but for me it is not me
protagonist of this top
ladies and gentlemen classrooms smith news
caballero ok
here is for all those in the hall that go
from 40 to 50 years and are passionate about
moto I could finish the coc here because
this is an object that speaks for itself
for all the others I wanted to tell you
something here this this this bike
in the 70s it was the object of the
desire for a flood of kids that
if you had the girls will caballero
they ran behind if you did not have it and
where little girls run after you then
this is the level we were with
this with this bike was a
model of such success that the company
which produced it had grown
impressive sales such that al
end of the 70s
the company was the third group
European motorcycling over the years
eighty this company is exceeded if
itself has won everything there was
to win three world championships of
trial the national championships from
off-road any category entered
the wins are fine, let’s take a moment
freeze picture of this
let’s enter the time machines
rewind the tape and arrive in the
years in the 90s but you understood and it
also then they said not is
surprise I’m a motorcycle enthusiast
which is more fortunate for one
motorbike enthusiast who go to
work for a factory that makes known is
what happened to me in 1991 did not
It was that the factory was unfortunately
another entered who was 60
millions of turnover have come out
fifteen years after he did 630
ecofin ac imagine what it means
be within a company that
it grows ten times is like being inside
a washing machine that never stops and
it grows and there is always more a name to do
what he manages to do, however, let’s say
that with a trust in the team with the
I want to do it, I can do it
moments of depression there are moments
of delirious joy here is what remains after
15 years of such an exciting experience
well, there are two things, one big
domain experience has a big one
experience
the sector and the other side and risks
they remain indissoluble friendships well
beyond being
simply colleagues leave again
let’s enter the time machine e
reemerged from this car of the
time in 2014 precisely in April
of 2014
one of these indissoluble friends
Mariano calls me and tells me that
you say you have an asparagus dinner
then dinner asparagus friends definitely
one thing they do not refuse and down to
headfirst to eat a certain disappearance
point we are in the middle of this
repatriated between friends and former colleagues when
sure maria point does not take a cone a
Formal, he says, you guys remember him
the caballero the beautiful caballero the
Myth could not have anything to the girls
ok stop ok the factory that produces if the
it’s going really badly left
six employees make less than a million
of turnover are three years that are in
lost
Look, I feel it, but I would not be
amazed that in two months two weeks
the news arrives that then jumped the
they close or have been purchased
from the multinational that takes the
caballero brand and throws it in a
dusty drawer together with many others
marks at this point there is a past
shiver in the back
we were the table five people with
more than 100 years experience
motorcycle accumulated on the shoulders
at this point we want to let the
destiny takes its course
or we want to put our signature on the
bigger recovery plan
European motorcycle
ok, you understood five minutes later
we were belly on the ground to create a plan
plan provided for three pillars
fundamental the first was to continue to
do what already this factory
he therefore improved the network of
sale and improve the product on
off-road motorcycles
the second pillar of the revival was
to completely revitalize the
caballero then a little the operation that
fiat has done that to the five hundred o
that in bmw he did with the mini then
stay on a classic shell and
put in so much technology and the
third pillar in these of these
periods could only be the
electric mobility
starting with electric bikes of
off-road and mountain bikes
that was our DNA
no, then go pedaling
assisted towns and then go into the
true electric mobility
well so we have a team we have a
project is almost done i are missing
money that we do well we lose our friend
of mind but we try a beautiful one
presentation type start upper let’s go
we identify those that could be
of investors
in essence they were entrepreneurs who
we believed they could become
investors in our project
let’s meet them and meet
of people who are like us have
more or less our age had been
somehow hit by the wind
warm caballero and some of them
we had it we started ours
presentation between what we see
the shiny little teardrop is here
game is done
and in fact they fell for it
no we have fallen a bad word there
he also believed reduced in ours
dream you went trust have
invested and so ours is ours
our adventure match ours
adventure was November 8, 2014
inside we found six people who
they had the caballero brand printed in
focus on the heart
5 crazy wilds jumping on board a
one million turnover a plan and everything
added also to the finances that
they were enough to raise and to put
in practice our plan is good 123
we start the begin to get busy
this is what we found in the
July 15, 2015 we launch the first two
then we renew the bike range
we expand the distribution network
the market gives us confidence and we close the
2015 with 5 million turnover the accounts
I’m almost in balance
at this point the market is giving us
trust and go with a 2016 pace
scary doing what expanding
new range of electric bikes e
obviously starting to conceive the
new caballero present the new
caballero in the most important fair of
sector that is Milan in November 2016 e
in our small is a triumph 800,000
visitors vote for us as the second one
most beautiful bike of the wow salon
incredible that is we are
we absolutely close to the stars
the year with 10 million turnover with i
customers who 16 say this i
investors are delighted to increase
capital and therefore the renewal of the
trust also in a very material way
we start 2017 even more powerful in the
2017
obviously we have to engineer the
caballero because if you liked this
point we must also make it
buildable and put it into production e
we are almost there
cinema almost in the sense that Monday
begins the assembly of the first of the
first lot and then of course after having
made a month two years of increase
knowledge of the bike market
electric we pull out ours
gem
at this point I ask you a round of applause
for our I played linen
[Applause]
here I am I am moved is not
like the pope out of the delivery room that
sees coming to see the child again
I am particularly moved because it is
the one who helped us get out
abc first said misery but it is
so beautiful that it does not even seem
verano
I swear it is true and we are also
buying someone even buy it and yes
it would be a financial hologram without it
previous
here is every curve of this bike already
inside a quantity of infinite sweat
and here we wanted to give it to be
kidnapped followers have become those
that want to say something in the market
of electric bikes so here and
handling gripen never reads ours
motto so you see the wheels are
different that behind is smaller one
a bit chubby that in front a little
bigger and lighter then have grip
on the ground, stability but also
the agility of overcoming obstacles and the
integrated battery larger than the
market so that you get fed up with
ride a bike before it flashes
famous last spy that has always been elderly
the last spy of if I can not do it
more
but not even the bike so we are
fried you return home on foot or
however this is this
all by the way positive and she is her
that if they deserve it, however, let’s say
this year too ends us very well
we’re probably going to do 15 not
comes the number I would not like micro
were here our forces that led i
black cats that we will make 15 million
revenue
I would say almost certainly but clearly
we are loaded like springs because
we are starting to sell the
caballero now in brackets the
last week depending on the polls
of the various newspapers or the various
participants are between the first and the
fourth place among the most beautiful bikes
presented this year so success
unbelievable
this seems like we have one
quantity of orders that we hope to
being able to respect loads like gods
springs to make 25 million turnover and
then also dreaming of making it 40
drills
yes I’m tired just to tell her
I do not tell you story
how much energy it took to do it
but let’s say here at this point that
that comes to say but it seems up
now a success story then
then we’ll see but here I have to say that
behind it there was a plan and there is
even a team maybe even bravino I have to
say it because I’m here too then
it would be stupid if I did not say the though
here are the reasons we say according to me in
Successful region are are more
deep and are the regions of doing but
look at the reasons for doing so
declined exactly as it has them
declined and ex-trento for this when
I saw the announcement immediately
I say you can not not take me because it is
absolutely so
we are the effe of doing
no, it is certainly exactly trust
because trust in the idea that we need
believe in something and trust the team
we will make it even in moments
which will be my depressed act
wife knows what she hears here knows what
it means this and instill trust
in investors because they have to believe
in you
here’s if there’s trust it passes away
tiredness there is no age that
keep in our identity card
there are written birth dates between 1955
1959 but it is certainly a mistake of
press
that is we are twenty years old there is not
way to convince yourself of something
different
here is the second fundamental ingredient
is that is that of jir and that is
nothing happens happens without feeling
that is, dreams in the drawer do
simply the mold dreams must
born from the head transform into
thinking become a plan to pass
through sweat or in general e
then maybe maybe your idea at the end
it will become something real though and
where you have to make this effort
otherwise nothing happens if
they continue to repeat the same actions
the results will always be the same but
one thing does not change only the
advertising change by themselves and with the
the other point is that of non-risk
you can think of doing something
remaining in their comfort to son
so i’m calm i’m there
sitting and things happen to me too
this is the only advertising ever seen one
stuff like that you have to take some
measured risks but take it there
go out of the world and run and then
coming to it is that it is as valid as
the figurines that is the first thing that there
he wants an unshakable enthusiasm
indestructible to always continue to
exploring to explore is not going in
ride with a map and search for a trail
explore and see a wood and say
I think there will be a path there
means to follow it after three times that
I walk you start to see
path someone else follows you becomes
a mule track then other people the city 6
and then it becomes a road and then it
they call mainstream we do not do in
stream that was a boss before that was enough
so that is, it does not need
so in the face of the ministers it is necessary
to get absolutely done
here is what I told you
now our story is ours
dream
but what is your story
what are your dreams here is us
human beings when stubbornly
we want something
we are certainly capable of doing
achieve goals that
rationally they do not seem to be reachable
here I wish you to be on this
stage of the teteks or some other
part
to tell your stories between two
months 2 years
be sure that I am from some
part hidden in streaming ad
listen to you proud maybe it comes
having given you the little final shoulder
to force them to do something
so do and at this point I wish you
good stories to everyone
[Applause]
”
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