five years my dad died in a
car accident was a death
snapshot I almost remember having been myself
who answered the hospital call
telling us that he was there was a
unexpected death something that ever
We saw it coming but it definitely arrived
to change all absolutely all my
life in a minute and because of this
event was when actually reaches
value the work of my mom my mom
he has always worked in a company that
in which acs in a job that the arrival to
allow to have this flexibility to
to be able to combine its role as a breast and
job
I grew up with this example at home and
for me it was always something very normal and
natural that already work at the time
that the dad comes to pass away
thanks to the work of the imam
economic stability of my family
our lifestyle was affected
did not really change I do not know what would have
passed if the reality had been another
but that’s when I understood the
importance of your work and the impact
that he came to have today left them
practice about the importance of
role of women in the workplace and in
more and more women’s work world
come on we are in the world economy
and we are part of it and more and more
women take leadership positions
however the number is still not
enough the gender gap has not been
decreased in the last ten years and
to achieve this gender guide to
less in our core
in my opinion they should pass those three
things the first as women and as
woman come to believe in you get to
believe that it is possible to follow your dreams
that can perform you in many roles and
is not only conditioned to one
what can be and do what you want
we look for a job that motivates us and we
passion and also among women
search
let’s be that support because we can get to
be the worst enemies
I listened attentively to that when you
accounts to yourself or if necessary
start to change that story that you
you say and also update your
beliefs because your beliefs in the
first to block its growth
the second the second point eliminate the
Machismo is incredible like today
still dismiss women for being
pregnant
just recently a video that became very
viral of a girl who recorded her dismissal
for being pregnant and in the
boss conversation
this one told him a million horrible things
but in my opinion the worst was to
we do not serve us that way it does not work anymore
because she is pregnant and this is the worst
of the case is that much more happens
of what we can imagine
I believe that until the incapacity for
maternity and paternity is equal and
from the law we will achieve this equity
until the man comes to take a role
active at home in caring for
children and also assume it as their
responsibility
this conversation is going to be very different
you have to find the couple that is a
really couple where both of them
can perform and men leave behind
your macho beliefs because in this
century they no longer have space in the third
and last point to get to relax the
work culture work culture
that we have been dragging since the era
industrial not to that I had formed a
family with fair olés
we must make this culture more flexible
so that both men and women
women can play an active role in
home and work today six
every ten women stop working
when you have your first child and when
has the second increases to eight of each
ten and this is very obvious because no
there are support systems that retain
to the woman in the stage of motherhood in
work
companies need to evolve and
adapt to the digital era and adopt
those labor trends as is the
flexible work because if not really
they will not survive
you would be surprised at the benefits
the flexibility well implemented
leads to an organization as a result of
my story and of these three points was
how my pink bag company is born for
implement the work culture
flexible in organizations and for
integrate and reintegrate women into
workforce in positions with schemes
flexible work
we have checked again and again each time
that we link a woman to a mom
in a flexible position like commitment
and productivity gets to permeate and
to bloom and this I live with my
work team already with day the
Most of them are moms but even though
be
the fact of having control of your
time to work from home and
objectives
the result for the company is
unparalleled and although only we
let’s see once a month
the sense of belonging is not lost
but on the contrary increases and fits
mention that every month but also that
I started this company because as I eat
good millennium I did not adapt to the world
corporate and when you detect and find
that opportunity and market need
I was passionate about this idea, I made it mine and
I undertook this project
I believe in the freedom to choose to be
and make of each person
in love happiness and fullness
that can reach anyone
while I have the tools and
necessary conditions to be able to arrive
to reach that fullness
I thank God for giving me the
opportunity to reach that fullness
as an enterprising wife woman and now
like mom does it to listen to me the
left with this pink voice video
that goes for you and the following
generations
Thank you
[Music]
its icomos and marketing coordinator
digital today the head of relations
public
I’m a financing specialist
I’m a corporate planning manager
I am the director of the linking center
technological and if I ‘m also mom I’m
the one that prepares the breakfast of and solve
the problems of your company
I’m the one who knows the best songs
of cradle the one that knows the best
strategies to close deals are the
that organize the slopes of my house
where you know how to organize the best
work teams I’m the one that does not
loses a festival of his son but
is always ready for
annual presentation of results because
I believe in my family but I also believe in
my own ball but in a world where
I do not have to choose with the balance is
possible I think that I’m not only mom I’m
much more
I believe in my future I believe in the future of
Your company created in us
[Applause]
”
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