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Role of Art in Today’s Time | Jas Charanjiva | TEDxBandra


so I was ten years old living in

so I was ten years old living in California when I went on my first

California when I went on my first

California when I went on my first graffiti spree and that was where I

graffiti spree and that was where I

graffiti spree and that was where I created a 2-mile a trail of happy

created a 2-mile a trail of happy

created a 2-mile a trail of happy messages with colored chalk the thought

messages with colored chalk the thought

messages with colored chalk the thought of just strangers coming across my work

of just strangers coming across my work

of just strangers coming across my work and perhaps feeling a little affected by

and perhaps feeling a little affected by

and perhaps feeling a little affected by it really excited me as I grew older

it really excited me as I grew older

it really excited me as I grew older though social messages were more

though social messages were more

though social messages were more important to me as I became more aware

important to me as I became more aware

important to me as I became more aware of the world outside of my world in 2007

of the world outside of my world in 2007

of the world outside of my world in 2007 I moved to Hyderabad from New York City

I moved to Hyderabad from New York City

I moved to Hyderabad from New York City so I started I joined Facebook just to

so I started I joined Facebook just to

so I started I joined Facebook just to keep in touch with my friends but I

keep in touch with my friends but I

keep in touch with my friends but I didn’t use that platform to share my

didn’t use that platform to share my

didn’t use that platform to share my artwork because I was afraid of people

artwork because I was afraid of people

artwork because I was afraid of people stealing my ideas but on the day that I

stealing my ideas but on the day that I

stealing my ideas but on the day that I did share my artwork things immediately

did share my artwork things immediately

did share my artwork things immediately changed for me in 2010 we moved to

changed for me in 2010 we moved to

changed for me in 2010 we moved to Bombay and that’s when I posted my first

Bombay and that’s when I posted my first

Bombay and that’s when I posted my first artwork it was a piece on the Taliban

artwork it was a piece on the Taliban

artwork it was a piece on the Taliban and once I posted it I once I posted it

and once I posted it I once I posted it

and once I posted it I once I posted it I got a message from the Hindustan Times

I got a message from the Hindustan Times

I got a message from the Hindustan Times they wanted to ask if I’d be willing to

they wanted to ask if I’d be willing to

they wanted to ask if I’d be willing to be interviewed and I said of course so

be interviewed and I said of course so

be interviewed and I said of course so the day the article came out which was

the day the article came out which was

the day the article came out which was three days later the same day I got a

three days later the same day I got a

three days later the same day I got a call from Elle magazine the features

call from Elle magazine the features

call from Elle magazine the features editor wanted to know what I was what my

editor wanted to know what I was what my

editor wanted to know what I was what my plans were and from that day on the

plans were and from that day on the

plans were and from that day on the media the media was more interested in

media the media was more interested in

media the media was more interested in what I was doing and where I was going

what I was doing and where I was going

what I was doing and where I was going and here’s why I felt that perhaps they

and here’s why I felt that perhaps they

and here’s why I felt that perhaps they were interested in what I was doing

were interested in what I was doing

were interested in what I was doing there were three reasons one was that I

there were three reasons one was that I

there were three reasons one was that I happened to have moved to Bombay

happened to have moved to Bombay

happened to have moved to Bombay when street art culture had just hardly

when street art culture had just hardly

when street art culture had just hardly just started to surface and

just started to surface and

just started to surface and – I was a woman in India doing

– I was a woman in India doing

– I was a woman in India doing unconventional things thirdly I I was

unconventional things thirdly I I was

unconventional things thirdly I I was creating art that was relatable to

creating art that was relatable to

creating art that was relatable to people that connected to them with media

people that connected to them with media

people that connected to them with media ready to listen I knew that I could use

ready to listen I knew that I could use

ready to listen I knew that I could use this to influence people for a good

this to influence people for a good

this to influence people for a good purpose in 2012 we started a culture

purpose in 2012 we started a culture

purpose in 2012 we started a culture shop here in Bandra we were determined

shop here in Bandra we were determined

shop here in Bandra we were determined to find the best graphic artists Indian

to find the best graphic artists Indian

to find the best graphic artists Indian graphic artists around the world put

graphic artists around the world put

graphic artists around the world put them on to one platform and create the

them on to one platform and create the

them on to one platform and create the new Indian art wave it takes a lot to

new Indian art wave it takes a lot to

new Indian art wave it takes a lot to start something like this so it took me

start something like this so it took me

start something like this so it took me two years off the streets where I didn’t

two years off the streets where I didn’t

two years off the streets where I didn’t paint on the streets and I because I was

paint on the streets and I because I was

paint on the streets and I because I was required to just put my head down and

required to just put my head down and

required to just put my head down and work because we had a lot to do but then

work because we had a lot to do but then

work because we had a lot to do but then my concentration my focus got

my concentration my focus got

my concentration my focus got considerably interrupted at the end of

considerably interrupted at the end of

considerably interrupted at the end of 2012 my a 23 year old college student

2012 my a 23 year old college student

2012 my a 23 year old college student savagely got gang-raped

savagely got gang-raped

savagely got gang-raped on a bus in Delhi I had read that her

on a bus in Delhi I had read that her

on a bus in Delhi I had read that her when she arrived to the hospital five

when she arrived to the hospital five

when she arrived to the hospital five percent of her intestines were still in

percent of her intestines were still in

percent of her intestines were still in her body and the rest had been pulled

her body and the rest had been pulled

her body and the rest had been pulled out from the rapists the entire country

out from the rapists the entire country

out from the rapists the entire country was in an uproar for weeks demanding

was in an uproar for weeks demanding

was in an uproar for weeks demanding justice and changed my facebook messages

justice and changed my facebook messages

justice and changed my facebook messages were crude and they were long and

were crude and they were long and

were crude and they were long and sometimes I would spend 10 15 minutes on

sometimes I would spend 10 15 minutes on

sometimes I would spend 10 15 minutes on these messages and then I would say okay

these messages and then I would say okay

these messages and then I would say okay I have to not send them because I was

I have to not send them because I was

I have to not send them because I was starting to sound like a crazy woman I

starting to sound like a crazy woman I

starting to sound like a crazy woman I was just so angry I was consumed by

was just so angry I was consumed by

was just so angry I was consumed by consumed by all of this and the more the

consumed by all of this and the more the

consumed by all of this and the more the more opinions I started hearing that

more opinions I started hearing that

more opinions I started hearing that happened to be twisted and backward the

happened to be twisted and backward the

happened to be twisted and backward the more angry I got these double standards

more angry I got these double standards

more angry I got these double standards against the victim and though the woman

against the victim and though the woman

against the victim and though the woman just really added to the fury but

just really added to the fury but

just really added to the fury but fast forward a couple of months later

fast forward a couple of months later

fast forward a couple of months later culture shops next theme for its artists

culture shops next theme for its artists

culture shops next theme for its artists was called The Times a look into the

was called The Times a look into the

was called The Times a look into the struggles between traditional versus

struggles between traditional versus

struggles between traditional versus modern and that’s when I created her I

no longer needed a right insane Facebook

no longer needed a right insane Facebook messages anymore I now had a symbol that

messages anymore I now had a symbol that

messages anymore I now had a symbol that I could use on social media a symbol

I could use on social media a symbol

I could use on social media a symbol displaying the readiness to fight for

displaying the readiness to fight for

displaying the readiness to fight for justice with dignity strength and wisdom

justice with dignity strength and wisdom

justice with dignity strength and wisdom I named this artwork don’t mess with me

I named this artwork don’t mess with me

I named this artwork don’t mess with me but people just naturally organically

but people just naturally organically

but people just naturally organically started calling her the pink lady and

started calling her the pink lady and

started calling her the pink lady and then soon after the editor of BuzzFeed

then soon after the editor of BuzzFeed

then soon after the editor of BuzzFeed came across one of my wall pasting zuv

came across one of my wall pasting zuv

came across one of my wall pasting zuv the pink lady and she found out who I

the pink lady and she found out who I

the pink lady and she found out who I was within an hour thanks to social

was within an hour thanks to social

was within an hour thanks to social media of course and she called me she

media of course and she called me she

media of course and she called me she urged me to tell the world along with

urged me to tell the world along with

urged me to tell the world along with others why India needs feminism so so I

others why India needs feminism so so I

others why India needs feminism so so I started getting messages from women

started getting messages from women

started getting messages from women across India and then a few hours later

across India and then a few hours later

across India and then a few hours later across different parts of the world and

across different parts of the world and

across different parts of the world and they wanted to just communicate to me

they wanted to just communicate to me

they wanted to just communicate to me and tell me how much the pink lady was

and tell me how much the pink lady was

and tell me how much the pink lady was resonating with them and then for the

resonating with them and then for the

resonating with them and then for the next two days the pink lady t-shirts

next two days the pink lady t-shirts

next two days the pink lady t-shirts were flying off the shelves and this was

were flying off the shelves and this was

were flying off the shelves and this was the first time the pink lady the

the first time the pink lady the

the first time the pink lady the floodgates for the pink lady had opened

so I started pasting her more on the

so I started pasting her more on the street with different messages and then

street with different messages and then

street with different messages and then there was some time last year when this

there was some time last year when this

there was some time last year when this one had faded it had been sitting there

one had faded it had been sitting there

one had faded it had been sitting there on the wall for a year over a year a

on the wall for a year over a year a

on the wall for a year over a year a midwife from the UK had come across this

midwife from the UK had come across this

midwife from the UK had come across this piece and she immediately called the

piece and she immediately called the

piece and she immediately called the founder of birth India and she said to

founder of birth India and she said to

founder of birth India and she said to her guess what we found our symbol

she was referring to the conference for

she was referring to the conference for the Human Rights for childbirth that was

the Human Rights for childbirth that was

the Human Rights for childbirth that was to take place earlier this year in 2017

to take place earlier this year in 2017

to take place earlier this year in 2017 they were looking for something to

they were looking for something to

they were looking for something to express something modern and something

express something modern and something

express something modern and something real for them to express to symbolize

real for them to express to symbolize

real for them to express to symbolize this conference so they immediately got

this conference so they immediately got

this conference so they immediately got in touch with me and I was happy to

in touch with me and I was happy to

in touch with me and I was happy to license it to them while I was at the

license it to them while I was at the

license it to them while I was at the conference for three days in February I

conference for three days in February I

conference for three days in February I was surrounded by so many women an army

was surrounded by so many women an army

was surrounded by so many women an army of women wearing pink lady t-shirts that

of women wearing pink lady t-shirts that

of women wearing pink lady t-shirts that they had already previously bought from

they had already previously bought from

they had already previously bought from culture shop and in January of this year

culture shop and in January of this year

culture shop and in January of this year the pink lady was spotted at the women’s

the pink lady was spotted at the women’s

the pink lady was spotted at the women’s March in different cities like New York

March in different cities like New York

March in different cities like New York London DC and right now the pink lady is

London DC and right now the pink lady is

London DC and right now the pink lady is in the u.s. she’s actively taking them

in the u.s. she’s actively taking them

in the u.s. she’s actively taking them she’s taking more active role in the

she’s taking more active role in the

she’s taking more active role in the resistance as a part of a collaboration

resistance as a part of a collaboration

resistance as a part of a collaboration between culture shop and república Brown

between culture shop and república Brown

between culture shop and república Brown in Los Angeles the pink lady is raising

in Los Angeles the pink lady is raising

in Los Angeles the pink lady is raising money for Planned Parenthood a very

money for Planned Parenthood a very

money for Planned Parenthood a very important very very important

important very very important

important very very important organization for women a hundred percent

organization for women a hundred percent

organization for women a hundred percent of the proceeds from the print lady

of the proceeds from the print lady

of the proceeds from the print lady resistance collection goes straight to

resistance collection goes straight to

resistance collection goes straight to Planned Parenthood and this is not just

Planned Parenthood and this is not just

Planned Parenthood and this is not just a line of t-shirts it’s an act of

a line of t-shirts it’s an act of

a line of t-shirts it’s an act of defiance it’s a protest against the

defiance it’s a protest against the

defiance it’s a protest against the dismantling of women’s rights under the

dismantling of women’s rights under the

dismantling of women’s rights under the trump administration and from what

trump administration and from what

trump administration and from what started as chalk drawings on sidewalks

started as chalk drawings on sidewalks

started as chalk drawings on sidewalks I’m finally able to say that I’m using

I’m finally able to say that I’m using

I’m finally able to say that I’m using art as my weapon and putting my anger

art as my weapon and putting my anger

art as my weapon and putting my anger and skill to good use art has always and

and skill to good use art has always and

and skill to good use art has always and will always play an important role in

will always play an important role in

will always play an important role in social activism it’s the influence it’s

social activism it’s the influence it’s

social activism it’s the influence it’s its influence is one thing dictators and

its influence is one thing dictators and

its influence is one thing dictators and political leaders can continue to fear

political leaders can continue to fear

political leaders can continue to fear and should fear thank you

and should fear thank you

and should fear thank you [Applause]

”

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