good morning
today I would like to talk to you about three things
three things that there are generally a
heart of happiness of success that
of the time I have often asked myself but
you must be successful in order to be happy
or being happy is a condition
necessary to succeed
Well, it was all pretty as a child
I clear all those like all those
of my generation we grew up
with a sentence that we often felt
repeat the duty first and then the
I did not like it
snort, however, somehow has us
helped grow more or less
diligently then with the arrival of the
first responsibility or initially
pursued the myth of the work life balance
so I tried to find the right one
balance between the time destined to
work and that destined for life
private but then the world has become
suddenly hyper-connected and me
I was unprepared to handle the
work life integration
in other words I ended up losing them
boundaries between the home walls and
those of the office and therefore connected
24 hours a day 7 days a week
physically exhausted mentally I have
understood that chasing everything and everyone does not
it necessarily means to reach
excellent results
nor to be happy and the innate
human culture that leads us to think that
to be successful you must always do it
more I think instead of above all
today we need to do less as
choosing
choosing how to whom to dedicate ours
most precious resource
our time is a real time
Precious raw material does not give itself not
it is found in nature we are given each one
day we could say that we have it
in abundance
and this abundance does not do us
perceive all the beauty of the gift
for this we often find ourselves a
spend our days
chasing our breath we arrive the
tired evening
with this sense of anxiety that prevails
on the feeling of having contributed
pleasantly to something
sometimes we do the last things later
dinner before going to sleep
sometimes let’s put it up an hour
first the morning do not say that not
you’ve never done it but coming back to the
need to choose to do less if
let’s try and think how much time in one
day
we use to make decisions
we will discover that this takes up almost
totality
in fact, every day we decide what time
wake up even now get up like
dressing us where to go continually
we decide where to look but you never have
tried to think how long we did
we dedicate every day to choose a
what to dedicate our time
[Music]
if you are thinking if the weather is like this
precious because I dedicate so little to them
time and were immediately
asking why we have to
take note that you choose tiring
in fact it requires a cognitive effort
which is not necessarily associated with
a feeling of pleasure and therefore there
we rely on the instinct that it offers us
the interesting opportunity to choose
without particular effort that they spend
so our days
but if, as Aristotle said, we are
what we do repeatedly then
choose repeatedly becomes
essential for our success is
also for our happiness
the experience of the last 15 years I have
made in goodyear a multinational company
American that fully embraces the values
more noble than respect for the
people for work and that
inevitably linked to dynamics
of profit
he pushed me to deepen his own
these links between happiness and
Meanwhile invested and the
need to choose in effect
making decisions is the true core
business of every entrepreneur and manager
in the company for example to take some
decisions between alternative investments
we generally calculate the return on
investment roi a simple formula
math that relates
the expected profit from an investment with the
capital that you need to invest
I then asked myself it’s possible
calculate how best to use the
our time
let’s say that these reflections have me
so inspired the concept of return
with work horror as we called it
one was born of it by analogy
hypothetical mathematical formula that wants
calculate how resources and energies
the time we invest in every single one
activities or in the working day
contributes to what a little
the goal of all companies namely the
business growth by now about one
I moved to the Middle East
in dubai in particular with always with
goodyear where the markets are
tendentially growing crisis of the
oil aside but I have all spent
the last years of deep recession
in south europe in portugal in france
in spain and also italy with the
need to increase the value of the
business
the markets that did not grow with margins
in generalized contraction and therefore
with the need to reduce costs of
cut to make renovations
initially with my team we have
tried to look for alternative ways
to do more to increase the value
of the business with less resources but then
we understood that this was not the
right way
do more with less generally
is demotivating for the organization
and apart from the cases of inefficiencies
obvious results also have a
marginal benefit managers in fact
who find themselves forced to dilute the
their budget on a range of activities
which they consider important tend to
assume a functional behavior a
defensive behavior in addition to feeling
passive part of the process
instead we decided to do less
with less but so as to create one
higher impact
here’s the real challenge is being able to understand
intimate what the end will make the difference
between success and normality
just the reflections on the return to
work they did put us in
discussions starting from the formula each
single moment every single energy
profuse within the day
working
calculating how this was functional
to business growth and in case
contrary
we have eliminated it, I will not hide it
this approach has had a big one
success within the organization
has unleashed a positive energy a
almost liberating effect
in effect analyzing the individual
work activities or activities that
we do in a day
not from the point of view of theirs
importance but from the point of view of
their essentiality leads to see the
things from a complete point of view
different and to be much more selective
and much more demanding especially with itself
themselves and having to choose
so we also put it back in
discussion of the concept of strategy
often in companies it is confused
strategy with the numbers by giving oneself
challenging goals
we have instead sent the matured
awareness that strategy means
say no today the real challenge is not
what to do today the real challenge is what
eliminate among everything that we
we consider it important but that in the end
it will not make the difference
attention is not about making one
list of activities in order of
importance
it’s about understanding between all that
it’s important what the end will have
really a material impact on
results and on the organization e
courageously eliminate everything else
just so we will have the time for
focus on what it really is
count and increase our probability
successful doing more add is
relatively simple to do less
eliminate simplifying is much more
complicated because because you have to
to choose
discuss in company not just of
results numbers of objectives but
without embarrassments also of other issues
like happiness and energies
profuse opens his eyes on the impact that
our attitude to effectiveness
of the reports own discussions on the
time they took us to pay attention
not to take up time unnecessarily
of others how many times we are there
found in a meeting in one
situation and after a while we have
realized that we were throwing away the
our time
well that we say that especially in
company is not always possible to decide
what to dedicate your time but
we can do something we can
avoid dragging colleagues but also
in private life friends relatives in
similar situations
here is spread in vda and respect and the
culture of the value of time others have
certainly collected a huge success
as early as 1958, about 60 years ago, parkinson’s
with his law he postulated the work yes
expand until it takes up all the time
more time available you will have more
he will waste it
and so we put some in
discussion all the time that
we spent together in the company we have
started with reducing the meetings of the
50 percent
we started with eliminating all of them
those meetings that were not
directly connected to a priority
considered essential for the growth of the
business and then we have abolished all of them
presentations longer than one page
those long boring presentations in
power points that generally have it
purpose of supporting who presents and
let me also say to gratify those
presents and makes energy all those
which unfortunately are forced to
to listen
in doing so, we have freed up time
for the discussion and to look at ourselves in the
eyes and to connect here is the
connection watching a presentation
setting a screen creates information
discuss looking into the eyes creates
connection being connected means
have full awareness of thoughts
of emotions and of the state of mind
of the people who are facing us only
being connected you succeed even though areas
an effective conversation attention
that true connection requires commitment
we know that very little we can do for
improve our quotient
intellectual
in fact this is formed in the early years
of our life of partly inborn
but we can do a lot to improve
the emotional one
throughout our life
This is good news
clearly we must put
training on emotional intelligence
at the top of the list
and then you have to remove yourself from the center
you have to ask for feedback to listen
without prejudice and experiment
here this is an exercise we have
done together in the company
and there is an ancient proverb that states if
you want to go fast then slow down
spend time on the connection
before we raise a discussion or
with a person or within one
meeting in the company is extremely
effective and helped to create a
work environment much more pleasant
every word of ours is ours
attitude every our look has a
impact on people who are there with
we have this full awareness
it becomes essential for use
optimal time but make choices
right is not enough yet are the
people of whom we surround ourselves and
above all the context we create
to make the difference here then
stop for a moment to reflect on
these topics
it becomes necessary becomes necessary
just to avoid spending
our days
as I said at the beginning chasing
heavily
and to remain lucid only by remaining
transparencies you manage to be effective with
ourselves but above all with others
here is the lucidity
the secret ingredient without which the
return on work formula does not return
so it is important to stop for
remember to breathe and dedicate some
time to ourselves and others how
true lifestyle and business e
admire all the beauty that every
day appears our eyes and breathe
even the most delicate perfumes of people
successful they are fine because yes
give some time and give it to the
others are the people for whom the
heart beats for a real reason is the
leadership of giving today what
allows the perfect harmony between
happiness and success to donate ours
more precious resources to others and how
give it to our happiness
on the other hand we know that altruism
and the first form of selfishness but like
let’s stay clear if culture
human leads us to think that to do
good to be successful you have to do it
more
Here’s the return work helped me to
choose and find the time from
devote to me and be dedicated to others
that in the evening when I come home and
I put my head on the pillow I see again
all the frames of the day and
all those moments when I succeeded
to breathe and connect and to dedicate the
my time to others
I think the beauty of life lies in the
give and share and fall asleep
happy
here it is to close this moment not
I can only wish you a time, not a gift
whatever he wrote and limitless in
a poem of his time not just for
spend it but because it remains there
time not just to watch it
the clock
but to touch the stars time for
find yourself time for life
thanks for the time you have today
decided to give me
[Applause]
”
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