stories that

the country but are these stories that can give answer to these guys so we

can give answer to these guys so we

can give answer to these guys so we actually found something in Andhra

actually found something in Andhra

actually found something in Andhra Pradesh where a million farmers worked

Pradesh where a million farmers worked

Pradesh where a million farmers worked and went back to traditional farming

and went back to traditional farming

and went back to traditional farming Narayan and his wife narsimha on a

Narayan and his wife narsimha on a

Narayan and his wife narsimha on a hundred square meters of land plant

hundred square meters of land plant

hundred square meters of land plant seven varieties of crop traditional

seven varieties of crop traditional

seven varieties of crop traditional Indian fun fact

Indian fun fact

Indian fun fact not monoculture one crop and they’re

not monoculture one crop and they’re

not monoculture one crop and they’re able to pull out enough money from this

able to pull out enough money from this

able to pull out enough money from this to sustain their own livelihoods they’re

to sustain their own livelihoods they’re

to sustain their own livelihoods they’re able to pull out in the vegetable sweet

able to pull out in the vegetable sweet

able to pull out in the vegetable sweet and sell about four thousand rupees a

and sell about four thousand rupees a

and sell about four thousand rupees a month in the market now contextually you

month in the market now contextually you

month in the market now contextually you could rent a house in their village for

could rent a house in their village for

could rent a house in their village for two hundred rupees so four thousand

two hundred rupees so four thousand

two hundred rupees so four thousand rupees goes a long way

rupees goes a long way

rupees goes a long way if stories like that are able to give

if stories like that are able to give

if stories like that are able to give answers to farmers across the country

answers to farmers across the country

answers to farmers across the country the crisis of Agriculture of cutting

the crisis of Agriculture of cutting

the crisis of Agriculture of cutting down 50% of the costs that is linked

down 50% of the costs that is linked

down 50% of the costs that is linked with these chemical based pesticides and

with these chemical based pesticides and

with these chemical based pesticides and fertilizers to healthier alternatives in

fertilizers to healthier alternatives in

fertilizers to healthier alternatives in traditional farming practices if they

traditional farming practices if they

traditional farming practices if they reach out the farmers across the country

reach out the farmers across the country

reach out the farmers across the country what the crisis continue would follow

what the crisis continue would follow

what the crisis continue would follow suicides continue so stories can give

suicides continue so stories can give

suicides continue so stories can give answers stories also gives voice to the

answers stories also gives voice to the

answers stories also gives voice to the voiceless I was fortunate to understudy

voiceless I was fortunate to understudy

voiceless I was fortunate to understudy with my uncle Mike and work with my

with my uncle Mike and work with my

with my uncle Mike and work with my cousin got them both master storytellers

cousin got them both master storytellers

cousin got them both master storytellers now Mike’s project and film on the

now Mike’s project and film on the

now Mike’s project and film on the shores of Silence documented the

shores of Silence documented the

shores of Silence documented the slaughter of 1,200 whale sharks every

slaughter of 1,200 whale sharks every

slaughter of 1,200 whale sharks every year on the cost of good job now it’s an

year on the cost of good job now it’s an

year on the cost of good job now it’s an interesting turning point this was the

interesting turning point this was the

interesting turning point this was the first film that was actually able to

first film that was actually able to

first film that was actually able to bring about a law protecting a species

bring about a law protecting a species

bring about a law protecting a species not only named there globally the whale

not only named there globally the whale

not only named there globally the whale shark is protected because of this one

shark is protected because of this one

shark is protected because of this one film or story under sight is but more

film or story under sight is but more

film or story under sight is but more interestingly as Mike made this film he

interestingly as Mike made this film he

interestingly as Mike made this film he reached out to the fishermen the

reached out to the fishermen the

reached out to the fishermen the community is that we’re going out and

community is that we’re going out and

community is that we’re going out and killing these whale sharks so while one

killing these whale sharks so while one

killing these whale sharks so while one year 1,200 where shots were killed the

year 1,200 where shots were killed the

year 1,200 where shots were killed the very next year zero were killed so a

very next year zero were killed so a

very next year zero were killed so a story made a deep impact so stories also

story made a deep impact so stories also

story made a deep impact so stories also give a voice to the voiceless of whale

give a voice to the voiceless of whale

give a voice to the voiceless of whale sharks in this case stories also inspire

sharks in this case stories also inspire

sharks in this case stories also inspire so this is Lakshman Rao he’s a chai

so this is Lakshman Rao he’s a chai

so this is Lakshman Rao he’s a chai wallah in ideal but he had a dream of

wallah in ideal but he had a dream of

wallah in ideal but he had a dream of being an author so he wrote a book and

being an author so he wrote a book and

being an author so he wrote a book and he went to a publisher and area range

he went to a publisher and area range

he went to a publisher and area range and the guys is like something amazing

and the guys is like something amazing

and the guys is like something amazing chai wallah what do you know what you

chai wallah what do you know what you

chai wallah what do you know what you contribute to literature and he had a

contribute to literature and he had a

contribute to literature and he had a book inside and thankfully for all of us

book inside and thankfully for all of us

book inside and thankfully for all of us he didn’t sell short so he went ahead

he didn’t sell short so he went ahead

he didn’t sell short so he went ahead and published his book Amazon publishing

and published his book Amazon publishing

and published his book Amazon publishing today Lakshman Rao has 24 books 13 have

today Lakshman Rao has 24 books 13 have

today Lakshman Rao has 24 books 13 have been published six have been reprinted

been published six have been reprinted

been published six have been reprinted hell he sells on Amazon as I was leaving

hell he sells on Amazon as I was leaving

hell he sells on Amazon as I was leaving I asked him I said mr. Dow why do you

I asked him I said mr. Dow why do you

I asked him I said mr. Dow why do you Sylvie you are an author so it’s larger

Sylvie you are an author so it’s larger

Sylvie you are an author so it’s larger in India storytellers and authors don’t

in India storytellers and authors don’t

in India storytellers and authors don’t get paid enough now the problem is this

get paid enough now the problem is this

get paid enough now the problem is this good stories that bad stories there’s

good stories that bad stories there’s

good stories that bad stories there’s lots of stories and over a short span of

lots of stories and over a short span of

lots of stories and over a short span of just bit more than two decades India now

just bit more than two decades India now

just bit more than two decades India now has 857 television channels 460 of these

has 857 television channels 460 of these

has 857 television channels 460 of these are news channels and sadly negative

are news channels and sadly negative

are news channels and sadly negative news self so we’ve been bombarded

news self so we’ve been bombarded

news self so we’ve been bombarded constantly again anything with a

constantly again anything with a

constantly again anything with a negative news negative stories that fill

negative news negative stories that fill

negative news negative stories that fill the mindset what happens when we do that

the mindset what happens when we do that

the mindset what happens when we do that we’ve all start coming up with a one-man

we’ve all start coming up with a one-man

we’ve all start coming up with a one-man society starts getting divided are we

society starts getting divided are we

society starts getting divided are we switching off from content but not all

switching off from content but not all

switching off from content but not all of that is bad

of that is bad

of that is bad we just heard mr. Gupta talk about how

we just heard mr. Gupta talk about how

we just heard mr. Gupta talk about how you know society joined in with that

you know society joined in with that

you know society joined in with that story of never stood with her the same

story of never stood with her the same

story of never stood with her the same happen with Jessica Lange this was a

happen with Jessica Lange this was a

happen with Jessica Lange this was a turning point

turning point

turning point NDTV as a leading channel took this up

NDTV as a leading channel took this up

NDTV as a leading channel took this up my brother works there and you know some

my brother works there and you know some

my brother works there and you know some of the content they’ve done the stories

of the content they’ve done the stories

of the content they’ve done the stories they have done have got illegal mining

they have done have got illegal mining

they have done have got illegal mining stopped or have fought against human

stopped or have fought against human

stopped or have fought against human trafficking but in this case it gave

trafficking but in this case it gave

trafficking but in this case it gave voice to someone who could not have a

voice to someone who could not have a

voice to someone who could not have a voice anymore

voice anymore

voice anymore someone who’s gone her life taken away

someone who’s gone her life taken away

someone who’s gone her life taken away but she got justice because a story

but she got justice because a story

but she got justice because a story worked I think India where they’re born

worked I think India where they’re born

worked I think India where they’re born and I feel really fortunate to be born

and I feel really fortunate to be born

and I feel really fortunate to be born here

here

here I think we have so much going on India

I think we have so much going on India

I think we have so much going on India for me is a living tapestry of colors of

for me is a living tapestry of colors of

for me is a living tapestry of colors of different faiths coming together living

different faiths coming together living

different faiths coming together living in harmony every few kilometers you go

in harmony every few kilometers you go

in harmony every few kilometers you go languages change dialects change food

languages change dialects change food

languages change dialects change food amazing foods and colors traditions arts

amazing foods and colors traditions arts

amazing foods and colors traditions arts culture we have it all and I think this

culture we have it all and I think this

culture we have it all and I think this needs to be preserved otherwise

needs to be preserved otherwise

needs to be preserved otherwise we all lose out so coming back the

we all lose out so coming back the

we all lose out so coming back the future of technology

future of technology

future of technology my daughter geyser is now seven and my

my daughter geyser is now seven and my

my daughter geyser is now seven and my son in village is 20 months old

son in village is 20 months old

son in village is 20 months old interestingly they learned how to swipe

interestingly they learned how to swipe

interestingly they learned how to swipe devices before they could walk and they

devices before they could walk and they

devices before they could walk and they choose the content they want to watch

choose the content they want to watch

choose the content they want to watch they’re not interested in watching

they’re not interested in watching

they’re not interested in watching television because they can choose what

television because they can choose what

television because they can choose what they want when they want and where they

they want when they want and where they

they want when they want and where they want they don’t want to listen to what

want they don’t want to listen to what

want they don’t want to listen to what large media groups want to tell them

large media groups want to tell them

large media groups want to tell them what the government wants to tell them

what the government wants to tell them

what the government wants to tell them or what industrial hobbies and interests

or what industrial hobbies and interests

or what industrial hobbies and interests tell them they are the youtubers and

tell them they are the youtubers and

tell them they are the youtubers and it’s interesting with YouTube there’s

it’s interesting with YouTube there’s

it’s interesting with YouTube there’s 300 hours of content that goes onto

300 hours of content that goes onto

300 hours of content that goes onto YouTube every minute of every day it’s

YouTube every minute of every day it’s

YouTube every minute of every day it’s massive so what’s happened is you’ve got

massive so what’s happened is you’ve got

massive so what’s happened is you’ve got a brilliant platform Digital has

a brilliant platform Digital has

a brilliant platform Digital has provided us with a democracy freedom of

provided us with a democracy freedom of

provided us with a democracy freedom of speech and expression and as long as we

speech and expression and as long as we

speech and expression and as long as we can preserve that those that don’t have

can preserve that those that don’t have

can preserve that those that don’t have a voice will have a voice for billion

a voice will have a voice for billion

a voice will have a voice for billion videos are viewed every day on YouTube

videos are viewed every day on YouTube

videos are viewed every day on YouTube and this is just the beginning my

and this is just the beginning my

and this is just the beginning my challenge to you all is this I spent

challenge to you all is this I spent

challenge to you all is this I spent half my time telling meaningful stories

half my time telling meaningful stories

half my time telling meaningful stories you all have these devices the cliched

you all have these devices the cliched

you all have these devices the cliched cell phone is actually better in terms

cell phone is actually better in terms

cell phone is actually better in terms of quality than cameras and professional

of quality than cameras and professional

of quality than cameras and professional equipment were a few years ago which

equipment were a few years ago which

equipment were a few years ago which costs hundreds of thousands of dollars

costs hundreds of thousands of dollars

costs hundreds of thousands of dollars but that’s gone so you have the ability

but that’s gone so you have the ability

but that’s gone so you have the ability to tell stories why not mean your voice

to tell stories why not mean your voice

to tell stories why not mean your voice for the voiceless like it’s brilliant

for the voiceless like it’s brilliant

for the voiceless like it’s brilliant inspirational story that preserve

inspirational story that preserve

inspirational story that preserve culture and traditions and inspire

culture and traditions and inspire

culture and traditions and inspire others I think we have a lot going on in

others I think we have a lot going on in

others I think we have a lot going on in India stories at every corner

India stories at every corner

India stories at every corner stories of communities coming together

stories of communities coming together

stories of communities coming together in times of crisis an adversity

in times of crisis an adversity

in times of crisis an adversity different fates living in harmony

different fates living in harmony

different fates living in harmony it’s not about divisive stuff but we get

it’s not about divisive stuff but we get

it’s not about divisive stuff but we get that in television and main media so I

that in television and main media so I

that in television and main media so I think that’s the challenge I leave you

think that’s the challenge I leave you

think that’s the challenge I leave you all with until the next story thank you

all with until the next story thank you

all with until the next story thank you [Applause]

”

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