several decades and several decades no
I am millennia I am generation xyy in
all this time I have to live
very interesting things that I appreciate
much to my family and I within the
family from here accompanies me not the
I see why I’m going to my mom for her
my daughter walks my wife my sister and I
four of the six essential women in
my life I’m missing my daughter and my other
sister and another daughter and and these people
who know me can tell you several
things both good and bad as he says
Rodrigo all this is what life does
but one of the issues that touched me
I had to live a family businessmen and
in this family businessmen both my
dad like my granddad like my uncles like
a lot of my family we have been able
take a different adventure than the one
traditionally they get to take some
people
this part of being able to live the life of a
company I remember very well the
four years that technicians came
German to set up a line of
production and I got into the room aa
able to talk with the Germans spoke
Spanish there was not so much anger and and I
I went to talk with her pay out there
we have the picture there with me
call this Japanese and Kimono bonuses
but is it
the version for men and then
had was loaded by jean
timerman crying we keep watching
today and we have a lot
opportunity to touch of all this me
I agree very well how from children to
roxana my sister and me make me my
dad puts us to meetings with the
managers and the directors and they told us
having quiet buses will win
they are going to listen to many things but
stay there do not say anything
I heard the time will come where
is going to touch you to speak you were going to
to be able to really express what they think
what they feel but they will learn a lot
and in fact if we manage to learn a lot
the business meetings were part of a
game site and it was part of what
one is exploring but many of you
that there had to be some of you
have a pope who was a carpenter
they entered the workshop and there they were
playing site a grocery store
they played with the desire
one grabs part what that experience
it’s for your family to get to the
university listen to me like a lot of
what is the model of generating
a company and what was the reason for
have a company usually what you
they say is that companies are for
generate profits to earn the an
a piece of corporate law
legal right a pledge administration
of marketing in my case as
economist learned a guy that
called Adam Smith and Adam Smith said that
it was not the benevolence of the butcher
brewer baker so we have
Meat bread and beer on our table but
for their own individual interest in
to be able to bring something for his family
the one that had meat bread and beer and
toshiba arranging as a hand
invisible part of these teachings what
that what they tell us is that they are the
utilities and we can see it in the bag
of values
the companies that are worth the most are the
companies that generate more profits
bimbo cemex to paul macro soft many of
the companies that we know has its
value in the stock market for what they earn and
then all this what they tell you is
that one has to generate and with this
generates jobs and with this generates
a lot of opportunities
however when leaving university
the first thing I had opportunity
it was about working in government
the government of the state and already after
two years of doing nothing calls for
I went to work at the company the
family to learn what is not due
do and although that opportunity was
only
he also had the opportunity to learn
since then many things of the
business had the opportunity to participate
in the quality part in the
administration in the resources part
of forgiveness of marketing
product development and all this
was preparing to get to what to have
the opportunity of December 2012
of happening the general direction of my
dad
you are in all this time had
opportunity to have many talks with
he many talks with the whole team
with all the people and we talked about costs
of clients of systems to generate
however this time
sit in the management chair
I generally found that the most
important of all the most practices
important that you have had with my dad and
with all the equipment
remember part of what my grandfather said
is that the most important thing in the team
of work and was remembering in all those
work team talks like
leader already like talking to people how
choose a good team like to be able to carry
to this team to achieve the
results in an opportunity that I had
in an opportunity that I had as they can
youth advisory councils
businessmen of a bank
We were able to talk with
daniel serve g director of bimbo daniel
had it happened either more than one
decade to your dad the pains or it is said
who is one of the big entrepreneurs in
Mexico
I asked him today I just entered a
the company to happen to my dad that
Would you give me a recommendation?
I do not know your case but in mine I
I sat two years and there are no big
changes
first seeks to understand clearly that no
what had made the company successful
that my father directs and hence can
replicate and see what was good and there
start making changes to be able to
move the company forward I did
case really for two years I tried
of not really making a change
important structural and from
there we started to make some changes
important but part what your
opportunity to learn and to understand is
that was the teaching that every time I
my grandfather told us not
jammedia and he says he still tells me he has
followed my dad we have to take care
a lot of people who accompany us
that go with us on this trip in
this adventure of learning and that gave us
the part of being able to clearly understand
a mechanism of a vision that
I would like to share with you part of
all these teachings is that the
utilities is what we look for wool
between companies only generates
when you do not have satisfied customers
when one really fulfills the role of
to be able to deliver the product and service to
the people who are waiting will look
who seeks the company and that only
achieve when you have processes and systems
of proper management and those processes and
management systems will only be if
you have a high team behind you
performance
a group of people working for others
people and many times we forget that
the companies
we are a team of human beings and for
that the important thing is to humanize the role
and the purpose of the companies is
need to go back and come back to give us
realize the importance of this
we found that our purpose
building now backwards it was first
generate a high performance team
generate with them the system the
systems the processes and with that that
us that satisfy our
clients and from there get results
excellent financial but this means and
the issue is that the usefulness of
benefits of the company become a
a consequence of this the utility is
a consequence and the true
purpose is to create communicate and
deliver value to others
people with the team that does not have
at the end of the day to be able to achieve
companies that transcend we have it
get many people to trust that
this can work
obviously the team of people who
you are accompanied by the staff of the company
your families
the shareholders that end that in the end and
finally they expect a benefit
Customers who have satisfied the
suppliers that we are going to pay the
community where we work and and until
the government is the government that one has
that comply with the laws and in this is a
question that one has to meet
the laws and a company that transcends
really looking for them because he has
to give the example of how you have
to do things unfortunately
not everyone thinks the same
Fortunately everyone good and not
everyone thinks the same
but unfortunately there are people who
has the cross values and if there
entrepreneurs looking for only utility
only the benefit but it is part of the
challenge what we have to transform
we have to understand that the companies of
much greater scope are those that can
achieve your opportunity
in September 2015 of doing the
trip with this advisory board of a
silicon valley had its chance with
be google
tesla evernote many of the companies
whose products we look forward to every time
because we do not fall in love with the fact of
what they do for us and they
precisely all this is based on
they have their team quite happy
they have teams that deal with each other
that achieve the changes achieve the
innovation thanks to that first it
think of them and many times we want
replicate and make a new facebook is the
new company the new one is top but not
we realize that to achieve that
first we are building with our
People are what the end of the day we
learn in these companies and in this is
that it is vital to recognize work and
avoid recognizing what we are
studying what we are learning and
where are we going to guide our
Steps
some of you create surprises others
they will work on them others work on
other institutions
some will be
some and some because here are for
the senses will be supporting at home
in your family in the sense of not losing
the essence of the other is very important
the values and principles of our
parents of our grandparents that we live
in our homes that we learned from
our mother that we learned from our
uncles all the good thing that they taught us to
do
after all, it should guide us so much
of our mistakes like these successes
when we fall like when really
we are successful part of all this is
can you share that in my experience
in the company many other people who
they share this vision the purpose of
our lives as the purpose of
our companies is in transcending to
through other people
the purpose of the companies is to serve
to other people
thank you very much
[Applause]
”
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